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2257 articlesJune 2013
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Reflections on an Integrated Content and Language Project-Based Design of a Technical Communication Course for Electrical Engineering Students ↗
Abstract
Effective ways of teaching technical communication skills to engineering students have been much discussed. This article reflects on one setting, a first year course in Technical Communication at a university in Sweden, where electrical engineering teachers, language and communication teachers and student counsellors work in close, team-based cooperation using a project model which requires the students to analyse, implement and communicate technical problems. The paper discusses the change in this course - from an EAP course primarily prioritizing language training which ran parallel with a project course - to one unified ICL course. The progression is described through the changes in the organization of the course, and the article focuses on one learning activity: interdisciplinary tutorials on project reports. Through a pilot study where these sessions were video recorded and mapped, we conclude that the presence of different roles became an asset for the range of what the students see as relevant for their project report. In particular, the technical report genre was critically analysed, including problematic areas such as textual sequencing and display of technical problems; data visualisation and commentary; and referencing.
April 2013
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Humans routinely fail to comprehend complexity and anticipate long-term consequences. Systems dynamicists try to overcome these weaknesses by developing computer-supported models that can account for multiple variables in non-linear relationships. Using programs such as STELLA and Vensim, systems dynamicists create stock-and-flow diagrams, equations, and, ultimately, interfaces that enable others to interact with the model. This paper describes how one such model was developed and speculates on roles that technical communicators might play in future projects.
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In this paper, we discuss the use of visual representations to assist people in understanding complex information about sea level rise and climate change. We report on the results of a 2011 study in which we conducted plus-minus document usability evaluations of documents describing the mechanisms and consequences of sea-level rise in coastal areas. The protocol included 40 participant interviews and post interview quizzes. We tested with three documents, one that presented information for the U.S. southeastern coastal region and two that presented information "localized" for the two areas in which we conducted the research. Findings indicate that participants had difficulty with information presented in graphs and maps and that, while they indicated preferences for localized information, localized images did not improve understanding of complex information.
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Transforming contracts from legal rules to user-centered communication tools: a human-information interaction challenge ↗
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In this paper, we illustrate how merging contract design with information design, especially visualization, can help to transform contracts (and people's perceptions about contracts) from legal rules to communication tools. We argue that improved human-contract interaction can maximize the value of commercial relationships, minimize risk, and prevent workplace frustration. Viewing contracts as boundary objects and changing their design to overcome the current challenges offer unexplored opportunities for both research and practice.
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Today, the process of image management is extremely time-consuming for IT administrators. Until now, this complicated process has not been extensively explored by design researchers. During a recent research study at Citrix, we interviewed 17 IT professionals. We used a process we call "adaptive interviewing," a flexible methodology that could accommodate the various infrastructures of IT organizations and the diversity of ways that administrators handle image management. While conducting our interviews, we worked with our information designer to create several visualizations of our data. Ultimately, we found that supplementing interviews with information visualizations is a powerful way to explore, understand, and explain the complex system of IT image management.
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There are a multitude of rules of writing and design. Cargo cult design occurs when designers rigidly apply a design rule without a clear understanding of why the rule exists or whether it applies to the situation. The rules moved into the status of being a rule for a reason. It is important for designers to understand those reasons so they can critically analyze the situation and make decisions about the applicability of the rule. Successful design requires deeply understanding and working within the situational context and not blindly applying generic rules.
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ReaderCentric writing for the prosumer marketplace: proposing a new, content-based information architecture model ↗
Abstract
As usability experts describe the appropriate models for writing in digital, they consistently express the need to write in a user-centric format. While I agree with the importance of efficient navigation in Web content, I suggest that user-centric writing only applies to part of the content we find in a website. Other styles of writing are almost always required. Two additional styles are persuasion-centric and quality-centric writing. These two styles are required by almost all marketing writing and especially marketing writing for the prosumer community. In this article I extend the ideas found in user centered design to include user-centric, persuasion-centric, and quality-centric writing (which combination I call ReaderCentric writing ). I believe this impacts information architecture in a number of important ways, perhaps most notably in the way the various writing styles impact the mindset of the information architect. I will explain why these writing models are important and demonstrate what happens when the models are ignored or not understood, plus how they may be successfully applied to marketing documents on the Internet. Finally, I will speculate on how information architecture may be adjusted to meet the needs of the content, writer, and reader.
