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1432 articlesApril 2026
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The rhetorical dimension of the justification for the absence of direct military support for Ukraine in Joe Biden’s statements ↗
Abstract
This article investigates the motivation informing President Joseph R. Biden, Jr.’s rhetoric regarding America’s lack of a direct military response to Russia’s aggression in Ukraine. Employing Kenneth Burke’s pentad as its analytical lens, this study identifies how the president attempted to shape public opinion through his linguistic choices and selective interpretation of events. Biden’s rhetoric justifying the US’ non-military reaction to the conflict is found to reflect realism, and supports the claim that the US approach regarding the situation in Ukraine is an action policy. Furthermore, the results provide insight into the understanding of the working of the no-use-of-force rhetoric within the context of the still evolving post-Cold War world order.
March 2026
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This article proposes the Canon to Code (C2C) Auditing Framework for evaluating generative (artificial intelligence) AI output through classical rhetoric, arguing that AI's characteristic failures—guessing instead of knowing, politeness instead of credibility, and confidence instead of judgment—revisit problems that rhetoric has addressed since antiquity. Developed using a rulemaking methodology and drawing on classical rhetorical theory, this framework presents 10 auditing rules that operationalize rhetorical principles into evaluation criteria for AI-generated content, focusing on accuracy, transparency, and accountability. It offers content auditors, technical communicators, and compliance professionals a theoretically grounded method for distinguishing AI output that meets audience needs from output that simulates credibility through pattern matching.
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US Hospital Educators' Technology Needs: A Qualitative Study for Developing Action-Oriented Technology ↗
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<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Background:</i></b> Hospital educators are designated individuals who provide hospitalized K-12 children with their schooling during the time of their stay. They play a vital role in maintaining educational continuity for hospitalized children, yet their professional information and communication practices remain understudied in US settings. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> We build on literature within technical and professional communication (TPC), specifically scholars who have studied technology and health in understanding US hospital educators' unique technological needs and communication practices within highly regulated healthcare environments. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> How do hospital educators navigate professional communication, adapt teaching practices to meet diverse student needs, and utilize technology in hospital settings? What opportunities exist for artificial-intelligence (AI) integration? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research method:</i></b> We conducted semistructured interviews with four hospital educators across US hospitals, applying reflexive thematic analysis, informed by Participatory Communication Theory, Sociotechnical Systems Perspectives, and Knowledge Justice. Analysis employed iterative open coding followed by theory-informed thematic development, where communication theory guided the identification of dialogical patterns, systems theory directed attention to sociotechnical interactions, and knowledge justice sensitized us to power dynamics affecting professional knowledge access and sharing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results/discussion:</i></b> Findings reveal characteristics of US hospital education contexts in our study: short patient stays, strict security requirements, institutional variability across hospital settings, and emphasis on engagement over assessment. Educators demonstrate remarkable adaptability in coordinating among stakeholders while navigating institutional constraints and developing strategies for rapid assessment and flexible instruction. While educational technologies offer benefits, implementation faces significant challenges regarding security, practical limitations, and offline functionality needs. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusion:</i></b> We propose guideline themes for developing information and communication technologies–including some that use AI–that support hospital educators' professional needs while respecting hospital setting constraints. This research contributes to understanding how technologies can enhance hospital education while highlighting the importance of context-specific design that empowers rather than replaces educator expertise.
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User experience (UX) as both a vocation and a skillset is currently in the center of a wicked knot: emerging technologies such as generative artificial intelligence (GenAI) and large language models (LLMs) are (for the moment) widely accessible in unprecedented ways and are already heavily integrated into modern workplace practices and educational spaces. Further, workplace demands have led to a change in perception of the function and value of UX, and the field is facing new obstacles to hiring and research funding. Our article argues that a resituation of UX is needed: we-as instructors and administrators-need to focus on UX as an act of slow, embodied, and multimodal UX composition. To do this work, we offer the strategy of détournement as central to UX curriculum and preparing students for design work in a variety of rhetorical situations, expressed through our example assignments for instructors to implement within the college classroom.
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Shifting rhetorical agency in multimodal UX composition with AI: Sharing rhetorical authority with technologies ↗
Abstract
Content personalization or tailoring content as per the needs of users has been a focus of technical communicators’ work since a very long time. Recently, algorithms have helped trace users’ characteristics such as devices they use, platforms they work on, local language spoken, etc. to personalize content through strategies like responsive content, automatic translation and so on. AI tools have extended algorithmic capabilities for personalization, but at the same time increased the randomness of personalized content. That is, algorithms produce different results for the same user at different times or different results for different users at the same time with the same prompt thus shifting the agency of both rhetors (or content creators) and the audience (or content users). While conventional technical communication pedagogy has focused on writing for users, and more recently on writing for algorithms which serve the users, today it is crucial to understand how technologies like AI impact knowledge consumption processes from a user experience perspective? And how can we teach content personalization and adaptive techniques in the increasingly digital spaces of audience interactions? These questions motivated our research. To follow the roles of algorithms and technical communicators closely, we analyzed three different case studies where algorithms are responsible for a high level of personalization beyond the decisions made by technical communicators. Our findings suggest that we must teach students to investigate concepts such as user personas in UX for understanding audiences, several methods of decision-making for content assets, and rhetorical ecology for a holistic view of content production to dissemination.
February 2026
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Using Stasis Theory as a Heuristic for Examining Epistemological Dilemmas in a Post-Truth Landscape ↗
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This is an accepted article with a DOI pre-assigned that is not yet published.The current definition of post-truth creates an adversarial relationship with rhetorical theory, relying on a positivist stance toward epistemology. Additionally, the most public-facing scholarship concerning post-truth tends to view knowledge in rather concrete ways, failing to account for the nuance of differing types of knowledge and rhetorical situations. As a result, most of the pragmatic approaches to dealing with disingenuous post-truth rhetorical tactics are predicated on positivism (e.g., fact-checking) and post-truth gets either downplayed or only treated theoretically in rhetorical scholarship. This article redefines post-truth in a manner more amendable to rhetorical theory and presents a heuristic predicated on stasis theory as a method for evaluating the epistemic certainty of rhetorical claims. The heuristic is then used to analyze an exchange from an episode of the podcast Armchair Expert to demonstrate how rhetorical discourse can become unproductive and adversarial when interlocutors claim an inappropriate amount of epistemic certainty, in particular by treating value-based claims as facts. Discussions of the post-truth dilemma need to extend beyond the confines of the current definition to include all discursive practices that ascribe the wrong amount of epistemic certainty to particular claims, not just practices that challenge established knowledge and facts.
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Abstract
Those who love people with dementia often experience the phenomenon of ambiguous loss, where the individual with dementia is both present and absent. This essay analyzes Kirsten Johnson's 2020 documentary Dick Johnson is Dead as a performance of ambiguity, extending Arthur Frank's (2013) framework of illness narratives and Kenneth Burke's (1945) concept of ambiguity. I propose that narrative ambiguity can serve as an organizing heuristic for understanding the complexity of ambiguous loss and dementia. The essay examines four key aspects of narrative ambiguity in the film: the ambiguity of presence, time, persona, and setting. By exploring these components, I demonstrate that performing an ambiguous narrative can foster acceptance of ambiguity for both the performer and the audience. Narrative ambiguity offers a valuable alternative framework for understanding ambiguous loss and broader narratives about individuals with dementia.
January 2026
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LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded in Digital Literacy ↗
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The study highlights the crucial role of professional social media and LinkedIn instruction for students seeking employment. An analysis of 20 business and technical communication textbooks identifies significant gaps between textbook guidance and real-world expectations. Some textbooks in both fields fall short in offering actionable strategies for creating and maintaining a professional social media presence. While many textbooks emphasize the importance of social media or LinkedIn, most fail to provide concrete examples or best practices, such as keyword optimization for AI, effective networking strategies, and best practices for posting content. Grounded in digital literacy theory and professional identity formation, the study provides teaching recommendations, including the identification and adoption of supplemental materials to teach professional social media usage.
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Review/Recenzja: Nancy Organ. 2024. Data Visualization for People of All Ages. Oxon: CRC Press; and Jen Christiansen. 2023. Building Science Graphics: An Illustrated Guide to Communicating Science Through Diagrams and Visualizations. Oxon: CRC Press ↗
Abstract
Typically, one might expect a review to highlight similarities, but here, I choose to place these books side by side for their contrasting perspectives.Before delving into the essence of the comparisons, it is important to recall the mission of the AK Peters Visualization Series.This series aims to capture what visualization is today in all its variety and diversity, giving voice to researchers, practitioners, designers, and enthusiasts.It encompasses books from all subfields of visualization, including visual analytics, information visualization, scientific visualization, data journalism, infographics, and their connection to adjacent areas such as text analysis, digital humanities, data art, or augmented and virtual reality ("AK Peters Visualization Series," n.d.).Both authors are practitioners who bring their expertise in communicating through visualized information and data.Jen Christiansen, who graduated in geology and art, is a senior graphics editor at Scientific American, while Nancy Organ, formally trained in statistics, has experience as a data visualization designer and educator.Each utilizes her unique skills for effective communication.Traditionally, rhetoric is understood as "a discipline concerned with the effective use of language, to persuade, give pleasure, and so on" (Matthews 2007).While this definition seems self-evident, it is essential to note that contemporary rhetoric encompasses all modes of communication.Interestingly, practitioners, educators, and researchers frequently refer to "the language [bold -EM] of data visualization," exploring its grammar, vocabulary, and stylistics (DataVis Lisboa 2020; "Visual Vocabulary," n.d.; Ben-Joseph 2016; Kandogan and Lee 2016).This context invites a closer examination of three key aspects: first, how various authors describe persuasive communication through information and data visualization, or as some call it, data storytelling; second, how to expand our rhetorical framework to include data, numbers, and statistics; and third, a deeper exploration of the audiences-crucial for rhetoricians-of data and information visualizations.As Burns et al. (2020) state.When designers create visualizations for communication, they make choices about encoding and design that they think will accurately and persuasively communicate their interpretation of the data.The ultimate interpretation of a visualization depends on both the designer and the reader. InventioBoth books target distinct audiences, as indicated by their titles.Building Science Graphics serves as both a textbook and a practical reference for anyone looking to convey scientific information through illustrations for articles, poster presentations, and beyond ("AK Peters Visualization Series," n.d.).In contrast, Data Visualization for People of All Ages is more approachable, specifically aimed
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Ethos – between <i>vir bonus</i> and VIA: Virtue ethics in contemporary rhetorical education ↗
Abstract
The aim of this article is to present an original didactic concept that integrates the classical ideal of vir bonus dicendi peritus with the theory of rhetorical ethos and contemporary positive psychology, represented by the VIA character strengths model. The point of departure is the assumption that the speaker’s ethos – as a rhetorical category – has deep roots in the tradition of virtue ethics, developed from Aristotle through Quintilian to contemporary philosophers such as MacIntyre, Nussbaum, and Hursthouse. The article demonstrates that contemporary psychological tools, such as the VIA test, can serve as practical instruments for cultivating ethos in rhetorical education. The proposed didactic project, implemented within the framework of practical rhetoric classes, is based on an individual analysis of students’ character strengths and their mapping onto various rhetorical genres. The article seeks to build a bridge between rhetorical theory and the ethical and psychological formation of the speaker.
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Foreign Hetairai , Deceitful Rhetoricians, Opportunist Phaselites: The Construction of Metic Ēthos in Forensic Narratives in the Demosthenic Corpus ↗
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Abstract: This study explores the moral character ( ēthos ) of metic litigants and non-litigants in select forensic orations of public nature in the Demosthenic corpus and argues the ad hoc socio-economic standing of metics, their legal status, and their occupations were critical factors in constructing elaborate and complex metic portrayals (individual or collective) in forensic narratives. The evidence shows negative portrayals of metic men and women, but metics were not invariably depicted as the malevolent "other." Taking as its starting point the Aristotelian teachings about constructing ēthos in forensic narratives, which ought themselves to be ēthikai , this analysis draws attention to legal status as a critical factor in constructing moral character, and in more nuanced and complex ways than contemporary, 4th-century BCE rhetorical theory would advise. Provided these portrayals were curated to appeal to large panels of citizen dikastai , these rhetorical portrayals of metics in court may shed light on ambivalent Athenian attitudes towards metics.
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The Diasporic Cookbook as Chronotope, a Review of Kitchens of Hope&#x3a; Immigrants Share Stories of Resilience and Recipes from Home ↗
Abstract
[Introduction] Edited by Linda S. Svitak and Christin Jaye Eaton, with Lee Svitak Dean, and published by the University of Minnesota Press, Kitchens of Hope: Immigrants Share Stories of Resilience and Recipes from Home (2025) fits neatly into the popular genre network of cookbooks that blend essay with recipe, mixing memoir with meals perfected over generations. But this book doesn't simply share the legacy of Liberian rice bread or summer beat soup. It explores the migration of these dishes and their cooks, contextualizing stories of displacement and development. Because of the breadth of this book, Mikhail Bakhtin might describe this collection as a chronotope of sorts, a configuration of time and space that "takes on flesh, becomes artistically visible" (qtd. in Bemong & Borghart, 2010, p. 4). Through Omedi Ochieng's lens of chronotopian humanitarianism, this book is a rhetorical tool for feminist scholarship seeking to counter a Eurocentric understanding of how and why people and stories move around and through the world.
December 2025
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What makes societies see, acknowledge, and constitute an issue as a crisis which should be acted upon? We address this by examining a specific instance of media attention to a creeping health crisis, namely the communication of an individual non-governmental actor, the influencer Ingeborg Senneset. We ask: What is the rhetorical agency of an individual opinion leader (influencer) in a health risk situation such as the creeping AMR-crisis? Our study demonstrates that the rhetorical agency of Senneset as an influencer rests on three interrelated communicative strategies: First, she enacts what we term a multiple ethos implying both the expertise of a professional and the authenticity of an ordinary person; Second, she uses narratives of fear with a rational grounding; Third, she establishes and works rhetorically within a diverse digital ecology where she publishes, posts, and comments on several different platforms, where the different posts and publications reinforce each other.
October 2025
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Abstract
The article considers the subject of art/science intersections by presenting the affinities between the mathematician Benoit Mandelbrot and the visual artist Tadeusz Mysłowski. In the Introduction, their encounter is contextualized in an overview of earlier approaches to the study of such intersections, especially the changes in rhetorical theory and practice which led to the so-called rhetorical turn in the last decades of the 20th century. In Part 2, the evolution of visual rhetoric and the rhetoric of mathematics as autonomous subject areas within the broader field of rhetoric is discussed as constituting crucial parallel developments that now provide scholars with adequate tools to analyze and describe instances of rhetoricization of scientific and artistic communication. In Part 3, the example of the Mandelbrot/Mysłowski conjunction is scrutinized to bring out the rhetorical ramifications of their respective geometries – of fractals in the case of the mathematician and of elemental geometric-organic forms in the case of the artist.
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Abstract
Jennifer L. Bay is professor of English at Purdue University, where she teaches undergraduate courses in the professional and technical writing major and graduate courses in technical and professional writing, community engagement, experiential learning, and rhetorical theory. Her work has appeared in journals such as the Journal of Business and Technical Communication, Journal of Technical Writing and Communication, IEEE Transactions on Professional Communication, and Technical Communication Quarterly.Felisa Baynes-Ross is an assistant course director of English 1014 (writing seminars) and senior lecturer in English at Yale University where she teaches courses in expository writing, creative nonfiction, and pedagogy. Both in her teaching and writing, she is interested in aesthetics of dissent, which she explores in medieval polemical treatises and poetry and historical narratives on the Caribbean. Her published work appears in the Journal of Medieval and Early Modern Studies, Caribbean Quarterly, and The Caribbean Writer.Caitlin Cawley is the assistant director of the writing program and an advanced lecturer of English at Fordham University. She teaches courses in twentieth and twenty-first-century American literature, composition and rhetoric, critical theory, and film studies. Her scholarship has appeared in the Journal of the History of Ideas, Journal of American Studies, The Faulkner Journal, and The Oakland Review and has received generous support from the US Army Heritage Center and the National Endowment for the Humanities.Tracy Clark is a senior lecturer in the Professional Writing program at Purdue University. Research interests include accessibility and usability, public health communication, multimodal content development, and the intersection of gender identity and neurodiversity in technology use.Garrett I. Colón is a doctoral candidate in the Rhetoric and Composition program at Purdue University and the assistant director of content development for the Purdue OWL. His research interests include technical and professional communication, user experience design, community engagement, and writing across the curriculum.Adrianna Deptula is a current doctoral student in the Rhetoric and Composition program at Purdue University. Her research interests include science, technology, and medicine (STM); patient advocacy; and new materialism.Shelley Garcia is associate professor of English at Biola University where she teaches courses on race, gender, and culture in American literature, as well as composition and rhetoric. She has published on Chicana feminist authors who write across genre, focusing on the intersections of form, identity, and resistance. Additional research interests that have emerged from her teaching include the role of literary studies in developing intercultural competence, the theme of abjection in Toni Morrison's novels, and representations of the femme fatale in American modernist fiction.Eliza Gellis is a recent graduate of the Rhetoric and Composition doctoral program at Purdue University. Her research interests include comparative rhetorics, public and cultural rhetorics, rhetorical theory, and pop culture.Caroline Hagood is an assistant professor of literature, writing, and publishing and director of Undergraduate Writing at St. Francis College in Brooklyn. Her scholarship has appeared in journals including Resources for American Literary Study, Texas Studies in Literature and Language, Pennsylvania Literary Journal, and Caribbean Literature, Language, and Culture.Emily Rónay Johnston is an assistant teaching professor in writing studies at the University of California, Merced, and a New Directions Fellow through the Andrew W. Mellon Foundation. She holds a PhD in English studies from Illinois State University, an MFA in creative writing from the University of Alaska, Fairbanks, and a BA in women's studies from the University of California, Davis. Prior to academia, she worked in a domestic violence shelter and an addiction recovery center for women. She has published articles on the relationship between writing and adversity, as well as the restorative promises of writing pedagogy in the face of adversity, in College Composition and Communication (2023), Writers: Craft & Context (2022), Rhetoric of Health and Medicine (2020), and elsewhere.Pamela B. June is associate professor of English at Ohio University Eastern, where she teaches women's literature, American literature, literature and social justice, and writing courses. She is the author of two books, Solidarity with the Other Beings on the Planet: Alice Walker, Ecofeminism, and Animals in Literature (2020) and The Fragmented Female Body and Identity: The Postmodern, Feminist, and Multiethnic Writings of Toni Morrison, Theresa Hak Kyung Cha, Phyllis Alesia Perry, Gayl Jones, Emma Pérez, Paula Gunn Allen, and Kathy Acker (2010). In 2021, she earned the Ohio University Outstanding Professor Award in Regional Higher Education.Nate Mickelson is clinical associate professor and director of faculty development in the Expository Writing Program at New York University. He is author of City Poems and American Urban Crisis, 1945 – Present (2018) and editor of Writing as a Way of Staying Human in a Time That Isn't (2018). Nate's scholarly writing has appeared in Criticism; Journal of Modern Literature; Journal of Urban Cultural Studies; Learning Communities Research and Practice; and Journal of College Literacy and Learning.Ryan Michael Murphy is an assistant professor of business communication in the department of business information systems at Central Michigan University. He completed his PhD in rhetoric and composition at Purdue University in 2022. His current research focuses on the transfer of knowledge and skills between academic and nonacademic settings with a special interest in the ways business communication pedagogy can better recognize the experiences and knowledge students bring into the university.Jenni Quilter is executive director of the Expository Writing Program and assistant vice dean of general education in the College of Arts and Sciences at New York University (NYU). She is author of Hatching: Experiments in Motherhood and Technology (2022) and Painters and Poets of the New York School: Neon in Daylight (2014). She's currently writing and publishing about silent cinema, bodybuilding, Zeno's paradoxes, Afro-futurism, North African piracy, Norway, and animal migration. Quilter won NYU's Golden Dozen Teaching Award in 2014.Sahar Romani is a clinical assistant professor in the Expository Writing Program at New York University (NYU), where she teaches in the College of Arts and Sciences. She has published poems and essays in Guernica, Poetry Society of America, Entropy, The Offing, The Margins and elsewhere. She's received fellowships from Poets House, Asian American Writers’ Workshop, and NYU's Creative Writing Program.Megan Shea is a clinical professor and faculty mentor in the Expository Writing Program at New York University, where she teaches in the Tisch School of the Arts. Shea is the author of Tragic Resistance: Feminist Agency in Performance (2025). Her articles have been published in Theatre Journal, Theatre Topics, and the Journal of Dramatic Theory and Criticism. Shea is also an actor, director, and playwright. Her gender-bending play Penelope and Those Dang Suitors was selected as a 2018 winner in Hudson Valley Shakespeare's ten-minute play contest.Christina Van Houten is a clinical associate professor in the Expository Writing Program at New York University, where she teaches in the Tandon School of Engineering. She is completing her first book Home Fronts: Modernism and the Regional Framework of the American Century. Her articles have been published in Comparative Literature Studies, Women's Studies, Politics and Culture, and Workplace: A Journal of Academic Labor.Bethany Williamson is associate professor of English at Biola University, where she teaches courses in British and global literatures, literary theory, and academic writing. Her current interests include ecocritical approaches to the long eighteenth century and articulating the humanities’ value in the age of artificial intelligence. She is the author of Orienting Virtue: Civic Identity and Orientalism in Britain's Global Eighteenth Century (2022), as well as articles in journals such as Eighteenth-Century Fiction, the Journal for Early Modern Cultural Studies, South Atlantic Review, and ABO: Interactive Journal for Women in the Arts, 1640–1830.Elisabeth Windle is senior lecturer of English and women, gender, and sexuality studies at Washington University in St. Louis, where she teaches advanced writing courses and introductory courses in gender and sexuality studies, as well as courses on queer US literature, true crime, and contemporary fiction. She formerly taught in the College Writing Program. Her work has been published in MELUS and Camera Obscura.Mira Zaman is an associate professor of English at Borough of Manhattan Community College, City University of New York. Her research centers on representations of the devil in eighteenth-century British literature, and she is also passionate about teaching composition and rhetoric. Her scholarship has appeared in Persuasions, ANQ, Marvell Studies, and Eighteenth-Century Life.
