Background: More and more multinational corporations (MNCs) based in East Asia are adopting international social media to communicate messages on corporate social responsibility (CSR), but little research has investigated their content qualitatively. Literature review: I reviewed the literature related to the convergence and divergence of corporate behaviors under the framework of the institutional theory. Comparative studies on web-based CSR communication (CSRC) were also addressed, and CSR development in China and Korea was described as the research context to develop hypotheses and research questions. Research questions: 1. How do Chinese and Korean CSRCs resemble each other in international social media? 2. What are the differences between Chinese and Korean CSRCs in international social media? Research methodology: I selected six Chinese companies and six Korean firms from the 2019 Forbes 2000 world's-largest-corporations ranking, and analyzed the content of their English-language Facebook accounts using “Leximancer,” a powerful textual analysis software package. Results: Results indicated that the CSR messages of Chinese and Korean firms resembled each other at a macrolevel but differed at a microlevel. In addition, the CSR messages of Chinese companies were more likely to reflect national strategic agendas, while Korean firms placed greater emphasis on short-term events and legal compliance. Conclusions: Chinese and Korean corporations have adopted an approach of “global topics, native framing” in their CSRCs to achieve a balance between internal and external legitimacy.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Social media, increasingly conceptualized as communicative genres, has become a tool for individuals to promote social bonds, as well as a platform for corporations to engage with the public and build corporate identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Genre analysis has seldom been used in investigating social media use and corporate identity construction, especially the relationship between corporate identity and the interaction of message content and communicative style. Therefore, this study intends to implement Lomborg's framework of genre analysis for social media studies to compare Weibo posts of Chinese banks with Twitter tweets of US banks in terms of thematic orientations (message content) and communicative styles (indicated by speech act use) and thus examine their corporate identities. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What thematic orientations do Chinese and American banks develop in their microblogging messages? 2. What communicative styles do Chinese and American banks develop in their microblogging messages? 3. How are corporate identities formed through the interaction of thematic orientations and communicative styles of the microblogging messages of Chinese and American banks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected posts and tweets from the official microblogging accounts of 10 Chinese and US banks on the Fortune Global 500 list, identified thematic orientations and communicative styles, and conducted a comparative analysis of corporate identities based on the interaction of thematic orientations and communicative styles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> In analysis of thematic orientations, Chinese banks are more likely to post messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment, operation,</small> and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> . In terms of communicative styles, their messages are more likely to be characterized by directness, inexpressiveness, and independence politeness overall. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment</small> posts directly and in the involvement politeness style, <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">operation</small> posts indirectly and in the independence politeness style, and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> posts in the independence politeness style. As such, Chinese banks may best be described as the audience's friendly companions, objective and authoritative press spokesmen, and competitive innovators, a combination that implies values of relationship, authority, and competition in collectivism-oriented, high-power distance, and high-context cultures. By contrast, US banks are more likely to tweet messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> . Overall, their messages are more likely to be characterized by indirectness, expressiveness, and involvement politeness. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> tweets indirectly and in the involvement politeness style. As such, US banks may best be described as financial product sellers and considerate service providers, a combination that suggests customer-oriented values in individualism and high uncertainty avoidance cultures. In addition, both Chinese and US banks claim to be good corporate citizens. This comparative analysis sheds light on identity construction and provides instructive frameworks for cross-cultural communication on social media platforms.

AbstractIn response to an accusation of having said something inappropriate, the accused may exploit the difference between the explicit contents of their utterance and its implicatures. Widely discussed in the pragmatics literature are those cases in which arguers accept accountability only for the explicit contents of what they said while denying commitment to the (alleged) implicature (“Those are your words, not mine!”). In this paper, we sketch a fuller picture of commitment denial. We do so, first, by including in our discussion not just denial of implicatures, but also the mirror strategy of denying commitment to literal meaning (e.g. “I was being ironic!”) and, second, by classifying strategies for commitment denial in terms of classical rhetorical status theory (distinguishing between denial, redefinition, an appeal to ‘external circumstances’ or to a ‘wrong judge’). In addition to providing a systematic categorization of our data, this approach offers some clues to determine when such a defence strategy is a reasonable one and when it is not.

Reviewed by: Indecorous Thinking: Figures of Speech in Early Modern Poetics by Colleen Ruth Rosenfeld William P. Weaver Colleen Ruth Rosenfeld, Indecorous Thinking: Figures of Speech in Early Modern Poetics. New York: Fordham University Press, 2018. 312 pp. ISBN: 9780823277926 The figures of speech are the subject of a reevaluation in literary scholarship of the Renaissance era. Their importance has never been entirely out of view—they are hard to ignore. Early printed editions of the classics sometimes note figures in the margins, and this was a practice emulated by one “E.K.,” the annotator of Edmund Spenser’s The Shepheardes Calender who noted, among other figures, “a pretty epanorthosis” here and “an excellent and lively description” there. Evidently the figures contributed to basic literacy in academic contexts, and it is hard to imagine that all that training was confined to the schools and universities. In recent interpretative scholarship on English poetry, a productive approach has been to place one figure of speech in focus, and compare its uses in order to discover its latent meanings. The effectiveness of this approach is amply illustrated, for example, by essays collected in a 2007 publication entitled The Renaissance Figures of Speech, covering twelve figures.1 Elsewhere, groupings of figures, subject as they were to classifying instincts of humanist writers and teachers, have proven meaningful instruments for literary interpretation. In a 2012 book, Jenny C. Mann considered various unruly figures under the heading of hyperbaton, in order to trace the difficulties of translating classical rhetoric and poetics into English vernacular practices.2 In Indecorous Thinking: Figures of Speech in Early Modern Poetics, Colleen Ruth Rosenfeld takes the latter approach, collecting and examining a group of figures under the heading of the “indecorous,” namely figures that flaunt their artistry, transgress modesty, and eschew generally the gold standard of Renaissance wit: sprezzatura, the dissembling or disguising of effort and study. Three figures—simile, antithesis, and periphrasis—were selected and compared to illustrate Rosenfeld’s thesis that ostentatious figures offered a distinctive means of thinking as well as of embellishing. It is a persuasive and coherent selection. Comparing, contrasting, and “talking about” or renaming something—these are logical as well as rhetorical operations. Together, they represent a promising start on Rosenfeld’s ambitious aim: “to understand how figures of speech established the imaginative domains of early modem poetry” (13). In three chapters of Part One, Rosenfeld describes an intellectual and pedagogical landscape that gave rise to “indecorous thinking,” that is, the practices and patterns of thought afforded by ostentatious figures of speech. It’s a contentious landscape drawn along lines of Ramus’ reforms in rhetoric [End Page 350] and dialectic, as these were filtered into English discourse by means of handbooks of the figures. Rosenfeld relies on the best-known and oft-rehearsed aspect of these reforms, filling out her account with some original scholarship on reading and composition practices. In a nutshell, Ramus’ attempt to simplify rhetoric instruction by reserving inventio and dispositio for dialectic (or logic) instruction resulted in a truncated presentation of rhetoric as consisting of just elocutio and actio, or style and performance. Although it could not have been Ramus’ or his followers’ intent to imply an autonomous field of discourse, some English vernacular handbooks of rhetorical poetics, such as Abraham Fraunce’s The Arcadian Rhetorike (1588), nonetheless give the impression that rhetoric might be studied independently of logic and reduced to the study of elocutio, which itself might be reduced to the study of schemes and tropes. It is in that imagined domain of an autonomous and mutilated rhetoric that Rosenfeld argues a counter-humanist movement in English poetics of the late sixteenth-and early seventeenth-centuries. The argument for indecorum (the weaker argument) sometimes feels ponderous in Part One, but the pace picks up in Part Two. In three chapters, Rosenfeld convincingly shows the figures’ vitality and potential to structure and organize fictional thought, narrative, and speech. These are fine examples of rhetorical criticism and English literary scholarship. In Chapter 4, taking as a starting point Spenser’s portrayal of Braggadochio in The Faerie Queene, book 2, Rosenfeld compares some competing qualities of the figure simile and shows that it...

