In this article, I present findings from a discourse analysis of an often-overlooked genre of technical communication, regulatory writing. The study focuses on post-bellum regulations that disproportionately affected African Americans and the historical contexts in which the regulations were written. Historically, African Americans of all socioeconomic backgrounds have maintained an implicit mistrust of government regulations and the government officials who write them. The justification for this mistrust is deeply rooted in the fact that for decades regulations were not written to protect the rights of African Americans nor was their input considered in regulatory writing. In Communicating Across Cultures, Stella Ting-Toomey argues, “if conflict parties do not trust each other, they tend to move away (cognitively, affectively and physically) from each other rather than struggle side by side in negotiation” [1, p. 222]. This study reveals rhetorical strategies used in historical regulatory writing that may still impact the ethos of regulatory writers.

This study investigated the effects of two different computer texts on readers' recall with three different content types (Blocked Constructs, Ordered Constructs, and Detail Layered Constructs) based on individuals' different working memory capacities. The findings indicated that the format and content types influenced how well information was remembered among readers. Participants with low working memory who read traditional scrolling text produced better recall scores than those who read the paged hypertext in two of the three content types. However, for those with high working memory capacity, all results came out differently depending on the content types.

The successful communicator is expected to provide communications that are not only complete but also representative of effective thinking (i.e., original). Creating complete and creative communications begins with a disciplined process of discovery—identifying, assessing, prioritizing, and integrating the articulated and embedded purposes. Expanding on the work of Linda Flower and John Hayes, this article first explores a means to promote a thorough examination of purpose. It then provides tools for capturing and integrating these insights into communications that are complete, capable of satisfying the rhetorical challenges, and compelling reflections of the student's creative problem solving abilities.

Talking on the phone is usually a private activity, but it becomes a public activity when using a cellphone in certain spaces. Unlike a traditional payphone in public, cellphones do not have privacy booths. Therefore, the ways in which people respond to cellphone calls in public spaces provide markers for social topographical space. In this study I explore how cellphone users negotiate privacy when using cellphones in public space and how those within the proximity of the caller negotiate space in response to these callers. Based on a year-long study involving observation fieldwork and in-depth interviews, I discuss the flexibility with which people constantly negotiate their private and public sense of self when using and responding to cellphones in public spaces.

Claims about the emergence of a new type of social aggregation—“virtual community”—cover a type of ideological discourse about social interactions. The main cultural resource fueling this ideology is the counterculture and its social project. Virtual community, both as a discursive and as a social practice, is a culmination rather than a resolution of the modern conflict between community and individuality. Presenting virtual community as a panacea for modern social tensions, especially that between individualistic and communitarian ideals, hides from sight not only some of the negative aspects of on-line social life (cliquish behavior and incivility) but also the role played by communication technology in fragmenting modern society.

Electronic mail (email) has rapidly become one of the most prominent communication media, and a substantial amount of information is processed by it in the contemporary workplace. It is well known that digital technology produces a “digital divide.” In addition, it is well examined that the digital divide produces cognitive differences (e.g., knowledge gaps) among users. Yet, little is known about affective disparities. In addition, few studies on the digital divide were undertaken in organizational setting. This study considers the human side of the digital divide in an organizational setting and investigates if the digital divide exists in the workplace by examining multiple dimensions of communication satisfaction. The data from 303 university employees indicates that email experience differentiates communication satisfaction with amount of email and email use for equivocal tasks.

Creating a community history Web site is a way for technical communication practitioners, students, and teachers to improve their expertise while performing a valuable public service. Developers of this kind of Web site combine personal interest in the history and culture of their chosen communities with professional interest in a wide range of skills: for example, online research, Web site design, creation of artwork, photography, graphics editing, collaboration, professional/technical writing, as well as site publication and promotion. Technical communicators working on community history Web sites enjoy creative freedom that makes these projects especially engaging and fun. While learning about subjects of particular interest and improving professional skills, developers gain the satisfaction of trying to help communities increase civic pride and heritage tourism. Also, the technical communication profession benefits when its members demonstrate good citizenship to employers, other constituencies, and the public.