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Abstract
ABSTRACT On closely reading the Aristotelian-Ciceronian-Kantian-inflected essay “The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts,” Richard McKeon’s 1970 Wingspread Conference address presciently sketches a new rhetoric that is no longer about the approval of an already formed opinion, the steering of public beliefs, or political influence, but rather about dealing with new problems. Showing the “art of discovery, invention and creativity” in action, his inimitable combination of ethos (trust), pathos (emotion), and logos (structure) opens the way to the perception of new facts and previously unnoticed structures and processes, particularly when read in conjunction with the vicissitudes of the relation between words and numbers, the verbal and the numeral across a historically changing trajectory that culminated in the constituted and constitutive force of all pervasive AI digitality. Considering its “inhuman” expansion, the article’s focus on the logos of techne opens a path toward a historical assessment of humankind’s digitally framed existence.
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The Intellectual and Cultural Origins of Chaïm Perelman and Lucie Olbrechts-Tyteca’s New Rhetoric Project: Commentaries on and Translations of Seven Foundational Articles, 1933–1958 ↗
Abstract
It is a mere fifty-five years since the bulk of the New Rhetoric Project (NRP) was presented to English-speaking (and -reading) audiences in the John Wilkinson and Purcell Weaver 1969 translation. Not long in the grand scheme of things, but long enough for certain orthodoxies to become established in the literature. We know, for example, that this was a return to Aristotle to recover ideas that had long been lost and that would undergird the logic of value.1 And we know that the “Universal Audience” is a problematic and confused idea. But such received ideas are what this collection of essays challenges.If there has been a rhetorical turn in argumentation theory (Bolduc 2020, 9), then that turn has safely been traced to the 1958 publication of Le Traité de l’argumentation: La nouvelle rhétorique (henceforth, the Traité), and the coincidental appearance of Stephen Toulmin’s Uses of Argument in the same year. Subsequent to the Traité’s publication, its authors, Chaïm Perelman and Lucie Olbrechts-Tyteca, expended considerable efforts in publicizing its main themes and ideas through a series of short papers in different languages, and Perelman’s single-authored précis of the larger tome, L’empire (1977), found an immediate readership among audiences—often students, for whom the larger work was deemed too unwieldy.That dissemination aside, the need for such a collection as the one now under review arises in part because of the “errors” that have found their way into the literature, but also because the Wilkinson and Weaver English translation lacks the scholarly apparatus that would provide commentary on ideas and explain the cultural background to the concerns that arise. For example, the Traité makes continuous reference to European writers of the day with which later, non-European, audiences will be unfamiliar. And beyond this, there is a growing interest in the history of the NRP: the ideas and influences that led Perelman and Olbrechts-Tyteca to develop one of the most important projects in the history of rhetorical theory. Their rhetorical turn in argumentation, identifying the centrality of audience adherence to theses through the development of a range of argumentation schemes and rhetorical strategies, has fascinating antecedents in Perelman’s early philosophical thinking. To this end, Michelle Bolduc and David Frank’s expressed goal is to translate the most significant texts that remain in French and to correct current mistranslations. This collection contributes to that goal.The book comprises seven essays, along with introductions and commentaries from Bolduc and Frank. Five of the essays are by Perelman alone, and the other two were written in collaboration with Olbrechts-Tyteca, including the centerpiece, “Logique et rhétorique” (1950).One of the fascinating aspects of this volume is the insights it provides into Perelman’s own development as a thinker, especially a rhetorical thinker, independent of his work with Olbrechts-Tyteca. The five essays with his sole authorship range over twenty years, from the early thirties to the early fifties, and include one of his first publications, “De l’arbitraire dans la connaissance” (On the Arbitrary in Knowledge, 1933), published when he was only twenty-one years old. Here we have a young philosopher establishing his ideas against the dominance of logical positivism, insisting that values do not lie outside of reason. Value judgments, he argues, belong to the realm of the arbitrary, or nonnecessary, and are opposed to necessary truth judgments. This inaugurates an important, positive pluralism, as it is to the underlying realm of the arbitrary that we need to turn for human knowledge.In this essay, Perelman addresses the difficulty of imagining the other. It is not enough to put ourselves in the place of another person; “we must imagine ourselves living in another time, in another context, educated differently, with a different background. This is much more difficult” (44). We might detect here an emerging appreciation of the importance of audience as well as the roots of his conception of the Universal Audience. This is also the paper, as Bolduc and Frank point out, in which we see the first discussion of the technique of dissociation that will play so central a role in the argumentative strategies of the NRP that reconfigure the way reality appears to us (31). It is through this technique, we might recall, that concepts are modified and revalued after an incompatibility in their use develops in society.Two essays on the Jewish question, “Réflexions sur l’assimilation” (1935) and “La Question juive” (1946), occupy the focus of chapter 2. Beyond providing a sense of the cultural background against which Perelman’s ideas were developing, it tells us something about his political and cultural affiliations. Perelman was a “political Zionist” who lived through the Holocaust and the establishment of the state of Israel, and his allegiance to Belgium kept him rooted in Europe, although throughout his life he worked in a number of capacities on behalf of Belgium Jews. The essay also shows that he saw his theoretical ideas having importance for the world that was developing around him. And in the remarks on antisemitism, we begin to see Perelman’s recognition of the significance of groups and how they operate in opposition to each other.A fourth essay, “Philosophies premières et philosophie régressive” (1949), receives an updated commentary and translation from the version Bolduc and Frank published in 2003 in Philosophy & Rhetoric and is here given its place in the emerging NRP story. The importance of this essay in Perelman’s development has been noted before. It introduces his conception of regressive philosophy in its opposition to a tradition of first philosophies, including Aristotle’s. In this essay, we also see more clearly the move to rhetoric as the importance of a rhetorical logic (the logic of regressive philosophy) is stressed. Unlike the dogmatism of first philosophy, with its goals of absolute and necessary knowledge, regressive philosophy champions what earlier was seen in the domain of the arbitrary. It returns thought to its human roots in human contexts. Thus, rhetorical logic, in the words of the commentary, “requires commitment and responsibility because it provides the guide for human action” (97).The last of Perelman’s essays, “Raison éternelle, raison historique” (1952), provides further details of his expanded sense of reason. He sees in Aristotle the license to develop a model of nonformal reason, but one that has Perelman’s own distinct features. His rhetorical definition of reason is rooted in human experience (time), action, and judgment. This is a conception of reason that will start to appear familiar to readers of The New Rhetoric.This is also one of the essays that clarifies details surrounding what has become one of the more difficult concepts associated with the NRP, that of the Universal Audience. As readers may appreciate, the literature is filled with readings (and perhaps misreadings) of this central idea as scholars struggle to understand it. The problem was such that Perelman himself was still trying to clarify matters late in his career (Perelman 1984). Bolduc and Frank put the confusions partly down to the Wilkinson and Weaver translation (12). Whatever the cause, there is material here to set readers down the right path. Reacting to the rather feckless audiences imagined by Aristotle in his Rhetoric, Perelman promotes audiences that are “no longer constituted by a crowd of ignorant people, but by the subject himself when it is a matter of inner deliberation or, during a discussion, by an individual interlocutor, or by what we could call the Universal Audience, formed by all reasonable humans, during the presentation of a thesis whose validity should be universally recognized” (170). Accepting that we understand “validity” here in the nonformal sense in which it is employed in the NRP, then we have a clear statement of the three audiences that will become important for Perelman and Olbrechts-Tyteca.The Universal Audience is not a “blank slate,” but accepts facts, values, and argumentative techniques. This audience represents “incarnate reason,” but is not provided by experience alone because it always begins with an extrapolation from “the actual adherence of certain individuals.” Thus, Perelman concludes, “We posit that the theses attributed to this audience can vary in time, that they are not impersonal but rather dependent on the person who declares them, and on the milieu and the culture which shaped him” (170–71). Thus, we see changes in the understanding of what is reasonable influencing the way people argue at different times and in different places about, say, the value to be accorded to the physically disadvantaged or about those to whom the category of “person” should be extended. This is indeed the Universal Audience that can be extracted from The New Rhetoric, but its nature is expressed far clearer in Bolduc and Frank’s new translation.The remaining two essays are authored by Perelman and Olbrechts-Tyteca together. “De la temporalité comme caractère de l’argumentation,” from 1958, develops some of the insights in Perelman’s earlier essay on historical reason. Because time plays no role in demonstration, its importance is pronounced when we turn to argumentation. The nature and logic of argument cannot escape its history, the demands of the present, and future consequences. Here is another way in which reason informs the human condition, grounding thought in the experience of self and others and our relation to the world.It is, however, the other coauthored paper (identified as their first collaboration), “Logique et rhétorique,” from 1950, that is the most valuable essay in the collection, in terms of its anticipation of the NRP and illumination of ideas found there. It constitutes chapter 4 of the book, aptly titled “The Debut of the New Rhetoric Project.”We gain a better sense here, for example, of how Perelman and Olbrechts-Tyteca consider the relationship between persuasion and conviction, which can be another point of confusion in The New Rhetoric. For many scholars, and for figures such as Kant, conviction is the stronger mental state. But the authors of the NRP allow that the relationship can be reversed, a position rarely seen since Richard Whately (1963, 175). They write,True to the focus on values and action, persuasion is the conversion of conviction into action; a position or claim that is judged as correct, to which there is adherence, is personalized as it informs the behavior of the audience.Also, in accordance with its title, this article announces the importance of rhetoric for the authors and clarifies their understanding of this concept in relation to their predecessors’ views. Rhetoric differs from logic in its concern with adherence. Hence the important, but revised sense, of persuasion. As Bolduc and Frank observe, both Perelman and Olbrechts-Tyteca were surprised by their discovery of rhetoric (131n18), and they explain the central importance of epideictic rhetoric (often marginalized at the expense of the deliberative and judicial types) in a way not made clear in the Traité or any work prior to L’empire: “The battle that the epideictic orator wages is a battle against future objections; it is an effort to maintain the ranking of certain value judgments in the hierarchy or, potentially, to confer on them a superior status” (134). It is the association between the epideictic and value judgments that elevates epideictic in their eyes. As Perelman will later write, “In my view the epideictic genre is central to discourse because its role is to intensify adherence to values, adherence without which discourses that aim at proving action cannot find the lever to move or to inspire their listeners” (1982, 19).Further ideas, like the Universal Audience, are again rehearsed in “Logique et rhétorique.” But this is also a paper that best clarifies the distance between Perelman and Olbrechts-Tyteca, and Aristotle, and this is something that deserves some discussion.One of the assumptions generally made about the NRP is that it is Aristotelian in nature and its authors neo-Aristotelians. There are, of course, grounds to support this assumption. Perelman himself speaks of the new rhetoric as a project that “amplifies as well as extends Aristotle’s work” (1982, 4). Michel Meyer, Perelman’s student, seems to confirm as much when he writes, “Perelman’s view of rhetoric has often been qualified as neo-Aristotelian because it is reasonable, if not rational, to provide arguments which are convincing due to the type of logos used” (2017, 54). And even one of the current authors in question has described Perelman and Olbrechts-Tyteca’s project as “their contemporary revision of Aristotelian rhetoric” (Frank 2023, 251). So, clearly, there are careful distinctions to be made here.Throughout the papers, the debt to Aristotle is evident and frequently acknowledged. The Aristotelian syllogism plays an important role in several discussions, and the young Perelman saw value in Aristotle’s tandem of potentiality and actuality, terms that play an important role in the Metaphysics (and, one might suggest, in the Rhetoric).2 And as we have seen, Perelman and Olbrechts-Tyteca acknowledge Aristotle as paving the way to seeing a model of nonformal reasoning and a viable conception of rhetoric.At the same time, the logic of Aristotle’s rhetoric is not one that Perelman and Olbrechts-Tyteca endorse. It fits smoothly into the tradition of first philosophies that the whole NRP opposes. And the vision of reason is ultimately very different, as Perelman insisted in a response to Stanley Rosen (Perelman 1959). This is made clear in “Logique et rhétorique.” Aristotle’s relevant logic, the one developed in his Rhetoric, is a logic of the plausible. Perelman and Olbrechts-Tyteca’s logic, as dictated by their conception of rhetoric with its emphasis on values, is a logic of the preferable (137). Nothing could set the two systems more firmly apart. And on this distinction, if for no other, we can see why ultimately Perelman and Olbrechts-Tyteca would not consider themselves neo-Aristotelians.Michelle Bolduc and David Frank have provided an enormous service to present and future readers of The New Rhetoric. Elsewhere, Bolduc (2020, 288) warns against limiting the corpus of the NRP to the Traité of 1958. This volume supports that warning, bringing to light a sampling of what might be missed by such a restrictive vision. The authors have also done readers throughout the world an immeasurable service in negotiating an open-access contract with Brill. This removes all financial impediments to studying an important set of essays, and I suspect it reflects Bolduc and Frank’s belief in the value of the ideas they are presenting here, and which in further volumes they will continue to present. These are two collaborators who have thought seriously about the nature of scholarly collaboration (Frank and Bolduc 2010), deriving insights that inform their approach to their subjects here. One suspects it is a collaboration as rewarding for those involved as it is for those who benefit from its results.
September 2025
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Abstract
Abstract: Robert Herrick's central oxymoronic trope in Hesperides (1648) of diligent negligence has traditionally been understood in general aesthetic terms. This essay argues that this trope, particularly as evoked in the poem "Delight in Disorder," relates especially to the art of rhetoric and that it had special currency in the language of curiosity deployed in the rhetorical discourse of the period, especially in the area of preaching. The essay begins by situating Herrick's poem in relation to contemporary rhetorical thought distilled, from Cicero via Justus Lipsius, in John Hoskyns's Directions for Speech and Style and expressed in the sartorial metaphor of Herrick's poem. It then turns to contemporary homiletic discourse to tie these ideas into the language of curiosity as applied to questions of arrangement ( dispositio )—the central concern in the poem's examination of appeal in female "dress"—arguing that it is this rich rhetorical context that provides the energeia of Herrick's poem.
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Abstract
In gaming, cheat codes change how players engage a system by inviting exploration and reducing the fear of failure. Drawing on writing center pedagogy, this article proposes a similar framework for navigating generative AI in writing instruction and positions play as a method for developing critical AI literacy. Writing centers have long served as spaces where students engage collaboratively with new technologies and construct meaning through dialogue. This article extends that tradition by positioning writing center pedagogy as a framework for helping students examine AI’s ethical implications through treating it as a rhetorical situation to be unpacked, which demands principled, human-centered engagement rooted in values such as collaborative exploration. By weaving together writing center praxis and game-informed pedagogy, this article contributes to ongoing conversations in writing studies about how to integrate AI in ways that support critical thinking and ethical reflection. It demonstrates how playful, classroom-tested activities can animate discussions of bias and representation while helping students build rhetorical discernment through experience. Ultimately, the article argues that ethical literacy must be practiced through relational, iterative work. As writing classrooms become one of the few remaining spaces where students encounter generative AI with support and critical context, writing instructors have a vital opportunity to help students learn to write with, against, and around powerful technologies.
June 2025
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Fight for historical truth or political gameplay? Strategic narratives in Polish TV news coverage of the 2018 Polish–Israeli diplomatic crisis ↗
Abstract
The manuscript explores the escalation of the Polish–Israeli diplomatic conflict in 2018, which was instigated by an amendment of the law on the National Remembrance Institute. The rhetorical analysis draws from TV news content aired by four major Polish TV stations and highlights two prominent strategic narratives: the first asserts “Poland's duty to defend truth and its reputation on the global stage”, while the second underscores the “challenging Polish–Jewish relations, which are often a subject of political maneuvering.” The study maps the uses of frames, metaphors and the Burkean pentad in the collected media materials.
