Borrowing from the ethnographic genre that Van Maanen (1988) called the confessional tale, this commentary reflects on the political, ethical, and professional concerns that arise when critical intellectuals work in a government installation that maintains the nation’s nuclear stockpile. The authors suggest that the future is, as Haraway (1997) argued, ineluctably technological and that the best way to engage this cultural formation is from within, eschewing the easy politics of the science wars and articulating critical projects with the hard work of science. The modernist ideal of unconflicted ideological positions and research—stories of good guys and bad guys—is a disabling illusion. Practicing rhetoricians face a kind of “worldliness” that Hall (1989) described as a necessary counterpart to the “clean air” of theory. The authors invite their colleagues to join them in grappling with political and ethical analyses in a world of impure identity in which knowledge and power circulate promiscuously.

In this article, we argue that mentoring of technical communication students must occur within the classroom. In our survey of students, we found that most students felt they had not been mentored. In our ethnography, we found that although students could define the term “mentor”, many were conflicted about its value. This confusion made students less likely to seek out or recognize mentoring opportunities. Students recognized mentoring practices that teachers implemented; however, they did not necessarily identify those practices as “mentoring”. We conclude that confusion arose from students' ambiguous views about mentoring and the lack of standard mentoring practices in the humanities. Therefore, teachers who intend to mentor in the classroom must (a) be more explicit in implementing elements that distinguish mentoring from teaching (e.g., intent and involvement), (b) extend an invitation to students to be mentored, and (c) help students develop a professional identity.

Abstract This article reports the results of a case study of two maps, produced by the National Marine Fisheries Service and the Natural Resources Defense Council, and their involvement in a federal court case over the deployment of the Navy's low-frequency active sonar. Borrowing from Kress and van Leeuwen's (1996) Kress, G. and van Leeuwen, T. 1996. Reading images: The grammar of visual design, New York: Routledge. [Google Scholar] approach to visual analysis, Turnbull's (1989) Turnbull, D. 1989. Maps are territories, science is an atlas: A portfolio of exhibits, Chicago: University of Chicago Press. [Google Scholar] understanding of the map, and Latour's (1990) Latour, B. 1990. “Drawing things together.”. In Representation in scientific practice, Edited by: Lynch, M. and Woolgar, S. 19–68. Cambridge, MA: MIT Press. [Google Scholar] understanding of how visuals work in social contexts, the article offers an analytical approach to studying maps as powerful visual, rhetorical objects.

Abstract This article reports the results of a case study of two maps, produced by the National Marine Fisheries Service and the Natural Resources Defense Council, and their involvement in a federal court case over the deployment of the Navy's low-frequency active sonar. Borrowing from Kress and van Leeuwen's (1996) Kress, G. and van Leeuwen, T. 1996. Reading images: The grammar of visual design, New York: Routledge. [Google Scholar] approach to visual analysis, Turnbull's (1989) Turnbull, D. 1989. Maps are territories, science is an atlas: A portfolio of exhibits, Chicago: University of Chicago Press. [Google Scholar] understanding of the map, and Latour's (1990) Latour, B. 1990. “Drawing things together.”. In Representation in scientific practice, Edited by: Lynch, M. and Woolgar, S. 19–68. Cambridge, MA: MIT Press. [Google Scholar] understanding of how visuals work in social contexts, the article offers an analytical approach to studying maps as powerful visual, rhetorical objects.

Abstract Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms. ACKNOWLEDGMENTS We gratefully acknowledge the help of our undergraduate and graduate associates, MO and JB. They not only attended every one of our classes but also conducted our interviews. This particular study would not have been possible without them. Additional informationNotes on contributorsJean LutzJean Lutz, also an associate professor of English, directs two technical communication programs at Miami University. She is coeditor of The Practice of Technical and Scientific Communication. She has published in collections and journals, including College English and Research in the Teaching of English.Mary FullerMary Fuller, associate professor of English and Director of the Ohio Writing Project, has coauthored Literature: Options for Reading and Writing and published essays in collections and journals, including National Middle School Journal, Writing Program Administrator, and National Writing Project Quarterly.

Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms.

Based on an interpretive case study in a large petrochemical company, this paper provides evidence for a theoretical framework based on the relationship of abstract and personal trust to the effectiveness of long-term virtual teams. This theory of virtual teams states that, when all other enabling factors for trust and effective virtual team working are conducive, then four elements exist: first, personal trust is most effectively established or reinvigorated through geographically collocated social interaction; second, personal trust is an antecedent to the activation and operation of effective virtual teams; third, abstract trust is an alternative to personal trust as an antecedent to the activation and operation of effective, short-term virtual teams; and finally, personal trust gradually dissipates over time without collocated social interaction. This theory leads to four propositions about the role of ubiquitous computing for virtual teams. These propositions draw from the mobility brought by ubiquitous computing to potential and active virtual teams. The mobility can be used to collocate (perhaps rhythmically or routinely) team members for the purpose of enabling or sustaining perpetual virtual teams

This historical case study of a non-rule policy document (NPD) adopted by the Indiana Department of Environmental Management describes an emerging genre in environmental discourse. The NPD standardizes environmental public policy for land disposal of foundry sand, a solid waste. The collaborative writing process took six months with industry input, and the NPD was presented to two environmental boards. Two contrasts, in process and format, distinguish NPDs from rules. The NPD is an entirely new kind of writing which includes guidance for implementing statutes. The writing process in the case involves government writers and industry representatives, although it does not include other public input such as public hearings. Instead, the staff of the pollution control agency simply presents the NPD to the appropriate environmental policy boards and arranges for its publication. This article adds to the body of knowledge about technical writing in government, specifically environmental policy and non-academic genres.

Finding itself at the center of highly publicized legal and political deliberations over fairness in testing, personnel credibility, and legal liability, the training department at a North American transit authority adopted a genre system that enabled the production of objective evidence of job competence, which was then used to make objective decisions about who passed and failed various training programs. The ongoing genre-structured activity of the department involved not only the regularization of organizational texts but also the regularization of social interaction mediated by those texts, which, while producing the types of interpretively stable documents required for successful public deliberation, led to a shift in authority and social relations within the department that instigated considerable resentment and loss of morale among many veteran instructors.

This article examines the poetry, prose, and rap lyrics written by nine low-income, African American and Latino urban youths. The study is based on a 3-year research project using ethnographic methods including field observations, informal interviews, and collection of written artifacts. Part of a larger study of these youths’ writing practices, this article focuses on the ways that they use writing to negotiate gendered and sexual identities in complicated, sometimes conflicting, ways. The article is grounded in the field of new literacy studies, and the author argues that educators and other youth workers can find, in the writing of youths like those in the study, an entrèe into sometimes uncomfortable yet vitally important conversations about gender and sexuality. Through analysis of the writers’ texts and conversations, the author models ways of drawing useful insights from such texts.

This article attempts to analyze the ineffable quality of ethos in a case study anout Frances Willard, contending that she succeeded with conservative middle-class audiences by invoking the ethos of the Methodist woman preacher, which she may have learned from her mentor Phoebe Palmer. Methodism encouraged women's moral activism, and Palmer, foreshadowing Willard's agenda, worked for many causes, all the while maintaining a genteel True-Womanly persona. Willard testified to Palmer's spiritual influence on her, and her speaking style also reflected Palmer's blend of intense commitment, spiritual restraint, refined appearance, sound logic, and seemingly artless eloquence. Both women's rhetoric came to seem dated in their final years, yet both left lasting legacies of social change in their communities.

Integrity is commonly conflated with basic literacy in assessments of the skills workers need. This case study of a word-based character education program in Springfield, Missouri examines how business leaders may blame a lack of skills by employees on a lack of moral literacy. The premise of this essay is that the expression of a literacy program by participating institutions will be influenced by the political culture of the region in which the institutions reside. Considering the influence of political culture on community literacy programs is important because such influence is likely to privilege certain sets of socio-political and economic values, and ways of knowing, over others.

