Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.

This article considers how professional writing courses can prepare students in various disciplines for the workforce. Specifically, I argue for Writing in the Disciplines (WID) internships where students learn to write documents relevant for their careers while participating in practical work experiences. In the WID internships I describe, instructors collaborate with coordinators across campus to establish writing-intensive internships that focus on the needs of students and the community partner. This article illustrates the collaborative endeavors of three internships, highlighting the challenges and lessons learned from WID internships.

As an alternative approach to web preproduction, I propose the use of concept maps for invention of website projects in business and professional writing courses. This mapping device approximates our students’ initial site plans since rough ideas are formed based on a substantial exploratory technique. Incorporated in various disciplines, the construction of concept maps leads to better flowcharts and more structured wireframes for web development.

Business, like many other fields in higher education, continues to rely largely on conventional testing methods for assessing student learning. In the current article, another evaluation approach—the oral exam—is examined as a means for building and evaluating the professional communication and oral dialogue skills needed and utilized by business graduates. Prior studies of oral exams in higher education are reviewed, along with the empirical findings from an exploratory investigation of an oral exam in an undergraduate human resource course. Implications for future research and the use of oral exams in business education are also presented.

When Chiquita Brands considered relocating its corporate headquarters, competing cities started Twitter campaigns to influence the decision by communicating directly with the chief executive officer. As he used the new microblogging channel, some of his previously private communication became public, some personal communication became professional, and some professional communication became personal. The case shows how social media can significantly affect chief executive officers’ communication by encouraging boundary crossing. Understanding the connections between the private versus public and personal versus professional rhetorical categories will help business communicators make wise choices as technology continues to introduce new social media and other channel options.