Journal of Business and Technical Communication

53 articles
Year: Topic: Clear
Export:
qualitative research ×

April 2026

  1. From Monologue to Dialogue: Communication Strategies of Chinese Museums on Weibo and the Imperative for Participation Awareness
    Abstract

    This study investigates the social media strategies that Chinese museums use in communicating on Weibo, focusing on the ways these museums engage with the public and the effectiveness of their online interactions. Combining grounded theory and content analysis, the authors analyze 319 posts from six major museums and 842 posts from 36 smaller museums. Their findings suggest that although museums effectively use social media for educational purposes, there is room for more interactive and diverse content to enhance public engagement. The study provides practical insights on how museums can optimize their social media strategies by emphasizing audience-centered communication and greater interactivity in order to foster deeper connections with the public.

    doi:10.1177/10506519251404923

October 2025

  1. Teaching Ethics in Communication and Business Courses: The Use of Standard Versus Virtual Reality Video
    Abstract

    This article explores the benefits of the use of standard versus virtual reality (VR) video when teaching ethics in communication and business courses. It presents a two-semester classroom study in which during one semester, students were given a case analysis and shown either a standard or a VR video, and during the next semester, students were given the same case study but were shown both a standard and a virtual video and engaged in group deliberation. The authors relate their findings from this study to practical wisdom about ethics and offer recommendations for the pedagogical leveraging of visual literacy in communication and business courses.

    doi:10.1177/10506519251348448

April 2025

  1. Korean Professionals’ Experience With Using Business English as a Lingua Franca (BELF): A Grounded Theory Approach
    Abstract

    This study uses grounded theory to explore Korean professionals' experience with communication in Business English as a lingua franca (BELF). The author collected data for the study by conducting semistructured interviews with 12 Korean professionals, resulting in 120 concepts, 33 categories, and 14 main categories in the coding process. The findings highlight the significance of accommodation, which affects the success of BELF communication and serves as a major action for resolving problems. The study emphasizes that BELF dynamics should be understood as a multifaceted and interactive process in which various factors are intricately interconnected, giving rise to fluid and complex BELF phenomena.

    doi:10.1177/10506519241307789

January 2025

  1. Inhuman Rhetoric: Generative AI and Crisis Communication
    Abstract

    This article considers the rhetorical risks of using generative AI to compose organizational communication during crises or in the aftermath of tragedies. It focuses on a case study in which representatives of Vanderbilt University’s Peabody College of Education and Human Development disclosed their use of ChatGPT to write a response to a school shooting at another university. The author argues that although generative AI can often be useful in technical and professional communication, it can also undermine perceptions of “rhetorical humanity” if its use is disclosed or discovered, making it rhetorically risky in certain contexts. Thus, knowing when not to utilize AI is an important aspect of AI literacy for practitioners.

    doi:10.1177/10506519241280594

July 2024

  1. Using Generative AI to Facilitate Data Analysis and Visualization: A Case Study of Olympic Athletes
    Abstract

    The ability to work with data is an important skill for students enrolled in technical and professional communication programs, but students with limited mathematical and computer programming literacies might find it difficult to do basic data analysis or customize data visualizations. This article examines the extent to which ChatGPT can make data analysis and visualization more accessible for students with limited technical proficiency. The results suggest that although the tool is poised to have a substantial impact in helping students create effective data visualizations, its efficacy as a data analysis tool is more limited.

    doi:10.1177/10506519241239923
  2. Exploring Artificial Intelligence Tool Use in a Nonprofit Workplace
    Abstract

    This case study offers examples of the use of artificial intelligence (AI) writing tools at a small nonprofit workplace dispute resolution center. It explores the limits and strengths of these AI tools, as well as the mediation field's concerns around using AI as a replacement for mediation work. Further, it explores the implications of AI tool use for the ethos of the writer and the AI tool itself as well as for the current pedagogy deliberations occurring in the technical writing field at large.