In this study of a management writing course delivered via interactive television (ITV) and video streaming (VS), we examine the impact of video-based media on the instructor's pedagogy. Using grounded theory as a methodological lens, we arrive at two core categories, contact and interactivity, and four subcategories, presence, control, dialogue, and liveliness. After a careful analysis of these categories, we claim that video-based delivery deserves attention because it represents a promising component of distance learning writing instruction. Video allows an instructor to reintroduce talking as a means of learning into the arena of distance education, which tends to be dominated by text-heavy, Web-based methods of delivery. In fact, the emergence of liveliness as a category suggests that, for distant students, active learning occurs during spontaneous discussions made possible by video components. Video-based media that complement text-based interactivity can support social constructionist pedagogy in distance learning.

This article describes five political scientists’ interview-based accounts of appropriate and inappropriate use of the pronouns I and we in academic writing. The informants talked about pronoun use with reference to one of their own journal articles and also by referring to other informants’ texts. Beliefs about appropriate and inappropriate use varied widely, and it was emphasized that the discipline encompasses a number of subdisciplines, which helps account for these differing pronoun preferences. The insights and implications of the study are discussed, and a heuristic that combines corpus-based and interview-based approaches to the investigation of pronouns is proposed. The corpus-based part of the heuristic provides the researcher with data on typical disciplinary patterns of pronoun use, whereas the interview-based part provides accounts of informants’ motivations and intentions that inform their pronoun use. It is argued that the heuristic could be adapted to investigate other linguistic features in academic writing.

The author examines how chronotopes—a term M. M. Bakhtin used to describe space-time relationships in literature—also characterize rhetorical arguments. She uses a case study of a series of debates about genetically modified foods (GMFs) in Canada to illustrate how chronotopes shape arguments along ideological lines. In particular, she suggests that dominant chronotopes, such as space-time compression or substantial equivalence, are linked with powerful ideologies, such as neoliberal capitalism or scientific positivism, in ways that limit alternative arguments based on sustainability or green politics.

Drawing on data gathered during a seven-month study of the literacy practices of a group of White, working-class girls who have successfully navigated their high school’s English curriculum, this ethnography investigates (1) how gender and class influenced the girls’ uses of literacy in the classroom and (2) how the girls used texts from English class to construct gender.

Drawing on data from a multi-year digital storytelling project, this comparative case study offers portraits of two emerging authors”one a child and the other a young adult”who used multiple media and modes to articulate pivotal moments in their lives and reflect on life trajectories. The conceptual framework blends recent scholarship on narrative, identity, and performance, with an eye towards fostering agency. These cases demonstrate how digital storytelling, in combination with supportive social relationships and opportunities for participation in a community based organization, provided powerful means and motivation for forming and giving voice to agentive selves.

This study explores social processes associated with e-mail overload, drawing on Sproull and Kiesler's first and second-order effects of communication technologies and Boden's theory of lamination. In a three-part study, the authors examined e-mail interactions from a government organization by logging e-mails, submitting an e-mail string to close textual analysis, and analyzing focus group data about e-mail overload. The results reveal three characteristics that contribute to e-mail overload— unstable requests, pressures to respond, and the delegation of tasks and shifting interactants—suggesting that e-mail talk, as social interaction, may both create and affect overload.

This article examines issues surrounding the maternal rhetor in public spaces through a case study of Anne Hutchinson, a leading figure in the antinomian controversy that divided the infant Massachusetts Bay Colony during the late 1630s. It details how Puritans employed Hutchinson's fertility and malformed offspring to discredit her, silence her supporters, and consolidate secular and religious power. Their argumentative uses of Hutchinson's pregnancy and childbirth constitute a form of maternal rhetoric, a set of gendered obstacles, opportunities, and persuasive means that arise at the junction of maternity and public discourse.

