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2257 articlesNovember 2020
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Abstract
Technical communication and user experience studies traditionally uphold Western onto-epistemological distinctions between technical users and objects. Recent calls for the inclusion of cultural approaches to technical communication, however, have asked scholars to consider the influence cultural knowledge has on communication design. This article takes up these calls by reading technical documentation through new materialist and Indigenous ways of knowing. Using a prominent Jewish cemetery in Gainesville, Florida as a case study, this article treats technical artifacts and subjects as co-constitutive, arguing for the cultural and material agency of technical documentation design in mediating and shaping user experience.
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Implementing a transactional design model to ensure the mindful development of public-facing science communication projects ↗
Abstract
This paper introduces the concept of transactional design---integrating Druschke's "transactional" model of rhetoric and science and Kinsella's model of "public expertise"---to demonstrate how technical communication and user experience (UX) designers and researchers can play an essential role in helping scientists cultivate meaningful relationships with members of the public toward the goal of making scientific content more accessible and actionable. This paper reports on the challenges that arose when a water modeling system built for experts was adapted for a public museum audience. It discusses specific issues the UX team had in contending with outdated "deficit" and "conduit" models of communication when working with scientists to adapt the system; it provides a checklist for steps that technical communication and UX designers and researchers---as those who best understand audiences and work directly with users---can champion the idea of transactional design to setup knowledge-making partnerships toward the co-construction of public-facing scientific communication projects.
October 2020
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Zombie Ent(r)ailments in Risk Communication: A Rhetorical Analysis of the CDC’s Zombie Apocalypse Preparedness Campaign ↗
Abstract
Apocalypticism is a powerful brew of eschatological belief and political imagination that is extremely persuasive. This article addresses the intersections between apocalyptic rhetoric and the technical communication of risk, disease outbreak, and disaster preparedness by analyzing the Centers for Disease Control and Prevention’s zombie apocalypse preparedness campaign. Specifically, I argue that the framing of the Centers for Disease Control and Prevention’s campaign relies on and extends problematic iterations of apocalypticism and undermines the educational objectives of disaster preparedness and response. I conclude with suggestions for how technical communicators designing public awareness and outreach campaigns can use existential risk rhetoric for engagement without succumbing to the pernicious side effects of apocalypticism.
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Creating Content That Influences People: Considering User Experience and Behavioral Design in Technical Communication ↗
Abstract
As people today use information products in contexts with distractions, we need to design for people’s attention. User experience design routinely relies on behavioral design to engage distracted users and nudge them toward specific behavior. Although practiced in user experience design, behavioral design is less known in technical communication. In this article, we use the CHOICES (Context, Habits, Other people, Incentives, Congruence, Emotions, and Salience) framework developed by McKinsey’s Behavioral Lab to introduce students to learn about behavioral design principles that make use of cognitive biases to influence people. We maintain that behavioral design is useful for technical communicators because they create digital assets that are part of the user experience.
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Abstract
This article reports on the second stage of a 7-year community-based research project involving service-learning students in technical and professional communication courses and nonprofit organizations in Baltimore City. The article explains how students and community members overcame failure to collaborate on literacy and employment workshops. To assess collaboration, researchers integrated usability testing on workshop resources with 15 ( N = 15) participants, postworkshop questionnaires with 34 ( N = 34) participants, and interviews with 2 ( N = 2) community partners. Participants responded positively, and 47% of workshop attendees found jobs. The article argues that community-based research should use participatory and iterative models and resilience theory.
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Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.
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How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets ↗
Abstract
Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.
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Abstract
This article responds to recent calls for social justice-oriented work in Technical and professional communication, detailing moments from a participatory photovoice project with community organizers working toward a more just regional economy. By juxtaposing participatory action research methods and the rhetorical concept of metis, or embodied, rhetorical cunning, this article highlights how reversals of power might transform research projects for all parties involved; and how disenfranchised groups might challenge extractive practices draining their communities.