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In 2011, I faced a complex research problem: how could mobile device user experience (HCMVX) of visitors to Humboldt County, California, be measured and improved? Mobile visitors are visitors who actively use their smart mobile devices, like smart phones and iPads but not laptops, while on vacation. In 2011, there were no official records or policies regarding mobile visitors and little local awareness of mobile tourism in Humboldt County. No one had measured mobile visitors' experience in Humboldt County and few officials had any idea on how to improve these visitors' experiences. This information and policy gap also meant there was no clear way to contact mobile visitors or arrange for mobile usability tests. I faced a complex system with no clear starting point. Traditional usability methods did not initially help because the majority of usability methods rely on clearly identified users, tasks, or goals. While I planned to use traditional usability methods once the users and usability problem(s) were identified, it was necessary to first locate and identify the users and their tasks and goals. Using Deleuze's assemblage concept, I approached the complex system of HCMVX, identified potential points of engagement, conducted field research and interviews, analyzed, and wrote up my results in less than six months. Local officials took my results and reshaped part of their policies and merchant training based on my data and conclusion. Deleuze's assemblage offers usability practitioners a means to approach complex systems and rapidly identify points of engagement.
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Traditional usability firms (or usability groups within large companies) tend to focus on evaluation, and their design process typically ends at the Discover phase. For organizations (or individuals) that tout themselves as "User Experience", the goal is to have the research and data dictate design, going so far as to have the research person creating wireframes - defining screen layout, interaction models and information architecture. After all, isn't a research-based interface what we're after?
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Sixteenth- and Seventeenth-Century Falconry Manuals: Technical Writing with a Classical Rhetorical Influence ↗
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This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.
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Elsie Ray, a research librarian at Anaconda Copper Mining Company, was the prime mover in the effort to organize the Association of Technical Writers and Editors (TWE), one of the organizations that eventually became the Society for Technical Communication (STC). This article seeks to recover Ray's professional contributions and memorialize her as a significant figure in the history of the technical communication profession.
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This mixed-methods experimental study examined the effect of service learning in a distance education technical writing course. Quantitative analysis of data found evidence for a positive relationship between participation in service learning and technical writing learning outcomes. Additionally, qualitative analysis suggests that service learning in online technical writing courses helps students to make connections to the “real world,” encourages students to connect with their audience(s) and develop a sense of purpose for writing tasks, connects students to future employment, and develops deep learning with course materials. It is hypothesized that these factors support the development of learning outcomes in distance education students.
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Moving towards Ethnorelativism: A Framework for Measuring and Meeting Students' Needs in Cross-Cultural Business and Technical Communication ↗
Abstract
Scholars in business and technical communication have continuously made efforts to look for effective teaching approaches for cross-cultural business and technical communication; however, little research has been conducted to study the process by which students develop intercultural competence; fewer studies have been conducted to assess learners' needs for gaining intercultural competence in the globalization age. To assess students' level of intercultural competence and understand whether they are likely to change in response to teaching, I first introduce a two-part framework for teaching and learning intercultural business and technical communication: the DMIS model—Developmental Model of Intercultural Sensitivity, and the related instrument to assess intercultural sensitivity—the Intercultural Development Inventory (IDI). Then I report the results of using the framework to assess and develop students' intercultural competence, and conclude the study by emphasizing the significance of the current empirical research and discuss the framework's limitations.
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The Efficacy of Text Messaging to Improve Social Connectedness and Team Attitude in Student Technical Communication Projects: An Experimental Study ↗
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This experimental study investigates the impact of short-messaging service (SMS)—text messaging—on social connectedness and group attitude in student technical communication projects. It also investigates message types and communication medium preferences. Using a between-subjects design, the experiment compares two student groups: SMS only and non-SMS. The results indicated several statistically significant differences. Compared to students in the non-SMS group, students in the SMS-only group (a) communicated more, (b) felt more connected, and (c) sent more questions, answers, and nonproject-related messages. These results provide empirical evidence for using SMS in team contexts.