This case study focuses on the role of language in managing organizational change. We examined the campaign and rhetorical strategies used by a major US airline to persuade customer service employees not to vote for Teamsters Union representation. The company's anti-union campaign documents included internal memos, letters, and emails. If included in a professional or technical communication course, these documents provide a powerful case for students to explore the role of written communication within a changing organization. We situate the case in the context of relevant literature and provide background information. We also include learning outcomes, methods, and implications.

This article explores the transfer of U.S. technologies to three maquilas, or joint U.S.–Mexican manufacturing facilities in northern Mexico. Drawing on case study methods, it focuses on the rhetorical strategies that Mexican engineers and manufacturing personnel used to translate U.S. technologies and corresponding documentation for their Mexican contexts. It also suggests ways U.S. technical communicators can adapt their documentation to be more effective for these U.S.–Mexican intercultural rhetorical contexts.

This article employs the concept of intersubjectivity to analyze developments in and discrepancies between students’ understandings of criteria for effective writing and the criteria of their teacher. It reports on a study that employed qualitative methods of interview and classroom observation in conjunction with analysis of students’ writing and the teacher’s feedback on their writing to explore the struggles of students learning the “genre of power” (Lemke, 1988, p. 89) of the literary analysis essay. The greatest challenges for the students in this study occurred for those whose goals and expectations related to this high-stakes genre of writing were not based on the same taken-for-granted assumptions about context and purpose as were their teacher’s. The article concludes by discussing teachers’ professional responsibility to negotiate shared goals for literacy with their students.

Although the rhetoric of expertise stemming from the hard and social sciences has been well researched, the scholarship has not tended to focus on acts of public expertise by scholars from the humanities. This article reports a case study in the rhetorical practices of a theologian, acting as a public expert, first attempting to affect decision making in the Waco conflict in 1993 and then attempting to participate in and shape the public debates that followed it. To compare the practices of this humanities scholar to expectations from research on the rhetoric of expertise, a rhetorical analysis was conducted on the context, style, genre, and argument in the scholar’s public writings. This article discusses (a) the role of kairos in the policy cycle in determining the scholar’s bids for acceptance as an expert, (b) the use of narrative as a generic hybrid of intra- and interdisciplinary practice, and (c) the role of “understanding” asa special topic.

Genres embody typified discursive activity that is situated in an ecology of texts, people, and tools. Within these settings, genres help writers compose recognizable information artifacts. Increasingly, however, many professions are becoming mobile, and mobile technologies (e.g., personal digital assistants [PDAs]) are creating problems of translation as writers attempt to make genres work across contexts. Mobile devices uproot genres from their native contexts, undercutting their ability to mediate discursive activity. The semantically reduced design of PDA-accessible information magnifies these problems by obscuring, but not erasing, genre characteristics that tie information to its native context. Readers must assume the burden of composing meaningful information artifacts, work otherwise offloaded to genres. The author explores the nature of this composition burden in a case study of veterinary students. He finds that context and the degree of mobility both influence student perception of this composition burden.

Virtual teams face challenges arising from geographical distance, cultural differences, and differing modes of interaction. Team leaders in particular face these challenges because they are primarily responsible for efficient team management. Technology choices made by leaders have become a focus of interest in communication studies, but questions regarding media choice in virtual teams have not been widely studied. This article describes an in-depth, ethnographic exploration of Finnish virtual team leaders who work in natural teams in organizational contexts. The principal goal was to examine their choice of communication technologies in daily work. The results indicate that the choice was based on four factors. First, there are two factors that are person-related: ACCESSIBILITY and SOCIAL DISTANCE. Accessibility refers to people's ease of access through a particular medium, and social distance suggests that the technology selection is based on the social distance between the persons involved. Second, there are two task-related factors: idea sharing and informing. These factors describe team leaders' media selection by the nature of the task at hand. The findings suggest that team leaders' technology choice can be partly explained by traditional media selection theories, but in virtual contexts, accessibility becomes an important determinant of which technology is chosen.

