In this article, I focus on two competing technical communication discourses used to represent the biometric technology Ghana adopted in 2012 and subsequent elections to demonstrate how communication about technology could potentially marginalize local, nondominant knowledge systems whereas it privileges global, dominant knowledge systems. Representation of the biometric technology, therefore, reflects ways that technical communication can become complicit in silencing, excluding, and marginalizing local voices. I call attention to how communication that focuses on dominant narratives obscures and delegitimizes the knowledge of disenfranchised and less privileged groups.

This article explores the catechism in the Book of Common Prayer, shedding light on the emergence of instructional writing from oral instruction. The 1549 text evinces qualities of preliterate oral communication identified by Ong. By contrast, the 1604 addendum reveals a trend toward modern plain style, which is even more pronounced in the 1647 Westminster Shorter Catechism. The evidence indicates the oral features were useful to the text’s technical aims. What Ramist plain style gains in precision and objectivity comes at the cost of other useful features, such as reiteration, contextualization, and agonism, which (in Tannen's phrase) involve a greater relative focus on interpersonal involvement between speaker and auditor/ reader.

Health and medical contexts have emerged as an important area of inquiry for researchers at the intersection of user experience and technical communication. In addressing this intersection, this article advocates and extends patient experience design or PXD ( Melonçon, 2017 ) as an important framework for user experience research within health and medicine. Specifically, this article presents several PXD insights from a task-based usability study that examined an online intervention program for people with voice problems. We respond to Melonçon's call ( 2017 ) to build PXD as a framework for user experience and technical communication research by describing ways traditional usability methods can provide PXD insights and asking the following question: What insights can emerge from combining traditional usability methods and PXD research? In addressing this question, we outline two primary methodological and practical considerations we found central to conducting PXD research: (1) engaging patients as participants, and (2) leveraging multidisciplinary collaboration.

This article uses personas to illustrate the range of technical communication knowledge work developed through its practitioners—to articulate the functions, characteristics, traits, skills, and workplace styles of positions someone in the field might pursue. Recent research has provided valuable data about the expanding and evolving skill sets of the technical/professional communicator. We build on that by triangulating the data from an analysis of job postings, a survey of technical communicators, and interviews and embedded observations of practitioners to develop personas of technical/professional communicators on the job. The personas can help students, programs, and practitioners understand and navigate the many types of roles that are available in the field.

Smart home products continue to rise in popularity but have yet to achieve widespread adoption. There is little research on how the general population perceives benefits of different smart home devices beyond general surveys. Using a living laboratory of five solar houses that we equipped with a range of smart home devices, we assessed how university student residents learn about, use, and gain interest in adopting this smart home technology. Analysis of data confirms that users find lifestyle benefits to be the most important motivators for adopting smart home technology. Yet without training in using that technology, these benefits do not outweigh the risks associated with learning to operate that technology.

Oral presentations are a common genre in technical and business communication courses. While it is important for students to develop a professional ethos when presenting information, in this article I argue that textbooks’ discussion of professional dress and voice privilege cisgendered bodies and erase the differences and bodily experiences that transgendered individuals face. This may cause dissonance in trans students who may come to believe that they must choose between their genders and being professional.

The success of an application programming interface (API) crucially depends on how well its documentation meets the information needs of software developers. Previous research suggests that these information needs have not been sufficiently understood. This article presents the results of a series of semistructured interviews and a follow-up questionnaire conducted to explore the learning goals and learning strategies of software developers, the information resources they turn to and the quality criteria they apply to API documentation. Our results show that developers initially try to form a global understanding regarding the overall purpose and main features of an API, but then adopt either a concepts-oriented or a code-oriented learning strategy that API documentation both needs to address. Our results also show that general quality criteria such as completeness and clarity are relevant to API documentation as well. Developing and maintaining API documentation therefore need to involve the expertise of communication professionals.

