This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

Environmental discussions have increased on social media, along with the rising interest in sustainability. This study introduces a modified procedure for a deliberate metaphor analysis of environmental metaphors in two U.S. energy companies’ Twitter (now X) accounts. Its findings suggest that the two U.S. companies used HUMAN, WEALTH, COLOR, JOURNEY, WAR, SPORTS, STEWARDSHIP, EVIL CREATURE, FOOD, and CRIME metaphors to fulfill publicizing, commercial, persuasive, evocative, and interactive functions, as well as to communicate their inherent environmental identities as protectors, stewards, competitors, and collaborators. These findings provide insights into corporate environmental communication and offer new perspectives on the communicative functions of deliberate metaphors.

The emergence of generative Artificial Intelligence (GenAI) tools such as ChatGPT has attracted wide attention in the field of L2 writing and academic writing, but few papers to date have analysed GenAI’s potential application (positive and negative) in source use practices in academic writing. This article discusses three key aspects of source use – academic attribution, searching and reading sources, and source integration. AI tools are trialled for each aspect, followed by an overall SWOT analysis. While writers can use AI tools to assist on several source use practices, they are not recommended to use AI without a deep understanding of academic writing and source use principles. This article concludes with suggestions for student writers, academic support providers, and institutions.

Introduction: Many technical and professional communication (TPC) students, practitioners, and instructors are not trained translators or localizers. However, translation and localization competencies are important in today's interconnected world and should be part of international TPC instruction. To meet this need, TPC instruction may incorporate exposure to translation issues into coursework and explore the growing use of technologies in the translation process. About the case: Recognizing the need to incorporate translation and localization (T&L) into a graduate seminar on “Global Technical Communication” (GTC), the course's instructor and students co-constructed a unique translation assignment that embraced the limitations created by most instructors’ and students’ lack of exposure to or experience with the translation process. Situating the case: TPC education has been criticized for focusing increasingly on TPC and writing classrooms as the object of study rather than sites where students eventually work and apply their knowledge. While study abroad programs or globally connected learning communities are ideal for teaching “real-world” T&L skills, substantial material limitations can impede their widespread adoption. Methods/approach: This experience report was co-authored by the instructor and TPC students from the 2020 and 2022 iterations of the GTC graduate seminar. We describe the translation assignment, its development, and the groups’ final submissions and reflections. Results/discussion: Students’ group and instructor reflections suggest the assignment's potential to facilitate closer engagement with real-world global TPC processes, deeper consideration of language and culture's relationship in TPC, and developing appropriate levels of confidence in working on similar projects as TPC researchers or practitioners. Conclusions: Our experience report provides proof of concept for how we might begin introducing T&L practices to TPC students in low-stakes but meaningful assignments.

This essay demonstrates the value of using artificial intelligence (AI) technologies to address specific kinds of research questions in rhetoric. The essay builds on a study of a novel rhetorical object first observed by Yang on the Reddit subreddit r/wallstreetbets. We demonstrate how the rhetorical structure of "pathologics" (1) generated a kind of rhetorical authority that can be measured by higher-than-average user engagement on Reddit and (2) circulated from Reddit into more traditional legacy media. Through our research on the rhetorical circulation of pathologics, we argue that researching rhetoric with AI can center new ways of knowing about concepts relevant in rhetoric, like circulation and rhetorical ecosystems. Further, we argue that researching rhetoric with AI always also entails considering a "rhetoric of AI," requiring critical attention to the platforms, infrastructures, and data sources connected to AI systems.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methods:</b> We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.

Historically, the commons is conceptually rooted in concerns over shared expertise derived from material resources. Contemporary understandings increasingly examine varied commons rooted in the general intellect—an affective and ideational production across people. Too often, this focus reduces technology to either a tool for, or impediment to, building and accessing robust commons, and overlooks the colonial inheritance of contemporary theory. As a corrective, we follow efforts to rehabilitate the Luddites as not antitechnology, but as technology ethicists, and theorize technology as a coproducer of the general intellect. Situating Sophie Zhang’s and others’ activism as exemplary of a productive neo-Luddism, we argue that technology constitutively remediates the general intellect and as such is central to the ethics of the commons. From this, we advance the argument that rhetorical sabotage is key to promoting a general intellect against the corporate interests and technical-colonialism too often coded into commons.