    doi:10.1177/10506519241239661

January 2024

  1. Digital Video as a Discussion Board: A Case Study and Collaborative Autoethnography of Experiences
    Abstract

    This article presents a case study of an online class in technical and professional communication pedagogy (the teaching of technical and professional writing) that uses digital video technology for discussions. Because students in the class share their experiences using the video technology, the study uses a collaborative autoethnography framework to learn if the digital technology, Flipgrid, would enhance students’ experiences with discussions in an online class compared to their experiences with discussions on traditional discussion boards. Providing such exposure to a new technology tool can help students gain the confidence that is necessary for learning new technologies in the workplace. When the technology did not provide the hoped-for results after a few weeks, the class stopped using it, returning to the traditional discussion board in the learning management system, which can be more effective when teachers participate and organize students into small groups. Reflecting on what happened, students in the class collaborated on this article to share their experiences.

    doi:10.1177/10506519231199487

April 2023

  1. Segmentation, Surveillance, and Automation: Practical and Ethical Considerations for Attracting, Sustaining, and Monetizing Audience Attention Online
    Abstract

    Through a case study of a popular food and recipe blog (Pinchofyum.com), this article details how two content creators practicing an advertising-based business model built a loyal audience and profitable business. A content analysis of the income reports published by the site's creators found that their advertising-based business model incentivized them to (a) segment their audience, (b) surveil their audience, and (c) automate interactions with their audience. This incentive structure led the content creators to employ an inconsistent and often problematic persona of their intended audience as they aimed to scale their ability to build trust with a rapidly growing audience. These findings provide guidance for aspiring online entrepreneurs and technical communicators desiring to understand the implications of distributing their content on platforms funded through advertising.

    doi:10.1177/10506519221143107

July 2022

  1. Ethical Dimensions of App Designs: A Case Study of Photo- and Video-Editing Apps
    Abstract

    This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.

    doi:10.1177/10506519221087973

January 2021

  1. Is It Fake News or Is It Open Science? Science Communication in the COVID-19 Pandemic
    Abstract

    This article explores science communication in the context of COVID-19 through a case study of a January 31, 2020, bioRxiv preprint publication that led to conspiracy theories by suggesting that SARS-CoV-2 originated in the laboratory through genetic engineering. Analysis will consider the initial preprint, the scientific critique that led it to be withdrawn, the conspiracy theories that continue to circulate, and the larger debate that this example has sparked among advocates and critics of open science.

    doi:10.1177/1050651920958506
  2. Drafting Pandemic Policy: Writing and Sudden Institutional Change
    Abstract

    This article reports findings from an institutional ethnography of university stakeholders’ writing in the early days of the COVID-19 pandemic, illustrating the affordances of this methodology for professional and technical communication. Drawing on interview transcripts with faculty and administrators from across the university, the authors contextualize the role of writing in the iterative, collaborative, distributed writing processes by which the university transitioned from a traditional A–F grading scheme to a pass or fail option in just a few business days. They analyze these stakeholders’ experiences, discussing some effects of this accelerated timeline on policy development, writing processes, and uses of writing technologies within this new context of remote teaching and learning.

    doi:10.1177/1050651920959194
  3. Frozen Meat Against COVID-19 Misinformation: An Analysis of Steak-Umm and Positive Expectancy Violations
    Abstract

    COVID-19 has forced many businesses to adjust their communication strategies to fit a new reality. One surprising example of this strategy adjustment came from the company Steak-umm, maker of frozen sliced beef. Instead of finding new ways to promote its products, the company shifted its focus to the public’s urgent needs, breaking down possible approaches to navigating information flow during the pandemic. This resulted in overwhelming praise on social and news media, including almost 60,000 new Twitter followers within a week. Drawing on expectancy violation theory, this case study examines Steak-umm’s strategy, the content of social media responses, and why the approach was successful.

