Judy Garland’s correspondence with magazines and fans in the early 1950s serves as a case study of rhetorical strategies that might operate in celebrity life writing aimed at reparation and self-justification.

This ethnographic research argues that reciprocity—the attempt to equalize the power dynamics that occur in working relationships—is a way to counteract the widely-used but rarely-critiqued deficit models that dominate the nonprofit landscape. If community work is not done with a near constant attention to power dynamics, programming that is intended to help clients actually replicates and rewards structures that take away agency from those being served in community programs. The practice of reciprocity offers this structure.

The purpose of this study was to explore the impact of a community literacy project on its participants. This year-long study focuses on a public library program titled Books in Motion, in which community members read children’s chapter books and meet monthly to watch the book’s film translation. Using a case study approach, the study’s data sources included small-group structured interviews, individual open-ended interviews, written surveys, field notes, and a reflective journal from monthly film nights. Findings suggest the following: (1) Books in Motion increased community literacy interactions, (2) the program motivated participants in innovative ways, and (3) the program offered participants access to literacy resources. As communities and public libraries seek to influence children’s reading today, Books in Motion illustrates reading as an act of community engagement.

This qualitative research article explores how youth create multimodal rhetoric during a service-learning course at a local youth media organization. The study takes a detailed look at how a group of teens wanted to gain access to the Discourse of the documentary making process but struggled with the confines of conventions of film as were represented by the professional documentary maker who was their instructor. The research combines sociocultural and cognitive research traditions while investigating the teens’ and instructor’s relationship and interactions concerning the production of rhetoric.

The work highlighted in this essay focuses on an ethnographic study of a group of African American women, members of Phenomenal Women, Incorporated, who come together not necessarily to read and write, but who, in their “sista space”—their club—often read and write when they come together. In this space, they promote self-help through reading and writing and use their literacy skills to promote civic action and engagement and cultural enrichment. This essay examines the literacy practices in which these women engage in two types of literacy events during their annual Black History Month celebrations.

This case study investigates how a group of novice technical communicators used appeals to support their design decisions during group meetings. The results of this ethnographic study suggest that although these technical communicators were well acquainted with user-centered design (UCD) concepts and claimed to actively practice UCD, their appeals often did not reference data collected within user-centered research and instead referenced designer-centric appeals to support their claims. This group’s overall use of appeals to support their design decisions suggests that more empirical study into UCD theory and practice as well as students’ argumentation skills is warranted.

This article reports on a digital ethnography that examines writing, authorship, and self-publication in an online niche market. Drawing on interview and web data collected over 3 years, it focuses on the writing practices that have supported the production, distribution, and sanction of 13 ebooks self-published by online poker players. The article advances an understanding of authorship as sustained interaction among writers and readers as the work of publishing becomes absorbed into online networks as literate activity. In lieu of the capital investment of publishers that produces the materiality of the book, participants in these spaces have manufactured valued texts through collective literacy practices, coming to a loose consensus on what constitutes a book, and working together to enable proprietorship over texts, even amid environments of mass collaboration.

In this article, the authors engage the theoretical lens of multimodality in rethinking the practices and processes of composing in classrooms. Specifically, they focus on how learning new composing practices led some fifth-grade students to author new literate identities—what they call authorial stances—in their classroom community. Their analysis adds to the current research on the production and analysis of multimodal texts through an analysis of the interrelationships between multimodal composing processes and the development of literate identities. They found that by extending the composing process beyond print modalities students’ composing shifted in significant ways to reflect the circulating nature of literacies and texts and increased the modes of participation and engagement within the classroom curriculum.These findings are based on an ethnographic study of a multimodal storytelling project in a fifth-grade urban classroom.

This special section highlights the efforts of technical communicators to innovate new approaches for postmodern usability. Redish provides an invaluable historical overview of where we have been, and she also addresses where we might be headed as technical communicators engaged in shaping usability studies. Cooke presents a mixed-methods approach for data analysis, leaning on a mixture of eye tracking and concurrent think-aloud protocol. Finally, Kase, Zhang, Carroll, and Rosson offer a pattern-based approach as an alternative method for investigating sustainable strategies of information-technology learning.

