Business and Professional Communication Quarterly

508 articles
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June 2025

  1. Communication Apprehension Among Autistic Professionals
    Abstract

    Prior research has shown that stress and anxiety are commonly reported by autistic adults in social-communication situations in their personal and professional lives. Yet, little research exists to demonstrate the extent and nature of communication apprehension in the workplace among autistic professionals. This survey study of 324 autistic professionals showed that autistic professionals experience high communication apprehension, particularly in comparison to the general population. As communication situations become less predictable, autistic professionals tended to disproportionately experience higher communication apprehension.

    doi:10.1177/23294906231191272
  2. Selections From the ABC 2024 Annual International Conference, Tulsa, Oklahoma, USA: Dynamic Ideas for Teaching Business Writing Skills in the Classroom
    Abstract

    This article presents a curated collection of eight teaching innovations presented at the Association for Business Communication 89th conference Tulsa, Oklahoma, as well as online, in October 2024. These MFA presenters demonstrated teaching ideas specifically on improving students’ writing skills, and this My Favorite Assignment 32nd edition introduces readers to these classroom approaches in teaching business writing. Teaching support materials—instructions to students, stimulus materials, slides, rubrics, frequently asked questions, links, and sample student projects—are downloadable from the Association for Business Communication website.

    doi:10.1177/23294906251319915
  3. Book Review: Getting Through: A Systematic Approach to Being Understood PaulsonE. (2023). Getting Through: A Systematic Approach to Being Understood. La Grange, IL: ProChango LLC, 136 pp.
    doi:10.1177/23294906251318102
  4. How Instructors Can Teach Students to Collaborate With Generative AI to Craft Effective Written Business Communications
    Abstract

    As businesses begin utilizing generative AI to assist with written communications, professionals will need to have the skills to get the results employers demand. A working strategy to assist students on how to best collaborate with generative AI to create traditional business writing pieces is essential as we move to this new integrated workplace.

    doi:10.1177/23294906241309846

May 2025

  1. The Cure for Talking: Transactional Analysis and AI to Optimize Executive Communication
    Abstract

    This article presents “The Cure for Talking,” a pioneering conceptual framework that blends Transactional Analysis (TA) with Artificial Intelligence (AI), to produce a TA-AI Bot designed to optimize executive communication. Here, the medium of interest is written emails. The TA-AI Bot aims to change behavior through the reinforcement mechanism of repetition. The feedback system of the TA-AI Bot is designed to enhance users’ self-awareness and communication quality, that is, identification and shifting of ego states to approximate better communication; and recognition of rhetorical appeals that typify their exchanges with others. Validation of “The Cure for Talking” will require iterative research.

    doi:10.1177/23294906251336720
  2. “Don’t Ban, Teach”: Two Pilot Studies on AI Instruction in Business Communication
    Abstract

    Emerging consensus suggests faculty should teach students to use large language models (LLMs) rather than ban them, but it is not clear that students need detailed AI-related instruction. To investigate, we conducted two studies: Study 1 used survey and focus group methods to assess how such instruction influenced students’ perceptions, while Study 2 used rater evaluation to examine how AI use affected message quality. Study 1 found no meaningful impact on perceptions. Study 2 found that instruction did not affect ratings, but genAI use did—messages composed with LLM assistance received higher evaluations than those without it. We conclude with recommendations for genAI-focused classroom instruction.

    doi:10.1177/23294906251336719
  3. Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding
    Abstract

    In the crowded social media platforms, brands need diverse strategies to engage users with their branding content. The research uses a communicative persuasive matrix in an experimental design to understand the multilayered social media persuasion with factors like message sources (celebrity vs. social media influencer), message strategy and message receivers’ attributes. The impact of these variables is tested on the intent to like and share the branding message in the case of a health and fitness product. The results indicated that different users prefer to like and share branding messages with different message sources and message strategies.

    doi:10.1177/23294906251336712
  4. What Predicts Engagement on LinkedIn? Engagement-Boosting Strategies for Professionals
    Abstract