Individual students in two different sections of an undergraduate civil engineering laboratory were tasked with preparing three professional-quality laboratory reports. The teaching assistant and/or instructor used established criteria to grade the first two reports prepared by students in one section. The first two reports prepared by students in the other section were peer evaluated by assigned fellow students within the same laboratory section using identical grading criteria. The peer evaluated section had a higher class average than the teaching assistant/instructor graded section on the fist two reports. The third report prepared by students from both sections was graded by a professional educator/architect without knowledge of a student's class section. The peer evaluation students also had a higher class average on the third report, suggesting that the peer evaluation process may have positively contributed to those students' writing skills.

A significant problem in technical communication is persuading the user that the information is accurate, valid, and useful. All too often, technical communicators treat users as members of their own culture. When authors do consider cultural issues, they often focus on matters such as vocabulary, visuals, and organization. Other strategies, however, can be useful in gaining acceptance of technical information in cross-cultural situations. For example, the communication theory of compliance-gaining offers suggestions for how the technical communicators can adapt the text to enhance user acceptance when communicating to members of their own culture as well as when communicating across cultures. Communicators can use promises, threats, demonstrate positive and negative outcomes, extend friendliness, etc., to develop the text. In this article, I will explain several compliance-gaining strategies authors can use, identify rhetorical strategies they can combine with compliance-gaining strategies, show how these strategies can be effective in a cross-cultural environment by comparing the strategies in two sample cultures, and analyze a brief sample.

After World War II, the United States government and citizenry were concerned with truth, propaganda, democracy, and national security as they entered the Cold War era. This was a time when technocrats, engineers, and scientists could lead our free-world government through the perils of our tense relationships with Russia, Red China, and Korea. In the early 1940s, Rudolf Flesch began developing what he termed a “scientific rhetoric” to help writers of functional documents more effectively communicate technical information to a general public. He came up with a readability formula to help writers evaluate whether their writing was effective and this readability formula has profoundly shaped notions of “clear writing” for the last 60 years. This article explores Flesch's development of this readability formula, placing his work in a historical context, as well as discussing how the readability formula fit into a larger project to make effective writing more of a science than an art.

Intellectual Quotient (IQ) has long been considered in education as the deciding factor in a person's success but have we overlooked emotional intelligence (EI) in determining one's success in life? In my attempt to reexamine the acceptance of EI, I studied the difference in EI between different groups of undergraduates in Singapore in terms of their field of study, gender and university. The sample comprised undergraduates from Nanyang Technological University (NTU) and National University of Singapore (NUS), with a fair mix of gender and field of study. From their responses to an EI questionnaire, it was found that there was no significant difference in EI between undergraduates who study technical and non-technical courses, as well as between undergraduates of NTU and NUS, although male undergraduates achieved higher EI scores than female undergraduates.

By emphasizing the negative meanings of words, ignoring variations in translations, and quoting out of context, Steven B. Katz has argued in an influential article that an “ethic of expediency … underlies technical communication and deliberative rhetoric, and by extension writing pedagogy and practice based on it.” Katz's assertion misrepresents the motive of technical communication and its pedagogy, and it brings discredit to the professions of technical communication and the teaching of technical communication. His attempt to discredit the motive of technical communication is part of a two-millennia-long contest for status between intellectuals and the working classes, and it creates unnecessary mistrust at a time in history when people must focus even more on cooperating socially in order to sustain democratic cultures and our physical environment for future generations.

This article studies the stylistic variation in the design of administrative forms in three European countries—the United Kingdom, Italy, and Spain—through the linguistic analysis of a small corpus of multilingual administrative forms dealing with pension benefits and other kinds of allowances written in four different languages—English, Spanish, Italian, and German. The analysis included both monolingual administrative forms—written in English, Spanish, and Italian—and bilingual Italian/German and Italian/English forms. The purpose of the study was to search for cross-linguistic regularities in the design of administrative forms which would enable their characterization as a genre, both in terms of its staging structure and of the linguistic and formatting features of the elements which configure it as such. The analysis performed on the small corpus yielded interesting stylistic differences and tendencies in the design of comparable administrative forms in the different countries, characterized by different socio-cultural back-grounds. It is suggested that these differences are a reflection of the social attitudes of the different administrations toward their citizens.

