<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Background:</i></b> Best practices for undergraduate technical and professional communication internships ensure that student experiences align with educational and professional goals. However, it is unclear whether internship programs attempt best practices to fulfill obligations to students, students’ workplaces, and employers. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> Prior work has called on technical and professional communication on (TPC) faculty to lead internship programs in their academic departments. The scholarship imagines faculty who have access to workplace discourse, who are situated in internship courses or professional advising positions, and direct programs to build relationships, assess, and coordinate across academic-industry boundaries. However, it is unclear how these ideals match current institutional practices. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research question:</i></b> What are the current practices of TPC internship programs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Methodology:</i></b> A cross-institutional comparative content analysis examined 47 institutions’ TPC internship program and course descriptions and supporting documents that are publicly available on university websites. These were coded for themes related to internship best practices outlined by the literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results:</i></b> The analysis found: 1. Programs give faculty supervisory titles but retain them and orient internships in academic contexts rather than orient practices toward employers, 2. Programs value their responsibility towards students over employers, and 3. The public-facing documentation does not obligate best practices as idealized in the literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusion:</i></b> Current TPC internship practices do not fulfill all of the ideals imagined in the literature, but do maintain a humanist student focus.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Background:</i></b> Technical and professional communication and user experience (UX) have become intertwined as sister disciplines. Graduates of technical communication programs are pursuing jobs in UX and researchers in technical communication are studying UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> At the same time, little attention has been paid to the skills required for jobs such as UX designer and UX researcher, though one landmark study a decade ago was the first to detail such trends. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> 1. What language do employers use to explain UX job skills? 2. What specific job titles do employers describe when advertising UX positions to potential applicants? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research methodology:</i></b> As part of an ongoing research project examining nearly 15,000 job ads from the US, in this article, we will analyze a corpus of UX job ads for trends including specific roles that are emerging within UX as definable occupations. We do so by identifying trends in keyword usage across job ads, as well as zeroing in on skill sets that seem important to employers looking to hire UX professionals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results/discussion:</i></b> Our findings extend previous research to detail stronger differentiation between the skill sets required of UX designers and UX researchers, as well as revealing new roles previously unexamined in past literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Conclusions:</i></b> Several new skill sets emerging in UX are important to introduce to students, including new visual design tools, product design skills, and project management skills. We owe it to our students to continue to track skills that emerge in this fast-moving field.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background and research problem:</b></i> The way in which work is done in digital contexts deviates from classical corporate, hierarchical, departmental organizations. Since digital microfirms are becoming more common, understanding the way members organize their activities through communication in this specific type of enterprise represents an appealing field to develop. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> We discuss how the framework of Cultural-Historical Activity Theory (CHAT) allows us to analyze activity systems and trace disruptions in postbureaucratic digital work. We also review research using CHAT along with genre studies to understand, specifically, business communication and entrepreneurial rhetoric in a spaceless microfirm that provides digital services. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. In what activities does this microfirm engage? That is, what different objects and outcomes has it been developed to achieve? 2. How do the contradictions between these activities shape the microfirm’s organization and its orientation to clients? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods:</b></i> Guided by the components of activity systems, we coded interviews, questionnaires, instant messages, and databases. Discourse analysis allowed us to identify contradictions. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Both from the perspective of some team members and through artifact analysis, flexibility and closeness to the client are the firm’s value propositions. Consequently, they organize their daily activities around addressing the urgent, proximate needs of each client. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Although the microfirm’s focus on flexibility and closeness sets it apart tactically from larger competitors, it also hinders strategic planning, requiring greater effort for group communication and decision-making. This insight helps us to understand why microfirms in general seem more tactically than strategically oriented.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Background:</i></b> Corporate social responsibility (CSR) reports are essential for companies to persuade stakeholders of their commitment to social, economic, and environmental responsibilities. This persuasion is to a large degree determined by how companies construct their stance in discourse. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Literature review:</i></b> Among efforts in academic discourse, stance analysis of shipping industry CSR reporting remains unexplored. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Research questions:</i></b> 1. How are stance resources distributed in COSCO Shipping and Maersk's CSR discourse? 2. How do similarities and differences between institutional speakers instantiate their stakeholder-oriented communication strategies? 