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Novice Web developers and other technical communicators need to learn not only accessibility standards but also factors that make designs usable to audiences with disabilities. One challenge of teaching accessibility to novices is creating exigency; another is emulating experiences of users with disabilities. This article tackles teaching novices to create Web sites for visually impaired audiences using a five-stage, recursive approach. Teaching best coding practices is only one stage: Instructors should create exigency by introducing real users and their experiences. They should also check for accessibility and emulate screen-reader output using tools such as WAVE and FANGS, respectively. Furthermore, novice developers should examine how different tools can be used in combination to provide a variety of feedback.
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Examining the Effect of Reflective Assessment on the Quality of Visual Design Assignments in the Technical Writing Classroom ↗
Abstract
This article examines the role that reflective assessment plays in contributing to the quality of students' visual designs. Students who are required to account for their rhetorical decisions in the design of a document benefit from the practice of verbalizing those decisions. However, this study shows that students who engage in reflective assessment actually produce stronger visual designs as well. This effect should help determine the extent to which such assessments should be included in the classroom.
March 2013
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Abstract
The editors of Present Tense enjoyed meeting potential and current authors at the recent Conference on College Composition and Communication and the Association of Teachers of Technical Writing Conference.
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Intercultural communication: a new approach to international relations and global challenges (sadri, h.a. and flammia, m.) [book review] ↗
Abstract
The authors of this book have brought together their expertise in international relations and technical communication, respectively, and produced a fresh and topical treatment of intercultural communication from an interdisciplinary perspective. The book aims to enhance the reader's basic stance as a culturally aware person and his/her ability to act mindfully in intercultural encounters. The book is divided into four parts: an introduction of the central concepts and key theories of intercultural communication; an explanation of the four different approaches to the study of intercultural and international communication: the social science approach, the interpretative approach, the critical approach, and the dialectical approach; a discussion of the various processes and technologies related to intercultural and international communication; and finally, a discussion of the ethical dimensions related to culture. The book is highly rich in detail, and the work is an invaluable source of information for the reader who is looking for a holistic picture of intercultural and international communication on a global level. On the other hand, its wide scope does not permit a more in-depth treatment of many issues, such as linguistics or translation. There is a fair degree of repetition in the book, which makes skimming and browsing through the book easy, but which might cause some frustration for the chronological reader. However, for classroom purposes, the book is ideal as it offers numerous theoretical viewpoints.
January 2013
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Abstract
This poster reports data from a pilot study of communication practices in the microblogging site Twitter. A content analysis was conducted on a random sample of 50 tweets from the #hpv (human papillomavirus) stream in order to determine any recurring practices such as use of links, retweets, uses of the @ symbol, and other phenomena. The pilot study found that, unlike studies conducted on communication patterns in Twitter streams, the participants in the #hpv stream use it to primarily broadcast information as opposed to interacting and conversing with one another, and collaboration, while present indirectly, is minimal. The researcher plans to expand the sample set to 900 tweets and continue the process of content analysis in order to determine more solid findings for practices of communication in this space. The researcher also plans to examine other spaces relevant to the exchange of information on HPV, conduct content analyses for them, and compare them to the findings on Twitter. The goal is to use these findings for both health and technical communication so that better systems can be designed to optimize the power of participant generated information spaces.
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Within a Technical Communication classroom, policywork has been used to teach students the vital discursive and conceptual skills valued by technical fields. However, given the move of technical communicators into the public sphere, these skills can and should be expanded to include diverse practices and modes of thought. As such, this article suggests that storytelling can be used as a pedagogical tool to help students think more critically about the (sometimes hidden) relationships that policywork inheres. This article articulates relational work as a target skills set for students and suggests specific activities and handouts for developing these skills.
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This article highlights the creation of professional electronic portfolios (eportfolios) in an upper-division technical writing course (Writing for Interactive Media) so that students can profile their work. This application emphasizes the professional aspect of eportfolios in order to help students develop multiple literacies as they transition into the job market. The author proposes administering a four-part assignment series that leads to the production of a professional eportfolio: (a) proposal, (b) design document, (c) script, and (d) professional eportfolio. Following each assignment, she discusses its limitations and assessment criteria.
