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1472 articles2023
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Accidental Outreach and Happenstance Staffing: A Cross-Institutional Study of Writing Center Support of First-Generation College Students ↗
Abstract
First-generation students (FGS) make up a significant percentage of college populations. However, they experience hardships that are less common for their continuing-generation peers. They struggle to understand the “rules” of college and lack the cultural capital that can help students succeed through generations of knowledge about how to navigate college. Writing centers attempt to lessen these burdens by providing outreach to marginalized student populations, including FGS. However, there has been a lack of cross-institutional research that examines exactly how writing centers support FGS. This article presents a mixed-methods study that begins to close that knowledge gap and demonstrate common patterns of FGS support across institution types in the United States. Results show that most FGS support is “accidental” and highly context-specific, which makes measuring success difficult. The results of this study also show that tutor staffing and training play a significant role in FGS support and should be further researched in writing center studies. The author argues that we need to do more assessment of our outreach and its outcomes for FGS, going beyond our narratives of what does or does not work for marginalized students.
December 2022
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Abstract
Assigning grades is conventionally the exclusive, lonely terrain of the instructor, even as other aspects of teaching and responding to student writing are collaborative. As an alternative that promotes student engagement and agency, labor-based contract grading is used in a growing number of writing classrooms. This article strives to add to these conversations by describing evidence-based, student-led grading as an option that engages students as well as a broad construct of writing. This approach foregrounds students’ own response to their writing, in the form of evidence-based interpretation and use arguments for their grades. It engages students in the process of assessment, in this case, in responding not only their labor but also to their writing process and writing they produce. First, the article briefly describes themes and challenges in conventional grading and in contract-based grading. Then, the article offers context and example material for evidence-based student interpretation and use arguments for summative grades. The article closes with limitations and ongoing considerations.
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Heuristic Evaluation Versus Guideline Reviews: A Tale of Comparing Two Domain Usability Expert's Evaluation Methods ↗
Abstract
Background: The usability of university websites is important to ascertain that they serve their intended purpose. Their usability can be evaluated either by testing methods that rely on actual users or by inspection methods that rely on experts for evaluation. Heuristic evaluation and guideline reviews are two inspection methods of usability evaluation. A heuristic evaluation consists of a few general heuristics (rules), which are limited to checking general flaws in the design. A guideline review uses a much larger set of guidelines/suggestions that fit a specific business domain. Literature review: Most of the literature has equated usability studies with testing methods and has given less focus to inspection methods. Moreover, those studies have examined usability in a general sense and not in domain- and culture-specific contexts. Research questions: 1. Do domain- and culture-specific heuristic evaluation and guideline reviews work similarly in evaluating the usability of applications? 2. Which of these methods is better in terms of the nature of evaluation, time needed for evaluation, evaluation procedure, templates adopted, and evaluation results? 3. Which method is better in terms of thoroughness and reliability? Research methodology : This study uses a comparative methodology. The two inspection methods—guideline reviews and heuristic evaluation—are compared in a domain- and the culture-specific context in terms of the nature, time required, approach, templates, and results. Results: The results reflect that both methods identify similar usability issues; however, they differ in terms of the nature, time duration, evaluation procedure, templates, and results of the evaluation. Conclusion: This study contributes by providing insights for practitioners and researchers about the choice of an evaluation method for domain- and culture-specific evaluation of university websites.
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So, You Have to Write a Literature Review: A Guided Workbook for Engineers: Catherine G. P. Berdanier and Joshua B. Lenart: [Book Review] ↗
Abstract
The book offers a range of plans including a 32-week plan to craft chapter-length literature reviews for a dissertation, a 16-week plan for those more time-crunched or experienced, an 8-week plan for the “highly motivated” or those with shorter literature review requirements such as for a conference paper, and finally two-week and one-week plans for the truly desperate. Activities in each chapter take the writer step-by-step through the process of preparing the review for evaluation by an advisor. The book is further divided into 12 chapters, the last of which is geared more toward advisors and writing instructors. This book fills a long-standing gap in resources for novice research writers. Too often, graduate students receive feedback on only grammar and punctuation issues—surface concerns—rather than the structure and clarity of their narratives. Berdanier and Lenart provide a step-by-step guide for graduate students, postdoctoral researchers, and new graduate advisors in writing effective, impactful literature reviews, the backbone of journal articles that get cited and grant proposals that get funded. Not to be overlooked, though, are writing center coaches, who often see engineering students and faculty in their sessions but may not have the background to feel comfortable providing guidance on such projects. At a minimum, this book is a must-have for engineering graduate students seeking a path through one of the more challenging writing tasks early in their careers.
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Interchanges: A Kairotic Moment for CLA? Response to Anne Ruggles Gere et al.’s “Communal Justicing: Writing Assessment, Disciplinary Infrastructure, and the Case for Critical Language Awareness” ↗
Abstract
Preview this article: Interchanges: A Kairotic Moment for CLA? Response to Anne Ruggles Gere et al.’s “Communal Justicing: Writing Assessment, Disciplinary Infrastructure, and the Case for Critical Language Awareness”, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/ccc/74/2/collegecompositionandcommunication32280-1.gif
November 2022
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“Free License to Communicate”: Licensing Black Language against White Supremacist Language Assessments in a PreK Classroom ↗
Abstract
The policing of Black Language is inextricably tied to the policing of Black people and is entrenched in a long history of white Western European colonization. The legacies of white supremacy pervade schooling in its earliest years, yet Black teachers have consistently mounted a counterforce in battling white hegemony. In this article, I feature one such teacher, Raniya, who licensed Black Language in her preK classroom. Based on three months of classroom observations and interviews, this ethnographic case study explores the institutional architecture that affords white supremacist language assessments, particularly through an epistemology of language as an abstracted entity and through its process of curricularization. A raciolinguistic perspective illuminated how the white teachers at Raniya’s school insisted on broadly dehumanizing students of color through a schoolwide policy based on white monolingual standards. Drawing on notion of “vernacular insurrections,” I juxtapose white teachers’ raciolinguistic ideologies with Raniya’s practices. She claimed her classroom as a critical vernacular site through her approach of student language as a practice, and by subverting the normalcy of white hegemony within the schoolwide assessment process. This article calls for a shift in thinking about skills-based, decontextualized approaches as inherently white supremacist, and excavates how such a language approach supports white supremacy to thrive. I discuss the significance of centering the fight against white supremacy in our analysis of literary practices, which elucidates the potency of even small amounts of white dominance in institutional mechanisms as detrimental for Black students. As a field, the stagnation of Black student equity and commitment to white hegemony by white educators and administrators across preK through higher education persists. Though some white educators diverge from hegemonic practices, we must consider who benefits and what is sustained when exceptions are used to overlook and not interrogate the norm. This work contributes to the mounting rationales for racial diversification in the teacher workforce.
