We introduce the need for scholars interested in literacy, geography, and cultural studies to examine the role of English language literacy in shaping assimilation experiences of recent immigrant groups. We consider a case study of English language self-efficacy among ethnic Chinese immigrants in the Philadelphia metropolitan area to suggest how language, place, and economic participation are mutually constructed. We conducted interviews with 21 individuals to gain insights about how they perceived this relationship. We also considered the effects of English language self-efficacy on the geographic extent of their daily activities. Perhaps it is not surprising that those who reported stronger English language skills had larger activity spheres in the metropolitan region. Among those who did not note strong language skills, Philadelphia’s historic Chinatown remained prominent as a place of economic participation and center for daily activities and cultural cohesion. We suggest that more attention to the role of literacy and language self-efficacy is warranted among geographers interested in migration studies, assimilation experiences, and workforce participation issues related to immigrant groups.

This essay presents a case study of the modes used in training employees at a munitions plant in Ohio between 1940 and 1945. Theories of multimodal discourse and learning advanced by The New London Group (1996), Gunther Kress and Theo Van Leeuwen (2001) and Richard Mayer (2001) inform this analysis. With an unskilled labor force and many workers coming from oral literate traditions, the War Manpower Commission developed the Training Within Industry program, emphasizing visual and experiential literacies. This analysis can inform programs that use multimodal forms of instruction by acknowledging positive and negative implications of such literacy sponsorship.

This article explores the dialectic between autonomy and mutuality within postsecondary composition programs. Grounded in a case study of writing instruction at a small, unionized, public university, the article argues that while broad workplace democracy and economic security are clearly desirable for communities of college composition teachers, their efficacy is seriously compromised absent sustained commitments to intellectual restlessness, professional deliberation, and collective action.

Point-of-purchase advertising (POP) is responsible for half of the purchase decisions made in the store. Because of: 1) the influence of POP on the sale of technical consumer products and the economy; 2) our need to understand trends that shape technical and business communication; 3) the intermedial nature of POP (where spoken and written words work with place, visual image, physical structures, and multimedia integrated marketing campaigns); and 4) its theatrical and local nature, we need both a situated and theoretical exploration of POP. Drawing upon three months' participant observation in advertising, I describe a POP composing process in an integrated marketing campaign. Cognitive responses to layout and the interrelation of rhetorical canons are considered for preparing communication for a marketplace that is three-dimensional variegated, noisy, and peripatetic.

The year-long case study described in this article examined the transactions between a sixth grade social studies teacher, Mrs. O’Reilly, and a struggling reader within her classroom, Sarah, in relation to the reading-task demands of their classroom. Findings indicated that Mrs. O’Reilly’s transactions with Sarah were influenced by a cognitive, print-centric view of reading and the identity she created for Sarah based on that view of reading. Sarah’s transactions with the reading task demands were influenced by how she identified herself as a reader and her goal to prevent her peers from seeing her as a poor reader. The findings from this study suggest that teachers and researchers need to find ways to identify and be responsive to the role of identity in the classroom.

This article is an exploration of how an alternative text reflects the multiple identities of one high school Latina, focusing in particular on her religious identity. In this ethnographic case study, the author addresses three questions: 1) In what ways does literacy activity inside the school, in the form of the science scrapbook, allow for this student to construct her religious self inside as well as outside of school? 2) How is one student’s science club scrapbook a symbolic representation of the struggle between the spiritual and material worlds that she negotiates? and 3) How does this scrapbook challenge traditional notions of identity and highlight the complexity of presenting a religious self in the public domain? In describing one student’s engagement with religion via her scrapbook, the article argues for a more complex and nuanced view of religion, literacy, and identity.

Drawn from a longitudinal ethnographic study, this article elaborates the trajectories linking one undergraduates extracurricular journaling to her school writing and her emerging identity as a journalist. This portrait of literate development highlights how our sense of ourselves as literate persons is forged in the interplay of multiple encounters with literacy, private as well as public, and how authoring a literate life means engaging in the ongoing work of reconciling the conflicts and synergies among them.