    doi:10.1177/1050651920959187

October 2020

  1. Legally Minded Technical Communicators: A Case Study of a Legal Writing Course
    Abstract

    Understanding the law and its impact on the practice of technical communication has been an important scholarly thread in technical and professional communication (TPC) for more than two decades. Technical communicators recognize the impact of their work on stakeholders as well as the potential liability issues associated with composing technical communication documents. While this scholarship is widespread, relatively few pedagogical resources are available to prepare students for success in a litigious world or to guide instructors in teaching legal writing. This article offers a case study of a legal writing course that prepares TPC students to develop legal literacy and succeed in the workplace.

    doi:10.1177/1050651920932198

October 2019

  1. Positive Deviance as Design Thinking: Challenging Notions of Stasis in Technical and Professional Communication
    Abstract

    In design thinking, extreme users have found work-arounds for common problems, but they are few in number and often overlooked in toolkits and write-ups. This article posits that positive deviance, an approach to social and behavioral change that is compatible with design thinking, offers technical and professional communicators an accessible and innovative methodology for engaging extreme users. The authors analyze a case study of how the positive deviance approach was used to address federal recidivism on the U.S.–Mexico border. They conducted a positive deviance inquiry to arrive at the everyday replicable behaviors that enabled released individuals to complete their terms of supervised release successfully, despite the odds against them and without access to special resources. The authors conclude by discussing the value and implications of focusing on extreme users.

    doi:10.1177/1050651919854057

July 2019

  1. Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom-Up Organizational Change
    Abstract

    By analyzing a case study of organizational decision making at a large research university, this article argues that the agency to make a difference within organizations—to effect organizational change—is not exclusive to those in positions of authority. This case study demonstrates how subordinate members of a university affected management’s decision-making process through their use of rhetorical identification. Specifically, these organizational members gained this agency by reproducing certain values and identities through epideictic rhetoric in order to encourage collective action and effect organizational change from the bottom up.

    doi:10.1177/1050651919834979

April 2019

  1. Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air
    Abstract

    This study analyzes the December 2014 “nut rage” incident on Korean Air Lines by means of in-depth interviews with corporate communication experts. We examine how Korean Air managed this crisis of legitimacy, asking whether its legitimization strategy and tactics were effective. The authors argue that Korean Air breached both cognitive and moral legitimacy in terms of leadership, corporate culture, internal and external communication, and legality. The results demonstrate to other organizations what types of legitimacy resources and tactics are required in order to meet social expectations in their responses to crises.

    doi:10.1177/1050651918816360

January 2019

  1. Digesting Data: Tracing the Chromosomal Imprint of Scientific Evidence Through the Development and Use of Canadian Dietary Guidelines
    Abstract

    The Eating Well With Canada’s Food Guide (CFG), which represents Canada’s official dietary guidelines, is designed to address high rates of obesity and diet-related chronic disease in Canada. This article presents a qualitative study of the social and ideological actions that the CFG performs. The study draws on the concepts of antecedent genres and uptake from rhetorical genre studies, applying them in a multimodal analysis of the CFG and interviews with the CFG’s producers and registered dietitians (RDs) who work with vulnerable populations. Findings reveal that scientific representations play a profound role in the social and ideological actions that the CFG performs. The author demonstrates how representations of scientific evidence from nutrition science, as exemplified in the concept of the Food Guide Serving, are taken up by the CFG and, in turn, how these scientific representations influence RDs’ use of the CFG and dominate, rather than facilitate, discussions about healthy eating. The study suggests that the CFG, instead of being an enabling resource, is a limiting document: It limits who can make healthier food choices and how such choices can be made.

    doi:10.1177/1050651918798683

October 2018

  1. Feminist Digital Research Methodology for Rhetoricians of Health and Medicine
    Abstract

    This article argues that rhetoricians of health and medicine can benefit from new methodological orientations that more fully account for conducting digital research within vulnerable online communities. More specifically, this article introduces a feminist digital research methodology, an intersectional methodology that helps rhetoricians of health and medicine contend with the overlapping rhetorical, technological, and ethical frameworks affecting how we understand and collect health information, particularly within vulnerable online communities. The author considers methodological shifts in Internet research ethics, rhetorics of health and medicine, and feminist rhetorics as well as definitions and conceptions of online communities and vulnerability. The author next draws from a 5-year case study of an online childbirth community to demonstrate how a feminist digital research methodology offers an alternative methodological orientation that helps researchers navigate ethical decision-making practices that arise from conducting health research within vulnerable online communities. Finally, the author outlines the broader implications of this methodology by suggesting three ways that scholars can use it within and beyond the field.