3. Which stance markers show significant changes over time, and what factors drive these changes? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Methodology:</i></b> This study employed corpus linguistics and discourse analysis of CSR reports (2016-2022) of COSCO Shipping and of Maersk. Python and WordSmith 8.0 were used for stance feature retrieval and frequency analysis, and hierarchical clustering analysis was conducted on hedges and boosters. Chi-square tests evaluated differences in stance marker distribution, while diachronic analysis examined changes over time. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Results and conclusion:</i></b> Maersk employs more stance markers of hedges, attitude markers, and general self-mentions, reflecting a more personal communication style, while COSCO Shipping favors boosters and formal self-references, indicating an authoritative approach. We argue that these features are informed by the contrast between European rationalism and Eastern empiricism in corporate communication. Our novel four-category classification of self-mentions (general, specific reference, group, and affiliated) addresses the complexities of shipping corporate discourse. Diachronic analysis shows stance marker usage fluctuations, particularly during global events like the COVID-19 pandemic. These findings develop a stance framework, offering insights in terms of stance construction for effective cross-cultural CSR communication to foster global cooperation on shared social responsibilities.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Instructors in STEM fields help prepare students to be effective communicators in the workplace, partially through instruction of professional genres such as client-facing reports. At the same time, class sizes are increasing, and writing assessment often falls to teaching assistants (TAs). <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Research suggests that TAs possess a maturing but inchoate sense of writing in their field, which potentially complicates their ability to deliver quality feedback. This study uses frame semantics, a form of discourse analysis, to probe TAs for their beliefs about writing in statistics. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. When asked to describe the function and role of writing in statistics, what lexical verbs do TA informants use? 2. What frames are invoked by those verbs? 3. How do the invoked semantic frames position writing in relation to disciplinary and professional work in the field? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></i> This study interviewed three TAs from an introductory statistics course about their perceptions of writing in statistics. Frame semantics was used to analyze TA responses. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Less experienced TAs tended to perceive writing as a means of presentation, which entailed a weak sense of the role of rhetoric in technical communication and a muddied understanding of writing assessment. The more advanced TA perceived writing as a means of contextualizing statistical evidence for particular audiences. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Due to their maturing perceptions of writing in their disciplines, TAs might not possess the ability to deliver quality formative feedback. One means of support for these TAs may be opportunities to discuss assessment decisions with one another, thereby calibrating against available expectations and rubrics.

Background: The bulk of international trade has led to increasing demand for specialized professional communication texts in multilingual contexts. Persuasive language is required in promotional discourse to sell products. When transactions are carried out with foreign countries, translation becomes essential for successful commercial exchange. Literature review: Persuasion requires the use of positive evaluation to describe products. This article addresses the need to contrast the expression of positive evaluation in English and Spanish online promotional cheese descriptions. Research questions: 1. What are the linguistic resources used to express positive evaluation in English and Spanish in online promotional texts of the cheese industry? 2. What is the distribution across parts of speech and semantic categories and subcategories between these two languages? 3. How can semantic tags in bilingual comparable corpora provide useful information for translation practice? Methodology: Empirical data have been extracted from Online Cheese Descriptions (OCD), a semantically tagged English-Spanish corpus, and classified using the Appraisal Framework into the subcategories of appreciation, judgment, affect, and graduation. Results and discussion: Tests of statistical significance have revealed cross-linguistic differences, mainly in appreciation, thus leading to a qualitative analysis. The findings also include a large inventory of all evaluative items that express appreciation for cheeses in both languages and general guidelines for translators. Conclusions: This multilayer corpus-based analysis has yielded relevant data that can be used to enhance the second-language writing and translation processes required for marketing cheese in English and Spanish, thus supporting international professionals in their communication in multilingual contexts.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methods:</b> We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> A considerable amount of scholarship has amassed over the last 20 years regarding the teaching of user experience (UX) design, but there has been no systematic attempt to review this literature. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1.What is the definition of UX pedagogy according to technical communication and adjacent fields? 2. What is the state of specific UX pedagogical approaches in technical communication and adjacent fields? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Our corpus contained 76 sources directly pertaining to the teaching of UX. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> The theoretical framework of this study marries rhetorical theory and critical thinking. The former provides technical communication literature reviews with keen discourse analysis and the latter offers objectivity to the evaluation. To use this framework, we sought sources using journals related to technical communication and large databases from adjacent fields, including the ACM digital library and IEEE Xplore. We completed our search using Google Scholar to ensure broad coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Our review of sources revealed a variety of trends and a remarkably diverse conversation on UX, including various definitions of UX pedagogy, and a large variety of theoretical orientations, educational models, instructional approaches, industry influences, methods, and ethical concerns. From this diverse corpus, we hazard a unifying definition centered on teaching the UX process through hands-on approaches such as engaged learning. We close our article with recommendations for continuing to refine UX pedagogy in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> There is a growing need for Chinese state-owned enterprises (CSOEs) to utilize Twitter, as an effective communicative tool in the professional business context, to build a credible image to the global community. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Little attention has been paid to measuring the discursive construction of message credibility through corporate Twitter. Therefore, based on the theoretical insights of message credibility from existing literature on communication and information science, our study has conceptually developed a broad framework to measure the message credibility of CSOEs’ Twitter discourse from two general aspects (content and form), four separate levels ({thematic}, {intrinsic}, {contextual}, and {representational}), and nine specific dimensions (<capability>, <morality>, <objectivity>, <authority>, <accuracy>, <informativeness>, <timeliness>, <consistency>, and <persuasiveness>). With the help of Natural Language Processing (NLP) and corpus tools (MAT, CLA, TAALES, GAMET, SÉANCE, and TAACO), the framework has been practically operationalized by a total of 62 discursive features, including 18 content-based themes (thematic features) and 44 form-based features. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What themes do CSOEs develop, and how do they express these themes to establish message credibility in their tweets? 2. Which dimensions of message credibility are significantly highlighted in CSOEs’ tweets? 3. Which enterprises establish the highest message credibility in their tweets? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected tweets during the year 2020 from the official Twitter accounts of 15 CSOEs and applied our operationalized framework to conduct nine separate One-way ANOVAs, a principal component analysis (PCA), and a mean-value based descriptive statistics comparison, respectively. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> First, CSOEs developed themes including strength, power, cooperation, and legitimacy, among others, and used discursive features including nominalizations, mentions/@ , word length, time adverbials, hashtags/#, and semantic overlaps, among others when expressing these themes to establish message credibility. Second, CSOEs significantly highlighted the <capability>, <authority>, <informativeness>, and <consistency> dimensions of message credibility in their tweets. Last, China National Machinery Industry Co. (Sinomach), China Datang Co. (CDC), China Railway Engineering Co. (CREC), and China State Construction Engineering Co. (CSCEC) were found to have established the highest message credibility in their tweets. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Discussion and conclusion:</b> Our study may be the first to generate an NLP-cum-corpus-operationalized framework to quantitatively measure the discursive realization of message credibility in the context of business communication on social media. It also provides some practical insights into how relevant business professions can utilize certain discursive resources to establish message credibility in the B2C communication on social media.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> With the development of digital technologies, Twitter allows organizations to make better use of social media for impression management, advertising, and marketing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> As a recently developed register, Twitter has been researched as a personal-oriented communication method, but little research has been conducted on the register of corporate Twitter use. This study, exploring Twitter use by the 2020 US Fortune 500 banks and energy corporations, may be the first one to conduct register analysis of corporate Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study used summary language variables of Linguistic Inquiry and Word Count (LIWC) as dimensions of register variation, and also conducted categorical multidimensional analysis (CMDA) of linguistic features and features specific to Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the patterns of register variation in the tweets of US banks and energy corporations based on the results of four LIWC summary variables and the CMDA method? 2. Are there any differences between tweets of the two industries within each pattern of register variation? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Results showed that tweets of both industries tend to display a categorical, confident self-regulating style, and a mixed tone. Tweets of banks are more formal, self-regulating, and oriented toward narrative (congratulatory, positive informational, and effortful), while tweets of energy corporations are more authentic and oriented toward interaction (advisory, routine, and affiliative). Tweets having narrative functions tend to be formal in style and positive in tone, while tweets having interactive functions tend to display corporations’ confidence and leadership. Corporate Twitter is characterized by the integration of interaction and informational narrative, or “registerial hybridity.” Overall, this study strengthens the idea that corporations use Twitter to facilitate corporate communication with a broadcasting strategy and narrative perspective, and to improve digital communication with an engaging strategy. Findings may shed light on promoting products and corporate impression management on social media.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Sustainability is becoming an increasingly important issue in higher education (HE). Leadership statements in university sustainability reports (LSUSR) represent a unique genre for university leaders to communicate sustainability. This study aims to demystify the genre so that future leadership statements might be crafted with a greater degree of reflexivity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review</b> : Sustainability discourse in HE has been regarded as a legitimacy tool and an opportunity for image improvement for universities. Some studies have examined university sustainability reports, whereas there is a lack of studies focusing on the section of leadership statements. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question</b> : Are there any cross-cultural similarities or differences in terms of rhetorical moves and communicative purposes between the Italian LSUSR genre and the American LSUSR genre? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Using cross-cultural genre analysis, this study investigates the rhetorical moves of leadership statements produced by Italian and American universities. A move scheme is established and is used to annotate the sample texts. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> The findings show that although the Italian and American LSUSR genres share the communicative purpose of establishing a sustainable image, the degree of discourse force exerting on this communicative purpose varies. The image-building discourse force appears to be more noticeable in the American leadership statements, which tend to use a wider range and a larger quantity of image-improving moves. The Italian subcorpus, on the other hand, seems to pay more attention to the genre function of report-introducing, which is not explicitly linked to image improvement. This article suggests that practitioners could consider the potentials of the LSUSR genre in developing an institutional culture of sustainability.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> News media play a critical role in communicating risks and shaping public perceptions of social issues. Covering a multilayered disaster that grew from a local story to a national one, the ways that news media at different levels construct the Flint water crisis have not been previously explored. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Despite the well-established role of journalism as a government watchdog, news media do not neutrally mirror every social event. Instead, news reporting, highly mediated by language, is filled with political interests, values, and attitudes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How did local/regional and national newspapers construct the Flint water crisis? 2. Are there any similarities and/or differences in local/regional and national news construction of the Flint water crisis? 3. What are the practical implications for media coverage of risks, emergencies, or crises? 4. What are the methodological implications of this study for professional communication research? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study integrates corpus linguistics and critical discourse analysis to analyze 1858 news reports about the Flint water crisis published between 2014 and 2018. I use keywords as a core analytical technique to compare the local/regional and national news coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The results show that both local and national news reports overemphasized government activities while downplaying the unofficial voices of Flint residents and community activists. In addition, national newspapers were more likely than local newspapers to use racial cues in describing the Flint community and to associate the crisis with other social problems. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> This study suggests that news media should provide wide coverage of the affected community's efforts in risk/crisis communication rather than reproducing official messages. News representations should be cautious of strengthening stereotypes or forming negative conceptual associations of traditionally disenfranchised communities.

This book provides a compilation of scholarly chapters that focus on the various components of technical and professional communication (TPC) that, together, give it a distinct identity, and that must be sustainable. Reflection and upkeep of TPC components maintain the longevity of its identity. By critically analyzing what these fragments signify collectively as an identity, it is possible to develop a perspective that is durable for visualizing the TPC identity. Some of the TPC components included in this work are genres, ethics, procedural knowledge, procedural discourse, sociotechnical contexts, applied rhetoric, and participatory action research. The book’s 10 chapters are divided into three sections, each of which is underpinned by a strong research technique, strong theoretical foundation, and the authors’ real-world experiences. This book may be helpful to academics, industry professionals, and students alike. It provides professionals with a novel viewpoint on several TPC facets across various application fields, such as biomedical writing. This book offers a deep understanding of TPC and focuses on several intriguing subjects, such as intercultural and transnational dimensions, and accessibility and disability. One of the strengths of the book is the abundance of real-world examples and research studies with trustworthy research protocols spread throughout several chapters. This book is undoubtedly a great resource for learning about the subject, its trends, and new problems that may arise in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Resume preparation is a common activity within technical writing classes, but the advent and increased use of resume profile and job-hunting sites, such as Indeed.com, require instructors and researchers to re-think common practices in the teaching of resume writing, particularly for writing instructors with limited disciplinary experience. Prior research for conventional resumes has quantified the disciplinarity of resumes as a function of resume quality using metrics of disciplinary discourse density, which may be useful in analyzing online resumes profiles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How do online engineering resume profiles demonstrate disciplinarity? 2. What formatting and stylistic conventions are observed within engineering resume profiles? 3. How do rhetorical disciplinarity and conventions vary with resume profile quality? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although past efforts have examined the resume as a critical genre for entering a professional setting, few researchers have sought to interpret the relationships between discursive and stylistic expectations and quality in online resume profiles, while also accounting for aspects of disciplinarity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study compares engineering (all disciplines) resume profiles from Indeed.com with a corpus of conventional engineering resumes through qualitative genre analysis and quantitative methods for calculating disciplinary discourse density. We also characterize stylistic and rhetorical conventions for resume profiles, and statistically compare these facets as a function of resume quality. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> Results determined that discursive strategies were significantly different between strong, moderate, and weak engineering resume profiles. Qualitative analysis captured differences in style and form that were also statistically linked with quality. Based on our results, we call for further investigation into resume profiles and reconsideration of current pedagogical approaches.