Reviewed by: Weeping for Dido: The Classics in the Medieval Classroom by Marjorie Curry Woods Jordan Loveridge Marjorie Curry Woods, Weeping for Dido: The Classics in the Medieval Classroom. Princeton: Princeton University Press, 2019. 200 pp. ISBN: 9780691170800 At the small liberal arts school where I teach, all students take a history course in which they read, among other common texts, Virgil’s Aeneid. A popular assignment for many of the professors teaching this course, myself included, is to assign students a speech where they compose in character what Aeneas might have said to Dido upon leaving Carthage, or, alternatively, the words Dido might have said to Aeneas. While each semester some students invariably choose to speak as Aeneas, my observation is that Dido is by far the more popular choice, regardless of students’ gender identity. Upon reading Marjorie Curry Woods’s Weeping for Dido: The Classics in the Medieval Classroom, I am struck by the parallels between my experience and the account of medieval pedagogy that Woods offers. Weeping for Dido explores the role that emotion, particularly women’s emotions, played within the classical texts that constituted the curriculum of the average medieval classroom. Since the medieval classroom was a space dominated by young male students, the focus of Weeping for Dido invites several [End Page 344] interesting questions about gender, identification, rhetorical delivery, and performance, all of which are taken up by Woods at various points within the text. Working with an impressive array of manuscript evidence, Woods demonstrates that “while women were overwhelming absent from [the] schoolboy classical world except in texts, their [women’s] emotions permeated and sometimes dominated the classroom experience” (10). This argument is advanced not through an analysis of the texts in medieval libraries, or through a comparison of rhetorical treatises by known figures associated with medieval education, but rather through close attention to and comparison among manuscript commentaries, glossing, notation, and other codicological elements. The results of this analysis are impressive and provide an illuminating view of medieval pedagogical practices. For instance, in the first chapter, which focuses on manuscripts of the Aencid, Woods shows how familiar elements of rhetorical terminology from sources such as Cicero De inventione and the anonymous Rhetorica ad herennium were used to help young students understand Virgil’s epic poem. One manuscript identifies Dido’s flattery of Aeneas upon his initial arrival in Carthage as a captatio benevolentiae, “the rhetorical term from letter-writing manuals for capturing the goodwill of the listener” (Woods 17); another identifies Dido’s speech to her sister Anna explaining her feelings for Aeneas as ”Oratio Insinuntiua,” “Insinuative discourse” (Woods 20). These techniques, traceable to traditions such as letter-writing manuals (ars dicta-minis) and Ciceronian commentary respectively, are placed within a classroom context, showing that such theories had pedagogical currency beyond their presumed function. While the Aeneid is central to Weeping for Dido, Woods also engages other “Troy Stories,” notably the Achilleid of Statius, which tells of Achilles’b mother stealing him away and hiding him in women’s clothes to keep him from dying in the Trojan war, and the Ilias latina, a Latin retelling of the Illiad. Both were used in elementary medieval education; “they are on almost every medieval list of what students should read, and they figure prominently in the consensus of what modern medievalists believe medieval students did read” (54). Perhaps unsurprisingly, these elementary texts exhibit completely different habits of glossing than copies of the Aeneid, revealing “what teachers thought would amuse or usefully instruct their pupils” (56). Woods shows that the elements brought to bear on the Achilleid were numerous and varied; many manuscripts, for instance, exhibit speeches that are clearly labeled with the Ciceronian partes orationis (Woods 66); others show how the unique valence of medieval Latin terms sometimes influenced the understanding of literary texts, such as in one manuscript where the Ciceronian Attributes of a Person are used to analyze a scene in which Achilles is disguised in women’s clothing. In this section, the term habitus is understood both in its original sense (as a taught manner of being, a physical disposition), but also as a manner of dress (Woods 67–8). Later...

Our multiphase research conducted with a broader research team explores narratives of bullying across young adult literature, the news media, public discourse, and adolescents’ experiences, and problematizes oversimplified understandings of the adolescent bullying process.

Informed by Bakhtin's theorization of voice as well as cross-disciplinary studies of scaling, the authors explore how a group of young filmmakers rendered one focal immigrant student's familial history by centering speakers addressing the topic of immigration from multiple levels, thereby connecting multiple social and spatiotemporal contexts in their multimodal storytelling to illustrate the costs of dehumanizing policies. In this case study, drawing from classroom observations, student work, and interviews with both students and teachers, the authors also highlight the importance of teacher agency in creating opportunities for refugee-background students to interactively engage in the language arts classroom. Drawing from interviews, observations, and analysis of student writing, the authors construct a detailed case study of how one student writer negotiated her stance toward the discourse of literary analysis based on her own writerly identity as a creative writer, illuminating the importance of critically attending to the ideological implications of teaching discipline-specific writing.

The discourse of literary analysis is dynamic and ideological, shifting as writers navigate conventions and practices to meet their rhetorical purposes in particular contexts. While scholars have engaged ideological analyses of students learning to write literary analysis essays in university contexts, few studies have documented student writers’ experiences of disciplinary enculturation in secondary English language arts classrooms. In this case study, we address this absence by using the concept of stance to examine how the identity of one student—Katarina—informed her interactions with the discourse of literary analysis as it was understood and instantiated by her teacher. In our analysis of essay drafts, field notes, artifacts, and interview transcripts, we found that the convergence of Katarina’s identity as a creative and emotional person and writer with the possibilities for selfhood afforded to her in this context contributed to her stance toward the discourse. We examine points of tension across two of Katarina’s essays that illuminate her ideological struggles as she navigated the discourse of her classroom. Our findings point to the utility of stance as a conceptual tool for researchers and educators to take a critical perspective on students’ writing processes in the context of the ideologically laden, authoritative demands of secondary classrooms.

This paper studies the persuasive strategies in Pro Lege Manilia in conversation with contemporary rhetorical theory, drawing especially on the perspective of constitutive discourse and the interaction between what is in the text and what is outside. Prior receptions of Pompey by internal audiences double as sites of panegyric image construction, which was itself then instrumentalized to influence external groups. The speech self-referentially thematizes this production of authority, disclosing its rhetorical mechanisms as both performed and performative text. Cicero himself, in the process of proclaiming Pompey, crucially participates in the manufacture and mediation of the image, and in constituting ideological cohesion.

The role of empathy in student team collaborations in technical and professional communication has been understudied. In this mixed methods study, we assess how Scrum affects both student perceptions of empathy and student use of empathetic strategies. We found that students who used Scrum considered themselves to be no more empathetic than students who did not use Scrum. However, a discourse analysis revealed that students who used Scrum deployed significantly more empathetic strategies than students who did not use Scrum.

This paper studies the language of job descriptions in rhetoric and technical and professional communication to explore how this language might be exclusionary of international scholars. Through critical discourse analysis, we reviewed current U.S. labor and immigration laws and contrasted those laws with the language of hiring documents. We found that hiring documents do not always align with U.S. labor and immigration laws and consequently hinder the hiring prospects of international scholars.

This essay examines the epideictic rhetoric of Nuri Muhammad, a Nation of Islam student minister, at a Malcolm X Festival in 2018. Nuri’s rhetorical performance demonstrates how he uses the memory of Malcolm X to create a collective epideictic experience with his audience. Using Malcolm X’s “The Ballot or the Bullet” as a foundation, Nuri praises virtues and condemns vices that support the community’s conception and preservation of Malcolm X, positioning the audience as judge rather than spectator. This performance illustrates how everyday cultural practices may deviate from our understanding of rhetoric while augmenting our research practices and goals.

Abstract Graduate students must learn to read as professionals who move their reading work into spoken and written discourse. This study borrows Deborah Brandt and Katie Clinton's description of transcontextualizing moves to examine how graduate students use social annotation to develop as readers. Specifically, the study examines graduate reading practices through think-aloud protocols and archived annotations of three readers enrolled in a doctoral literacy seminar. Findings suggest that graduate readers may benefit from opportunities to reflect on how the technologies of annotation contribute to the transcontextualization of their reading across time and space.

Language learning is context-dependent and requires learners to employ different sets of language skills to fulfill various tasks. Yet standardized English as a foreign language assessments tend to conceptualize English proficiency as a unidimensional construct. In order to distinguish English proficiency as separate context-driven constructs, I adopted a register-based approach to investigate academic English proficiency (i.e., specific set of language skills that support academic literacy) and general English proficiency (i.e., wide range of language skills undifferentiated by context that are measured by traditional assessments) as separate predictors of overall essay quality. In the study, students completed a general English proficiency assessment and an academic language proficiency assessment, and essays were coded for academic writing features at the lexical, syntactic, and discourse levels. Beyond the contribution of academic writing features and general English proficiency, academic English proficiency emerged as a significant contributor to essay quality. Findings suggest that academic English proficiency scores more precisely identified a subset of academic language skills that is relevant to essay writing. The article concludes by discussing implications for strategic writing instruction that articulates the key expectations of academic writing used in and beyond school contexts.