October 2022
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The persuasive essays for rating, selecting, and understanding argumentative and discourse elements (PERSUADE) corpus 1.0 ↗
Abstract
This paper introduces the Persuasive Essays for Rating, Selecting, and Understanding Argumentative and Discourse Elements (PERSUADE) corpus.The PERSUADE corpus is large-scale corpus of writing with annotated discourse elements. The goal of the corpus is to spur the development of new, open-source scoring algorithms that identify discourse elements in argumentative writing to open new avenues for the development of automatic writing evaluation systems that focus more specifically on the semantic and organizational elements of student writing.
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Validity evidences for scoring procedures of a writing assessment task. A case study on consistency, reliability, unidimensionality and prediction accuracy ↗
Abstract
Scoring is a fundamental step in the assessment of writing performance. The choice of the scoring procedure as well as the adoption of a discrepancy resolution method can impact the psychometric properties of the scores and therefore the final pass/fail decision. In a comprehensive framework which considers scoring as part of the validation process of the scores, the aim of this paper is to evaluate the impact of rater mean, parity and tertium quid procedures on score properties. Using data from a writing assessment task applied in a professional context, the paper analyses score reliability, dependability, unidimensionality and decision accuracy on two sets of data; complete data and subsample of discrepant data. The results show better performance of the tertium quid procedure in terms of reliability indicators but a lower quality in defining construct unidimensionality.
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Abstract
Written assessment feedback in higher education has been examined from different perspectives. However, there is limited empirical evidence of how tutors use language to provide assessment feedback on students’ assessed academic writing. By deploying the rarely used Appraisal framework in Systemic Functional Linguistics, this innovative study examined the use of evaluative language by tutors in feedback on undergraduate business students’ academic writing in two assignments at a distance university. The data consisted of 16 tutor assessment feedback summaries on eight students’ written assignments and interviews with those students. The Appraisal system of Attitude (Judgement, Appreciation and Affect) was used to analyse the evaluative language of the summaries. The analysis of student interviews provided insights into their perceptions of tutor feedback, complementing the linguistic analysis. The findings suggest that tutors’ evaluative language was primarily used to judge students rather than to appreciate the assignment, and show their emotional reactions, potentially owing to the distance learning context. Additionally, while most of the feedback was perceived positively, students found certain types of tutor feedback less helpful. The paper has implications for moving assessment feedback research forward through applying the Appraisal framework, improving assessment strategies and tutor formative feedback practices in writing assessment.
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Structure and coherence as challenges in composition: A study of assessing less proficient EFL writers’ text quality ↗
Abstract
Students are usually expected to write full texts in English as a foreign language (EFL) at the end of secondary education. However, research on EFL writing at school is scarce, especially regarding less proficient writers, and seldom focuses on deep-level text features such as structure and coherence. Based on a sample of 166 EFL students in Year 9 attending German middle and lower performance track schools, this study examined 326 narrative and argumentative texts. First, we assessed structure and coherence via analytic ratings using detailed rubrics to gain insights into possible challenges for students. Our analysis showed that relevant text parts (such as the conclusion) were mostly missing and that students struggled to establish a broad common thread with argumentative texts being overall less structured and coherent than narrative texts. Second, we used the software Comproved® to conduct holistic ratings of overall text quality and compared them with our analytic ratings. Large correlations between both ratings suggest that structure and coherence are important aspects of text quality. We discuss how our rubrics can serve as a useful tool for assessment for learning and assist less proficient writers in establishing deep-level features in their texts.
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Abstract
Integrated tasks are increasing in popularity, either replacing or complementing writing-only independent tasks in writing assessments. This shift has generated many research interests to investigate the underlying construct and features of integrated writing (IW) performances. However, due to the complexity of the IW construct, there are conflicting findings about whether and the extent to which various language skills and IW text features correlate to IW scores. To understand the construct of IW, we conducted a meta-analysis to synthesize correlation coefficients between scores of IW performances and (1) other language skills and (2) text quality features of IW. We also examined factors that may moderate the correlation of IW scores with these two groups of correlates. Consequently, (1) reading and writing skills showed stronger correlations than listening to IW scores; and (2) text length had a strongest correlation, followed by source integration, organization and syntactic complexity, with a smallest correlation of lexical complexity. Several IW task features affected the magnitude of correlations. The results supported the view that IW is an independent construct, albeit related, from other language skills and IW task features may affect the construct of IW.