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Abstract
Technical communicators can manage the content users share in online communities, but this is only feasible if the users act like a community with a shared understanding of what the software does. When they do not, users discuss technologies as unsettled objects and rely on technical communication to socially construct them. This research describes such uses of technical communication and argues how professional technical communicators can help.
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Tactics for Professional Legitimacy: An Apparent Feminist Analysis of Indian Women’s Experiences in Technical Communication ↗
Abstract
Informed by the social justice turn, this article highlights the often-overlooked voices and experiences of women working in technical and professional communication in the Global South, specifically in India. Using an apparent feminist frame, this article highlights the networked identities and forces of power at play that can marginalize Indian practitioners in globalized workplaces. Further, it seeks to understand the ways Indian women exercise and establish professional legitimacy by utilizing apparently feminist tactics.
September 2020
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Abstract
This essay reflects on a three-part assignment in which students plan, design, and reflect on a text-based videogame. Created originally for a composition course focused on rhetoric and videogames, the assignment lends itself to teaching about the writing process, especially invention and revision, teaching procedural rhetorics, and teaching technical communication concepts such as iterative design and usability. This essay is coauthored by the instructor with two students who took the course in different semesters, highlighting the collaborative nature of even solo-authored game design, as well as how making games can help students take up rhetorical concerns in other genres.
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Building Psychological Safety Through Training Interventions: Manage the Team, Not Just the Project ↗
Abstract
Background: Successful team collaborations require psychological safety (PS)-a measure that addresses how individuals perceive their own behaviors in a team, allowing members to be comfortable being themselves. Technical communication curricula do not engage deeply with managing the socioemotional components of collaboration. Literature review: Scholarship addressing hundreds of teams with thousands of members concludes that psychological safety has a direct influence on task performance. Few studies track psychological safety across a team's lifecycle, and different professions exhibit a wide range of PS values. Extensive research indicates that collaboration can be improved by training. Research questions: 1. Will a targeted training intervention produce higher levels of psychological safety? 2. Does team duration affect teaming success as exemplified by psychological safety, satisfaction, and cohesion? Methods: Our multisite longitudinal study surveyed 215 students in 50+ short- and long-term teams to understand the effects of a specific training intervention (a PS learning module). Results and discussion: Training had no significant impact, but targeted training might still increase psychological safety. Short-term teams experienced significantly better psychological safety over long-term teams, and psychological safety improved the more time members spent in teams. Comparisons within longitudinal intervals were also significant, indicating that different team contexts influenced our results. Implications and future research: Results suggest that incorporating team-specific training may facilitate building a personal awareness of interdependence among team members. Moreover, research should account for contextual differences and use longitudinal team self-assessments. Future research should concentrate on identifying a range of viability for PS useful in benchmarking.
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Wicked, Incomplete, and Uncertain: User Support in the Wild and the Role of Technical Communication: Jason Swarts [Book Review] ↗
Abstract
As technology evolves, the needs of users evolve, and "Wicked, Incomplete, and Uncertain: User Support in the Wild and the Role of Technical Communication" provides technical communicators, writing user-facing documentation, and instructors in technical communication a useful, insightful guide for what the future of technical communication could look like. The book succeeds in its purpose of demonstrating the problems facing technical communication and the ways that technical communicators can leverage the knowledge creation generated in user forums to solve those problems.
August 2020
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Review of "Teaching Professional and Technical Communication: A Practicum in a Book" by Tracy Bridgeford, Bridgeford, T. (2018). Teaching professional and technical communication: A practicum in a book. Utah State University Press. ↗
Abstract
No abstract available.
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Abstract
Bayes's theorem allows us to use subjective thinking to find numerical values to formulate assessments of risk. It is more than a mathematical formula; it can be thought of as an iterative process that challenges us to imagine the potential for "unknown, unknowns." The heuristics involved in this process can be enhanced if they take into consideration some of the established risk assessment and communication models used today in technical communication that are concerned with the social construction of meaning and the kairos involved in rhetorical situations. Understanding the connection between Bayesian analysis and risk communication will allow us to better convey the potential for risk that is based on probabilistic assumptions.