Scholars in the field of writing and rhetorical studies have long been interested in professional writing and the ways in which experts frame their research for disciplinary audiences. Three decades ago, rhetoricians incorporated stasis theory into their work as a way to explore the nature of argument and persuasion in scientific discourse. However, what is missing in these general arguments based on stasis are the particular arguments in science texts aimed at persuasion. Specifically, this article analyzes arguments from the stasis of value in introductions of science research articles. This work is grounded in the Classical topoi, or topics, cataloging types of arguments and identifying seven topoi. I analyzed 60 introductions from articles in three different science journals, totaling the number of value arguments and arguments comprising the topoi. Findings yielded different proportions in types of arguments, sharp disparities among the journals, and widespread use of value arguments. The broader issue at work in this article is how scientists make a case for the importance of their research and how these findings might inform writing and argumentation in the sciences.

Aggressive rhetoric in Croatian political discourse became particularly prominent during the parliamentary election in 2015. A deep polarization of society yielded a new political option, one of the strongest since the beginning of Croatian independence in 1990. After the great election success, MOST got the opportunity to form the new Croatian Government either with HDZ or SDP, the two most influential parties in Croatia. This situation caused enormous tension in the postelection period and consequently intensified the politicians’ aggressive rhetoric. The aim of this study is to describe, interpret and explicate linguistic and rhetorical devices which contributed to the aggressiveness, and ultimately conclude which of the political options listed above is the most aggressive.

Taking a cognitive lexical semantics perspective, the article introduces the concept of conceptual silencing as a rhetorical tool. Understood as a process of conceptual dissolution of meaning to offer a more coarse-grained sense of an expression, conceptual silencing is demonstrated to have a potential rhetorical value in that it allows for more opaque reproduction of ideology. From a cognitive linguistic standpoint, the process of conceptual silencing hinges upon a polysemous nature of a lexical item and boils down to triggering a given sense of a given lexical item in a given context. To illustrate the workings of conceptual silencing, the article reports on a case study of the lexical item Europe in the Guardian press discourse. It is demonstrated that the ultimate effect of conceptual silencing is silencing the ‘European Union’ senses under the guise of the lexical item Europe.

This longitudinal study examines one central dimension of discursive essay writing, viz. text structure. It presents results from 40 upper secondary school students’ argumentative and expository texts, four essays in Swedish and four in English (N=320) written during the students’ three years upper-secondary schooling. In addition, three students’ writing progression in eight tasks is presented as cases. The study contributes to the knowledge about upper-secondary school students’ written discursive development in two languages, Swedish (L1) and English (L2). The research is informed by Systemic Functional Linguistics (SFL) and the texts were analyzed for logical structure, defined as the cultural norms for clear organization of texts in more academic or formal contexts. The analysis comprised three levels: (1) the global level (text structure in steps and general organization), (2) the paragraph level (paragraphing supporting the global structure), and (3) the linguistic level (language related discursive markers). Based on the analyses of different levels, an overall assessment of logical structure was made. The results show that the progression in terms of text structure largely failed to occur and neither the choice of language or different text types (argumentative and expository texts) shaped students’ ability to structure their text.

This essay applies Craig Rood’s concept of rhetorical closure to the specific case study of the creation of feminist discourse communities to discuss sexuality. It looks at the editorial policies of two feminist discourse communities in order to more broadly analyze the ways that rhetorical closure operates constitutively along with invitational rhetoric. It connects these issues to past and current debates about censorship, echo chambers, safe spaces, and trigger warnings in order to show when and how rhetorical closure is intended to prevent harm. Like Rood, I do not resolve questions on distinguishing the effectiveness or ethics of rhetorical closure. Examining a radical feminist periodical of the nineteenth century and the twenty-first-century feminist blogosphere shows how invitational rhetoric works with and as rhetorical closure.