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Abstract
Jaclyn Carter is an educational development consultant at the University of Calgary and coeditor of Women and War from the Middle Ages to the Renaissance (2020).Michael Tavel Clarke is associate professor of English at the University of Calgary. He is the author of These Days of Large Things: The Culture of Size in America (2007) and coeditor with David Wittenberg of Scale in Literature and Culture (2017). He coedits the journal ARIEL: A Review of International English Literature with Faye Halpern.Maura D'Amore is professor of English at St. Michael's College in Colchester, Vermont. She is the author of Suburban Plots: Men at Home in Nineteenth-Century American Print Culture (2014).Faye Halpern is associate professor of English at the University of Calgary. She is the author, most recently, of an article in Narrative called “Charles Chesnutt, Rhetorical Passing, and the Flesh-and-Blood Author: A Case for Considering Authorial Intention.” She coedits the journal ARIEL: A Review of International English Literature with Michael Tavel Clarke.Derritt Mason is associate professor of English at the University of Calgary. He is the author of Queer Anxieties of Young Adult Literature and Culture (2021) and the coeditor, with Kenneth B. Kidd, of Queer as Camp: Essays on Summer, Style, and Sexuality (2019).Rachel McCabe is an assistant professor and director of writing at La Salle University. Her research focuses on the affective experience and its importance to the reading and viewing of texts and how doing so impacts the student writing process. She also considers how positions of power and privilege influence the interpretation process. Her scholarship has been published in Composition Studies, Studies in Documentary Film, and Compass.Jessica Nicol is an educational developer at the Southern Alberta Institute of Technology (SAIT) and author of the recent chapbook Can I Ask You a Question? (2020).Zack Shaw is a fourth-year PhD candidate in the Department of English at the University of Florida, where he studies rhetoric and composition, film and media studies, and animation. He has taught upper- and lower-division courses, covering diverse topics such as film analysis, argumentative writing, technical writing, first-year composition, and media composing. He designs each of his courses with the ultimate goal of creating a multimodal, inclusive, and accessible educational experience for all students. He holds a Master of Arts degree in English from Northeastern University, and his work has previously appeared in Kairos: A Journal of Rhetoric, Technology, and Pedagogy and ImageTexT: Interdisciplinary Comics Studies.Anne Shea is associate professor and chair of the Writing and Literature Program at California College of the Arts. Her fields of teaching and research include twentieth- and twenty-first-century North American literature and composition. She has published essays in College Literature, Contemporary Literature, MELUS, and Women's Studies, among others.Nathan Shepley is associate professor of English at the University of Houston, where he teaches rhetoric and composition courses at all levels. The author of Placing the History of College Writing: Stories from the Incomplete Archive (2016) and articles in journals including Reflections and Composition Studies, he studies interactions among place, history, and college student writing. He remains active in creating pedagogical resources for and otherwise assisting his fellow instructors at the UH Department of English.William Stroup is professor of English at Keene State College, New Hampshire's public liberal arts college. He teaches courses on eighteenth- and nineteenth-century British literature and on environmental literatures in many traditions. He has presented on Jane Austen and pedagogy at MLA and his essays have appeared in The Wordsworth Circle, ISLE, volumes on Wordsworth and the Green Romantics, and elsewhere. He is currently editing an unpublished play by the poet Amy Clampitt about Dorothy and William Wordsworth and serving as a Thayer trustee of the Keene Public Library.Morgan Vanek is assistant professor of English at the University of Calgary. She is currently at work on a book titled “The Politics of the Weather, 1700–1775.” Research related to this project has recently appeared in Studies in Canadian Literature/Études en littérature canadienne, Eighteenth-Century Studies, and Eighteenth-Century Fiction.Paul Walker is a professor of English at Murray State University, where he teaches rhetoric, writing, and literature. His published work has primarily focused on composition, assessment, environmental rhetoric, and archival research. He is the founder and editor of Intraspection: A Journal of Rhetoric, Culture, and Style, and is currently working on a monograph about the rhetoric of ordinary heroism.
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Abstract
AbstractWriting assessment and social justice rely largely on success-trajectory narratives, which sideline productive failure as a means of resisting normative futurity-based modes of education and policy. This essay offers an alternative perspective on failure in writing assessment and social justice by illustrating how relying on rhetoric as a hope and means for positive change can undermine aims of social justice and a critical education. By examining the queer (non)possibilities for assessment and acceptance without dependence on constant improvement and success, instructors may find more inclusive ways of thinking about the value of rhetoric's role in a generative acceptance of difference.
September 2022
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Abstract
This article explores illuminative evaluation as a method to reflectively assess a pilot implementation of an intercultural-competence-focused first-year writing curriculum at a US large public university. The goal of this curriculum is to promote integration of diverse student populations on our university campus, while developing all students’ intercultural competence and writing skills. In this article, we present practitioner reflections on classroom experiences and collaborative design of our approach to data analysis. These reflections show how an illuminative, context-rich approach to an early phase of a writing pedagogy research project shapes a holistic curricular evaluation. Illuminative evaluation drew our attention to the interaction between teaching and curriculum evaluation as well as to how this approach promotes an invitational and exploratory approach to teacher research.
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Making Meaningful Connections and Learning Workplace-Like Business Writing Through LinkedIn and Blogging ↗
Abstract
Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed.
July 2022
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Abstract
This paper offers an analysis of the landmark 1961 speech given by the Federal Communications Commission chairman, Newton N. Minow (born 1926). It includes a discussion of the rhetorical situation in which the oration was delivered, review of the persuasive tactics employed by the orator and the goals he attempted to achieve, as well as assessment of the degree to which his effort was successful. The speech is analyzed against the political background of the early days of the Kennedy administration, marked by social optimism and rapid technological progress. Widely regarded as the most significant speech on television in the history of American rhetoric, Minow’s oration was delivered during turbulent times for the U.S. media and has indeed led to far-reaching changes in the nation’s broadcasting environment, including the establishment of the system of public media in the second half of the 1960s. The landmark speech caused a great deal of stir in the national consciousness as well, becoming a part of the popular culture of the decade, with the words “vast wasteland” still remembered today.
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Abstract
This study addresses the question of how different aspects of students’ writing achievement can be recognised and evaluated. We developed a linguistically based framework for criteria-based assessment, anchored in a functional view of language and language learning. The framework was used to determine what traits characterise texts at different Proficiency Groups based on comparative judgement and what traits characterise texts assessed differently. Altogether, 100 texts (written by students ages 6–9) representing four text genres were assessed and ranked using both comparative judgement (holistic assessment) and criteria-based analysis. The results indicate that texts generally are assessed as stronger (i.e., placed in a higher Proficiency Group) when comparative judgement is used than what the assessment of a specific language resource indicates. The results also indicate that assessment differences might be a result of different quality expectations for different genres. This points towards the need for genre- and subject-specific assessment criteria to scaffold students in their emergent disciplinary writing development.
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Abstract
Scandinavian writing research forms a relatively new field, with an increased number of studies conducted in the last two decades. In this qualitative synthesis review of 87 peer reviewed journal articles from Denmark, Norway, and Sweden published between 2010 and 2020, the aim was to outline the landscape of current educational writing research from the region. The sample included research articles published in both Scandinavian and international journals. Our analysis focused on the articles’ research approaches and main themes regarding the object of investigation. The main themes identified were Writing Instruction, Writing Assessment, and Students’ Text. We found a predominance of studies conducted in the context of language arts/first language (L1) education, concerning either disciplinary or general aspects of writing. We also found a predominance of approaches based on either sociocultural or social semiotic theory. Furthermore, a majority of the reviewed studies were explorative and small-scale, and, for the Writing Assessment studies in particular, directed at the secondary stages of school. The results suggest a call for future studies focusing on writing interventions and studies deploying a wide range of methodological approaches, as well as studies based on inter-Scandinavian collaborations across Denmark, Norway, and Sweden.
