In a pediatric teaching hospital, the authors examined 16 novice medical case presentations that were classified as instances of a hybrid apprenticeship genre. In contrast to strict school and workplace genres, an apprenticeship genre results from the sometimes competing activity systems of student education and patient care. The authors examined these novice case presentations for the amount and patterns of time devoted to student learning and expert teaching, the difficulties created for participants, the sometimes misunderstood implicit messages delivered by experts, and the opportunities to address educational objectives. This study offers professional communication researchers a model that combines quantitative and qualitative methodologies to assess the effects of competing activity systems in the development of communication expertise.

This article investigates how Confucianism inspires an indirect style in professional communication in China. Particularly, the author examines two major philosophical principles of Confucianism, Li (rituals/rules) and Ren (love/benevolence), and discusses how they encourage individuals to establish proper human relationships, to humble themselves, and to shun pure personal profits. Dictated by Confucianism, Chinese writers often focus on interpersonal relationships, humble themselves, and avoid personal profits before discussing pertinent business issues. As a result, Chinese writers are indirect in their style. They often employ the indirect style to accommodate two pragmatic acts: (a) establishing their ethos that helps create a strong bond between individuals at a more personal level and (b) building a harmonious social structure at a more societal level. Such a style is conducive to successful business transactions. So, it should not be explained as ineffective or as mere digressions.

This article examines the authors’ arduous struggle to develop a professional communication program that would not only meet their students’ professional and intellectual needs but also achieve an identity consistent with their goals as scholars and teachers of composition. Ultimately, the authors argue that a professional communication program that combines in its teaching the ethos of a liberal arts tradition along with the practical skills needed by writers in the workplace is both desirable and possible but that it must be flexible enough to allow for ongoing curricular and philosophical negotiations to meet changing contextual demands.

Efforts to get workers to change significantly their communication practices often fail. This failure occurs because external consultants, who are often academics, and internal organizational development specialists see changing communication practices as merely introducing new skills rather than altering the way workers habitually think and talk about communication. In this article, the author uses organizational theory and details from his research and consulting experience to explain why changing communication practices is difficult. He proposes a theory-based framework to help the professional and managerial communication disciplines better understand the steps necessary to change communication practice and norms in large, complex organizations.

Using a previous study at the same site for comparison, this study examines how recent adoptions of intranet and improved mail technologies have altered the collaborative practices of corporate communication writers at an insurance company. A systematic analysis of collaborative activities using a newly developed continuum shows that the writers’ jobs were significantly transformed by the company’s transition to a digital concept of writing. In particular, writers focused less on producing text and more on developing, coordinating, and structuring the newly adopted corporate intranet.

Drawing on globalization literature, this article analyzes key themes in globalization discourse, discusses their implications for professional communication programs, and links the themes specifically to the literacies professional communicators need to develop in the context of globalization. The article proposes a framework for professional communication literacies in this context to facilitate dialogue about the implications of globalization for literacies in professional communication programs and help teachers and program developers design and revise courses and programs that foster global literacies. It concludes by suggesting specific examples for applying this framework to the development or revision of teaching materials, courses, and programs.

This article explores the value of rhetorical genre theory for health care and professional communication researchers. The authors outline the conceptual resources emerging from genre theory, specifically ways to conceptualize social context, professional identity formation, and genres as functioning but hierarchical networks, and discuss the way they have used these resources in two separate but complementary health-care studies: a project that documents the ways regulated and regularized resources of the genre of case presentations shape the professional identity formation of medical students and a project that extends this theoretical work to observe that genres, especially policy genres, function to regularize or control other genres and shape the identity formation of midwives in Ontario, Canada. The authors also observe that the implications of rhetorical genre theory have impelled both of these studies to develop an interdisciplinary trajectory that includes members of health-care communities as participating researchers.

As a response to research about both the work space of professional writers and the pedagogy using workplace simulations, a professional writing course was adapted for a high-tech conference room equipped with electronic meeting tools. This experiment improved students’ learning of course content, which included collaborative writing strategies, project management, and teamwork; research methods; presentation and design skills; and organizational culture and professional development. Students also better understood workplace realities and distinctions between academic and workplace environments. In addition, the experiment facilitated students’idea sharing and communication as well as their preparation for transitioning to the workplace. The teaching experience was more creative and rewarding, too.