In one of his many defenses of rhetoric, Aristotle states that “even if we were to have the most exact knowledge, it would not be very easy for us in speaking to use it to persuade [some audiences] … it is necessary for pisteis and speeches [as a whole] to be formed on the basis of common [beliefs]” (2007, 35). Dana Cloud's Reality Bites advances a similar position, suggesting that the political left needs to reclaim rhetorical appeals as a form of argumentation if it is to defeat the conservative forces that have taken control of the public sphere. Focusing on what she calls the “big five” (narrative, myth, affect, embodiment, spectacle), Cloud argues that the American left is losing political ground to the right due to its inability to craft effective stories convincing the general public that commonly held beliefs support a left political doctrine. Because people are embodied and emotional beings, fact-checking and appeals to pure rationality and logic are ineffective at convincing large swaths of people to change their actions and beliefs. And yet, the left continues to cling to the bare, factual truth, hoping to awaken the masses to their oppression at the hands of a proto-fascist Trumpian regime. As an alternative, Cloud proposes that we embrace what she calls rhetorical realism, a communication strategy built on the notion that “communicators can bring knowledge from particular perspectives and experiences into the domain of common sense, and that we can evaluate truth claims in public culture on the basis of whether they exhibit fidelity to the experience and interests of the people they claim to describe and represent” (15). Rhetorical realism walks the line between relativism and realism, suggesting that “there is a reality—but none of us can know it except through frames of mediation” (2). Truths may objectively exist, but they can be accessed only through rhetorical interventions that structure meaning making.Rhetorical realism has three interrelated tenets. First, rather than appeals to objective or universal truths, rhetorical realism relies upon experiential knowledge and rhetorical appeals. Two of Cloud's case studies—Neil deGrasse Tyson's 2014 reboot of Cosmos and #BlackLivesMatter—reflect this approach. Second, rhetorical realism traffics in doxastic, or common knowledge, rather than epistemic, or formal truths. Because knowledge is accessible only through mediation, rhetorical realism suggests that doxastic questions represent the most worthwhile explorations. Third, grounded in standpoint epistemology, rhetorical realism believes truth claims should be cognizant of power relations and align with the interests of the oppressed and exploited, as those at the lower rungs of society have a clearer, more holistic understanding of how society operates.These three tenets point toward what is arguably rhetorical realism's most radical implication: scholars ought to stop entirely asking formal questions of ontology and epistemology. Drawing from the lessons of rhetoric of science scholarship, Cloud's position is not that “there are no facts outside of rhetoric's intervention,” but rather that “the implementation of their use varies in ways that are strategic and invested with power” (25). Questions about the fundamental nature of our being or what truth is ought to be sidestepped in favor of “adopting the strategy of crafting frames of moral commitment and belief that can carry our truths out of the glades and into glorious, plain view” (4). Cloud does not negate the existence of an ahistorical metaphysics, but instead argues that the search for it is simply not worth pursuing. As she says, “Even if there were ever an original ‘state of nature’ in which humans encountered the world afresh, from that day forward, human symbolic framing and interpretation would have been ever present” (6). Humans instead engage in “dialectically evolving systems of ideas” that reflect localized, perspectival realities and the lived experiences of individuals and groups of people (7). Cloud says that only a realist perspective can explain both how the masses are convinced to embrace problematic ideologies and how to convince them to think otherwise: “The most powerful political discourses emerge when epistemic knowledge is mediated by explanatory and justificatory political frames” (7). By rejecting the formal, philosophical search for truth and knowledge, rhetorical realism is grounded in a social and political reality aligning with the lived experiences of various groups.A question arises from rhetorical realism's rejection of epistemological and ontological investigations: how does it not devolve into moral relativism, a position that Cloud very clearly lays out as ethically irresponsible (15–16)? Cloud addresses this concern by arguing that scholars should embrace a doxastic version of ethics grounded in the lived realities of the oppressed, defending “a perspective from which to perform criticism in the service of demystifying power and enabling the formation of public consciousness faithful to the insurgent knowledges of the oppressed and exploited” (5). Rhetorical realism thus develops ethics by locating doxastic truths from the position of the most subjugated. From this subjugated ethics, normative statements about the world can be made. For example, “Why critique rape culture unless we can say surely that women are oppressed, that consent should be a precondition for sexual engagement, or that violence against women is wrong?” (5). This normative statement about sexism and rape culture arises from the doxastic truth that women are subjugated in modern society. Rather than devolve into moral relativism, rhetorical realism's adherence to standpoint epistemology provides a valuable tool for ethically interacting with the world.Cloud develops rhetorical realism throughout six chapters, an introduction, and a conclusion. The introduction to Reality Bites lays out the purpose of the text: to “chart a middle way” between the rationalist and relativist practices through a defense of rhetorical realism (2). Chapter 1 introduces rhetorical realism, arguing that it is irresponsible to “concede ground to post-truth forces” via a “hunker[ing] down in the trenches of massive numbers of facts” or “giv[ing] up entirely and embrac[ing] relativism” (14). In this chapter, Cloud turns toward Marxism as a foundational tool for her theory. In particular, she utilizes Gramscian hegemony to explain how people consent to interests that negatively affect their lives yet can overcome their own oppression through learning and collective struggle, and Marxist feminist Nancy Hartsock for an understanding of standpoint epistemology. If, as Cloud suggests, it is true that class and labor mediate the realities of workers in a capitalist economy, then the critic's role is to “engage subjective experience” as a way of both raising class consciousness and regaining control of dominant societal narratives (31). Rhetorical realism, then, aligns with this Marxist tradition and call to critique.Chapter 2 unpacks the “big five”—narrative, myth, affect, embodiment, and spectacle. Once again, Cloud rejects “objective” positions taken by various leftist theorists, arguing that control over the cultural imaginary is integral to the success of these positions. Each of the “big five” can be useful tools for the left's reclamation of the cultural imaginary. Spectacles, for instance, are “powerful and interested,” motivating individuals to believe, act, and change in productive ways (47). Thus, “we need affect, embodiment, myth, narrative, and … spectacular struggle” (51).Chapter 3 introduces the concept of frame-checking, a substitute for fact-checking. Cloud describes frame-checking as an “alternative method of capturing how contending truth claims may be taken on at various staseis from conjecture through policy, with especial emphasis on quality or value” (73). Facts alone, Cloud argues, have failed us, as they ignore how “economic hardship and anxiety generate popular desire for narratives explaining social crisis at the levels of values and action, refusing to generate compelling narratives in response” (55). In an era of “post-truth,” fact-checking is ineffective at telling people what is real; rather, as Cloud tells us, a particular focus on the fidelity of stories as well as power relations is important for conveying information to the general population. Scholars should attend to the ways that “discourses selectively direct attention, involve audiences intimately with the matter at hand, and construct coherent and noncontradictory schemes of making sense of the world” (62). We should not be aiming to check facts and inquire about truths. Instead, we should attend to the frames that mediate reality.To prove the value of her theory, Cloud details several case studies. In the same chapter in which she introduces frame-checking, Cloud analyzes the controversy surrounding the 2015 Human Capital video series released by the Center for Medical Progress that purported to prove Planned Parenthood harvested aborted fetal tissue for profit. Even though these videos were ultimately discredited as false by fact-checkers, “the footage is compelling in a way that exceeds the capacity of fact-checking to disarm it” (53). Rather than simply fact-checking the video, then, Cloud suggests that it would have been more productive to address the frames by which the videos persuaded audiences that Planned Parenthood is evil. “Imagine pro-choice organizations responding immediately with another video, set in a provocative scandal frame that exposes Daleiden and his outfit, but also … counters the antiabortion videos … by interviewing women who have undergone the procedure and their reasons for doing so” (71). Rather than just denying the videos as false, Cloud suggests that a more apt response would have developed pathetic appeals in order to equal the proverbial playing field.Chapter 4 discusses the frames surrounding Edward Snowden and Chelsea Manning's government leaks. Cloud indicates that discourse surrounding these two figures framed Snowden as an all-American hero, drawing upon “the mythic narrative of the masculine agent” (76). In contrast, discourse about Manning revolved around her queerness and transgender identity, which were consistently used to discredit her as mentally unstable and untrustworthy. From this comparison, Cloud concludes that queerness “reveals the limits of mediation in a homophobic and transphobic society” (103) because the media could not deal with the complexity of Manning's character. By all “objective” fact-checking standards, Snowden and Manning—as whistleblowers merely leaking documents—should have been treated equally by the media. However, Manning's queerness meant that she was discredited as a villain rather than lauded as a hero. Cloud does not draw conclusions about the purpose, meaning, or value of queerness from this example, but rather suggests that it further reveals the limitations of supposedly objective truth-based discourses in the public sphere.Chapter 5 provides an example of leftist discourse that draws from the “big five” to inform the public. Cosmos, the 1980 television show incarnated by Carl Sagan and revived in 2014 by Neil deGrasse Tyson, draws from all five of the major strategies Cloud thinks the left ought to adopt. Simultaneously however, Cloud suggests that the show functionally winks at its audience, reminding them that it is a rhetorical construction. For example, the show reminds viewers that we have yet to unlock the secrets of the universe, yet positions Tyson as an almost Godlike figure who reveals those secrets to an audience hungry for truth. Thus, Cosmos can tell its viewers that no one knows what happens in a black hole, while Tyson simultaneously flies into one in his spaceship. Cloud embraces this contradiction, arguing that it is exactly how the left can ethically engage in rhetorical realism—by reminding the public that we too are constructing stories for them to believe. By reminding members of the public that we—and ultimately, everybody—are framing the facts that they are told, people can begin to better recognize the rhetorically mediated nature of all discourse, including scientific discourse.Finally, chapter 6 compares Thomas Paine's Common Sense to the Black Lives Matter social movement, suggesting that both represent “timed, crafted, strategic set[s] of actions” (155). Cloud reads Common Sense in a unique light, arguing that Paine's pamphlet both “established what it means to critique dominant ideology” by denouncing England and demonstrates standpoint epistemology in its demand for the oppressed to resist those in power (141). Cloud also draws from Paine to argue that “the push for truly radical change happens from below” (162) where public intellectuals coalesce with revolutionary activists to fight for freedom and justice. Black Lives Matter also employs the big five by relying upon “public intellectuals who have created and sustained new publics through the use of emerging media and who understand and communicate about injustice in new, compelling, and condensed language” (149). Cloud thus thinks that theorists and activists alike can and should learn from these two very different, yet similar, American moments.Further research could more thoroughly investigate two positions that Cloud advances. First, Cloud alludes to the importance of kairos in a few different places but does not greatly detail its applicability for rhetorical realism. This is particularly stark in terms of the chapter on Black Lives Matter and Thomas Paine, where the author indicates that attending to kairos “will do far better service to social change” than relying upon preconceived beliefs about an audience (148). Kairos is clearly important for Cloud; however, its relationship to rhetorical realism deserves more attention. Given that summer 2020 marks massive, global demonstrations against police brutality in the name of Black Lives Matter, further consideration of the kairotic nature of this and other protest groups could be an incredibly fruitful area for future research.Second, in the conclusion, Cloud suggests that each of her case studies points toward the overarching power of calls for the natural within public discourse. In other words, appeals toward what is “natural” is consistently persuasive for public audiences because the natural is doxastically understood as true. This idea is interesting and could tie into a deeper understanding of Cloud's repeated suggestion that rhetorical realism is necessary for persuading “ordinary” people. Do we need to rely on what is “natural” to persuade “ordinary” people? Can rhetorical realism help scholars redefine what is “natural” or “ordinary”? I hope that future scholarship takes up these questions and provides more insight and direction.Overall, Cloud delivers a well-written, well-defended, and easy-to-read call to remember the “big five,” adopt a rhetorical realist perspective, and engage in frame-checking rather than fact-checking. Any theorist or activist interested in public argumentation and social movements would be helped by reading this book. Additionally, the provocative suggestion that scholars give up epistemological and ontological investigations and instead take up the question of ethics within a rhetorical realist perspective is an important discussion that people should take seriously, particularly as philosophers and rhetoricians debate these questions in the future.