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Constructing alternative futures of Poland: (de)legitimizing conflict, populist stance and liberal politics in leadership and campaign discourse ↗
Abstract
Building on a critical study in Cap (2024), the present paper broadens the framework of critical cognitive discourse research with tools drawn from rhetorical theory to explore patterns of conflict-charged communication and legitimization discourse used by Polish political parties to claim and enact state leadership. The first part studies the discourse of Law and Justice, a far-right party ruling Poland in the years 2015-2023. It examines its strategies of leadership legitimization involving ideological polarization, strategic generation of internal and external conflict, threat construction and crisis management. The second part analyzes the more moderate and cooperation oriented discourse strategies implemented by three opposition parties in the lead-up to the October 2023 elections, in which the party lost power. The aim of the paper is to apply the broadened discursive-rhetorical apparatus to compare and contrast the two kinds of discourse to speculate about the longevity of an essentially conflict-charged rhetoric. It is argued that radical populist discourse can be an extremely powerful tool, able to grant long-term political leadership. However, in a yet longer perspective, such a discourse runs a considerable risk of “wearing out” and becoming vulnerable to more forward-looking and pragmatic leadership rhetoric.
May 2025
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Abstract
This article presents “The Cure for Talking,” a pioneering conceptual framework that blends Transactional Analysis (TA) with Artificial Intelligence (AI), to produce a TA-AI Bot designed to optimize executive communication. Here, the medium of interest is written emails. The TA-AI Bot aims to change behavior through the reinforcement mechanism of repetition. The feedback system of the TA-AI Bot is designed to enhance users’ self-awareness and communication quality, that is, identification and shifting of ego states to approximate better communication; and recognition of rhetorical appeals that typify their exchanges with others. Validation of “The Cure for Talking” will require iterative research.
April 2025
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Abstract
Stephanie Bower is a professor of teaching at the University of Southern California, where she teaches upper- and lower-division writing classes as well as a seminar on climate fiction for first-year students. Her publications have included research on integrating community engagement into composition classrooms as well as reflections on a writing workshop she has cofacilitated with the formerly incarcerated.Elizabeth Brockman earned an undergraduate degree in English from Michigan State University and an MA and PhD in English from the Ohio State University. Before her tenure began in the English Department at Central Michigan University in 1996, Brockman taught middle and high school English. Upon retirement from CMU, she earned emerita status. Brockman is the founding FTC editor for Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture, and she is a founding codirector of the Chippewa River Writing Project.Carly Braxton is a PhD candidate and graduate teaching instructor studying English with a concentration in rhetoric and writing studies. As a teacher of writing, Carly assists students in developing their writing skills by leaning on key pedagogical concepts that reinforce the rhetorical and situated nature of writing. However, Carly also does this by dismantling preconceived notions of what writing is and what writing should look like at the college level. Antiracist pedagogy and linguistic justice is integral to Carly's research and teaching practice.Roger Chao is the Campus Director for the Art of Problem Solving Academy in Bellevue, WA. He specializes in community literacy projects.Jaclyn Fiscus-Cannaday is an assistant professor of English at University of Minnesota. Her research, teaching, and service are situated at the intersection of composition studies, feminism, and critical race theory.Olivia Hernández is an English instructor at Yakima Valley Community College. Her research, teaching, and service work toward culturally responsive, punk-teaching pedagogy.Betsy Klima is professor of English at the University of Massachusetts Boston, where she teaches courses on American literature and pedagogy. Her books include Urban Rehearsals and Novel Plots in the Early American City (2023), At Home in the City: Urban Domesticity in American Literature and Culture, 1850 – 1930 (2005), the Broadview edition of Kelroy (2016), and Exploring Lost Borders: Critical Essays on Mary Austin (1999), with coeditor Melody Graulich. She serves as associate editor of the New England Quarterly. Her current research explores the surprising role women played in Boston's early theater scene.Chloe Leavings is a PhD student studying rhetoric and composition. She is also an adjunct English professor and former middle school English teacher. With a bachelor's in English and a master's in English and African American Literature, she prioritizes using culturally relevant pedagogy through Hip- Hop Based Education. Her research interests include rhetoric of health and medicine, Black feminist theory, and linguistic justice.Claire Lutkewitte is a professor of writing in the Department of Communication, Media, and the Arts at Nova Southern University. She teaches a variety of undergraduate and graduate courses including basic writing, college writing, writing with technologies, teaching writing, research methods, and teaching writing online. Lutkewitte's research interests include writing technologies, first-year composition (FYC) pedagogy, writing center research, and graduate programs. She has published five books including Stories of Becoming, Writing in a Technological World, Mobile Technologies and the Writing Classroom, Multimodal Composition: A Critical Sourcebook, and Web 2.0: Applications for Composition Classrooms.Janet C. Myers is professor of English at Elon University, where she teaches courses on Victorian literature and culture, British women writers, and first-year writing. She is the author of Antipodal England: Emigration and Portable Domesticity in the Victorian Imagination (2009) and coeditor of The Objects and Textures of Everyday Life in Imperial Britain (2016). Her current research explores the role of women's fashion in fin-de-siècle literature and culture and has been published in Nineteenth-Century Gender Studies and Victorians Institute Journal.Scott Oldenburg is professor of English at Tulane University, where he specializes in early modern literary and cultural studies and critical pedagogy. He is the author of Alien Albion: Literature and Immigration in Early Modern England (2014) and A Weaver-Poet and the Plague: Labor, Poverty and the Household in Shakespeare's London (2020). He is coeditor with Kristin M. S. Bezio of Religion and the Medieval and Early Modern Global Marketplace (2021) and Religion and the Early Modern British Marketplace (2022); and with Matteo Pangallo of None a Stranger There: England and/in Europe on the Early Modern Stage (2024).Michael Pennell is an associate professor of writing, rhetoric, and digital studies at the University of Kentucky. He regularly teaches courses on social media, rhetorical theory, ethics and technical writing, and professions in writing.Jessica Ridgeway is a licensed 6 – 12 English/Language Arts teacher, with a wealth of experience in alternative, charter, magnet, and public schools. Currently, she works as a graduate teaching assistant, where she instructs Basic Writing, First-Year Composition, Intermediate Composition, and Intro to African American Literature. As an English teacher for eleven years, her passion for African American literature has flourished, including for her favorite writers Zora Neale Hurston, Toni Morrison, Langston Hughes, William Shakespeare, Maya Angelou, and James Baldwin. She recently completed an English and African American Literature Master of Arts program, and she is currently working toward achieving a PhD in rhetoric and composition. Her research interests include cultural rhetorics, African American rhetoric, Black digital rhetoric, culturally relevant pedagogy, composition pedagogy, and Black feminist pedagogy.Fernando Sánchez is an associate professor in technical and professional communication (TPC) at the University of Minnesota. He currently serves as the coeditor of Rhetoric of Health and Medicine. His current book-length project examines participation in TPC.Tom Sura is associate professor of English at Hope College in Holland, MI, as well as the director of college writing and director of general education. His most recent scholarship on writing-teacher development appears in Violence in the Work of Composition.Kristin VanEyk is assistant professor of English at Hope College in Holland, MI. Her most recent scholarship has been published in American Speech and Daedalus.
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Abstract
The Loeb Classical Library was founded in 1911 by James Loeb, a retired banker devoted to the study of ancient Greece and Rome. The preface included in the first editions to be published explains Loeb’s vision for the library. Lamenting that “young people of our generation” lacked the facility to read Latin and Greek texts in the original thanks to the pressure universities were facing to provide a “more practical” education, Loeb sought to provide the “average reader” with “translations that are in themselves works of literature” and “side by side with these translations the best critical texts of the original works” (Lake 1912, ii–iii). Though naysayers occasionally mock the bilingual volumes as glorified trots, the series has been a serious work of scholarship since its inception and has gotten even better over the past twenty-five years thanks to the inclusion of more authors and the revision of outdated editions. Students of rhetoric have been major beneficiaries. Russell’s Quintilian (2002), Mirhady’s Rhetoric to Alexander (2011), and Laks and Most’s Sophists (2016) are just a few of the fundamental texts recently published. The Loeb Classical Library now exceeds five hundred volumes, red for Latin and green for Greek. This entire collection is available to subscribers online, fully searchable in English and the original languages and by both page and section numbers. Now Gisela Striker has revised J. H. Freese’s edition of Aristotle’s Rhetoric, taking account of improvements to the Greek text since it was published in 1926. The updated edition remains primarily the work of Freese; only his name appears on the spine. I refer to it as Freese/Striker and to the original edition as Freese. Line number references in this review are all to Freese/Striker. Professor Striker taught me more than twenty years ago in a course on Cicero’s Republic.In assessing Freese/Striker, it is important first to recognize what a Loeb volume is and what it isn’t. The Loebs are Greek and Latin texts, but they are not, with rare exceptions, critical editions with lists of variant readings or discussions of manuscript families. The Loebs are translations, but they are not accompanied by comprehensive introductions, detailed notes, or overviews of scholarly debates. Their value lies in the way the facing texts complement one another, and their core audience is readers with enough Greek or Latin to benefit from having the original language in front of them. A work such as Aristotle’s Rhetoric, however, is exceptionally hard to appreciate without ancillary material. Although Freese/Striker includes a rich introduction and valuable footnotes, these are limited by the scale of the book; the Greek text and translation alone come to 469 pages. Readers who are looking for editorial guidance on a larger scale and in English can and should supplement Freese/Striker with the annotated translations of Kennedy (2nd ed. 2007), Reeve (2018), Waterfield/Yunis (2018), and Bartlett (2019), according to their interests or expertise. Kennedy’s translation is likely to be most useful to students new to the Rhetoric. Formatted as a textbook, it divides the text into sections, prefacing each section with a title and summary. The translations of Waterfield/Yunis, Reeve, and Bartlett are continuous texts without subheadings or summaries. The editors all discuss philosophical, political, and rhetorical issues. Of the three, Waterfield/Yunis’s introduction and notes are most concerned with the Rhetoric as a work of rhetorical theory and are the most accessible and comprehensive option for rhetoricians or nonspecialist readers. Reeve’s Rhetoric belongs to the New Hackett Aristotle Series and is intended for philosophers like the other volumes in that series. Reeve’s introduction and notes emphasize the Rhetoric’s relation to central issues in Aristotle’s thought. Bartlett offers an “interpretive essay” at the end of the volume rather than an introduction; this is a clear overview and summary of the text with particular focus on the Rhetoric’s concern for the role of rhetoric in politics and communal life.For those working with the original Greek, what Freese/Striker has to offer is invaluable. Indeed, since no commentary on the complete Greek text of the Rhetoric has been published in English since Cope’s in 1877, Freese/Striker replaces Freese as the primary resource for English-speaking readers with questions about how to construe the Greek. Reading Aristotle’s Greek is difficult, mostly because he expresses complex ideas in dry, technical, and above all concise language. For those working backward from the English to the Greek, however, these challenges can be virtues. The grammar is straightforward, and the vocabulary is relatively limited. This means that an individual with two years or so of Greek could, with patience and care, use Freese/Striker to work with Aristotle in the original. The search functions in the online version make this easier; one can quickly find relevant Greek passages by searching the English translation (or vice versa). Freese/Striker, therefore, fulfills Loeb’s ambitious goal of making Aristotle in the original available to people with enough Greek to understand it with a facing translation. This is even more valuable today than it was when Freese was published. The growth of rhetoric as an academic field means that rhetoricians without the time to reach advanced proficiency in Classical Greek are engaging with Aristotle’s text on a regular basis and can benefit from the updated text and translation that Freese/Striker provides.Freese/Striker prints and translates a Greek text that is superior to Freese’s. Establishing the Greek text of the Rhetoric is daunting. Aristotle’s laconic and elliptical style led scribal variants and downright errors to creep into the medieval manuscripts, some out of a well-intentioned attempt to make the Greek clearer. In addition, Aristotle seems to have revised and rethought his ideas over the thirty or so years that he worked on the Rhetoric, meaning that some apparent problems in the Greek may not be scribal errors but evidence of Aristotle’s work in progress. Freese based his text and translation on the best editions available in 1926, those of Bekker (1837) and Roemer (1898). In 1976, Kassel published an edition that placed the Greek text on the soundest footing it has been on in probably two thousand years. Freese/Striker is based on this edition, joining other modern English translations of the Rhetoric. Roberts/Barnes (1984), Kennedy, Waterfield/Yunis, and Bartlett are all based on Kassel’s edition. Reeve is based on Ross’s Oxford text (1959) but takes account of Kassel’s proposals.Most of the textual changes from Freese are subtle but important, and they begin as early as the first page, where Freese/Striker has Aristotle say in 1.1.3 1354a14 that previous writers of rhetorical handbooks “have worked out only a small portion of this art,” and Freese that they “have provided us with only a small portion of this art.” The oldest medieval manuscripts have the verb pepoiēkasin, “they have made,” but “they have made only a small portion of this art” makes little sense and seems to be a mistake. At some point, a corrector seeking to fix the problem changed the verb to peporikasin (“have provided”), which Freese adopts. Kassel (1971, 118), following a suggestion of Spengel, realized that Aristotle probably wrote peponēkasin (“have worked out”), which differs from the transmitted pepoiēkasin in just one letter, and which is used similarly with the word for “portion” in Aristotle’s Sophistical Refutations. Improvements to the text of the Rhetoric on this scale occur throughout Freese/Striker. A more considerable shift in sense from Freese to Freese/Striker is illustrated by the following sentence from the section in book 2 on mildness (2.3.14 1380b15-17):The difference depends on Kassel’s preference for the reading helōsin (“they have convicted”) over eleōsin (“they pity”). The oldest manuscript has eleousin (“they pity”) in the indicative mood where the subjunctive is required. One option is simply to correct this to the subjunctive. This is the solution Freese adopts with eleōsin, although he adds a footnote acknowledging that helōsin is a possibility. Helōsin is attested in some manuscripts, including in a correction to the manuscript that has eleousin. Since “they have convicted” (helōsin) and “they pity” (eleōsin) are both possible, the choice between them depends on the degree of logical connection one sees between the two clauses. In following Kassel, Freese/Striker makes conviction the organizing principle: People (i.e., judges) have mild sentiments toward the people they convict, especially if they feel that an offender has already suffered more than enough for a punishment. Freese’s interpretation, on the other hand, removes the passage from the context of passing a sentence: People have mild sentiments when they feel pity toward an offender, especially if they feel that the offender has already suffered more than enough for a punishment (cf. Grimaldi 1988, 60-61).Textual editing is as much art as science, and the two proposals of Kassel that I have just discussed have not been universally embraced. Like Freese/Striker, Waterfield/Yunis translates Kassel’s text. Kennedy translates Kassel’s text for the first example but retains “they pity” for the second one, acknowledging in a footnote that “they have convicted” is an option. Reeve translates a different text from both Freese and Kassel for the first example and the same text as Freese in the second, also including the alternate possibilities in his endnotes. Bartlett translates the same text as Freese for the second example; for the first, he seems to accept the manuscript reading “made,” rendering it as “written of.” In both cases he notes the alternate possibilities in his notes. Finally, Roberts/Barnes translates Kassel’s text for the second example, but, like Bartlett, seems to accept “made” for the first, rendering it as “constructed”; Roberts/Barnes has no note in either case (although the translation consistently follows Kassel and notes Kassel’s readings at many points). I have surveyed these translations to show that Freese’s text and translation are not to be condemned out of hand and in some cases may be defensible. The age of the volume, however, means that readers will not systematically encounter an alternate version in a note, as they do in these instances in Kennedy, Reeve, and Bartlett. Readers who continue to use Freese from convenience (it is in the public domain and freely available through Google Books) risk being led astray. In following Kassel, Freese/Striker reflects the modern consensus and brings us closer to what Aristotle is likely to have written, fulfilling Loeb’s promise to give readers the best critical text currently available.Freese/Striker does reject some of Kassel’s bolder proposals. The discussion about the three types of speeches offers an example. In 1.3.2 1358b6-7, Kassel brackets the enigmatic clause that spectators are judges of “the ability of the speaker,” as a signal to readers that it should not be considered part of the original text even though it appears in all the medieval manuscripts. Kassel’s objection (1971, 124–25), that the clause seems to interrupt the sense of Aristotle’s argument by contradicting the distinction he has just drawn between spectators and judges, is reasonable. By using brackets, Kassel alerts the reader that he rejects the clause but does not go so far as to remove it entirely from the text. Brackets for dubious passages are a convention familiar to readers of Latin and Greek, but they clutter up translations and risk confusing readers unfamiliar with the convention. Freese/Striker uses them sparingly. Roberts/Barnes includes this clause about the speaker’s ability in brackets, with a note explaining that Kassel excised it, while Waterfield/Yunis omits it entirely. Freese/Striker (as had Freese) retains the clause without brackets (as do Kennedy, Reeve, and Bartlett), mentions Kassel’s opinion in a footnote, and points the reader to a passage in book 2 where Aristotle once again states that a spectator of an epideictic speech is a kind of judge (although the cross-reference should read 1391b16-17 rather than 1391a16-17). Since the Loebs do not allow for the kind of caution that brackets and textual apparatus provide in critical editions of Greek texts, Freese/Striker’s decision to prefer the reading of the manuscripts in cases such as this serves readers best. In all the places where Freese/Striker does print a different Greek text from Kassel, the change is acknowledged in a footnote.Besides the alterations based on Kassel’s text, Freese/Striker keeps closely to the translation in Freese, updating it to accord with modern English style: “that” instead of “which” more consistently in restrictive clauses, “on this account” instead of “wherefore,” and similar minor changes in wording. More consequential changes include more transparent renderings of the Greek. Among the most significant is this sentence from book 1 about the two different types of pisteis (1.2.2 1355b36):By broadening the scope of pisteis and eliminating the unavoidable connotation of real and fake in “inartificial” and “artificial,” Freese/Striker offers a much clearer sense of what Aristotle means. There is a trade-off. Rendering pisteis as “means of persuasion” obscures the fact that Aristotle seems deliberately to be appropriating the terminology of professional speechmakers for his own novel purposes. Pistis (the singular of pisteis) is a word used in judicial oratory for “proof” in contexts where “means of persuasion” would make little sense. Seeking to make the best of a tricky situation, Freese/Striker uses “means of persuasion” throughout the translation, except where pisteis unambiguously means “proofs.” Freese/Striker is not alone in favoring “means of persuasion.” Reeve uses it, and Roberts/Barnes and Bartlett offer “modes of persuasion.” Waterfield/Yunis stands out by keeping the time-tested “proofs.” Kennedy avoids the issue by printing pisteis without a translation. Another significant improvement over Freese is Freese/Striker’s rendering of ēthos and its cognates in most cases with the vocabulary of character rather than morality or ethics. Freese/Striker’s “considerations of character” (1.8.6 1366a13) and “adapt our speeches to character” (2.18.2 1391b28) are more accurate than Freese’s “ethical argument” and “make our speeches ethical,” as well as free of the moral judgment that Freese’s English imposes on the Greek. Finally, Freese/Striker’s use of “unfamiliar,” while perhaps not quite catching the nuance of the Greek xenos and xenikos in Aristotle’s discussion of style, avoids the negative connotations that Freese’s “foreign” often has in contemporary English.Freese features a twenty-one-page introduction that includes mini-biographies of rhetoricians before Aristotle, a comparison of the Rhetoric to the Gorgias and Phaedrus, an aside on the Rhetoric to Alexander, and accounts of the most important manuscript and of William of Moerbeke’s thirteenth-century translation into Latin. This remains useful, and some may miss it, but the information is all readily available elsewhere. The new introduction in Freese/Striker is more selective and more directly about the Rhetoric. In ten pages, it introduces the reader to Aristotle’s project, the contents of the Rhetoric, and ancient rhetoricians’ lack of interest in it after Aristotle’s death. A highlight, reflecting Striker’s expertise in Aristotle’s logic, is the concise explanation of how the theory of argument in the Rhetoric is an adaptation of the one in the Topics. There is also a new chapter index in the form of an outline that is easier to use than the paragraph-length summaries in the seventeen-page “Analysis” of the text in Freese. Freese/Striker retains from Freese the “Select Glossary of Technical and Other Terms.” This is not, nor is it meant to be, a comprehensive handlist of rhetorical concepts. As the name implies, it is a convenient place for readers of the Greek to look up technical terms or familiar words that Aristotle uses in unique ways. Most of the definitions are taken directly from Freese or lightly revised. Freese/Striker’s entries for dialektikē and sēmeion, however, are clear and concise introductions to these difficult topics, a marked improvement on Freese’s. Where Freese discusses dialektikē without specific references to how Aristotle uses it in other works, Freese/Striker summarizes the explanation in the Topics of how dialektikē is a technique of developing or refuting a thesis through questions and answers and then shows how rhetoric does more than dialectic by also seeking to persuade an audience. And where Freese’s explanation of sēmeion is abstract, Freese/Striker gives us a concrete definition (“a proposition stating a fact that points to a related other fact, so that the existence of the second fact may be inferred from the first”) followed by an example of how this works in practice (fever points to illness). The same general principle of retaining but updating governs Freese/Striker’s policy toward Freese’s rich explanatory footnotes. Many of these have been kept with no changes, some have been revised (often silently correcting oversights), and some new ones have been added. In the interests of brevity, some notes have also been excluded, and, as with the introduction, readers may miss these. Taken as a whole, however, the slightly more concise notes remain useful, especially for readers who will use Freese/Striker as a primary resource, rather than one of the more extensively annotated translations I mentioned earlier in the review.Freese/Striker ends with an index of proper names and a general index. These items too are taken from Freese, with deletions (for example, “hair (worn long in Sparta)” and “pancratiast”) and additions or corrections (for example, “licentiousness” for akolasia and “weakness of will” for akrasia rather than “incontinence” for both). With search engines, indexes are less important than they once were. This one demonstrates how helpful they can still be. The entry for “article, the, use of” refers us to 3.6.5, a section on how to use the definite article in Greek where the translation in Freese/Striker does not use the word “article.” A lexical search for “article” would turn up nothing in 3.6.5, and one for “the” would be next to useless.De Gruyter is selling Kassel’s edition of the Rhetoric for $430. It is not available as an electronic text online. Since many research do not include it in their the way that even most can it is through For the of of Freese/Striker Kassel’s text with Striker’s editorial At the same readers should that no edition, including Freese/Striker, is a version of Aristotle’s Rhetoric. serious scholarly work would be well by it, Kassel’s edition, and an of other translations and English and other their This is the case for all Loeb volumes, Freese/Striker it does Readers a and text accompanied by an lightly translation. As a first of for work on Aristotle in Greek, it should be on the real or of English-speaking of Greek rhetoric and, in the of James Loeb, of academic or in working through Aristotle’s ideas with an toward his own language.