To better understand how individuals, groups, and organizations can use information systems more effectively, a research approach closer to the level of social interchange is required. A multiple-level, sustainable, information-technology (IT) learning framework, rooted in patterns of practice and constructed by participatory action research, offers an alternative methodology for investigating sustainable strategies of IT learning. The framework evolved from concrete instances of IT learning across organizational case studies. A patterns-based analysis of the ethnographic data enabled the examination of informal IT learning in community contexts and the identification of IT interventions more likely to produce successful learning outcomes.

Distributed work is an increasingly common phenomenon in a number of technical and professional settings, and the complexity of this work requires high degrees of knowledge sharing and integration that move beyond assembly-line approaches to collaboration. Since participants in distributed-work settings rely almost exclusively on written and spoken language to mediate their collaborative relationships, professional communication faculty need educational approaches that empower students with language practices designed specifically to support effective teaming in these complex environments. To address this need, we employ discourse analysis and Speech Act Theory to identify these language practices in a case study of two cohorts of distributed, interdisciplinary, and cross-cultural student teams. The findings show correlations between language practices and successful collaboration. These correlations have significant implications for teaching and practice.

Concurrent think-aloud protocol (CTA) is often used in usability test settings to gain insight into participants' thoughts during their task performances. This study adds to a growing body of research within technical communication that addresses the use of think-aloud protocols in usability test settings. The eye movements and verbalizations of 10 participants were recorded as they searched for information on a website. The analysis of transcripts and real-time eye movement showed that CTA is an accurate data-collection method. The researcher found that the majority of user verbalizations in the study included words, phrases, and sentences that users read from the screen. Silence and verbal fillers that occurred during CTA enabled users to assess and process information during their searches. This study demonstrates the value technical communicators add to the study of usability test methods, and the paper recommends future avenues of research.

This article presents the results of a case study of civic discourse and explores whether and how composition classrooms can prepare students for active and informed participation in civic discourse.

Through an ethnographic investigation of how two different groups form biliterate relationships in the quest for legal immigration papers, the author examines how literacy and assimilation function in light of the changing writing demands of contemporary immigrant life.

Based on explorations of the Michigan Corpus of Upper-level Student Papers (MICUSP), the present paper provides an introduction to the central techniques in corpus analysis, including the creation and examination of word lists, keyword lists, concordances, and cluster lists. It also presents a MICUSP-based case study of the demonstrative pronoun this and the distribution and use of its attended and unattended forms in different disciplinary subsets of the corpus. The paper aims to demonstrate how corpus linguistics and corpus methods can contribute to writing research and provide fruitful insights into student academic writing.

Although academy-industry partnerships have been a subject of interest in professional communication for many years, they have barely been considered in terms of globally networked learning environments (GNLEs). This empirical case study of an academy—industry partnership, in which the authors participated, examines the opportunities and challenges in applying GNLE practices to the design of a corporate engineering communication workshop. Using genre-ecology modeling as the analytical framework, the study demonstrates how the pedagogical processes considered for inclusion in such a workshop may be embedded in a network of institutional genres, some of which are associated with strong regulating controls. The findings from this study have implications for those who are interested in applying GNLE practices in workplace contexts and for those interested in using a principled framework for representing the work of such partnership activities.

This article, drawing on ethnographic study in a chemical physics research facility, explores how notebooks are used and produced in the conduct of laboratory science. Data include written field notes of laboratory activity; visual documentation of in situ writing processes; analysis of inscriptions, texts, and material artifacts produced in the laboratory and assembled in notebooks; and an in-depth interview with an expert chemist whose research and writing formed the basis of this investigation. Findings from this study suggest that the notebook occupies a negotiated space between the scientist’s contingent response to exigency in the laboratory and the genre-specific strategies that he or she deploys to communicate his or her work outside the laboratory. This text, the author argues, might therefore be understood as a locus in the sense that it facilitates a reflexive process whereby inscriptions are used both to interpret a-perceptual chemical phenomena in time, and, through their inclusion and integration in the notebook, to discipline that interpretation over time. Tracing the way inscriptions move between material synthesis, on the one hand, and text production, on the other, this article ultimately offers a methodical approach for investigating how the material, technical, and symbolic dimensions of writing and text converge in a modern scientific workplace.