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Abstract
Work in industrial contexts is confronted with various risks, which are further amplified by the trend toward Industry 4.0. Approaches are needed to examine safety communication (SC) in such changing environments. Existing studies focus on individual SC means and quantitative evaluation measures. This article proposes a qualitative approach for analyzing SC with which a process chain in a metal-working company is investigated. The results reveal that SC is implemented as a complex system of communicative means. Weaknesses in this system entail several problems at the level of both workplaces and process chains. Due to a lack of digitalization, SC does not meet the requirements of Industry 4.0. Several task areas for communication professionals are identified in optimizing SC. These include content preparation for existing SC means according to work contexts and related tasks, creating digital SC content, and increasing the companies’ resilience to novel risks.
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Abstract
What are the outcomes of a course designed for English majors that teaches empirical research methods and uses quantitative and qualitative data collection? This question is of particular importance as students majoring in English typically do not engage in empirical research but are accustomed to humanistic inquiry or creative activity. Although there has been considerable research on assessment of outcomes of undergraduate research on STEM students (Lopatto; Seymour, et al), to date, no assessment of outcomes has been done on this population. We--all enrolled in just such a course--approached this research question through mixed methods: Content analysis of the syllabus; Content analysis of anonymized end-of-term reflections written by the students; Survey of students who have successfully completed the course (n=90); Interviews of the two instructors of the course.
June 2022
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Improving First- and Second-Year Student Writing Using a Metacognitive and Integrated Assessment Approach ↗
Abstract
Metacognition emphasizes an awareness and understanding of one’s thought and cognitive processes, along with management of cognition through multiple strategies including organizing, monitoring, and adapting. Before students can truly become effective writers, they must develop an appreciation for the amount of planning, organization, and revision that comprises a writing assignment. In order to improve student writing, the exam autopsy approach, an integrated post-exam assessment model that draws upon self-assessment, peer review, and instructor feedback, was modified to include metacognitive components for use with essay exams and writing assignments. The current study employed a mixed-methods design with a quasi-experimental, non-equivalent group component across four institutions over two semesters, with the fall semester classes (T1) functioning as the control group and the spring semester classes (T2) functioning as the experimental group. During the spring semester of each class, the modified version of the exam autopsy process (EA 2.0) was used between two submissions of student writing (either essay exams or drafts of papers). The process was found to be significant in terms of its impact on student scores in lower division classes, but not in upper division classes. Qualitative data analysis reveals some of the reasons behind the observable improvements (or lack thereof) in student writing. These, as well as possible future implications for both teaching and research, are offered in this article.
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Designing Three-Dimensional Augmented Reality Weather Visualizations to Enhance General Aviation Weather Education ↗
Abstract
<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Objective</b>:</roman> We designed, developed, and evaluated a 3D augmented reality (AR) weather visualization to investigate whether it could enhance communication about weather in general aviation (GA) education. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background</b>:</roman> Evaluations of GA weather training identified gaps in training where students lack the ability to correlate weather knowledge to inflight decision making. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review</b>:</roman> 3D AR learning objects have been used in the sciences to make representations of multidimensional natural phenomena more accessible in classroom settings, and they offer the promise of enhancing communication about weather. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research question</b>:</roman> Can smartphone- and tablet-based 3D AR weather visualizations be effective tools to enhance current GA weather education? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods</b>:</roman> A 3D AR thunderstorm cell lifecycle visualization was designed and developed. A preliminary evaluation of the application for GA weather training was conducted with one certified flight instructor, one university aviation meteorology instructor, one university thunderstorm expert, and three students to assess whether the AR thunderstorm visualization can communicate weather theory and whether the interfaces are usable for learning and task completion. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results</b>:</roman> Students’ knowledge of thunderstorms increased after using the visualization to explore the dynamics of the thunderstorm lifecycle and various aspects of thunderstorms. Experts felt that the learning experience met their expectations of what they wanted to communicate about thunderstorm theory. The AR interfaces were rated as usable for learning interactions and produced low levels of workload. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion</b>:</roman> The communication of thunderstorm theory was supported by the animation and interactivity of the visualization, and has the potential to enhance current general aviation weather education.
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Baseline assessment in writing research: A case study of popularization discourse in first-year undergraduate students ↗
Abstract
In popularization discourse, insights from academic discourse are recontextualized and reformulated into newsworthy, understandable knowledge for a lay audience. Training in popularization discourse is a relatively new and unexplored research topic. Existing studies in the science communication field suffer from under-utilized baseline assessments and pretests in teaching interventions. This methodological problem leads both to a lack of evidence for claims about student progress and to a gap in knowledge about baseline popularization skills. We draw the topic into the realm of writing research by conducting a baseline assessment of pre-training popularization skills in first-year undergraduate students. Undergraduate science communication texts are analyzed to identify instances of popularization strategies using a coding scheme for text analysis of popularization discourse. The results indicate a lack of genre knowledge in both academic and popularized discourse: textual styles are either too academic or overly popularized; the academic text is misrepresented; and the essential journalistic structure lacking. An educational program in popularization discourse should therefore focus on the genre demands of popularization discourse, awareness of academic writing conventions, the genre change between academic and popularized writing, the role of the student as a writer, and stylistic attributes.
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Abstract
ABSTRACTSpeakers may argue in ways that facilitate cooperation, without really establishing unity. If emphasis is put on the word “composite” in composite audience, then the complementary act of addressing such an audience can be understood as an orchestration of different people, who may cooperate toward a conclusion. This brings attention to the multidimensionality of issues in pluralistic communities and the range of consequences proposals may have. Following Perelman’s and Olbrechts-Tyteca’s New Rhetoric, I discuss how the compositeness of such argumentation can be fruitfully approached pluralistically. I argue that proposals on practical issues imply concomitant situations, wherein audiences are assigned different roles to play toward the ends of argumentation. This means that rhetorical argumentation performs implicit diplomacy, with implications for different audiences and the relationships between them. I conclude this article by discussing what this pluralistic and interactional account means for the analysis and evaluation of arguments and their rhetoric.