“Cape Wind” is a proposed wind-energy project off the Massachusetts coast. Its environmental effects are detailed in an Environmental Impact Statement (EIS). Writers of an EIS must address rhetorical challenges posed by the complexity of how the “environment” is characterized by many statutes and regulations. These requirements include guidance on the document’s style, and because the text is hundreds of pages long, they also include rules on its arrangement (its genre), and its online delivery. Partly as a result, the writer’s stance is that of an impersonal, corporate author. The EIS is required to address multiple audiences that include decision makers and elected officials; public participation in the process is encouraged. Evidence about the actual audience shows that the public finds out about the project through media reports, web sites, and press releases, rather than studying the EIS. Finally, sustained opposition by a fossil-fuel lobbying group has led to the project’s apparent demise.

Human-centered design is a burgeoning field of study that has the potential to work toward actively creating more just and equitable technology design while critically interrogating the design process. To do this, human-centered design needs to consider making social justice aims a primary objective and end-goal in design. One way of integrating social justice aims into design is to employ the use of narrative inquiry. This article explores an alternative method for developing design scenarios using narrative inquiry and the feminist concepts of silence and voice as a way to promote considerations of social justice and inclusion in design. Using narrative inquiry to rethink certain aspects of the design process can help designers address issues of agency. The methodological focus of this article responds to Suchman’s call for “alternative visions” of how technology production and design can be undertaken.

Yellow Emperor's Classic of Internal Medicine, China's first comprehensive medical book, served as the key link between Yi Jing, which initiated China's high-context culture, and the high-context style of modern Chinese technical communication. In the form of dialogues between Yellow Emperor and his minister, its 24 fascicles cover four major topics of the organs, diagnosis, diseases, and treatments. While examining the body and discussing various diseases and treatments, the book expands on Yi Jing's philosophy through integrating three interrelated concepts: Tao, Yin and Yang, and Five Elements (word, fire, soil, metal, and water). In this way, the book, for the first time in Chinese history, explicitly treated humans and their behaviors as individual events conditioned by the natural context, emphasizing context as the conditioning force. This emphasis on context is manifest in modern Chinese technical communication as two textual devices of establishing personal relationships and creating ideal physical environments.

This article examines the influential Chinese science book Brush Talks from Dream Brook, written by Shen Kuo in the 11th century. I suggest that Brush Talks reveals a tension between institutionalized science and science in the public, and a gap between the making of scientific knowledge and the communication of such knowledge to the general public. In writing Brush Talks, Shen preserved and popularized grassroots science and technology in the most respected medium of his time—the printed book. In the article, I ask what formal elements of this book reveal about the choices Shen made as a literati author to connect to his primary readers, most of which were middle and lower class lay audiences. As I will argue, he used three approaches that aided him in speaking to the public about science and technology—an ethnographic approach to knowledge, innovative uses of genre, and a straightforward writing style.

Many science students believe that scientific writing is most impressive (and most professionally acceptable) when impersonal, dense, complex, and packed with jargon. In particular, they have the idea that legitimate scientific writing must suppress the subjectivity of the human voice. But science students can mature into excellent writers whose voices are clear, interesting, unburdensome, efficient, and accurate. To do this, they must abandon their ponderous scientific voices and use techniques that produce good style. When I teach for the Science Communication Center at the University of Tennessee, Knoxville, I focus on helping students improve their scientific voice. I use workshop-style instruction, review of student writing, tutorial staff, and free online tutorials that I have developed. This article meditates upon the nature of good scientific voice as it analyzes examples of student writing to show improvements made through specific stylistic techniques.