By wedding a historical materialist understanding of class formation to pedagogical efforts at teaching ethics in the professional writing classroom, language-arts instructors can intervene at an important postindustrial juncture between culture and economics. They can take a vital role in the formation and political developmentof elite and influential knowledge workers, making them more critical of the links between diachronic economic developments and locally experienced institutions such as communication practices and organizational constructions.

Critical theorists often attack economic capitalists for focusing excessively on profit. But critical theorists are themselves capitalists—cultural capitalists—and they also pursue profit: in the form of publications, promotions, enhanced reputations, tenure, and course releases. Economic capitalists typically use profit for constructive reasons: as a form of audience analysis and as a way to create the wealth that enables other people to work, to have specialized jobs (including professorships), and to raise families. Profit is an integral part of the communication of economic capitalism, and the profit motive helps capitalists create safer products and usable professional communication.

A set of discourse-based methods—genre theory, genre analysis, and discourse analysis—can provide a descriptive basis for a critical analysis of the multiple connections between discourse practices and their underlying concepts and categories within professions. To illustrate this theoretical and methodological project, this article analyzes prognosis in the discourse of medicine. Using Goffman’s (1959) distinction between front-stage and back-stage discourse, the author suggests that a back-stage discourse of prognosis points to problems with prognosis in the front-stage discourse of medical encounters between oncologists and patients who have been diagnosed with cancer. The analysis shows that the oral genre of treatment discussion in oncology encounters is organized to allow practitioners to do, appear to do, or avoid doing difficult work like presenting a prognosis. The article suggests that discourse-based methods have the potential to become the basis for productive critical engagement between practitioners and researchers in professional communication.

Recent scandals in the business community have alerted professional writing teachers to the importance of highlighting ethics in the curriculum. From former experiences in teaching courses emphasizing ethics, the authors have adapted the curriculum to include a limited discussion of ethical approaches and terms and assigned group writing projects that consider the effects of business on the broader community. As a result of the integration of this ethical component into the entire course, students learn major ethical approaches; gain a vocabulary of ethical terms they can apply in the business world; interrogate the larger questions of business and its interactions with the local, national, and international community; and engage in the kind of dialectical discussions that require critical thinking.

As society increasingly inhabits digital spaces in addition to physical places, the environment in which professional communication programs function undergoes fundamental change. The specific dynamics of these digital spaces have resulted in the emergence of learning marketspaces and present a program with three choices for positioning itself: (1) staying at its homestead, its own individual home page; (2) paying rent for a space in someone else's learning marketspace; or (3) partnering to build a learning marketspace. This article addresses the third choice and suggests how programs may go about partnering to build a learning marketspace. The authors examine the following questions: Why partner to develop a learning marketspace? What are critical components of a learning marketspace for professional communication? and How might we assess a program's readiness for partnering in the learning marketspace?

During the past 30 years, workplaces in Northern Ireland have suffered the consequences of ongoing political and religious conflicts, often resulting in severe operational disruptions and financial loss. Yet little if any research has explored organizational communication in divided workplaces such as those in Northern Ireland. This study examines intergroup relations and communication within such settings. It employs a range of research methodologies to ascertain the perceptions and perspectives of employees in four of the largest workplaces in Northern Ireland, including their perceptions about appropriate ways to deal with contentious issues. The findings should be relevant to those interested in communication in diverse workplaces.

Although the literature has usually characterized Chinese business correspondence as indirect, this article illustrates how Chinese writers used directness in 115 extant English-language business letters to Jardine, Matheson & Company Ltd. in the nineteenth century. Taking a general speech-act approach and a linguistic pragmatics analysis to determine the incidence of directness and indirectness, the author then uses cultural analysis to understand why the writers used directness and indirectness. The analysis shows that indirectness in the organization of the message served to establish an informational context whereas directness served to signal a strong proximity dimension in the relationship between the correspondents. The article proposes that these Chinese writers may have chosen directness precisely to signal proximity, especially where power differentials were great.

Professional communication is a growing component of English departments and other communication programs. Yet, in most cases, the term professional communication is used as a catchall term for various types of workplace and occupational writing. As such, professional communication, as it is currently framed, seems to have little to do with professionals or the process of professionalization. This article calls for a more thorough examination of the concept of professional communication by reviewing (1) the ways in which researchers have used this term to describe the rhetoric of professionals who communicate, (2) the democratic and knowledge-based contradictions between rhetorical scholarship and professional powers, and (3) the current challenges facing professional workers, including deprofessionalization and proletarianization. The author argues that if professional communication research and teaching are to remain prominent parts of academic programs, researchers, theorists, teachers, and students must become more aware of conceptual issues that inform and define professional work.