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Abstract
Catherine Chaput’s Market Affect and the Rhetoric of Political Economic Debates places an affective and rhetorical emphasis on the vexatious question that she argues plagues the academic Left: Why is the capitalist mode of production so much more successful than its alternatives? Capital’s hegemony, the book argues, stems from its foundational theorists’ capacity to adroitly articulate the public’s bodily affects toward its regime of private property and wage labor. By contrast, its critics, be they revolutionary or reformist, are caught in a series of rhetorical traps or oversights that neglect the affective dimensions of capital, and hence are incapable of mobilizing effective (and affective) countermovements. She writes, “The market is an affective force that influences rhetorical action by linking bodily receptivities to economic persuasion. The market feels real because it is the nominalization we give to the very real affective energies circulating throughout our lived experiences” (2). To prove this claim, Chaput carefully pairs four sets of historical thinkers, in which a proponent of the capitalist mode of production is pitted against a critic thereof. With few exceptions, the thinker allied with the capitalist mode of production emerges victorious, for they are more adept at linking these unsymbolized/unarticulated bodily affects to the mode of production’s acceptable means of expression.Prior to the main event, Chaput first reviews how affect has been underthought or misconceived in the materialist tradition and traces a critical genealogy of affect from within the rhetorical tradition as a corrective. Via readings of Ancient and Renaissance thinkers, for whom “the passions [are] coextensive with the rational and understanding both as simultaneously embodied and transembodied” (23), Chaput advocates an affective materialism that aims to suture the noncognitive, the bodily, and the social to the realms of rhetoric, symbolic influence, and ideology. Chaput accomplishes this methodologically by proposing a schema for assessing the “materiality of affect and its rhetorical significance” (36) with rhetorical inputs and material outputs. For instance, rhetorical frequency and repetition lead to “push or pull identification,” which “shapes ideological context,” while “volume/intensity” raises or lowers affective energy, which then “motivates action or inaction” (37). Chaput returns to this framework occasionally in later chapters to demonstrate what makes certain authors more effective than others at channeling resonances between bodies and private property.Chapters 2 through 5 constitute the bulk of the book, in which Adam Smith / Karl Marx, John Maynard Keynes / Thorstein Veblen, Friedrich Hayek / Theodor Adorno, and Milton Friedman / John Kenneth Galbraith are read both on their own terms and through the lens of affect, and I commend Chaput for providing a perspicacious reading of each thinker. Chapter 2, wherein Smith and Marx are pitted against one another, is the heart of the argument, from which every other chapter’s assessment flows. In Chaput’s reading, because Smith’s concept of sympathy, generated from The Theory of Moral Sentiments, is “a richer, perhaps intuitive, understanding of the physiological work of affect” (42), arguments in favor of the capitalist mode of production are more likely to be successful than criticisms thereof. Echoing the schema described above, Chaput writes, “The Wealth of Nations illuminates an affective structure that motivates capitalism such that market freedom opens one’s receptivity to capitalism, while participation pulls toward particular identifications within the system and the supply and demand of exchange mobilizes the fluctuating energies of specific actions” (53).In contrast, Marx’s diagnoses of the capitalist mode of production bend the opposite direction: “For Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them caricatures of capital” (57). Chaput reads Marx’s early writings on alienation as also implicitly theorizing affect, but because Marx was committed to a critique of political economy (rather than an affirmative case for it), his account is hopelessly impoverished when put alongside the thinker writing several decades prior. She writes, “Smith’s affect theory, which leaves its ultimate origins to the mythical invisible hand, trumps Marx’s affective account, which requires not natural instincts but arduous propositional thinking and scientific reason, forcing a reconsideration of critical political economic theory” (60). From this point on, the die is cast. Smith’s rhetoric of sympathy, freedom, natural instinct, and the invisible hand renders bodies conducive to wage labor; his expansive, positive affects triumph over Marx’s decision to emphasize capital’s dehumanizing and divisive qualities.Chapter 3, on Keynes and Veblen, poses two reformists against one another and is the only matchup that could be scored a draw. Because both thinkers “suffer from an inflated valuation of rationality” (85), Chaput concludes that their persuasive power is weakened, “and thus the receptivity of these thinkers” (86). Despite the fact that Keynes draws the public’s attention to the “animal spirits” that systematically throw off financial markets, and the fact that investors make decisions off of second-order rationality and not on the value of assets themselves, resulting in “mass affective practices untethered to concrete material realities” (80), his endorsement of deliberation, regulation, and probabilistic thinking as a palliative dooms his work. Yet it seems to me that Keynes’s fatal flaw for Chaput is his skepticism of neoclassical economics’ concept of equilibrium, or the supposedly natural functions that balance out supply and demand: “Emphasizing that equilibrium cannot be taken for granted, Keynes offers an inefficient version of affective identification as he relies too much on persuasion and not enough on the human capacity to synergistically combine around similar experiences” (79). Arguments that presume that exchange is “natural, inevitable, and perfect” are the more efficient case for readers, and thus, once again, the capitalist mode of production triumphs discursively.If the Smith/Marx dyad is the pediment upon which the book’s argument rests, the Hayek/Adorno dyad, in chapter 4, acts as its symbolic button-tie. (Historical events occur twice, as Hegel, via Marx, reminds us.) Here, Chaput generously reads Hayek’s work as emblematizing a sophisticated concept of affect that joins together arguments in favor of the capitalist mode of production to the bodies that experience it. For Chaput, Hayek’s invocation of cognitive psychology counts as scientific proof of Smith’s intuitions surrounding sympathy and the invisible hand: “Adding cognitive psychology to Smith’s theory of moral connectivity, Hayek replaces sympathy with disposition and refines morality as political and economic liberalism” (94). Tracing the complexities of Hayek’s thought through his notions of language, of social order, and of human cognition, Chaput affirms that it is his capacity to blend the cognitive and the noncognitive in a story that renders economic liberalism more conducive to bodies than alternatives. In contrast, Adorno’s relentless negative dialectics, a ruthless criticism of everything existing, and the claim that his “body of work appears to attack people as unthinking” condemns his life’s work to a distant second place in this rhetorical matchup (112). In Chaput’s account, by asserting the moral value of economic liberalism and championing (rather than castigating) human ignorance in the face of enormous social and economic complexity, Hayek’s work completes a flawless victory over Adorno’s. Chaput concludes that this rhetorical triumph “set the path for the practical economic work of the late twentieth century and, ultimately, for the triumph of neoliberalism” (112).Chapter 5, in which Chaput sets two public figures of “the economic” against one another, Milton Friedman emerges victorious over John Kenneth Galbraith, but for a surprising set of reasons. Chaput’s overarching thesis is stretched to its limit in this chapter, for Chaput locates in Friedman’s relentless privileging of human beings’ capacity for rational economic behavior (and equally importantly, insisting that economists must interpret human behavior as if it were rational), a sublation, rather than a repudiation, of Hayek’s affect theory (117). Meanwhile, despite Galbraith, a bleeding-heart reformist and critic of unrestrained capital