    doi:10.1177/1050651918780188

July 2018

  1. Work Motivation in the Rhetoric of Component Content Management
    Abstract

    This article describes a 12-month qualitative study that analyzes how a company’s transition to component content management (CCM)—a set of methodologies, processes, and technologies that allows working with texts as small components rather than complete, static documents—influences the work motivation of its technical communicators. The analysis is based on actor-network theory and the theories of work motivation from economics. When technical communicators felt that CCM’s only focus was efficiency and savings and that they were not recognized and connected to the fruits of their labor, their motivation decreased. But their motivation increased when they were engaged in job crafting—reshaping their understanding of the fruits of their labor and gaining recognition through prosocial behavior.

    doi:10.1177/1050651918762030
  2. Coordinating Distributed Memory
    Abstract

    This case study of an environmental engineer’s proposal-writing process reveals how the engineer (Beatrice) reifies, archives, and accesses her distributed memory across physical and digital sources in order to write proposals. Based on the authors’ observations of Beatrice’s proposal-writing process and their interviews with her, they arrived at three key conclusions: Beatrice distributes her memory across multiple physical and digital sources, the (spreadsheet) product calculator helps Beatrice to manage her cognitive load and relieve her working memory, and the product calculator allows Beatrice to reassemble her distributed memory and coordinate her cognition.

    doi:10.1177/1050651918762028

October 2017

  1. Writing and Women’s Retention in Engineering
    Abstract

    Engineering disciplines have focused on recruiting and retaining women, assessing factors that contribute to decisions to enter or exit the field at every level. While many studies have examined writing in engineering disciplines, few have looked at writing’s role in women’s decisions to remain in or leave engineering. Using a case study of a professional civil engineer, Katy, this study examines the role that writing played in her dissatisfaction with engineering and her ultimate decision to leave the field. The author analyzes two genres of writing, meeting minutes and a preliminary engineering report, to explore how Katy’s writing practices often ran counter to her coworkers’ or supervisors’ approaches. While a single case study makes generalization impossible, this work opens the door to future research that accounts for writing in recruiting and retaining women.

    doi:10.1177/1050651917713253

July 2017

  1. Rhetorical Narratives of Black Entrepreneurs
    Abstract

    Using cultural empowerment as a conceptual framework, this study emphasizes the interrelated role of culture, rhetorical agency, and empowerment in discursive analysis and communicative practice. Twelve black business owners were interviewed using a narrative inquiry approach. Thematic analysis revealed that these entrepreneurs enacted rhetorical agency in ways that work within oppressive systems and resisted damaging dominate discourses about black businesses. By highlighting the rhetorical narratives of black entrepreneurs, this study also addresses the need for a more culturally sensitive approach in business, professional, and organizational communication.

    doi:10.1177/1050651917695540

July 2016

  1. Learning How to Speak Like a “Native”
    Abstract

    This article examines the oral communication training that took place in Eloqi, a virtual language-learning community. Eloqi (a pseudonym) was a for-profit start-up that built and operated a proprietary Web-based, voice-enabled platform connecting English-language learners in China with trainers in the United States. While it existed, Eloqi’s unique platform was used to deliver short, one-on-one lessons designed to improve students’ oral English communication skills. Using the ethnography of communication and speech codes theory, a theoretical–methodological approach, the author presents an analysis of the speech code, or code of communicative conduct, employed at Eloqi. This code of English logic, which Eloqi’s community members associated with native English speech, comprised six locally defined rules for oral English speech; namely, speech had to be organized, succinct, spontaneously composed rather than rehearsed, original and honest, proactively improved, and positive. This article discusses the significance of this code, particularly as it pertains to cultural communication, and concludes with some implications for researchers and practitioners in business and technical communication.