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

Although scholars have acknowledged technical texts written during the Middle-Ages, there is no mention of “technical writer” as a profession except for Geoffrey Chaucer, and historically absent is the accreditation of medieval female writers who pioneered the field of medical-technical communication. In an era dominated by identifiable medieval male technical writers, this article analyzes the medical texts of Hildegard von Bingen, which should be recognized as significant scientific and medical contributions to the field of medical-technical writing. Because the term “technical writing” or “technical writer” did not exist during the Middle Ages, accrediting female medieval scientific and medical writers as technical writers requires the application of modern thought and definition. Primarily known as a mystic and writer of poetry and music, Hildegard's technological and medical texts have slowly gained interest within the medical community. Her texts Physica and Causae Curae, written in the style of modern-day patient history and physicals, outline patient symptoms, causes and effects, preceded by a treatment plan. This article examines Hildegard von Bingen's medical works, identifying her as a scientific or medical technical writer within the same context from which scholars assign Chaucer the same title, and from which all medical and scientific writers of medical texts can be professionally accredited as technical communicator or writer.

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss how to design a course in technical communication that actively prepares students for subsequent internships with nonprofit agencies. In specific, I outline social development and social learning theories, service-learning pedagogies, and lesson plans and assignments that integrate these theories into practice. This project serves as a model that insists that the teacher first instructs students regarding not only rhetorical aspects of document design, including audience awareness and style, but also in placing the students in internships and designing assignments to be fulfilled in internship roles. The combination of classroom practices with an internship supports the idea that students learn the value of the process of writing, including the social embeddedness that can often influence their writing.

What is currently known about the history of the paragraph has relied on the work of the first English and American compositionists, humanists, and philologists of the late nineteenth century. Alexander Bain and his followers defined the requirements for the English paragraph and believed it had not existed prior to the eighteenth century. Their sole focus, on humanist and historical writing, yielded a distorted, if not an incorrect history of the paragraph. This article begins to correct that view, prevalent since 1866, by examining paragraphs of practical works, such as printed how-to books of the early English Renaissance until 1700. The variety and quantity of how-to documents increased with the growth of knowledge, advent of printing, and emergence and expansion of middle-class English readers eager for books written in an accessible, non-Latinate style. When we examine paragraphs from technical books printed as early as 1490, we find paragraphs that exemplify the qualities stipulated by Bain nearly 400 years later. The existence of well defined and formulated paragraphs throughout the English Renaissance and the seventeenth century in a wide variety of technical book—works ignored by literary scholars pursuing the history of English—suggests that the paragraph is clearly indigenous to the English composition, much more so than modern composition theory has acknowledged. This article explores example paragraphs of these first English printed technical works and begins to expand the history of the English paragraph. Further studies of later Middle English paragraphs in incunabula of practical, liturgical, and historical works will likely show the indigenous nature of the paragraph to English composition and allow scholars to see how the formation of the paragraph helped English writers over 500–700 years ago create complete texts.

Writing is common skill for many whose job requires them to communicate through business documents. But there are many professionals who seemingly have difficulty with writing. Many engineers are required to write proposals and reports yet have received little formal writing instruction. The purpose of this study was to determine if writing apprehension, their composition process, or the presence of deadlines affects the production of documents. The hypothesis was that engineers have high writing apprehension, generally use a product-based approach, and tight deadlines negatively affect the end quality. The researcher conducted in-depth interviews with civil engineers to gauge their level of apprehension, learn their personal composition process and determine how deadlines affect their writing. While the hypothesis was not conclusively supported, the study revealed six key themes into how engineers structure their writing tasks and found that the writing environment of engineers significantly impacts the composition process.

Although books in the For Dummies series and other similar series have found commercial success, the approach to information design they use has not received much attention in technical communication journals. This article reports on readers' responses to information presented in the magazine Nursing Made Incredibly Easy! and two other nursing journals. Three groups of readers (two groups of nursing students and one group of nursing faculty members) responded to three articles they read by completing questionnaires and participating in focus groups. Nursing Made Incredibly Easy! was regarded as easy to read and as a good starting point for less-experienced readers, but its tone and style elicited some strong objections as well. The article provides observations and recommendations about using an informal approach to information design.

This article presents the results of a study that investigated readers' perceptions of tone formality in online text passages. The study found that readers perceived text passages to be less formal when they contained personal pronouns, active voice verbs, informal punctuation, or verb contractions. The study reveals that professional communicators can impact their readers' perceptions of tone in online passages. This study provides useful guidance for writers who wish to understand the impact of their stylistic decisions on audience perceptions of passage formality.