accumulation, arguing that corporations move individuals and the socius at the level of affect, his account is paltry in comparison because he cannot affirmatively endorse the positive affects that the capitalist mode of production generates in the production process. She writes that he “offers no energetic replacement for these negative affective situations” (120) and, later, that “Galbraith cannot theorize this identification [with corporations] as the embodied energy circulating among and thereby animating these employees and their projects” (121). And once again, much like Keynes, because Galbraith’s solution to corporate capture of the American political system is to encourage deliberative democracy, he is doomed to failure for naïvely adhering to a logic of representation that capitalist affects can overcome, divert, or recode.Those who have read thus far may be in a state of despair: not only is capital dominant, but it is persuasive, and not simply at the cognitive level. By describing procapitalist theorists’ ability to better articulate “the physiological energies inhabiting the world” (4), the capitalist mode of production is a resounding success—discursively, affectively, bodily. Every key thinker from Adam Smith onward better articulates affect, the “physical power that moves seemingly uncontrollably through human beings and other things to produce preconscious readiness” (33), toward capital’s contemporary dominance. But for those predisposed to a Foucauldian perspective, Chaput’s conclusion promises succor. Here, Chaput reads Foucault’s lectures, which focus on ethopoetic behavior and parrhesiastic speech, as a potential site of anticapitalist agency through “the cultivation of a critical subjectivity with the capacity for reflexive truth-telling” (150). From Foucault’s consent “to Smith’s explanation of the market as an ordering mechanism that exceeds full human understanding” and because he accepts “the invisible hand as a real power” (144), only the free individual, the parrhesiastic rhetor, can constitute a meaningful counter-power to the capitalist mode of production.For Foucault, “mental exercises designed to create free individuals—ones capable of assessing, mobilizing, and reorienting the fleshy impulses of their experience in the world” (151)—are vital to producing good parrhesia (rather than bad parrhesia, which acts on unearned certainty). Here, Chaput conveys Foucault’s suggestion that subjects sleep on a pallet, wear coarse clothes, eat little, drink only water, and play affectionately with one’s child while reciting the truth that this beloved individual will die (151–52). Only through cultivating this form of the self can the parrhesiastic rhetor speak disruptive truths such that the genuinely new can emerge.The turn to late-period Foucault may be unsatisfying to a reader who seeks nonindividualized remedies to the cascading inequalities and catastrophes that capitalism unleashes. Chaput frequently sets up binary oppositions (reason/passion, science/sympathy, cognitive/noncognitive) in which the procapitalist position carries the day, but a collective/individual binary is left unremarked upon. Because Chaput locates affective harmonics within discrete bodies (and crucially for her argument, bodies capable of coming to reasonable conclusions about the merits of the capitalist mode of production), individual bodies are prioritized over their being-in-concert. Take the assessment of Galbraith’s work: “Not surprisingly, Galbraith theorizes how corporations—and other large organizations—use identification to compel individuals but does not offer a productive counter-power for individual agents” (120). Despite noting that even for Foucault the invisible hand is “a manufactured ontology” designed to coordinate bodies in spaces as if they were rational economic agents, it is only sympathetically driven actors of “civil society” that can become an effective counter-power to capital’s hegemony (149).Ironically, Foucault’s insight, that what we call spontaneous order or natural inclination is manufactured, rather than discovered, ought to draw our attention to the rhetorical dimensions of each reconsidered thinker. Here, I wonder whether Chaput need have committed to a single through line, from Smith onward, as a process of discovering the unseen affective forces that sympathetically bond bodies, and not a story with rhetorical hinge points on how affect is theorized. Hayek’s role as a master-signifier would then work in two directions: First, his rhetorical interventions retroactively alter our perceptions of Smith’s own work, such that we cannot but help see him as incipiently Hayekian. Second, once a Hayekian vision of the social bond is secured, procapital rhetors need not agree on the importance of affect, sympathy, spontaneous order, and so on, to be rhetorically effective. This would help better ground the Friedman chapter, for as written, his rational choice theory, and dismissal of affect, is narrated as confirmation and not a rejection of Hayek’s position (118). By making Hayek’s monumentality central to the overall argument, it opens space for how scholars must navigate the politics of reading itself, how certain signifiers become ineluctable. This would also explain more precisely how one master-signifier, the assemblage we call “Keynes” or “Keynesianism,” functioned as the dominant mode of capitalist expression for nearly four decades, and precisely how it was thoroughly superseded by another signifying regime.Finally, Chaput devotes space in both the introduction and conclusion to the work of Dana Cloud, whose materialist commitment to ideological demystification and consciousness raising is (along with other Marxists, like James Arnt Aune) characterized as “futile” (18), and whose failure to “acknowledge affect as a semiautonomous ontology motivating our bodily instincts” renders her approach insufficient to the task of rewriting capitalist affects (159). Yet Cloud’s own 2018 work, Reality Bites: Rhetoric and the Circulation of Truth Claims in U.S. Political Culture, acts as a counterpart to Chaput’s. Cloud agrees that liberal approaches to capital-T Truth are feeble in the face of capital’s stranglehold on the enthymemes that organize our embodied common sense; she similarly agrees that “affect” and “embodiment” are necessary—as is struggle (51). I encourage readers to put these works in conversation with one another, for they locate similar lacunae in our thought, but conceive of the source and solutions thereto differently.Market Affect exemplifies the kind of intervention that a rhetorically attuned scholar can bring to pressing political-economic debates; I commend the work for both letting the chosen thinkers speak on their own terms and considering the status of affect in each. The book’s thesis is admittedly provocative: it upends much materialist social history by foregrounding the affective dimensions of procapitalist writing as that which explains the mode of production’s enormous success. Future critical work that resides in the intersections of rhetoric, affect, materialism, and economics must engage with the implications of this move, and rigorously inquire exactly when, where, and, crucially, for whom this case can be proven as true. Chaput also contributes methodologically to the field of affect theory by enjoining scholars to focus not just on the “physiological energies” that circulate among bodies, but through their representations in consequential writings; Adam Smith and Friedrich Hayek are welcomed into the ranks of affect theory scholars via this avenue. Scholars interested in this reconsideration now have a treasure trove of thoughtful interpretations of the most consequential thinkers in modern history (the readings of Marx, Hayek, and Adorno do deserve special mention). And as mentioned, rhetorical scholars eager for a Foucauldian political intervention will find the conclusion especially edifying, for she reads Foucault’s late work as fundamentally concerned with a rhetorical problem space. Finally, scholars ought to test Chaput’s models of affective circulation and rhetorical interpretation in future scholarship, in particular her claim that repetition, timbre, and “volume and intensity” have definable and predictable affective outcomes that influence action (37). It is a reminder to rhetoricians that we must listen as carefully as we read. As affect appears to increasingly dominate our understandings of how capital functions, this is an exciting time for inquiry on economics and the economy, and this is a powerful contribution from a notable scholar.