    This study examines factors that predict engagement with LinkedIn posts, specifically analyzing the impact of hashtags, tags, post age, and follower count on three engagement metrics: reactions, comments, and reposts. A negative binomial regression analysis of a random sample of 991 LinkedIn posts reveals that tags and hashtags significantly increase the expected number of reactions, with tags also substantially increasing comments. Follower counts slightly increase engagement, while post age negatively impacts expected counts across all metrics. The three engagement metrics are interrelated: comments boost reactions and reposts, reactions drive comments and reposts, and reposts increase reactions. These findings enhance our understanding of LinkedIn engagement and social media behavior by showing how certain message elements yield differing outcomes. Our findings also offer actionable insights for professionals and educators seeking to optimize their online presence and career outcomes on the platform.

    doi:10.1177/23294906251336710
  5. A Descriptive Study on Indonesian-to-English Translations by University Students
    Abstract

    This study examines translation accuracy, challenges, and improvement strategies in Indonesian-to-English translations by university students, specifically analyzing Goenawan Muhammad’s essay “Nama.” A descriptive mixed-methods design was employed, combining qualitative thematic analysis with quantitative statistical methods. The study involved a sample of 406 students, with translations evaluated based on accuracy, readability, and cultural competence. Statistical analyses, including correlation and logistic regression, revealed significant positive relationships between cultural references, cultural competence, and translation accuracy. Key findings show that cultural competence training improves translation accuracy (coefficient of 0.75), acceptability (average rating of 4.0), and readability (average rating of 4.1). The analysis also found that students with higher cultural competence demonstrated better handling of cultural references in the text, resulting in more accurate and contextually appropriate translations. The novelty of this study lies in its emphasis on the interplay between cultural references and competence in translation accuracy, filling a gap in existing research. The findings contribute to the development of translation training programs by highlighting the critical role of cultural awareness in enhancing translation quality. This study provides practical recommendations for improving translator training through focused cultural competence development, ensuring more accurate and readable translations in both academic and professional contexts.

    doi:10.1177/23294906251333137
  6. Chatting Heavily with ChatGPT: Investigating Usefulness, Privacy, Integrity, Ease, and Intention as Drivers of Technology Acceptance Among Business Communication Students
    Abstract

    Teachers, students, and professionals widely use ChatGPT for business communication. Recent studies have explored predictors driving its adoption, predominantly from a general education perspective. To address this gap, this study examines predictors and barriers encountered by English for Specific Purposes (ESP) learners in India, a developing market with a significant number of ChatGPT users enrolled in business communication (BC) courses. A model based on the Unified Theory of Acceptance and Use of Technology (UTAUT2) was proposed, incorporating seven predictors to assess their influence on the intention to use ChatGPT. Structural equation modeling (SEM) was performed on 526 students’ responses from two reputed Indian private universities, yielding a good model fit (minimum discrepancy by degree of freedom = 2.95, goodness of fit index [GFI] = 0.945, root mean square error of approximation [RMSEA] = 0.043). Further, the results identified five significant predictors: perceived usefulness (β = 0.234, p < 0.001), academic integrity (β = 0.291, p = 0.003), perceived ease of participation (β = 0.174, p = 0.013), privacy concerns (β = 0.224, p = 0.004), and perceived ease of participation’s effect on perceived usefulness (β = 0.354, p < 0.001). However, peer behavior (β = −0.032, p = 0.769) and security concerns (β = −0.059, p = 0.434) were found to be insignificant predictors. The findings suggest that ChatGPT adoption is shaped by perceived functionality, ethical confidence, ease of use, and privacy assurance, while peer behavior and security concerns play a limited role, likely due to the tool’s early-stage adoption and individualistic usage patterns. This study highlights the importance of addressing barriers through targeted training, transparent policies, and AI literacy initiatives to ensure responsible and effective integration of ChatGPT in academic and professional contexts.

    doi:10.1177/23294906251319016

April 2025

  1. B-School to Board Room: Connecting Online MBA Collaboration to Career Readiness Skills
    Abstract

    This article features a grounded theory study that explored communication in online Master of Business Administration (MBA) group work, with an emphasis on skills transferable to remote professional collaboration after graduation. Data were collected from nine online MBA students through individual reflection documents and a focus group discussion. These data were analyzed and revealed themes about the importance of agreeing on not just norms and resources but also normative actions to facilitate online collaboration. Findings led to recommendations for designing online group assignments that enhance communication skills during online collaboration—skills that are becoming increasingly integral to professional success.

    doi:10.1177/23294906251329836
  2. Team Presentation Theory III: Room Analysis and Blocking
    Abstract

