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September 2016

  1. LGBT Literature Courses and Questions of Canonicity
    Abstract

    Through a review of syllabi of LGBT literature courses and interviews with their instructors, this article investigates the rationales behind primary text selection and how texts and course objectives inform one another in the absence of a generally established set of readings. Through such an investigation, questions of canonization emerge, thus shedding a broader light on strategies behind successful means of reading, teaching, and assessing in a course with a generally self-selected group of students.

    doi:10.58680/ce201628693
  2. Subverting Crisis in the Political Economy of Composition
    Abstract

    In an era of normative austerity in US higher education, composition is being transformed by budget cuts, retrenchment, and marketization. Nevertheless, the field’s scholarship continues to compartmentalize questions concerning the material terms of practice away from questions of curricular philosophy. Because composition has not developed a deliberate, sustained inquiry into how scholarship and teaching are being shaped by the perpetual crisis of austerity economics, we are compelled to adopt myopic and reactionary stances toward our work. As a means of subverting composition’s perpetual crisis, Scott advocates disciplinary work that not only imagines new, globally focused, and politically conscious curricula but also actively pursues the creation of the work and learning environments that are necessary for their successful realization.

    doi:10.58680/ccc201628753
  3. Rhetoric and Composition’s Conceptual Indeterminacy as Political-Economic Work
    Abstract

    By returning to the controversy created by the publication in 2002 of Marc Bousquet’s JAC article (“Composition as a Management Science”), focusing on the labor issues attending composition teaching and the prospects of institutional critique, I examine how the conceptual indeterminacy of many of the field’s key terms in actuality undergo (and perform) a political-economic function. This exploration forms the basis for an analysis of how the knowledge domains of the field can be more clearly defined through an effort to reframe the field as “writing studies,” for the purpose of moving beyond the worn out commonplaces and labor exploitation associated with first-year composition.

    doi:10.58680/ccc201628755

August 2016

  1. Resources Preservice Teachers Use to Think about Student Writing
    Abstract

    This article identifies five categories of resources that preservice teachers drew on as they considered student writing and planned their own approaches to assessing and teaching writing. Identifying these resources helps us better understand how beginning writing teachers think about student writing—and better understand mismatches that commonly occur between what teacher educators teach and what new teachers actually do. Our study builds on literature that considers how writing teachers are prepared, extends research about how preservice teachers use what they learn, and adds layers of detail to literature about the resources that beginning teachers draw upon to aid and support them in their work. The pedagogical and research projects described in this study stem from a communities-of-practice framework. Our methods surfaced preservice teachers’ claims about writing and the resources they drew upon to support those claims. Drawing upon our rhetorical view of writing, we worked inductively to identify these claims and resources, using grounded analysis of transcripts from preservice teachers’ VoiceThread conversations to develop a taxonomy of 15 resources grouped into 5 categories: understanding of students and student writing; knowledge of context; colleagues; roles; and writing. This research has implications for educators and researchers working in teacher preparation. Scaffolded instruction is essential to help beginning teachers use particular resources—and to employ resources in ways connected with rhetorical conceptual frameworks. To that end, the taxonomy of resources can be used as a tool for individual and programmatic assessment, as well as to facilitate scaffolded instruction.

    doi:10.58680/rte201628683
  2. The Intersection of Reading and Identity in High School Literacy Intervention Classes
    Abstract

    It is common practice to enroll adolescents in classes designed to improve their reading. Previous studies of literacy intervention classes have focused on students’ acquisition of reading skills and strategies, but few studies have considered how reading identities may contribute to literacy learning. To address this gap, I used theories of positioning and identity to answer the question: How did students’ understandings of literacy and their own reading identities interact with the figured worlds of their literacy intervention classrooms? I analyzed interviews, field notes, and artifacts for two students and teachers in different classrooms, focusing on students’ acts of agency. Analyses revealed that both students’ identities as good readers conflicted with the figured worlds of their classrooms, but they responded differently. One challenged the norms of his classroom in a manner contrary to his teacher’s expectations and was unable to disrupt his positioning as a struggling reader. The other acquiesced to the norms of her classroom in ways her teacher recognized as characteristic of a capable reader, ultimately upsetting her struggling reader subject position. The findings reveal that students’ acts of agency and teachers’ interpretations of those acts are informed by students’ perceptions of themselves as readers and teachers’ understandings of literacy and learning in intervention classrooms. The findings problematize the practice of placing students in classes that position them as deficient. Additional research that attends to sociocultural factors in classrooms is necessary to understand the academic, social, and personal implications of particular approaches to literacy instruction and intervention for individual students.

    doi:10.58680/rte201628684
  3. “I Don’t Really Have Anything Good to Say”: Examining How One Teacher Worked to Shape Middle School Students’ Talk about Texts
    Abstract

    A growing body of research suggests that adolescents’ reading identities play a significant role in how they make decisions about their involvement with classroom literacy practices. In this yearlong study in an eighth-grade English classroom, I used a formative design to consider how an instructional model intended to support students’ reading identities and development influenced their talk about classroom reading practices. I closely followed five students with varying reading identities and abilities, documenting how they talked about texts within the context of the instruction they received. I found that both the quality and quantity of students’ talk shifted over the course of the study. All students, but particularly those with reading difficulties and negative reading identities, increased how often they talked about texts. They also changed the ways they spoke about texts, shifting from asking questions primarily about assignments to asking more questions about the content they were reading about. However, as students began to change their talk, others responded by attempting to silence them or limit what they said. This study shows that while teachers can create a context that helps students reconstruct their reading identities, they will need to foster a climate where students support each other’s growth as readers and development of reading identities. Therefore, changing the habitus as it relates to reading and being a reader becomes the responsibility of everyone in the class.

    doi:10.58680/rte201628685
  4. Forum: Teaching Close Reading with Complex Texts across Content Areas
    Abstract

    The Common Core State Standards accords great importance to close reading, but offers no specific guidelines for how it can or should be taught. This essay provides a critical review of existing instructional models of close reading and addresses issues related to their implementation in content area classrooms. It shows that current models of close reading offer different ways of engaging students in their interaction with complex texts, with some focusing on reading and rereading for understanding and others providing more intensive linguistic support. It argues that effective close reading practices must attend simultaneously to all key elements involved in the complex process of reading, including the reader, the text, the task, and the context, with a special emphasis on developing students’ understanding of how language and other semiotic systems construct meaning, embed ideology, and structure discourse in genre- and discipline-specific ways. The essay demonstrates that the contention about what close reading is and how it could be implemented stems from its varied interpretations by scholars with different theoretical and epistemological beliefs about reading, language, text, literacy, and schooling. It further suggests that an awareness of the critical issues that have been raised about close reading can help teachers avoid potential pitfalls and maximize effectiveness when implementing the practice.

    doi:10.58680/rte201628687
  5. Navigating the Soundscape, Composing with Audio
    Abstract

    This webtext is comprised of nine sonic compositions as well as explorations and reflections on, and about, sonic rhetoric and the teaching of it. We have three goals: (1) to contribute to the growing body of scholarship on digital and sonic rhetoric via explorations of sonic rhetorical strategies and a presentation of a new digital pedagogical approach; (2) to offer insight into the complexity of understanding and employing sonic rhetorical strategies as first-time audio composers; and (3) to provide a teaching tool and curricula resource on sonic rhetoric for students in secondary and higher education.

July 2016

  1. Students’ Perceptions of Oral Screencast Responses to Their Writing
    Abstract

    This study explores the intersections between facework, feedback interventions, and digitally mediated modes of response to student writing. Specifically, the study explores one particular mode of feedback intervention—screencast response to written work—through students’ perceptions of its affordances and through dimensions of its role in the mediation of face and construction of identities. Students found screencast technologies to be helpful to their learning and their interpretation of positive affect from their teachers by facilitating personal connections, creating transparency about the teacher’s evaluative process and identity, revealing the teacher’s feelings, providing visual affirmation, and establishing a conversational tone. The screencast technologies seemed to create an evaluative space in which teachers and students could perform digitally mediated pedagogical identities that were relational, affective, and distinct, allowing students to perceive an individualized instructional process enabled by the response mode. These results suggest that exploring the concept of digitally mediated pedagogical identity, especially through alternative modes of response, can be a useful lens for theoretical and empirical exploration.

    doi:10.1177/1050651916636424

June 2016

  1. Toward a Model of UX Education: Training UX Designers Within the Academy
    Abstract

    Problem: Increased demand for user experience (UX) designers requires new approaches to teaching and training the next generation of these professionals. We present a model for building educational programs within academia that train job-ready designers. Key concepts: To be successful, this model necessitates a working knowledge of the UX process, the systematic use of sound principles during the design of digital products and services. The model also requires a pedagogical approach that puts learners in a position to solve real problems and that treats them as apprentices on their way to competency. Key lessons: Academic institutions clearly have parts to play in producing job-ready UX designers, but barriers exist to doing so, including access to adequate training in UX best practices. To overcome these barriers, we provide tips for understanding core UX competencies, developing partnerships with UX practitioners, and deploying UX education courses and programs. Implications: Though the barriers to producing sufficient numbers of well-trained UX designers are significant, the combined ingenuity of devoted professionals in both academia and industry can be leveraged to create sound educational opportunities for UX learners from all walks of life.

    doi:10.1109/tpc.2016.2561139
  2. Client-Based Pedagogy Meets Workplace Simulation: Developing Social Processes in the Arisoph Case Study
    Abstract