A common aphorism in the halls of education is that the writing skills of Americans decline over time. Compared to the “golden age of letters,” so the argument goes, each subsequent generation of writers is worse than the last. Although contemporary readers and educators commiserate over encounters with bad writing, a fair comparison of 18th century American exemplars to modern American exemplars reveals a significant advance in clarity, an advance that technical communicators can be proud of. To demonstrate the advances in expository writing over the past two centuries, the author compares what the authors of the U.S. Constitution did with their limited resources to what modern professional communicators do with their abundance of resources. Many of the communication problems that were pervasive when the U.S. Constitution was created have since been remedied by insights emerging from the fields of linguistics, human factors, and cognitive psychology, among others.

Americans contribute $240 billion dollars to charities each year, raised in part by writing letters to potential donors. While it is debatable what the reasons are for donors to give so much money, most donors seem to be moved to contribute by pathos, particularly pity. The concept of pathos as a rhetorical appeal has become more complex over the years, growing from a simple strategy to a complicated set of parameters requiring careful delineation. Beginning with the Greeks, particularly Aristotle, pathos was defined with greater clarity (especially the concept of enargia), with Aristotle's formal definitions of the emotions, and with the use of an image upon which to direct the audience's pity. Cicero adds to the theory by calling for the use of pathos in the peroration and reinforcing Aristotle's emphasis on careful audience analysis. St. Augustine and those who follow, including Renaissance, 18th-century rhetoricians, and 20th-century scholars like Kenneth Burke, argue that style can also be an effective persuasive strategy for a pathetic appeal. Accordingly, the charity letters examined illustrate not only Aristotle's and Cicero's tenets but also show that elements of style, particularly rhetorical figures and schemes, are common rhetorical strategies used in these charity letters. While at first the rhetoric of charity letters seems simple and straight-forward, to raise billions of dollars every year charity letters use sophisticated appeals to pity that have a long and interesting history.

In this article, I examine a historical information graphic—Charles Booth's maps of London poverty (1889–1902)—to analyze the cultural basis of ideas of transparency and clarity in information graphics. I argue that Booth's maps derive their rhetorical power from contemporary visual culture as much as from their scientific authority. The visual rhetoric of the maps depended upon an ironic inversion of visual culture to make poverty seem a problem that could be addressed, rather than an insurmountable crisis. This visual rhetoric led directly to significant features of and concepts in western societies, including the poverty line and universal old-age pensions (social security).

One way to resolve some of the conflict in English studies and technical communication over their diminishing cultural capital is to recognize the place of instrumental discourse in communication studies. Instrumental discourse is individually verified social agreements to coordinate and control physical actions. One purpose of literary works is to voice new concerns about social inequities. A purpose of rhetoric is to persuade others of the validity of those concerns. Instrumental discourse registers agreements about those concerns and brings them to temporary closure in laws, instructions, contracts, and constitutions. Instrumental discourse is the culmination of a process that often begins with a literary monolog, is continued in many rhetorical dialogs, and ends, for a while, in a chorus of approval. Each phase of this communication process—monolog, dialog, and chorus—has a place in English studies. If more English studies faculty would recognize the need to study the communications that promote dissensus and consensus, then they might contribute more to global discussions about social justice, cooperation, and sustainability, and they might gain more cultural capital and social influence.

Previous research has indicated that engineering faculty do not follow best practices when commenting on students' technical writing. However, it is unclear whether the faculty prefer to comment in these ineffective ways, or whether they prefer more effective practices but simply do not enact them. This study adapts a well known study of response in composition to ask whether engineering faculty prefer authoritative, form-focused comments, or whether they may prefer to write different sorts of comments. We asked ten civil engineering faculty to comment on a sample paper and then rank their preferences for provided versions of comments on the same paper. One provided version emphasized comments on content, one emphasized comments on form, and one was balanced. Comparisons of the respondents' preferences and practices suggest that the engineering faculty recognize and value content-focused, non-authoritative responses, but generally do not write comments that conform to these values. We consider the implication of these findings for research on response to technical writing as well as for technical writing faculty in their own course. While recognizing the need for more research, we also discuss ways in which writing professionals, including WAC administrators and technical writing professors, can encourage engineering faculty to enact their preferences for response styles that reflect best practices.