We employ an array of terms to denote the visual; however, we have not yet agreed on a clear framework for understanding the function and relationship between visual concepts. I propose a literacy approach to the visual so that as educators, researchers, students, and practitioners, we acquire more than skills that rely on changing definitions and technologies but an intellectual faculty that provides the knowledge, understanding, and abilities that the visual affords. Through an analysis of arguments for visual instruction, I present the wayS in which scholars justify their claims about the visual. These arguments uncover the breadth and depth of the visual and contribute to a taxonomy of visual terminology.

The author argues that users see texts as tools when they recognize the texts' specific value and function within highly localized use settings. The author argues that users “ground” their texts to local use settings by altering the ways in which the texts structure and represent information (e.g., underlining, annotation, and sketching). The author discusses three practices by which texts are grounded as tools in document reviews: mode shifting, layering, and marking. These practices reflect different ways by which users add, subtract, and restructure information in a text so that it is usable under very specific conditions. This article explores document review as a practice in which grounding is the object of discussion (how others use the reviewed documents) and a practice by which review is facilitated. These observations will be important for exploration of technology to support “grounding” practices.

This article argues that the small school context has been a relatively unexamined or under-examined context for technical and professional communication program development. While graduate program development holds a large share of the field's attention in recent national forums, growth in graduate programs is a consequence of demand in the job market among mostly “teaching” schools. Thus, the field must consider how well we are socializing new Ph.D.s into the values and the real work of institutions where they will find employment. Toward this end, this article articulates three mediating forces of program development in the liberal arts and humanities settings of small schools: 1) interdisciplinarity and flexibility are lived dynamics of small schools; 2) the campus-wide privileging of writing and communication skills presents ongoing opportunities for curricular initiatives and program development; and 3) compression of decision-making structures leads to more involvement of/with administrators and units across campus.

This study examines the skills that recent technical communication graduates and managers believe technical communication students need before entering business and industry as new technical communicators. Through questionnaires and interviews with recent graduates and managers of technical communication departments as well as an analysis of the participating schools' curricula, this study suggests areas where technical communication may need more preparation, including business operations, project management, problem-solving skills, and scientific and technical knowledge. Further research is needed at local, state, and national levels to analyze technical communication undergraduate curricula along with responses from recent graduates of technical communication programs and managers of technical communication programs. Only through continued research can we ensure that future technical communicators receive an education that eases their transition into the world of business and industry.

While research in international technical communication has flourished during the last 10 years, there has been little published on technical communication programs outside the United States. This article addresses this need by describing 12 representative academic technical communication programs in Germany, including Germany's first master's degree program. While there are no statistics on the number of technical communicators working in Germany, tekom (Gesellschaft für technische Kommunikation), the German professional society for technical communication, estimates roughly 4,400 members. While German academic programs in technical communication share many features with their counterparts in the United States, German academic programs do stress internships, foreign language study, and study abroad exchange programs more than technical communication programs in the United States.

While debates continue over the effectiveness of innovative communication technologies to bring information and services to populations that have been underserved by such new technologies, a federally-funded program at the University of Vermont and Fletcher Allen Health Care (FAHC), Burlington, Vermont, has enabled trauma specialists to link with rural emergency room health care providers through a synchronous videoconferencing (telemedicine) network. Analysis of patient histories and surveys completed by the participating physicians after each use of the computer conferencing system as well as interviews and observations indicate that the FAHC consulting trauma specialists and the remotely located physicians felt the linkups do not interfere with standard ER procedures, that communication was at least adequate for all consultations, and that the consults improved the quality of care, for over half of the cases. Furthermore, interviews with rural ER physicians indicated that they saw the program operating as the first stage of FAHC's management of a patient to be transferred to that facility.

The article outlines the technical writing tutorial (TWT) that preceded an advanced ESL writing course for students of English Philology at the Jagiellonian University. Having assessed the English skills of those students at the end of the semester, we found a statistically significant increase in the performance of the students who had taken the TWT in comparison to the control group who spent the time of TWT doing more traditional exercises. This result indicates that technical writing books and journals should be considered as an important source of information for teachers of writing to ESL students.