Professional communication is a growing component of English departments and other communication programs. Yet, in most cases, the term professional communication is used as a catchall term for various types of workplace and occupational writing. As such, professional communication, as it is currently framed, seems to have little to do with professionals or the process of professionalization. This article calls for a more thorough examination of the concept of professional communication by reviewing (1) the ways in which researchers have used this term to describe the rhetoric of professionals who communicate, (2) the democratic and knowledge-based contradictions between rhetorical scholarship and professional powers, and (3) the current challenges facing professional workers, including deprofessionalization and proletarianization. The author argues that if professional communication research and teaching are to remain prominent parts of academic programs, researchers, theorists, teachers, and students must become more aware of conceptual issues that inform and define professional work.

This article proposes ethnomethodology as a theoretical approach for resolving the structure-agency binary and for treating the activities of writers in organizations as simultaneously embedded in and constitutive of organizational context. Structure is defined as those elements of social circumstances that writers orient to as relevant to their immediate writing task. In orienting to these elements, writers reproduce them as external and constraining social facts. The value of ethnomethodology is illustrated with data from a study examining the social practices that surrounded the writing of an evaluation report by two managers in an educational institution.

This article explores three ways to design US empirical methods to be more valid and ethical in cross-cultural studies. First, intercultural researchers need to distinguish broad rhetorical and cultural patterns from regional, organizational, and personal patterns, a process that requires balancing the fact of difference with the need for generalization. Second, US researchers need to distinguish not only the differences in rhetorical patterns in a form of communication but also in the ways that form is used rhetorically. Third, researchers need to construct researcher-participant relationships that are sensitive to the values of organizational relationships in both cultures.

This article turns to the concept of interdisciplinarity as a framework for the design and development of observational studies investigating the discourse of medicine in language-based fields such as linguistics, rhetoric, composition, and professional communication. It argues that observational studies be designed as disciplined interdisciplinary studies, defined as research that makes an acknowledged contribution to both medicine and language studies. It proposes two guiding principles for the design of observational studies in medicine, both of which focus on issues of prospective design.

Teaching business communication in Russia involves operating in a high-context, oral culture where few documents are created. However, this article analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. For historical, political, and economic reasons, less documentation is used in business transactions in Russia than is used in the United States. Subsequently, communication scholars have been afforded little opportunity to analyze Russian business documents. This study uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a more oral, less litigious environment than Western countries like the United States.

What is the primary focus of business communication teachers in classrooms in which English is not the native language of students? Do they concentrate on strategies for improved professional and interpersonal communication skills, or do they direct most attention to purely language issues? These questions have become more important because the number of nonnative English students in business communication classrooms in the United States, the United Kingdom, Australia, and so forth is increasing and because English is becoming more important for business and education in many Asian and African countries. This article outlines some of the language-related problems that occur when teaching nonnative speakers business communication and calls for a drive to address the issue of acceptable language usage in this context.

To bridge the gap between composition and professional communication studies, we should add multiculturalism to the widely accepted international perspective in professional communication instruction, thus transforming the classroom into a contact zone (Pratt). The practical necessity of intercultural communication in a global marketplace necessitates internationalization. The international perspective, accounting for the heterogeneity of the technical communication audience, focuses on audience analysis and leads us to encourage students to learn about the multiple, cultural layers of audience. A multicultural perspective, however, can teach students of professional communication about the complex relationship between language and ideology and the underlying forces that shape and reflect the ways we use language. Multiculturalism's critical component provides insights into the structures and ideologies of domination/subordination and provides students with the linguistic, intellectual, and moral tools for resisting fear and prejudices. Likewise, the international perspective in professional communication can inform issues of audience analysis in composition.

Narrative has been neglected in the education of professionals. The persuasive power of narrative is essential to all the sense-making activities that govern the lives of professionals, for in sense making, they are regularly using narrative. The central example here is the O. J. Simpson legal defense that was organized within the narrative frame of Simpson's story. The authors compare his story with a famous Norwegian folktale to illustrate the role narratives play in amplifying the values of a community. Using Propp's structural analysis of the folktale, they deconstruct the Simpson trial, which reveals implications of the narrative paradigm for the professional.