This article presents the concept of heritage literacy, a decision-making process by which people adopt, adapt, or alienate themselves from tools and literacies passed on between generations of people. In an auto-ethnographic study, four generations of a single family and Amish participants from the surrounding community were interviewed to explore the concept.

Increasingly, students come to the university with a consumer mentality, which gives students a sense that they are entitled to negotiate their student positions within the university and the classroom. This article, using Directed Self-Placement as a sort of case study, considers the role student-centered assessments and pedagogies play in perpetuating this consumer role and theorizes that we are framing them in a way that makes us complicit. The article addresses questions about what to do as education becomes more consumer driven. What is a WPA--caught between concerns about good pedagogy and pressures from the administration to recruit and retain students--to do when faced with students who want to negotiate their positions in the first-year composition curriculum? And, how do we negotiate ourselves back into a position in which assessment standards and rigor are paramount, even in a consumer world?

Abstract As the City of Houston's Bureau of Air Quality Control embraced new policies, technologies, and rhetorical strategies, they simultaneously moved through Lukensmeyer and Torres's "four levels of public involvement," which include the information, consultation, engagement, and collaboration levels (Lukensmeyer & Torres, 2006 Lukensmeyer, C. J., & Torres, L. H. (2006). Public deliberation: A manager's guide to citizen engagement. IBM Center for the Business of Government Collaboration Series. Retrieved November 2007 from http://www.businessofgovernment.org/pdfs/LukensmeyerReport.pdf [Google Scholar]). Because of the technical and scientific nature of air quality inspections, increasing public involvement, especially the involvement of those in a predominantly African American and a predominantly Hispanic neighborhood, has been a challenge. This article describes the Bureau's journey through the information level, where the Bureau opens public access and participation in the investigation and reporting process; the consultation level, where Bureau staff go door-to-door in poor and minority neighborhoods collecting citizen feedback regarding perceived environmental hazards; the engagement level, where the Bureau conducts monthly environmental meetings with neighborhood residents; and the collaboration level, where citizens are taught to collect evidence of environmental violations.

Although considerable previous research has focused on Chinese students' expectations and experiences while studying in English-speaking cultures, little research to date has focused on how the instructor's cultural background affects the learning process within a managerial communication classroom Using qualitative and quantitative approaches, this exploratory case study involves two U.S. instructors teaching a managerial communication course to 106 Chinese students in Hong Kong. The findings from this study provide implications for managerial communication pedagogy and further research.

Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

I argue that literacy studies needs to define the role of peace in our efforts to pursue social justice. Drawing on the work of Vietnamese Zen Buddhist teacher Thich Nhat Hanh, I show that promoting peace is the means, as well as the end, of working toward social justice. Further, I demonstrate that the process of transforming alienation into connection is a crucial step in fostering peace. Using this framework, I analyze ethnographic data on one highly successful writing instructor's classroom literate practices to illustrate a pedagogical approach that helped shift both students and teacher from alienation to connection.

This paper profiles the creation of the Nyerere Centre for Peace Research in Arusha, Tanzania and the evolution of a unique approach to applied peace and conflict resolution in Arcadia University's Master's degree program in International Peace and Conflict Resolution (IPCR). The focus is on a curriculum that bridges theory and practice in the conflict resolution field through the implementation of project-based learning initiatives, an approach particularly well-suited to the subject matter because it joins students, faculty and stakeholders together to solve problems and impact positive social change. The paper chronicles the development of this approach from within the IPCR program, including the partnership with the East African Community and the founding of the Nyerere Centre for Peace Research in Arusha, Tanzania.

To optimize learning to write like engineers, undergraduate engineering students need to develop a conscious awareness of alternative writing practices and their strengths and limitations in different contexts, something that is unlikely to come about either in the workplace alone or in one writing course alone. Needed, then, is an engineering curriculum with writing integrated throughout. What follows is a case study of one attempt to integrate writing throughout the curriculum in a department of civil and environmental engineering. This department's "beyond WI to department-wide" model of writing is still in the early stages; the case study is less a textual account of writing outcomes than it is an account of the sociohistoric institutional conditions that led to the creation of this model and of the reasons for rejecting a model of writing instruction that relies on only two or three writing courses. The model in the case study is contrasted with other models.