Research problem: Discourse bridges between the speakers and the audience in product launches. However, how the verbals and the visuals work together in the construction of interpersonal meanings in such communication remains largely underexplored. Research question: How were interpersonal meanings constructed via verbal and visual semiotics in the iPhone 1 product launch presentation?. Literature review: Despite the recognized importance of innovation communication, communication at the launch phase is underexplored. Moreover, communication and management studies have generally neglected the role of grammar-based discourse in promoting innovation, while linguistic studies have paid inadequate attention to language's implications for innovation communication and management. Thus, we address the discursive building of interpersonal meanings in product launch presentations to fill such gaps. Methodology: Integrating Halliday's Systemic Functional Grammar and Kress and van Leeuwen's Systemic Visual Grammar, we conduct both verbal and visual analyses to explore the construction of interpersonal meanings in Steve Jobs' iPhone 1 launch presentation. Results: Analysis of the verbal strategies suggests that Jobs built different interactive roles as an authority innovation leader and as a close “friend” willing to engage with the audience. Moreover, by combining verbal semiotics with the delicate arrangement of image act, size of frame, and angle, the presentation video was carefully planned to create offer contact, produce close social distance, and present equal and objective attitudes to further enhance the construction of interpersonal meanings, thus contributing to the audience's understanding and recognition of the innovative product. Conclusions: This article offers insights into innovation discourse and communication by investigating the semiotic features of the iPhone 1 product launch presentation, thus adding to the extant literature on professional communication and innovation management.

AbstractThis paper offers a review of the argumentation-theoretical literature on metaphor in argumentative discourse. Two methodologies are combined: the pragma-dialectical theory is used to study the argumentative functions attributed to metaphor, and distinctions made in metaphor theory and the three-dimensional model of metaphor are used to compare the conceptions of metaphor taken as starting point in the reviewed literature. An overview is provided of all types of metaphors distinguished and their possible argumentative functions. The study reveals that not all possible argumentative functions of metaphor have been taken into account, such as the role of conventional direct metaphors in standpoint and starting point. Novel direct metaphor as part of an analogy argument has received most attention, while indirect metaphor can constitute argumentative moves as well, such as the introduction of a standpoint, starting point or connection premise. The overview also shows that certain combinations of variables seem to be impossible of unlikely to occur. These results have a bearing on the analysis of metaphors in argumentative discourse and show the omission in current studies of metaphor. Being aware of these dimensions of metaphor ánd of its potential in argumentation would enrich argumentation studies and metaphor studies alike.

AbstractArgument schemes are abstractions substantiating the inferential connection between premise(s) and conclusion in argumentative communication. Identifying such conventional patterns of reasoning is essential to the interpretation and evaluation of argumentation. Whether studying argumentation from a theory-driven or data-driven perspective, insight into the actual use of argumentation in communicative practice is essential. Large and reliably annotated corpora of argumentative discourse to quantitatively provide such insight are few and far between. This is all the more true for argument scheme corpora, which tend to suffer from a combination of limited size, poor validation, and the use of ad hoc restricted typologies. In the current paper, we describe the annotation of schemes on the basis of two distinct classifications: Walton’s taxonomy of argument schemes, and Wagemans’ Periodic Table of Arguments. We describe the annotation procedure for each, and the quantitative characteristics of the resulting annotated text corpora. In doing so, we extend the annotation of the preexisting US2016 corpus of televised election debates, resulting in, to the best of our knowledge, the two largest consistently annotated corpora of schemes in argumentative dialogue publicly available. Based on evaluation in terms of inter-annotator agreement, we propose further improvements to the guidelines for annotating schemes: the argument scheme key, and the Argument Type Identification Procedure.

This paper studies the persuasive strategies in Pro Lege Manilla in conversation with contemporary rhetorical theory, drawing especially on the perspective of constitutive discourse and the interaction between what is in the text and what is outside. Prior receptions of Pompey by internal audiences double as sites of panegyric image construction, which was itself then instrumentalized to influence external groups. The speech self-referentially thematizes this production of authority, disclosing its rhetorical mechanisms as both performed and performative text. Cicero himself, in the process of proclaiming Pompey, crucially participates in the manufacture and mediation of the image, and in constituting ideological cohesion.

Reviewed by: The Routledge Reader of African American Rhetoric: The Long Durée of Black Voices ed. by Vershawn Ashanti Young and Michelle Bachelor Robinson Mudiwa Pettus Young, Vershawn Ashanti, and Michelle Bachelor Robinson, eds., The Routledge Reader of African American Rhetoric: The Long Duree of Black Voices, New York: Routledge, 2018. 894 pp. ISBN: 9780415731065 In their preface, Vershawn Ashanti Young and Michelle Bachelor Robinson herald The Routledge Reader of African American Rhetoric: The Long Duree of Black Voices as a landmark publication in the field of rhetorical studies. The reader, they contend, is the only comprehensive rhetoric anthology to “speak directly to the artistic, cultural, economic, religious, social, and political condition of African Americans from the enslaved period in America to our present era, as well as to the Black Diaspora” (xxi). As expressed in their introduction, Young and Robinson hoped to meet two goals in undertaking their editorship of the anthology. First, they aimed to deliver a collection of “unequivocally rhetorical” texts that reveals how African Americans have sought to influence American society. Second, they intended to illustrate that African American rhetoric exists “all around us,” performed in every genre and mode of communication (xxi). In the final analysis, Young and Robinson achieved these goals marvelously. The Routledge Reader of African American Rhetoric is a singular pedagogical and reference text that presents African American rhetoric in all its contours, complexities, and, even, contradictions. Containing almost 900 pages of primary and critical works, the reader is wonderfully expansive. Interviews, autobiographical writings, folktales, speeches, social media posts, poetry, and theoretical treatises are among the genres showcased. Expertly, this wide-ranging content is organized into [End Page 237] four major units that are divided into sections based on themes. While Young and Robinson provide introductions to each of the major units, thirteen “expert editors,” a cohort of scholars culled from a wide range of disciplines, have provided introductions, selected readings, and crafted explanatory annotations for most of the reader’s subsections. Part 1, “African American Rhetoric—Definitions and Understanding,” presents readers with the contextual and theoretical framing for navigating the anthology. In the unit’s first half, Young and Robinson delineate the book’s purpose and codify the six elements of African American rhetoric: language, style, discourse, perspective, community, and suasion. The unit’s second half is composed of the work of Molefi Asante, Geneva Smitherman, and Keith Gilyard, foundational theorists of African American rhetoric who clarify the philosophical underpinnings, linguistic features, and the history of the systematic study of African American rhetoric, respectively. Part 2, “The Blackest Hours—Origins and Histories of African American Rhetoric,” includes texts that highlight the enduring imprint that African orature has left on African American expressive culture; the varied faith systems through which African Americans have theorized their lived experiences; Black epistemes of language, literacy, and education; and the diversity of African American political rhetoric. Part 3, “Discourses on Black Bodies,” centers the premise that considerations of gender and sexuality are essential to the study of African American rhetoric. The unit features readings on Black feminisms, Black masculinity, and Black queer/quare rhetorics. Part 4, “The New Blackness: Multiple Cultures, Multiple Modes,” is the book’s final and most eclectic unit. Potent readings that parse Caribbean intellectual thought, African American technoculture, the rhetorics of Hip Hop, and the self-reflexiveness of Black artistry are the focus. Indubitably, the anthology’s apparatus provides readers with a wealth of entry points into the study of African American rhetoric. Reinforcing the anthology’s intended pedagogical function, each section is followed by a bibliography and a set of discussion questions. Readers can use these paratextual resources to further process the anthology’s readings independently and/or within a group, in and outside of institutionalized classrooms. A companion website, containing links to recordings of public addresses, comedic performances, musical selections, and other artifacts that complement the anthology’s primary readings and critical introductions, has also been made available. The cumulative effect of these supplementary materials is that individuals with both an advanced and burgeoning knowledge of African American rhetoric can find their footing in the anthology’s vast terrain and that Young and Robinson’s contention that African American...

This article reports on the use of discourse maps in conjunction with genre and discourse analysis to help teach communicative practices for contract negotiation. Using one map as a baseline to understand the intertextual process of negotiating a contract in communication with business clients and counterpart lawyers, other maps can zoom in and examine the discursive features of email genres, cover letters, and different versions of the contract under negotiation. The type of discourse maps developed in this study can be utilized for task-based writing materials and role-play activities that facilitate the authentic experience of negotiating a business deal.

This article shares lessons from designing <u>EcoTour</u>, a multimedia environmental advocacy project in a state park, and it describes theoretical, practical, and pedagogical connections between locative media and community-engaged design. While maps can help share information about places, people, and change, they also limit how we visualize complex stories. Using deep mapping, and blending augmented reality with digital maps, EcoTour helps people understand big problems like climate change within the context of their local community. This article demonstrates the rhetorical potential of community-engaged design strategies to affect users, prompt action, and create more democratic discourse in environmental communication.