This article analyzes the statements on plain style made by Royal Society writers and seventeenth-century women writers. Using scholarship in feminist rhetorical theory, the article concludes that Royal Society plain stylists constructed scientific discourse as a masculine form of discourse by purging elements that were associated with femininity, such as emotional appeals. The article also discusses how women writers, particularly Margaret Cavendish, embraced a plain style more out of concern for their audience than out of a desire to eliminate undesirable feminine attributes. The implications of this historical study for understanding of current practice are noted.

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

My article traces the development, chronicles the impact, and explains the essence of Herbert Spencer's “The Philosophy of Style” (1852). Spencer's essay has had a significant influence on stylistics, especially in scientific and technical communication. Although in our generation Spencer's contribution to stylistics is not widely remembered, it ought to be. His single essay on this subject was seminal to modern theories about effective communication, not because it introduced new knowledge but because it was such a rhetorically astute synthesis of stylistic lore, designed to connect traditional rhetorical theory with 19th-century ideas about science, technology, and evolution. It was also influential because it was part of Spencer's grand “synthetic philosophy,” a prodigious body of books and essays that made him one of the most prominent thinkers of his time. Spencer's “Philosophy of Style” carried the day, and many following decades, with its description of the human mind as a symbol-processing machine, with its description of cognitive and affective dimensions of communication, and with its scientifically considered distillation of the fundamental components of effective style. We should read Spencer's essay and understand its impact not so much because we expect it to teach us new things about good style, but precisely because: 1) it's at the root of some very important concepts now familiar to us; 2) it synthesizes these concepts so impressively; 3) we can use it heuristically as we continue thinking about style; and 4) it provides a compact, accessible touchstone for exploring—with students, clients, and colleagues—the techniques of effective style for scientific and technical communication.

This article interprets technical communication research about sex differences according to social role theory, which argues that sex differences are enculturated through experiences associated with social positions in the family and the workplace. It reevaluates technical communication research about sex differences in communicative and collaborative styles in the classroom and the workplace and about the effects of the double bind that women experience in the workplace. The article concludes with a recommendation that theoretical frameworks explaining sex differences remain flexible and able to account for social change.

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests “sentence combining” as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing.

Is there a difference in the dominant leadership style between technical and non-technical superiors? Which leadership style of superiors will give their subordinates more freedom on the job? By using House's Path-Goal Model [1] in a study involving a survey of subordinates of 100 technical and 100 non-technical companies in Singapore, I found that technical superiors tend to adopt a supportive leadership style, while non-technical superiors adopt a more achievement-oriented one. This manifests in significant differences between the two kinds of superiors in the extent of the leader's position power (formal authority), the degree of autonomy subordinates want, and the extent subordinates control their goal achievements.

Background: Previous research suggests that there are advantages to writing in groups or in pairs compared with writing individually, and that men write differently from women. However, as far as we know, no one has yet used new technology to assess published academic articles written in these different modes. Method: We assembled 80 papers from recent issues of the Journal of Educational Psychology as follows: 21 authored by individual men, 21 by individual women, 19 by pairs of men, and 19 by pairs of women. We then used two computer-based measures to assess various textual features of the Abstracts, the Introductions, and the Discussion sections of these 80 papers. Results: Several differences were found between these various parts of the journal articles (e.g., the Discussions were more readable than the Introductions and these in turn were more readable than the Abstracts). However, there were few differences between the writing of pairs or individuals, or between that of men and women. Conclusions: There was no real evidence to support the notion that writing in pairs would lead to better quality articles or that there would be differences between the readability of papers produced by men and women. Such differences may occur, however, before peer review.