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Click to increase image sizeClick to decrease image size ACKNOWLEDGMENTS Space does not permit us to express adequate thanks to those who contributed essays for this special issue, nor to the more than 30 other scholars whose proposed essays we could not include. We hope that many of them will publish the work they proposed in this or other journals. Thanks also to the TCQ editors who helped and encouraged us throughout the development of the issue: Scott Mogull, Ken Baake, Ryan Hoover, Brent Henze, and the patient and kind Amy Koerber. Our humble thanks finally to the wise and generous scholars who served as reviewers of proposals and manuscripts: Michael Bokor, Daniel Ding, Sam Dragga, Richard Hunsinger, Robert Johnson, Kyle Mattson, Mya A. Poe, Jingfang Ren, Julie Stagger, and Huatong Sun. Additional informationNotes on contributorsHuiling Ding Huiling Ding is an assistant professor of professional communication at North Carolina State University. She has published in Technical Communication Quarterly; Rhetoric, Globalization, and Professional Communication; Written Communication; China Media Research; Business Communication Quarterly; Rhetoric Review; and English for Specific Purposes. Gerald Savage Gerald Savage is a professor emeritus from Illinois State University. He has published in numerous journals and essay collections and has coedited several books, including Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication, coedited with Han Yu and forthcoming from Wiley-IEEE.
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Reassembling Technical Communication: A Framework for Studying Multilingual and Multimodal Practices in Global Contexts ↗
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Drawing on a case study of an Israeli start-up company, this article maps out a theoretical and methodological framework for linking local multilingual and multimodal literacy practices to wider institutional, cultural, and global contexts. Central to this framework is attention to the linking of tools, texts, and people distributed across space-time. This process foregrounds the complex mediation of activity and the dynamic pathways shaping the ways English is being reassembled in local-global ecologies.
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Managing Complexity: A Technical Communication Translation Case Study in Multilateral International Collaboration ↗
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This article discusses the largest and most complex international learning-by-doing project to date—a project involving translation from Danish and Dutch into English and editing into American English alongside a project involving writing, usability testing, and translation from English into Dutch and into French. The complexity of the undertaking proved to be a central element in the students' learning, as the collaboration closely resembles the complexity of international documentation workplaces of language service providers.
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Abstract Information and communication technology for development (ICTD) involves using information and communication technologies (ICTs) to improve the well-being of people in resource-constrained environments. Because ICTD projects involve crafting technical information and the ICTs that convey it, ICTD involves challenges familiar to technical communicators, such as balancing stakeholder interests and building credibility necessary to influence stakeholders. This article presents how trust and credibility affect ICTD projects, describing implications for development contexts and for distributed work environments. Keywords: credibilitydistributed workinformation and communication technologyresource-constrained environmentstrust ACKNOWLEDGMENTS The author would like to thank the project stakeholders who participated in this research, as well as the Microsoft Research Technology for Emerging Markets research group, M. Haselkorn, B. Kolko, C. Lee, and K. Toyama for their support of this work. Additional informationNotes on contributorsRebecca Walton Rebecca Walton is an assistant professor at Utah State University. Her research explores how human and contextual factors affect the design and use of information and communication technologies in resource-constrained environments.
December 2012
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Teaching Case Using a Research in Technical and Scientific Communication Class to Teach Essential Workplace Skills ↗
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Teaching problem: Undergraduate research at the university level often focuses on the production of a traditional research paper, one with an academic orientation, often information heavy and analysis light, emphasizing the importance of secondary sources and documentation style over the process of inquiry. What approaches to undergraduate research would enable aspiring technical communicators to develop research skills that would better prepare them for success in a professional environment? Situating the case: The approaches described in this paper draw on the work of Mel Levine as presented in , in which he delineates several reasons why young people encounter problems when they enter professional environments: overly managed lives, no experience of delayed gratification, inability to think critically, limited knowledge of their own strengths and weaknesses, and an expectation of stability in the so-called adult world. Levine claims that these problems can be addressed by helping students develop a sense of inner direction as opposed to direction from without, an understanding of how to think critically and apply knowledge, a willingness to build and refine skills over time, and competent writing and speaking skills. In addition, the approaches described in this paper draw on three well-established research traditions: mixed methods research, problem-based research, and action research. How this case was studied: This paper describes the experiences of using two approaches to teach Research in Technical and Scientific Communication at a mid-sized state university in Virginia. The material was collected informally over a period of six years of teaching the course-through observation, student feedback, and completed research reports. About the case: Research in Technical and Scientific Communication required students to produce a research report within the context of real-world inquiry, appropriately focused for a specific audience and purpose, using both primary and secondary sources, and including analysis as well as information. Two approaches were used. The Real Client approach required students to investigate a small-scale, real-world problem or need, which became the focus of a research report that could be submitted to a specific audience for a specific purpose, both identified by the student early in the research process. The Impact of Technology approach required students to consider the impact of technology on modern life, investigate a narrower topic within this broad topic, and prepare a report that could be published in the university magazine or student newspaper. Examples of strong and weak research reports illustrate which features of each approach worked well and which posed challenges. Overall, students responded well to both approaches, but found the Impact of Technology approach more congenial because it was more familiar to them than the Real Client approach. Nonetheless, with both approaches, but especially with the Real Client approach, students seemed reluctant to make necessary contacts, conduct in-depth interviews, and include well-developed analysis. They were more comfortable gathering information anonymously through secondary source material or online surveys, and presenting that information with a limited amount of analysis. Both approaches served to move students toward a more realistic understanding of the kind of research needed in professional environments. Conclusions: These approaches also addressed the concerns raised by Levine. The study was limited by its informal nature, with observations and conclusions resulting from a six-year period of informal experimentation and refinement, during which the requirements for the research report were continually redesigned to better address what students would need to be successful in a workplace.