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Abstract
It is common for those who live in democratic societies to talk about the importance of speaking to others. But what about the desirability of speaking to others? At first glance, the question appears false, since the answer seems obvious: Of course speaking to others is desirable! Engaging with others who disagree with us is part and parcel of the democratic way of life. And yet, we need not look too far to find the public sphere mired in intense polarization, divisiveness, and a general breakdown of civil discourse. In practice, we appear to set aside what we say we believe and proceed as though we know that dialogue is pointless.What should we make of this gap between, on the one hand, our accedence to the idea that speaking across difference is good and, on the other, our demonstrable lack of attunement to that good in practice?We differentiate two ways of conceiving the gap. One might understand the gap as between a belief in the importance of open dialogue and the willingness to engage in it. Here, the discrepancy between our commitment to the principle and acting on it is easily cleared up by pointing to things that make dialogue ineffective today. We could say that, while we do firmly believe in the principle of dialogue, reality makes it impossible. In this case, the retreat from dialogue is inevitable. We propose an alternative understanding of the gap as one between believing that dialogue is desirable and desiring dialogue. We make the case that while the first framework can excuse the evident tendency to avoid disagreement as a realistic, prudent, or practical choice, it also makes embracing pluralism indefensible. The second approach, we argue, has the potential not only to remind us that the desirability of dialogue is coextensive with the desirability of capacious thought and judgment, but to reattune us to pluralism as an ideal for realizing those desires.Increasingly, citizens, scholars, and civic institutions lament that it has become impossible to disagree with each other. This notion—that democratic dialogue has become an impossibility—comes in different forms. For some, the impossibility is due to contextual developments. We live in a new world in which the conditions that once made speaking to others potentially productive are gone. So, even if we make the effort to speak across difference, our deliberations in the current digital and transnational public sphere cannot consolidate public opinion as they used to. Such explanations, which attribute the impossibility to contextual developments, might be called externalist to distinguish them from ones that attribute the putative impossibility of open dialogue to inherent causes.From an internalist view, developments like the rise of social media, globalization, and the growing role of “big money” in politics have not exactly made the democratic process impossible; they have merely magnified the fact that it was always too flawed to be viable. If it once seemed that democracy—as a pluralist way of life, based on free and shared self-governance—was possible, now we can see more clearly that speaking to others is ineffective in consolidating, or ensuring the legitimacy of, public opinion. Similarly, if it once seemed that the challenge was how to make life in pluralism better, it has become clear that human beings, insofar as we are essentially tribalistic, may prefer not to have to negotiate between different values and worldviews.Whatever form it takes, the idea that democratic dialogue might have been good if it were not impossible—as an explanation of the gap between what we remain committed to in principle, on the one hand, and our readiness to act on it, on the other—has circumscribed our response to the crisis of democratic dialogue by making the importance of democratic dialogue effectively moot.Reflection about the democratic crisis has devolved into a deterministic problematization of free speech itself. In politics, free speech has become a partisan issue, and in academic scholarship, the validity of committing to the protection of free speech has become a matter to interrogate. For example, which views are acceptable to “platform” on college campuses? Does Justice Brandeis’s slogan that the “truth will out” or Mill’s idea of the “marketplace of ideas” have any actual empirical validity? Does free speech in the age of the internet make its abuse too rampant to justify its protection? And so on. However, this concern with the defensibility and parameters of free speech is confused about the stakes of the protection of free speech. It neglects the fact that the commitment to protect freedom of expression is based not on the principle that speech ought to be free, but rather on a commitment to pluralism that, in turn, demands that speech be protected. That is to say, the actual stakes of any argument in support of or against free speech go to the ideal of living with others with whom we are likely to disagree. Concern with the defensibility of free speech fails to recognize, in short, that it is the pluralism itself that needs to be defended.Accordingly, our aim is to shift the conversation about the dysfunction in public dialogue by framing the desirability of speaking to others as an aporia that can be ignored only on pain of rendering pluralism indefensible.To present the desirability of dialogue as a problematic seems odd, especially because the commonplace idea that talking across difference is important seems to already entail its desirability. And yet, if pressed to explain why anyone would want to talk to others, we find ourselves describing instrumental goods. Which is to say, we find ourselves listing things that talking to others is good for: be this cultivating civility and respect, refining our individual beliefs, or arriving at better solutions to collective problems. Indeed, it is easy to recognize the potential benefits, be they civic, social, epistemic, or moral. At that point, the distinction between believing that something is desirable and desiring it for itself becomes clear. In the first case, being in dialogue need not be a desirable prospect so long as the outcome of the process is desirable. In the second case, it is the prospect of dialogue itself that is desirable, notwithstanding its challenges. This distinction is important because the instrumental benefits of dialogue for stability, civility, and cooperation are recognizable in any kind of society or political system. Democratic societies, however, uphold pluralism as an ideal: Disagreement is not merely an instrument to resolve differences; living in difference is an opportunity to disagree. As the timing of this special section suggests, we live in a moment that calls on us to contend with the implication of this distinction for pluralism.The desirability of talking to others is a problematic that emerges specifically from a mismatch between a theory and its practice. Consider the monist-pluralist debate in Anglo-European literary theory from the 1960s up to the 1990s. The debate, which was framed as a contest between critical pluralists (represented by Wayne Booth) and monists (represented by E. D. Hirsch), opened up a discussion about the parameters within which interpretation would realize its aims and optimize its results, about how the aims are to be defined and what the ideal result might be. For Booth, the project of pluralism is one invested in “the public testing of values” through conversation, whereas for Hirsch validity in interpretation required imposing order on “the chaotic democracy of readings” (1979, 4–5). Of course, the debate was not limited to a quarrel between pluralists and monists; it expanded to include critics from numerous emerging “fields” that have since become institutional mainstays (like feminist studies, postcolonial studies, African American studies, queer studies, and comparative literature) who criticized it for various alleged ideological blind spots.What is noteworthy is that, in the exchanges between critics representing presumably irreconcilable views of how best to conduct the critical enterprise, everyone could count on others to be invested in contesting other views. When a monist like Hirsch insisted that critical inclusivity stands to compromise interpretive validity, Booth could, despite warning of monist exclusiveness as a form of “critical killing,” point to how the monist position gains clarity and force when it stands within a plurality of critical views (1979, 259). And Ellen Rooney, who criticized Booth for modeling his vision of interpretive pluralism on liberal paradigms of public reason as persuasion, wrote an entire book to persuade readers otherwise—a critique that was possible and necessary in a historical moment when a rationalist-liberal pluralism could be plausibly posited as hegemonic, whereas a public sphere paralyzed by irrationality and post-factualism calls for a foundationalist, or at least positive, theoretical intervention.Put differently, today a pluralist rhetorical theory like Booth’s would not be in a position to model itself after the openness of public discourse without first explaining why one would want to model critical discourse on a paradigm in dysfunction. Likewise, Rooney could not argue that the same ideological baggage attached to the “colloquial meaning of the term ‘pluralist’ shadows all our theories of interpretation” (1989, 17), not at a time when pluralism is no longer part of our political vernacular. She would have to find positive grounds on which to present an alternative vision of critical discourse. And Hirsch might not want to call for untethering the principles of persuasion in public discourse from the grounds of validity in scholarly criticism, not when translating the value of what literary critics do has become a paramount concern for literary studies as a discipline. In short, at the time of the monist-pluralist debate, the most exclusivist monist could afford to be so because it was possible to take fellow critics’ practical commitment to argue and disagree for granted. Booth, the avatar of critical pluralism, dedicated himself, in Critical Understanding: The Powers and Limits of Pluralism, to differentiating all the different varieties of monism and pluralism, delineating the advantages and liabilities of each of these critical “attitudes,” and to arguing the faultlessness of critical disagreements, as he did when he proposed Andrew Paul Ushenko’s thought experiment, which imagined “a fixed cone placed among observers who are not allowed to change their angle of vision” (1979, 31), as an apt analogy for “the challenge of pluralism,” all without having to consider what motivates critics to share their opinions. Meanwhile the past two decades have seen literary criticism and theory not just defending the value of interpretive knowledge (literary studies’ perennial institutional challenge) but calling into question the very point of producing interpretations (Lehman 2017).It takes a particular historical moment to push a question like the desirability of speaking to others to the forefront. Hannah Arendt raised the question in the middle of the twentieth century when she believed that the defense of pluralism was at risk, and her search led her to Immanuel Kant’s critical philosophy.When we invited our contributors to help us articulate the desirability of speaking to others as a problematic, we presented them the foregoing conceptual framework and offered, as orienting figures, Immanuel Kant, who articulates one of modernity’s most influential philosophical accounts of why disagreeing is good for people irrespective of the result, and Hannah Arendt, who critically revived Kant’s philosophical framework after the rise of fascism.In his Critique of the Power of Judgment (1790), Kant puts forward the maxim to “think in the position of everybody else” (1790/2000, 5:294). Appearing in the context of his aesthetic theory, the normative requirement to “reflect on [one’s] own judgment from a universal standpoint” is taken to be constitutive of the judgment of taste (5:295). In other words, to declare something to be beautiful presupposes “putting [one]self into the standpoint of others” (5:295). Moreover, our declaring something to be beautiful is to demand that you think so too (5:237). And yet the force of the aesthetic “ought” does not consist in the fact that you will come to agree with us. Rather, the demand makes clear that taste is an inherently social affair, and our judgments on such matters necessarily consider what our interlocutors would say when confronted with the objects that we might designate as beautiful.It is this capacity for perspective taking, exemplified in the aesthetic sphere, that Arendt famously gravitates toward as forming a basis for the political. “[T]he capacity to judge is a specifically political ability in exactly the sense denoted by Kant” precisely because it is the faculty of the mind by which we take into account the perspectives of others (Arendt 1968/2006, 221). In her well-known Kant Lectures (delivered in the Fall of 1970 at the New School for Social Research), Arendt draws out the implications of Kant’s claim that to “restrain our understanding by the understanding of others” is, in fact, a “subjectively necessary touchstone of the correctness of our judgments generally” (Kant 1798/2006, 7:219).Building on this idea, Arendt puts forward the related notions of “representative thinking” and “enlarged mentality,” which involve the ideas not only that it is good to think from the standpoint of others and take their thoughts into account, but that “thinking . . . depends on others to be possible at all” (1982, 40). Whatever her differences with Kant, Arendt is to be credited for highlighting the radical force of Kant’s “belie[f] that the very faculty of thinking depends on its public use,” because it was “not made ‘to isolate itself but to get into community with others’” (40). Kant further warns in his Anthropology (1798) about the dangers of “isolating ourselves with our own understanding and judging publicly with our private representations” (1798/2006, 7:219).Here, the value of dialogue, disagreement, or modes of engagement that involve “thinking from the standpoint of others” does not lie in making our lives with others who are not like-minded manageable, nor even in the prospect of improving our thoughts and opinions by sharpening them against others, but rather because our ability to think and make judgments is most capacious when we are in conversation with others, especially those who might differ. The essays collected in this special section reflect on today’s democratic crisis by returning to the work of Kant and Arendt or proposing alternative sources and frameworks of conceptualization. They approach the problematic we set out from different fields in the humanities and social sciences, including philosophy, political science, cultural studies, history, literature, and education, offering a range of historical and theoretical accounts of dialogue and disagreement enriched by interdisciplinarity. Together, they point about the of is, about what or how speech ought to be the question of the desirability of talking with others in the first That this question is is by no taken for granted. As would likely speaking with others may be but it is might to but something that only after have made up mind about after have an opinion about how things in the or about how the world should to others can if is to be by the other. Does it make in that case, to just to In of Democratic takes as her point of the of especially in the context of However, that the of speaking with others is not to but to For Arendt, speaking to others is not only important but for political is the of having a shared public world at In view, we have a world in common only to the that we it from different that for persuasion to our sense of a shared or common it also be world just to you but to In other words, it how the world appears to sense of what is by how it. from the prospect of persuasion the that might see things account, from persuasion as a rhetorical at to it as a kind of and to see the of judgment as a common world that people who have very different opinions to the with others is if we cannot agree on what objects or we are talking In his for in the of Hannah that a better, if not for democratic in a society could be in on and institutions in as opinion a set of that us in conversation with each other in the first of thinking has been used to a form of political in which we reflect on of common concern by the of as others as and alternative frameworks that how we of the of interlocutors within such In with to account of and understanding of and others as that are by a particular of speaking with each other. In with a long to which we understand each other best by with each from our own us the to see how that understanding people a of that is and or between us of this way of speaking with each other because of the free yet of the human which makes an model of this and the the of how we of the other from perspective we are to For example, do we take up the standpoint of an other, the should we to engage with particular others? For what matters is that we others in their rather their This across the more distinction between and In other words, what is is not the other or but we them in all of their that the of perspective depends on how we the our willingness to them in their and the of interlocutors to In the in draws on the work of Arendt, as as her with to argue that thinking has a particular in In such it may not be possible for people to take views into account in how they judge political as Arendt because to the of who people take to be. But what thinking can do in such is others into as of This through understanding why are for and, in so that others from a different from the that political can be by the or of the other Such can support the to include those others in democratic the to those with whom we Hannah Arendt on and draws to claim that free speech is only when others to what have to this is that speech is not just a but a that makes engagement with others desirable and However, free speech it to a the conditions which speech may become in the first on of the term at once to as as conditions which a lack of what Arendt calls the of the social of a the of in politics, and a social from and the idea that our speech be not as exchanges but as within social and institutional conditions that dialogue. As their the with judgment conditions our normative with the and of democratic and differentiate between and to speak to others. be we should not want to to persuade on a that two of can come into when we engage with others who different views. the one hand, for us to present them with of our own the other hand, for practical us to our so as not to demand too of their and In how we speak with others, we them as interlocutors who our practical as as our for their It to to to the of the debate on the retreat from dialogue in Anglo-European arguing that the solutions they to the dysfunction of public discourse are The is in of an to the of disagreement, or a to the to change their dialogue possible once potential interlocutors to get through conversation or them to good to engage if persuasion is taken out of solutions she because the is not one of but one of to to others with whom we disagree. will not be to talk to others since they can or because they do not being want to talk across differences they be to the of for returning to the literary of the public sphere, about and to political and cultural first made the of Together, and us to think about what motivates and the to speak across it might be reason that us to out dialogue, our willingness to remain in it may on our ability to and aesthetic is that democracy is not so a reality as an ideal to to. This special section is presented with the idea that this may societies that are committed to pluralism as a way of life to the conversation about the to across
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Synthetic Genres: Expert Genres, Non-Specialist Audiences, and Misinformation in the Artificial Intelligence Age ↗
Abstract
Drawing on rhetorical genre studies, we explore research article abstracts created by generative artificial intelligence (AI). These synthetic genres—genre-ing activities shaped by the recursive nature of language learning models in AI-driven text generation—are of interest as they could influence informational quality, leading to various forms of disordered information such as misinformation. We conduct a two-part study generating abstracts about (a) genre scholarship and (b) polarized topics subject to misinformation. We conclude with considerations about this speculative domain of AI text generation and dis/misinformation spread and how genre approaches may be instructive in its identification.