This article explores the emotioned dimensions of racist discourses at an all-white public high school. I argue that students’ racist assertions do not always or even often originate in students’ racist attitudes or belief. Instead, racist language functions metaphorically, connecting common racist ideas to nonracist feelings, values, beliefs, and associations that are learned in the routine practices and culture of school.

In her paper, Ietcu-Fairclough aims at making a contribution to the analysis of strategic manoeuvring in the political field by proposing the incorporation of a sociological view of legitimacy. The author’s claim suggests that by manoeuvring strategically when they try to convince the public of the legitimacy of their actions, politicians are oriented both towards fulfilling democratic ideals and towards getting the acceptance of the majority of the people. This claim is supported by a case study of a speech delivered by the Romanian president shortly before a referendum in which the people were called upon to vote concerning the issue of the dismissal of the president after being accused by the Parliament of breaking the Constitution. The president’s speech is characterized by the author as an instance of adjudication. My comments pertain to three aspects dealt with in the paper: (a) the characterization of the president’s speech as an instance of adjudication, (b) the analysis of instances of strategic manoeuvring in the speech presented and (c) the role of the conventions of the activity type and of the rules of the political field in finding criteria for a better evaluation of the fallaciousness of the argumentative moves in the speech. In my first comment, I would like to question the correctness of judging the speech presented as a case of adjudication. The author starts from van Eemeren and Houtlossser’s (2005) view of adjudication as an argumentative activity type in the legal field and suggests that the speech delivered by the Romanian president is a case in point, because the people whom he is addressing act as a third party that judges the conflict between him and the parliament. However, taking into account only the fact that in the current case the public has to take a decision is not reason enough to consider the speech as one such instance. Moreover, as the author herself observes, in adjudication a neutral, impartial judge has to settle a dispute and the

Through interviews and courtroom observations in a case study done in collaboration with a community partner in two judicial districts in Minnesota, the authors extend the scholarly conversation about critical, activist research in business and technical communication and make pedagogical suggestions by studying two groups who contribute to the discourse about victim rights: judges who accept plea negotiations and make sentencing decisions and advocates who help victims contribute, through victim impact statements, their reactions as crime victims and their requests for certain punishments and conditions for the crime perpetrators. The authors identify the technologies of power used by each group to assert their disciplinary authority and trace how these assertions play out in the courtroom. They conclude that by capitalizing on the normative structures of impact statements, advocates may actually give victims more power. Such activist research might benefit research participants and enhance research methods.

In this article, the author argues that Method sections in social science research reports, particularly those that employ qualitative methods, often lack sufficient detail to make any results that follow from the analytic method trustworthy. The author provides a brief review of the evolution of the Method section from the 1960s to the present, makes a case for a more robust reporting of research method, and then outlines one way to achieve the end of providing a detailed, specific account of research methods that enable readers to understand unambiguously the means by which data are rendered into results. This consideration includes attention to the reporting of data collection, data reduction, data analysis, and the context of the investigation to make it clear why an illustrative presentation of data supports the claim that it offers.

This article critically explores the value of ethnography for enhancing context-sensitive approaches to the study of academic writing. Drawing on data from two longitudinal studies, student writing in the United Kingdom and professional academic writing in Hungary, Slovakia, Spain, and Portugal, the author illustrates the different contributions ethnography can make to researching academic writing, depending on the level at which it is construed, as method, methodology, or “deep theorizing.” In discussing the third level of ethnography, the author draws on recent debates around linguistic ethnography to explore how ethnography as deep theorizing can contribute to refining social practice accounts of academic writing through the specific notions of indexicality and orientation. By working through three levels of ethnography, her aim is to signal the ontological gap between text and context in academic writing research and to open up debate about how this gap can be narrowed.

Each year, more people search the Internet for health information. Through a case study conducted at a prominent health-information company, I will show that technical communicators are well-suited to contribute to the development of online health information. Like other technical communicators, online health-information developers must make rhetorical choices based on audience needs, function within specific social contexts, and work through challenges of writing, editing, and project management.