October 2012
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Abstract
“Beginning in late the 1970s, rhetoric and composition scholars have had three primary access points from which to approach the study of medicine: canonical rhetoric, technical communication, and the rhetoric of science.”
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Game Theory and Technical Communication: Interpreting the Texas Two-Step through Harsanyi Transformation ↗
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The author uses game theoretical models to identify technical communication breakdowns encountered during the notoriously confusing Texas Two-Step voting and caucusing process. Specifically, the author uses narrative theory and game theory to highlight areas where caucus participants needed instructions to better understand the rules of the game and user analysis to better anticipate participants' motives and strategies. As a central tool of analysis, the author uses Nobel Laureate John C. Harsanyi's work on “incomplete game” or Bayesian games. The article demonstrates opportunities for technical communication scholars and teachers to use interdisciplinary approaches to discover layers of technical communication in small group negotiations and to evaluate the layers of instructions and technologies needed to facilitate effective and ethical decision making in political caucusing.
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Immutable Mobiles Revisited: A Framework for Evaluating the Function of Ephemeral Texts in Design Arguments ↗
Abstract
This article makes the argument that material evidence for many of the most valuable contributions that contemporary technical communicators make to their organizations is often found not in the traditional documentation that they produce but, rather, in the more fragmentary and provisional documents they create as daily participants in their work teams. To make this argument, the article presents data from a case study of a technical communicator at a software firm, showing how a reminder note he carried to a meeting helped him achieve an important design change. The article unpacks the concept of immutable mobiles from actor network theory to derive a framework that helps us interpret the multiple functions of this note in helping the technical communicator warrant and win a design argument with software developers.
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Place Existing Online Business Communication Classes into the International Context: Social Presence from Potential Learners' Perspectives ↗
Abstract
Recent scholarship on global online courses points to the need to examine the issue of social context in an online global learning environment. To explore global learners' cultural perspectives on the social climate of an online class, we first review the social presence theory—which can be used to examine the social climate in an online classroom, and explain factors that contribute to learners' social presence. Then we report findings of a survey conducted among a group of Chinese business students and discuss specific aspects of an online business communication class which might contribute to enhancing global learners' sense of social presence in an online environment. We conclude the study by explaining the present study's implications for delivering effective online business and technical communication courses with global learners and recommending strategies for increasing global audiences' social presence in an online class created by the instructor and the online community.
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Abstract
Although scholars have acknowledged technical texts written during the Middle-Ages, there is no mention of “technical writer” as a profession except for Geoffrey Chaucer, and historically absent is the accreditation of medieval female writers who pioneered the field of medical-technical communication. In an era dominated by identifiable medieval male technical writers, this article analyzes the medical texts of Hildegard von Bingen, which should be recognized as significant scientific and medical contributions to the field of medical-technical writing. Because the term “technical writing” or “technical writer” did not exist during the Middle Ages, accrediting female medieval scientific and medical writers as technical writers requires the application of modern thought and definition. Primarily known as a mystic and writer of poetry and music, Hildegard's technological and medical texts have slowly gained interest within the medical community. Her texts Physica and Causae Curae, written in the style of modern-day patient history and physicals, outline patient symptoms, causes and effects, preceded by a treatment plan. This article examines Hildegard von Bingen's medical works, identifying her as a scientific or medical technical writer within the same context from which scholars assign Chaucer the same title, and from which all medical and scientific writers of medical texts can be professionally accredited as technical communicator or writer.