This article calls for a rhetorical perspective on the relationship of gender, communication, and power in the workplace. In doing so, the author uses narrative in two ways. First, narratives gathered in an ethnographic study of an actual workplace, a plastics manufacturer, are used as a primary source of data, and second, the findings of this study are presented by telling the story of two women in this workplace. Arguing that gender in the workplace, like all social identities, is locally constructed through the micro practices of everyday life, the author questions some of the prevailing assumptions about gender at work and cautions professional communication teachers, researchers, and practitioners against unintentionally perpetuating global, decontextualized assumptions about gender and language, and their relationship to the distribution and exercise of power at work.

The increasing importance of NAFTA (the North American Free Trade Agreement) to the US economy makes understanding Mexico important. Because the histories and cultures of the United States and Mexico differ significantly, written communications also differ. Rhetorical strategies for written business communication in Mexico reflect the country's bloody, cyclical history and its resulting culture characterized by collectivism, high power distances, fatalism, and emphasis on building trust and relationships. Despite Mexico's economic problems, it is a country in transition. Because of the increasing presence of US business entities in Mexico, communication protocols are changing as US technology and ways of doing business infuse the traditional Mexican culture. Understanding how to communicate effectively in Mexico requires understanding its history and culture as well as changes occurring there. US writers must know where any Mexican company is situated along this changing cultural continuum and how the continuum shapes the design of written business communication.

This article proposes a model of organizational change by describing change as a discursive process, sparked by a conflict in an organization's narratives and images. As such, change is the process of realigning an organization's discordant narratives and images. Several implications that the model has for organizational communication and for the study of organizational change are presented.

Carolyn Miller's definition of genre as “social action” has become widely accepted in writing studies; this acceptance has prompted troubling questions about the teaching of professional genres. Because current research emphasizes Miller's reconceptualization of “exigence” as a socially construed need for particular kinds of writing and talk (155-58), some researchers now suggest that unless a genre's social exigence can be fully replicated in the classroom, the genre cannot be taught effectively. Genres, however, entail several kinds of exigence: social exigence that prompts generic writing; social exigence that is reflected in the generic text; textual exigence that shapes the rhetorical situation; and what I call educational exigence, an exigence that prompts writers to learn explicitly how to compose generic texts. Educational exigence was evident in the writing processes of two technical translators who composed in a variety of genres, both familiar and unfamiliar to them. The translators not only responded to educational exigence but also followed a well-considered strategy for gathering information about generic texts.

The purpose of this study is primarily twofold: (1) to determine what factors, if any, are predictors of computer anxiety among business communication students and (2) to explore alternative teaching strategies suggested by the literature to effectively reduce computer anxiety in business communication classrooms. Participants consisted of 431 students enrolled in business communication courses during the 1995 spring semester at three state-supported universities in three southern states. Statistical analyses revealed that gender, keyboarding skill, age, socioeconomic status, and self-directedness are adequate predictors of computer anxiety in business communication students. Teaching strategies for reducing or eliminating computer anxiety in business communication classrooms are discussed.

This article describes the writer's experiences teaching American business writing in Russia and attempting to find documents for comparison of Russian and American approaches to business communication. She discovered that most documents common in the United States are rare or nonexistent in Karelia, where in many ways organizational culture is oral culture; documents exist largely to show to officials rather than to communicate with customers, clients, superiors, or subordinates. Although Hall's model of high-context communication accounts for some cultural differences between Americans and Russians, it is important to note the differences between Russians operating in official mode and in personal mode to understand the amount of explicitness and directness appropriate in various situations.

In this article, the review process is described as a method of formative evaluation of texts. The description is based on three empirical studies of professional writing practices. It includes the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. The studies make clear that review serves more goals than just improving the text. For improving the text, other methods than review probably produce better and more reliable results, especially when the goal is to improve the usability of the text. But review also has the function of having the information checked by experts and of building consensus and commitment in the organization. Because in most organizations review is taking place anyway, all remarks about the quality and acceptability of the document that are collected in the review process can be considered additional information that writers could use—with caution.