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Review of "Key Theoretical Frameworks: Teaching Technical Communication in the Twenty-First Century" by Angela M. Haas and Michelle F. Eble, Haas, A. M., & Eble, M. F. (2018). Key theoretical frameworks: Teaching technical communication in the twenty-first century. Utah State University. ↗
Abstract
No abstract available.
July 2020
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Abstract
This special issue of Technical Communication Quarterly engages comics, graphic storytelling, and creative methods of research and production in technical communication. The guest editors briefly overview intersections between comics and technical communication, then introduce the special issue’s contents and contributions to ongoing conversations in the field.
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Abstract
Comics-based how-to instructions have historically figured into a gender-aware category of technical communication. Studying such comics-based literature for gendering is a promising endeavor that has not garnered much scholarly attention to date. This analysis attempts to do so within the critical framework of comics studies. Through close examination of examples of gendered instructional comics past and present, this article argues that the comics medium is well suited to inform and persuade readerships through gendered means.
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Abstract
Comics provide a promising platform for technical communication, but there are limits to their affordances. This article demonstrates some of the limits using Robert Sikoryak’s Terms and Conditions, a graphic adaptation of Apple’s iTunes Terms and Conditions. Using discourse analysis, it argues that Sikoryak’s adaptation, while an impressive piece of art, is not an example of accessible user agreement as media reports claim. The article concludes with practical implications on producing comics-style technical communication.
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Abstract
Journalists, politicians, and law enforcement professionals have linked anarchist cookbooks to various crimes including bank robberies, hijackings, terrorist attacks, and mass shootings. By braiding comics scholarship with tactical technical communication (TTC), this article asks how anarchist cookbooks deploy comics techniques, formal features, and affordances to convey subversive tactics to audiences. We identify visual-verbal tactics that recur throughout anarchist cookbooks, identify comics elements associated with these tactics, and suggest implications for research and practice.
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Abstract
This graphic meditation on issues of cultural relevance and accessibility in comic-based health communication texts presents the web of rhetorical considerations inherent in creating culturally accessible health communication texts. Applying recent technical communication theories related to social justice this article will examine contemporary instances of comics being used as health communication tools for culturally diverse patient populations. The authors offer original drawings and text for the article.
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Abstract
Technical communication research has relied heavily on participatory, user-focused strategies as well as “participative”, posthuman frameworks. Both research methodologies have various strengths, yet also have been critiqued for underplaying the role of human and non-human agency (respectively) in rhetorical situations. Through an analysis of an urban planning comic book, I suggest that turning to the Greek concept of methexis – or “participation” – may help technical communication researchers bridge posthuman and user-centered investigative approaches.
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Abstract
In times of public health crises, effective information on how to perform daily activities can be central to the stability of local communities. Technical communicators can make important contributions to these situations by developing materials that meet local informational needs. This entry reviews strategies technical communicators can use to address public health challenges on the local level both today and in the future.
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Abstract
This article uses personas to illustrate the range of technical communication knowledge work developed through its practitioners—to articulate the functions, characteristics, traits, skills, and workplace styles of positions someone in the field might pursue. Recent research has provided valuable data about the expanding and evolving skill sets of the technical/professional communicator. We build on that by triangulating the data from an analysis of job postings, a survey of technical communicators, and interviews and embedded observations of practitioners to develop personas of technical/professional communicators on the job. The personas can help students, programs, and practitioners understand and navigate the many types of roles that are available in the field.