    Previous works have established that effective team presentations require teams to select a structural format and question-and-answer (Q&A) strategy. While these are critical, effective team presentations also require strategic spatial planning and movement among the team members while they are on stage, known as blocking. Building on Usera and Fuller’s previous works on team presentation formats and Q&A strategies, I introduce a systematic approach to analyzing rooms and selecting a blocking strategy for team presentations. I identify three key elements of room analysis that teams must consider: stage shape, screen placements, and slide advancement method. Additionally, I present five team formations and five motion strategies, collectively termed “packages,” that teams can implement to optimize their stage presence. This framework offers a structured method for teams to enhance cohesion, engagement, and professionalism in their presentations. I also offer implications for educators, competition coaches, and business professionals with directions for future research.

    doi:10.1177/23294906251329798
  3. Gendered Persuasive Language in Business Negotiations: A Case Study of Shark Tank US
    Abstract

    This study examines the use of persuasive language by male and female entrepreneurs in high-stakes negotiation settings, focusing on gendered communication strategies. With a particular emphasis on Aristotle’s modes of persuasion (Ethos, Pathos, and Logos), the research analyzes 44 negotiation conversations from Shark Tank US , Season 11, using a quantitative approach. Data were processed with SPSS to assess gender differences in persuasive strategies. The findings reveal significant gendered patterns: male entrepreneurs predominantly used Logos as a way to emphasize on logical reasoning and evidence to persuade investors, while female entrepreneurs more often employed Pathos, sparking emotional appeals to build empathy and engagement. These differences are discussed in light of social constructivist theories of language, which suggest that gendered communication reflects broader societal power dynamics. The study highlights the challenges women face in balancing authority with warmth in negotiations, a double bind identified in earlier research. This research contributes to our understanding of how gender influences persuasive strategies in entrepreneurial contexts and offers implications for promoting more equitable communication in business settings. It also suggests that future research should further explore how these findings can be applied to support female entrepreneurs in overcoming communication barriers and achieving greater success in negotiation and leadership roles.

    doi:10.1177/23294906251327947
  4. The Obituary Model: Mastering the Personality Dimension of Job Interviews
    Abstract

    An innovative communication exercise is presented that develops students’ ability to craft responses to behavioral-based job interview questions that assess whether a candidate’s personality is a fit with the job and company values. Synthesized from a range of historical biographical models, the techniques discussed furnish students with a critical skill: By tactfully employing anecdotes and vignettes in response to questions regarding personality, personal interests, and professional attitudes, students are taught how to add character and dimension to their credentials, direct the flow and direction of the interview, and vividly bolster their arguments for differentiation and selection.

    doi:10.1177/23294906251327739
  5. Predicting eWOM in a B2B International Trade Fair
    Abstract

    This research aims to explain the volume of eWOM in the context of international trade shows based on (1) social media content strategies, (2) social media message features, and (3) time frame (posting date ex ante COVID-19 crisis or posting date ex post COVID-19 crisis). The data were collected from Twitter, using a tweet as the unit of analysis. In total 3,482 tweets were analyzed: 1,930 tweets from January 1, 2019, to March 10, 2020 (period 1, posting date ex ante COVID-19) and 1,552 tweets from March 11, 2020, to August 31, 2021 (period 2, posting date ex post COVID-19). Our results show, on one side, that the usage of some social media content strategies (informational and transformational strategies) and some social media message features (videos, mentions and photos) influences the eWOM volume. On another side, tweets published in ex ante COVID-19 predicted eWOM volume better than ex post.

    doi:10.1177/23294906251327960

March 2025

  1. Bridging Cultures in Virtual Workplaces: A Communication-Focused Review of Global Virtual Teams
    Abstract

    Globalization and advancements in technology have driven the rise of global virtual teams (GVTs), a trend accelerated by COVID-19. While prior literature highlights the significance of GVTs and digital communication, recent trends in the roles of communication and culture are understudied. This article reviews 51 empirical studies from the past decade to explore the interplay between communication, culture, and GVT operations. Key findings include managing cultural differences through communication, team cohesion challenges, the role of communication tools, and the impact of human factors on GVT performance. Theoretical and practical implications are discussed to guide future research and global team management.

    doi:10.1177/23294906251327747
  2. Communicative Care: How Companies Approach Mental Health CSR on Social Media
    Abstract