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Three Recent Books on Research Methods in Technical Communication: A Research Primer for Technical Communication: Methods, Exemplars, and Analyses. Michael A. Hughes and George F. Hayhoe. New York, NY: Lawrence Erlbaum, 2008. 220 pp.Becoming a Writing Researcher. Ann M. Blakeslee and Cathy Fleischer. Mahwah, NJ: Lawrence Erlbaum, 2007. 230 pp.Digital Writing Research: Technologies, Methodologies, and Ethical Issues. Heidi A. McKee and Danielle N. DeVoss (Eds.). Cresskill, NJ: Hampton, 2007. 454 pp. ↗
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Abstract
This article considers how users employ extraorganizational technical communication to reshape technologies, both materially and symbolically, even after these technologies enter into common use. Specifically, I analyze how women bicyclists of the 1890s authored instructional materials to complicate gendered and classed assumptions about users implicit in manufacturer-produced texts. I argue that technical communicators, in their teaching and research, should consider the role that extraorganizational technical communication plays in generating vital and lasting cultural changes.
September 2012
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Abstract
Research questions: How can our current knowledge of experiential learning be applied to cross-cultural web-based training? How do postproject interviews with the participants advance our knowledge about experiential learning? What practical recommendations for teachers and trainers can be offered based on this and similar case studies? Situating the case: Literature on virtual teams stipulates the importance of teaching leadership development within teams, including methods of conflict resolution, and flexibility in methods and tools of communication. Literature on experiential learning places a high value on learner experience, and on indirect and combined methods of assessing experiential learning projects. Methodology: The case was studied through the analysis of data obtained from unstructured class interviews with three of the US-based participants of the teaching project. Interview participants were chosen to ensure a variety of responses about their experiences while taking part in the project. About the case: The project was a part of an introductory graduate-level seminar in technical and scientific communication. Graduate students in technical communication from the US and graduate students in marketing from Ukraine participated in the project. The participants worked in virtual teams to create collaborative analyses of localized versions of websites of transnational corporations. The findings of this research are as follows. (1) Virtual teams work more effectively when given time to build trust and connections among participants. (2) Virtual teams work more effectively when time is devoted to the development of leaders and the articulation of leadership responsibilities within teams. (3) Experiential learning team participants use a variety of communication tools depending on the nature of the communicative task at hand. (4) As part of the learning process, virtual team members recognized and attempted to adjust to cultural and professional discourse differences between countries and professional fields.
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This study examines the nature, manifestations and causes of communication problems in international outsourcing engagements. Specifically, it explores a case of business process outsourcing (BPO), which is the transfer of a number of business processes, such as payroll, supply chain management, and customer relations to an external supplier. In this case, a company based in the US outsourced its business processes to a company in India. (1) If widespread proficiency in English is the reason for India's predominant position in outsourcing, then why do we hear about communication problems? (2) What are the causes of such problems? (3) In what forms and situations do they manifest? (4) How could technical communication offer solutions to ameliorate or minimize some of these communication problems? Similar cases studied include previous studies of call centers in the Philippines and outsourcing relationships in software companies have identified challenges in those relationships to problems of intercultural communications, such as language use and differences in culture. Three areas of inquiry informed this study. Intercultural communication theories provide frameworks and touch points for assessing the role of culture in communication. Previous studies of outsourcing and offshoring provided definitions of the broad range of arrangements that comprise outsourcing. Although these studies all concluded that communication is a crucial factor in the success of outsourced projects, they offered few details of communication problems, their causes, manifestations, and possible solutions. Accounts of India represent India as a rapidly-growing, dynamic economy with certain typical communication problems. The study was designed as a mixed-methods, single-case study with a mix of quantitative and qualitative methods. Quantitative data were gathered through surveys that helped develop a picture of patterns in areas such as communication problems, preferred methods of communication, and patterns of escalation while qualitative data from 45 personal interviews and one group interview provided insights into the nature and resolution of communication dissonances. The case studied ABC Corporation, a captive Indian company that performed BPO for a major American corporation. Communication problems that arise in the outsourcing relationship include differences in corporate culture and differences in linguistic and rhetorical choices. Issues causing these problems include differences in education and training. Ongoing training in cross-cultural communication is needed at all stages of the outsourcing cycle, with an emphasis on communication skills in the early stages of the process, especially the hiring stage. Technical communication can offer solutions to these problems because our field can help structure suitable training applying theories such as Cross' Theory of centripetal and centrifugal forces, which provide frameworks for assessing and addressing communication problems.