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Abstract Drawing on interviews from a qualitative study, this article extends theorizing about rhetorical agency and resistance by analyzing how breastfeeding advocates and their clients resist medical regulatory rhetoric. The resistant acts that interviewees describe begin with a negotiation of discursive alternatives and subject positions framed by the grid of disciplinary rhetoric about breastfeeding. But in some acts of resistance, breastfeeding women use both discursive and bodily actions to disrupt the intelligibility of this grid and what it deems possible. When such disruption occurs, the results are unpredictable and so must be understood as more than the occupation of preexisting subject positions.

Scholars around the world are under increasing pressure to publish their research in the medium of English. However, little empirical research has explored how the global premium of English influences the academic text production of scholars working outside of English-speaking countries. This article draws on a longitudinal text-oriented ethnographic study of psychology scholars in Hungary, Slovakia, Spain, and Portugal to follow the trajectories of texts from local research and writing contexts to English-medium publications. Our findings indicate that a significant number of mediators, “literacy brokers,” who are involved in the production of such texts, influence the texts in different and important ways. We illustrate in broad terms the nature and extent of literacy brokering in English-medium publications and characterize and exemplify brokers’ different orientations. We explore what kind of brokering is evident in the production of a specific group of English-medium publications—articles written and published in English-medium international journals—by focusing on three text histories. We conclude by discussing what a focus on brokering can tell us about practices surrounding academic knowledge production.

Academically oriented first-year seminars can be good venues for teaching many of the concepts important to WAC programs, including extended engagement with a research topic and situated writing. A qualitative study of a first-year seminar program at the University of Calgary highlights faculty members’ and students’ responses.

Taking the 1969–74 classroom “dramedy” Room 222 as a case study, and setting it in the context of a range of portrayals of teachers and teaching from the period, the author raises the questions about the positive portrayals of committed teachers. These portrayals, along with positive views of community involvement and a multicultural environment, might have progressive aspects not allowed for by assumptions that such realist commercial productions inevitably co-opt any urge toward radical critique. She argues that such a rethinking might also offer teachers a way to reconsider and communicate with our students about current popular culture.

The propagation and mainstream acceptance of the Internet has become a hot topic addressed in media, business, and scholarly environments. The gender implications of technology are studied in various ways across the disciplines of communications, gender studies, and technology and society. This study overviews and summarizes articles dealing with gender implications of the Internet in journals in these fields. The analysis identified 132 articles during the period of 1995–2003 in 28 publications in which frequencies, trends, and potential gaps were assessed using quantitative and qualitative meta-analysis. Most of the research in this area is being done in technology publications (59.7% of articles). Women's usage of the Internet is the most frequently studied level of participation. Results indicates that the survey method was the most predominant, but various qualitative methods are often employed. Notable themes included those of equal access yet unequal participation, the existence of both negative and positive aspects of the Internet, and the dichotomy of online/offline activities. The purpose of this study was to encourage interest in performing continued research on this topic as women's Internet access meets and exceeds that of men.

This article discusses a longitudinal case study of a novice engineer who has successfully challenged a workplace genre. The study shows that a combination of the novice’s family background, a university engineering communication course, and workplace experiences helped him achieve success. It also provides evidence that, even though genres may differ from workplace to workplace, experienced professionals do recognize and accept superior communication practices imported from elsewhere. Thus, best practices may be taught apart from local contexts. The case study allows technical communication instructors and researchers to refine current understanding of what mastering genres means and indicates directions for the development of new pedagogies.

This article examines the appropriation of academic biliteracy by three French-speaking students at an English-medium university in the Canadian province of Québec. Drawing on Hornberger’s continua model of biliteracy, Bourdieu’s critical social theory, and philosophical hermeneutics, the author conceptualizes individual biliterate development as a subjective and intersubjective evaluative response to social contexts of possibilities for biliteracy. Case study data were collected during 2 ½ years and included autobiographical and text-based interviews, inventories and analyses of academic writing in English and French, classroom-based observations, field notes, and documentation of the legal, historical, institutional, and demographic contexts. Analyses of the participants’ negotiations and trajectories of bilingual academic writing development reveal the challenges and resources of bilingual writers to uphold their commitment to academic biliteracy within English-dominant institutional and disciplinary contexts. Implications for the advancement of multilingual academic literacies are drawn.