    This study examines Fortune 500 companies’ mental health-related Facebook posts during Mental Health Awareness Month from a CSR perspective. Analyzing 6,264 posts revealed low engagement (1.84%), with half of the posts aligning with WHO-recommended content areas. Posts spanned all CSR typologies, employing diverse information strategies but limited dialogic communication. Despite low engagement, audiences responded positively, particularly to posts on public health, employee involvement, mental health promotion, and human rights. Hyperlinks, graphics, and multimedia boosted interaction and emotional resonance. Findings deepen understanding of effective health-related CSR communication and offer insights into authentic and empathetic CSR strategies for communication training.

    doi:10.1177/23294906251322892
  3. Beyond Pressure: Interpersonal Apprehension’s Impact on Behavior and Performance in High-Stakes Scenarios
    Abstract

    Delineating a nuanced distinction between high-pressure and high-stakes scenarios, this study introduces the Measure of Interpersonal Apprehensions in High-Stakes Situations (MIPHSS), a sophisticated assessment instrument designed to comprehensively evaluate the direct, and mediating, effects of interpersonal apprehension (IpA) on the behavior (BA) and performance apprehension (PA) of professionals operating in high-stakes contexts. Additionally, the study explores the moderating effects of gender and behavioral and communication training (B&CT ) on these relationships. The hypotheses were empirically tested using SmartPLS-3, employing a sample of 210 professionals operating within high-stakes environments. The findings show a direct positive impact of interpersonal apprehension on both behavioral and performance apprehension, with behavioral apprehension identified as a mediating factor in the relationship between interpersonal and performance apprehension. Notably, the moderating effect of gender was statistically insignificant. Conversely, B&CT exhibited a moderately significant impact on mitigating performance apprehension in professions characterized by heightened stakes.

    doi:10.1177/23294906251322889
  4. A Genre, Scoring, and Authorship Analysis of AI-Generated and Human-Written Refusal Emails
    Abstract

    This study compares AI-generated (ChatGPT and Gemini) and human-written business refusal texts. A genre analysis found that AI-generated texts are formulaic and less nuanced than human-written texts. Applying a rating of professional writing quality, inferential statistics revealed no significant difference in scores between Gemini and human-written texts, but revealed ChatGPT as lower. Human assessors identified authorship of AI-generated texts with an accuracy rate of 68.1%, and human-written texts with 86% accuracy. Key concerns for assessors were tone, relationship, language choice, content, and structure. The findings inform four key areas of focus for teaching business writing in the AI age.

    doi:10.1177/23294906251322890
  5. Cultural Intelligence and Trust in Global Virtual Teams
    Abstract

    A lack of cultural intelligence (CQ) creates a lack of trust in global virtual teams (GVTs). Study findings examine how leaders demonstrate CQ, trust in GVTs, and provide strategies for organizations. This qualitative single-case study explores how leaders of US-based GVTs in the financial industry demonstrate CQ and trust and strategies to develop trust. This study applies the social interaction theory, uncovering group identity and behaviors. Participants included GVT members and leaders having at least 1 year of experience on a GVT. The emerging themes were demonstrating CQ, demonstrating trust, and strategies to build trust.

    doi:10.1177/23294906231179915
  6. International Merger and Acquisition: A Site of Interdisciplinary and Intertextual Discourse Activity
    Abstract

    This ethnographic case study provides authentic insights into the intertextual negotiation processes for a particular merger-and-acquisition (M&A) transaction in the context of international legal practice, involving interdisciplinary legal and business professionals. Using genre and discourse analytical methodology, this study focuses on the interactional discourse practices and textual products used for negotiation of the primary sale and purchase agreement. By providing sociolinguistic insights into the M&A negotiation process, these research findings can promote a better understanding of the professional discourse activities and interactional role behaviors for this very important area of international business law practice.

    doi:10.1177/23294906231173124
  7. Technostress and Online Teaching During COVID-19 Pandemic: The Case of Lebanon
    Abstract