Introduction: Building on scholarship and practices in the fields of technical and professional communication (TPC), disability studies (DS), and legal studies (LS), this article calls for a fusion of these fields to help technical and professional communicators (TPCers) negotiate legal understandings of access that recognize it as a complex, social phenomenon. About the case: To demonstrate such fusion's value in interrogating corporate discourse around disability inclusion and access, we examine the public-facing documents in JP Morgan Chase & Company's (JP Morgan) diversity and inclusion initiatives. Situating the case: Prior cases have traced the impacts of ADA law in transforming corporate culture around disability inclusion and access. These cases suggest that although the ADA has made significant progress toward inclusion and access for disabled employees, it has been limited through the influence of normative corporate culture. We thus extend these findings through DS. Methods/approach: We use thematic coding to analyze a sampling of JP Morgan's disability and inclusion documents to better understand their contributions to disability discourse. Results/discussion: We identify tensions across four discursive expressions, which we recognize both as opportunity spaces for TPCer intervention and as justification for integrating TPC, DS, and LS. We then offer guidelines for more equitable documentation practices. Conclusions: Through the fusion of TPC, DS, and LS, TPCers may engage more nuanced understandings of disability and access that support the dynamic and relational nature of each.

Background: More and more multinational corporations (MNCs) based in East Asia are adopting international social media to communicate messages on corporate social responsibility (CSR), but little research has investigated their content qualitatively. Literature review: I reviewed the literature related to the convergence and divergence of corporate behaviors under the framework of the institutional theory. Comparative studies on web-based CSR communication (CSRC) were also addressed, and CSR development in China and Korea was described as the research context to develop hypotheses and research questions. Research questions: 1. How do Chinese and Korean CSRCs resemble each other in international social media? 2. What are the differences between Chinese and Korean CSRCs in international social media? Research methodology: I selected six Chinese companies and six Korean firms from the 2019 Forbes 2000 world's-largest-corporations ranking, and analyzed the content of their English-language Facebook accounts using “Leximancer,” a powerful textual analysis software package. Results: Results indicated that the CSR messages of Chinese and Korean firms resembled each other at a macrolevel but differed at a microlevel. In addition, the CSR messages of Chinese companies were more likely to reflect national strategic agendas, while Korean firms placed greater emphasis on short-term events and legal compliance. Conclusions: Chinese and Korean corporations have adopted an approach of “global topics, native framing” in their CSRCs to achieve a balance between internal and external legitimacy.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Social media, increasingly conceptualized as communicative genres, has become a tool for individuals to promote social bonds, as well as a platform for corporations to engage with the public and build corporate identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Genre analysis has seldom been used in investigating social media use and corporate identity construction, especially the relationship between corporate identity and the interaction of message content and communicative style. Therefore, this study intends to implement Lomborg's framework of genre analysis for social media studies to compare Weibo posts of Chinese banks with Twitter tweets of US banks in terms of thematic orientations (message content) and communicative styles (indicated by speech act use) and thus examine their corporate identities. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What thematic orientations do Chinese and American banks develop in their microblogging messages? 2. What communicative styles do Chinese and American banks develop in their microblogging messages? 3. How are corporate identities formed through the interaction of thematic orientations and communicative styles of the microblogging messages of Chinese and American banks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected posts and tweets from the official microblogging accounts of 10 Chinese and US banks on the Fortune Global 500 list, identified thematic orientations and communicative styles, and conducted a comparative analysis of corporate identities based on the interaction of thematic orientations and communicative styles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> In analysis of thematic orientations, Chinese banks are more likely to post messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment, operation,</small> and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> . In terms of communicative styles, their messages are more likely to be characterized by directness, inexpressiveness, and independence politeness overall. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment</small> posts directly and in the involvement politeness style, <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">operation</small> posts indirectly and in the independence politeness style, and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> posts in the independence politeness style. As such, Chinese banks may best be described as the audience's friendly companions, objective and authoritative press spokesmen, and competitive innovators, a combination that implies values of relationship, authority, and competition in collectivism-oriented, high-power distance, and high-context cultures. By contrast, US banks are more likely to tweet messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> . Overall, their messages are more likely to be characterized by indirectness, expressiveness, and involvement politeness. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> tweets indirectly and in the involvement politeness style. As such, US banks may best be described as financial product sellers and considerate service providers, a combination that suggests customer-oriented values in individualism and high uncertainty avoidance cultures. In addition, both Chinese and US banks claim to be good corporate citizens. This comparative analysis sheds light on identity construction and provides instructive frameworks for cross-cultural communication on social media platforms.