This article traces the development of a sophomore composition service-learning course, using data gathered from a formal qualitative study as well as subsequent teacher reflection. Course redesign has been guided by the need to balance the initial emphasis on and measurement of academic outcomes with exploration of the ethics of service. The author shares her emerging set of best practices, in which successful critical reflection is best supported by an explicit, front-loaded discussion of ethical terminology and student standpoints.

Technical communicators can and should play an important role in the development of information systems to improve the usability of the systems. Besides writing user guides and training material, technical communicators can engage in four other tasks to add value to information systems development: acting as user advocate, writing online help, writing system and error messages, and providing advice on interface design. We assert that technical communicators' involvement in systems development should not be tied to a particular development methodology. Instead, they should be associated with four general tasks in systems development: system investigation, analysis, design, and implementation. We then discuss some notable human factors and their impacts on the tasks performed by technical communicators. Three cognitive mapping techniques-causal mapping, semantic mapping, and concept mapping-are introduced as a means to elicit an individual's belief system regarding a problem domain. These cognitive mapping techniques have great potential for overcoming some behavioral and cognitive problems as well as facilitating understanding among stakeholders in the development of information systems. We discuss how technical communicators can apply various cognitive mapping techniques to improve the usability of the resulting information systems. The use of these techniques is illustrated using a case study.

This article explores the dialogic negotiation processes that can enable professional communication academics and practitioners to collaborate in designing, implementing, and writing up research. Drawing on our experiences conducting a collaborative academic-practitioner case study of technical sales presentations in an executive briefing center, we outline the ways in which we dialogically negotiated research questions, data collection and analysis, theoretical frameworks, organizational contexts, identifications, and interpersonal connections. We then discuss potential limitations of academic-practitioner collaborations and conclude by offering a tentative, contextual list of "best practices" for facilitating successful collaboration across the academic-practitioner divide.

Reviews Roxanne Mountford. The Gendered Pulpit: Preaching in American Protes­ tant Spaces. Studies in Rhetorics and Feminisms Series. Carbondale: Southern Illinois University Press, 2003. xii + 194 pages. The Gendered Pulpit makes a significant contribution to rhetorical studies, investigating the heretofore largely overlooked issue of how gender affects rhetorical performance in sacred spaces. Roxanne Mountford employs multi­ ple lenses—including rhetorical theory, feminist historiography, church and homiletic tradition, personal experience, and ethnography—and produces a sweeping, comprehensive, and compelling analysis of her subject. The first two chapters identify masculinist biases embedded within the spatial and sermonic conventions of the Protestant church. In chapter one, Mountford introduces an original and sure to be influential conception of "rhetorical space/' which includes not only the architectural setting and physical props incorporated into an oratorical performance but also entirely non-material elements: "rhetorical spaces carry the residue of history within them . . . [and so are] a physical representation of relationships and ideas" (17). Thus, culture, tradition, and ideology inhabit rhetorical space and shape speakers' performances. Mountford illustrates this point via the pulpit, an object/space imbued with "masculine" connotations that pose challenges to women preachers. First, the pulpit is designed for male rather than female bodies. One woman minister studied by Mountford must stand on a foot­ stool in the pulpit because of her small stature; even so, she is so dwarfed by the furniture that only her neck and head are visible to the congregation. Second, the pulpit enforces a distanced, hierarchical relationship between the preacher and the audience, spatially encoding the speaker as the authority and the listeners as silent, passive recipients of "his" wisdom. Mountford argues that this type of relationship is unappealing to women preachers, who tend to prefer a "populist" stance and seek more intimate connection with the congregation. Third, because of its strong masculine associations, the pulpit automatically casts women ministers as misfits in that sacred space. To overcome the gendered obstacles posed by the pulpit, women often opt to deliver sermons in alternative spaces, for example, leaving the pulpit and speaking from the church floor or preaching outside of the church entirely. Rhetorica, Vol. XXIII, Issue 4, pp. 401-404, ISSN 0734-8584, electronic ISSN 15338541 . ©2005 by The International Society for the History of Rhetoric. All rights re­ served. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website, at www.ucpress.edu/journals/rights.htm. 402 RHETORICA Women also confront problematic gender assumptions within preaching textbooks. Nineteenth-century manuals, for example, encouraged ministers to develop an authoritative, heroic, manly character that would empower them to save the world one person at a time, an irrelevant and inappropriate ethos for women. Twentieth-century manuals, while not as overtly mascu­ line, failed to address gender directly and instead promoted "a generic ideol­ ogy of gender" that left traditional masculinist biases intact (63). Women's strategies for overcoming the gender biases inherent to sacred spaces and traditions are examined concretely in the book's remaining chapters. Chapters three, four, and five examine the intersections of rhetorical performance, space, and the body through the practices of three contem­ porary and very different Protestant preachers, all of whom are the first women to lead their respective churches: Patricia O'Connor, pastor of a large and affluent suburban Lutheran church; Barbara Hill (Rev. Barb), minister to a struggling church located in a strip mall and serving a low-income, African-American community; and Janet Moore, leader of an urban and deeply divided Methodist church composed of conservative, aging, white, working-class core members and liberal, young, prosperous, gay and lesbian professionals. Although possessing varied gifts and serving dissimilar con­ gregations, the three women pursue a similar goal in their ministries, which Moore describes as creating "a community of Christians dedicated to peace, social justice, and diversity" (137). This "populist" purpose, so at odds with that promoted in conventional preaching manuals and traditions, inspires the women to develop new rhetorical strategies. One of the most significant is their use of sacred space to create a sense of community. As noted, tradition places the authoritative, male preacher in the pulpit and promotes...

Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

When writers plan a document together, they rely on gestures as well as speech and writing in constructing a common representation of their group document. This case study of a student technical writing group explores how group members used gestures to create a conversational interaction space that they then treated like a physical text that they manipulated, wrote on, and pointed at. These gestures suggested a group pretext that helped group members translate abstract goals into concrete plans. However, the close proximity of gesture to the physical act of writing may mislead students into thinking that the tricky work of translating abstract ideas into final written form had already been completed. Gestures and adaptor movements (such as fidgeting with a pen) also seemed to conspire to help individuals control the conversational space and call attention to themselves as writers. Implications for future research on gesture and collaborative writing, gender, and writing technologies are discussed.

This article reports on the utility of personal digital assistants (PDAs) for processing information needed in coordinated, team-based medical work. The author first presents results from a survey of medical professionals, which reveal that medical professionals read PDA-based texts nonlinearly, in short bursts, and without need of a narrative-based organization. The respondents also reported using PDAs to support a range of team-based activities. The author then presents results of a case study of veterinary students using PDAs on clinical rotations. He discusses how the PDA affords uses of text-based information that are suited to medical work that is carried out with the cooperative assistance of people and technologies. After discussing how veterinary students used PDAs to organize information into ad hoc texts, he concludes with challenges and information design guidelines for professional writers in the medical field.

This study contributes to a discussion on collaboration and technical/professional communication in indeterminate zones or less familiar sites for collaboration. The interdisciplinary group for this case study collaborated to write a project proposal to solicit funds from the US government for constructing a test bed for immune buildings as a tactic for combating potential biological and chemical terrorist incidents. Their approach to collaboration coincided with several approaches previously addressed in professional and technical communication research. Novel and creative approaches emerged as a result of this collaboration, but in some instances, disciplinary differences, as manifested by disputes over concepts and terminologies, posed obstacles to collaboration. Such challenges necessitated strong leadership, which was also critical for managing group process.

Drawing on the work of experiential learning experts such as John Dewey to show that one of the foundational objectives of service-learning is to encourage civic engagement, this article argues that students who undertake work in a business environment can develop a strong sense of their roles as citizens. It offers a case study of a workplace communication course to argue that experiential learning in for-profit companies has the potential to allow students to both participate in and critique corporate cultures, learning to act ethically, responsibly and democratically as agents of change.