    During the COVID-19 pandemic, several countries have eliminated face-to-face classes in all schools, requiring all teachers to deliver classes remotely. In this regard, the wide spread of information and communication technology (ICT) products and services in the educational sector became a burden for several teachers. This article aims to study the impact of online teaching, and how technological stress might vary between male and female teachers and to what extent it alters their family lives and their way of living. The case of Lebanon has been examined and analyzed using 379 participants in various schools randomly distributed throughout the country, who participated in a survey on how COVID-19 affected their technostress levels. The findings showed that married women were more prone to technological stress and that their family life and lifestyle were strongly affected. In particular, young women with few years of experience were more likely to experience technostress problems. We also found no differences related to educational levels. In addition, the inclusion of different degrees of computer self-efficacy has shown an impact on the development of technostress among individuals.

    doi:10.1177/23294906231170334
  8. Selections from the 2024 Case Writing Competition: Business Communication Case and Student Example
    Abstract

    As part of the Association for Business Communication Student Case Competition, this article features a case study written by ABC member Rachel Dolechek. The case was blind reviewed and selected by the ABC Student Competition Committee. ABC membership utilized the case in their classrooms throughout 2024 and submitted top student examples for the 2024 Case Writing Competition. A submission from Addie Hileman, sponsored by Kelley O’Brien, was selected as the top student case writer after evaluation by the ABC Student Competition Committee and a marketing business professional. The student’s message serves as a teaching example within this article.

    doi:10.1177/23294906241302600
  9. Book Review: Making Work Relationships Work: The TRIPS Toolkit for Handling Relationship Challenges and Promoting Rapport
    doi:10.1177/23294906241299598
  10. Overcoming Emotional and Communication Barriers With Performing Arts Strategies: The Case of Puerto Rican Business Students
    Abstract

    This article discusses interdisciplinary approaches to help students overcome communication barriers by integrating performing arts in Business Communication courses. Companies emphasize a workforce with solid soft skills to succeed. International Business employs English; thus, practical communication skills in English provide access to jobs in international scenarios. However, in Puerto Rico, second-language speakers of English feel intimidated when speaking it. The emotional barriers students endure while developing intercultural and communication skills in English is a topic worth researching. Performing arts provide strategies to raise body awareness and increase self-confidence. These elements will lead to a confident and effective communicator.

    doi:10.1177/23294906241227728
  11. Intercultural Communication Challenges in IT Companies in India: A Case Study
    Abstract

    This case study tries to diagnose the intercultural communication challenges besetting the Indian IT industry, which has become a major IT hub globally, so as to map the relevance of the theories proposed by prominent interculturalists in the contemporary work settings. The article explores answers to the research questions formulated on the basis of intercultural theories by analyzing the responses of 178 IT managers collected over a period of 38 months of rigorous field work. The article closes with implications of this case study for the executive training needs of the Indian engineers requiring an ethno-relative focus in intercultural communications.

    doi:10.1177/23294906231186560
  12. English Communication Skills in International Business: Industry Expectations Versus University Preparation
    Abstract

    In the globalized labor market, skills gaps between industry expectations and university preparation are becoming more prevalent. English communication skills (ECS) are vital soft skills in all workplaces, particularly in international business, where English is commonly used as a lingua franca. This case study examined the nexus between academia and industry regarding the instruction of ECS and their applicability to meet the requirements of the globalized business landscape by collecting data from 43 personnel in the international ready-made garment (RMG) industry in Bangladesh. The research reveals that English courses in higher education do not adequately address the communication needs of the international RMG business, which requires practical experience in the workplace, trade-specific vocabulary, intelligibility, and clarity rather than a high level of fluency. The study recommends promoting the teaching of English for general business purposes in Bangladesh by integrating theoretical and practical learning in the classroom and workplace as part of the curriculum.

    doi:10.1177/23294906231184814
  13. Two Worlds Apart? Engineering Students’ Perceptions of Workplace English
    Abstract

    This study aims to explore to what extent engineering students’ perceptions of the role of English in the workplace are affected by their internship and field of study. Previous research revealed that employers value engineers’ English communication skills highly. However, mismatches between workplace expectations and engineers’ competencies affect engineers’ employability negatively. To explore this topic, a survey and interviews were conducted. Results suggest that neither internship experience nor field of study made any difference in engineering students’ perception of the role of English in the workplace, which led to a potential mismatch between their perceptions and workplace expectations.

    doi:10.1177/23294906231182613
  14. Selections From the ABC 2024 Annual International Conference, Tulsa, Oklahoma, USA: A Slick Set of Artificial Intelligence (AI) Classroom Ideas to Fuel Your Teaching
    Abstract