AbstractAuthors define their approach to academic labor scholarship and activism. They note challenges to engaging with labor in scholarship and practice and call for normalizing discourse about class and labor in relation to the university. The authors suggest directions for future scholarship and activism in local institutions and professional associations.

Abstract The case of Southern regionalism shows both the problems with current treatments of regionalism—illustrative of the problem of colonialist perspectives more generally—and the path forward. That path forward involves rethinking whose ancestors count as members of a place, the issue of whose voices are centered, memory and trauma, and counterpublics. The authors advise (1) embracing the field’s interest in local identities and identity movements—therefore, interrogating rhetoric as symbol systems carried in intergenerational, relational identity; (2) pushing further against colonialism, as the world is more layered by global systems of trauma and memory; and (3) admitting that nation-building rhetoric is an imperfect paradigm compared to resistive counterpublic discourse.

In U.S. secondary schools there is an overriding emphasis on formulaic approaches to argumentative writing instruction in English language arts that tends to trivialize disciplinary norms of argument and evidence because of institutional pressure to bolster students’ test performances.  This paper seeks to provide an ethnographically-informed framework for understanding for whom, how, when, and to what extent it is possible for students to participate, through writing, in the study of literature as the central disciplinary content of English language arts. The corpus of data used in this study of an 11th grade International Baccalaureate (IB) classroom (26 students) consisted of classroom instruction (video-recordings and field notes) that occurred across an initial instructional unit (September 8th to November 3rd). Of particular importance is a summative writing assignment, teacher interviews and collaborative data analysis (with video clips), student interviews about instruction and their writing, samples of student writing, and related documents. We also analyzed two essays written by the two case study students in response to a writing assignment that the teacher, described as an IB “literary commentary with an unspecified topic” that she reframed as a literary argument. Discourse analysis of a series of events within instructional conversations revealed that rather than prescribed forms, the teacher offered “possible” writerly moves for her students’ arguing to learn. Consequently, her students enacted their writerly moves in a variety of patterns suggestive of disciplinary ways of knowing in English language arts rather than in a pre-set formula that they had learned in previous grades. In order to trace how the students enacted modes of participation (procedural display and deep participation) in disciplinary activity (literary argumentation) as writing practices and shifting writer identities  we also conducted a multi-phased and multi-layered ana

This action research assignment invites students to participate in the progress of the UN’s Sustainable Development Goal #6 (SDG6) by contributing knowledge to two distinct public discourse communities: Wikipedia: The Free Encyclopedia and Consilience: The Journal of Sustainable Development. SDG6 targets access to clean water and sanitation for all by the year 2030. But, in order to accomplish this, the rate of progress must accelerate dramatically. In small groups, students research an SDG6-related topic and improve a Wikipedia article to make it neutral, balanced, and organized in accordance with Wikipedia quality assessment standards. Simultaneously, students compose an opinion paper addressing SDG6 goals and targeting the cross-disciplinary audience of Consilience: A Journal of Sustainable Development. The project raises awareness of discourse communities while students make headway on SDG6 by publicly sharing their research. The assignment is adaptable to an extensive range of subject matter suitable in both face-to-face and online teaching platforms. Students reflect on their own connections and learn to empathize with others by analyzing how lack of access to potable water and sanitation causes suffering. Action research calls on students, thinking as global citizens, to be bold in creating a new and better world—a world where access to clean water and sanitation brings justice to all.

A t a time when both physical and symbolic borders from national borders to socio-economic inequality are at the front of political debate, the exigency of Crossing Borders, Drawing Boundaries: The Rhetoric of Lines Across America cannot be overstated. The collection explores the rhetorics of borders and their immediate implications for our students, our classrooms, and our communities. The essays in this collection operate in concert to highlight how the rhetoric of lines impacts democratic discourse as well as offer sites of intervention for rhetoricians and compositionists.

While urban and suburban planning have received sustained scrutiny from rhetoric scholars in recent years, campus planning remains relatively unexplored. Enacting a framework for analyzing the conventional and unconventional planning discourse swirling around campuses, this article focuses on a specific case: the (in)effective provision of student housing at the University of California Irvine. The analysis juxtaposes formal planning documents tied to the post-WWII origins of UCI with historical and contemporary student-generated discourse to evaluate and exhibit the means by which inhabitants, as rhetoricians-in-residence, can participate in shaping the campus community.

It is a sustained concern for Aristophanes studies to assess the political commitments expressed in the comedic poet’s drama tic corpus. Though generally synoptic in describing his critique of democracy, political interpretations of Aristophanes’s plays diverge in justifying that critique as affirmative of democratic principles. This essay argues for considering the Aristophanic critique as external to democratic principles, on account of its assertion of the demos’s basic incapacity for legitimate and effective rule. The essay concludes by identifying where engagement with the Aristophanic critique of democracy may clarify and challenge theories of artful discourse and political community supported by public and counterpublic studies.

Over the last several decades there have been rapid advancements in treatment options available for infertility. Consequently, infertility has become a medicalized disease, which privileges a masculine epistemology. Problematically, this masculinist perception of infertility diminishes concern for the lived experiences of women living with infertility and ignores the many ways in which infertility manifests as a social condition. This study examines narratives of women diagnosed with infertility, gathered from online support groups. Through these narratives I introduces the concept of “invitational knowledge” as a means to understand how knowledge functions rhetorically to create space for discourses that deviate from the medicalized assumptions of infertility. Invitational knowledge highlights the epistemological roots of invitational rhetoric through adoption of a postmodern feminist epistemology and is characterized by five features: 1) rhetor agency; 2) emotional knowledge; 3) transformative discourse; 4) shared knowledge; and 5) asking questions rather than making judgments.

This article explores how “flatten the curve” (FTC) visualizations have served as a rhetorical anchor for communicating the risk of viral spread during the COVID-19 pandemic. Beginning from the premise that risk visualizations have eclipsed their original role as supplemental to public risk messaging and now function as an organizer of discourse, the authors highlight three rhetorical tensions (epideictic–deliberative, global–local, conceptual metaphors–data representations) with the goal of considering how the field of technical and professional communication might more strongly support visual risk literacy in future crises.

Bisexual discourse is underexamined as such within rhetoric. So too are the historical practices of African American lesbian, gay, bisexual, transgender, and queer+ (LGBTQ+) communities. Responding to these forms of erasure, my essay advances the study of Black women’s bisexual rhetorics through a focus on the collected papers of a freeborn African American woman, Rebecca Primus (1836–1932). Specifically, the essay offers a comparative analysis of two archival collections containing letters to her: the widely studied Primus Family Papers and the more recently acquired Rebecca Primus Papers. Taken together, these collections offer an enlarged view of Rebecca’s epistolary relationships with people of more than one gender. In doing so, I argue, the new collection reveals a need for a bisexual archival framework, which redresses the limitations of any single collection of romantic letters as a necessarily partial and speculative source of information. This framework affirms Black women’s bisexual rhetorics while recovering a more diverse LGBTQ+ past.

In public discourse, lay cognitive precepts are invoked at every turn. People regularly speak of believing, thinking, knowing, and so forth, ascribing those states to themselves and others alike. This essay identifies the cognitive vernacular as a discernible dimension of public discourse, one that includes such regularly deployed lay precepts as well as popularized psychological and neuroscientific ideas. The cognitive vernacular may find expression in focal texts (e.g., a self-help book on positive thinking), but also pervasively, and somewhat elusively, takes shape in discussions that are otherwise overtly concerned. This essay takes the public discussion regarding the discovery of a teenage heroin ring in Centreville, Virginia, in 2008, a single episode within the large-scale and enduring American opioid crisis, as a focal site to investigate the cognitive vernacular. In doing so, it discerns how lay precepts concerning choice and knowledge are wielded as rhetorical resources to both cast and mitigate blame.

This essay addresses the public memory of the Boll Weevil Monument in Enterprise, Alabama, as an exemplar of Southern liberal kitsch, a memory practice articulating regional identity through a playful discourse of progress that secures whiteness and deflects confrontation with historical racial injustice. Through a combination of archival research and fieldwork during the centennial celebration of the Boll Weevil Monument in 2019, I identify three rhetorical quirks underwriting Boll Weevil public memory that inform broader efforts to reimagine the past in greater service to contemporary political exigencies.Editor Content Warning: This essay contains descriptions of racial violence.