Studying past examples of successful technical communication may offer insight into strategies that worked with technologies and audiences in an earlier time. This article examines the texts documenting a controversy before and during the Chicago World's Fair of 1893. Ellen Swallow Richards, chemist at the Massachusetts Institute of Technology, and Bertha Honore Palmer, president of the Fair's Board of Lady Managers, had distinctly different visions of how cooking technology should be presented. Palmer invited Richards to create a Model Kitchen in the Woman's Building, but Richards wanted to avoid gendering the new knowledge of nutrition and she fought to control her exhibit. The multimedia Richards used in her resulting Rumford Kitchen exhibit reminds us that sometimes an entertaining but familiar atmosphere might be the best way to introduce threatening new knowledge and technology, particularly to our increasingly international and intergenerational audiences.

This article describes the influence that Extensible Markup Language (XML) will have on the software documentation process and subsequently on the curricula of advanced undergraduate and master's programs in technical communication. XML, an evolving set of standards for storing and displaying information, uses nine components that make up the XML development process. Grouped into content, formatting, and language specifications, these components enhance organizations' ability to manage information more efficiently and accurately. As the XML development process is adopted, the software documentation process will evolve from a self-contained procedure into a more flexible, interactive process in which software documenters must work closely with a wide range of specialists. The changes that XML will have on the software documentation process will likewise have implications for programs in technical communication in the need to address new kinds of job descriptions, skill sets, and career paths of future technical communicators. The article recommends adaptations to existing courses, as well as new elective and required courses.

Based on an analysis of 63 fundraising packages representing 46 nonprofit organizations, as well as research in trade journals and other secondary sources, this study discusses a variety of persuasive techniques used in fundraising messages to accomplish their missions. The fundraising package consists of the carrier envelope, the fundraising letter, the reply form, the reply envelope, and optional enclosures such as brochures, small gifts for the reader, and surveys to complete. These parts work together to perform the following tasks: 1) persuade recipients to open the envelope and read the letter; 2) convince readers a serious but not unsolvable problem exists; 3) make readers want to help solve the problem; 4) convince readers they can help by giving to the appealing organization; 5) tell readers what the organization needs them to do; and 6) make it easy to comply.

This article uses Chaim Perelman's theories of argumentation to examine a recent Institute of Medicine (IOM) report, Promoting Health: Intervention Strategies from Social and Behavioral Research (2000). The IOM's text explores social and behavioral research to devise multipronged intervention strategies; it focuses on social, economic, behavioral, and political health as a means of assuring population health—and thereby expands the conventional boundaries of public health. Since Chaim Perelman's rhetoric is seldom applied in the field of health communication, employing his ideas to consider the role of style, arrangement, and argument in such a cutting-edge document can illuminate public health writing, as well as shed new light on Perelmanian rhetoric.

This article begins with an overview of cognitive psychology research on the effects of aging on literacy and suggests the additional complications facing older adults who consume and produce text within the frame of technology, particularly on-line usage. From an overview, the text moves to patterns corporations are using to target older adults, namely as consumers and as producers. The text then explores the use of philanthropy in the corporate literacy initiatives and suggests that there are complicated issues at hand in attempting to integrate the knowledge of aging and corporate strategies into our technical writing classrooms because we enter this discussion concerned about non-traditional students, older adults who are challenged to participate in contemporary literacy initiatives, and ourselves as aging participants as well. The article ends with suggestions of possible ways of addressing concerns regarding aging.

Few concepts in the social sciences have wielded more discriminatory power over the status of knowledge claims than that of statistical significance. Currently operationalized as a = 0.05, statistical significance frequently separates publishable from nonpublishable research, renewable from nonrenewable grants, and, in the eyes of many, experimental success from failure. If literacy is envisioned as a sort of competence in a set of social and intellectual practices, then scientific literacy must encompass the realization that this cardinal arbiter of social scientific knowledge was not born out of an immanent logic of mathematics but socially constructed and reconstructed in response to sociohistoric conditions.

A strategic planning and measurement planning project was undertaken by an 800-employee Maintenance department of a major Canadian gas transmission company to establish a stable direction and performance guide. Employee morale was so diminished from six years of constant reorganization and downsizing that the newly appointed vice-president was skeptical that the department would be able to meet its new goals unless a highly participative process was used. The project therefore was designed to use an input-reaction process between employees and managers to create a shared vision, strategic plan, and measurement system. Past projects of this nature had involved management personnel only and often goals were not achieved because few employees felt motivated by the “top-down” directives. This process produced a motivating vision, a highly doable performance plan, and a well-accepted measurement system within the allotted project schedule.