    This article presents a curated collection of nine teaching innovations presented at the Association for Business Communication 89th conference in the “oil capital of the world,” Tulsa, Oklahoma, as well as online, in October 2024. Many of the MFA presenters demonstrated how AI can be used, integrated, and analyzed in business communication classes. This My Favorite Assignment 35th edition introduces readers to a wide variety of classroom-ready ideas that integrate AI. Teaching support materials—instructions to students, stimulus materials, slides, rubrics, frequently asked questions, links, and sample student projects—are downloadable from the Association for Business Communication website.

    doi:10.1177/23294906241308060

February 2025

  1. Book Review: Organizational Reputation Management: A Strategic Public Relations Perspective
    doi:10.1177/23294906251319626
  2. Validating the Contemporary Business Soft Skills Instrument
    Abstract

    Recent workplace transformations have heightened the importance of soft skills, yet validated instruments for measuring these competencies remain limited. This study validates a comprehensive instrument measuring contemporary business soft skills using data from 294 participants representing 38 nationalities. Factor analysis revealed a robust 10-factor structure explaining 62.4% of the variance, with reliability coefficients ranging from .775 to .877. Results indicate the integration of traditionally distinct competencies and the emergence of new factorial combinations. The validated instrument provides a reliable tool for assessing soft skills in modern workplace contexts, particularly valuable for virtual and cross-cultural environments. The findings support more precise soft skills communication between employees, employers, educators, and students.

    doi:10.1177/23294906251317717
  3. Enhancing Business Communication: Comparing Teaching Styles in Supply Chain Education
    Abstract

    This study examines the impact of traditional lectures and guest speaker sessions on developing business communication skills in supply chain education. Focusing on green supply chain management practices (GSCMP) and sustainable development (SD), the research highlights the complementary strengths of these teaching methods. Traditional lectures excel in enhancing written communication and theoretical knowledge, while guest speaker sessions significantly improve verbal communication and practical skills. The findings provide actionable insights for educators to design balanced curricula that align with the dynamic communication needs of modern supply chain management professionals.

    doi:10.1177/23294906251315836

January 2025

  1. Improving Complaint Handling: The Rhetorical Turn in Defensive and Accommodative Strategies
    Abstract

    This article examines how Aristotelian rhetorical principles— ethos, pathos, and logos—can help manage social media outrage in complaint handling by translating them into defensive and accommodative response strategies commonly used in service recovery. Two online experiments evaluated four strategies for their effects on complainants’ moods: (a) blame-shifting; (b) promising action; (c) apologizing; and (d) a combination of empathy, apology, and promise. The results showed that accommodative strategies were more effective than defensive ones, with the combination of empathy, apology, and promise as the most effective. The findings suggest incorporating rhetorical training in business communication to enhance response efficacy.

    doi:10.1177/23294906241308523
  2. The Influence of Discourse Participation Styles on Marginalization in Intercultural Meetings
    Abstract

    The problem of discourse marginalization in intercultural meetings is usually attributed to linguistic or pragmatic shortcomings of marginalized second language English speakers who are seen as either “learners,” in contrast to first-language English speakers, as uncommunicative, or even as professionally incompetent. The influence of culturally oriented participation styles, distinct patterns of turn-taking behavior, has so far not been considered as a contributing factor. The present study examines intercultural meeting discourse and reveals how diverse participation styles can lead to marginalization. Pedagogical implications are discussed.

    doi:10.1177/23294906241312233
  3. AI-Based Writing Assistants in Business Education: A Cross-Institutional Study on Student Perspectives
    Abstract

    In a cross-institutional study, this article shares research findings about business student perceptions and experiences using an automated writing assistant program based on traditional artificial intelligence. Using a mixed-methods approach, we share student responses to Grammarly’s suggested revisions and provide insight into students’ confidence levels and correctness in workplace written communication. Finally, this study concludes with a discussion of the implications of this work related to business communication education and research, as well as possibilities for the future.

    doi:10.1177/23294906241310415
  4. Employees’ Language Choices and Usage Pattern: A Study on Corporate India
    Abstract