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Beginning With Ganesha: The Founding and Early History of the Society for Technical Communication in India ↗
Abstract
Scholars have given much weight to the question of professional legitimacy in the field of TPC, but much of that focus has been given to practitioners in Euro-Western contexts. However, practitioners in India have also worked to strengthen their own legitimacy in a variety of ways, including by harnessing existing structural mechanisms. This article addresses the founding of the Society for Technical Communication India chapter in 1999 and its subsequent organizational impact as a mechanism toward improving the legitimacy of the field in India. It covers a historical analysis of the founding years of the Society for Technical Communication India chapter and discusses ways that founding members and early participants worked to build their own legitimacy.
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Writing, in English, for Publication in Science and Technology, and Policy: The Example of Nuclear Security ↗
Abstract
This article considers best practices for writing articles in science, technology, and policy, focusing on writing for international scholarly journals in nuclear security. Its two main audiences are technical communication educators/researchers and internationals wishing to publish their work in English-medium scholarly journals. I discuss publishing scenarios and challenges facing such authors and offer guidelines for producing clear, effective, publishable articles, in English, for international discourse. My approach is based on traditional rhetorical principles, plain language studies, research pursued at nuclear security conferences, feedback from internationals at writing workshops, and my experience as editor of the International Journal of Nuclear Security.
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Abstract
This article reports on the first stage of a mixed-methods community-based research project involving residents of a socioeconomically challenged neighborhood in Baltimore City, Richnor Springs, and service-learning students in technical and professional communication courses at Loyola University Maryland (Loyola). To measure outcomes, we analyzed student surveys from 80 respondents and critical reflections from two students. We also analyzed interviews from two students and two community members. Findings indicate that there were no statistical mean differences in the educational experiences between service-learning and nonservice-learning students; however, there were significant mean differences in transformational experiences. Findings also indicate that community members responded positively and that stakeholders valued the personal relationships that developed.
June 2020
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Engaging US Students in Culturally Aware Content Creation and Interactive Technology Design Through Service Learning ↗
Abstract
Introduction: As technical and professional communication (TPC) becomes increasingly networked, students must learn to work cross-culturally. However, these skills can be difficult to develop. We report on a service-learning project aimed at helping students write and design for an audience in India. About the case: The authors saw a need to provide course materials to practitioners in India that became an opportunity to involve students in global content creation. This teaching case reports on two courses designed collaboratively to teach design and communication skills through service-learning, while providing course content to Indian practitioners of TPC. Situating the case: Technical communication has a long history of teaching writing skills for the globalized workplace. Service-learning opportunities can engage students cross-culturally while encouraging them to think critically about audience awareness. This case extends the literature by reporting on how students learned principles of cross-cultural and accessible communication. Methods/approach: This study uses qualitative student reflection documents from two courses to answer questions about how service-learning opportunities shape student skills. Their responses illustrate the successes and failures in the course designs and provide strategies for instructors working on similar projects. Results/discussion: Students reported that their experiences helped them to think critically about audience awareness, synthesize skills in collaboration, engage flexibly with new technologies, and work through time constraints. Conclusion: We provide practical suggestions for implementing similar course designs at other institutions and information about implementing relevant technologies. It outlines adaptations for new teaching environments.
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A Comparison of Research Topics Associated With Technical Communication, Business Communication, and Professional Communication, 1963–2017 ↗
Abstract
Background: Technical communication, business communication, and professional communication are potentially overlapping disciplines with open disciplinary questions. A comparative topical analysis of research topics can identify similarities and differences between them, addressing intellectual and physical concerns for each. Literature review: Recent topical analyses have been done for technical communication. Historical topical analyses have been done for business communication. Few professional communication topical analyses exist. Some studies were done 15 or more years ago, and one related comparative study exists. Research questions: 1. What research topics are unique to each of the disciplines of technical communication, business communication, and professional communication in a corpus of research abstracts spanning 1963-2017? 2. What topics are shared among the disciplines of technical communication, business communication, and professional communication in a corpus of research abstracts spanning 1963-2017? Research methodology: I used collocation analysis on the target phrases technical communication, business communication, and professional communication from a 4822-abstract corpus. I compared words collocated with target phrases to find words unique to a single term, those shared with two terms, or those shared with all three terms. Results/discussion: Findings identified science communication as a technical communication topic; other findings corroborated previous research. Business communication findings corroborated previous research and identified an emphasis on global communication. Findings show professional communication as a rhetorically flexible term that creates a space for emerging concepts and expands disciplinary boundaries. The three shared communication, pedagogy, international, and disciplinary concerns. Conclusions: The disciplines feature some overlap but maintain distinct research foci. Professional communication is a distinctive discipline that assists technical communication and business communication by incubation of emerging concepts.