In view of the limited research attention so far given to the developing cognition of novice L2 writing teachers, this qualitative study examines the extent to which L2 writing teacher cognition can be enhanced by the experience of tutoring. By adopting the theory of experiential learning, the study considered the role that the experience of tutoring could play in the development of novice L2 writing teachers’ conceptualizations of learners’ needs and their view of themselves as developing L2 writing teachers. The results of this study point to the participants as having all made realizations that served as catalysts for continued growth after the original tutoring experiences. These findings indicate that the practice of tutoring changed their perceptions of teaching L2 writing by seeing clearly the benefits of dialogic interaction with L2 writers and also learning the value of holistically viewing the writer.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Introduction:</b></roman> Social media have been widely used for corporation-generated narratives. Corporate communication entails a “storytelling process” and a narrative perspective. Corporate narrative has taken on new forms with the emergence of social media, which is the object of this study and called corporations’ owned social media narrative (COSMN). To our knowledge, however, no research has systematically investigated studies on COSMN. Our study provides a synthesized review on the strategies and functions of COSMN. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></roman> 1. What are the general characteristics of studies on COSMN? 2. What strategies are usually adopted by corporations via their social media narrative? 3. What functions do corporations intend to achieve by their social media narrative? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></roman> We conducted an integrative literature review of studies on corporations’ owned social media narrative based on journal articles from the database of the Web of Science Core Collection. After retrieving 25 articles in accordance with our research purpose, we conducted a qualitative content analysis to describe general characteristics of the literature and identify narrative strategies and functions. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and conclusions:</b></roman> When corporations undertake advertising, branding, and social networking activities (among others) on social media, they tend to use form-based narrative strategies (technical strategy and formality strategy), content-based narrative strategies (broadcasting strategy, reacting strategy, engaging strategy, and emotional strategy), and medium-based narrative strategy (transmedia strategy) to achieve functions of market communication, technical communication, and public relations work (identity construction, impression management, stakeholder endorsement, corporate social responsibility communication, and crisis communication). This integrative literature review provides theoretical implications for corporate social media research and practical implications for digital marketing practitioners.

ABSTRACT This article develops a theory of rhetorical impression through a critical genealogy of the term phantasia. The genealogy demonstrates cause for understanding phantasia as impression, not image. I trace phantasia as impression through the work of Plato and Aristotle but ultimately argue that the stoics offer the most productive leads for thinking through impressions, materiality, and sensations together. Specifically, I demonstrate how the stoics' concept of lekton can productively mediate the relationship between rhetoric, materiality, imagination, and idealism. In the closing section, I suggest how a theory of rhetorical impression can address lacunae in existing new materialist approaches.

AbstractAccording to the argument scheme approach, to evaluate a given scheme-saturating instance completely does entail asking all critical questions (CQs) relevant to it. Although this is a central task for argumentation theorists, the field currently lacks a method for providing a complete argument evaluation. Approaching this task at the meta-level, we combine a logical with a substantive approach to the argument schemes by starting from Toulmin’s schema: ‘data, warrant, so claim’. For the yet more general schema: ‘premise(s); if premise(s), then conclusion; so conclusion’, we forward a meta-level CQ-list that is arguably both complete and applicable. This list should inform ongoing theoretical efforts at generating appropriate object-level CQs for specific argument schemes.

This essay examines the image-schemas and metaphors that leaders and critics employ in international debates about the internet. As Secretary of State, Hillary Clinton delivered the first speech by a senior American official articulating a strategy for incorporating internet freedom into American foreign policy in 2010, but international leaders have been concerned with the implications of the internet since its inception. Situating Clinton’s speech in the history of internet governance, I employ security image-schemas first developed by Paul Chilton to demonstrate how policymakers employ the internet to reinforce realist foreign policy narratives. To support alternative conceptions of the internet, I propose a “space” image-schema drawing from the work of critical geographer Doreen Massey. While the internet is often depicted as a force for freedom, a more productive framework may be understanding its relationship with space.

Whether abduction is treated as an argument or as an inference, the mainstream view presupposes a tight connection between abduction and inference to the best explanation (IBE). This paper critically evaluates this link and supports a narrower view on abduction. Our main thesis is that merely the hypothesis-generative aspect, but not the evaluative aspect, is properly abductive in the sense introduced by C. S. Peirce. We show why equating abduction with IBE (or understanding them as inseparable parts) unnecessarily complicates argument evaluation by levelling the status of abduction as a third reasoning mode (besides deduction and induction). We also propose a scheme for abductive argument along with critical questions, and suggest retaining abduction alongside IBE as related but distinct categories.

Background: Corporate social responsibility (CSR) reports are one of the vehicles for developing corporate images, namely, the cognitive representation of a company perceived by the concerned stakeholders. It would be interesting to compare the CSR reports of companies of the world's two largest economies: the US and China. Literature review: Previous studies of CSR reports tend to highlight their lexicogrammatical, semantic, and functional features at the discursive level, but few studies have examined the cognitive images that companies intend to develop at the level of conceptual structure (knowledge representation). This study investigates metaphor use as a discursive and cognitive strategy for developing corporate images in Chinese and American CSR reports from the perspective of corpus-based conceptual metaphor analysis, particularly based on the concept of genre-specific metaphors, the metaphors used to conventionally construe notions for a certain communicative purpose achieved by a particular discourse community. Research questions: 1. What are the major concerns of Chinese and American CSR reports? 2. What are the genre-specific metaphors used to construe major concerns of Chinese and American CSR reports? 3. What do the genre-specific metaphors reveal about the corporate images of Chinese and US companies? Are there differences in developing corporate images between Chinese and American CSR reports? Methodology: We collected CSR reports of the top companies in China and the US, identified genre-specific linguistic and conceptual metaphors, and conducted comparative analysis of metaphor-based corporate images. Results and conclusions: The conceptual metaphors genre-specific to CSR reports are businesses are objects, business is war, business is a journey, and business competition is competitive games/sports. Furthermore, CSR reports of both countries share most genre-specific metaphor parings and thus nearly the same mappings, which contribute to building corporate images of being economically competitive, ethically cooperative, and environmentally responsible. Although both stress self-development and taking a leading position, American companies seem to pay more attention to external cooperation with others. On the other hand, Chinese companies seem to stress internal cooperation and a well-organized hierarchy. Admittedly, this study may be limited in terms of analyzing only genre-specific metaphors and not balancing sector types of the companies in the two corpora.