Research problem: Discourse bridges between the speakers and the audience in product launches. However, how the verbals and the visuals work together in the construction of interpersonal meanings in such communication remains largely underexplored. Research question: How were interpersonal meanings constructed via verbal and visual semiotics in the iPhone 1 product launch presentation?. Literature review: Despite the recognized importance of innovation communication, communication at the launch phase is underexplored. Moreover, communication and management studies have generally neglected the role of grammar-based discourse in promoting innovation, while linguistic studies have paid inadequate attention to language's implications for innovation communication and management. Thus, we address the discursive building of interpersonal meanings in product launch presentations to fill such gaps. Methodology: Integrating Halliday's Systemic Functional Grammar and Kress and van Leeuwen's Systemic Visual Grammar, we conduct both verbal and visual analyses to explore the construction of interpersonal meanings in Steve Jobs' iPhone 1 launch presentation. Results: Analysis of the verbal strategies suggests that Jobs built different interactive roles as an authority innovation leader and as a close “friend” willing to engage with the audience. Moreover, by combining verbal semiotics with the delicate arrangement of image act, size of frame, and angle, the presentation video was carefully planned to create offer contact, produce close social distance, and present equal and objective attitudes to further enhance the construction of interpersonal meanings, thus contributing to the audience's understanding and recognition of the innovative product. Conclusions: This article offers insights into innovation discourse and communication by investigating the semiotic features of the iPhone 1 product launch presentation, thus adding to the extant literature on professional communication and innovation management.

Writing scholarship has given a lot of attention to structures and lexical-grammatical features of texts in relation to discipline and the discourse community. More attention should be paid to where, when, what, and how academics write, because writing is at the heart of their professional lives. "Academics Writing: The Dynamics of Knowledge Creation" addresses this issue, drawing on literacy studies and socio-material theory. Exploring the writing practices of 16 British academics from three disciplines in nine universities through interviews, observation, and document analysis, this book provides deep insights into the socially situated nature of academics’ writing. It would be an informative and thought-provoking read for those who are engaged with academics writing, professional development, and higher education management.

Background: Environmental reporting is an indispensable part of the corporate social responsibility (CSR) report, which has become a main genre of nonfinancial disclosure for corporations. The present study explores how companies use metaphors to construct their role in the relationship with the environment. Literature review: Previous studies tend to focus on environmental metaphors in genres such as newspapers, blogs, and scientific discourse, but rarely attend to the genre of corporate environmental reporting. Research questions: 1. What metaphors are used by banking and energy companies to represent their role in the relationship with the environment? Are there similarities or differences across cultures? 2. What are their representations in terms of the corporate role, and what impacts do they have on the environment from an ecolinguistic perspective? 3. Why are these metaphors used for environmental communication? Research methodology: The study investigates a corpus of 180 CSR reports published by Chinese, US, and Italian companies with the framework of critical metaphor analysis combined with genre analysis, so as to approach metaphor use from a cross-cultural perspective. Results and conclusions: The study highlights both universal metaphors (manager, protector, and traveler) and culture-specific metaphors (the bee metaphor in Chinese, the steward metaphor in English, and the fighter metaphor in Italian) across three languages, which are used to represent the company's good intentions, caring attitude, and responsible behavior, contributing to building an environmentally responsible corporate image. Some of the metaphors seem useful in inspiring eco-constructive behavior, while others may bear eco-destructive connotations.