A new orientation toward intercultural and international communication will demand a redefinition of the professional communicator and professional communication: Translation—understood in a broad sense—will become a crucial skill. Analyzing what is absent from contexts and messages will become just as important as editing and refining what is present in them. This article considers the process of translation in the framework of the postmodern debate about language and reality as well as the economic, cultural, and social phenomena that have transformed the communication landscape during the past 50 years.

This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.

This article argues for the long-term value of client-based group projects in an introductory technical communication course. Survey results are presented from 73 former technical communication students with two to seven years of workplace experience. Lasting five to six weeks, these projects are a compromise between a briefer conventional case method and a more lengthy individualized internship or cooperative education experience. The projects reinforce research, analysis, and reporting skills, such as interviewing specialists and conducting survey research, that graduates continue to value highly even after years of workplace writing. When framed as such, client-based projects also encourage students to define and debate public policy issues.

This article considers on-line documentation's place in a two-year college's technical communication program. Such a course can be successful if instructors (1) emphasize design principles rather than a particular software package; (2) build on rhetorical skills students already possess, while developing the new skills necessary for authoring documents for the computer screen; and (3) acknowledge the need for their own professional development.

Many technical writing programs across the country have their students go out into the community and do writing projects for local businesses, campus organizations, government agencies, or nonprofit organizations. Few, however, take advantage of the increasingly popular pedagogy known as service learning. This article describes how to set up such service-learning courses and how to anticipate certain types of problems. Also discussed are some of the many benefits, both pedagogical and civic/humanitarian, that this truly real-world approach brings to the teaching of technical writing and, potentially, to the teaching of other forms of professional writing.

Research in organizational socialization outlines a common process of transition making. Newcomers first anticipate what the workplace and their involvement there will be like and then adjust these expectations upon encounter with organizational reality. Encounter often brings some disappointment, so struggles with motivation must be resolved before the initiates are ready to settle in and become contributing members. A survey of this research, illustrated with case study excerpts from undergraduate student interns, suggests that classes intended to prepare students for workplace communication can do so more effectively if they make students aware of this adjustment process and if they help students explore the possible writing implications of such nonwriting issues.

This article explores narrative theory and research in fields closely allied with professional communication to clarify the value of narrative to our discipline. It addresses the move in many fields to reconceptualize research as narrative. Placing narrative within a postmodernist frame, it examines the centrality of ethnography within a postmodernist view. The importance of ethnography in research is related to two key narrative questions that ethnographic theorists in other disciplines are addressing: Who is telling the ethnographic story? For what purposes is the story told? This article supports the importance of taking a critical stance toward these questions and discusses the implications of postmodernist ethnographic theory for research in professional communication.

Teachers of professional writing should try to integrate legal literacy into undergraduate writing courses in order to provide students with the kinds of literacies that many instructors and researchers want to promote in classes today. On one level, the almost complete exclusion of legal writing from most undergraduate professional writing classes should be reconsidered. This practice fails to meet the needs of a significant number of students who are considering careers in the legal profession. This neglect allows the legal system to remain a mystery to our students. This article analyzes how current literacy theory supports the integration of legal writing into the undergraduate curriculum and examines some of the relationships between rhetoric and legal writing pedagogy.

This article reports Social Sciences Citation Index® citations of six periodicals, three that cover business communication explicitly and three that address related areas. The results indicate that business communication articles are cited by many different journals—primarily in the areas of written communication, social sciences and education, and business and economics—but are not cited frequently. The results also indicate that business communication periodicals compare favorably on several indexes of impact with 10 communication journals studied by Clement So. Some differences are noted between the six journals, and the most-cited business communication articles are identified.

Many teachers of technical and business communication consult in business, industrial, and governmental organizations. To make the consulting experience successful and to understand the communication problems in an organization, the consultant should be aware of how the organization's culture may affect communication practices of members and should learn to read the various signs of organizational culture. Effective reading of cultural signs may be critical to the consultant's success or failure.

This article explores the problems with most business communication courses today—the general lack of real-world applicability in the textbooks and approaches used to teach the subject. Based on many employers' concerns that students are not getting the kind of real-world preparation they need in the area of business communication, the article suggests some practical solutions and effective pedagogical techniques that will make the course more real-world oriented and, therefore, more useful for today's business graduate. It also suggests ways to prepare students more realistically and specifically for the kinds of communication tasks they will be expected to do in a corporate setting in their first jobs after graduation.