Based on a case study of a global training team, this article focuses on an important ability for professional communicators: collaborating with translators. The study confirms the value of approaching translation as a collaborative recreation rather than mere information transfer and suggests the need to integrate translation with localization and to develop team rapport. Relevant abilities include understanding cultural and professional context, using bicultural vision, and building team relationships. Pursuit of these abilities should draw from translation studies and intercultural communication literature and be informed by diverse rhetorical traditions. Global educational and research partnerships are an ideal way to pursue these goals. Such collaboration can improve research methodology and challenge culturally based assumptions about translation-related communication roles and competencies.

This paper describes how one group of Euro-American, middle-class two-year-olds living in the southern US learned to form and enact locally appropriate textual intentions and literate identities as they participated in writing events. Data were collected during a nine-month ethnographic study of two-year-olds’ and adults’ interactions at a preschool writing table.

If service education is to avoid the many cultural pitfalls that have been signaled to date in the literature, it seems crucial that town-gown articulations be nurtured as organic, reciprocating, knowledge-producing endeavors that position the ethnographic encounter at their epistemological center. For these articulations to be organic, they must grow from encounters between graduate students and community organizations that begin very early in students' scholarly careers—perhaps even as undergraduates in the same locale. This organic relationship should be grounded in writing with the organization or for the organization. My decades of embedding service learning in an undergraduate course in technical communication and in many internships I have directed have shown me that writing with and/or for the organization is a key step in the ethnographic encounter that community-based education involves. Students come to know the local culture first as one of its discursive agents, the better to discern if they want to pursue this agency in further scholarship.

This article explores the disconnect between academic, interview-based research with adolescents and the actual lived experiences of teenagers. I advocate that through long-term relationships, community partnerships, creating safe and creative spaces and empowering youth to understand and make meaning of their own experiences, we can truly begin to investigate the issues relevant to their lives. Through personal reflection and analysis of the words and experiences of girls who participated in a performing arts program, I propose creative ways to invite silenced voices into the research process beyond interviews and surveys.

This article explores publicly active graduate work that engages with survivors of violence as they become testimonial narrators. Drawing on challenges I faced in transcribing and contextualizing the testimonio of Jorge Velásquez, who narrates his experience with injustice in post-war Guatemala, this analysis addresses some of the tensions that emerge during textual interactions with violence narratives. I explore second-hand trauma, notions of pornography of violence, and the role of accountability in scholarly and public representations. Paralleling Jorge’s testimonial performance, I offer narrative strategies I employed in the process of transcription and ethnographic contextualization into a larger narrative about the lived experience of violence within a culture of impunity.

This essay examines the origins and initial objectives of the Comedy Club—an after school comic theatre program that develops an original sketch comedy show annually at Colonel E. Brooke Lee Middle School in Wheaton, Maryland—along with the value of university-middle school collaborations. Throughout, I document administrative issues, some associated with university collaborations and others endemic to the public school system and the impact this collaboration had on my own research and teaching at the University of Maryland, College Park. Employing a feminist ethnography as my method, this discussion draws from interviews, participant-observation methods, and first-hand involvement to examine how this program is efficacious for students, the school district, the university and community at large.

This article discusses the development of a unified social theory of genre learning based on the integration of rhetorical genre studies, activity theory, and the situated learning perspective. The article proposes that these three theoretical perspectives are compatible and complementary, and it illustrates applications of a unified framework to a study of genre learning by novice engineers. The author draws examples from a longitudinal qualitative study of a group of novice engineers who developed their professional genre knowledge through both academic and workplace experiences. These examples illustrate the effectiveness of the proposed framework for the study of professional genre learning.

This is a qualitative case study of two students' composing processes as they developed a documentary video about the Dominican Republic in an urban, public middle school classroom. While using a digital video editing program, the students moved across multiple media (the Web, digital video, books, and writing), drawing semiotic resources from each as they did so. Using sociosemiotic and dialogic-intertextual theoretical frameworks, the author examines how the interface of the video editing program influenced the students' composing by making new types of semiotic resources available and new means of combining these resources. As they moved across these media in a nonlinear fashion, the students created an interactive context for composing that transcended the individual possibilities of each respective medium. This suggests that multimedial composing environments offer a rich intertextual landscape and unique ways of making meanings.