Background: Engineers increasingly work and advance their careers in international business settings. As technical managers, they need management and technical skills when working with different stakeholders with whom they may not share a common first language. Studies have revealed that informal oral communication skills are of prime importance for global engineers who face challenges in building shared meaning and formulating clear messages in meetings with non-native speakers of English. This article proposes that studying the use of multimodal resources (spoken language, gaze, gestures, and objects) in meetings can unpack how work tasks are accomplished in business through different communicative strategies. Literature review: This paper focuses on engineers' and technical managers' needs and challenges in professional and intercultural communication where English is used as a business lingua franca (BELF) in multimodal meetings. While multimodal conversation and discourse analytic studies highlight the dynamic nature of meeting interaction, previous technical and professional communication and BELF research on multimodality is limited. Research questions: 1. How do technical managers use multimodal resources to articulate their ideas in BELF meetings with their peers? 2. How does the use of multimodal resources contribute to the construction of shared meaning in explanatory, consensus-seeking, and solution-finding communication? Methodology: This study reports on two case studies and multimodal discourse analysis of video-recorded meetings among technical managers and their peers in four companies. The use of multimodal resources is analyzed in explanatory, consensus-seeking, and solution-finding communication. Results and conclusions: In BELF meetings, assemblages of spoken language, gestures, tools, whiteboard, and documents contribute to constructing shared meaning. This study has implications for global professional and engineering communication. Future research should further examine multimodality in BELF meetings.

Background: Although agile and Scrum have been important frameworks in software engineering for over a decade, little research has explored how teams use Scrum language within their sprints. Literature review: Most explorations of Scrum communication have been collected through self-reported means. These studies are inherently unable to explore how Scrum teams use Scrum-centric language in their meetings in ways that adhere or run counter to standard Scrum practice. Research questions: 1. In what ways is Scrum reflected in the language used by team members in various sprint meetings? 2. What associations exist between the job title of team members and their use of Scrum language? 3. What does a discourse analysis reveal about the ways in which this team uses language to value and discount Scrum? Research methodology: For three sprints over 10 weeks, I recorded meetings of 27 Scrum team members. I transcribed these meetings, developed a codebook for assigning Scrum language categories, conducted an interrater reliability agreement on the data, completed a correspondence analysis on how Scrum language associates with meeting types and job titles, and conducted a discourse analysis to determine in what ways these teams value and discount Scrum. Results/discussion: Scrum language was found in all recorded meetings across all three sprints, with much language found in the planning meetings. Few associations existed between Scrum language and job title, suggesting that Scrum at this engineering firm is an egalitarian process. In addition, the discourse analysis revealed that this engineering firm valued User Story and Sprint Execution language while discounting Capacity and Story Pointing language. Conclusions: Although this group broadly adheres to Scrum practices about 68% of the time, this study finds that several current standard components of Scrum are routinely discounted. This exploratory study suggests that more research into the in-situ use of Scrum language in engineering workplaces is necessary to better inform engineering professionals about the communicative expectations of Scrum and to better enable engineering communication educators to prepare future engineers for Scrum realities.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">This study examined discourse during the problem resolution process in face-to-face technical-support interactions between technical-support providers and users at a helpdesk. Specifically, this study responds to the limited discourse-based research in technical-support interactions, despite the agreement that exploring communication within these interactions can help to improve them.</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research in technical communication has only begun to systematically explore the microlevel (smaller, moment-to-moment) communication in these interactions, though it has provided a well-established understanding of their macrolevel (genre) structure. Further, research has not completely explored how the two participants in the interaction work discursively to resolve technical problems and what strategies appear to promote user satisfaction. </i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">1. What microlevel discourse do technical-support providers employ to resolve technical problems? 2. What microlevel discourse do users employ when collaborating with technical-support providers to resolve technical problems? 3. What microlevel discourse from both technical-support providers and users appears in satisfactory interactions? 4. What exchange patterns between the two participants appear in satisfactory interactions?