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Combining Concurrent Think-Aloud Protocols and Eye-Tracking Observations: An Analysis of Verbalizations and Silences ↗
Abstract
Research problem: Concurrent think-aloud (CTA) protocols are one of the dominant approaches of usability testing. However, there is still debate about the validity of the method, partly focusing on the usefulness and exhaustiveness of participants' verbalizations. The rise of eye-tracking technology sheds new light on this discussion, as participants' working processes can now be observed in more detail. Research questions: (1) What kinds of verbalizations do participants produce, and how do they relate to the information that can be directly observed using eye tracking? (2) What do eye movements reveal about cognitive processes at times when participants stop verbalizing? Literature review: Our study replicates an earlier study by Cooke (2010), who used a combination of CTA protocols and eye tracking in a small sample with experienced and highly educated participants to investigate the validity of CTA. Cooke's results suggest that the additional value of participants' verbalizations is limited: at least 77% of the verbalizations referred to things that could be easily observed with eye tracking. Methodology: We conducted a study in which 60 participants with different characteristics performed tasks on informational websites. During their task performance, they verbalized their thoughts, and simultaneously their eye movements were measured. The resulting think-aloud protocols were divided in verbalization units, which were coded into content types. Silences were registered, and eye movements during these silences were analyzed. Results and discussion: We found a different distribution of verbalization types than Cooke (2010) reported, with far more verbalizations where participants formulated doubts, judgments on the website, or expressions of frustration. In our study, verbalizations provided a substantial contribution in addition to the directly observable user problems. We measured a rather high percentage of silences (27%), during which participants most often were scanning pages for information. During these silences, interesting observations could be made about users' processes and obstacles on the website. The implication of our study is that we now have a better understanding of the types of verbalizations that a CTA evaluation might generate. Further, we know that relevant usability observations can be made during silences. A limitation is that we do not know yet the influence of specific characteristics of the evaluation setting on the types of verbalizations and silences. Future research should focus on the influence of evaluation settings on the outcomes of an evaluation, in particular, the influence of characteristics of the participants who are involved in the study.
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Abstract
Welcome to your newly redesigned SIGDOC newsletter. Nearly a year ago, we began having conversations about publishing opportunities for cutting-edge (and often bleeding-edge) research in our field. The kind of work that includes pilot studies, exploratory research happening inside labs, centers, and in the field. The kind of work that has trouble getting recognition and funding because it is new, does not have years of research behind it, and is often risky to take on. Cutting-edge work is also the kind of research and application work that needs to find a publishing venue as quickly as possible to encourage further exploration, discussion, and refinement. Other relevant work would be surprising and interesting results of a usability test or development project. Although this work may not be as bleeding edge (and may not even qualify as a "full research project,") the knowledge the project team gained can help other groups and needs a venue on which that communication can occur.
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Abstract
What is communication design? The term may represent, along with technical communication, information design, and content development, the latest permutation of how the work once known as technical writing has been re-named and re-professionalized. This is a reductive answer, of course, since the terms emphasize different qualities of that work and all are pinchy and baggy as generic descriptors. A different answer is that the term communication design captures an awareness that our field lacks a center. It has its genres and its processes, but as Johnson-Eilola and Selber (in press) argue, it is the focus on defining and solving problems in novel ways and in response to the exigencies of highly varied situations that underscores the importance of what we do. I prefer to see communication design as an embrace of that role, a recognition that the scope of our concern is broad: it is communication. It is also constructive work, aimed at producing concrete effects in the world. It is not just writing; it is design.
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Abstract
Ask 10 technical communicators to define information design, and you're likely to get as many very different answers (Redish, 2000). Despite the variety, however, I think that most definitions of information design correspond more or less to one of the following approaches.