The purpose of this qualitative case study was to examine the uses of informational texts within an ethnically diverse, second grade classroom and how the teacher carefully scaffolded students’ developing understandings about these texts. A community of practice theoretical framework was employed to better understand the ways in which informational texts were embedded within the larger classroom community (Lave&Wenger, 1991).

Edith Wharton's lack of recognition as a short story writer depends on several factors, including conflicting theories about short story form and technique, her relationship to literary and cultural history, and her use in literature classrooms. Her problematic relationship to the short story form provides an important case study in critical reception and canon formation.

This article reports a case study of three multinational companies that work together in a consortium, focusing on intercompany and intracompany variation in writing products and processes. The authors discuss variation in two genres: meeting minutes and internal memos. Adopting a social constructionist, communities of practice (CofP) approach, they argue that the companies form overarching constellations of CofP. Although the participants broadly work with the same genres of written documents, the form of these documents varies according to the local context, audience, and purpose. The authors discuss the implications of their findings, with particular reference to the difficulty writers face when they make the transition from writing for one community of practice to writing for another.

Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres.

Young children are growing up in a time when literacy practices and textual productions are in flux. Yet literacy curricula, particularly for those deemed “at risk,” are tightly focused on the written language “basics.” What are the potential consequences? In this article, the author considers this question, drawing on an ethnographic study of child writing in an urban school site. Using a sociocultural and dialogic frame, she examines first graders' interpretations and negotiations of official writing practices, detailing how these (a) shaped their written language use, including use of time and space, multimodal tools, and expected voices and modeled ideologies and (b) pushed to the sidelines or left in the unofficial child world aspects of their knowledge and know-how, including a breadth of communicative practices and a diversity of graphological symbols. The author concludes with reflections on instructional links among official writing practices, children's literacy experiences, and the “basics” in contemporary times.

Nineteenth-century American leaders in education came to advocate a redesign of the schoolroom that resulted in its being seen as more the province of female teachers than of male teachers. This discourse of reform serves as a case study of how space itself may be rhetorically “gendered.”

This paper considers how community literacy programs factor into broader economies of literacy development. The author analyzes two Appalachian community literacy projects, Shirley Brice Heath’s ethnographic project in the Carolina Piedmont and Highlander Research and Education Center’s organizing efforts with the Appalachian People’s Movement, to construct an image of sponsors of diverted literacy, people and institutions that employ three interdependent tactics to usefully redirect the means by which literacy travels through the educational marketplace.

This article revisits the debate between cultural and critical literacy through ethnography challenging popular academic views in education and literacy. Set in a preschool classroom at the inception of the “No Child Left Behind” initiative, this essay focuses on teaching assistant Marylou Anderson. Her experiences growing up in Appalachia inform a teaching philosophy that differs significantly from her colleagues. Her story invites us to reconsider how “the culture of power” functions as a formidable gatekeeper.

This article challenges current assumptions about the teaching and assessment of critical thinking in the composition classroom, particularly the practice of measuring critical thinking through individual written texts. Drawing on a case study of a class that incorporated disability studies discourse, and applying discourse analysis to student work, “Accessing Disability” argues that critical thinking can be taught more effectively through multi-modal methods and a de-emphasis on the linear progress narrative.

Abstract In the field of conservation, the distinction between academic research and advocacy appears to be undergoing a shift as the number of PhD-level researchers at conservation advocacy organizations grows. Drawing on my case study of one researcher at a prominent conservation nongovernmental organization (NGO), I have shown how this shift is manifested in the communication of NGO research. My study includes a discourse analysis of this researcher's publications from the forums of both scholarship and advocacy including, as a representation of discourse in the latter forum, gray literature (reports, books, and other texts produced and distributed outside the channels of the academic and publishing industry). I have also drawn on my interviews with this researcher about her publications. My study highlights specific features typical of her rhetoric that result from her occupying a hybridized cultural and professional space where research and advocacy overlap. Notes 1My study was approved by the Institutional Review Board at the university where I completed this work. 2All quotes from Brandon are taken from an interview I conducted with her on March 5, 2005. 3Further examples illustrating my points here and elsewhere can be found in CitationLindeman (2006), the larger study that is the basis for this article.