Previous research has shown that late immersion education in Hong Kong is not achieving the dual curriculum goals of content and second language learning which a late immersion curriculum can expect. This article presents a case study of writing in four late English immersion classes in Hong Kong, two in Biology and two in History, examining whether and how some of the teaching and learning processes with respect to writing support content and language learning. The study analyzed 285 samples of student writing using a writing analysis framework that reflects features of both content and language learning. The writing analysis, along with contextual data from teacher and student interviews and a teacher questionnaire, indicate that students demonstrate little content and language learning in their writing. The data suggest that the writing pedagogy adopted may partly explain the unsatisfactory learning outcomes. A major reason for adoption of the pedagogy seems to lie in the teachers’ and students’ views of the role of copying and memorization in writing and in learning, views which are characteristic of the Chinese educational context. Implications for writing teacher education within an immersion curriculum where the immersion language is from a different educational culture are discussed. Appendix 1 Appendix 2 Appendix 3

Abstract This essay argues for a reprivileging of the object of speech in the study of public address. To this end, public discourse concerning the tonal qualities of male and female speech, particularly in moments of affective transgression, is examined to better discern our deeply gendered, cultural norms of eloquence. The primary case study analyzes reactions to the oratory ofBarack Obama and Hillary Clinton to show how their respective vocal tones played a significant role in the 2008 presidential election.

Newspaper media create interpretations of marginalized groups that require rhetorical analysis so that we can better understand these representations. This article focuses on how newspaper articles create interpretations of sex work that affect both the marginalized and mainstream communities. My ethnographic case study argues that the material conditions of many street sex workers— the physical environments they live in and their effects on the workers’ bodies, identities, and spirits—are represented, reproduced, and entrenched in the language surrounding their work. The signs and symbols that make up these “material conditions” can be rhetorically analyzed in order to better understand how interests, goals, and ideologies are represented and implemented through language. Locating the street sex workers’ voices at its center, my analysis reveals that journalists include and omit words and themes that serve to highlight particular material conditions related to street sex work that influences the reader’s perspective of sex work as a whole. I then offer suggestions for making different language choices that subvert these disempowering ideologies.

Being prepared with accurate, credible, and timely information during a disaster can help individuals make informed decisions about taking appropriate actions. Unfortunately, many people have difficulty understanding health and risk-related resources. This exploratory, mixed methods study assessed disaster information-seeking behaviors and comprehension of public health disaster preparedness resources by individuals at an adult literacy center. A convenience pilot sample of 20 adult learners (mean age: 53.1) was recruited. Health literacy was assessed using Newest Vital Sign (NVS) and modified Cloze (multiple choice) tests on biological terrorism and avian influenza information. In-person interviews were conducted to determine participants’ knowledge, perceptions, and information needs about disasters. Thematic analysis of interviews was conducted using NVivo7. Mean NVS was 3.11/6.00 implying limited health literacy. Mean Cloze scores revealed marginal disaster comprehension (avian flu: .46/1.00; biological terrorism: .48/1.00). Over half of participants with inadequate Cloze comprehension self-rated their understanding as “good.” Key themes emerging from interviews were: multiple perceptions about disasters, limited access to preparedness resources, need for visuals and plain language information, and importance of knowing where to go during a disaster. Study findings advocate for multimedia, plain language, and visual communication to influence adult learners’ literacy practices and self-efficacy in interpreting instructions and acting appropriately in preparing for and responding to disasters.

Assessing the quality of student efforts and products is a continual necessity for academics and practitioners in technical communication; however, the process of constructing valid and reliable rubrics remains an underexplored topic in the field. This paper first addresses some of the assessment concerns and then describes a case study that documents the development and implementation of one holistic and five analytic rubrics to evaluate undergraduate projects. The discussion focuses on identifying site-specific criteria and training effective raters and is intended to help academics respond to their required accreditation mandates and offer practitioners alternatives for evaluating products and services.