    Amid a multitude of languages, English is given primacy in business and commerce in India. This study examines the language choices and usage pattern in the corporate world to understand how the diverse linguistic base of employees is utilized across the workplace. Data were collected through Google Forms and in-depth interviews. Results show that English is the preferred language for all official communications. A strong command over English is crucial for job interviews and client requirements. However, employees prefer regional languages when conversing informally, and a majority also want regional languages to be a part of the formal communication process.

    doi:10.1177/23294906241312384
  5. Exploring the Communicative Effectiveness of Visual and Text Elements in Short Videos
    Abstract

    Given the prioritization of video format in social networks, the interest of scholars and managers in the elements that determine their effectiveness has increased. This article analyzes image type (product vs. people) and written text’s role in message reinforcement. Three studies are carried out combining conscious and unconscious responses. We contribute to visual rhetoric literature, affirming image-based videos are more liked and shared versus short videos that are based on written text. Specifically, the images related to the content of the message are more liked than the image of a person that explains the content, although attention is greater when a person appears. As for the overwritten text, it favors the willingness to share short videos, but reduces likeability in videos with images related to content. Additionally, the unconscious response through electrodermal activity shows that short videos with persons and overwritten text achieve more emotional activation and avoid that attention wanes. These findings aid in designing effective short video content for brands and individuals that use social media to communicate.

    doi:10.1177/23294906241310422
  6. Teaching Social Media Content Creation Through a Client-Based Project
    Abstract

    Brands create social media content strategically to engage users and promote their products and services. Students primarily use social media for fun and socializing, more as consumers than creators on social media. An innovative project was required to give students an experience and teach them social media content creation strategies. In participatory action research, students work with local street vendors and create informational, emotional, social, and entertaining content for the vendors’ business pages. Students’ efficacy and learning experiences are recorded through surveys and discussion forums. Implications, challenges, and recommendations are discussed in the paper.

    doi:10.1177/23294906251313501
  7. Metaphor in U.K. Bank Chairman Letter to Shareholders
    Abstract

    Using a mixed methods approach that relies on conceptual metaphor theory, corpus linguistics, and discourse analysis, the study investigates the use and function of metaphor in a self-constructed corpus of U.K. bank chairman’s letters to shareholders during the study period, covering a state of relative stability (2002-2007), financial crisis and scandals (2008-2019), and the coronavirus pandemic (2020). We find evidence that bank chairmen use conventional metaphors to communicate with shareholders. Additionally, the choice of metaphors is conditional on the contextual environment in which banks operate. Further qualitative analysis of the metaphors supports a persuasive role that depends on the contextual environment.

    doi:10.1177/23294906241304697

December 2024

  1. Teaching Interculturality: Considering Three Different Cultural Approaches in Intercultural Business Relationships
    Abstract

    In the international business (IB) research field, many have suggested paradigmatic changes to address the complexity of cultural issues. Different paradigms represent different approaches to culture, and in this study, we apply positivist, interpretive, and critical approaches in the context of IB relationships. To address these different approaches within IB instruction, we introduce the theory of interpersonal knowledge. By utilizing this theory and examples of how to analyze business relationships using different approaches to culture, IB teachers can clarify the different approaches and help their students deepen their understanding of the meaning of interpersonal-level analysis in intercultural business settings.

    doi:10.1177/23294906241302002
  2. The Silent Divide: Leader-Member Exchange, Communication Anxiety, and Age-Related Defensive Silence
    Abstract

    Modern workplace demographics are changing and so too are workplace relationships. This research explores the impact of poor leader relationships on voice behaviors—more specifically, defensive silence. Results indicate a negative relationship between leader-member exchange (LMX) and defensive silence, a positive relationship between communicative anxiety and defensive silence, and a negative relationship between communicative anxiety and LMX. Additionally, a significant interaction is found between age, years of supervisory experience, LMX, and defensive silence. Theoretical and practical implications for workplace relationships are discussed.

    doi:10.1177/23294906241301354
  3. Exploring Employee Perceptions of Technology Media Influence on Supervisory Relationships
    Abstract

    In today’s workplace, supervisors often communicate with direct reports using technology that could influence the perceived relationship employees have with their managers. The purpose of this convergent mixed methods study was to describe the perception of how media richness, when using technology to communicate, influences the relationship direct reports have with their supervisors. To address the research question, a survey was used with a sample of 100 direct reports who frequently receive communication from their supervisors in different technology formats. The results from the study suggest that technology media influences the perceived relationship between direct reports and their supervisors. According to the results of this study, technology media may be especially helpful in bolstering the availability of supervisors, which may positively influence other elements of the supervisory relationship. The results further suggest that it may be important for all leaders to choose technology media that is personalized and preferred by the employee while also using the most effective media for the type of message. Finally, leaders should understand the concerns that employees may have around privacy and overuse of technology media.