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Technical Communication After the Social Justice Turn: Building Coalitions for Action: Rebecca Walton, Kristen R. Moore, and Natasha N. Jones [Book Review] ↗
Abstract
For technical communicators wanting to learn how to enact social justice, Technical Communication After the Social Justice Turn: Building Coalitions for Action by Rebecca Walton, Kristen R. Moore, and Natasha N. Jones is a useful and insightful guide. The book successfully achieves its purpose of introducing technical communicators to social justice scholarship and practice after the social justice turn within the field of technical communication. To successfully achieve its purpose, the book provides technical communicators with methods of understanding oppressive structures in their daily lives and then establishes a theoretical framework for understanding social justice. Using this information, Technical Communication After the Social Justice Turn directs technical communicators toward stances of activism, intersectional awareness, and coalitional action. The book’s contribution to the field is that it serves as a comprehensive introduction to social justice after the social justice turn in the field of technical communication and that it anticipates and addresses questions and criticisms that both readers and researchers may have. This book will be a great asset for anyone looking to understand technical communication after the social justice turn and ways to address social justice issues in various situations, including day-to-day interactions and the workplace.
May 2020
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Abstract
Preview this article: Retrospective: Revisiting “A Humanistic Rationale for Technical Writing”, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/ce/82/5/collegeenglish30748-1.gif
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Metaphor 1: Situating: Transdisciplinary Rhetorical Work in Technical Writing and Composition: Environmental Justice Issues in California ↗
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Metaphor 3: Transforming: Transforming Access and Inclusion in Composition Studies and Technical Communication ↗
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Metaphor 3: Transforming: Coalitional Learning in the Contact Zones: Inclusion and Narrative Inquiry in Technical Communication and Composition Studies ↗
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Metaphor 1: Situating: Building Transdisciplinary Connections between Composition Studies and Technical Communication to Understand Multilingual Writing Processes ↗
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April 2020
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Abstract
Part of learning a discipline’s genres is learning how one’s work must be presented. Students confronting this economy of genre sometimes chafe at its restrictions, and their apprehension reveals unsuspected stakes for technical communication. In interviews, students discuss how their final presentations fail to capture the sophistication and the nuances of their designs, suggesting that learning genres is not just about participation but also about letting go of competing ways of conceiving practice.
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Wicked, Incomplete, and Uncertain: User Support in the Wild and the Role of Technical Communication Wicked, Incomplete, and Uncertain: User Support in the Wild and the Role of Technical Communication , by Jason Swarts, Louisville, CO, Utah State University Press, 2018, 171 pp., $24.95 (paperback), ISBN: 978-1-60732-761-5, $19.99 (eBook), ISBN: 978-1-60732-762-2: by Jason Swarts, Louisville, CO, Utah State University Press, 2018, 171 pp., $24.95 (paperback), $19.99 (eBook) ISBN: 978-1-60732-761-5, ISBN: 978-1-60732-762-2 ↗
Abstract
The practice of helping users accomplish tasks with various technologies has long been a central concern for technical communicators. For Jason Swarts, this activity sits at the core of technical c...