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Snapshots from Before a Revolution: A Talking Picture Book About AI in the Hendrix College Writing Center ↗
Abstract
Innovation and technological adoption are continuous processes, which makes them difficult to periodize. At the same time, acquiring new tools and literacies inspires in the adopters a reflection, however brief, on their preparedness for the acquisition. Adopters may face the new technologies with confidence, excitement, curiosity, trepidation, or all the above. The emotions often result from a sense of how equipped adopters feel to receive the innovation. Yet the speed of innovation, and the social and professional need to keep up, might obstruct self-analysis that would ideally help define and sharpen the relevant skills and knowledge. This talking picture book documents how the Hendrix College Writing Center staff reflects collectively on the transition that the arrival of generative artificial intelligence has ignited. As of the Summer of 2024, our writing center has not yet implemented solid AI-related policies and procedures, working instead on research. By responding to four questions about encounters with AI with a still image and an accompanying oral, recorded narration, four student consultants and the center’s director make material memories about the current moment, which the rapid technological development has rendered elusive and even distant. The idea is to create a nostalgia for the present to intensify our recollections of the experiences and abilities that would enable us to interact and grow with AI when it becomes part of our regular operations. Keywords : technological adoption, the speed of technological change, assistive technologies, reflection, still photograph and the imaginary, voice recording and the real, preparedness This work—a collection of still images and voice recordings—examines a part of the process by which a writing center adopts a new technology—a reflection on the staff’s readiness. The Hendrix College Writing Center serves a small, liberal arts, private institution with around 1200 undergraduate students. With that in mind, we are designing procedures (for individual appointments, workshops, course collaborations, and so on) to tackle the AI-related needs of students and faculty. We have not formally implemented any of those procedures under the belief that we still need to learn more. Whether we will know when we have reached a critical mass of knowledge for the implementation to happen remains an open question (although we are certain the learning process will not stop). What we do know is how much self-reflection the recent prominence of text-generating AI has ignited in our center. Contemplation must eventually give way to actionable conclusions for the current moment, even if they might come with an expiration date. That fact does not mean we can’t extend the contemplation a bit longer for the purposes of investigating our Center and our campus at what will certainly be an inflection point. This piece attempts to stage two artificialities to give us more room to think and match the condition of its subject. The first artificiality concerns something that technological development never deliberately affords most citizens: a pause to consider who citizens are (a sense of their place in their lives and in their communities), and how ready they feel, before adopting a new technology. Everett M. Rogers’s (1962) technology adoption life cycle indicates that citizens incorporate technical advancements at different times, classifying them into five groups: “innovators,” “early adopters,” “early majority,” “late majority,” and “laggards” (p. 161). Given the particularity of the experiences and circumstances around every citizen, Rogers warns that models to track the timeline of technology diffusion across populations are “conceptual,” a useful tool to understand the impact of a continuous phenomenon and to identify trends. Something that becomes clear from following the spread of innovations is that innovators rarely spend time speaking to consumers about the effects and implications of their work before that work is widely available. Educational, legal, and governmental institutions struggle to anticipate technologically driven change. Instead, they react to every development. The lag happens because, for Preeta Bansal (quoted in Wadhwa, 2014), codified behaviors require social consensus, while technological innovation does not. The speed of the “technological vitalism” (p. 45) of which Paul Virilio (1986) speaks runs right past the much more difficult optimization of agreement. Our project is similar to Rogers’s in that it also exists on a conceptual plane: it conceives of a reflective stoppage in technological adoption as a situated, almost nostalgically defined period. This talking picture book imagines what it would be like to expand the reflection before a community (in this case, the writing center) creates protocols to mark the perhaps irreversible presence of artificial intelligence in their practice. Like Rogers’s device, making visual and aural mementos of the current moment means to contain, however abstractly, an ungraspable and ongoing process. Yet we differ from Rogers in one respect: “Each adopter of an innovation in a social system could be described, but this would be a tedious task” (p. 159). As believers in the counterhistorical value of the anecdote, however, we propose describing this small group of adopters in some detail, so that a fuller picture of AI’s spread comes into view—one harder to categorize in one of the five groups above. We distinguish between that pause and the preliminary groundwork for institutional change because, so far, the preparation we have undertaken has relied on current, forward-looking research. The past, the a priori of our technological and disciplinary knowledge, always informs the envisioning of our future. Still, our center has not defined that past in concrete terms. We have not named what we possess that would let us inhabit a practice alongside AI. Defining our past would, in turn, clarify our present, a perpetually in-flux moment that never stands still long enough to comprehensively assimilate it. An analog detailing of the conditions that shape the adoption of new tools at the writing center appears in research on the selection of assistive technologies for writers. Nankee et al. (2009), for example, break down the factors involved in writing: visual perception, neuromuscular abilities, motor skills, cognitive skills, and social-emotional behaviors (p. 4). While the authors composed this list to select assistive technologies for students with disabilities, reading the factors makes it clear that anyone who intends to write or even assist in writing needs to consider them. The same can be said of the writing process itself. In a discussion about assistive technologies in writing centers, DePaul University blogger Maggie C (2015) cites a study by Raskind and Higgins (2014) that shows text-to-speech software enhanced proofreading for students with learning disabilities. In their analysis, Maggie C observes that the issues “that all writers struggle with (proofreading, catching errors, etc.) [aren’t] unique because the people in this study had learning disabilities” (para. 3). Indeed, this kind of capabilities analysis can apply to the writing center staffers as well. Even if right now we do not treat AI as an assistive technology, framing its adoption in terms of what prepares and allows us to incorporate it reveals areas of interest to influence our eventual policies. So we propose taking stock not just of our capacities but of our collective mood before letting AI take residence in our writing center. The piece represents how we have identified the signals of change, or how we have developed a notion, however tenuous, that a (perhaps paradigmatic) shift is coming. We are conscious that the past and present we will try to articulate are largely fictional—the second artificiality this work hopes to render. Artificial intelligence, and its applications to writing, have been with us for some time now. While students, faculty and staff at Hendrix College work, together and apart, to respond to its challenges and fulfill its opportunities, AI has made its way into our practice. To some extent or another, often inadvertently, we have adopted AI, further complicating our identification of a pre-AI moment. That fiction, however, remains useful because it will allow us to recognize (and perhaps even invent) qualities upon which we may rely to work with AI. Generative speculation represents a significant part of the exercise, as we list skills that both intuitively and counterintuitively empower us to face AI. It will also give us a reference point, a purposefully constructed memory of a period that we might need to revisit moving forward. It will provide a starting place for an approach to understanding the transition. Call it a preemptive act of writing center archaeology. We are building evidence for future excavations. To create a reflective pause, generate a fictional past, and capture a mood during transition, we turn to a multimodal approach combining photographs with voice narration. The process began with four questions: The authors shared still photos that reminded them of their encounters with AI. Then, they recorded spoken descriptions of the photos, explaining their relevance to the questions and the memories they elicit. At times, the question prompted only the recorded reflection. In those cases, the door to our old writing center supplies the background image. The result is organized by the questions but also allows the audience to view and hear it in any order as if browsing through a family album. The choices of modalities follow the ideas of theorists Vilém Flusser and Friedrich Kittler. For Flusser (2004), photography “ has interrupted the stream of history. Photographs are dams placed in the way of the stream of history, jamming historical happenings” (p. 128). It’s this “jamming” that makes still images an appropriate medium for this project, which temporarily and imaginatively arrests time to acquire an advantageous perspective on our history. On a personal level, we might be familiar with the connection between still images and remembrance. The essay is, in part, a picture book of our days before adding AI to our mission statement. The photographs literalize the piece’s title. As for the voice recordings, we recall how Kittler (1999), in his psychoanalytic analysis of media, associated the gramophone and its capacity to mechanically store and reproduce sounds with the Lacanian Real, or the part of the world that exists beyond human signification (p. 37). For Kittler, when we record someone’s voice, we capture words, but also the uninflected, unintentional, unstructured noises that reveal something true about the speaker. Our tone, tics, and silences (those sounds free of signifiers) express the authenticity of our responses to AI and our ideas of how it will alter our writing assistance. Kittler, incidentally, would have something else to say about photography to elaborate on Flusser’s thoughts. As a mechanically constructed image of the world, the photograph belongs to the Imaginary—it creates a double of the world onto which viewers can project their ideals. In short, the affordances of still photographs and voice recordings allow us to weave our imagined past and pair it with the real hopes, mysteries, and anxieties involved in our incorporation of AI. Our goal is to evoke our world before that revolution. Before moving on to the picture book, here are a few words of the Hendrix College Writing Center staff who participated in this project: In the writing center, I begin my sessions away from the page. I start a conversation sparked by questions like What do you want to say? What’s blocking you from that right now? What gets you fired up about this piece? I sprinkle in camaraderie and a touch of humor: Oh yeah that class is ridiculously hard or yeah one time someone came in here twenty minutes before their paper was due! The specifics vary, but the point is to create a space at the intersection of talking, thinking, and human connection. That’s where writing begins. It doesn’t spring magically into existence out of the end of a pen. I’m critical of that sort of “natural” approach to human writing. The idea that writing should “flow.” There’s nothing natural about the act of writing. It’s agonizing. It’s counterintuitive. So, I tend to start with conversation. I ask the writers who visit me to say what they’re trying to communicate. I let them think aloud until something greater than the separate pieces of our conversation emerges. Only then do we shape those thoughts into written form. I suppose I should mention my skepticism about AI. I’m not convinced AI can or will allow something greater to emerge. I’m reminded of Verlyn Klinkenborg’s (2012) description of cliché as “the debris of someone else’s thinking” (p. 45). Might that be an apt description of AI as well? To me, a writing center’s strength lies in its ability to create human connections. Before implementing AI in the writing center, we should ask ourselves how it supports that strength. My general approach to writing assistance is to analyze works for structural issues (how do ideas flow, satisfactory resolutions to concepts set up earlier, etc.) first and foremost and to center any aid around my findings. To me, AI has the downside of cheapening this process by reducing the structure of an essay into a template of what it could be, reducing the potential impact a work could hold. In addition, AI isn’t very good at following along with these threads of ideas when fed a paper, so it doesn’t do me much good to ask ChatGPT or so such about a paper I’m meant to look over. I approach my duties as a writing consultant as if I am helping a friend with their homework without doing it for them. I see myself as the bridge that connects their contemplation of the assignment to their final project. This approach consists of talking to me as if I am a friend, where I listen without judgment. They simply describe what they think the rubric means or, if they’ve already begun writing, what thought they are struggling to put on paper. From there, we work to make the thought clearer and the assignment criteria more reachable. I have seen firsthand how AI is a tool that can make the rubric digestible. It is a tool that can also help with spelling and grammar. This can be helpful because patrons are then able to enter the appointment already understanding the assignment, thus having questions and drafts ready. At the same time, however, AI can interfere as it makes it easier for someone to lapse in their work ethic, comprehension, creativity, and originality. When those lines are crossed, so is academic integrity. During my time as a writing consultant, I was a student majoring in psychology and minoring in biology. I think that my background in science afforded me a unique approach to writing assistance and writing in general, which contributes to my reservations about using AI in spaces of writing assistance. AI, by nature, does not allow that uniqueness or human variability, which can sometimes make all the difference in writing and helping others to write. In my experience, there are times in which the person-to-person conversations and connections create a soundboard that facilitates breakthroughs in a peer’s writing far more than any technical edits. Maybe it is arrogant, but even as AI continues to develop and earn its place as a supplement to writing assistance, I do not think it will ever replicate the peer-to-peer experience. As long as we respect AI’s limitations and honor the value of traditional writing assistance, I believe the two can work together to empower individuals in their writing journeys. If I invoke some clichés about mixed emotions at the arrival of generative AI, it is because they feel true. They also feel appropriate because I believe writing and writing assistance are about mixed emotions. I believe that, to find ways to express thoughts, writers and their readers need to embrace being a bit unsettled. I try to cultivate comfort with uncertainty as a necessary mindset for successful, truly exploratory writing. After advocating for such a double consciousness for years, I feel generative AI is the biggest challenge so far in practicing what I preach. Looking at the pictures we put together for this piece, I find great serenity— a reminder of how we reacted when we first realized how quickly a full-fledged essay could appear on an app’s screen.
March 2025
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Same ol’ situation (S.O.S.)? Using traditional rhetorical methods to examine contemporary artifacts ↗
Abstract
Traditional models of rhetoric, based on classical and neo-classical texts, have fallen out of favor with some rhetorical scholars. This paper aims to demonstrate that, despite any potential criticisms, they remain useful for the critical examination of contemporary rhetorical artifacts, especially when it comes to the training of students. Herein, I show how Lloyd Bitzer’s “The Rhetorical Situation” (1968) can be applied to a pro-tobacco advertisement/multi-media campaign that appeared in print, video, and other formats in 2021. Said application demonstrates that there is still room in our expanding conception(s) of rhetoric(s) for older models to critique newer forms/types of rhetoric in useful ways. These models and their ease of use can be utilized in introductory, intermediate, and advanced classes on rhetorical theory and/or criticism at the university level. A traditional model need not be a curio relegated to the past. In the hands of an instructor mindful of rhetoric’s history, it can garner appreciation and be embraced by a new generation of emergent scholars.
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Abstract
Tracing the journal’s history from its beginning in 2001 to its present transformation, this essay explores how POROI has shaped and been shaped by broader disciplinary, institutional, and technological shifts. Highlighting key contributions to rhetorical inquiry—spanning science, technology, medicine, and beyond—the issue revisits influential articles that have defined POROI’s mission while inviting scholars to reimagine its future. As POROI embraces new ways of knowing and responds to contemporary challenges, it seeks to foster an inclusive, interdisciplinary space for examining the rhetoric of knowledge production in the 21st century.
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Abstract
This essay investigates the contemporary association between attention-deficit hyperactivity disorder (ADHD) and delinquent behavior. Long before its diagnostic appearance as ADD in the DSM III (1980), youth behavior associated with hyperactivity and impulsivity was rhetorically situated within an ecology of delinquency science which yoked these behaviors to criminality. Because rhetorics of criminality are profoundly racialized in the U.S., a close study of ADHD and delinquency must contend with the ways racial discourses have determined conceptualizations of juvenile behavior, particularly in educational contexts. Through an analysis of two rhetorical case studies, I demonstrate how hyperactivity and restlessness were initially associated with delinquency by proponents of the mental hygiene movement in the 1920s. The same behaviors were later imbued with sinister and antisocial meanings by a white public responding to school desegregation in the late 1960s and early 1970s. Seen from this perspective, the contemporary rhetoric of ADHD can be understood as a type of delinquency rhetoric from its inception.
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Abstract
Abstract Bolivia captured international headlines (and a bit of notoriety) in 2014 when it became the first country in the world to relegalize child labor for ten-year-olds. Originally, the legislature was going to raise the minimum age for child labor from fourteen to sixteen to align with the International Labour Organization's recommendations, but as the Parliament deliberated, they encountered seemingly unlikely opposition, child workers themselves. Child workers led what the New York Timeslabeled the “first ever demonstration by child laborers in Bolivia,” and their advocacy shifted Parliament's trajectory and secured legislative change. This article examines their activism, paying attention to children's voices that are frequently ignored. By examining discourse from the Bolivian Union of Child and Adolescent Workers, local Bolivian news outlets, and international media coverage, I argue that Bolivian child workers privileged their rhetorical agency by redefining childhood, a construct that traditionally denies their voice. They accomplished the redefinition by using dissociation to carve out space for nuance and to combat the incompatibilities mapped onto their position as child speakers. Through their strategy, the child workers recast an Andean childhood in relationship to a Western childhood around the notions of practical needs, work, protection, and education. Their dissociations moved childhood from a temporal frame tied to an individual's age into a cultural frame rooted in place, relationships, and community.
February 2025
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Abstract
This essay introduces a circulation analysis assignment, blending together insights from multimodal composition, remix/assemblage pedagogy, and circulation studies to encourage writing transfer. The assignment asks students to document the origins and evolution of a cultural meme (as coined by evolutionary biologist Richard Dawkins) as it is adapted for different rhetorical situations, modeled for students in the titular documentary film Feels Good Man. By completing this analysis, presenting it in multimodal contexts, and reflecting upon how they adapted that presentation for their audience, students begin to develop the metacognitive, cross-contextual thinking necessary for successful writing transfer.
January 2025
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Birthing Genre: Conventions of Rhetorical Situation and Accessibility of Information in Midwifery Manuals ↗
Abstract
We ask, “What genre conventions are shared in 18th- and 21st-century midwifery manuals?” The article responds to this question by situating manuals as cultural arbiters and defining genre in a cultural context. The article identifies parallels between 18th-century and 21st-century midwifery manuals that focus on the rhetorical situation (via front matter, including title pages and prefaces) and accessibility of information (via design, definitions, and step-by-step procedures). Midwifery practices have changed drastically in the modern era, but the underlying goals—safety and health for the birthing person and child—remain constant. Increased publication of manuals dedicated to midwifery in the 18th century suggests a heightened focus on practices leading to successful outcomes in childbirth that highlight the value of examining manuals as a genre reflecting humanistic elements in technical documents. We argue that midwifery manuals emphasize underlying ideologies in the production and reproduction of socio-cultural consciousness still present today.
2025
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“How I Speak Doesn’t Really Matter, What I Speak About Does”: BIPOC Tutor Voices on Linguistic Justice in the Writing Center ↗
Abstract
Scholars in the field of writing center studies have previously, and continue to, criticize writing centers for upholding unjust systems, arguing for more practical, equitable, and inclusive anti-racist pedagogies–namely through means of linguistic justice. Within this is a call for more attention to the practices of Black, Indigenous, and People of Color (BIPOC) tutors and to Minority Serving Institutions (MSIs). In this small, IRB-approved project, we interviewed three BIPOC tutors employed at an MSI and Hispanic Serving Institution (HSI), exploring how these tutors conceptualize linguistic justice and how they practice it within their work at their university writing center. By listening to the experiences of these three tutors, we gained insight into the nuanced and complex ways in which their lived experiences and histories influence how they conceptualize linguistic justice, both for themselves and in their work in the writing center. Our research revealed how the multiplicity, complexity, and nuance of identity—specifically self-identification and belonging, the use of multilingualism and code-switching, and the defining of one’s authentic voice—affect how a tutor understands and performs linguistic justice. We hope that sharing these tutors’ voices will highlight a need to recognize the intersections and multiplicity of language, discourse, and identity that shapes tutors’ experiences with linguistic justice work as well as acknowledge the labor they perform when engaging in that work in the writing center.
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Abstract
Writing center consultant training must account for the multiple media and modes students use as they compose on new digital platforms. While most consultants come to writing center work already confident in traditional literacies, to advise on multimodal projects, they also need to understand how elements such as visual design, navigability, and accessibility play into the rhetorical situation. Starting in 2021, our writing center assigned an ePortfolio-focused professional development curriculum to our consultants, culminating with their creation of websites that integrated and showcased their knowledge, skills, and abilities. The authors studied the consultants’ responses over the first two years of implementation, collecting data from surveys, session observations, and interviews, which we analyzed through inductive and deductive coding. Our results indicate that consultants advanced their understanding of multimodality through their participation in the ePortfolio curriculum and applied their learning in consultations not only about ePortfolios, but also about other visually rich media and application materials. Other writing centers may consider incorporating ePortfolios into their tutor development programs.