    doi:10.1177/1050651916636363

January 2015

  1. Introducing Agile Project Management Strategies in Technical and Professional Communication Courses
    Abstract

    Technical and professional communicators spend a good deal of time managing teams and documentation projects, and their organizations are increasingly introducing new project management practices. This article introduces Agile project management strategies that were created in software development environments, exploring how these iterative strategies can complement the traditional linear project management approaches that are taught in technical and professional communication (TPC) programs. To do so, the author presents a brief history of Agile, a case study of how the author applied specific Agile strategies in a grant writing course, and a comprehensive set of tips for implementing Agile in other TPC courses.

    doi:10.1177/1050651914548456

October 2014

  1. Unwriting Food Labels
    Abstract

    This article examines the challenges resulting from the regulation of written discourse on food packages. It uses as a case study Hong Kong’s strict new food-labeling law that requires distributers and retailers to remove certain nutritional claims from packages of imported food before they sell them. This practice of redacting unlawful text on packages requires that distributers and retailers engage in complex processes of discursive reasoning, and it sometimes results in packages that are difficult for customers to interpret. The case study highlights important issues in the regulation of commercial texts concerning collaboration, intertextuality, and the conflicts that can arise when the principals, authors, and animators of such texts have different agendas.

    doi:10.1177/1050651914536186

April 2014

  1. Communication Challenges in the Hospital Setting
    Abstract

    Hospitals have encountered significant changes since implementing the hospitalist model. The changes have been most prevalent in the communication between patients, primary care physicians, specialists, and hospitalists. This comparative case study examines hospitalists’ and patients’ perceptions of communication challenges. During interviews, hospitalists reported that most of their communication challenges related to patients and their families. But during group sessions, hospitalists reported that less than one third of their communication challenges related to patients and their families. A comparison of patients’ and hospitalists’ perceptions demonstrates that there are critical gaps in patient education that affect patients’ care and their trust in their caregivers.

    doi:10.1177/1050651913513901

October 2013

  1. iPads in the Technical Communication Classroom
    Abstract

    Integrating and using technology in the technical communication classroom is an ongoing interest and challenge for the field. Previous work tends to focus on best practices and other types of generalized advice, all of which are invaluable to teachers. But this article encourages teachers to also pay attention to sociotechnical forces and dynamics in local settings. It explains how a cartography of affect can be useful in demonstrating how technologies become imbued with meaning and significance in particular pedagog-ical contexts. The authors illustrate the value of this mapping practice through a case study of iPad integration and use in a technical communication service course and its teacher-training course. They also provide examples of heuristic questions that can guide critical cartography projects in local settings.

    doi:10.1177/1050651913490942

April 2013

  1. Material and Credentialing Incentives as Symbolic Violence
    Abstract

    This article reports the results of a qualitative study on the joint publication of research articles by a group of supervisors and graduate students in an Iranian university. The results indicate that the ministry-regulated incentive system for publication had increased the research output of the participants. It argues that material and credentialing incentives for supervisors can be regarded as symbolic violence in the exercise of disciplinary power, which required that the participants form local communities of practice and interconnect with international journal reviewers to get their articles published.

    doi:10.1177/1050651912468886

July 2012

  1. Race, Rhetoric, and Technology
    Abstract

    This article engages disciplinary (and interdisciplinary) conversations at the intersections of race, rhetoric, technology, and technical communication and offers a case study of curriculum development that supports disciplinary inquiry at these complex interstices. Specifically, informed by a decolonial framework, this article discusses the status of cultural and critical race studies in technical communication scholarship; tentative definitions of race, rhetoric, and technology; the cultural usability research conducted and located accountability in the process of designing a graduate course that studies rhetorics of race and technology; and the implications of this inquiry for the discipline, field, and practices of technical communication.