May 2022
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Abstract
This essay focuses on writing assessment. Specifically, the author explores the embedded raced construction of writing assessment, rubrics, inter alia, commonly used in first year composition courses. The author posits that rubrics used to assess what Asao Inoue termed Habits of White Language cannot effectively assess and may be detrimental to assessing speakers from different linguistic backgrounds, specifically African Americans. The importance of Black Language (BL), rhetoric, and argumentation styles to rhetorical studies and American discourse must not only be recognized but also explored and taught as a style of argumentation. I implement an Afrocentric rubric using the principles of African American Rhetoric as a means for both expanding the rhetorical triangle and providing ethical assessment of BL in writing.
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Abstract
Recent work across disciplines has examined the current post-truth climate and various types of information disorders which have permeated the internet. Scholars have made significant progress in defining and theorizing information literacy and its various aspects, as well as in designing programs to help students acquire the relevant skills for evaluating information. Nevertheless, further exploration is needed, for example to understand the roles of criteria in information evaluation. The present study draws on scholarship in discourse and rhetoric studies to suggest how discursive strategies, a key concept in these convergent areas, can inform approaches to information evaluation. To illustrate this improved approach, this study explores the case of a recent piece of fake news that involves both text and image and has circulated widely as a digital flyer on social media.
April 2022
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Abstract
Technical and professional communication (TPC) curricula tend to prioritize hyperpragmatist learning outcomes, objectives, and activities. Drawing on a grounded theory analysis of curricular self-assessment data, including interviews with community partners, we argue that TPC in the U.S. is at constant risk of co-option by market logics. Through a speculative curricular framework that works toward building more just, liveable worlds, this essay reimagines TPC curricula as an opportunity to redress inequities caused by exploitative market logics.
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The mediating effects of student beliefs on engagement with written feedback in preparation for high-stakes English writing assessment ↗
Abstract
Research in L2 writing contexts has shown developing writers’ beliefs exert a powerful mediating effect on how they respond to written feedback. The mediating role of beliefs is magnified in preparation for high-stakes English writing assessment contexts, where tangible outcomes pivot on successful test performance. The present qualitative case study utilises data from semi-structured interviews to investigate how the beliefs of three self-directed IELTS preparation candidates mediated their affective, behavioural, and cognitive engagement with electronic teacher written feedback across three multi-draft Task 2 rehearsal essays. Utilising a metacognitive conceptual approach (Wenden, 1998), the study identified seven themes: 1) self-concept beliefs regulated engagement, 2) reliance on the expertise of a quality teacher, 3) engagement was mediated by individuals’ learning-to-write beliefs, 4) belief in comprehensive, critical written feedback, 5) feedback deemed transferable was more comprehensively engaged with, 6) entrenched test-taking strategy beliefs hindered engagement, and 7) supplementary self-directed learning activities were considered of limited value. The implications for practitioners of IELTS Writing preparation and the IELTS co-owners are discussed.