December 2024
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Abstract
This paper uses a corpus rhetoric approach to analyze persuasive strategies in competitive debates. The examined strategies are based on inference markers and selected types of systemic means of persuasion. The study is two-fold: the first part is the quantitative and qualitative analyses that characterize competitive debates compared to other persuasive discourses. The second part, the case study, shows the use of particular persuasive strategies related to inference markers and systemic means of persuasion in a specific rhetorical situation. As the quantitative analysis revealed, regardless of the debaters’ experience level, competitive debates are highly saturated with analyzed persuasive strategies. The case study depicts the dynamics of the selected debate; moreover, it illustrates the methodological value of linking macro and micro perspectives in the study of competitive debates as a rhetorical genre and educational activity.
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Abstract
The Force of Truth is the author’s own significantly revised and expanded translation of La Force du vrai, which was published in French in 2017. The French text bears the subtitle, De Foucault à Austin (from Foucault to Austin), reflecting the book’s engagement with performative speech act theory. The American subtitle—Critique, Genealogy, and Truth-Telling in Michel Foucault—gestures instead to new material, including most substantively a final summative chapter, “Critique and Possibilizing Genealogy” (chap. 5), as well as a brief conclusion, “Rethinking Critique.” It is worth emphasizing that six years had elapsed from the publication of La Force du vrai to The Force of Truth. I would note as well that the French text appeared in the early days of Donald Trump’s first presidency in the United States. Since this time, we have witnessed a staggering relativization of truth, including post-truth, “alternative” facts regarding pandemic policy, insurrection and repeated claims of electoral fraud, judicial manipulation in the Supreme Court, and Truth Social. Globally, we have also witnessed the rise to power of right-wing populists in other nominally liberal democracies. Lorenzini’s English translation has been framed with these urgent social and political exigencies in mind. And, with these stakes as its subtext, the book advances “a new reading of Foucault’s project of a history of truth”—most saliently as a genealogy of our own “contemporary regimes of truth,” from which Lorenzini seeks to derive “an ethics and politics of truth-telling” (9).Lorenzini is a meticulous reader of Foucault, and the ease with which he navigates and marshals Foucault’s enormous corpus is humbling. He resists the widespread reductionist—or indeed, reactionary—“(mis)reading” of Foucault on the history of “truth.” This (mis)reading tends, in broad strokes, to paint Foucault as a postmodern relativist who is hostile to objective facts and whose ideas have come to inform the contemporary phenomenon of post-truth. In the opening pages, Lorenzini offers a short list of prominent political theorists and philosophers who have, variously, criticized Foucault in this vein: Nancy Fraser, Jürgen Habermas, Charles Taylor, Hilary Putnam, Daniel Dennett, and Jacques Bouveresse. These critics base their interpretations on early works in Foucault’s oeuvre, falsely claiming that Foucault more or less believed that truth is an illusion. Foucault never made such a claim, as Lorenzini makes clear: “What is an illusion, in Foucault’s view, is rather ‘the Truth’ understood in a Platonic fashion as a timeless and suprahistorical Idea” (3). As a historical—and, as I suggest below, guardedly rhetorical—corrective, The Force of Truth focuses on Foucault’s “later lectures and writings,” which “significantly developed, clarified, and in part transformed his way of conceiving of a history of truth” (3). And Lorenzini is one of the few scholars to appreciate Foucault’s “dialogue with early analytic philosophy of language, and in particular with ordinary language philosophers” (8), including Ludwig Wittgenstein and J. L. Austin (see also 46–49, 63–64; Foucault 2023). He convincingly demonstrates, moreover, that Foucault’s “turn” to ethics in the 1980s is a coherent development true to his earlier interest in politics and power/knowledge, and that these are joined across his oeuvre in his abiding critical methodological commitment to archaeology and genealogy.There is plenty here to engage rhetorical scholars, even if rhetoricians are not quite guilty of the reductionist (mis)readings of Foucault that Lorenzini criticizes in these pages. Following Foucault’s The Order of Things (1970), many of us will understand “the Truth” as a rhetorical accomplishment at the intersecting axes of labor, life, and language. Moreover, rhetoricians are sensitive to the discursive conditions under which something might appear to be true and can take on a truth-function in a particular historical and rhetorical situation (or “game of truth,” as Foucault would say). After all, a history of truth and truth-telling implies far more than logical or epistemological conceptions of truth, although we might argue what this looks like or how it might be mobilized in a “defense” of Foucault’s ethico-political relevance today. But this is not to say that Lorenzini’s opening gambit should be lost on rhetorical scholars. Indeed, we should be mindful of the philosophical and political traditions that are invested in a misreading of Foucault, and why. These include some philosophers in the Anglo-American (or “analytic”) camp, as well as political theorists (or “scientists”) committed to an unreconstructed notion of liberal-humanist subjectivity, which is of course critiqued by Foucault and other poststructuralist thinkers. Rhetoricians might also be familiar with the homophobic ad hominems directed at Foucault and his work (a perennial pastime, it would seem), and more recently the (to my mind) outlandish accusations that Foucault was a closet neoliberal, or somehow even responsible for neoliberalism itself (you can easily Google this; I refuse to add citations to these authors’ indexes). Most of all, perhaps, rhetoricians will be concerned with the history of our present, and the fate of truth and truth-telling in recent years, given the troubling rise of political populism, white nationalism, violent rhetorics, neofascism, and demagoguery. The book also has clear rhetorical implications for what Foucault called “ontologies of veridiction” (2010, 309–10), even as Lorenzini remains somewhat skeptical of rhetoric and studiously avoids the term “ontology” (see Lorenzini and Tazzioli 2020)—but more on this below.In his early work, Foucault had concerned himself with the subject’s relation to particular “games of truth”: “truth games that take the form of a science or refer to a scientific model,” on the one hand, and truth games that one finds “in institutions or practices of control” (1996, 432), on the other. Across the nineteenth century, for example, medicalization, psychiatrization, and criminalization represent sociodiscursive practices that were effectively coercive and “disciplinary” in their truth-functions. In Foucault’s later work, however, we note a decisive shift away from coercion and toward the practice of a subject’s self-formation, “an exercise of the self on the self, by which one attempts to develop and transform oneself, and to attain a certain mode of being” (433). Self-formation is an ascetic practice (askesis) in which the emphasis is no longer on what one does, one’s behaviors, but on who one is, which today is fashioned (most problematically) as the “truth” of one’s identity. This later work of Foucault’s has proven remarkably prescient, anticipating today’s identity politics and cancel culture, our obsession with the inner truth—presumably irrefutable—of personal feelings and experiences, the basis of what Lauren Berlant once called “feeling politics” (1999). The apparent “truth” of who one is belongs, as Foucault might say, to the “confessional sciences,” a secular form of “salvation.” And so, it might be said that ours is a moment of free speech on steroids, yet stripped to its barest form, where I am free to “speak my truth,” and you yours, passionately foreclosing in advance any serious critique of what this might mean for a politics or ethics of truth, let alone an ontology of veridiction.Lorenzini identifies in Foucault three principal regimes of truth: the scientific, the confessional, and the critical. The first two are among “the most pervasive contemporary regimes of truth” (103), whereas the latter has been neglected, Lorenzini contends, and emerges from Foucault’s analysis of ancient parrhesia. As Foucault writes, “In analyzing . . . parrhēsia, I would like also to outline the genealogy of what we could call the critical attitude in our society” (2019, 63). This “critical attitude,” intimate with parrhesiastic practice, is what Lorenzini characterizes as the “possibilizing” dimension of Foucauldian genealogy, namely, the productive, world-making capacities of critique to disrupt reigning regimes of truth. In Lorenzini’s words, to write a history of truth entails “tracing a genealogy of these regimes of truth in order to open up the conceptual and political space that allows us to ask after their effects and value” (6). And, of course, the value of any truth, its effective force, is not “unconditional”; it is historically contingent, and “can never be explained solely on the basis of its reference to or correspondence with reality” (6). Rhetorically, truth is always tied to truth-telling, to veridiction (even when this is nonverbal). It matters who “can and actually does” speak or act, “in what circumstances, and at what cost” (7). For Lorenzini, then, the critical thrust of genealogy will be the counter-conduct it “possibilizes” in and as veridical speech/acts: “Even though genealogy does not legislate the specific content of these counter-conducts, it does define their form, since each aims to criticize and destabilize a given power/knowledge apparatus, a given regime of truth” (105; his emphases). Rhetoricians will be quick to pick up on Lorenzini’s italicized distinction between “content” and “form,” and may understand by “form” something akin to what we might call rhetoricity. For Christian Lundberg, rhetoricity is defined as “the functions of discourse that operate without, and in advance of, any given context”—in other words, “a kind of negative constraint, hindering the presumption that any definition of rhetoric can capture the functions of discourse without remainder” (2013, 250). Critique is possible because regimes of truth are not closed systems of power/knowledge. It is possible to prise them open productively and put them to work politically and ethically.The political and ethical dimensions of truth-telling become clear, Lorenzini argues, when Foucault’s exploration of ancient parrhesia is theorized through Austin’s understanding of speech acts, and in particular, the perlocution. Herein lies one of the book’s significant original contributions to Foucault scholarship, rhetoric, and philosophy. The book asks, “Under what conditions is ‘telling the truth’ an effective critical activity?” (9). The short answer is: none at all, if by “truth” we mean “facts,” such as statistics. Indeed, facts may be veridical, and they may be truths that correspond with reality, but they do not necessarily carry what Lorenzini calls the “force of truth.” In rhetorical parlance, and borrowing from Austin, we might say that the truth-telling of facts is a constative utterance, rather than performative speech—a descriptive claim, rather than a normative one. And as we know only too well, saying something all too often does nothing; an “is” is a far cry from an “ought.” Taking the ongoing European migrant crisis as a brief example (see also Lorenzini and Tazzioli 2020), Lorenzini points out that we can and must repeat the facts—e.g., the reported number of dead and missing migrants in the Mediterranean Sea—but he notes that this alone has done little to stem the tide of xenophobia and racism or to “disrupt” European Union policy. “Unfortunately, truth and facts alone are not enough to sustain an effective critical practice—and they are not enough because they have no force in and of themselves” (10; his emphases). A critical and generative practice requires the force of truth, Lorenzini argues, and truth’s force—the force of Foucauldian parrhesia—carries truth as one of its perlocutionary effects. It is that force by which we not only “accept certain truth claims, but . . . submit to them and give them the power to govern our conduct” (120; his emphases).While Foucault rarely engaged directly with Austin’s work (the few published instances are carefully cited, e.g., Foucault 2023), for Lorenzini the perlocution is a useful tool to understand the rhetorical force of parrhesia.1 Most readers will be familiar with Austin through performative illocutions, which are summed up by the formula “in saying x I do y.” One of Austin’s simple examples is “I bet you sixpence”: in the act of saying this phrase I’ve done (performed) what I’ve said and said what I’ve done, namely, with my illocution I’ve engaged you in a wager. But, according to Austin, perlocutions are performative in a different manner. Perlocutionary speech, true to its prefix per-, is summed up as “by saying x I do y.” Austin writes, “Saying something will often, or even normally, produce certain consequential effects upon the feelings, thoughts, or actions of the or of the or of other and it may be done with the or of the perlocution we are in the of possible and effects. And the rhetorical on the power of by may produce effects that are not necessarily or The force of the perlocution from and it is a It is the to say something that or the and that speech and its effects. the examples of and as two of perlocutionary Austin’s with of Austin, Lorenzini that the perlocution the power to transform the disrupt power and the ethical and he characterizes the parrhesiastic as a critical perlocutionary speech act that and to be clear, we should not to a rhetorical Lorenzini, Austin and some of Foucault’s to rhetoric as the to And if we the of liberal perlocutionary effects and will refer us to the rather than to the rhetorical For rhetorical scholars, of course, speech or or necessarily in But even for a we a reading of Foucault in which is to the to to understand parrhesia we must be defined as an the of (2010, Indeed, Foucault that is no form of rhetoric specific to In parrhesia is necessarily a of These are carefully that parrhesiastic are closed they are not or or to be to particular in the rhetorical For many of this to a philosophical It a rhetoric without a discourse without Moreover, it would the of language like the can be in its would that rhetorical is concerned with the and dimensions of It is not always with truth, as is or on the and it is to and in that often and or the And I take is the kind of rhetorical and that Lorenzini seeks in the critical of counter-conduct that he A rhetorical would to advance his indeed, I would add that for Foucault philosophy is not the to is also a “game of and rhetoric, Foucault are or two of . . . two of of discourse which to the truth and which to the truth in the form of in the of (2010, Indeed, Foucault that “a discourse which claims to the truth should not be by it a history of which would us to or not it the truth” is for a genealogy of philosophical or rhetorical is an or of the discourse of truth” offers a of Foucault’s understanding of rhetoric and philosophy in relation to parrhesia. He notes that Foucault all of the perlocutionary to Foucault’s of where Foucault that does not any between the and what is rather rhetoric is as a relation of power and And by a and between the and what he that the at for it that their their And, if I have understood Lorenzini this may also a between and through the It is a relation of and of but not the may be by the not only by what is but also by of the where the is in with what is where speech and are of some form is for the of the that is to the principal Lorenzini advances in and the power relation between may be in a through the “force of truth” that their and and and As Lorenzini argues, “the between the and is not only a of parrhesiastic utterance, more a of is, a perlocutionary and an ethics of the relation to is we might say, and the is joined in a when that and that are is not always but parrhesia Lorenzini’s final chapter, “Critique and Possibilizing when he that Foucauldian genealogy normative it does not us what we should genealogy a for ethico-political us to certain of the and regimes of truth it us to of This is the most and yet the most It is where Lorenzini the three broad of his and the of a parrhesia and this are as genealogy is so, for it “possibilizes” the “critical that an ethico-political the who and and regimes in the Foucault’s genealogy, Lorenzini argues, in his a of ethico-political commitment toward the or the of the commitment to on their in the present, in a different This is the must be it is also as a of or and It is, moreover, “the of a of and that and contemporary with of different historical and to practices of but this is because Lorenzini Foucault would quite their Lorenzini normative force from its to a for (a genealogy itself to answer the by a of ethico-political commitment in its his here with the and the in Lorenzini’s does critical for a in the of the whose to words, to or at to the of As Lorenzini writes, between the and is not only a of parrhesiastic utterance, more a of . . . and to the in a speak of any however, I we must also take the of which the and the perlocutionary effects may produce in Lorenzini that this does not a rhetorical “the of parrhesia is not or but the violent of the truth” But parrhesia all of And rhetoric, at Lorenzini to Foucault’s often understanding of rhetoric as an of that on the and institutions of speech acts, rather than perlocutionary that may well and Indeed, some rhetoricians will that an rhetoric is possible e.g., if the is not to may perlocutionary of speech can always be to or to and As Lorenzini does to the and of but to do by a of power between speech and the to it is emphasis of such or Lorenzini here to the that the or moreover, by of a power that is always in a of power which is a in the first is always a between Indeed, it to that it is this power that is mobilized in and by the truth, and yet is not quite to is not quite free to do And it is the power that is in the of truth. The act of is itself a critique in this no the content of that it the of that would As Foucault in “What critique is “the of that of must not that the is also a a of In order for to be a we must be to the we must the critical we must the will to truth and in some way to it and to and speak in such a is itself an of the in and by which the This that parrhesia is, at in a of rhetoric and an the am I who to this to this of at this in time, at this of which is to the power of truth in and truths in In Foucault that parrhesia is “a way of which akin to a phrase he had in when he the critical is something in critique that is akin to Critique is “the of not quite emphasis I am of Foucault’s lectures from the 1980s the of the self as the relation to which is a relation of and or the I of of my of my words, my and my or even of my In The of the Foucault that in order to have to the truth, to it and to one must first transform through ascetic This with the practice of from to (from true discourse to what will be the of of course with The self is never or with critique is always a certain of And, if we for the of a the must true for the who to and the is, as who and who and the between the and The have to of Foucault “by the truth” In other words, the will and will a certain if he is to the and its force of be by to and to it as we are always free to the “force of truth,” and because our regime of truth is of the will to and one for the of Lorenzini’s but no less is not should I but should I Lorenzini’s book is as we from the to a mindful of our contemporary regime of truth, which its own I am also speak truth” as to be in and by this but no more and and by feelings that a that claims them and claims the of true facts no “force of truth,” we must not that the the repeat they carry the force of truth. who Lorenzini’s us to on in the many of this In as in language, a force is and only by its effects. The force, for was and in as in language, in order for to be a force we something like a with all its and with all its In other words, in order for to be force to be and for it to have and in must have As Foucault only in relation to something other than But the of any critical is for Lorenzini, “a or is it “in to a For Lorenzini, if I have understood at for although we out an on a force and are not in an the force of and of and Lorenzini his on a force that the of if only to our as something other than it
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Death, Love, and the Long Repeat: Repetition’s Burden in Lady Jane Lumley’s <i>The Tragedie of Euripides called Iphigenia translated out of Greake into Englisshe</i> ↗
Abstract
ABSTRACT This interdisciplinary article brings continental philosophy and rhetorical theory to an exploration of crucial scenes between Iphigenia and her mother Clytemnestra in Lady Jane Lumley’s sixteenth-century manuscript translation of Euripides’s Iphigenia at Aulis. In Lumley’s translation, mother and daughter model—through listening to each other, through repetition, and through their ineffective and yet constitutive arguments as Iphigenia approaches death—how the living may allow the dying to become dead, each opening toward the other without closure even as they separate. The article argues that attending to Lumley’s important translation (in light of the work of philosophers and rhetoricians such as Michel Serres, Giorgio Agamben, Jean-Luc Nancy, Jim Corder, and Jessica Restaino) reveals repetition as instructive, constitutive, and caring.
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Abstract
Children, as a result of age, social status, and developmental stage, depend upon caregivers and medical professionals to interpret health discourse. However, children have largely gone unexamined in research on visual health communication. Because children are a vulnerable audience, rhetoricians should more closely attend to texts addressing them. This article analyzes 147 children’s picture books about COVID-19. These texts draw on the rhetorical concept of identification to encourage readers to take up particular health behaviors. These texts illuminate three specific risks of using identification to instantiate health behaviors in children: failing to acknowledge material limitations on children’s agency, glossing over the risks of infection, and distorting scientific discourse. Ultimately, while the majority of the texts in our corpus articulate the need for a community-centered approach, only a handful acknowledge directly that children’s agency and power are limited. These texts, therefore, also highlight a larger issue beyond the coronavirus: the difficulty of relying on an individual health imperative in communicating public health—an inherently communal enterprise.