“Where is God now?” is a question from the Holocaust memoir Night by Elie Wiesel and an underlying narrative dilemma for the teachers and most student participants in this qualitative study of three Holocaust units in secondary English classrooms in the Midwestern United States.

The “steel bible” emerged in 1919 and went through 11 editions in 80 years. In its evolution we can see the shift from individual to group authorship, an increasing use of visual elements, and a physical change from a small, hand-held volume to a weighty desktop reference. In a textual analysis, we can see that it was essentially static, changing only by additions and deletions, as the industry evolved. The eventual closing of hundreds of plants and the migration of the industry to other countries can be seen in the change of publisher, the sudden absence of photography, and the international references. Originally, the steel bible came from the factory floor and the words of the plant managers, but by the 1990s, it was a highly-abstracted representation of knowledge. In the steel bible, we can see the history of the industry and the maturing of technical communication in the 20th century.

Content analysis is a powerful empirical method for analyzing text, a method that technical communicators can use on the job and in their research. Content analysis can expose hidden connections among concepts, reveal relationships among ideas that initially seem unconnected, and inform the decision-making processes associated with many technical communication practices. In this article, we explain the basics of content analysis methodology and dispel common misconceptions, report on a content analysis case study, reveal the most important objectives associated with conducting high quality content analyses, and summarize the implications of content analysis as a tool for technical communicators and researchers.

A comparative evaluation of two user guides—the document traditionally used by a company and a model document designed on the basis of research results and recommendations—was carried out using a number of complementary approaches focusing on the user. The quality and suitability of these documents for the target audience were assessed in terms of content, structure, presence of certain organizational devices (such as headings) and pictures included. The results revealed that the model document was more attractive, more efficient, and better adapted to users' needs, thanks to its modular organization (being structured according to “functions”), a large number of pictures, the presence of headings, and rationalization of the vocabulary used.

As distributed work begins to shift the nature of practice for technical communication professionals in the workplace, faculty need new frameworks to help prepare students for roles that involve negotiating, supporting, and facilitating virtual global collaboration. This paper identifies key areas of metaknowledge appropriate to these new frameworks by synthesizing a review of current scholarship on such collaborations and a case study of students participating in a cross-disciplinary, cross-cultural team project.

Communication metaphors have been applied extensively to understand the managerial performance and organizational behavior of a single firm. However, fewer attempts have been made to apply communication metaphors to understand the dynamics of interfirm relations, or offshore partnerships. While all outsourcing contracts pose well-understood challenges, offshoring partnerships are often further complicated by culture and maturity/capability differences. Our analysis employs the results of a case study to delineate the different conversational metaphors that emerged from four discrete phases of offshore information systems development. Offshore success is contingent upon successful technical communication which is mediated through communication metaphors-in-use between vendor and client. In instances where management cannot directly dictate emergent conversational styles, it can determine organizational structure, coordination processes, contract and device incentives, and task allocation in order to cultivate a communication metaphor-in-use most appropriate to the specific phase of the offshore partnership, thereby mitigating many of the complications posed by culture and maturity differences

This case study closely examines how John (a former student of mine, age eight, second grade)composed during an informal writing group at school. Using qualitative research methods, I found that John selectively took up conventions, characters, story grammars, themes, and motifs from video games, television, Web pages, and comics.

Abstract This paper employs mixed methods, namely, corpus linguistic and rhetorical analysis methods, to examine Confucius's theory on language, persuasion, and virtue as reflected in the Analects. The triangulation of methods allows in-depth analysis of Confucius's use of key concepts surrounding the language—virtue relationship and the way these concepts operate in different levels of persuasion. The study shows Confucius's theory as a virtue-centered rhetoric. For him, virtuous conduct, rather than artful words, should be employed as the primary persuasive tool.