Rhetoric of science reveals the role of rhetoric in the complex social enterprise that is standard science. Rhetoric plays a role in non-standard science too. The recent elucidation of the human genetic code calls to mind an earlier, tragic episode in the history of genetics, Lysenkoism in Stalinist Russia. It involved the repudiation of standard science in favor of an insular, intuitive, and anti-intellectual “science” called agrobiology which supposedly could shape agricultural productivity to political will. The tragedy is that careers were ruined and millions suffered starvation as the new “science” failed to bear its predicted fruit. Whether seen as a debased rhetoric of science or as a rhetoric of debased science, it assumed that language is plastic and can support a plastically reconceived “science” that reflected the plasticity of nature itself. This plastic rhetoric is strikingly similar to Plato's view of sophism, which of course differs considerably from contemporary views of sophism.

In their macroscopic approach to analogy, rhetorical studies project the latent assumption that sound analogical reasoning is a universal property of human consciousness rather than a socioculturally inherited practice that varies over time and place. After drawing briefly from landmark work in the social sciences to show notable cases of cultural variation in analogical reasoning, I present Lev Vygotsky's concept of internalization and Dedre Gentner's structure mapping theory of analogy as fruitful theoretical and methodological avenues through which to detect sociocultural variation in analogical reasoning practices in science.

Committees within international standards organizations write standards. Prior to approval, these standards must pass through several reviews for technical accuracy and stylistic appropriateness. The style considerations are based on documents published by both the umbrella organization (International Organization for Standarization, or ISO) and the various committees and subcommittees within it. Because authors and editors who use these documents frequently do not have English as a first language, the documents must explain unambiguously just how committees should prepare their documents. This study looks at a sample of those instructional documents using Restricted and Elaborated Code and metadiscourse analysis to determine how easily users can read and understand the material. The findings suggest that the documents do not send a clear message to authors and editors and can be stylistically hard to understand. Consequently, the approved standards themselves are hard to read and interpret.

This article compares the historical and contemporary clothing industry with the current microelectronics industry. It argues that the development of paper patterns, along with the perfection of the sewing machine as a technology in the 1870s, “democratized fashion” for lower and middle class women just as the development of the World Wide Web and Web-making software has democratized publishing for authors before unable to gain access to an audience for their writing. Comparing the businesses of three groups of women using the World Wide Web, this article finally problematizes these historical and contemporary democratizing technologies—the sewing machine and the computer—by pointing out both obvious and more subtle socioeconomic realities which undercut some utopian promises of publishing in Cyberspace. Women are … without class because the cut and fall of the skirt and good leather shoes can take you across the river and to the other side: the fairytales tell you that goose-girls may marry kings [1, pp. 15–16].

The profession of technical communication is in transition. While a few might argue that we are in danger of being swallowed up by large, institutional realignments, it seems more likely that the future workplace (as characterized by Senge, among others) will put communication, culture, and collaboration at the center of work. However, in order for the profession to exploit these opportunities, we must understand the impact of integrated information technology (IT) on organizations. I summarize the interaction of corporate culture, leadership/management, human resources, and advanced networking and web-based applications (more commonly called an Intranet) for the successful integration of new IT products into an established and well-defined organization. Background research for this paper was conducted as part of an Army Summer Faculty Research and Engineering grant.

Emphasis on page design, as an aid to visual accessibility, did not receive attention in modern technical writing until the 1970s. However, accounting documents and instructional texts utilized format and document design strategies as early as the twelfth century to enhance the organization of quantitative data and linear bookkeeping entries. Format in text was used to reflect the arrangement used in oral accounting practices and to produce uniform documents. Thus, format was integral to the rise of pragmatic literacy of the commercial reader. During the Renaissance, these early format strategies received impetus from Ramist method. The result was design strategies that attempted to capture the rigid principles of organization fundamental to commercial accounting. These early accounting documents also illustrate the plain style that would become the focus of the later decades of the seventeenth century. Clarity in language paralleled clarity in page design for the sole purpose of eliminating ambiguity on the page and on the sentence level. Plain style was thus nurtured by financial forces long before the advent of natural science.