Scientific and technical jargon—specialized vocabulary, usually Latinate—plays a vital role in scientific and technical communication. But its proper use continues to be a point of discussion because of our concern with audience adaptation, rhetorical exigence, rhetorical purpose, and ethics. We've focused on teaching students—and on convincing scientists, engineers, and other writers/speakers—to gear their specialized language to the recipients of their communication, to the occasion calling for their communication, to what they wish to accomplish through their communication, and to the ethical goals of safety, helpfulness, empowerment, and truth. These are exactly the sorts of things we should be doing. My contribution to this conversation is a reinforce ment and, I hope, an extension of the argument that we should also be teaching and convincing students and professionals: 1) to fully appreciate what makes jargon either good or bad; 2) to carefully distinguish jargon usage from other aspects of scientific and technical style; and 3) to recognize that in every context, even in communication among experts, jargon should be used judiciously—that is, in the most helpful, least taxing way.

One of the signatures of scientific writing is its ability to present the claims of science as if they were “untouched by human hands.” In the early years of experimental education, researchers achieved this by adopting a citational practice that led to the sedimentation of their cardinal method, the analysis of variance, and their standard for statistical significance, 0.05. This essentially divorces their statistical framework from its historical conditions of production. Researchers suppressed their own agency through the use of passive voice and nominalization. With their own agency out of the way, they imbued the methods, results, and presentational devices themselves with the active agency of the situation through the use of personification. Such a depiction creates the impression that the researchers and audience stand on equal epistemic ground as interested witnesses to the autonomous activity of a third party, the method, which churns out the brute facts of science.

This article claims that two social values in science—falsifiability of science and cooperation among scientists—determine use of passives in scientific communication. Scientists do not always develop valid theories, so scientific experiments must be amenable to being repeated and found invalid. This requires that the experiments must not be discrete events. Science is also a cooperative enterprise. As an integral part of science, scientific writing employs more passives than actives to focus on materials, methods, figures, processes, tables, concepts, etc. Use of passives to focus on the physical world helps de-emphasize discreteness of scientific experiments. Besides, it also helps remove personal qualifications of observing experimental results. Finally, it enhances cooperation among working scientists by providing a common knowledge base of scientific work—things and objects. Looked at in this way, the passive voice in scientific writing represents professional practices of science instead of personal stylistic choices of individual scientists.

This article uses Chaim Perelman's theories of argumentation to examine a recent Institute of Medicine (IOM) report, Promoting Health: Intervention Strategies from Social and Behavioral Research (2000). The IOM's text explores social and behavioral research to devise multipronged intervention strategies; it focuses on social, economic, behavioral, and political health as a means of assuring population health—and thereby expands the conventional boundaries of public health. Since Chaim Perelman's rhetoric is seldom applied in the field of health communication, employing his ideas to consider the role of style, arrangement, and argument in such a cutting-edge document can illuminate public health writing, as well as shed new light on Perelmanian rhetoric.

Committees within international standards organizations write standards. Prior to approval, these standards must pass through several reviews for technical accuracy and stylistic appropriateness. The style considerations are based on documents published by both the umbrella organization (International Organization for Standarization, or ISO) and the various committees and subcommittees within it. Because authors and editors who use these documents frequently do not have English as a first language, the documents must explain unambiguously just how committees should prepare their documents. This study looks at a sample of those instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. The findings suggest that the documents do not send a clear message to authors and editors and can be stylistically hard to understand. Consequently, the approved standards themselves are hard to read and interpret.

Emphasis on page design, as an aid to visual accessibility, did not receive attention in modern technical writing until the 1970s. However, accounting documents and instructional texts utilized format and document design strategies as early as the twelfth century to enhance the organization of quantitative data and linear bookkeeping entries. Format in text was used to reflect the arrangement used in oral accounting practices and to produce uniform documents. Thus, format was integral to the rise of pragmatic literacy of the commercial reader. During the Renaissance, these early format strategies received impetus from Ramist method. The result was design strategies that attempted to capture the rigid principles of organization fundamental to commercial accounting. These early accounting documents also illustrate the plain style that would become the focus of the later decades of the seventeenth century. Clarity in language paralleled clarity in page design for the sole purpose of eliminating ambiguity on the page and on the sentence level. Plain style was thus nurtured by financial forces long before the advent of natural science.