    Teaching problem: Immersive pedagogies-including real-world or client-based projects, case studies, and simulations-have long been used to encourage student problem-solving, analytical thinking, and teamwork in professional communication. Building a connection to the real world has real challenges, however, for both instructors and students. How can we better prepare students for their future careers in our technical communication courses? Situating the case: This paper draws on three areas in the literature to situate the Arisoph case study: First, we discuss the work that has been done with client-based projects and the problems and challenges researchers have found with incorporating these projects into the classroom. Second, we discuss a newer model of workplace simulations, particularly focusing on the work done by Fisher and Russell. Third, we discuss the psychological theories of attribution and reattribution, which provided a foundation for our development of the Arisoph case study. How this case was studied: This paper describes the development of the Arisoph case study, an online client-based simulation course designed for engineering students to learn and practice technical communication. Course development and collection of instructor and student responses took place from 2010 to 2014. About the case: This paper details the development and implementation of the Arisoph case study, which brought the workplace realities of a variety of engineering professions into a classroom filled with engineering majors. The Arisoph simulation was designed to manage student attribution and reattribution, particularly to help engineering students connect the principles and skills learned in technical communication courses with their future careers. The Arisoph case study is a full-semester simulation, where students apply for work in a fictional company and fulfill different roles on professional teams. Each assignment during the semester is situated in the context of the simulation. The major projects for the simulation, however, come from a real client in the engineering field. This unique combination of simulation and client-based projects provides students with greater opportunities for successful reattribution. Conclusions: Initial student reactions to the course show an increased understanding of workplace communication and a greater motivation to produce the best possible product for the client. We hope that long-term studies will show significant carryover of those attitudes into students' careers.

    doi:10.1109/tpc.2016.2561082
  3. Two Decades of Research in L2 Peer Review
    Abstract

    One hundred and three (N=103) peer review studies contextualized in L2 composition classrooms and published between 1990 and 2015 were reviewed. To categorize constructs in research studies, this researcher used Lai’s (2010) three Ps dimensions (perceptions, process, and product). Perceptions are the beliefs and attitudes of peer review. Process refers to the learning process or implementation procedures of peer review. Product is the learning outcomes of peer review. A thematic analysis of the studies’ constructs showed that perception studies examined learners’ general perceptions/attitudes, Asian students’ perceptions/attitudes (cultural influences), and learner perceptions of peer feedback in comparison to self and/or computerized feedback. Process studies discussed the effects of training, checklists/rubrics, writer-reviewer relationships, the nature of peer feedback, communicative language, timing of teacher feedback on peer feedback, grouping strategies, as well as communicative medium. Product research, on the other hand, investigated peer feedback adoption rates and ratio of peer-influenced revisions, effects of peer review on writers’ revision quality, effects of peer review on reviewers’ gains, and effects of peer review on writers’ self revision. In light of this review, research gaps are identified and suggestions for future research are offered.

    doi:10.17239/jowr-2016.08.01.03
  4. The Flipped Class
    Abstract

    Business, like many other programs in higher education, continues to rely largely on traditional classroom environments. In this article, another approach to teaching and learning, the flipped classroom, is explored. After a review of relevant literature, the authors present their experience with the flipped classroom approach to teaching and learning in a postsecondary business communication course. Instructor and student experiences with the flipped classroom are presented. Readily available tools that made the implementation of the flipped classroom approach more feasible are discussed.

    doi:10.1177/2329490615614840
  5. Evaluation of a Soft Skills Training Program
    Abstract

    This study was conducted to determine the effectiveness of a soft skills employee training program. We examined willingness to learn and delivery methods (face-to-face vs. online) and their associations with the training outcomes in terms of learning and behavioral change. Results showed that neither participants’ willingness to learn nor delivery methods affected comprehension. However, both variables had significant effects on the reported behavioral change. This training is effective in teaching employees how to “flex” their personal styles and to improve their relationships with each other. Implications for business and professional communication training and directions for future research are discussed in detail.

    doi:10.1177/2329490615602090
  6. Selections From the ABC 2015 Annual Conference, Seattle, Washington
    Abstract

    This article, the first of a two-part series, presents teaching 10 innovations from the 2015 Association for Business Communication’s 80th annual conference. The creative new assignments offered here include building listening skills by journaling, oral interpretation, positive message framing, storytelling, delivering bad news, persuasive messages, and learning by teaching. Additional assignment support materials—instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects—are posted on these websites: http://www.businesscommunication.org/page/assignments and http://www.salesleadershipcenter.com/research.html#mfa16 .

    doi:10.1177/2329490616642235
  7. Flipping the Class
    Abstract

    Business communication evolves and adapts to suit the times, and today’s workplace documents are increasingly multimodal. Therefore, business and professional communication specialists need to adapt to a new media workplace ecology—one that requires proficiencies with technologies such as video production, digital animation, and sound. Business and professional writing teachers, in turn, need to adopt teaching methods that include working with evolving technologies and be willing to teach multimodal skills to students. In this article I offer a case study of a flipped learning pedagogy to teach multimodal skills in the professional writing classroom.

    doi:10.1177/2329490615624110
  8. The Problem of Teaching Presence in Transactional Theories of Distance Education
    doi:10.1016/j.compcom.2016.03.009
  9. Expanding the Writing Franchise: Composition Consulting at the Graduate Level
    Abstract

    This article argues that composition should be involved in the study and teaching of graduate level writing. It goes on to argue that independent consulting offers a viable way for compositionists to share expertise with graduate students and programs, as well as to expand opportunities for participation in the profession.

    doi:10.58680/ccc201629616

May 2016

  1. A genre-instantiation approach to teaching English for Specific Academic Purposes
    Abstract

    This paper introduces five linked resources and demonstrates, with a focus on Business, Economics and Engineering, their use in a novel genre-instantiation approach to teaching academic writing. The resources centre on the British Academic Written English (BAWE) corpus. They are: (1) published research literature that investigates the student assignment genres and registers; (2) descriptions of the contents of the corpus; (3) the BAWE corpus itself, which can be freely searched by teachers and learners; (4) online teaching materials based on the above; and (5) lesson plans from EAP teachers who use these materials in their teaching of presessional and in-sessional academic English. The genre instantiation approach to teaching academic writing builds on two central principles: the identification of key genres for target discipline-levels, and the exemplification of these through instances of successful student writing. This enables teachers to develop programmes that raise genre awareness, where learners can engage with instances from across specific topics, courses, levels and disciplines. The genre-instantiation approach is illustrated here with specific reference to Business Case Studies, Economics Essays and Engineering Methodology Recounts.

    doi:10.1558/wap.v8i1.27934
  2. Collaborative script writing for a digital media project
    Abstract

    Writing in a second language, especially using new technologies, is fraught with difficulties for most students. There are two main challenges, firstly, how can students move from their understanding of the mechanical aspects of texts (good sentence structure and appropriate lexis) to deal with issues of how to construct texts that go beyond the basics, for instance drawing upon multiple modes of expression, and secondly, how can students use their knowledge about new technologies to help them create texts? This paper examines the collaborative processes English for Science students go through when constructing a scientific text for a popular audience, here, a digital video scientific documentary. Undergraduate students had to work in groups to write the text for a digital story based on an experiment they had undertaken. As part of the process these students had to prepare a script which was then recorded, either speaking directly to the camera, or as a voice over onto the video to complement their video images. Based on examples from the students’ generated data: Facebook, WhatsApp posts and scripts, we see that the end product was rich and informative. It is maintained that a collaborative approach using new technologies to writing such popular scientific texts engages the students with their work and that, when given the opportunity, they learn from each other as much as from their teacher.

    doi:10.1558/wap.v8i1.27593
  3. Studying disciplinary corpora to teach the craft of Discussion
    Abstract

    Producing publishable quality research articles is a difficult task for novice scholarly writers. Particularly challenging is writing the Discussion/Conclusion section, which requires taking evaluative and interpretive stances on obtained results and substantiating claims regarding the worth of the scholarly contribution of the article to scientific knowledge. Conforming to the expectations of the target disciplinary community adds another dimension to the challenge. Corpus-based genre analysis can foster postgraduate writing instruction by providing insightful descriptions of rhetorical patterns and variation in disciplinary discourse. This paper introduces a pedagogically-oriented cross-disciplinary model of moves and steps devised through top-down corpus analysis. The model was applied to pedagogical materials and tasks designed to enhance genre and corpus-based teaching of Discussion/ Conclusions with an explicit focus on rhetorical conventions.

    doi:10.1558/wap.v8i1.27661
  4. A 3-D Approach to Discovering and Creating the Features of Written Texts
    Abstract

    This article outlines a student-centered, ‘hands-on’ approach to the teaching of writing at university level through first discovering and then creating the features of written texts in three dimensions: microtextual (lexico-grammar), macrotextual (rhetoric), and extratextual (context). The ‘3-D’ approach has been designed for novice writers, offering a practical, step-by-step procedure to prepare them to write in specific disciplines and for specific purposes. Though usable with other audiences, the sample material included here is especially appropriate for second-language writers and will be of particular interest to students of science. While the approach is consistent with Systemic-Functional and ESP orientations to text, as contrasted with most ESP pedagogy – especially that geared to students in sciences – the 3-D approach gives particular attention to affect, writer–reader interaction, and shared context. The approach, which starts from analysis of texts and then moves to writing of texts, is first described and then illustrated using several short popular science texts about insects and birds. These texts exemplify lexico-grammatical and rhetorical features of scientific texts while also illustrating other purposes which a writer may seek to fulfill as well as the underlying assumptions and author biases that might exist even in texts which appear to be purely descriptive or ‘objective’. The texts and analyses provided are intended for classroom use to train students in the approach, supplemented by a step by step guide for students to follow. Through the activities provided for the sample texts, students develop awareness of the properties of texts and how these can be discovered through analysis and then written into their own texts.

    doi:10.1558/wap.v8i1.29525
  5. Disfiguring Socratic Irony
    Abstract

    Abstract This article pursues an antihermeneutic conception of Socratic irony that troubles the borders between pedagogical authority and humility. One of the most tenacious ways of troping the teacher-student relation, Socratic irony is often figured as a way for a masterful teacher to exercise authority over a student. Drawing on the writings of Søren Kierkegaard and Avital Ronell, this article repositions such irony as an uncontrollability in language itself—one that can humble and humiliate teacher and student alike. Via divergent readings of Plato's Gorgias and Aristophanes' Clouds, as well as Bruno Latour's interpretation of the former, I question how this approach to Socratic irony might re- and unwork rhetoricians' positions of mastery with regard to both students and systematized bodies of knowledge.

    doi:10.5325/philrhet.49.2.0149
  6. Deep Rhetoric: Philosophy, Reason, Violence, Justice, Wisdom
    Abstract