Advocates of brain-based learning have argued that instructional methods, to be successful, must be based on an understanding of how the brain processes information. In the past most descriptions of neurocognitive function were largely speculative, relying on theoretical constructions of how we believed the brain to work. Recent advances in functional imaging—Positron Emission Tomography and Magnetic Resonance Imaging—have, however, opened the brain to empirical study. This article will consider the potential importance of brain study for composition instruction, briefly describe functional imaging techniques, and review the findings of recent brain-mapping studies investigating the neurocognitive systems involved in language function. In short, understanding how language systems are organized in the brain represents the first step in our attempts to create brain-compatible instructional methods in the composition classroom. Following a review of the recent literature, the article will consider the possible implications of this information for pedagogical practice.

This article reports the results of a survey of thirty-one colleges of veterinary medicine in the United States and Canada to identify common writing, speaking, and reading tasks performed by veterinary medical students and practicing veterinarians. From the twenty-seven colleges that responded (87% response rate), we learned that writing, speaking, and reading tasks are assigned in almost every veterinary medical course and that the communication tasks assigned in veterinary medical courses accord well with the communication tasks expected to be performed by practicing veterinarians. Along with these learning-to-communicate tasks, veterinary medical students are also assigned communicating-to-learn tasks. Unlike many of the writing-to-learn tasks associated with writing-across-the-curriculum programs, communicating-to-learn tasks in veterinary medical courses seem concerned with teaching students to think like veterinary medical practitioners. The emphasis on communication in veterinary medical curricula is probably due to some extent to the emphasis on problem-based learning, a curricular innovation popular in veterinary medical education. Problem-based learning requires that instruction be designed around cases or problems to be solved rather than topics or information to be covered. This merging of research and practice in the education of veterinary medical students may offer lessons for the education of professional practitioners in technical communication.

Augustus is often described as the emperor who transformed Rome from a city of brick to a city of marble. When he returned victorious to Rome in BCE 29, Augustus embarked on a project to rebuild Rome with the splendor its new imperial status demanded. Despite the tranquility and prosperity enjoyed by most Romans during the Early Empire, many also felt a sense of loss. Much had changed in their social order at the end of the Republic. The nobility and the lower classes began to share more interests and Roman society took on a more egalitarian and commercial nature. Under Emperor Augustus, the function of rhetoric was stripped from legislative arenas and confined mainly to legal courts and ceremonial competitions. In the spirit of renewed patriotism and pragmatism, principles of rhetoric were also applied to writing about technical subjects, such as engineering and architecture. Both Vitruvius and Cicero used his writing to persuade Roman citizens to reclaim their heritage: of building arts in Vitruvius' case; of philosophy and meaningful public oratory in Cicero's case.

English technical writing clearly emerged during the Renaissance and the first decades of printing, but during the 1641–1700 period technical writing gained credibility and prestige. It was a valued tool for achieving the utilitarian ends of an age in which practical goals were valued more than aesthetic ones. Technical writing can be found in a range of disciplines, such as agriculture, medicine, science, as well as the major English trades and crafts. As a valued form of discourse, it illuminates the world of work in seventeenth-century England and the problems faced by the early experimenters of the Royal Society who sought to use science to solve major human, military, and economic problems while seeking to expand understanding of nature. Studying technical writing of this period allows us to track the continued development of technical writing as a distinct form of discourse.

As proposed in the classic work by Hervey Cleckley, M.D.— The Mask of Sanity—a psychopath typically meets sixteen diagnostic criteria. Every one of them applies to Richard Hickock as he is revealed by Truman Capote's In Cold Blood, a nonfiction novel about the murder of Kansas farmer Herbert W. Clutter and his family forty years ago. It transcends the boundaries of traditional journalism by closely examining the entire constellation of antisocial personality traits that Hickock exhibits. Drawn in large part from jailhouse interviews, Capote's portrait of Hickock breathes life into the psychiatric literature, thus rendering intelligible the mental evaluation provided by the physician who examined the accused in preparation for his upcoming trial. In so doing, Capote's best-selling masterpiece serves as a case study of a psychopath, one that conforms to established medical authority while maintaining its popular appeal.