The basis for effective scitech communications is formed by: focusing on the needs of the audience; structuring the substantive and language content accordingly; concentrating on accuracy, clarity and brevity; meeting logical requirements; and presenting in a communicative style and layout, including the use of visuals. In many scitech communications, the Appendix is the right place for detail not of immediate interest to most readers; this option is grossly under-utilized.

Structured abstracts contain more information, are of higher quality, and are easier to search and read than are traditional abstracts. However, there is a bewildering variety of ways in which structured abstracts can be printed and little is known about how the typography of structured abstracts can affect their clarity. The aim of this article is to delineate some of these major typographic variables and to comment on their effects upon the layouts of structured abstracts.

The foundation for Rome's imperial bureaucracy was laid during the first century B.C., when functional and administrative writing played an increasingly dominant role in the Late Republic. During the First and Second Triumvirates, Roman society, once primarily oral, relied more and more on documentation to get its official business done. By the reign of Augustus, the orator had ceded power to the secretary, usually a slave trained as a scribe or librarian. This cultural and political transformation can be traced in the career of Marcus Tullius Tiro (94 B.C. to 4 A.D.), Cicero's confidant and amanuensis. A freedman credited with the invention of Latin shorthand (the notae Tironianae), Tiro transcribed and edited Cicero's speeches, composed, collected, and eventually published his voluminous correspondence, and organized and managed his archives and library. As his former master's fortune sank with the dying Republic, Tiro's began to rise. After Cicero's assassination, he became the orator's literary executor and biographer. His talents were always in demand under the new bureaucratic regime, and he prospered by producing popular grammars and secretarial manuals. He died a wealthy centenarian and a full Roman citizen.

The views concerning “dangling participles” of grammarians, usage experts and authors of books on technical writing are reviewed and compared. Although many unattached clauses are clearly unacceptable, some are less objectionable and still others are acceptable practice. Absolute constructions and other clause-relational participial, infinitival and verbless clauses need no attachment to a proximate noun or noun phrase, and logical clauses that are not attached to a noun are shown as normal, acceptable use. Even clearly adjectival clauses are often unattached when followed by the passive voice, intransitives and several other grammatical structures; clauses between the subject and verb and at the end of the sentence are also often not attached to the immediately preceding noun. Cultural (perhaps also gender) differences between humanistic teachers and task-oriented engineers are noted as possible causes of different viewpoints regarding the use of unattached participles, and greater acceptance of the many acceptable forms of unattached clauses is argued.

Daniel Defoe, one of the pioneers of the English novel, primarily earned his living as a journalist, pamphleteer, proposal writer, and freelance business consultant. A born entrepreneur, Defoe's many projects included promoting and marketing the first practical diving bell, designing commercial fisheries and improving London's sewer system, producing a series of popular self-help manuals, and founding and editing the first English technical writing journal, The Projector. These were the products of Defoe's indefatigable pen, and the utilitarian simplicity of his business and technical writing has strongly influenced English prose ever since. This article will examine two major pieces of Defoe's professional writing: An Essay of Projects, (1698) a portfolio of his best proposals, and the landmark The Complete English Tradesman (1725), the first English business writing manual. These and similar texts would form the loam of Defoe's great novels, Robinson Crusoe (1719), Moll Flanders (1721), and A Journal of a Plague Year (1722). While Defoe's professional writing shaped his creative writing, his gifts as a novelist—his plain, demotic style, his knack for concise narrative and analytical summary, his ability to create convincing personas through textual documentation—shaped his business writing. Both forms of writing made him the premier spokesperson of a new social and economic order.