The author calls for scholars of rhetoric and composition to become familiar with the cosmology, language, educational attitudes, speech genres, and intellectual debates of a specific culture other than their own. For a case study, she turns to Chinese history and focuses on exchanges between three models of rhetoric: Confucian, Daoist, and Legalist.

This case study examines written peer response materials generated by small groups with varying gender compositions. Based on those observations, I offer several pedagogical implications.

As English spreads as an international language, it evolves through diverse users’ writing and speaking. However, traditional views of ESL users focus on their distance from fairly static notions of English-language competence. This research uses a grounded theory approach to describe a range of competencies that emerge in ESL users’ interactions with native-English-speaking peers and instructors.

The aim of this study was primarily to investigate the effects of morphological strategies training on students with and without spelling difficulties in English as a foreign language (EFL), but also to assess the feasibility of morphological strategies training in a classroom context. The intervention was piloted in the sixth grade of a Greek primary school: 23 Greek-speaking students, aged 11-12, were assigned to the treatment group receiving explicit teaching on inflectional and derivational morphemic patterns of English words. The control group, composed of 25 Greek-speaking students of the same age, attending a different classroom of the same school, was taught English spelling in a conventional (visual-memory based) way. Both quantitative and qualitative methods were employed to gain insights: a pre- and post-test, an observation schedule, a student questionnaire and a teacher interview. The pre- and post-test results indicated that the metamorphological training yielded specific effects on targeted morpheme patterns. The same results were obtained from a sub-group of nine poor spellers in the treatment group, compared to a sub-group of six poor spellers in the control one. The observation data revealed that the metamorphological training promoted students' active participation and the questionnaire data indicated that students got satisfaction from their training. Finally, interview data highlighted that teachers considered the intervention as a feasible way of improving students' morphological processing skills in spelling.

At universities, scholars in English studies manage what Gieryn (1999) called disciplinary boundary work (the rhetorical making and policing of boundaries that construct the discipline and its institutional formations as different from other disciplines and social formations) through categorical contrasts, including: literary criticism vs. writing studies/rhetoric; scholarship vs. creative writing; quantitative vs. qualitative research; university vs. K–12 schooling; university vs. workplace; and, of course, that most basic border of disciplinarity”disciplinary knowledge vs. everyday belief and culture. The two research reports in this issue of RTE both address college-level work in the field and both highlight interesting ways in which current theoretical and methodological developments are putting pressure on disciplinary boundaries in English studies.

Drawing from a study of one student’s literate engagements with English studies and fan fiction and related fan art over her two years in an MA program, which also reached back to the earlier writing she did for English classes and other writings before the study began, this article employs sociohistoric theory to examine the profoundly dialogic interplay of vernacular and disciplinary literate activities. Following a detailed look at the student’s extensive involvement with fan fiction, the article elaborates the trajectory of linkages between fan fiction and English studies, paying particular attention to the repurposing of literate practices across these activities, the synergies and tensions that texture such interactions, and the long-term implications they have for the production of literate practice and person. Ultimately, the article argues for increased theoretical, methodological, and pedagogical attention to the heterogeneous assemblage of literate practices and identities that may be mediating literate action and, in particular, to the role vernacular literacies can play in developing disciplinary engagement and vice versa.

As rhetorical scholars increasingly investigate traditions and texts from other cultures, new challenges arise as to what method one ought to follow when practicing what is called comparative rhetoric. In this article, I argue that pragmatism offers a framework for a methodology of comparative rhetoric that allows for the plurality of purposes involved on all sides of the encounter between a critic and a text. I will explore how pragmatism gives primacy to the plurality of purposes in human communicative endeavors, as well as what this means for how one can practice comparative rhetoric. I conclude by analyzing a case study in comparative rhetoric involving experiential rhetorical tactics in classical Indian and European philosophical texts.