    Deep Rhetoric is addressed to philosophy and rhetoric. And, like the journal, its questions emerge from the problem of a long-standing and uncomfortable conjunction, the “and” that divides and joins in one stroke. Over the course of eight chapters or a “series of closely related essays” (8), Crosswhite argues for a redefinition of rhetoric's place within our society's ethical imagination (giving it new “rights” to reason, justice, and wisdom, rights usually given to philosophy) and thereby returns rhetoric firmly to its original arena, the human condition. Such a recovery of rhetoric, if not its empowerment, grounds Crosswhite's concern for questions that philosophy shares with rhetoric only in a kind of grudging détente. It also says a great deal about his claim that rhetoric may be (or perhaps was all along) philosophy's best critic, offering us other ways way of loving wisdom, seeking justice, and contending with violence.A note on “deep:” Crosswhite's “deep” is both a move against philosophy and a gesture toward going “beyond” rhetoric as an academic discipline. Rhetoric began—like philosophy—amid the conditions of humanity: our questions of virtue, community, and communication of both. Rhetoric's migration into a university setting says less about its essences (one being its connection to teaching) and more about how education has shifted away from a concern with those conditions (3). Moreover, as Crosswhite notes, rhetoric has not been treated well in American higher education; it has been especially damaged by “destructive elitist” attitudes that simplify the complex “communication capabilities” needed for social life (3). Yet if rhetoric can go or become “deep” enough, Crosswhite argues, if it can do what it has always done all those times institutions have tried to kill it off—respond to controversies “for a specific time and in a specific place,” ‘hosting’ them as honest and useful (6)—then it will thrive. In the end, Crosswhite is after this fully “critical, creative, and truthful” rhetoric (177).Crosswhite solidifies rhetoric's “rapprochement” with philosophy (177) in chapters 5 and 6, an extensive and productive reading of Heidegger. The work of that German philosopher/rhetorician is one of many shared substances between the two schools of thought that Crosswhite gives attention to throughout the book. A typical review would summarize those substances and their attendant chapters, moving toward an analytical climax. Yet a fair reviewer knows such a limited space cannot do justice to Crosswhite's dense arguments, especially about Heidegger. And also Crosswhite covers some old ground. I will not rehearse his expansion on Chaïm Perelman and Lucie Olbrechts-Tyteca's 1969 work (chapter 7). Readers of this journal know that Crosswhite organized and oversaw a special issue in 2010 about the legacy of The New Rhetoric.Crosswhite's individual chapters are not as important as his work on concepts that bring rhetoric into its “deeper” self. Crosswhite argues for a retrieval of four concepts “from millennia of philosophical and theological reifications” (79).1 It is these concepts—transcendence, psychagōgia, logos, and humanism—that deserve a reviewer's (and reader's) attention. Their development throughout the essays shows in a more direct way how this book situates itself within rhetorical theory and the history of rhetoric and in relation to the progress that has been made in both of those arenas in the second half of the twentieth century. These concepts are not new to philosophy or rhetoric, but taken as a whole they define the “deepest” rhetoric.Crosswhite's rhetorical attention to these concepts highlights a significant difference between philosophy and rhetoric: he insists that rhetoric resist the urge for an epistemological telos, prominent in philosophy. Thus a “deep” rhetoric pursues a direction but acknowledges that such a pursuit consistently destabilizes any actual arriving. In that frame, Crosswhite expends the first one hundred pages or so (chapters 1 and 2) trying to name but not terminally define “deep rhetoric” through these concepts; the rescued concepts become mines in which Crosswhite repeatedly enters, not because he is looking for “gold” but because he wants to describe rhetoric as the work of mining. And so he claims rhetoric as a “way of being.” This claim is not new to rhetorical theory, but what makes Crosswhite's attempt so persuasive is the ambitiousness of the book as evidenced in the depth of the mining, which extends past the first two chapters, the concepts aiding his analysis of justice, violence, and wisdom. Along with this depth, the book's breadth also argues forcefully that one does not “study” rhetoric so much as live it, because its influence is felt across the human condition. That is what makes rhetoric philosophical or, better, what makes philosophy rhetorical. And the living is an entangled, material existence. Mixing humor and serious scholarship, for example, Crosswhite couples his close reading of Heidegger with an explanation of how silence and logos inhabit the manner in which he and his wife share a bed.Living amid others requires the practice of transcendence, the first of the key concepts. Crosswhite writes that rhetoric as transcendence is “a way we open ourselves to the influence of what is beyond ourselves and become receptive, a way we participate in a larger world and become open to the lives of others, a way we learn and change” (17). This participation is a meeting with each other “in language of some kind” (61), equal to “our being-in-logos” (56). In the eternal battle between rhetoric and philosophy, rhetoric's practice in the mundane (as opposed to philosophy's attachment to the ideal seen in Plato's heavenly visions) has been seen as a weakness. In Crosswhite's estimation this lack of heavenly transcendence is not a negative when seen through a different frame. Crosswhite argues that rhetoric is “something we are, not something we have” (61). This implies a different relationship to philosophy, one hidden by “knowledge” as a having. In addition, rhetorical transcendence has an “ethical force” because ethics is “constitutive of rhetoric” (107). That force certainly has something to do with “the good,” but it does not entail imposing that “good” on others through violence, physical or rhetorical. For Crosswhite the difference between an ethical transcendence and what he calls a “warrior theory of transcendence” is the latter's lack of restraint (117). This lack is best seen in Plato's description of Gorgias: he is a man who seeks “conquest and domination” along with wealth for himself (117), but ironically his rhetoric is not rhetorical enough. “Socrates' real charge against Gorgias's rhetoric is that it does not go deep enough” (124, emphasis his). In other words, rhetoric may have been a skill or “discipline” for the Sophist but not a manner of life and so less than ethical. That ethical manner of life is a constant communicative examination, a questioning of what we claim to know and put “under” our power. This opens us to something or someone else.This communicative examination is part of the second concept, psychagōgia. Translated as “leading the soul,” this Platonic notion is a “special power” of logos (different than its usual association with sophistic magic or spellbinding) that Crosswhite draws out from the gospel of John, known for its description of Logos as the Word of God. “Pros ton theon” (“toward the god”) becomes the lack of “possession or knowledge of an ultimate being” or “definite, certain, foreseeable, outcomes” (31) or a “not-having, a way of comporting oneself toward but not a way of actually knowing or grasping or achieving the goal” (30). This restraint is what makes this concept a rhetorical one rather than a philosophical one. Psychagōgia as a practice of “deep rhetoric” is “a life of pursuing and loving that stretches out toward wisdom but never arrives at it” (253). This “limited” power is a power “to which one must yield and not simply a power that one attempts to master and use for oneself” (133). Such a limitation makes rhetoric more ethical than its more end-orientated sister, philosophy. And a “deep rhetoric” internalizes this limitation on a primal level. One might suggest that what keeps philosophy grounded—that is, what prevents its heavenly transcendence—is its rhetorical “leading.”Psychagōgia is something “which we can never completely objectify” (131). This is because of its relation to logos, the third concept. Logos “moves in and against the semiotic languages of human beings; it makes them possible, but it works strongly against their certainties and ideologies” (79). Yet this “it” is not “a thing but a direction” (79). In terms of the gospel of John it is “the dynamic movement toward and into G-d,” and it must continue moving toward that which “will always exceed the forms of comprehension that lead toward it” (34). In the words of Ralph Waldo Emerson, rhetoric's “essence [as logos] is its onwardness” (79) or its experiencing of psychagōgia. This particular formation has implications for rhetoric as it continues its ethical turn. Rhetorical scholars have struggled indirectly with the content of rhetoric and so also with the content of its ethic. But if it is toward a good, if it is a leading toward, then rhetoric is not suspicious but in line with the w/Word as a calling toward. Such a leading toward enhances the power of language, a win for rhetoric.Or in Heidegger's thinking, rhetoric “is an awareness of” a logos, an awareness “deeper” that extends beyond the discipline, a “more original” logos of “communication, controversy, deliberation, and being-with-one-another—the essential sociality of Dasein” (195). This “ungrounded” logos (197) appears as Crosswhite pushes past what he sees as Heidegger's self-centered “authenticity” toward “a richer conception of logos and a more complex vision of sociality” (198). Conceptualizing “sociality” as that which is human, Crosswhite argues that human “beings” are not “simple entities, enclosed in themselves, but are movements toward and away from each other,” the world, themselves, and “whatever else their transcendence reveals” (174). These movements are both inherently rhetorical and ethical, movements toward a good.It is the movement of logos—the quintessence of rhetoric in a way—that violence puts to an end. And yet, in Crosswhite's opinion, rhetorical violence is often the response to physical violence. Here he contends with Walter Benjamin's “Critique of Violence,” suggesting that as much as it offers productive paths, it also is “intellectually traumatized” by the wars of the twentieth century and so is “an extreme example” of this tendency toward violence in response to violence (Benjamin argues for a divine violence that would overwhelm a mythic violence) (168–69). Crosswhite refuses any solution to violence (ontotheological or otherwise) and argues for a “suffering” rhetoric, one that experiences and endures violence (166). The best response to violence is a “deep rhetoric” that both prevents “overarching” theories and that is “carefully attuned” to a form of the human as sociality amid transcendence. Yet Crosswhite stumbles a bit here. At times his own analysis is as abstract as Benjamin's. More profoundly, although Crosswhite suggests that Benjamin needs a type of violence, many readers of Benjamin might disagree. Even if one accepts that Benjamin does indeed have such a need, the argument between the two is a larger one concerning rhetoric and religion. One cannot easily dismiss Benjamin's theological adherence to some form of messianic glory, Jewish or otherwise, merely because of the effects of war. And perhaps our lack of intellectual traumatization due to the wars of the twenty-first century says more than we let on. In the end, many religions answer violence with a “suffering” savior. Ironically, Crosswhite describes his response to violence as a more human, “less ultimate” work of justice and peace, a kenosis ironically not unlike that of the primary character in the gospel of John.On the other hand, Crosswhite's argument against violence certainly has value and legitimacy, and it grounds his central claim on a related subject: humans need to do more work (rhetorical and otherwise) to effect justice. However, when Crosswhite dabbles in religious rhetoric (along with the gospel on John, he draws on Augustine, Buddhist meditation, and the Hebraic tradition to develop his idea of rhetorical wisdom in the last chapter), he does not go deep enough. He draws from these rhetorical depths, but he seems to stop at moments when they could offer more. Ironically, as Crosswhite shows in his interaction with wisdom in the last chapter, it is religion in part that makes possible his most substantial critique of Heidegger, namely, that Heidegger does not go deep enough into human sociality. In fairness Crosswhite notes that he has worked to show the “formal similarities” of explicit religious rhetoric to his own “deep rhetoric” (366) but also admits he could only give a “preliminary account” of this relationship (367). In a less than generous reading, the whole book itself is only a “preliminary account” of a deep rhetoric, leaving readers wanting more. In a generous reading, this is exactly what a philosophical rhetoric is supposed to do: keep the conversation moving. In other words, as with most of our best scholarship, its strength is also its weakness.The last of Crosswhite's four concepts—humanism—certainly poses the questions that religion does but does not define the human exclusively in religious terms. Like a rhetorical justice, the “human” and its attendant wisdom is “for a time” (54). For Crosswhite, humanism is not about “realizing a specifically human essence,” such as rationality, but about “struggling for human dignity,” dignity here being understood as a freedom to develop (46). Deep rhetoric thus must “prevent its own humanism from congealing into something reified and dogmatic” (56). Humanism is not just dynamic but also ethical, limiting itself, and thereby making itself accountable to others. This is the human condition to which a deep rhetoric “aspires” (222), a condition achievable, yet always achieved kairotically, within time, space, and logos. Many rhetorical scholars could enthusiastically embrace this definition, mainly because it emphasizes both a looking back and a future orientation.In the end Deep Rhetoric is certainly a virtuous keystone (perhaps not yet a capstone) to the long process of “mining” within Crosswhite's thinking that began with his own dissertation on Heidegger nearly thirty years ago. It is also a broad survey of the ways in which rhetoric can and should become a different kind of philosophy, its own kind. The book is both deep and wide, and its movement steers us toward something that can be called good. If indeed this is a sustained direction for rhetorical theory in the future (and I hope it is), Crosswhite's book will be read for a long time.