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Key Theoretical Frameworks: Teaching Technical Communication in the Twenty-First Century Key Theoretical Frameworks: Teaching Technical Communication in the Twenty-First Century , edited by A. M. Haas and M. F. Eble, Logan, UT, Utah University Press, 2018, 320 pp., $38.95 (paperback), $31.95 (eBook), ISBN: 978-1-60732-757-8: edited by A. M. Haas and M. F. Eble, Logan, UT, Utah University Press, 320 pp., $38.95 (paperback), $31.95 (eBook) ↗
Abstract
Building upon critical and intercultural work in the field, Haas and Eble’s edited collection, Key Theoretical Frameworks: Teaching Technical Communication in the Twenty-First Century offers a soci...
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Crowdsourcing, Social Media, and Intercultural Communication About Zika: Use Contextualized Research to Bridge the Digital Divide in Global Health Intervention ↗
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This article presents a case study of the Smarter Crowdsourcing project the International Development Bank and Governance Lab cohosted to cope with the emerging Zika outbreaks in Latin America countries. Using the lenses of intercultural communication methodologies, user-centered design, and global cultural flow, I examine the exclusion of at-risk populations as marginalized end users of the project. I also examine the impacts of this oversight on the effectiveness of the technocratic solutions. I then conclude by discussing the implications this case has for international health intervention, global technical communication, and community-based research.
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Invention Questions for Intercultural Understanding: Situating Regulatory Medical Narratives as Narrative Forms ↗
Abstract
Patient safety narratives are a globally mandated format for representing individual patient experiences, and they include peer-reviewed case reports and narrative medicine. The authors show how the humanistic values described by Carolyn Miller in 1979 could enhance or contribute to international health and medical communication in relation to such narratives. They do so by expanding on twenty-first century work by Bowdon and Scott to provide a framework for considering how narrative competence and narrative humility may allow technical communicators to strengthen their practices within technical communication and the rhetorics of health and science by examining an individual problem within its broader, intercultural contexts.
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“Glocalization” of Health Information: Considering Design Factors for Mobile Technologies in Malaysia ↗
Abstract
Mobile phones offer promising solutions to basic health-care provisions for developing countries like Malaysia. However, for such technologies to be useful for health and medical intervention, information designers must make information shared via small-screen usable for diverse cultural audiences within a nation. In this entry, we use the international patient experience design framework to propose a heuristic for addressing this situation. This approach can provide insights that can facilitate the “glocalization”—or creating materials to address specific cultural contexts and make health and medical information more usable to diverse populations living in the same country.
March 2020
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Cultural Differences Between Chinese and Western User Instructions: A Content Analysis of User Manuals for Household Appliances ↗
Abstract
Research problem: Cultural differences may be increasingly important in technical communication. Research is needed to investigate differences in document design practices and user preferences. This study examines cultural differences between Chinese and Western manuals for household appliances. Literature review: Earlier studies identified a wide range of possible differences between Chinese and Western documents, but the findings are not consistent and do not provide more generic perspectives on cultural differences. Possible reasons are the diversity of the documents used, the rather informal research designs, and relatively small sample sizes. Research question: To what extent and how do Chinese and Western manuals for household appliances differ from each other in terms of content, structure, and use of visuals? Methodology: To overcome these shortcomings, a quantitative content analysis was conducted, comparing 50 Chinese manuals and 50 Western manuals for household appliances. The coding scheme was based on earlier research findings and focused on content, structure, and the use of visuals. Results and conclusions: The results show that the content of Chinese manuals is less strictly confined to the function of user support than that of Western manuals. Compared to Western manuals, the structure of Chinese manuals appears to be fuzzier and less rigid. Regarding visuals, Chinese manuals contain more non-instrumental, entertaining illustrations than Western manuals. Underlying these differences is a more general distinction between highly instrumental Western manuals and more flexible Chinese manuals. These differences seem to point to two cultural dimensions: holistic versus analytic thinking and analog versus digital cultures.