    doi:10.1177/1050651912439539

October 2010

  1. Designing From Data: Rhetorical Appeals in Support of Design Decisions
    Abstract

    This case study investigates how a group of novice technical communicators used appeals to support their design decisions during group meetings. The results of this ethnographic study suggest that although these technical communicators were well acquainted with user-centered design (UCD) concepts and claimed to actively practice UCD, their appeals often did not reference data collected within user-centered research and instead referenced designer-centric appeals to support their claims. This group’s overall use of appeals to support their design decisions suggests that more empirical study into UCD theory and practice as well as students’ argumentation skills is warranted.

    doi:10.1177/1050651910371197

July 2010

  1. Productive Tensions and the Regulatory Work of Genres in the Development of an Engineering Communication Workshop in a Transnational Corporation
    Abstract

    Although academy-industry partnerships have been a subject of interest in professional communication for many years, they have barely been considered in terms of globally networked learning environments (GNLEs). This empirical case study of an academy—industry partnership, in which the authors participated, examines the opportunities and challenges in applying GNLE practices to the design of a corporate engineering communication workshop. Using genre-ecology modeling as the analytical framework, the study demonstrates how the pedagogical processes considered for inclusion in such a workshop may be embedded in a network of institutional genres, some of which are associated with strong regulating controls. The findings from this study have implications for those who are interested in applying GNLE practices in workplace contexts and for those interested in using a principled framework for representing the work of such partnership activities.

    doi:10.1177/1050651910363365

October 2009

  1. Features of Success in Engineering Design Presentations
    Abstract

    This study explores design presentations that were graded by engineering faculty in order to assess the distinguishing features of those that were successful. Using a thematic analysis of 17 videotaped, final presentations from a capstone chemical engineering (CHE) course, it explores the rhetorical strategies, oral styles, and organizational structures that differentiate successful and unsuccessful team presentations. The results suggest that successful presenters used rhetorical strategies, oral styles, and organizational structures that illustrated students’ ability to negotiate the real and simulated relational and identity nuances of the design presentation genre—in short, they illustrated students’ relational genre knowledge.

    doi:10.1177/1050651909338790

October 2008

  1. When West Meets East
    Abstract

    Although considerable previous research has focused on Chinese students' expectations and experiences while studying in English-speaking cultures, little research to date has focused on how the instructor's cultural background affects the learning process within a managerial communication classroom Using qualitative and quantitative approaches, this exploratory case study involves two U.S. instructors teaching a managerial communication course to 106 Chinese students in Hong Kong. The findings from this study provide implications for managerial communication pedagogy and further research.

    doi:10.1177/1050651908320423

July 2008

  1. Making Academic Work Advocacy Work
    Abstract

    Through interviews and courtroom observations in a case study done in collaboration with a community partner in two judicial districts in Minnesota, the authors extend the scholarly conversation about critical, activist research in business and technical communication and make pedagogical suggestions by studying two groups who contribute to the discourse about victim rights: judges who accept plea negotiations and make sentencing decisions and advocates who help victims contribute, through victim impact statements, their reactions as crime victims and their requests for certain punishments and conditions for the crime perpetrators. The authors identify the technologies of power used by each group to assert their disciplinary authority and trace how these assertions play out in the courtroom. They conclude that by capitalizing on the normative structures of impact statements, advocates may actually give victims more power. Such activist research might benefit research participants and enhance research methods.

    doi:10.1177/1050651908315980

April 2008

  1. Toward a Unified Social Theory of Genre Learning
    Abstract

    This article discusses the development of a unified social theory of genre learning based on the integration of rhetorical genre studies, activity theory, and the situated learning perspective. The article proposes that these three theoretical perspectives are compatible and complementary, and it illustrates applications of a unified framework to a study of genre learning by novice engineers. The author draws examples from a longitudinal qualitative study of a group of novice engineers who developed their professional genre knowledge through both academic and workplace experiences. These examples illustrate the effectiveness of the proposed framework for the study of professional genre learning.

    doi:10.1177/1050651907311925

January 2008

  1. Book Review: Moeran, Brian. (2006). Ethnography at Work. Oxford, England: Berg Publishers. 192 pages
    doi:10.1177/1050651907307752
  2. This Is Too Formal for Us...
    Abstract