    doi:10.5325/philrhet.49.2.0221
  7. Quintilian’s Message, Again: His Philosophy of Education
    Abstract

    ABSTRACT This essay discusses the philosophical grounding of Quintilian’s Institutio Oratoria in order to appreciate the rationale for his view that rhetoric is central to education. This appreciation for Quintilian’s orientation is intended not only to garner a deeper understanding of the principles behind his view of education but also to offer insights to the issues that we share today with respect to teaching oral and written expression. One of the central topics of this essay is how Quintilian reconceptualized the concept of declamation away from its sophistic forms to a problem-solving system of casuistry that provided a ratio for developing proficiency in adjudicating issues of value and preference.

    doi:10.1080/15362426.2016.1182401
  8. Student-Driven Imitation as a Means to Strengthening Rhetorical Agency—Or, Propelling Quintilian’s Chapter on Imitation into Today’s Teaching
    Abstract

    ABSTRACT Quintilian’s notion of imitation is often acclaimed for its focus on invention and appropriateness and for highlighting attunement to individual talent. Yet these aspects tend to be somewhat neglected in the practice of imitation as shaped by the classical rhetorical tradition, which primarily focuses on imitation exercises for beginners. This essay accentuates Quintilian’s chapter on imitation, which, as stressed by Murphy, is aimed at the mature student, in order to propel these precepts into today’s teaching. Specifically, this article advances a pedagogy of student-driven imitation constituted of five dimensions and characterized by the student’s own choice of text, valuing reflexive process over mirroring, and strengthening rhetorical agency. The exposition of student-driven imitation is supplemented with questions that students might address and excerpts from a student’s work.

    doi:10.1080/15362426.2016.1186579
  9. Rhetoric and Power: The Drama of Classical Greece
    Abstract

    In the latest Oxford World Classic edition of Burke’s A Philosophical Enquiry into the Origins of our Ideas of the Sublime and Beautiful (2015), a painting of the beautiful adorns the cover. The slope of the neck, the curve of the back, it focuses on the form of the beautiful in performance. Seven years earlier, in 2008, the same book, in the same series, imaged the sublime on its cover. Snow falls on pines, the rocks of mountaintops loom in the background; it is meant to evoke the power of the dynamic sublime. Nathan Crick’s challenging new book, Rhetoric and Power: The Drama of Classical Greece, completes a similar transition in classical scholarship by moving aesthetic theories of historiography from the rupture of the sublime, like the history of Victor Vitanza, to the forms of the beautiful, like those that support the history of John Poulakos. Crick does aesthetic through a series of close readings of archaic and classical Greek literary, philosophic, and traditionally rhetorical texts ranging from works by Homer to Aristotle. In these readings, he looks not to philology but rather constructs a history of how these texts key to contemporary definitions of power, rhetoric, and politics. It is thus a conceptual history that, in the end, seeks to persuade us that “the faith of rhetoric is that through the power of speech we can recognize our interdependence in a contingent world and seek, together, to constitute a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226).As with most modernist conceptions of the beautiful, like those in Schiller, Crick’s is one that founds itself on the essentialism of both the text and the properties of humanity. Rhetoric and Power begins its first chapter with a reading of Homer that demonstrates how an oral culture creates a virtue that is always bound with divinity. The wandering minstrel has power; he alone gets to stand before the people and remind them how heroes act. In chapter two, Crick considers how the rise of a literate culture influences history. He focuses especially on Heraclitus’s we “can’t stop in the same river twice,” which he reads as containing within it, because of the form of the aphorism, the power to “wake up” individuals to the wisdom of a contingent, as distinguished from a divine, world. Tragedy in Aeschylus, because of the nature of hubris, converges the oral virtue of the Homeric world with the aphoristic insistence that reason cannot rest on divinity. It is in this convergence that rhetoric is first manifest “as a medium by which power is challenged, destroyed, created, and transformed” (60). Protagoras, in chapter four, snatches the scales of justice and the right of retribution from the gods and delivers them to humans, for Protagoras’s words were able to “articulate a political framework … that gave rational justification for putting … multiple perspectives into meaningful communication with each other in order to collectively measure the affairs of the polis” (65). Gorgias’s logical structure takes up chapter five, where his demonstration of all possible causes contains within itself the possibility to break and create anew different orders in symbolic chains of meaning. The history of Thucydides shows justice as “a consequence of power relationships” (155, emphasis in the original), which requires us to contemplate the good action of the present as part of the drama of history. In chapter seven, Aristophanes’s Old Comedy essentializes humans as fallible; Crick concludes, “We are comic creatures precisely because we are always striving to be something greater than what we are” (140); in so doing, Aristophanes allows humans to forgive the error of leaders who incorrectly judge the drama of history. Plato’s dialectic performs “tragicomedy” within his Protagoras, in Crick’s chapter eight, which introduced a “new relationship between rhetoric and power” (168), as the form that allows individuals to turn to the masses and question whether their actions truly conform to “the beautiful state” (162). In chapter nine, Crick credits Isocrates and writing with embedding rhetoric through the human world. Aristotle, then, in the last close reading of the book, contains within his canon the “means by which the competing ends of power and of truth are reconciled through the progressive constitution of the good life” (214).Because it is a history that emphasizes the beautiful, Crick’s history predictably excises violence from power and therefore from rhetoric. This pacification of right communication begins in the introduction, where Crick uses Prometheus Bound to justify an Arendtian separation of violence and power. Violence is an instrument for manipulating material toward an end; power is the capacity for humans to act in concert and “witness a beginning” (91). Rhetoric, then, is the “facilitator” and “medium” of this beneficent power. Rhetoric is, on Crick’s reading, “the artistry of power” and can either be a force for social collectivity or the means for division and conflict. Crick supports this claim with a quotation from the “Chorus to Prometheus” in Aeschylus’s Prometheus Bound: “So why lavish all your gifts on humans when you can’t take prudent care of yourself? Once you’ve shucked off these bonds I think you’ll be no less powerful than overweening Zeus” (5). As Prometheus is chained to the Caucuses at this time, Crick notes that the only power the chorus could speak of at this moment is the power of speech. This interpretation ignores the fact that Prometheus would first need to “shuck off” the chains. In his discussion of Gorgias’s Encomium of Helen, Crick rejects readings that see Gorgias as criticizing those who would take Helen by force; on Crick’s reading, Gorgias’s targets are “Homeric poets” and their “barbaric violence” (83). In Aristophanes’s Birds, the violence of Pisthetairos’ consuming the “jailbirds” is not power or rhetoric, but force, as the eating is an instrument to preserve continued rule. In fact, for Crick, the scene demonstrates the impossibility of rhetoric to act as a preservation of rule in an oral culture.Crick’s interpretive devotion to the split between power and violence leads to a rather odd moment in his discussion of Isocrates. Because Nicocles was penned rather than spoken, it can perform the function of “power maintenance”; the oral rule of Pisthetairos could not because it can institute a “social contract.” Unlike under Hobbes’s contract, the ruled receive not a freedom from violence, but rather the identification of their place in the hierarchy of virtue. In contradistinction to democracy, which allows the “best to pass unnoticed,” monarchy raises to higher levels those “whose habits and accomplishments can act as exemplars for the rest of the people” (189) because it allows the hegemon to keep detailed written records of all of the ruled. In this way, the ruler is able to prevent revolutions and arrange the people based on their adherence to codified law. In Evagoras, “the goal remains the establishment of a system of perfect surveillance” (188). This surveillance, though, is not violent, as it is in Hobbes. Instead, it “becomes a means of collective regulation in order to form a stable society in harmony with the hegemonic Logos” (190). This contract, however, is not without the threat of violence. Even Crick notes, “Nicocles would have inherited the proto-police system of which the people would have been all too familiar, making [Isocrates’s] suggestion that his thoughts (and eyes) would be present in their deliberations quite literal” (180). How this is not violent is lost on the reader, particularly when Crick quotes again from Nicocles a passage that is a statement of at least symbolic violence, “[d]o not keep silent if you see any who are disloyal to my rule, but expose them; and believe that those who aid in concealing crime deserve the same punishment as those who commit it” (190). Yet, Crick still maintains that there is a split between violence and power here. It is because of this split that Crick is able, in an offhand comment, to dismiss the claim of Victor Vitanza that Isocrates’s system of rhetoric, power, and politics is inherently fascist.Because Isocrates’s system is not violence perpetrated by the state, but instead merely a ranking of citizens from most to least virtuous, the surveillance system of Isocrates can be used by both the ruled and the ruler. We see this again in the conclusion, when Crick, echoing the call from Kalbfleisch’s 2013 article in Advances, claims that historians of rhetoric need to “fully comprehend how the development of print, radio, photography, the telegraph, the press, the telephone, the movie, the computer, and the revolution in communication technologies” (224) changes how the “universal” forms of rhetoric manifest. This is requisite for Crick because without it we will not be able to adequately conceptualize the ways new contingent articulations of people acting in concert can articulate themselves closer to the Platonic three: the true, the good, and the beautiful. Trying to look for a rhetoric that is not one of the “universal” is, according to Crick, exchanging history for propaganda. Some might object to this claim, valuable as it is in its appropriate context, given that often in the Arendtian conception of power, “people acting in concert” includes only those whom the state would qualify as people. It was certainly a political reality at the time, as Crick notes in his introduction, that not everyone counted as human and there was nothing they could do to gain more worth in the hierarchy of the state.Despite my reservations, as an aesthetic reading of rhetoric’s history and the role rhetoric played in human emancipation from the divine, Rhetoric and Power is imaginative and original. If I were to adopt it for teaching, I would put this work with Poulakos and Haskins, juxtaposed against Grimaldi, Gross, Schiappa and Graff. Certainly the work contributes well to the ongoing debate in the field about the nature of history, historiography, and the tradition.