While some models of computer writing environments have emerged in the literature on writing, most of them are done with the purpose of helping writers in an academic context and very few, if any, with the aim of facilitating the work of professional writers or students in professional writing. We think, however, that we can learn from the previous models to build a multi-purpose computer writing environment that will take into account the needs of the professional writers as well as those of the students learning to write. We will begin by looking at some models of writing proposed by Hayes and Flower in 1980 and also at the model of White and Arndt. Afterwards, we will review the model of professional writers developed by Clerc and link it with the previous models. We will then have to look at some computer writing environments described in the literature and see how these environments take into account the process and tasks identified in writing. Finally, we will suggest our model.

The ongoing antitrust battle between the U.S. Department of Justice and Microsoft Corporation presents technical communicators with two ethical questions: 1) Is it right, good, or fair for Microsoft to give away its Internet Explorer browser? 2) If Microsoft gains monopoly control over the PC browser market, will this be good for us? In this article, I exam these questions using traditional rights-based ethical theory (Kant), utilitarianism, and John Rawls' principles of justice, concluding that it is neither good nor fair for a company having a near-monopoly over a market to sell products below fair market value, nor is it good that one company stands to gain monopoly control over the PC browser market. When the discussion turned to Netscape, one Intel executive, who asked not to be identified, recalled Martiz [Paul Martiz, Microsoft Group Vice President, Platforms & Application] saying: “We are going to cut off their air supply. Everything they're selling, we're going to give away for free” [1]. “We're giving away a pretty good browser as part of the operating system. How long can they survive selling it?”—Statement by Steve Ballmer, Microsoft President and CEO [2]. “Our business model works even if all Internet software is free,” says Mr. Gates. “We are still selling operating systems.” Netscape, in contrast, is dependent upon its Internet software for profits, he points out.—Statements by Bill Gates, Microsoft Chairman [3]. Only a monopolist could study a competitor and destroy its business by giving away products—Statement by Scott McNealy, Sun Microsystems Chairman [4].

Compelling arguments from researchers studying the rhetoric of science have convinced both scientists and humanists that technical writing involves invention, or discovery of the available means of argument. If we agree that inventio is crucial to technical writing, however, we encounter a problem: namely, that the rhetor engaged in invention as part of a technical writing process does not necessarily have expertise in the subject matter of the composition. What, then, is the expertise that the technical writer contributes to the invention process? Working from the notion that knowledge is an activity rather than a commodity [1], I argue that a technical writer's expertise in invention lies in an ability to adapt rhetorical heuristics to situations of interdisciplinary collaboration. This focus expands our understanding of how invention works when the goal of communication is producing knowledge across disciplinary boundaries, rather than winning an argument with persuasive techniques.1

The law has long been shaped by the technical aspects of compiling, writing, storing, and accessing textual verbiage. Text media technology affects all areas of the law, from its intellectual basis to its promulgation, dissemination and enforcement. From America's Colonial period, the operative state of the art of printing has accordingly shaped the development of the law in America, and has caused it to grow in a different direction from the law of England. Since the Colonial period, the state of the art of text media technology has made quantum evolutionary leaps forward, impacting American law in the process. Artifacts of these text media technologies are to be found in the statutes, legislative histories, judicial decisions, and other legal materials. Modern technology has accelerated the pace of text media technology development, and has impacted the law accordingly. Current developments continue to impact the law on an ongoing basis, and future developments in text media technology can be expected to leave their impact upon the law.

This study explored the relationships among communication technologies, communication apprehension, writing apprehension, and computer anxiety. The results indicate that significant relationships exist between computer anxiety, and computer/wordprocessing, between computer anxiety, and computer electronic discussion group, between computer anxiety and online computer service, between computer anxiety and CD-RAM, as well as other types of technology. Other results reveal that students are least experienced with programming computers, computerized electronic discussion group, computer conferencing and Integrated Service Digital Network (ISDA). Significant differences occurred between gender groups on cellular phone scores, writing stories/poetry scores, computerized electronic discussion group scores, satellite TV scores, electronic videogames scores, and computer/video conferencing scores, as well as communication apprehension scores, writing apprehension scores, and computer anxiety scores. The specifics of these results and other significant differences are reported and discussed in this article.