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Abstract
Ilana M. Blumberg is professor of English literature at Bar Ilan University in Israel and author, most recently, of the memoir Open Your Hand: Teaching as a Jew, Teaching as an American (2018). She has won teaching awards from University of Pennsylvania and Michigan State University and is currently a recipient of an Israel Science Foundation grant entitled Postsecular George Eliot.Rosalind Buckton-Tucker studied at King's College, London, and the University of Leicester, UK, and holds a PhD in American literature. Her main research interests are twentieth-century British and American literature, travel literature, and the pedagogy of literature and creative writing, and she has published a variety of articles and book chapters in these fields as well as presenting numerous papers at international conferences. She has taught in universities in Kuwait, Oman, Cyprus, the United Arab Emirates, and Iran, and has also worked as a freelance journalist and editor in the UAE and Oman. She enjoys writing fiction, memoirs, and travel articles.Elizabeth Effinger is associate professor of English at the University of New Brunswick, where she teaches British Romanticism with special interests in William Blake, the intersections of Romantic science and literature, the Anthropocene, and human-animal studies. She coedited (with Chris Bundock) William Blake's Gothic Imagination: Bodies of Horror (2018). She was principal investigator of Erasing Frankenstein, a SSHRC (Social Sciences and Humanities Research Council)-funded public humanities outreach activity that transformed Shelley's 1818 novel into a book-length erasure poem in collaboration with incarcerated and nonincarcerated citizens. For more on the project, visit erasingfrankenstein.org.Moira Fitzgibbons is professor of English at Marist College. Her most recent work includes an edition of “The Merchant's Tale” in The Medieval Disability Sourcebook (2020).Michael Keenan Gutierrez is teaching associate professor in the Department of English and Comparative Literature at the University of North Carolina at Chapel Hill. He is the author of The Trench Angel (2015) and his work appears in the Guardian, the Delmarva Review, the Collagist, Scarab, the Pisgah Review, Untoward, the Boiler, Crossborder, and Public Books.Angela Laflen teaches digital rhetoric and professional writing at California State University, Sacramento. Her work has appeared in Computers and Composition and Assessing Writing, among other venues.Laci Mattison is assistant professor at Florida Gulf Coast University in the Department of Language and Literature, where she teaches courses on twentieth-century, Victorian, and contemporary literature. She is one of the general editors for Bloomsbury's Understanding Philosophy, Understanding Modernism series. For this series, she has coedited volumes on Henri Bergson and Gilles Deleuze. Alongside Derek Ryan, she has also coedited a special issue of Deleuze Studies titled Deleuze, Virginia Woolf, and Modernism (2013) and has published articles and book chapters on Virginia Woolf, Elizabeth Bowen, H. D., Mulk Raj Anand, and Vladimir Nabokov.Kelly Neil is professor of English at Spartanburg Methodist College, a small liberal arts institution located in the upstate of South Carolina. She received her PhD in English literature from the University of California, Davis, where she studied early modern literature and gender. She has published in such journals as Journal of Early Modern Cultural Studies and This Rough Magic. She is currently coediting a collection of essays on teaching Shakespeare to nonmajors.Sarah Ann Singer is assistant professor in the Department of English at University of Central Florida. Her work appears in College English, Technical Communication Quarterly, Journal of Medical Humanities, and Peitho.Rachel Tait-Ripperdan is associate librarian at Florida Gulf Coast University. She received her master's degree in library science from Florida State University and her master's degree in history from Florida Gulf Coast University. She serves as library liaison to the Departments of Language and Literature, History, Communication, Philosophy, and Religion. Her research interests include information literacy instruction, collection development, and graphic novels and manga in the academic classroom.Theresa Tinkle (she/her/hers) is a medievalist by training, a teacher committed to supporting students’ development and ambitions, and a disability studies scholar. Her most recent book is Gender and Power in Medieval Exegesis (2010). She has published widely on medieval English and Latin literature, gender, religion, and manuscript culture. She is currently director of the Gayle Morris Sweetland Center for Writing at the University of Michigan, Ann Arbor, and is engaged in antiracist work, writing to learn, writing in the disciplines, and writing program assessment.
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Abstract
AbstractThis article describes the implementation of and assessment findings for a digital archival assignment in the 3000-level Victorian Literature and Culture course at Florida Gulf Coast University. The assignment utilized ProQuest's database, Queen Victoria's Journals, which comprises the extant journals of Queen Victoria, and demonstrated the value of primary historical research and digital archives in enhancing student content knowledge, information literacy, and critical thinking.
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Abstract
The rhetorical challenges and deliberations of scientific authors writing climate change assessment reports have received scant scholarly attention. As our interviews with 21 authors reveal, authors engage with multiple stakeholders who bring diverse scientific, political, economic, and cultural interests and perspectives. They must remain aware of politically motivated climate change denial and scientific illiteracy while remaining committed to producing policy relevant rather than policy prescriptive statements. These challenges lead to intense rhetorical negotiations over the lexical and visual features of a document they hope will deflect denial and contribute to meaningful policy solutions.
March 2022
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Abstract
AbstractIn this paper, we formulate a procedure for assessing reasoning as it is expressed in natural arguments. The procedure is a specification of one of the three aspects of argumentation assessment distinguished in the Comprehensive Assessment Procedure for Natural Argumentation (CAPNA) (Hinton, 2021) that makes use of the argument categorisation framework of the Periodic Table of Arguments (PTA) (Wagemans, 2016, 2019, 2020c). The theoretical framework and practical application of both the CAPNA and the PTA are described, as well as the evaluation procedure that combines the two. The procedure is illustrated through an evaluation of the reasoning of two example arguments from a recently published text.
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Accessible Communication of Corporate Social Responsibility: Development and Preliminary Evaluation of an Online Module ↗
Abstract
Communicating clearly about their socially responsible activities is becoming increasingly important for companies, as a growing number of stakeholders with different goals, knowledge, and language skills seek information on corporate social responsibility (CSR). Furthermore, the ability to communicate clearly is particularly appreciated in the workplace. To fill a gap in CSR communication training, this article describes the development and preliminary evaluation of an interdisciplinary and multimodal online module whose goal is to train Dutch-speaking business students in the production of accessible CSR content in English. After presenting our module, we discuss its implications for future training and for corporate communication.
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Artificial Intelligence in Business Communication: The Changing Landscape of Research and Teaching ↗
Abstract
The rapid, widespread implementation of artificial intelligence technologies in workplaces has implications for business communication. In this article, the authors describe current capabilities, challenges, and concepts related to the adoption and use of artificial intelligence (AI) technologies in business communication. Understanding the abilities and inabilities of AI technologies is critical to using these technologies ethically. The authors offer a proposed research agenda for researchers in business communication concerning topics of implementation, lexicography and grammar, collaboration, design, trust, bias, managerial concerns, tool assessment, and demographics. The authors conclude with some ideas regarding how to teach about AI in the business communication classroom.
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Abstract
The discussion of sustainability reporting rarely addresses the inherent paradox within this concept—tremendous costs associated with sustainability efforts and lack of direct return on these investments. This study contributes to the discussion on sustainability by studying this paradox from the linguistic standpoint in order to answer a simple question: Why are sustainability reports produced? The study’s main contribution is evaluation of the place of sustainability reporting in the corporate communication genre: whether sustainability reporting is a vehicle of fair and objective sustainability disclosure or whether sustainability reporting belongs with marketing and promotional communication.
January 2022
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Abstract
In this paper, we explore the gendered aspects of scientific controversy in the digital age. This project makes use of Leah Ceccarelli’s seminal work on manufactured scientific controversy by considering its implications for the discourse on GMOs and food additives published on digital food and lifestyle blogs. We perform a discourse analysis of several blogs to look at the ways that gendered online discourse and performance influences modern anti-science rhetoric, particularly that which emanates from the sphere colloquially known as crunchy living. We look at the ways the intimate and personal feminine style of digital platforms offer experiential knowledge as a substitute for science. In the current political climate of alternative facts and fake news, this study leads to broader implications about the impact of gendered discourse on the assessment of credibility in online sources.