Many current technical writing handbooks still advise writers to avoid the passive voice except in certain limited situations, primarily when the agent is unknown, understood, unimportant, or better left unnamed. However, a growing body of research indicates that the passive voice has a broader array of rhetorical functions. To identify some of the functions of the passive, as well as the active, voice, the frequencies of active and passive verbs were determined in 185 documents written by twenty-eight civilian and military members of the U.S. Air Force. The frequencies were similar to those in similar types of documents written by nonacademic writers in previous studies. In addition, writers were queried about their reasons for choosing active or passive verbs. While the results of the study confirmed the importance of agency in the choice of active or passive, they also revealed numerous other factors that were significant in writers' choices. The most significant reasons for choosing one type of verb over another were the voice of the verb, organizational requirements, audience awareness, efficiency, genre, euphony, personal preference, agency, emphasis, and topic-comment flow. These results suggest that technical writing instruction and handbooks should promote general principles for the use of both active and passive verbs rather than advising against the use of passive verbs.

Although the passive voice may be overused in legal prose, warnings in legal writing guidebooks against the passive risk undervaluing its many uses. After briefly introducing the passive voice, and some possible reasons for its misuse, this article will outline the many situations when the passive is more appropriate than the active voice.

When people read silently, they unconsciously translate what they read into a speech-like code that facilitates word identification and the creation of meaning. This article examines that phenomenon—known as silent speech—based upon the published research of cognitive psychologists and psycholinguists. The author develops a phonological model of reading based upon published results of experimental investigators to determine the relationship between cognition and silent speech. The author then applies the model to technical communication. The applications include the use of punctuation, pronouns, and abbreviations, as well as introducing new words, writing to satisfy the speech instinct, cultivating a human voice, and revising technical documents.

The purpose of this qualitative study was to describe the use of the Black communication style by African Americans in an organized environment. The research method which was used involved a multimethod approach of data collection in the field using direct observation, and obtrusive observations, as well as semi-structured interviews. This investigation has shown that although the Black employees in this organization felt, in general, as if they were changing their communication style to fit the organizational norms, they continued to rely on the cultural norms underlying the Black communication style. U.S. demographics are foretelling a future that will require innovative organizational communication strategies. According to Fine, two facts about the U.S. corporate environment which are uncovered by demographic trends are that the workforce will be comprised of a “greater diversity of gender, race, age, culture, and language” and that the demand for qualified workers will exceed the supply thereby “creating intense competition among organizations for workers” [1]. These changing demographics are not going unnoticed by the U.S. corporate leaders. Specifically, the issues of most concern to organizational executives, according to Workforce 2000, center around linguistic and cultural differences. Most organizations have no innovative strategies for meeting the demands of a diverse workforce. Traditional programs, such as day-care provisions, flexible work times, and hiring and recruiting more people of color are being implemented by corporate America in an effort to meet the demand for diversity. However, organizations are often lacking in creative programs which will provide for this emerging diverse workforce an environment that will accept and nurture their diversity. Certainly these corporate executives are receiving little in the way of guidance from organizational researchers.

How have Dutch instructive texts changed in the course of the last century? This question is the topic of a research project presented in this article. First, we give some insight into the kind of documents we have collected in our corpus. The oldest instructive texts date from the beginning of the nineteenth century. But for most technical devices, the tradition of adding an instructive text starts about 1925. After that we present a few results of the investigations: the disappearance of persuasive passages and of realistic representations of human beings. Finally, we give a more detailed sketch of the development of the algorithmic style.

Consulting engineering firms that produce reports for clients benefit from having engineers who can write clear, well-organized, grammatically correct descriptions of the work they perform. Despite the obvious value gained through engineers who can write well, universities and the firms themselves do not as a rule train engineers in business technical writing. A typical program a firm can institute to promote writing skills would include developing a house style guide as well as concise examples of writing engineers should emulate and screening and practice exercises. The ability to first organize material in an outline is critical to efficient composition. Engineers with limited English skills can be instructed in building clear, logical lists that can be efficiently converted into narrative form by an editor.