Early, theoretically informed program assessment can be particularly beneficial for professional and technical writing programs that seek to incorporate and sustain service-learning approaches. This article adapts Burkean pentadic analysis for use as a form of institutional critique and illustrates the power of this method through a case study of its application at one state university. The method helps practitioners to understand and respond to the complex motives that drive service-learning programs within their local scenes as they extend their work beyond the university into the community.

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

This article draws on the principles of linguistic theorist Mikhail Bakhtin to analyze and explain discursive diversity in organizational Web pages. Organizational Web sites must typically appeal to multiple audiences, a condition that often results in different discourses being juxtaposed within the same interface. To analyze and explain the effects of such juxtapositions, this article adapts to the Web the principles that Bakhtin developed to conceptualize discursive diversity in the novel, in particular his concept of dialogism. To illustrate their efficacy, the article applies these principles to analyze a pair of government Web sites about forests, the forest industry, and the environment. Whereas the homepages of the two sites project divergent approaches to the discourses of their diverse audiences, a dialogic analysis of the new site's deeper levels reveals how the government's discursive strategy appears to favor one audience at the expense of others. Drawing on this case study, this article discusses how an approach informed by Bakhtin's principles can illuminate our analysis of organizational Web discourse.

In this study, six focus groups comprising technical communicators and technical communication instructors evaluated and discussed two versions of an instructional manual and two versions of a memo. Findings reveal that the practitioners and academics relied on similar metaphors (including the Conduit Metaphor), metonymies, and constructed scenarios. Although their ways of evaluating texts were broadly similar, practitioners exhibited greater awareness of task-related rhetorical variables whereas academics were more likely to be concerned with textual features and general principles that apply to technical writing tasks. Differences between the groups were particularly evident in discussions of the memo.

Electronic collaboration has become a driver for productivity as organizations develop linkages for the planning, sourcing, and execution of goods and services. These organizations require mechanisms to harness the diverse and personalized intellectual resources that are distributed across the world. While electronic collaboration technologies have made it possible to harness intellectual resources across space and time, knowledge management is locked in a paradox of perception-the more valuable a knowledge resource is seen to be, the less it is shared. This paper develops a framework for the activation of knowledge that relies on a view of knowledge-as-identity. The analysis of a case study reveals "activation conditions" that delineate processes in which electronic collaboration technologies can be most effective. This has implications for the creation of collaborative work environments that enhance knowledge activation in organizations.

As virtual teams constitute an important and pervasive organizational structure, research with the aim of improving the effectiveness of these teams is vital. Although critical topics such as conflict, coordination and trust are being addressed, research on creativity in virtual teams has been quite limited. Given that creative solutions to complex problems create and sustain a firm's competitive advantage, an investigation of creativity in virtual teams is warranted. The goal of the current study is to explore the influences on creativity in asynchronous virtual teams. Predicated upon grounded theory, this exploration is accomplished through an in-depth qualitative analysis of the team communication transcripts of ten virtual teams. Teams were composed of graduate students who interacted solely via an asynchronous, computer conferencing system to develop the high-level requirements and design for a new innovative product. Significant inhibitors to the creative performance of virtual teams included dominance, domain knowledge, downward norm setting, lack of shared understanding, time pressure, and technical difficulties. Significant enhancers to creativity included stimulating colleagues, the existence of a variety of social influences, a collaborative team climate, and both the surfacing and reduction of equivocality.

Abstract This essay offers a phenomenological assessment of the moral and rhetorical nature of acknowledgment. The dynamics of acknowledgment arise with the ontological structure of human existence, with our way of being spatial and temporal creatures whose existence, in an epideictic display, opens us to the future. From out of this openness comes a call of conscience, an evocation and a provocation that speaks to us of the importance of an essential vocation: teaching. Mitch Albom's Tuesdays with Morrie is offered as a case study of this entire process.