    This article reports a case study of three multinational companies that work together in a consortium, focusing on intercompany and intracompany variation in writing products and processes. The authors discuss variation in two genres: meeting minutes and internal memos. Adopting a social constructionist, communities of practice (CofP) approach, they argue that the companies form overarching constellations of CofP. Although the participants broadly work with the same genres of written documents, the form of these documents varies according to the local context, audience, and purpose. The authors discuss the implications of their findings, with particular reference to the difficulty writers face when they make the transition from writing for one community of practice to writing for another.

    doi:10.1177/1050651907307701
  3. Mode, Medium, and Genre
    Abstract

    Recently, scholars of new media have been exploring the relationships between genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and new-media theories from a designer's perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres.

    doi:10.1177/1050651907307709

October 2005

  1. A Time to Speak, a Time to Act
    Abstract

    This article discusses a longitudinal case study of a novice engineer who has successfully challenged a workplace genre. The study shows that a combination of the novice’s family background, a university engineering communication course, and workplace experiences helped him achieve success. It also provides evidence that, even though genres may differ from workplace to workplace, experienced professionals do recognize and accept superior communication practices imported from elsewhere. Thus, best practices may be taught apart from local contexts. The case study allows technical communication instructors and researchers to refine current understanding of what mastering genres means and indicates directions for the development of new pedagogies.

    doi:10.1177/1050651905278309

July 2005

  1. “You Just Don’t See Enough Normal”
    Abstract

    Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

    doi:10.1177/1050651905275635

October 2003

  1. A Case of Multiple Professionalisms
    Abstract

    This article offers a retrospective case study of a service learning project in a technical writing class. For this project, students were asked to develop a communication tool with information about consent rates in organ donation to use in an academic medical center. In contrast to the service learning literature, which notes that students often resist the professionalizing move that service learning offers, this study shows that students in this project actually overprofessionalized, constituting themselves as one more party vying for control over the communication of organ donation. This embrace of professionalism via service learning raises as many issues as the resistance to professionalism that is more commonly documented.

    doi:10.1177/1050651903255303

April 2002

  1. Book Reviews: Turning Words, Spinning Worlds: Chapters in Organizational Ethnography
    doi:10.1177/105065190201600205

October 2000

  1. Walking a Fine Line
    Abstract

    This limited case study examines the situated-language practices associated with the production of negative letters in an insurance company. Using genre and sociocultural theories, the study combines textual analyses of a set of negative letters together with writers’ accounts of producing these letters to identify effective (as defined by the company) strategies for composing this correspondence. These letters are examples of generic action, and they demonstrate that genres function as constellations of regulated, improvisational strategies triggered by the interaction between individual socialization and an organization. Moreover, these constellations of resources express a particular chronotopic relation to space and time, and this relation is always axiological or value oriented. In other words, genres express space/time relations that reflect current social beliefs regarding the placement and actions of human individuals in space and time. The article identifies some of the strategies that characterize effective negative messages in this organization. It also critiques this text type for enacting a set of practices and related chronotopic orientation that are against the interests of its readers and writers.

    doi:10.1177/105065190001400402

April 1998

  1. Meeting Minutes as Symbolic Action
    Abstract

    Postmodern assumptions employed by some organizational theorists recognize that “administrators' greater power lies not in their ability to control resources but in their ability to manipulate symbols—the ceremonies, rituals, images, and language of the organization” (Graham and David 9). Thus, even a genre that is often considered neutral and objective, such as meeting minutes, can become a tool of managerial control. This article presents data from an ethnographic case study that describes how an administrator in a theater organization manipulated language by using the minutes from a board of directors meeting to influence board members to vote to disband the organization.