In this ethnographic study of an organic foods cooperative, I examine community through three different facets—the Voluntary Association, the Lifestyle Enclave, and the Neighborhood. I use fieldnote examples to show how each of these community facets corresponds with the three visions of discourse for social change considered by Wayne Campbell Peck, Linda Flower, and Lorraine Higgins. Peck et al.’s most powerful discouse, community literacy, corresponds to the Neighborhood facet of community. The neighborhood holds promise for developing a Biospheric Literacy as developed by Anne Mareck in the introduction to this special issue. The kinds of meanings that she says acknowledge biospherically interdependent human and non-human community members are, I suggest, ritually enacted through neighborly communication. Further, it is through the cordial talk of neighbors that we communicate the kinds of understandings needed to affect positive social change and limit damage to our biosphere.

As part of an on-going ethnographic study of the role language plays in the construction of ecological relationships to Narragansett Bay, the major estuary and defining feature of the State of Rhode Island, this article explores the transformational moments when body and place connect and the literate acts that result from this connection. The participants in this study share stories of profound loss, unwavering advocacy, and ecological consciousness that reflect an understanding of what it means to be part of an ecological community and advocate for healthy, just, and sustainable communities across Earth’s entire biosphere. Moreover, the participants in this study demonstrate that biospheric literacies begin at the level of the body, extend outward through an understanding of the interconnectedness of living systems, and are reflected in the way we care for our own immediate ecological communities.

This case study focuses on images in three Science articles on the ivory-billed woodpecker, whose rediscovery was recently heralded. Because the primary piece of evidence is a frustratingly fuzzy four-second video, two groups of authors ultimately disagree on its interpretation and the same still video images that are used to argue for the sighting are used to argue against it. Given that the authors are making taxonomic arguments, images that closely resemble reality are employed. These images, like all images, are coded, and this analysis seeks to unlock these visual codes to reveal how meaning is made at the site of production, the site of the image, and the site of the audience. It also exposes how meaning making at the site of the image fueled the controversy.

In our case study, we examined the instant messaging (IM) workplace discourse of a pair of expert IM users. We found that the participants maintained discourse cohesion and thus coherence via short, rapidly sent transmissions that created uninterrupted transmission sequences. Such uninterrupted transmission sequences allowed each participant to maintain the floor. Also, the participants used topicalizations and performative verbs to maintain coherence. We also found that the participants' use of short transmissions may have ambiguated their enactment of their institutional roles and the rights afforded to them by those roles.

This study explores design presentations that were graded by engineering faculty in order to assess the distinguishing features of those that were successful. Using a thematic analysis of 17 videotaped, final presentations from a capstone chemical engineering (CHE) course, it explores the rhetorical strategies, oral styles, and organizational structures that differentiate successful and unsuccessful team presentations. The results suggest that successful presenters used rhetorical strategies, oral styles, and organizational structures that illustrated students’ ability to negotiate the real and simulated relational and identity nuances of the design presentation genre—in short, they illustrated students’ relational genre knowledge.

Recent agency scholarship has provided compelling accounts of how individuals can strategically occupy authoritative positions, in order to instantiate change. This article explores the discursive mechanisms of this type of agency in the legitimization of disease. Drawing on ethnographic research, this article investigates how a non-human agent (brain scans) contributed to fibromyalgia's acceptance within the highly regulated discourses of western biomedicine.

This is a text in which scholars discuss some of the issues associated with conducting qualitative research via the internet. The editors address six broad questions, one per chapter. The book would be a useful addition to a graduate course on qualitative internet research.

When the primary aim of global, professional communication expands to include rapport building in addition to information sharing, basic parts of the communication process must be reevaluated. Such an assessment was conducted through a case study of a team that adapted a US training seminar for a Japanese audience. The team's strong emphasis on the communicative aim of relationship building illustrated how traditional conceptions of rhetorical invention, packaging, delivery, and feedback collection might be revised. For practitioners and educators, the findings of this case study prompt a reevaluation of the rhetorical abilities that are required in global professional communication contexts.

Based on an ethnographic study of a writing course taught by a talented instructor who integrated process and critical pedagogy approaches, I argue that many students actively engage with the concerns of critical pedagogy when the classroom ethos strongly supports their agency’ their ownership of their developing ideas and texts.

This article describes an interdisciplinary professional writing program and its benefits for students (in terms of knowledge, habits of mind, and developing careers). The authors present qualitative research findings about habits of mind and knowledge domains of successful students, which may prove valuable for faculty teaching in similar programs as they consider curriculum design, or for faculty pondering issues of career development for master’s degree graduates.