Writing center tutors strive to facilitate participation from student writers, particularly student writers who are not native speakers of the conference language. This study investigated one way that tutors might better understand student writers’ intent to contribute a substantial turn at talk and thus better understand when they might make way for student writers’ active participation. This study examined four minimal responses (MRs)— mmhm , uhhuh , yeah , and ok —at the beginning of student writers’ turns at talk. It differentiated between MRs that were free standing, constituting the entire turn and suggesting passive recipiency, and MRs that were not free standing, suggesting speakership incipiency. Importantly, the study differentiated between the MRs of native English speakers (NESs) and non-native English speakers (NNES). NNESs used free-standing mmhm far more than NESs, suggesting that the NNESs may have extended the use of mmhm to a greater array of discourse contexts. NNESs used free-standing yeah far more frequently than they did non-free-standing yeah , suggesting that yeah would not have been a reliable signal for tutors that NNESs would extend their turns at talk. This study also found that both NESs and NNESs used ok to signal not only consideration of but also agreement with tutors’ evaluations or acceptance of tutors’ advice about lower-order concerns. Understanding how MRs vary from passive recipiency to speakership incipiency might help tutors better understand student writers’ intent to contribute a substantial turn and thus indicate when tutors might wait for student writers’ participation.

This case study of students enrolled in a composition course at a large public university examines multilingual students’ application of multimodal composition practices to writing assignments that emphasize delivery and circulation. Assignments in which students remediate or translate a text in one genre or medium into another are widely used to foster transfer of writing knowledge from classrooms to public discourse. Remixing may be especially useful for multilingual writers by allowing them to draw on translingual meaning-making strategies. However, such assignments must be framed in ways that make explicit the rhetorical implications of how remediated or translated texts are taken up and circulated within larger ecologies and suggest how uptake can be measured and assessed to be useful. This article draws on Rhetorical Genre Studies and Translingualism to address this issue in Multimodal Composition by outlining a pedagogical approach that emphasizes delivery and measuring uptake.

Over the past two decades, reflective writing has occupied an increasingly prominent position in composition theory, pedagogy, and assessment as researchers have described the value of reflection and reflective writing in college students’ development of higher-order writing skills, such as genre conventions (Yancey, Reflection ; White). One assumption about the value of reflection has been that skill in reflective writing also has a positive connection with lower-order writing skills, such as sentence-level conventions of academic discourse. However, evidence to confirm this assumption has been limited to small qualitative studies or deferred to future longitudinal research (Downs and Wardle). In the mixed methods assessment study presented here, we first investigated this assumption empirically by measuring the relationship between evaluative skills embedded in the genre of reflective writing and lower-order writing skills that follow sentence-level conventions of academic discourse. We found a high-positive correlation between reflection and writing assessment scores. We then used qualitative methods to describe key features of higher- and lower-scored reflective essays.

This article aims to investigate narrative reports based on the use of reported speech frames from a pragmatic-cognitive perspective. As rhetorical means of image creation and (de)legitimisation, they are frequently employed to represent utterances that constitute integral elements of short narratives incorporated into American presidential speeches. This paper’s main objective is to propose an original taxonomy of sayers, namely speakers of words reported (Halliday 1981, 1985; Vandelanotte 2006) in political discourse and to investigate their potential for self- and other-presentation and (de)legitimisation of one’s stance, actions and decisions. The data used for illustrative purposes comprise extracts from Barack Obama’s speeches delivered during his presidency (2009 and 2016) and have been selected from a bigger corpus of 125 presidential speeches by three American presidents: Barack Obama, Bill Clinton and John F. Kennedy. Findings in this study indicate that specific sayer types have greater potential for effective image formation and contribute to (de)legitimisation of events.

This article focuses on how formative feedback can be used to help engineering students write precise and coherent management summaries that appeal to a mixed audience. Management summaries are especially challenging to master as students must strive for a balance between adhering to scientific standards and being intelligible for a wider non-expert readership. Students of Energy and Environmental Technology at the school of engineering (FHNW) in Switzerland write a total of six technical reports about their project work (mostly in German). By analysing two management summaries, the focus is laid on the lecturers’ approach of relying on formative feedback which supports and accompanies the students’ iterative writing processes. It is shown how in early semesters lecturers provide hands-on guidance, such as suggesting discourse markers or pinpointing vague references to sharpen students’ awareness of the need to write as concisely as possible for mixed audiences.

Collaborating between Writing and STEM: Teaching Disciplinary Genres, Researching Disciplinary Interventions, and Engaging Science Audiences This poster describes a multi-pronged effort to build a writing curriculum in Physics and other STEM fields at the George Washington University, USA. These efforts include curricular collaboration, a research study conducted by the Physicists and Writing Scholars, and external funding initiatives. This project first began as a curricular collaboration through our Writing in the Disciplines (WID) curriculum, initiated by observations among Physics faculty that undergraduate students lack Physics specific writing skills. Writing faculty responded to this observation by introducing Physics faculty to the idea that writing can and must be taught, that the genres of Physics can be taught by Physics faculty, and that a focus on the writing process can improve student writing. Our curricular goal was to demonstrate to faculty who are unfamiliar with writing studies that writing is a means to learn in Physics (Anderson et al., 2017). The first phase of our effort was to persuade Physics faculty that writing contributes to learning in Physics; we describe a collaboration between Physics and Writing faculty that developed assignments and made curricular interventions. This collaboration built upon scholarship in writing studies that argues genre instruction develops capacities and skills for student writing (Swales, 1990; Winsor, 1996). While genre is not a new concept in Writing Studies, for many Physics faculty the idea that they can teach – and have students learn – how to write in disciplinary genres is novel. Collaboration around curricular revisions enabled Writing and Physics faculty to teach students that learning how to write in a new genre is a skill that can be practiced (Ericsson, 2006; Kellogg & Whiteford, 2009). We developed a process for students to follow when faced with types of writing common to Physics, but potentially new to them, such as the abstract (written), lab research notebook (written), article summary (oral), letter to colleague (written), cover letter and resumé (written), elevator pitch (oral), proposal (written and oral), presentation on issues of ethics and equity in STEM (oral), research presentation (oral), poster (written), poster presentation (oral), final research report (written), and Symposium presentation (oral). The collaboration thus created pedagogical exchange between faculty as well as scholarly synergy between the disciplines of Physics and Writing Studies. Physics faculty have observed that the curricular collaboration has had measurable results for students. Physics student participation in the campus research day has increased dramatically. We attribute this rise partly to the increased, explicit attention in classroom settings to how to engage with Physics genres of writing, especially abstracts and research posters. While the collaboration successfully brought together a small but solid group of Writing and Physics faculty, it also raised questions about how to persuade a broader range of Physics faculty, and other science faculty, that teaching disciplinary genres can improve student writing, and that writing is a means of learning. Given that faculty in STEM disciplines find empirical research persuasive, our next step was to undertake a collaborative research project to measure the impact of the teaching of writing in Physics. The new curricular focus on genre asked students to conceptualize themselves as scientific writers in relation to specific Physics or STEM audiences. The collaborative research therefore investigates if teaching Physics genres improves writing and enables students to conceptualize themselves as emerging scientists engaged in professional communication (Poe et al., 2010; Winsor, 1996). Our longitudinal analysis of student writing in Physics evaluates writing from three sequenced courses, the first before faculty-developed genre assignments, and then after genre assignments. We developed a rubric that evaluates general outcomes – audience, genre, structure, style – and a rubric that evaluates specialized learning outcomes – acknowledgement of past scholarship, working with models, incorporating scholarship, articulation of research questions, working with graphs, and articulation of methods. Preliminary research analysis shows that explicitly teaching Physics genres increases student’s abilities to write successfully in Physics, enabling students to understand how knowledge is communicated persuasively to audiences. Our goal with this research is to show STEM faculty through research by Physicists and Writing Studies scholars that teaching writing socializes students into the discipline of Physics, leading them to identify as professional scientists (Allie et al, 2010; Gere et al., 2019). This increase is exemplified by the large number of students volunteering to present a poster during the University wide research day, giving them experience presenting to an educated audience outside of Physics. Thus, a combination of strategies – curricular collaboration and intervention, collaborative research from within the discipline of Physics, and successful external funding – are what demonstrate to scientists that teaching genre and teaching writing are central to science education. Based on this experience, our contribution is that shared pedagogical and research collaborations, and funding, are what make the knowledge of Writing Studies persuasive to scientists. We have seen success with these efforts. At George Washington, other STEM faculty have observed successes in the Physics curriculum, and have joined efforts to bring writing more explicitly into their curriculum. This year, we began a Writing in STEM symposium that has grown to include faculty in Chemistry, Systems Engineering, Mathematics, Geography, Mechanical Engineering, and other fields. We have also seen an uptick in STEM courses in the WID curriculum. The Physics and Writing research collaboration has led to a National Science Foundation (NSF) submission on genre, and an NSF award for a study of writing and engineering judgement, being conducted by Writing faculty and Systems Engineering faculty. References Allie, S., Armien, M.N., Burgoyne, N, Case, J.M., Collier-Reed, B.I, Craig, T.S., Deacon, A, Fraser, D.M.,Geyer, Z, Jacobs, C., Jawitz, J., Kloot, B., Kotta, L., Langdon, G., le Roux, K., Marshall, D, Mogashana,D., Shaw,C., Sheridan, G., & Wolmarans, N. (2009). Learning as acquiring a discursive identity through participation in a community: improving student learning in engineering education. European Journal of Engineering Education, 34(4), 359-367. https://doi.org/10.1080/03043790902989457 Anderson, P., Anson, C. M., Fish, T., Gonyea, R. M., Marshall, M., Menefee-Libey, W Charles Paine, C., Palucki Blake, L. & Weaver, S. (2017). How writing contributes to learning: new findings from a national study and their local application. Peer Review, 19(1), 4. Ericsson, K. A. (2009). The Influence of experience and deliberate practice on the development of superior expert performance. In K. A. Ericsson, R. R. Hoffman, A. Kozbelt & A. M Williams (Eds.), The Cambridge handbook of expertise and expert performance (pp 685–705). Cambridge University Press. Gere, A. R., Limlamai, N., Wilson, E., Saylor, K., & Pugh, R. (2019). Writing and conceptual learning in science: an analysis of assignments. Written communication, 36(1), 99–135. https://doi.org/10.1177/0741088318804820 Kellogg, R., & Whiteford, A. (2009). Training advanced writing skills: the case for deliberate practice. Educational psychologist, 44(4), 250–266. https://doi.org/10.1080/00461520903213600 Poe, M., Lerner, N., & Craig, J. (2010). Learning to communicate in science and engineering: Case studies from MIT. MIT Press. Swales, J. (1990). Discourse analysis in professional contexts. Annual review of applied linguistics, 11, 103–114. Winsor, D. A.(1996) Writing like an engineer: A rhetorical education. Mahwah, NJ: Lawrence Erlbaum Associates.