July 2012
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Taxonomies, Folksonomies, and Semantics: Establishing Functional Meaning in Navigational Structures ↗
Abstract
This article argues for the establishment of a usability process that incorporates the study of “words” and “word phrases.” It demonstrates how semantically mapping a navigational taxonomy can help the developers of digital environments establish a more focused sense of functional meaning for the users of their digital designs.
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The Development of a Project-Based Collaborative Technical Writing Model Founded on Learner Feedback in a Tertiary Aeronautical Engineering Program ↗
Abstract
The present article describes and evaluates collaborative interdisciplinary group projects initiated by content lecturers and an English-as-a-Foreign-Language (EFL) instructor for the purpose of teaching technical writing skills in an aeronautical engineering degree program. The proposed technical writing model is assessed against the results of a learner survey and refined accordingly. The survey showed that learners appreciated the cross-disciplinary collaboration in projects, and it delivered important insights into learning effects and student progress in both language and content matters. The article concludes with a list of recommendations for the implementation of project-based collaborative technical writing instruction, which may support or complement academic writing courses in similar contexts. The proposed model considers the circumstances of students in workload-intensive tertiary settings and synthesizes approaches such as problem-based learning, content-based instruction, task-based language teaching, a guided product approach to collaborative writing, and learner autonomy.
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Preparing Technical Communication Students to Function as User Advocates in a Self-Service Society ↗
Abstract
The self-service nature of today's society means that technical communicators are needed more than ever before since users may find themselves struggling to make sense of online documentation with minimal support from the institutions that provide it. Certain demographics within the user population (older adults, disabled persons, non-native speakers) may face serious challenges when trying to use self-service documentation. Technical communication educators should prepare students to function as user advocates for members of these groups. Technical communication students need a thorough understanding of the challenges that may interfere with an audience's ability to use websites and other online documentation. This article suggests ways to help students gain this understanding through course content and by structuring service-learning and virtual team projects in which students can put their newly-developed understanding into practice.
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Race, Rhetoric, and Technology: A Case Study of Decolonial Technical Communication Theory, Methodology, and Pedagogy ↗
Abstract
This article engages disciplinary (and interdisciplinary) conversations at the intersections of race, rhetoric, technology, and technical communication and offers a case study of curriculum development that supports disciplinary inquiry at these complex interstices. Specifically, informed by a decolonial framework, this article discusses the status of cultural and critical race studies in technical communication scholarship; tentative definitions of race, rhetoric, and technology; the cultural usability research conducted and located accountability in the process of designing a graduate course that studies rhetorics of race and technology; and the implications of this inquiry for the discipline, field, and practices of technical communication.
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Beyond Compliance: Participatory Translation of Safety Communication for Latino Construction Workers ↗
Abstract
Developing effective workplace safety and risk communication materials for Latino construction workers poses a challenge for technical communicators. These workers are at a disadvantage because of culture and language differences on many job sites. Furthermore, low levels of literacy in any language and lack of proper training compound their job site communication problems. This article builds on cultural studies-based recommendations to develop discourse in workplace safety and risk that these workers can fully understand. The authors in this study used direct creative input from Latino construction workers in order to create safety and risk communication products that were evaluated as effective and culturally relevant for these workers and their peers.
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From the Workplace to Academia: Nontraditional Students and the Relevance of Workplace Experience in Technical Writing Pedagogy ↗
Abstract
In this study, I compared initial drafts of job application cover letters by nontraditional students in an introductory professional writing course with those by traditional students to determine if prior workplace experience improves rhetorical adaptability in students' writing. Although one might expect nontraditional students to display more rhetorical adaptability, this study reveals no difference. These results suggest that minor changes in pedagogy may help nontraditional students use their workplace experience to improve workplace-oriented writing in the classroom.
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Moving From Artifact to Action: A Grounded Investigation of Visual Displays of Evidence during Medical Deliberations ↗
Abstract
This article builds on scholarship in technical communication, medical rhetoric, and visual communication and represents a portion of a grounded study of one medical workplace setting's visualization practices. Specifically, the author explores how medical images—as technologically and rhetorically rendered artifacts—make “present” (Perelman & Olbrechts-Tyteca, 1969 Perelman , C. , & Olbrechts-Tyteca , L. ( 1969 ). The new rhetoric . Notre Dame , IN : University of Notre Dame Press . [Google Scholar]) the material characteristics of disease and thereby perceptually and argumentatively afford the construction of knowledge about future cancer-care action.