    doi:10.1177/23294906241301413
  4. AI Integration for Communication Skills: A Conceptual Framework in Education and Business
    Abstract

    This article presents a conceptual framework for integrating artificial intelligence (AI) to enhance communication skills in educational and business settings. By examining the dual role of AI as both an enabler and a challenge, the article highlights AI’s capacity for personalized learning, skill development, and efficiency in communication tasks. It also addresses potential issues such as academic integrity, data reliability, and ethical considerations. This framework aims to guide institutions and organizations in adopting AI responsibly, ensuring that human-centered communication remains integral to AI-enhanced environments.

    doi:10.1177/23294906241302000
  5. The Theory of Independent-Mindedness: Three Decades of Research on Organizational Communication Effectiveness
    Abstract

    The purpose of this article is to review over three decades of research supporting the organizational communication management theory known as the Theory of Independent-Mindedness. The theory is especially productive in assessing superior-subordinate communication for organizations located within individualistic cultures. The article synthesizes extant research on the Theory of Independent-Mindedness. The research reviewed in this article provides empirical support for the theory’s premises in that cultural congruity must be present between the macro-culture (larger culture within which the organization operates) and the micro-culture (the culture developed within the specific organization). Several studies clearly indicate that independent-minded employees report being more satisfied and committed to their organization, and advocate communication skills training for organizational members at all levels.

    doi:10.1177/23294906221144765
  6. Introduction Special Issue <i>BPCQ</i> “AI in Business Communication”
    doi:10.1177/23294906241284496
  7. Can AI Be Your Teammate or Friend? Frequent AI Users Are More Likely to Grant Humanlike Roles to AI
    Abstract

    The purpose of this research was to identify the comfort levels of professionals with AI in various humanlike roles. A survey of 787 full-time working adults showed that more active AI users are comfortable with AI in many humanlike roles, such as a teammate or a performance coach. Less active AI users, however, are uncomfortable with AI in these roles. Leaders, managers, and educators should prepare employees and students to responsibly address the social and psychological outcomes of increasingly humanlike AI.

    doi:10.1177/23294906241282764
  8. Book Review: Talking for Success: The Secret Codes of Conversation—And How to Master Them
    doi:10.1177/23294906241286218
  9. Ethical Authorship and Moral Motivation: The Key to Ethical AI Use
    Abstract

    This article argues that ethical authorship is essential for the ethical use of artificial intelligence (AI). It examines tensions that historical understandings of authorship have created as instructors and students alike navigate AI technologies. Given these tensions, this article proposes a definition of “ethical authorship” and uses de Colle and Werhane’s moral motivation framework to outline how instructors can use ethical authorship and moral motivation to encourage students’ ethical AI use.

    doi:10.1177/23294906241259153
  10. Selections From the ABC 2023 Annual Conference, Denver, Colorado, USA: Classroom Innovations That Soar Like an Eagle in Flight
    Abstract

    This collection of 10 My Favorite Assignments (MFA) was first presented at the 2023 Association for Business Communication Annual International Conference held Denver, Colorado, USA. Instructors can see innovative ideas for teaching current social issues, oral communication techniques, and methods to lead students to greater personal and professional development.

    doi:10.1177/23294906241255305
  11. Critical Thinking and Problem-Solving in the Age of ChatGPT: Experiential-Bibliotherapy-Blogging Project
    Abstract

    Critical thinking and problem-solving are essential skills in management education. ChatGPT and other AI-assisted writing tools might disrupt conventional tools like essay writing and case-study analysis. The project incorporates bibliotherapy-inspired usage of ChatGPT and critical thinking and problem-solving frameworks to make students identify and solve real-life problems like social media addiction or time-management skills. ChatGPT is used as an assistant, coach, and/or motivator in the project. Students’ experiences are shared as blog posts. The impact of the project on developing critical thinking and problem-solving skills is measured by a post-and-then-pre survey questionnaire.

    doi:10.1177/23294906241254780