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Abstract
This article examines rhetorical agency by using advanced bibliometric methods, arguing for a refined approach that recognizes multiple forms of rhetorical agency. By employing methodologies from information science, this study also illuminates often-overlooked infrastructural dynamics among scholars, specifically in how scholarship has materialized and enforced through textual citations. The analysis supplements traditional historical narratives of theory, introducing a dynamic conceptualization of rhetorical agency as an interconnected network. This paper forwards a multifaceted understanding of rhetorical agency, envisioned as comprising at least five intertwined networks. This article consequently provides a novel approach for analyzing disciplinary history by considering how citationality carries material traces of the past.
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The Packaging and Labeling of Cannabis Edibles: Opportunities for Professional Communication Researchers ↗
Abstract
Introduction: As demand for cannabis edibles increases worldwide, researchers have called for evidence-based packaging and labeling. To assist in these efforts, this integrative review focused on two questions. 1. What aspects of edibles packaging and labeling has the empirical literature covered across disciplines, and how? 2. How might professional communication researchers build on that empirical literature, addressing consumer and industry needs? Research methodology: The methods followed Whittemore and Knafl, who described five stages for integrative reviews: problem identification, literature search, data evaluation, data analysis, and presentation. These methods, supplemented with guidance from Arksey and O'Malley, involved searches in seven relevant databases, producing 341 total returns. The final corpus consisted of 25 empirical studies. I constructed tables of these studies to facilitate iterative comparisons and synthesis. Results/discussion: The final corpus covered five aspects of packaging and labeling: label accuracy; visual content, appeal, and compliance; comprehension of serving size and dosage; perceptions of warnings; and possible enhancements through innovative technologies. The most common intervention types were laboratory analyses (n = 8), followed by surveys paired with experimental tasks (n = 7) and content analyses (n = 4), two of which included a compliance audit. Conclusions and further research: Based on current literature, more empirical studies are needed overall as well as more geographic and linguistic coverage. These needs align with our field's calls for more experimental and quasi-experimental research, alongside long-standing commitments to translation and localization, including participatory localization. As in other fields, future studies should emphasize child and youth protection as well as label accuracy.
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Abstract
This article explores visual euphemism in the realm of technical and professional communication (TPC) visuals. I argue that euphemism is a mostly unexplored topic in TPC scholarship and deserving of further inquiry. Due to its equal capacity to inform or deceive, visual euphemism has particular value for scholars concerned with the efficacy and ethicality of TPC visuals. To support this argument, I identify the unique features of visual euphemism, as well as outline a basic critical framework for its identification and analysis. I conclude by briefly examining prominent TPC visuals and advocating for further research of visual euphemism.
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Communicating the Other Across Cultures: From Othering as Equipment for Living, to Communicating Other/Wise ↗
Abstract
Communicating the Other Across Cultures by intercultural communication scholar Dr. Julia Khrebtan-Hörhager is a compelling read about how master narratives perpetuate cultural othering discursively, visually, and materially. The author notes that the crux of cultural othering is a systemic and reoccurring process of prioritizing histories with a “capital H,” “written and communicated by the powerful of the world” (e.g., colonizers, enslavers); this, in turn, socially constructs the Other (5). In these, the Other is routinely shown “as unworthy, primitive, barbaric, threatening, even subhuman” (2). In response to such master narratives, the latter half of the book examines how minoritized groups employ resistive rhetoric, specifically through exposure and empowerment, to disrupt oppressive systems and foster social change. The author refers to this process as “communicating other/wise,” which she coins as a “discursive strategy against Master Narratives that perpetuate cultural othering and an alternative epistemology of learning with and from the Other, of gaining awareness and eventually wisdom with regard to Self and Other” (14). Tracing types of rhetorical othering through case studies in the United States, Russia, and Western European countries, the author utilizes a cross-cultural approach and Kenneth Burke's concept of “equipment for living,” which Khrebtan-Hörhager extends to visual and material rhetoric.Communicating the Other Across Cultures is divided into two parts: “Cultural Othering as Equipment for Living” and “Communicating Other/Wise.” The first three chapters demonstrate the embedded nature of cultural othering through verbal, visual, and material artifacts, showcasing how cultural othering is a communicative phenomenon that has no borders. The last three chapters focus on how communicating other/wise is a powerful, subversive tool for the Other to tell alternative stories and conclude by pointing to the necessity of studying cultural othering across disciplines.Chapter 1 offers a comparative study of verbal othering in master narratives through different geopolitical locations. The author argues that the Other is discursively constructed, maintained, and normalized in literary works through binaries, which often endorse Eurocentric values and whiteness. An example of this is Mark Twain's The Adventures of Huckleberry Finn, where the racialized good and evil binary emerges as Finn “thinks of himself as a sinner who will go to hell for his choice of not betraying fugitive slave Jim” (25). Twain's characters point to the idea that Finn should not care for Jim's wellbeing, furthering the justification of slavery and colonialism as a U.S. master narrative. Ultimately, this institutionalizes stigmas and reifies oppressive binaries. The Other is characterized as nonhuman and undeserving of inclusion and equality.Chapter 2 focuses on how visual culture transcends certain discursive boundaries, contending that images are powerful as they “demonstrate to us who matters, who does not, who exists in the center, and who struggles on the margins” (67). A significant component of visual othering is through cinematography, which greatly contributed to Nazi Germany's propaganda, supported the National Socialist regime, and justified the Holocaust. For example, the famous 1940 documentary Der Ewige Jude (The External Jew) portrays Jews as an unsanitary pest and “compares them [Jews] to rats, and reminds the audience that rats need to be killed for reasons of public health and safety” (106). Such visuals have the potency to intensify othering of Semitic peoples across geopolitical locations, solidifying ideological and national understandings of the Other.Chapter 3 looks at the relationship between material rhetoric—such as monuments, architecture, and memorials—and cultural othering. The author underscores the importance of attending to artifacts as they “contribute to the creation of a certain worldview that includes our national identities, our heroes, our role models, and our aspirations,” resulting in the lack of representation and even misrepresentation of the Other (111). The nationalist narrative is evident in the Mount Rushmore National Memorial, which celebrates several of America's Founding Fathers, communicates a superior national identity, and upholds patriotism. Mount Rushmore National Memorial especially ignores the United States’ involvement in Indigenous genocide and displacement by depicting the American Dream and freedom as available to all. The author argues that this is a form of strategic othering, a “convenient ideology of the (non-[w]hite, non-Christian, non-male, non-European, non-powerful) Other” (123). Utilizing material artifacts to distort history absolves white guilt and upholds white supremacy.In chapter 4, Khrebtan-Hörhager highlights a collection of alternative stories across the United States, Russia, and Europe that does not reify master narratives but instead exposes and empowers the voices of the Other. Prominent Russian writer, poet, and critic Nikolay Nekrasov, for example, used his works to critique war and suffering—an opposition to Russia's worldview and imperial expansion. As the author posits, writing Other/wise “is about listening to and learning from Other narratives, even if they clash with our existing worldviews and discredit our heroes and role models” (164). Communicating other/wise is a critical tool for reimagining spaces that include perspectives of the voices often silenced, erased, and hidden.Chapter 5 explores visuality through the lens of the Other. A striking example is the artwork Cloud Madonna, which shows a woman of color carefully and intimately carrying a melon while carrying water on the top of her head. The author posits that this portrayal is supposed to contrast Indigenous women's innate and generative connection to the land with a Christian nationalist perspective of the white madonna, who is “primarily defined through her relationship to baby Jesus” (223). Visualizing the Other is rooted in critiquing essentialized identities created by master narratives, which “teach us to see things differently; provide a new look on beliefs, norms, and values; and gradually change our culture” (219).Chapter 6 models communicating other/wise through materiality. The author explains that materiality (e.g., monuments, memorials, museums) crafts and tells our histories, which, in turn, communicates and informs our present and “the future of our children” (261). Because many forms of materiality are told through a homogenous, colonized lens, the goal for this chapter aims “to ‘un-set’ history and culture that is ‘in stone’ and to introduce alternative, culturally sensitive, and inclusive pieces of material rhetoric” (263–264). Khrebtan-Hörhager introduces several examples of how exposure and empowerment are imperative for disrupting homogenous narratives often curated by those in power. One example is the act of literally removing monuments that commemorate a nation's ideological regime. For example, Poles have removed certain monuments that commemorate the Red Army for freeing Poland from Nazi fascism. The author notes that “the removal of such Soviet monuments [is] not only natural but highly necessary as it avoids communicating wrong ideological values and grants Poland a much-overdue chance to achieve its own national and cultural definition as a free European democracy” (279). Materiality can be an especially rich mode for communicating other/wise, as it is often strikingly present even in the most mundane public spaces.Communicating the Other Across Cultures concludes by restating the pervasiveness of cultural othering in verbal, visual, and material forms and their ideological implications. With inspiration from Audre Lorde, communicating others/wise is a strategy for disrupting oppression and, thus, necessary for creating new realities. As the author hopefully asserts, “although othering is still omnipresent, it does not have to remain omnipotent, but the power to change the status quo starts with the critical social self-reflexivity and cultural self-diagnostics” (312). The question, “Whose voices are being prioritized?” is necessary for the unraveling of master narratives. This can be especially useful for undoing hegemonic educational curriculums, instead bringing in alternative histories and voices, such as Toni Morrison, as the classroom is often a formative space for shaping new perspectives and realities. Communicating the Other Across Cultures is extraordinary, grounded in cultural richness with exhaustive examples; it also highlights the voices of Other scholars and showcases the importance of studying cultural othering beyond communication and rhetoric. While the book demonstrates that cultural othering is systemic across cultures and recognizes the destructive patterns of master narratives, it also reminds readers of their agency to listen to the Other, learn from the stories of the Other, and invent ways of living Other/Wise.
September 2024
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Abstract
Style is a perennial concern within rhetorical studies. As one of Aristotle’s five canons, style has inspired a great deal of rhetorical theory over the past two millennia and counting. Hence, it would be reasonable to presume that there is not much, if anything, else original to contribute to the well-trodden domain of the stylistic. However, Taylor Black’s Style: A Queer Cosmology challenges this assumption by offering a fresh take on its titular concept. The book’s grounding in the interdisciplinary field of American Studies allows its author to speak to multiple audiences at once, including those invested in queer theory, race and ethnicity, popular culture, new materialism, and literary criticism. To this inventory, I would add anyone interested in the art of rhetoric, particularly those committed to incorporating new, diverse perspectives into the field’s existing analytical tool chest. Tonally whimsical but nonetheless boldly argued, Style dramatically reframes a timeworn concept in the rhetorical lexicon that many of us have likely—and mistakenly—come to take for granted.Readers of this journal will be immediately seduced by Black’s provocative rethinking of style as elemental. Here, the term “elemental” directs attention toward style as “the rudimentary source of difference that distinguishes one thing from another, something perhaps, more closely aligned with myth than fact: an immaterial force or energy, perhaps supernatural in essence, that imbues everything under the sun” (5). As Black infers throughout the book’s introduction, style is the expression of difference available to all human and nonhuman beings. More than aesthetic ornamentation, or the mere ability to make oneself appear outwardly beautiful, style is a mysterious yet universal condition of possibility underlying the cultivation of a personality. Style names the intertwined processes of self-fashioning and self-discovery that produce individuation as its outcome. And though everyone “has” a style, Black asserts, “not everyone is a stylist” (15). Black posits the figure of the stylist to denote a minoritarian subject who transmutes the experience of oppression into a purposeful performance of self. Upon realizing their exclusion from a majoritarian social order organized by deeply embedded attachments to a hierarchy of difference that discriminates on bases of race, gender, sexuality, class, and other intersecting codes of identification, stylists turn their failure to conform into an opportunity for opening possibilities for alternative futures.In other words, from the limitations that accompany experiences of structural oppression, style authorizes potential. Referencing Zora Neale Hurston’s 1928 essay “How It Feels to Be Colored Me,” Black suggests stylists tend to dwell in cosmology, a form of storytelling or narrative fabulation about the universe’s origins and one’s place in its ongoing unfolding. “Stylists,” Black poetically avers, are “naturally drawn to understanding the universe better by virtue of developing a more and more acute consciousness of who and what they are and how they came to be” (20). Black highlights style’s fundamental elementality as emerging from cosmic renderings of marginalized experience and the pursuit of a future otherwise. To further illustrate this elemental notion of the stylistic, Black assembles an eclectic corpus of texts by those he calls “subterranean American stylists” (5), namely Quentin Crisp, Bob Dylan, Toni Morrison, Flannery O’Connor, and Edgar Allan Poe, among others, whose lives and work he examines over seven chapters divided into three main parts. Each chapter supplies unique insights on the elementals of style, as well as its subject matter, thus allowing Black to support the thesis constructed in the introduction without ever seeming overly redundant.The first part of Style, “The Mystery of Personality: Queerness as Style,” consists of a preface and two chapters oriented around the specific ways stylizations of queer selfhood may function as a survival strategy and, relatedly, a means for exploring elemental mysteries of personality and being. In the initial chapter, Black analyzes texts authored by openly gay memoirist and cultural commentor Quentin Crisp, who became famous for his humorous and often brash approach to publicly discussing social issues during the last half of the twentieth century. In Crisp’s work, Black locates the inextricable relationship between style and repetition. As someone perceived by the public as an “effeminate homosexual” living during an era prior to many of the legal protections hard won by the modern LGBTQ+ rights movement, Crisp deployed style ritualistically as a “path to self-preservation” (35). Crisp did so by consistently rejecting status quo standards of masculinity and defiantly repeating a style of self-presentation that blurred lines of intelligibility between available gender categories. “What Crisp has to offer us,” Black contends, is an embodied, temporal theory of style; that is, a “way of transforming being in time into an endless process of becoming: a transvaluation of life into a self-sustaining set of habits that attempt to align one’s body and spirit with the sometimes unrecognizable and not immediately knowable elements of the world” (38). From a close reading of texts like Crisp’s autobiography, readers can grasp the inherent riskiness of stylistic repetition in a social environment that constantly threatens difference with violence. Importantly, Crisp shows how, by doubling down on one’s own commitment to style as a habitualized mode of self-realization, consistent stylistic repetition builds and sustains a “queer utopia” premised in the infectious celebration, rather than the eradication, of stylized difference (40).As the second chapter begins, Black acquaints readers with Style’s topical promiscuity, a certainly queer stylistic choice that runs throughout the book. Black examines writings and other artistic productions by Flannery O’Connor, a twentieth-century writer from Georgia who acquired notoriety for short stories that stylized the U.S. South as a region of unbridled grotesquerie, and who—like Crisp—gained a queer sensibility by finding herself “in the wrong place at the wrong time” (62). Black charts how O’Connor, always well aware that her reading public was composed mostly of cosmopolitan northern audiences that imagined themselves as superior to the freakish southern characters she depicted, used style rhetorically to expose ironic similarities between the elitist gaze of northern readers and the myopic visions of those featured in her fiction. O’Connor’s application of style to draw out the fact that “everyone in the world is a freak” is an insight only the cleverest stylist could both ascertain and deploy artistically as social critique (90). For Black, this facet of O’Connor’s work is evidence of style’s elemental capacity to reveal foundational dynamics that shape the experience of existence (90).The next part of Style, “The Arrow of Time: Style and the Problems of Originality and History,” contains another preface and a pair of chapters centered around style’s temporality and its relationship to cosmology. In the third chapter, Black extends his focus on American literature by closely reading the works of Edgar Allan Poe, a stylist known for authoring works that explore connections between the macabre and the eschatological. Focusing on not only Poe’s signature style across his oeuvre but also the “whole network or infrastructure of the greater assemblage that we know now as ‘Poe,’” Black credits Poe’s enduring relevance as a figure in literary history to his ingenuity as a stylist, one that effectively alchemized his mysterious personality with that of the off-kilter content of his work to fabricate a legacy (98). Black challenges the doctrines of New Criticism, as well as postmodern declarations of “the death of the author,” by insisting that the meaning of Poe’s work and its ability to continually attract new generations of audiences depends on the imbrication of the author’s biography and the polysemy of the text itself (121). Like O’Connor, Poe creates highly stylized encounters between text and reader that permit the stylist to posthumously exert a presence on the world despite their body’s disappearance from it. And therein one can conceive of style’s indefinite effectivity as evidence of a lasting temporal futurity that is cosmic in the way it routes, shapes, and determines the direction of existence.Black nuances this perspective in the fourth chapter, which explores the folksongs of Bob Dylan. Black suggests that Dylan’s music reaches not toward a utopian future but “backward, into the graveyard of the national imagination” (128). Framing Dylan’s body as a vessel for the “ghosts” conjured by folk music, Black provides a description of the artist’s style as dynamically entangled with memories of the past, which he uses to convey his creativity and public-facing persona (132). As Dylan repetitively consults the past, he undergoes embodied, quasi-ritualistic processes of conversion that are “neither flat nor unidirectional (like the arrow of time); they are circular, recursive and prophetic” (143). Consequently, Dylan taps into the cosmological power of style, specifically its capability for transforming the direction of an in-progress history using the materials of seemingly bygone times.The last part of Style, “The Critic as Stylist: Toward a Theory of Attunement,” comprises a final preface and the book’s last three main chapters, all of which advocate for an understanding of style as an attunement to one’s most authentic version of self as it exists in relation to a broader, ever-changing universe of stylized beings. In the fifth chapter, Black insists on a notion of critical reading as an attunement to the sensate musicality of a textual artifact. “Criticism, in this sense, should seek to re-create the sensation of reading-feeling,” Black argues (162, emphasis original). Black points to Toni Morrison’s scholarship, specifically the author’s 2017 essay “Romancing Slavery,” as an exemplary study in how to self-consciously transform the act of critique into a stylistic endeavor, specifically one that is attuned to the vibratory resonance of the past’s impression on the present. Similarly, in Beloved, Morrison achieves a “sound” in the novel that is “sometimes cacophonous, sometimes harmonious” and, in effect, infuses “the text with a musical emphasis that words can do sometimes even better than music can” (175).Black carries his focus on style as an orientation toward criticism into the sixth chapter. He contends that reading and interpretation are active “practices of style” or ways of “attuning our instincts with knowledge” (179). In an impressive survey of numerous schools of thought, including pragmatism, new materialism, and object-oriented ontology, Black makes a case for the humanistic critic as fundamentally a stylist concerned with thinking about and expressing “things that are in their very nature unmeasurable” (179). While some scholars of humanities working in contemporary academic institutions may feel pressures to adopt methodologies of the social or hard sciences to prove their field’s validity and/or relevance, Black mounts a defense of close textual criticism as a method that is not replicable precisely because it entails critics who employ style to better understand their places in the universe while also attuning to cosmic questions and concerns that resist capture by positivist logics and protocols of measurement.In the seventh chapter, Black finalizes this idea by turning toward academic disciplines as sites of latent stylistic creativity. Throughout, Black laments how modern disciplinary contexts are delimited and contained by rigid conventions of professionalization, such as departmental silos in universities and conference presentations at scholarly meetings. A collective embrace of style, Black promises, is the surest path for deterritorializing established fields and nurturing their revitalization as they become something new in the future.Rather than a proper conclusion, Black ends Style with a short but substantive coda. In it, Black compares style to a religious practice: “[style] is a desire to know the universe and the mysteries of the universe . . . a way of searching out mystery and forging a path against the arrow of time” (249). “Style is,” Black continues, “like God, never totally achievable but always somehow still available” (249). With this statement, Black once again makes clear his understanding of style as a way of life through which the humanist can pursue big picture questions with no clear or easy answers. Style is a resource for becoming more like oneself and, in the process, broaching topics that elementally bind everyone together as a collective body in a shared universe.While there is much to appreciate about Style, the book is not without shortcomings. Two come to mind immediately. First, on multiple occasions, Black fails to fully acknowledge the complex existing power dynamics and structures of oppression that restrict and even make impossible certain enactments of style, particularly for people belonging to marginalized communities. For instance, Black spends a great deal of time studying Quentin Crisp as a stylist whose life work facilitated extraordinary examples of queer worldmaking. But Black does not mention Crisp’s late-in-life confession that he perhaps identified more as a trans woman than as a queer man. Crisp admitted that the lack of a widespread vocabulary for describing trans phenomena during his lifetime likely prevented him from ever seeing himself in terms of any other gender identity than the one assigned to him at birth. How would Black’s book have changed if the author had contextualized Crisp as a trans stylist whose style was temporally ahead of the available terminology for describing it? I doubt that posing such a question would have diminished Black’s analysis but would have provided only more nuance for complexifying some of its inferences and implications.Second, as a rhetorician, I do wish Black had acknowledged and taken seriously at least some of the many scholarly treatments of style that have emanated specifically from the field of rhetorical studies. Unfortunately, Black dedicates no space in Style to ancient or contemporary rhetoricians who have written at length on style’s innately rhetorical dimensions. So, we will never know how a rhetorical viewpoint could have enriched Black’s insights. Fortunately, this rather large omission leaves room for future rhetoricians to fill the gaps created by the release of the book.Despite the book’s weaknesses, rhetoricians can glean from Style a version of rhetorical analysis that never quite names itself as such, but nevertheless still inspires inquiries that are indelibly rhetorical. Style is a reminder of our tradition’s possession of theoretical tools that open existential inquiries about what it means to be a human living and seeking meaning in a world that often feels all too precarious. As I finished reading Black’s book for the second time, I began to understand it as a guide for how to alchemize one’s personality and creativity in the exertion of a stylized rhetorical agency ethically collaborated toward the building of a common future. Indeed, Style is a profound performance of intellectual labor that forgoes appeals to canonicality and, in doing so, opens new scholarly routes from which rhetoricians can draw inspiration for reimagining how they approach their own work. Personally, I was inspired to return to the field’s seemingly basic analytical touchstones and begin to reimagine how I convey their meaning in my scholarship and teaching. I believe other rhetoricians will come away from Style with similar impressions, and for this reason, I highly recommend it.
