This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

Environmental discussions have increased on social media, along with the rising interest in sustainability. This study introduces a modified procedure for a deliberate metaphor analysis of environmental metaphors in two U.S. energy companies’ Twitter (now X) accounts. Its findings suggest that the two U.S. companies used HUMAN, WEALTH, COLOR, JOURNEY, WAR, SPORTS, STEWARDSHIP, EVIL CREATURE, FOOD, and CRIME metaphors to fulfill publicizing, commercial, persuasive, evocative, and interactive functions, as well as to communicate their inherent environmental identities as protectors, stewards, competitors, and collaborators. These findings provide insights into corporate environmental communication and offer new perspectives on the communicative functions of deliberate metaphors.

This essay demonstrates the value of using artificial intelligence (AI) technologies to address specific kinds of research questions in rhetoric. The essay builds on a study of a novel rhetorical object first observed by Yang on the Reddit subreddit r/wallstreetbets. We demonstrate how the rhetorical structure of "pathologics" (1) generated a kind of rhetorical authority that can be measured by higher-than-average user engagement on Reddit and (2) circulated from Reddit into more traditional legacy media. Through our research on the rhetorical circulation of pathologics, we argue that researching rhetoric with AI can center new ways of knowing about concepts relevant in rhetoric, like circulation and rhetorical ecosystems. Further, we argue that researching rhetoric with AI always also entails considering a "rhetoric of AI," requiring critical attention to the platforms, infrastructures, and data sources connected to AI systems.

Historically, the commons is conceptually rooted in concerns over shared expertise derived from material resources. Contemporary understandings increasingly examine varied commons rooted in the general intellect—an affective and ideational production across people. Too often, this focus reduces technology to either a tool for, or impediment to, building and accessing robust commons, and overlooks the colonial inheritance of contemporary theory. As a corrective, we follow efforts to rehabilitate the Luddites as not antitechnology, but as technology ethicists, and theorize technology as a coproducer of the general intellect. Situating Sophie Zhang’s and others’ activism as exemplary of a productive neo-Luddism, we argue that technology constitutively remediates the general intellect and as such is central to the ethics of the commons. From this, we advance the argument that rhetorical sabotage is key to promoting a general intellect against the corporate interests and technical-colonialism too often coded into commons.

ABSTRACT This article develops a theory of rhetorical impression through a critical genealogy of the term phantasia. The genealogy demonstrates cause for understanding phantasia as impression, not image. I trace phantasia as impression through the work of Plato and Aristotle but ultimately argue that the stoics offer the most productive leads for thinking through impressions, materiality, and sensations together. Specifically, I demonstrate how the stoics' concept of lekton can productively mediate the relationship between rhetoric, materiality, imagination, and idealism. In the closing section, I suggest how a theory of rhetorical impression can address lacunae in existing new materialist approaches.

This essay examines the image-schemas and metaphors that leaders and critics employ in international debates about the internet. As Secretary of State, Hillary Clinton delivered the first speech by a senior American official articulating a strategy for incorporating internet freedom into American foreign policy in 2010, but international leaders have been concerned with the implications of the internet since its inception. Situating Clinton’s speech in the history of internet governance, I employ security image-schemas first developed by Paul Chilton to demonstrate how policymakers employ the internet to reinforce realist foreign policy narratives. To support alternative conceptions of the internet, I propose a “space” image-schema drawing from the work of critical geographer Doreen Massey. While the internet is often depicted as a force for freedom, a more productive framework may be understanding its relationship with space.

Abstract Although hailed by historians and political scientists as a pivotal moment in the reestablishment of U.S.-Sino relations, President Richard Nixon’s 1972 trip to China has received little attention from rhetoricians. The toasts and speeches Nixon presented during his trip are important rhetorical artifacts as they illustrate the intricate relationship between diplomatic and epideictic rhetoric. Nixon adroitly employed epideictic diplomatic rhetoric during his 1972 trip to convey diplomatic aims and accomplish deliberative objectives. In so doing, he created a new, positive definition of U.S.-Sino relations, which rhetorically bridged the ideological differences that had separated the nations for more than two decades.