    doi:10.1080/15362426.2016.1187525
  10. An Essay on Current Quintilian Studies in English, With a Select Bibliography of Items Published Since 1990
    Abstract

    It is important to begin this essay with a note about language. The international scope of Quintilian studies is evidenced by the number of European languages used to discuss him—German, French, Spanish, Italian, and Portuguese, as well as English. Two major recent collections of studies about Quintilian are written mainly in continental languages. The larger is the three-volume Quintiliano: Historia y Actualidad de la Retórica edited by Tomás Albaladejo, Emilio del Río, and José Antonio Caballero López; it includes 123 essays mostly in Spanish but with some French and English. The work stems from an international conference held in Madrid and in Calahorra, Spain (Quintilian’s birthplace) to commemorate the 1900th anniversary of the publication of the Institutio Oratoria. Another collection is Quintilien: ancien et moderne (2012), edited by Perrine-Ferdinand Galand, Carlos Lévy and Wim Verbaal, with thirty-one essays in French. These are largely inaccessible to monophone English speakers, as are some important individual studies such as Gualtiero Calboli, Quintiliano y su Escuela; Otto Seel, Quintilian: oder, die kunst des Redners und Schweigens; or Jean Cousin, Récherches sur Quintilien.The reader of this essay, then, should be aware that the English works discussed here are but a small part of a wider international undertaking. The numbers, too, are worth noting. For example, the online Quintilian bibliography by Thorsten Burkard of Kiel University in Germany lists 847 items arranged in fourteen subject sections, while the World Catalog displays 5,179 records (of which 1,896 are in English) and the Melvyl search engine for University of California libraries finds 1,125 Quintilian entries in that system alone. The first (and only) bibliography of Quintilian published in America, in 1981, was that of Keith V. Erickson in Rhetoric Society Quarterly, listing nearly 800 books and articles alphabetized by author. Thus what we discuss here is in a sense only the tip of a scholarly iceberg.The best single short introduction to Quintilian is an essay by Jorge Fernández López, “Quintilian as Rhetorician and Teacher,” in A Companion to Roman Rhetoric. Fernández López presents a balanced view of what Quintilian has in mind in his Institutio Oratoria, with sections on biography, the meaning and structure of the Institutio, early education, the system of rhetoric, style, the orator in action, and the author’s approach to rhetoric and morals.One of the most important recent contributions to making Quintilian text accessible was the publication in 2001 of Donald A. Russell’s edition and translation of his Institutio Oratoria in a five-volume Loeb Classical Library set. The previous Loeb translation was by H. E. Butler in 1921–22 in four volumes. Russell’s smooth translation and more extensive notes make his work superior to that of Butler. Russell makes adroit use of sentence variety and punctuation to make his translation more readable than Butler’s, which tends to follow more literally Quintilian’s often periodic style with its long multi-clausal sentences. Also, Butler had provided only two short indices of “Names and Words” in the Institutio, with comparatively few notes to the text itself, while Russell supplies copious notes to virtually every page of the text; in addition he completes the whole set at the end of Volume Five with an “Index of Proper Names,” and Indexes to Books 1–12 which include a 33-page “General Index.” an “Index to Rhetorical and Grammatical Terms,” and an “Index of Authors and Passages Quoted.” Moreover, Russell provides an introduction to each of the twelve books that includes a summary of that book’s contents—a valuable resource for the reader struggling to cope with the sheer magnitude of the Institutio. It is the addition of these new notes and the 100 pages of indexes at the end that make the Russell longer than the Butler, but the value to the reader makes it worthwhile.Also new is the appearance of the first one-volume translation of the Institutio, a print version of the translation by John Selby Watson (1856) as revised and edited online by Lee Honeycutt (2007) and edited for print by Honeycutt and Curtis Dozier in 2015. The 686-page paperback is available for purchase under the title Quintilian: Institutes of Oratory, or, Education of an Orator, and is also available online. The volume includes Watson’s own “Preface” and “Life of Quintilian,” together with a twenty-five page summary of the Institutio, by book and chapter, keyed to the page numbers of the translation. (These chapter headings are then repeated throughout the volume.) There are none of Watson’s notes to the translation, Honeycutt explains, because they were omitted to save space for fitting it into the one volume; he recommends that the reader consult Russell’s notes. Despite that problem, this one-volume translation may be useful to readers for its portability and low cost compared to the five-volume Loeb Library translation of Russell.Tobias Reinhardt and Michael Winterbottom have edited Quintilian Institutio Oratoria Book 2. This volume includes not only the Latin text of Book 2 (1–34) but also an informative 50-page “Introduction” which examines Quintilian’s teaching methods, his concept of rhetoric, and his strategies in presenting his ideas. But the vast majority of the volume (35–394) offers meticulous commentaries on the 21 chapters of Book Two. A short prose summary introduces each chapter; then the editors painstakingly examine key Latin words and phrases in the text. Many of these observations are highly technical and demand some knowledge of Latin or Greek. On the other hand, many others may be illuminating to a general reader, as in the opening of chapter 11 (175–176), where the editors discuss Quintilian’s response to those who think rhetorical precepts are not necessary. Book 2 is an important one in the Institutio, for in it Quintilian ends his formal exposition of early education and begins his discussion of rhetoric.Another recent reprinting, of Book 10 of the Institutio, may seem at first glance to be of interest only to skilled classical scholars. This is William Peterson, Quintilian: Institutionis Oratoriae; Liber Decimus, originally published 1891, but now edited by Giles Lauren with a “Foreword” by James J. Murphy. It includes the Latin text of Book 10 with extensive notes mostly in English, with a full summary of the book (1–12), a useful short chapter on Quintilian’s literary criticism, and a longer one on his use of language with numerous examples in both English and Latin. Even the non-Latinate reader may find things to learn in this volume. Peterson was a child prodigy—he wrote this 290-page book at age 24—who later went on to become Principal of McGill University in Montreal, Canada.The most recent addition to the availability of Quintilian’s work is Quintilian on the Teaching of Speaking and Writing: Translations from Books One, Two and Ten of the Institutio Oratoria, second edition, edited by James J. Murphy and Cleve Weise. Part One of the introduction discusses Quintilian’s teaching methods, including verification from modern cognitive science of his views on habit (hexis), together with some possibilities for modern applications of his principles; also Part Two presents four sets of Quintilian-based exercises designed to encourage close reading of the three translations which follow.The best single book on Quintilian, George A. Kennedy’s Quintilian, was published in 1969 by Twayne Publishers as part of their World Author series but has long been out of print. It has now reappeared in a revised edition as Kennedy, Quintilian: A Roman Educator and His Quest for the Perfect Orator. This slim (117 pages) volume is divided into eight chapters, each of which begins with the identification of “important sources and special studies at the beginning of each chapter rather than combining all bibliography in a single alphabetical list at the end of the book. This avoids the use of footnotes …” (1). While the book is ostensibly divided into sections representing Quintilian’s background, educational plan, rhetoric, and the “good man” concept in Book 12, what Kennedy actually presents is a thorough summary of the Institutio coupled with a far-ranging personal critique not only of the Institutio but of the man himself. He treats both Quintilian’s aspirations and what he views as his faults, and concludes the book with a discussion of Cornelius Tacitus (55?–117 CE) and the view that the Institutio had changed nothing in Rome. But Kennedy, author of so many books on classical rhetoric and its history, is so steeped in Roman culture that he writes easily about complex events; for example his portrayal of Quintilian’s possible reasons for retirement and the composition of the Institutio (22–28) reads almost like a novel. Anyone, expert or beginner, can profit from Kennedy’s observations.(Editor’s note: the following survey does not attempt to list every recent reference to Quintilian, or every entry for him in handbooks or encyclopedias. Nor does it follow every use in textbooks where his doctrines are mingled with others, as for example in the successive editions of works like Corbett and Connors, Classical Rhetoric and the Modern Student, and Crowley and Hawhee, Ancient Rhetorics for Contemporary Students. The emphasis here instead is on books and articles which elucidate his text or lay out directions for future research.)A useful place to start is with three collections of essays, two of which contain a mixture of languages but do offer some valuable English contributions. The first one, already mentioned, is the massive three-volume Quintiliano (1998) edited by Tomás Albaladejo et al. Eleven of its 131 essays are in English, with contributions by Adams, Albaladejo, Cockcroft, Hallsall, Harsting, Hatch, Kennedy, Murphy, Willbanks, Winterbottom, and Woods. Its 1561 pages are continuously paginated.Another, smaller gathering presents twelve essays in two special issues of Rhetorica: A Journal of the History of Rhetoric in 1995, under the title “The Institutio Oratoria after 1900 years.” Six of the essays are in English, by Cranz, Fantham, France, Kraus, Sussman, and Ward.The volume Quintilian and the Law: The Art of Persuasion in Law and Politics (2003), edited by Olga Tellegen-Couperus, offers 25 essays, all of them in English, covering a wider range of subjects than the title might indicate. The book stems from a conference held at Tilburg in The Netherlands in 2001 convened by the Willem Witteveen and the editor “to try and assess [sic] Quintilian’s significance for students and practitioners of the art of persuasion in antiquity and in modern times” (Preface). The authors of six chapters do cover law and jurisprudence: Lewis, Robinson, Rossi, Tellegen, Tellegen-Couperus, and Witteveen. Another five focus on the courtroom and persuasion of judges: Henket, Katula, Martín, Mastrorosa, and Tellegen-Couperus in a second essay. Two deal with reading and writing in Book 10: Murphy and Taekema. The remainder discuss a variety of topics, including emotion, language, argument, and figures. In sum, this collection should prove valuable even to readers not primarily interested in law.The first observation to be made about current research is that, with the possible exception of Kennedy’s Quintilian, there is no book-length analytic study of Quintilian in English. But while Kennedy’s charming introduction to Quintilian does provide biographical information together with a running summary of the Institutio Oratoria, it is not intended as a thorough exploration of the many issues in this complex work. It is of course not surprising that we lack such a book, given the knowledges required—rhetoricians and students of education often lack sophisticated knowledge of ancient Roman culture, while classicists sometimes fail to appreciate the nuances of Quintilian’s rhetoric and pedagogy.Understandably, then, the overwhelming majority of articles and book chapters published since 1990 deal with particular, comparatively small segments of the Quintilian corpus. They present such a kaleidoscopic array that it seems best to group them by subject areas.The largest number of these (seventeen to be exact) discuss the later history of the Institutio Oratoria, its “reception” or “influence” in various times and places. They cover a wide range of topics: Renaissance learning (Classen); Saint Jerome (Davis “Culture”); Rousseau (France); Hugh Blair (Halloran; Hatch); the nineteenth century (Johnson); women in the Renaissance (Klink); Czech thought (Kraus); Milton and Ramus (Lares); Italian Renaissance (Monfasani); the Middle Ages and Renaissance (Murphy “Quintilian’s Influence”); Obadiah Walker (O’Rourke); eloquence in Quintilian’s time (Osgood); early modern role models (Rossi); and the Middle Ages (Ward; Woods).Teaching and its psychology interest another seventeen of the authors: Bloomer (“Schooling,” “Quintilian”); Brand et al.; Briggs; Connelly; Corbeill; Fantham (“The Concept of Nature”); Furse; Ker; Montefusco; Morgan (Literate Education); Murphy (“The Key Role of Habit,” “Quintilian’s Advice,” “Roman Writing Instruction”); Richlin; Too; Van Elst and Woners; Woods.Some of Quintilian’s specific teaching methods are treated: declamation (Breij; Friend; Kasper; Kennedy “Roman Declamation”; Mendelson “Declamation”; Sussman; Wiese); Progymnasmata (Fleming; Henderson; Kennedy, Progymnasmata; Webb); and imitation (Harsting; Taoka; Terrill).The application of Quintilian’s principles to modern education is the subject for six authors: Bourelle; Corbett and Connors; Crowley and Hawhee; Kasper.Another five works discuss the Institutio Oratoria itself: Adams; Celentano; López “The Concept”); and Murphy, Katula and Hoppman.Law attracts another five: Lewis; Martín; Robinson, Tellegen; Tellegen-Couperus (Quintilian and the Law).Emotion is the subject of three essays: Cockcoft; Katula (“Emotion”; Leigh.Language, writing, and style attract another eight authors: Chico-Rico; Craig; Davis (“Quintilian on Writing”); d’Esperey; Lausberg; Murphy (“Roman Writing Instruction”); Tellegen-Couperus (“Style and Law”); Wooten.Not surprisingly, there is interest in the subject of rhetoric in eight works: Albaladejo, Gunderson (“The Rhetoric”); Heath; Kennedy, (“Rhetoric,” A New History, “Peripatetic Rhetoric”); Roochnik; Wulfing.Quintilian as a person, including his vir bonus concept, draws the attention of Cranz; Halsall; Kennedy (Quintilian); Lanham; Logie; Walzer (Quintilian’s).One final note is to remark on the appearance of four Ph.D. dissertations in this array of studies (Furse; Ker; Klink; Wiese) together with two M.A. theses (Francoz; O’Rourke). Doctoral dissertations can be located fairly easily through normal bibliographic channels, but the identification of master’s theses is much more difficult. In any case, it is hoped that their appearance marks faculty interest in Quintilian in their respective institutions.