    doi:10.1177/1050651998012002002

January 1998

  1. Media Use and Disuse by State Legislators
    Abstract

    This study explores the adoption of new media among an elite, powerful group: state legislators. The case study investigates how five information sources are used by a sample of Louisiana state legislators to meet nine different information needs. These research questions were posed: (1) What roles do the various sources available to legislators play in helping them make voting decisions, and does the importance of these information sources vary with different information needs? (2) How does new information technology fit into the information sources state legislators use in making voting decisions? and (3) Do characteristics such as the officeholder's age, tenure, and education influence how these information sources are used? The legislators in this sample indicate a preference for interpersonal communication channels, specifically statehouse insiders. They do not consider new media to be important sources for information. Their age, tenure, and education have little influence on how they use information sources.

    doi:10.1177/1050651998012001004

July 1996

  1. Patterns in Transition
    Abstract

    Research in organizational socialization outlines a common process of transition making. Newcomers first anticipate what the workplace and their involvement there will be like and then adjust these expectations upon encounter with organizational reality. Encounter often brings some disappointment, so struggles with motivation must be resolved before the initiates are ready to settle in and become contributing members. A survey of this research, illustrated with case study excerpts from undergraduate student interns, suggests that classes intended to prepare students for workplace communication can do so more effectively if they make students aware of this adjustment process and if they help students explore the possible writing implications of such nonwriting issues.

    doi:10.1177/1050651996010003004
  2. Narrative and Research in Professional Communication
    Abstract

    This article explores narrative theory and research in fields closely allied with professional communication to clarify the value of narrative to our discipline. It addresses the move in many fields to reconceptualize research as narrative. Placing narrative within a postmodernist frame, it examines the centrality of ethnography within a postmodernist view. The importance of ethnography in research is related to two key narrative questions that ethnographic theorists in other disciplines are addressing: Who is telling the ethnographic story? For what purposes is the story told? This article supports the importance of taking a critical stance toward these questions and discusses the implications of postmodernist ethnographic theory for research in professional communication.

    doi:10.1177/1050651996010003003

April 1996

  1. A Legal Discourse Community
    Abstract

    This article reviews recent studies of legal discourse and nonacademic writing and presents the results of a historical case study of an environmental public policy. The author examined the rhetoric of public sector communication to show how an Indiana water quality standards administrative law was socially constructed as it was written collaboratively in two cycles by members of a text-centered legal discourse community. Key findings describe a dynamic discourse community with changing writing roles among government employees, lay members of the audience, and water pollution control board members. The social and political context surrounding this collaborative effort delayed formal adoption of the water quality standards in the public sector. Controversial provisions of the law stimulated social and political actions, including legislation, and in the process delayed rulemaking.

    doi:10.1177/1050651996010002008

October 1995

  1. Workplace Ghostwriting
    Abstract

    An MA student in professional writing and editing undertook ethnographic research on ghostwriting in the military headquarters where he has worked as a civilian writer for 18 years. He investigated the ways in which the military's review process (or “chop chain”) influences writer psychology and the final written product. His findings shed light on writer psychology and on bureaucratese as a cultural discursive product and lead him to propose changes in local writing and reviewing practices. To suggest innovations in teaching and curriculum, this article traces the MA student's academic authorship as he drew on the disciplines of ethnography, folklore, social psychology, and composition and as he used cultural theory from Foucault and textual theory from narratology.

    doi:10.1177/1050651995009004002

July 1995

  1. Collaboration between Writers and Graphic Designers in Documentation Projects
    Abstract

    Few, if any, studies on collaboration examine interactions between software manual writers and graphic designers. This study analyzes these collaborations, inquiring into the ways in which writers' and designers' processes of collaboration directly affect the form and substance of a finished manual. We argue that when these developers have dialogue, draft iteratively, and jointly make decisions, they produce manuals that could not possibly be developed through linear, assembly-line collaborative processes. We characterize three possible models of collaboration—assembly line (linear drafting), swap meet (iterative drafting and joint problem solving), and symphony (codevelopment in every aspect)—and use as a case study our own collaboration in developing a manual, detailing the concerns that writers and designers bring to a manual project. Analyzing our collaboration as an example of a swap-meet model, we examine four design problems that we faced and explain the ways in which our collaborative processes uniquely shaped our solutions to these problems.

    doi:10.1177/1050651995009003001