Rhetoric and composition now has a history of teaching, research, and engagement with communities. We also have a number of terms for describing this work, each with its own history: community literacy and service learning are but the two most common. The historical roots that led to community literacy have also yielded shoots of growth in the areas of public rhetoric, cultural rhetoric, ethnography, research, and professional and technical communication. Central to all these areas is the fundamental understanding that writing matters; it can make a difference for peoples, organizations, and institutions. Depending on the purposes and exigencies for writing in these contexts, community-based writing can mobilize people, inform policy, seed new initiatives, draw audiences to events and forums, allow for greater participation in decision making, and make decision making transparent. For the last decade and half, scholars in rhetoric and composition have worked hard to define our roles in facilitating writing in the public interest, though we have not often done so in ways that create a synergy around shared research interests or theoretical projects.

This essay explores student-authored ethnographies written by undergraduates in four sections of a service-learning course taught at Wayne State University in Detroit. I argue that the introductory sections of students’ ethnographic narratives provide particular insights into the relationship between the service experience, ethnographic inscription, and student subjectivities. Following a discourse analysis of student writing, I offer some thoughts about how instructors might improve the pedagogical pairing of ethnographic writing with service-learning experiences.

This article uses theories of space and findability to analyze a public information center as an example of multi-modal risk communication. The Yucca Mountain Information Center is an informational space created by the Department of Energy to inform the public about the proposed nuclear waste repository planned for Yucca Mountain, Nevada. As a public space, the Center uses fact sheets, posters, and three-dimensional displays to make arguments about the storage of nuclear waste; we argue that the physical space, text, displays, and online space are all elements of risk communication. We offer a new way to read these elements of risk communication and suggest potential opportunities for public agency.

This article presents data from a long-term, qualitative study of writers appropriating new software tools for note taking. Instead of asking whether a writer knows how to use the discrete features specific to a software program, I argue that we might more profitably ask about the properties of functional systems that allow writers to flexibly meet the demands of their literate activity.

Rhetoric and composition’s increasing attention to multimodal composing involves challenges that go beyond issues of access to digital technologies and electronic composing environments. As a specific case study, this article explores the history of aural composing modalities (speech, music, sound) and examines how they have been understood and used within English and composition classrooms and generally subsumed by the written word in such settings. I argue that the relationship between aurality (and visual modalities) and writing has limited our understanding of composing as a multimodal rhetorical activity and has thus, deprived students of valuable semiotic resources for making meaning. Further, in light of scholarship on the importance of aurality to different communities and cultures, I argue that our contemporary adherence to alphabetic-only composition constrains the semiotic efforts of individuals and groups who value multiple modalities of expression. I encourage teachers and scholars of composition, and other disciplines, to adopt an increasingly thoughtful understanding of aurality and the role it—and other modalities—can play in contemporary communication tasks.

Based on longitudinal data from a three-year ethnographic study, this article uses discourse analytic methods to explore the literacy and social practices of three adolescent English language learners writing in an online fan fiction community. Findings suggest that through their participation in online fan-related activities, these three youth are using language and other representational resources to enact cosmopolitan identities, make transnational social connections, and experiment with new genres and formats for composing.

The goal of this article is to disrupt and challenge the negative discourses often associated with Mexican immigrants by introducing Mexicano concepts of success, including buena gente, buen trabajador, and bien educado. These concepts emerged within a Mexicano immigrant community in California that I have been a part of for more than ten years. In collecting data for this project, I conducted a qualitative study, using ethnographic methods, over a two-year period. This article focuses on two individuals: Luis and Armando.

In this qualitative case study of one tutoring relationship, I present new data on the extracurriculum; investigate tutoring as it occurs in community spaces; and argue that individuals can connect across systematic inequalities through personal conversations around picture books, photographs, and other visual and textual materials. Rather than ignore individual positioning within institutionalized power and privilege, tutors and writers can strengthen relationships and make tutoring more effective by evaluating how the systematic becomes personal and intimately known in one-on-one conferencing.