    doi:10.1080/15362426.2016.1182407
  11. A Quintilian Anniversary and Its Meaning
    Abstract

    This year 2016 marks an important six hundredth anniversary in the history of rhetoric and education.In September, 1416, the Italian humanist and book-hunter Poggio Bracciolini visited a Benedictine monastery in St. Gall, Switzerland. There he found—not in a library but in a dungeon which he declared was not fit for a condemned man—the first complete copy of Quintilian’s Institutio Oratoria (Orator’s Education, 95 CE) that any scholar had seen for nearly six centuries. Suddenly aware that it was a valuable book, the German monks refused to let Poggio take it away, so he was forced to sit down and copy it by hand over the next 54 days.The reaction to the discovery among humanists, especially in Italy, was swift and fervent. Leonardo Aretino wrote, “I entreat you, my dear Poggio, send me the manuscript as soon as possible, that I may see it before I die” (Shepherd 105). Lorenzo Valla’s first book (1428) was a comparison of Quintilian and Cicero. Later Quintilian was to influence Guarino da Verona, Erasmus, Martin Luther, and Philip Melanchthon, the major Lutheran educator. Quintilian’s Institutio Oratoria was one of the first rhetorical texts printed (1470, twice), and an even hundred editions appeared in print during the next 75 years. The work immediately ranked in popularity with the rhetorical works of Cicero and Aristotle, its precepts soon becoming a key segment of the “General Rhetoric” (rhetorica generalis) of the sixteenth and seventeenth centuries. Ultimately the work permeated English rhetoric texts and eventually came to North America through Harvard and the parallel influence of writers like Hugh Blair.Why did Poggio’s discovery find such a ready response, and why did it lead to centuries of influence? One reason was that fragments of Quintilian’s work had been known throughout the Middle Ages, a tantalizing sample (textus mutilatus) which was obviously incomplete but which at the same time gave great promise. So the author’s name was known to scholars. Humanists like Gasparino Barzizza and Petrarch so admired Quintilian that earlier they had tried to fill in the missing sections themselves. Moreover, the discovery came at a time of humanistic debates about public life, literature, philosophy, the place of rhetoric, and the role of education. Thus the complete text of Quintilian’s Institutio suddenly provided a thorough and balanced account of rhetoric embedded in an educational system offering to prepare young men for public life; it defined the perfect orator as “a good man speaking well,” combining morality with efficiency.What was nature of this text that so inspired readers over so many centuries? It was the longest and most ambitious treatment of rhetorical education in the ancient world. Its audacious aim is stated simply: “I am proposing to educate the perfect orator.” The Institutio was composed in Rome about 95 CE by Marcus Fabius Quintilianus, a retired legal pleader and teacher. Quintilian was one of the most famous teachers in Rome, flourishing under three emperors, and under Emperor Vespasian was one of the first teachers to receive public moneys for his teaching.Quintilian declares in his General Preface that he had taught for twenty years and then spent two years in his retirement researching and writing the Institutio. It has been described as four major works blended into one: a treatise on education, a manual of rhetoric, a reader’s guide to the best authors, and a handbook on the moral duties of the perfect orator (Little 2:9). But the fact is that every segment of the work is a teaching tool. The lengthy section on rhetoric, for example, is provided for the use of students, not for its own sake; Quintilian is not a rhetorical theorist like Cicero, but a teacher using anything (including rhetoric) that can help make his students better and more efficient citizens.The Institutio Oratoria is a large work of about 700,000 words, divided into twelve Books (libri)—a size which could make some readers reluctant to take it up. But Quintilian himself offers a helpful summary of the work to guide the reader: Book One will deal with what comes before the rhetor begins his duties. In Book Two, I shall handle the first elements taught by the rhetor, and problems connected with the nature of rhetoric itself. The next five books will be given over to Invention (Disposition forms an appendix to this), and the following four to Elocution, with which are related Memory and Delivery. There will be one further book, in which the orator himself is to be portrayed: I shall there discuss (as well as my poor powers allow) his character, the principles of undertaking, preparing, and pleading cases, his style, the end of his active career, and the studies he may undertake thereafter. (Institutio, Prooemium 22–23)A little later he adds that this is not an ordinary dry textbook, but that instead he has “gathered together in these twelve books everything that I think useful for the orator’s education” (Institutio, Prooemium 25). He begins in the cradle—the very first sentence in Book 1 says that “As soon as his son is born, the father should form the highest expectations of him” (1.1.1). He ends in Book 12 with a discussion of when to retire and what to do after retirement.Quintilian’s educational objective is to prepare the perfect orator—a good man speaking well—through a systematic program described in Books 1 and 2 (early education) and Book 10 (continuing adult self-education). His specific goal is the inculcation of what he calls habit (Greek hexis), an ingrained disposition in the writer/speaker to be able to use the right language in any situation. This is not the modern sense of “habit” as a blind repetitive tendency beyond the individual’s control. It is closer to Aristotle’s concept of “facility” (dynamis) in his Rhetoric (1.2; see Murphy; Murphy and Wiese). His aim, in other words, is to change the psyche of the student, to make him “rhetorical,” not merely by having him learn a set of rules, but also by having him exercise a wide variety of language uses so that ultimately he has familiarity with a large number of options. So Quintilian does include an extensive survey of the five “parts” of rhetoric—invention, arrangement, style, memory, and delivery—but illustrates them with profuse examples to demonstrate that a great variety of possible language uses can occur in every situation. “Rhetoric,” he says, “would be a very easy and trivial affair if it could be comprised in a single short set of precepts” (2.13.2).In the classroom he employs systematic exercises in four categories: reading, listening, speaking, and writing. In the process called imitation (imitatio), model texts of various genres are read, analyzed, and imitated to familiarize the student with a variety of styles. A set of twelve specific graded exercises called progymnasmata, each more difficult than its predecessor, draws the student through increasingly complex thought and wording tests. As the student becomes more proficient, he is introduced to an exercise called declamation, in which a problem is set out and the student is charged to prepare and deliver an oration to solve the problem. Declamation becomes the main teaching method for older students, since it includes every feature of the whole preceding instructional program. (It also became so popular later as an ornamental display outside the classroom that for centuries onward it became a form of public entertainment by adult performers).Can the educational principles and methods of this famous author be applied in today’s world as they have been for almost two thousand years? We, the authors of the essays in this special issue on Quintilian, believe they can. So do others (Knoblauch; Kasper). We appreciate that this brief survey cannot do justice to the humane wisdom Quintilian applies to student psychology in his search for ways to enable the development of the autonomous language-user, nor to his appreciation of the almost infinite variations possible in the human interactions faced by speakers and writers. But readers are encouraged to pick up any part of his book and read two or three pages to get a sense of the intensely personal attention he devotes to every subject he looks into. Readers, on the other hand, are also encouraged to look to his general principles, not merely to details that might seem remote to a modern observer.The essays offered in this current issue of Advances in the History of Rhetoric, then, are offered as possible answers to the question posed in the preceding paragraph.