Daniel Defoe, one of the pioneers of the English novel, primarily earned his living as a journalist, pamphleteer, proposal writer, and freelance business consultant. A born entrepreneur, Defoe's many projects included promoting and marketing the first practical diving bell, designing commercial fisheries and improving London's sewer system, producing a series of popular self-help manuals, and founding and editing the first English technical writing journal, The Projector. These were the products of Defoe's indefatigable pen, and the utilitarian simplicity of his business and technical writing has strongly influenced English prose ever since. This article will examine two major pieces of Defoe's professional writing: An Essay of Projects, (1698) a portfolio of his best proposals, and the landmark The Complete English Tradesman (1725), the first English business writing manual. These and similar texts would form the loam of Defoe's great novels, Robinson Crusoe (1719), Moll Flanders (1721), and A Journal of a Plague Year (1722). While Defoe's professional writing shaped his creative writing, his gifts as a novelist—his plain, demotic style, his knack for concise narrative and analytical summary, his ability to create convincing personas through textual documentation—shaped his business writing. Both forms of writing made him the premier spokesperson of a new social and economic order.

This article analyzes the ethical perspectives of four technical communication textbooks. It argues that the authors do not engage in ethical inquiry as it is defined traditionally. Instead, they engage in the ethics-related activities known as moral casuistry, which deduces moral judgements, and moralism, which prescribes moral principles. The authors deduce and prescribe, but they do not justify or critically examine the underlying principles of morality. The analysis also suggests that at least two of the textbooks introduce ideas that are either inconsistent with traditional ethical theories or are subject to the objections that philosophers have raised against them in previous ethical inquiries. Finally, the article recommends that authors avoid approaches that are either strictly rhetorical or provide no ethical guidelines for students. They should avoid resorting to cursory accounts of traditional ethical theories because briefly mentioning philosophers' ethical approaches has very little practical value. They should also treat moral principles, not as objective and self-evident statements of fact, but as evaluative assumptions whose truth-values and meaning are both tentative and lacking universal agreement.

Noting that recent research in workplace writing tends toward description of contexts for writing, this study turns its attention to text itself, focusing on the nominal expressions in the discourse on management. Analysis shows that these nominals recursively delete not only agent roles but also those of experiencer, object, and goal, and at the same time conflate the interests of researchers and managers. Calling on pragmatic theories of politeness, Giddens' characterization of bureaucracy as reflexive system, and Foucault's concept of “governmentality,” this study suggests that management nominals are a particularly intense expression of modernity itself.

One function of language is to communicate substantive information, but that is not its only function—sometimes not even its primary function. The criminal and drug class adopt an argot unintelligible to law abiding citizens, and that cipher function is one of the purposes of that language. Teenagers of any era adopt a vocabulary that shows that they are hip or hep or with it or cool. Such languages are often rich in metaphor and at their root poetic. It is fascinating to investigate these elusive and protean sub-languages, because they demonstrate with modern instances how language has evolved and how it continues to evolve. Our present focus, with technical sub-languages reveals sociological functions of language that transcend mere transfer of substantive information. Technical language would seem to be at the opposite pole from criminals' argot or teenagers' cool slang. We might expect it to exhibit that so-called purer function of transferring information, little affected by sociological factors. Nonetheless, we find one sociological feature, the shibboleth, acting widely throughout technical fields. This is our current topic.

Technical writers and editors assume that readers are generally helped when nominalizations and the weak verbs that accompany them are replaced with the verb form of the nominalization. The study discussed here tests that assumption. Specifically, the study assessed the effect of nominalizations, nominalization imageability, and idea importance on readers' recall of technical prose. The results indicate that denominalized text is most effective in helping native speakers focus on more important information. Yet for non-native speakers, nominalized text may work quite well. Conclusions and recommendations for further study are offered.

One method of assessing the opinions that physicians hold about science writers is to examine the public record, represented by two periodicals: the Journal of the American Medical Association and the New England Journal of Medicine. The citations to the news media that appear in the indexes of the two journals during the last fifteen years yield thirty-four opinion pieces, consisting of editorials and letters to the editor. The timing and content of medical news are of particular concern to physicians. Specifically, they watch for violations of the Ingelfinger Rule and the press embargo system—policies designed to ensure that physicians have access to medical information before it becomes widely disseminated to the general public—as well as errors of medical fact.