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Abstract
ABSTRACT The growing capabilities of large language models (LLMs) pose important questions for rhetorical theory and pedagogy. This article offers an overview of how LLMs like GPT work and a consideration of whether they should be considered rhetorical agents. To answer this question, the article considers structural and argumentative similarities in classical theorizations of rhetoric and the philosophy of Wilfrid Sellars. GPT’s particular method of encoding statistical patterns in language gives it some rudimentary semantics and reliably generates acceptable natural language output, so it should be considered to have a degree of rhetorical agency. But it is also badly limited by its restriction to written text, and an analysis of its interface shows that much of its rhetorical savvy is caused by the highly restricted rhetorical situation created by the ChatGPT interface.
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Abstract
The proliferation of materialist perspectives in rhetorical studies has generated feelings of disciplinary crisis and fragmentation. Early materialist formulations of rhetoric, such as those put forward by Michael Calvin McGee and Raymie McKerrow, conceptualized materiality discursively and, thus, maintained continuity with more traditional accounts of rhetoric as a practice of “symbolic action.” However, beginning with texts such as Ronald Walter Greene’s “Another Materialist Rhetoric” and Jack Selzer and Sharon Crowley’s edited collection Rhetorical Bodies, scholars began emphasizing the ontological and embodied rhetoricity of physical contexts and environments over discursive and ideological conceptions of materiality. This turn toward the ontological and embodied has rapidly expanded over the past twenty years, with numerous scholars now offering new materialist, postcritical, ecological, computational, and digital perspectives on rhetoric that privilege concepts such as affect, circulation, and assemblage over more traditional rhetorical terminology.It is in response to this tension between standard rhetorical perspectives and materialist rhetorical approaches that we can appreciate the interventions of S. Scott Graham’s recent book, Where’s the Rhetoric? Imagining a Unified Field. Rejecting the view that the materialist turns in rhetorical studies (particularly rhetorical new materialisms [hereafter referred to as RNM] and computational rhetoric) have left the discipline more fragmented and less capable of defending a unified perspective on rhetoric, Graham believes it is possible to generate a new unified theory that can affirm the lines of scholarly influence that have given rise to RNM (what Graham calls modern rhetoric’s “right branch”) as well as the more traditional lines of scholarly influence that have led to a formulation of rhetoric as “symbolic action” (what Graham calls modern rhetoric’s “left branch”). To accomplish this task, Graham argues that we should avoid the tendency to view RNM as “other” to traditional narratives about rhetoric and, instead, consider how these latter perspectives are compatible with the former. Much like unified field theories in physics that seek to bridge older perspectives on general relativity with newer perspectives on quantum mechanics (e.g., string theory and quantum loop gravity), Graham believes it is possible to achieve similar results in rhetorical studies by approaching standard rhetorical perspectives from the ontological viewpoints enabled by RNM.What makes Graham’s angle on this claim particularly unique is his premise that a proto-new materialist perspective has underpinned some of the most influential left branch approaches to rhetoric all along. While most rhetoricians start from the present when introducing concepts associated with RNM, Graham, following historically informed thinkers such as Scot Barnett, Debra Hawhee, and Thomas Rickert, demonstrates that there is a line of thinking about “symbolic action” as “situated action” that goes back to the relational approach to metaphysics put forward by philosopher Henri Bergson in the late nineteenth and early twentieth centuries. Thus, as Graham argues, if we begin with Bergson’s relational ontology, rather than the postmodernist and social constructivist philosophies that (explicitly and implicitly) shaped interpretations of rhetoric’s left branch during the second half of the twentieth century, we do not “need to re-engineer rhetoric” to fit the latest trends of RNM (41). From Graham’s perspective, many standard rhetorical perspectives have been hospitable toward new materialism from the outset. To appreciate this fact, we simply need to recuperate the Bergsonian legacy that informs this tradition.To make a case for this Bergsonian approach to rhetoric, the first main chapter of Graham’s book (chapter 2) engages in detail with the work of Kenneth Burke. As a crucial founder of the symbolic action paradigm, Graham believes that if he can show the influence of Bergson on Burke’s thought, he can, in turn, demonstrate how scholarship informed by Burke is also influenced by Bergson. To trace the influence of Bergson on Burke’s thinking, Graham focuses on Burke’s early work, especially Permanence and Change. In contrast to Burke’s later writings (e.g., A Grammar of Motives, A Rhetoric of Motives, and Language as Symbolic Action), which have been crucial to interpreting him as a theorist of symbolic action, Graham argues that Permanence and Change is directly indebted to a Bergsonian process philosophy that emphasizes the rhetoricity of situations. For the Burke of Permanence and Change (which Graham calls Original Bergsonian Burke [OBB]), there is no ontological or epistemological gap between symbolic action and material situations. Instead, symbolic practices and the situations that underpin such practices (e.g., environmental ecologies, social ecologies, digital ecologies, etc.) can all be conceived immanently, as nested complex dynamic systems that reveal motives toward reality. Hence, according to Graham, available in the writings of OBB is a Bergsonian ontology that emphasizes relational processes all the way down and rejects any Cartesian dualism (or Kantian correlationism) between nature and culture and things and words. For OBB, which is also the Burke Debra Hawhee focuses on most extensively in her book Moving Bodies, symbolic action is the effect rather than the cause of material processes of becoming, and rhetoric is the act of responding to these material processes in a satisfying way that is always itself creative and inventive.After offering a novel way to think about Burke and his materialist contributions to rhetoric, chapter 3 of Graham’s text turns to Carolyn Miller’s highly influential essay “Genre as Social Action” (originally published in the Quarterly Journal of Speech in 1984). As her piece is deeply influenced by Permanence and Change, as well as the writings of Austrian philosopher Alfred Schutz, Graham believes that rhetoricians can also read Miller’s formulation of genre as presupposing a Bergsonian ontology. While Miller does not mention Bergson in her essay, Graham argues that by appreciating the influence of Bergson on Burke and Schutz, it is possible to see that Bergson has indirectly influenced Miller’s account of genre. Graham argues that rhetoricians can also appreciate the link to Bergson in terms of how Miller’s project explicitly rejects “modernist materialism and the postmodern fetishization of discourse” (90). For Miller, the situations that produce genres—as repeated patterns of discourse—are not mechanistic and mechanical but active and dynamic processes that sediment through time (what Bergson calls duration). For Graham, then, the resources for interpreting Miller as “in some ways, the [discipline’s] original rhetorical new materialist” are already at play within her text (90). If we simply expand Miller’s understanding of situation so that, like OBB, it accounts for patterning and structuration not only at the social level but also at the flattened ontological level of movement and becoming, then Miller’s Genre as Social Action (GASA) framework can be reconceptualized in terms of a new materialist method that Graham calls Genre as Process (GAP). Whereas GASA conceives of genres as abstract nouns that emerge out of stable social patterns, GAP emphasizes genre-ing, “[t]he processes of structuring activity that occurs in situational hierarchies and guides situated action” (73). A GAP approach also helps realize Miller’s recent call for deeper engagement with new media technologies. As dynamic structures that are always entangled with their larger contexts and environments, new media technologies, such as Twitter, are best approached through a GAP framework that can appreciate the way these technologies repattern the norms of genre (e.g., letter to the editor genre on Twitter vs. traditional letter to the editor genre). Approaching GASA as GAP, then, allows rhetoricians to conceptualize genre in terms of dynamic patterns of circulation that are continually predisposed toward change and entropy. While effective genre deployment, like Burke’s rhetoric, requires kairotic responsiveness (or what Graham, borrowing from Whitehead, calls satisfaction), this situated responsiveness (especially in digital contexts) is itself inventive and, thus, continuous with the patterns of circulation that makes genre itself possible.Chapter 4 of Graham’s book concludes the conceptual portion of his project. In this chapter, Graham argues that a GAP framework can enrich not only traditional rhetorical (left branch) perspectives but also RNM. While Graham identifies as a new materialist rhetorician who favors the ontological turn in rhetorical studies, he believes that part of what makes the GAP framework valuable is its tendency to move RNM back toward a study of “the recurring experiences of practicing rhetors” (122). Too often, Graham argues, advocates of RNM adopt a “zoom-out” (distributed agency) perspective that makes it challenging to locate rhetorical agents’ strategic, situated practices. A GAP approach, by contrast, returns to the situated rhetor without rendering their agency discrete, atomistic, or self-contained. By conceptualizing rhetorical agency as the accomplishment of “structuring structures” that produce performatively enacted boundaries between the human and the nonhuman, GAP enables both a “zoom-out” and “zoom-in” approach that can account for the rhetorical strategies that satisfy particular human situations and exigencies. Graham’s framework, thus, not only improves traditional rhetorical perspectives by making them more process-oriented but also enriches RNM approaches by making them more suited to analyze rhetorical practices and discourses.The remainder of Graham’s book is a sampling of case studies that apply the GAP framework to cultural artifacts. In chapter 5, Graham discusses the qualitative research he produced studying the work of Brandon, a graphic designer who consults with various companies to create novel digital products. Graham argues that the novel digital products that Brandon produces for these companies can be understood through a GAP framework. Across his consulting work, Brandon must demonstrate an ongoing sensitivity to the genre constraints of various situations (that are ecological, social, and digital) to effectively satisfy his clients and consumers—a practice Graham calls “fit foraging.” Graham argues that a clear example of this approach to “fit foraging” is the holiday e-card video game that Brandon produced for the Ryzex Corporation (a UPC scanner manufacturer). After being asked by Ryzex to create a novel holiday e-card that could satisfy the company’s various clients, “Brandon designed a shooting-gallery Flash game that used Ryzex UPC scanners as ranged weapons and barcode-marked boxes as appropriate targets” (126). According to Graham, this shooting gallery game was an excellent example of fit foraging because it combined the genres of the holiday e-card, shooting gallery games, and Ryzex’s unique brand identity to produce a novel outcome.In chapter 6, Graham turns his attention to scholarship on computational rhetoric. Focusing largely on his own work deploying content-analytic methods, Graham argues that these approaches work through an ongoing dialectic between intuition, which he defines as “an experiential approach to metaphysical inquiry” (139), and abstraction. This Bergsonian framing is valuable, Graham argues, because it locates practices of quantification in a GAP framework that understands data as “aggregations of intuitions rendered symbolically so that the patterns, abstracted for the local sites of situated action, become more clearly visible” (149). Hence, for Graham, computational rhetoric should be approached not as “other” to more traditional rhetorical perspectives but as a distinct genre of rhetorical inquiry that is compatible with his larger GAP framework. Graham’s insights in this chapter also have important implications for scholarship centered on the rhetoric of science. Like content analytic methods, scientific inquiry can be understood generally as a process of abstracting the intuitive and forging a fit with material reality through embodied experimentation. Graham’s Bergsonian approach to the rhetoric of science is, thus, compatible with scholars, such as Bruno Latour and Andrew Pickering, without needing to draw extensively on their distinct science and technology studies vocabulary. If we simply start with a Bergsonian relational ontology, Graham argues, all rhetorical practices emerge out of the nexus between intuition, the patterns of stabilization (or duration) that result from intuition, and the processes of symbolic abstraction that attempt to provisionally capture intuition and duration in a satisfying way.In chapter 7, Graham returns to a more specific case study that deals with the rhetoric of Donald Trump. Arguing that the Trump moment poses a crisis to traditional studies of presidential genre, Graham claims that a GASA framework can help make sense of Trump’s success as a rhetor. Graham’s method for analyzing Trump’s rhetoric works at two registers. First, Graham shares the results of a quantitative study he conducted to test the widely held conviction that “the 2016 presidential primary [featuring Donald Trump was] . . . more negative . . . [than] prior campaign cycles” (165). Contrary to popular perception, Graham shows that his study reveals that a similar level of negativity characterized previous primary debates and that there is no stark difference. Graham then zooms in on the specific rhetorical strategies enacted by Trump during the primary debates, focusing in particular on his infamous exchange with Marco Rubio about hand (penis) size. Graham’s main argument here is that Trump’s communication during this exchange (and others) can be appreciated in terms of a Laconic rhetoric genre that “leverages the powerful organizing structures of reality TV and Twitter flame wars to supplant the traditional genre-ing processes of political oratory” (176). Graham argues, furthermore, that this same Laconic genre did not work when Rubio deployed it because his situated responsiveness did not align with “the media apparatuses that supported . . . [Trump’s] rhetoric” (176). Graham’s case study in this chapter, thus, shows how a GAP approach to presidential genre, especially when paired with computational rhetoric, can reveal illuminating insights about rhetors. While a historical perspective on negativity in presidential primary debates cannot capture, on its own, the qualities that made the Trump presidency unique, Graham’s GAP framework is able to locate the specific “structuring structures” that made Trump such a powerful contemporary rhetor.Chapter 8 concludes Graham’s text by recapping key theses and offering a glossary that defines key terms. My summary sense of the key takeaway is that Graham offers scholars a new materialist perspective on genre (GAP) that can account for the diverse material structures that pattern symbolic meaning in historically specific contexts. Effective responsiveness to this new materialist conception of genre works in terms of Whiteheadian satisfaction, or fit foraging, which I would describe as an ontologically situated enactment of kairos (similar to the account offered by Debra Hawhee in Bodily Arts). In addition to providing a recap of his project and clearly defining key terms in the book, the concluding chapter of Graham’s text notes some of the book’s limitations. Some of the critical limitations raised here include a need for more careful engagement with cultural rhetorics (i.e., rhetorics that study the performance of identity and embodied subjectivity), applying GAP to old media in addition to new media, and considering GAP more directly in relation to sound studies.While Graham does a good job acknowledging the limits of his project, I’d like to conclude this review by discussing what I perceive as a few more limitations. First, in addition to engaging more directly with cultural rhetorics, Graham’s text could benefit from a more robust theorization of power and its effect on the patterning of genre. For example, while I agree that new materialism should explore the processes that produce the situated boundary of the human, I believe, following the interventions of scholars such as Sylvia Wynter, Zakiyyah Iman Jackson, and Armond Towns, that what constitutes a “fitting” response within this domain is overdetermined by structures of racialization (as well as patriarchy, heteronormativity, ableism, etc.). Graham’s work does not discuss the boundary of the human in this way, and his case studies seem to overlook the problem of positionality in relation to genre. It would be interesting, as part of Graham’s ontological account of genre formation, if he considered how genres emerge out of historically specific patterns of exclusion and bordering.Second, while I find Graham’s advocacy of “zoom-in” approaches to RNM compelling, I feel that his book could engage more with the nonhuman. Most of Graham’s case studies foreground the materiality of new media, but they say little about concrete extrahuman processes of mattering. I’d like to hear more from Graham about the role of physical ecosystems and nonhuman entities (like plants, animals, and even inorganic matter) in the dynamic materialization of genres. It seems that from an RNM perspective, something as banal as the energy used to power new media technologies would play a constitutive role in genre formation.Finally, there is the question of whether turning to Bergson can resolve rhetoric’s crisis of disciplinary identity. Bergson, after all, is first and foremost a philosopher, and Graham’s project could have benefitted from more argumentative scaffolding to support the case that Bergson was doing philosophy from a rhetorical vantage. Perhaps if Graham returned to some of the earlier disciplinary debates over rhetoric and philosophy that occurred between the late 1960s and early 1980s, he could locate more commonplaces for exploring these tensions and justifying why Bergson’s relational metaphysics should be conceived as an ontological approach to rhetoric.Limitations notwithstanding, Graham should be praised for this important contribution to the discipline. Graham demonstrates a masterful understanding of RNM, computational rhetoric, and thinkers associated with the left branch of rhetoric. And his ability to synthesize all this work into a unified theory is very impressive.I look forward to reading new scholarship in genre studies that builds on this text, and I look forward to following the theoretical debates it prompts with respect to the compatibility between RNM and traditional rhetorical perspectives. I also look forward to future scholarship that situates Graham’s process-oriented account of rhetoric in relation to a larger historical context and disciplinary genealogy. As scholars such as Debra Hawhee, Thomas Rickert, Scot Barnet, and Mari Lee Mifsud have all shown (at least indirectly), perspectives that resonate with the process philosophy of Bergson can be found in Greek antiquity as well as the Homeric period that predates Greek antiquity. More work should be done to connect these historical threads so that rhetoric’s ontological relationship to process, change, movement, and indeterminacy can be fully appreciated.