    doi:10.1080/15362426.2016.1182400
  12. Contingent Labor and the Impact on Teaching: Thoughts about the Indianapolis Resolution
    Abstract

    Symposium contribution.

    doi:10.21623/1.4.1.5
  13. Editorial: Teaching, Teaching, Teaching in the Two-Year College
    Abstract

    Preview this article: Editorial: Teaching, Teaching, Teaching in the Two-Year College, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/tetyc/43/4/teachingenglishinthetwo-yearcollege28553-1.gif

    doi:10.58680/tetyc201628553
  14. Sanctioning a Space for Translanguaging in the Secondary English Classroom: A Case of a Transnational Youth
    Abstract

    Within the field of bilingual education, there is a growing movement to view students' multiple languages as resources (Garcia & Sylvan, 2011; Garcia & Wei, 2014; Ruiz, 1984). This paradigmatic change supplants decades of schooling in which bilingual youth were discouraged, shamed, and punished, sometimes even physically, for speaking their home languages in school (Arreguin-Anderson & Ruiz-Escalante, 2014; Guerra, 2012). place of the traditional deficit perspective (Gonzalez, Moll, & Amanti, 2005) and past negative views of bilingualism in the United States (Baker, 2011), a new paradigm has emerged in which full biliteracy is valued and desired for students, particularly those who are in the dynamic process of acquiring English as a second language (Collier & Thomas, 2009).Many bilingual education researchers are now considering how emergent bilinguals' (EBs')1 multiple languages interact with one another in the academic setting. Terms such as code-meshing (Canagarajah, 2006), code-switching (Guerra, 2012; Weinrich, 1953), code-mixing (Muysken, 2000), and more recently, translanguaging (Otheguy, Garcia, & Reid, 2015) are being discussed in relation to pedagogy, particularly in the elementary classroom (Creese & Blackledge, 2010; Gort & Sembiante, 2015; Palmer, Martinez, Mateus, & Henderson, 2014; Sayer, 2013) or in extracurricular settings at the secondary level (Martin-Beltran, 2014). Translanguaging, or drawing from all one's languages in order to make meaning, is considered a transformative practice teachers should understand and utilize with emergent bilinguals in an official manner within the classroom (Garcia & Menken, 2015).Although there is much progress in teaching the language arts to young bilingual children (e.g., Escamilla, 2013), EBs in secondary English language arts classes rarely have biliteracy development opportunities. Indeed, the majority of dual-language programs exist at the elementary level (Garcia & Kleifgen, 2010; Howard, Sugarman, Christian, Lindholm-Leary, & Rogers, 2007). Additionally, increased standardization from No Child LeftBehind and now the Common Core State Standards (National Governors Association Center for Best Practices & Council of Chief State School Officers, 2010) has marginalized bilingual students' multiple abilities in all grades (Luke, 2012), but especially at the secondary level (Enright, Torres-Torretti, & Carreon, 2012). High-stakes accountability is responsible for pushing many adolescent EBs out of high school (Menken, 2008) as curricular standardization increases (Diamond, 2007), causing greater restrictions in secondary classrooms (Enright & Gilliland, 2011; Gilbert, 2014). Various studies illustrate the negative effects of ignoring emergent bilingual adolescents' language, culture, and identity, and criticize such practices as detrimental to the students' success in school (Menken & Kleyn, 2009; Olsen, 2010; Valenzuela, 1999). contrast, promising studies in the secondary English class give evidence that EB students experience academic success when their languages, cultures, and identities are valued and leveraged within the academic environment (e.g., Giouroukakis & Honigsfeld, 2010; Jacobs, 2008; Newman, 2012; Stewart, 2015).Although the discussion of emergent bilinguals is often relegated to the fields of English as a Second Language (ESL) and bilingual education, we must include these students in all areas of education, that is, the mainstream. According to the Migration Policy Insitute (2015), 25% of children in the U.S. under 18 had at least one foreign-born (immigrant) parent, and one in three children are predicted to have at least one immigrant parent by 2020 (Mather, 2009). As EBs become more commonplace in the mainstream classroom, the field of ELA must be prepared to leverage students' multiple literacies and lived experiences for academic success.Consequently, Garcia (2008) calls for a multilingual awareness pedagogy (MLAP) for all teachers, not just those with the official title of ESL or bilingual education: In the twenty-first century, it is MLAP that all teachers need (p. …

    doi:10.58680/rte201628600
  15. Editors’ Introduction: Reading, Writing, and Teaching across Borders: The Nation-State, Citizenship, and Colonial Legacies of Linguistic and Literate Practice
    doi:10.58680/rte201628595

April 2016

  1. Developing an individual and collective self-efficacy scale for the teaching of writing in high schools
    doi:10.1016/j.asw.2016.01.001
  2. The Writing Teacher Who Writes
    Abstract

    Both creative writing and composition seek to teach writing, yet their pedagogical approaches are poles apart, especially concerning instructors. Creative writing instructors serve as “mentor-models,” whose authority comes from their writing practice rather than (only) departmental sanction. Despite potential pitfalls, a mentor-model approach could reaffirm composition instructors' identities as writers.

    doi:10.1215/15314200-3435820
  3. A Novel Approach to Teaching a Long Poem
    Abstract

    Caroline Bowles's long narrative poem Ellen Fitzarthur (1820) offers a seduction tale reminiscent of Amelia Opie's The Father and Daughter (1801), tracing the seduction of a cloistered young woman by an unscrupulous military sailor taken in by Ellen's widower father after a shipwreck. Deceived by the sailor, Ellen follows him but is abandoned, pregnant, and subsequently travels home with her infant daughter, arriving repentant and exhausted at her ancestral home after a long and difficult journey. There she discovers her recently deceased father's grave, upon which she dies in shock, leaving her daughter to be taken in by the family of a villager who turns out to be Ellen's foster brother. Pairing Bowles's poem with Opie's novel allows students to explore the roles of genre (and generic conventions) in the presentation of similar tales and to examine both the technical and the aesthetic effects and consequences of authorial choices grounded in these different literary genres.

    doi:10.1215/15314200-3435932
  4. Teaching Amy Levy's “Xantippe”
    Abstract

    This article addresses the teaching of Amy Levy's “Xantippe” (1880), a poem 279 lines long, in an upper-division survey of British literature from 1800 to the present focused on life stories. Though the poem is short enough to be read in a single sitting, it is also long enough to pose the pedagogical challenges common to teaching all long poems: asking students to read both closely and at length, to discern unifying tropes or themes across manifold details or narrative episodes, to engage in sufficient discussion commensurate with the long poem's complexity, and to discover the pleasures of the long poem (deep immersion, sweep of vistas, narrative propulsion, and more). Since Levy is not anthologized in most survey textbooks, the article also concerns teaching noncanonical poetry. The methods presented include prompts posing questions and explaining the work's poetic and cultural contexts, and student reading diaries listing what students found challenging and what they learned. The article thus incorporates real-time student responses, as well as discussion of teaching strategies.

    doi:10.1215/15314200-3435964
  5. Letitia Landon's “The Fairy of the Fountains” And Gothic Narrative
    Abstract

    “The Fairy of the Fountains” is one of Letitia Landon's most enigmatic and disturbing poems. It makes for particularly difficult reading because Landon sought in this poem to translate the forms of ballad and medieval lay into her own nineteenth-century poetic idiom. Her replication of the ellipses and abrupt transitions common to folkloric forms renders the poem both demanding and powerfully suggestive. These significant challenges to a coherent reading of the poem are magnified by its length. Based on the author's experience of teaching “The Fairy of the Fountains” in an upper-division course on gothic and supernatural literature, this article elucidates how placing it in the context of other, better-known Gothic texts significantly enhances students' appreciation of this long poem by helping to illuminate the most puzzling aspects of Landon's narrative. This approach implicitly asserts that Landon's poem is worthy to be read alongside these equally enigmatic canonical poems and also offers students two much more accessible prose versions of the Melusine legend. Through this comparative, intertextual approach, students gain a rich sense of the variations possible on an ancient folkloric motif and develop an understanding of the place of these texts in nineteenth-century literary history.