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Using a Transfer-Focused Writing Pedagogy to Improve Undergraduates’ Lab Report Writing in Gateway Engineering Laboratory Courses ↗
Abstract
Background: The lab report is a commonly assigned genre in engineering lab courses; however, students often have difficulties meeting the expectations of writing in engineering labs. At the same time, it is challenging for engineering faculty to instruct lab report writing because they are often under-supported in writing pedagogies and usually unfamiliar with the extent of students' prior writing knowledge. Literature review: Literature on technical communication in engineering addresses the importance of a rhetorical approach to writing instruction, as well as an emphasis on genre. Extending this literature, research into writing transfer provides valuable insight for better understanding how undergraduates negotiate the engineering lab report as a new genre within this distinct rhetorical context. Research questions: 1. How effective is a transfer-focused writing pedagogy in supporting students' understanding of the genre conventions of engineering lab reports? 2. How does the transfer-focused writing pedagogy impact students' writing quality in five categories (rhetorical knowledge, organization, evidence, critical thinking, and disciplinary conventions)? 3. What are the rhetorical features that engineering students improve or struggle with the most with lab report writing? Research methodology: Four engineering instructors and two English instructors participated in this study to design and develop the lab report writing instructional module, and implemented the module materials into their engineering lab courses. The module, consisting of lab report writing instruction and assessment resources, shares a rhetorical approach and foundational writing terms with first-year composition courses to emphasize a writing-transfer pedagogy. We collected and analyzed undergraduates' lab report samples to evaluate the impact of the module on students' writing performance. Two sets of lab reports were collected for analysis: the sample sets before (control), during the 2015-2016 academic year; and after (experimental) implementation of the module, during the 2016-2017 academic year. Results and conclusions: Data collected via pre- and post-implementation writing artifacts show that a rhetorical approach to teaching lab reports helped students better understand the expectations of the lab report as a discipline-specific genre, and it developed students' understanding of the rhetorical features of engineering writing. The pilot module positively impacted the quality of students' lab reports, a finding that suggests that using a transfer-focused writing pedagogy can successfully support the transfer and adaptation of writing knowledge into gateway or entry-level engineering laboratory courses.
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Abstract
Background: Although some have noted that combining technical and marketing content is precarious, technical communication professionals are increasingly involved in content marketing, which includes the creation of white papers. Literature review: The little existing literature on white papers provides conflicting guidance about managing the combination of technical and marketing content. Both soft-sell and hard-sell marketing approaches have been recommended. One source of such inconsistent guidance may be the lack of agreement about definitions. Research on print advertisements has described hard and soft selling as multidimensional rather than binary aspects of persuasive appeals. Research question: Which dimensions of hard and soft-sell appeals are predominant in white papers? Research methodology: To complete our descriptive study, we collected a corpus of documents labeled as white papers in TechRepublic, and then selected and trained three raters to complete a series of judgments about dimensions of persuasive appeals in the corpus. We aggregated those ratings, calculating the mean and standard deviation for the dimensions to describe their distribution across the corpus. Results/discussion: Overall, hard-sell dimensions were more prevalent than soft-sell dimensions. However, the soft-sell category of “implicitness” was also dominant. Conclusion: Our results demonstrate the value of treating hard and soft selling as multidimensional, complementary, and combinatory marketing appeals that allow, for example, a single white paper to be both “subjective” (soft sell), and “precise” (hard sell), or both “creative” (soft sell) and “informative” (hard sell).
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Abstract
Introduction: Given the importance of visual communication to technical communicators' work, 40% of undergraduate programs in technical and professional communication require a document design course. However, document design pedagogies such as structuring peer review are still being researched, and popular textbooks do not provide instruction about how to facilitate this important pedagogy. About the case: An adapted form of studio critique was used to provide students with design feedback. Situating the case: Studio critique literature and document design peer review scholarship were used to devise an adapted critique, which I implemented in my course. Methods/approach: Twenty-five undergraduates were surveyed, and 23 were interviewed about adapted critique. Results/discussion: Results were favorable but recommend extending critique time, better facilitating participation, capturing feedback effectively, focusing the presentation, evaluating feedback, and requesting revision plans. Conclusions: Future research includes expanding the study to other courses and online environments.