This paper presents the results of a case study focusing on information and communication design in indigenous villages of rural India. The villages examined for this study were geographically remote and socio-economically underdeveloped, and their populations represented individuals who possessed low levels of literacy, limited language proficiency in English and mainstream Indic languages (e.g., Hindi and Bengali), and limited familiarity with computer us and computing practices. The authors sought to examine this context by conducting ethnographic field research involving a variety of methods. Through these approaches, the authors found a range of cultural and contextual factors are instrumental in shaping and co-creating communication design solutions for underserved international audiences. (Such factors include such as long-term research engagements, in-situ design development, and embracing dialogic and reflexive praxis when designing for local audiences.)

Research problem: Indirect communication is prevalent in business communication practices. For information systems (IS) projects that require professionals from multiple disciplines to work together, the use of indirect communication may hinder successful design, implementation, and maintenance of these systems. Drawing on the Speech Act Theory (SAT), this study investigates how direct and indirect speech acts may influence language comprehension in the setting of communication problems inherent in IS projects. Research questions: (1) Do participating subjects, who are IS professionals, differ in their comprehension of indirect and direct speech acts? (2) Do participants display different attention processes in their comprehension of indirect and direct speech acts? (3) Do participants' attention processes influence their comprehension of indirect and direct speech acts? Literature review: We review two relevant areas of theory-polite speech acts in professional communication and SAT. First, a broad review that focuses on literature related to the use of polite speech acts in the workplace and in information system (IS) projects suggests the importance of investigating speech acts by professionals. In addition, the SAT provides the theoretical framework guiding this study and the development of hypotheses. Methodology: The current study uses a quantitative approach. A between-groups experiment design was employed to test how direct and indirect speech acts influence the language comprehension of participants. Forty-three IS professionals participated in the experiment. In addition, through the use of eye-tracking technology, this study captured the attention process and analyzed the relationship between attention and comprehension. Results and discussion: The results show that the directness of speech acts significantly influences participants' attention process, which, in turn, significantly affects their comprehension. In addition, the findings indicate that indirect speech acts, if employed by IS professionals to communicate with others, may easily be distorted or misunderstood. Professionals and managers of organizations should be aware that effective communication in interdisciplinary projects, such as IS development, is not easy, and that reliance on polite or indirect communication may inhibit the generation of valid information.

Abstract Although hailed by historians and political scientists as a pivotal moment in the reestablishment of U.S.-Sino relations, President Richard Nixon’s 1972 trip to China has received little attention from rhetoricians. The toasts and speeches Nixon presented during his trip are important rhetorical artifacts as they illustrate the intricate relationship between diplomatic and epideictic rhetoric. Nixon adroitly employed epideictic diplomatic rhetoric during his 1972 trip to convey diplomatic aims and accomplish deliberative objectives. In so doing, he created a new, positive definition of U.S.-Sino relations, which rhetorically bridged the ideological differences that had separated the nations for more than two decades.

To better understand how individuals, groups, and organizations can use information systems more effectively, a research approach closer to the level of social interchange is required. A multiple-level, sustainable, information-technology (IT) learning framework, rooted in patterns of practice and constructed by participatory action research, offers an alternative methodology for investigating sustainable strategies of IT learning. The framework evolved from concrete instances of IT learning across organizational case studies. A patterns-based analysis of the ethnographic data enabled the examination of informal IT learning in community contexts and the identification of IT interventions more likely to produce successful learning outcomes.

This paper introduces a new benchmark tool, SPEK (storage performance evaluation kernel module), for evaluating the performance of block-level storage systems in the presence of faults as well as under normal operations. SPEK can work on both direct attached storage (DAS) and block level networked storage systems such as storage area networks (SAN). Each SPEK consists of a controller, several workers, one or more probers, and several fault injection modules. Since it runs at kernel level and eliminates skews and overheads caused by file systems, SPEK is highly accurate and efficient. It allows a storage architect to generate configurable workloads to a system under test and to inject different faults into various system components such as network devices, storage devices, and controllers. Available performance measurements under different workloads and faulty conditions are dynamically collected and recorded in SPEK over a spectrum of time. To demonstrate its functionality, we apply SPEK to evaluate the performance of two direct attached storage systems and two typical SANs under Linux with different fault injections. Our experiments show that SPEK is highly efficient and accurate to measure performance for block-level storage systems.