    doi:10.1215/15314200-3435948
  6. Monstrosity and the Majority
    Abstract

    This article offers an innovative pedagogical technique for teaching students to think critically and analytically about race, especially for student populations most accurately characterized as white and middle class. I illustrate this technique by relating my experiences designing and teaching a first-year writing course called the Monstrous and the Human at the University of Delaware. The concept of monstrousness and the problem of race may at first appear unrelated, yet this is precisely the strength of the course, which relies on a method of defamiliarization. Course readings begin by exploring monstrousness in Victorian science fiction novels, such as Mary Shelley's Frankenstein, and then shift to a study of how conventions of these novels recur in novels that examine race in American society, such as Harper Lee's To Kill a Mockingbird. In combination with class discussion and course writing assignments, this reading progression invites students to see race from a new perspective. In this article I share my reasons for creating this course, detail its assignments, and show how the course can help students expand their understanding of race in American society. I argue that by teaching race through defamiliarization, we encourage students to arrive at their own understanding of race and racism without inculcating our own beliefs.

    doi:10.1215/15314200-3436012
  7. Teaching the Long Poem by Nineteenth-Century British Women Writers
    Abstract

    This article introduces a roundtable on teaching long poems by British women writers, presented as a special session at the 2014 Modern Language Association conference in Chicago. The articles in the roundtable provide teaching strategies that are pertinent to the writers under review but can easily be extended to many more writers and works. The resistance of students to long poems by any poet, much less by women, reveals that professors still have much work to do in establishing lesser-known women writers as coequal with their better-known male contemporaries. This resistance is a teaching opportunity to address issues of genre, gender, and canonicity. In a larger sense, the articles argue for the potential of pedagogical practice to reconstitute the canon.

    doi:10.1215/15314200-3435900
  8. Charlotte Smith's <i>Beachy Head</i> and the Lyric Mode
    Abstract

    This article depicts a multimodal approach to teaching Charlotte Smith's Beachy Head that has proved successful in a sophomore-level survey. As a greater romantic lyric fragment of twenty-one blank-verse paragraphs with sixty-four footnotes and two embedded rhyming poems by the “stranger” poet, Beachy Head poses many difficulties for students. Ruwe identifies student difficulties with the poem's form and content and suggests practical methods for overcoming these barriers. She provides a reading guide to the poem's various sections and suggests ways to help students experience the poem's auditory, visual, gestural, spatial, and linguistic design through a process akin to reverse engineering. The article includes student responses, handouts, and links to useful websites for a multimodal approach.

    doi:10.1215/15314200-3435916
  9. Teaching the Short-Story Cycle, Teaching American Literature
    Abstract

    This article argues that the short-story cycle should be central to teaching American literature, because the genre crystallizes major tensions of American literary history: marginality and inclusion, the individual and the community, and the formation of a national literature from transnational and local materials.

    doi:10.1215/15314200-3435836
  10. A Portrait of Non-Tenure-Track Faculty in Technical and Professional Communication
    Abstract

    We report the results of a pilot study that offers the field of technical and professional communication its first look at material working conditions of contingent faculty, such as course loads, compensation, and professional support. Findings include that contingent faculty are more enduring with stable full-time, multi-year contracts; they carry a substantial teaching loads; and the majority are satisfied and happy in their present position, but half would prefer to be working on the tenure track.

    doi:10.1177/0047281616633601
  11. Facilitating Service Learning in the Online Technical Communication Classroom
    Abstract

    Drawing from the author’s experience teaching online technical communication courses with an embedded service-learning component, this essay opens the discussion to the potential problems involved in designing online service-learning courses and provides practical approaches to integrating service learning into online coursework. The essay addresses specifically those classrooms where students may be required to develop or find their own service opportunities, whether those opportunities are within their community, on the college or university campus, or in another community. The essay argues by implementing service learning into online classrooms and requiring students to locate their own agencies, students not only build a greater sense of civic engagement because they are working with agencies whose missions they support, but also they develop a greater sense of responsibility for their own education and the coursework they undertake.

    doi:10.1177/0047281616633600
  12. Bonding With the Nuclear Industry
    Abstract

    This article describes how a special kind of academe–industry collaboration—based on a joint appointment agreement between a university and an industry site—was set up, promoted, and experienced by a professor of technical communication and his student interns. To illustrate the nature and value of this kind of collaboration, the article discusses several of the professor’s research projects, and the teaching scenario connected with this collaboration, as well as the experience of the student interns. The keys to success for such an exchange are to (a) create a clearly structured agreement that is easy for both parties to implement within their respective institutions, (b) promote the agreement to administrators and employees at both institutions, and (c) launch into the exchange with enthusiasm for learning, networking, and finding research projects.

    doi:10.1177/0047281616633598
  13. Review: composing (media) = composing(embodiment): bodies, technologies, writing, the teaching of writing

March 2016

  1. Ecologies of Race in the Public Rhetoric Classroom
    Abstract

    &#8220;What I have offered is less an employable set of texts, lessons, or advice, and more the performance of a teacher coming to terms with race in pedagogy both during and after the course. What I have done is (re)turn to rhetoric.&#8221;

  2. Revising a Content-Management Course for a Content Strategy World
    Abstract

    Background: This teaching case describes the evolution of a course on content strategy aimed at advanced undergraduates and graduate students in the digital and professional writing programs at Michigan State University. The course has gone through three major shifts to reflect corresponding shifts in focus among professional and technical communicators: from developing content for the World Wide Web (original focus) to single sourcing; from single-sourcing to Enterprise Content Management Systems (ECMS), and from ECMS to content strategy. The case primarily focuses on the most recent shift. Research questions: How can a course on content strategy be useful to both advanced undergraduates preparing to enter the job market in industry and graduate students interested in learning theories in technical communication? In turn, how can a course on content strategy reflect current practices in industry while maintaining grounding for the course in academic research? Situating the case: Three emerging themes relevant to teaching content strategy emerge in the literature. The first is the role of the content strategist as an Editor-in-Chief, who creates a repeatable system for designing and managing all aspects of a website [1, 2, 3]. The second is the need to develop strategies for addressing stakeholders, especially clients and users, whose goals are to learn more about why they should invest in an organization and its broader vision. The third is adapting content for reuse, which involves designing content that can be easily accessed through various platforms and formats. How the case was studied: This is an experience report by the four faculty members who, together, have taught every section of the course in the last 15 years. Two of the instructors also participated in the course as students. About the case: The most recent version of the course is a one-term course that teaches theory and best practices for managing dynamic and distributed web content, while also incorporating assignments that help students practice content strategies with real clients. It addressed these issues with the previous version that focused on content management by collaborating with industry practitioners to help students understand the real-world implications of developing strategies for and creating web content with clients and organizations. It specifically addresses three themes identified from the literature-emphasizing the role of the content strategist as an Editor-in-Chief, differentiating the needs of clients and users, and designing for reuse. Course assignments include a landscape analysis of content-management systems and strategies used by various companies, designing content templates for specific clients, and developing a content strategy for a client selected by student groups. Key issues to address when developing the most recent version of the course included creating a course that was useful to graduate and undergraduate students aiming to enter content strategy professions, developing a balance between theory and practice in course readings and assignments, and revising a course to reflect current industry demands for skills in content strategy. Results: Anecdotal evidence from students is that the course was successful and acts as a defacto capstone for the program. Through their course evaluations and unsolicited follow-up emails, students exiting the most recent version of this course became valuable assets who help organizations develop big-picture strategies for adaptable content to be shared through various platforms. Conclusion: A course on content strategy that incorporates current industry perspectives helps graduate and undergraduate professional writing students become more adequately prepared for their future professions working with organizations.

    doi:10.1109/tpc.2016.2537098
  3. Flipped Classrooms and Discovery Learning in Business and Professional Communication
    Abstract

    Flipped classrooms have become a major trend in higher education. A Google search of “flipped classroom” now comes up with almost 5 million hits, a twofold increase since one of the authors presented in this issue did the same search. Flipping generally refers to a model in which activities inside and outside of class are reversed, or flipped, a pedagogy made possible by advances in technology. Bergmann and Sams (2012), who have been strong promoters of the model and have been credited with coining the term, defined the flipped classroom as “that which is traditionally done in class is now done at home, and that which is traditionally done as homework is now done in class” (p. 13). Bergmann and Sams were concerned about students who could not translate content from lectures into useful information for completing assignments. They argued that where students need help is not in hearing lectures but in answering questions and having individualized support (Bergmann & Sams, 2012, pp. 4-5). This special issue of Business and Professional Communication Quarterly, the first ever special issue of BPCQ since the journal’s name was changed from Business Communication Quarterly, offers a collection of articles on the theory and practice of flipping and contributes to the ongoing conversations and debates about the value of this approach. At first, many have assumed that the flipped component might consist of students watching videos of lectures at home and then coming to class for discussion (EDUCAUSE Learning Initiative, 2012). The focus on video lectures reminds me of the time not so long ago when students might be snail mailed CD-ROMs (remember those?) with lectures and materials for first-generation online courses. But these days, those who practice flipping successfully consider the primary goal to be increasing student interaction and engagement, as opposed to simply imparting knowledge via lectures and textbooks. Flipping makes possible teaching methods that were impossible prior to technological innovation. Thus, it is not just the flip that is significant, but the actual pedagogy, and flipped learning is not the same as a flipped classroom. Videos used in a flipped classroom are not just reproductions of live lectures on content delivered by university instructors but can instead serve as digital learning platforms. 633828 BCQXXX10.1177/2329490616633828Business and Professional Communication QuarterlyKnight editorial2016

    doi:10.1177/2329490616633828
  4. Flipping to Teach the Conceptual Foundations of Successful Workplace Writing
    Abstract

    Flipping originated in science, technology, engineering, and mathematics fields, where didactic transmission of conceptual knowledge has been the standard pedagogy. Flipping has resulted in additional focus on procedural knowledge within class meetings. This article argues that business and professional writing pedagogy, which already focuses largely on procedural knowledge within class meetings, would benefit from flipping because it could create an additional focus on conceptual knowledge outside of the classroom. The article explains why we need to teach conceptual foundations, why video is a good choice for that teaching, and what challenges we face in creating those instructional videos.

    doi:10.1177/2329490615608847