Supporting Academic Writing and Publication Practice: PhD Students in Engineering and their Supervisors This poster documents the bottom-up efforts leading to the establishment of an academic writing support program for doctoral students at an engineering university in the Czech Republic (CR). To defend their dissertation, by law Czech doctoral students have to have published their research. Moreover, many faculties require their doctoral students to publish in prestigious English-medium journals, which is a challenge even for the students’ supervisors. Although publication requirements prior to dissertation defence are becoming common in many countries (Kamler and Thompson, 2014; Kelly, 2017), Czech students often face a challenge of writing in the absence of any prior writing support, where insufficient knowledge of English only adds an extra hurdle to the already difficult task of argumentation absent in Czech schooling. CR has a comparatively high number of doctoral students, but also alarmingly high drop-out rates with more than 50% students not finishing their studies (Beneš et al., 2017). In part, this is due to the students’ difficulties to publish (National Training Fund, 2019). This challenge could be addressed with systematic writing development, but Czech educators and dissertation supervisors are not commonly aware of composition being teachable as we learned from our preliminary study on writing support in doctoral programs in several Czech universities (Rosolová & Kasparkova, in press). While supervisors and university leaders tended to see writing development as a responsibility of the students, the doctoral students were calling for systematic support.  We strive to bring attention to the complexity of writing development and introduce a discourse on academic writing that conceives of academic writing as a bundle of analytical and critical thinking skills coupled with knowledge of rhetorical structures and different academic genres. We show how these skills can be taught through a course drawing on the results from a needs analysis survey among engineering doctoral students, the target population for this course (for more information on the survey, see Kasparkova & Rosolová, 2020). In the survey, students expressed a strong interest in a blended-learning format of the course, which we base on a model of a unique academic writing course developed for researchers at the Czech Academy of Sciences, but not common in Czech universities. Our course is work in progress and combines writing development with library modules that frame the whole writing process as a publication journey ranging from library searches, to a selection of a target journal and communication with reviewers. Because we are well aware that a course alone will not trigger a discourse on writing development in Czech higher education, we also plan on involving a broader academic community through workshops for supervisors and a handbook on teaching academic writing and publishing skills for future course instructors. Colleagues at EATAW 2019 conference commented on the poster sharing their difficulties from the engineering context and for instance suggested a computer game to engage engineers. This resonated with our plan to invite our engineers into the course through a geo-caching game – for more, see Kasparkova & Rosolová (2020). References Beneš, J., Kohoutek, J., & Šmídová, M. (2017). Doktorské studium v ČR [Doctoral studies in the CR].  Centre for Higher Education Studies. https://www.csvs.cz/wp-content/uploads/2018/10/Doktorandi_final_2018.pdf Rosolová, K. E., & Kasparkova, A. (in press). How do I cook an Impact Factor article if you do not show me what the ingredients are? Educare. https://ojs.mau.se/index.php/educare Kamler, B., & Thomson, P. (2014). Helping Doctoral Students Write (2nd edition). Routledge. Kasparkova, A., & Rosolová, K. (2020). A geo-caching game ‘Meet your Editor’ as a teaser for writing courses. 2020 IEEE International Professional Communication Conference (ProComm), Kennesaw, GA, USA, 2020, pp. 87-91. https://doi.org/10.1109/ProComm48883.2020.00019 Kelly, F. J. (2017). The idea of the PhD: The doctorate in the twenty-first-century imagination. Routledge. National Training Fund. (2019). Complex study of doctoral studies at Charles University and recommendations to improve the conditions and results. Report for the Charles University Management. Prague.

For most MA programs, it is common to enroll students with different BA degrees. The MA students who have changed their discipline are required to adopt a new disciplinary discourse and learn to write academic texts in line with appropriate genres and conventions. This study exemplifies an attempt to redesign the academic writing course for MA History programs at the Ural Federal University in order to ease the difficulties faced by students with non-history backgrounds. The essence of the redesign was to enhance the traditional teaching by demonstrating fundamental dissimilarities between history and other disciplines in terms of writing conventions. Teaching academic writing in that manner was supposed to facilitate students with both a history and non-history backgrounds to master the effective conventional writing of history texts. The efficiency of the redesigned course was estimated on the basis of students’ performance and feedback. This teaching practice can be of use for academic writing instructors who seek to help students from different backgrounds develop skills and competences that are necessary for a specific professional community.

Surrender: Feminist Rhetoric and Ethics in Love and Illness, challenges scholars to see and write past the limits of their own methods and knowledges.She advocates for writing not only about what we know about rhetoric, but what we don't know.Restaino frames herself as a writer and researcher who is figuring out how to move forward after the loss of her friend Susan Lundy Maute to cancer, recognizing how experiences and people change us and deepen our understanding of ourselves and our ways of knowing and being.Restaino's writing values narrative in scholarly discourse, embracing the idea of emerging as a presence to readers; this idea manifests in her work because she writes as a witness to the declining health and death of her friend.Restaino draws on the works of Jim W. Corder often in her book, and her writing reminds me especially of his argument that emergence is a risk of going out alone in writing, an exposure of ourselves and our narratives to the other.He writes that this kind of writing "requires a readiness to testify to an identity that is always emerging, a willingness to dramatize one's narrative in progress before the other; it calls for an untiring stretch toward the other, a reach toward enfolding the other" (Corder 26).Restaino demonstrates Corder's idea of argument as emergence in her writing, but she also forwards a key concept attached to this process that comes from feminist theory, the notion of surrender.She explains that we have to let go of a facade of wholeness, to render our subjectivity and knowledge for what it always already is: fragmented.She further describes how, when we face illness and death, we reach the unknown, and we have to let go, or release, "not only of what we know how to do (practice) and what we think we know (epistemology) but also of our subjectivit(ies) as writers and researchers" (13).In her own release of these things, Restaino works to come upon a different way of knowing and being after loss that she communicates to us as readers in the themes of her book, which I outline in this review.