</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Using speech-act discourse analysis, this study examined 17 helpdesk interactions that resolved problems. These interactions occurred at a large, Midwestern US university helpdesk at which 11 instructors sought help with instructional technologies. Using a post-session survey completed by the users, I compared interactions with above- and below-average levels of user satisfaction to determine which microlevel discourse promoted user satisfaction with the help experience.</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Technical-support providers employed signals announcing their thoughts and actions, gave explanations of the technology, and communicated confirmations or denials to user questions. Users employed inquiries about the technology, gave background information, and communicated confirmations or denials to technical-support provider questions. Statistically significant results about both speakers’ discourse indicate that typical instructional strategies (such as explanations) do not necessarily characterize more satisfactory interactions. Instead, alternate forms of instruction (minimal responses or giving background information from personal experience) contribute toward satisfactory outcomes. Also, users’ facility in asking follow-up questions or in giving further background information even during the problem-resolution stage appears to promote satisfaction. Further, a closer examination of the exchanges reveals how both participants interact in these ways. </i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">This study provides further insight into the typical instructional strategies identified by other researchers. Specifically, although explanations or directions do characterize problem resolution, these discourse strategies do not necessarily characterize distinctly satisfactory problem resolution. As one of the only studies of the functional discourse within technical-support interactions, this study provides researchers and practitioners further insight into how these important interactions work when technical-support providers resolve problems.</i>

Background: Corporate social responsibility (CSR) reports are one of the vehicles for developing corporate images, namely, the cognitive representation of a company perceived by the concerned stakeholders. It would be interesting to compare the CSR reports of companies of the world's two largest economies: the US and China. Literature review: Previous studies of CSR reports tend to highlight their lexicogrammatical, semantic, and functional features at the discursive level, but few studies have examined the cognitive images that companies intend to develop at the level of conceptual structure (knowledge representation). This study investigates metaphor use as a discursive and cognitive strategy for developing corporate images in Chinese and American CSR reports from the perspective of corpus-based conceptual metaphor analysis, particularly based on the concept of genre-specific metaphors, the metaphors used to conventionally construe notions for a certain communicative purpose achieved by a particular discourse community. Research questions: 1. What are the major concerns of Chinese and American CSR reports? 2. What are the genre-specific metaphors used to construe major concerns of Chinese and American CSR reports? 3. What do the genre-specific metaphors reveal about the corporate images of Chinese and US companies? Are there differences in developing corporate images between Chinese and American CSR reports? Methodology: We collected CSR reports of the top companies in China and the US, identified genre-specific linguistic and conceptual metaphors, and conducted comparative analysis of metaphor-based corporate images. Results and conclusions: The conceptual metaphors genre-specific to CSR reports are businesses are objects, business is war, business is a journey, and business competition is competitive games/sports. Furthermore, CSR reports of both countries share most genre-specific metaphor parings and thus nearly the same mappings, which contribute to building corporate images of being economically competitive, ethically cooperative, and environmentally responsible. Although both stress self-development and taking a leading position, American companies seem to pay more attention to external cooperation with others. On the other hand, Chinese companies seem to stress internal cooperation and a well-organized hierarchy. Admittedly, this study may be limited in terms of analyzing only genre-specific metaphors and not balancing sector types of the companies in the two corpora.

Background: Swales's Create a Research Space (CaRS) is a popular model for writing research article (RA) introductions. CaRS prescribes three broad moves-establishing a territory, establishing a niche, and presenting the present work. This study assesses the applicability of a problem-solution patterns (PSP) approach to facilitate Move 1 in CaRS by analyzing RAs in materials science and engineering. Research questions: 1. Is structuring an RA introduction using problem-solution patterns a common approach in published RAs in materials science and engineering? 2. How does PSP facilitate the setting of boundaries between territory and niche in these RAs? Literature review: Variants of CaRS have been widely applied to study RA introductions. Even though the 2004 version of CaRS has been deemed effective in describing the structure of RA introductions in a number of disciplines, its prescription of Move 1 may not be easily operationalized in teaching engineering research writing. For problem- or application-based RAs, the territory can be established with PSP while preserving other CaRS moves. Methodology: This exploratory study employs a text analysis approach to assess 30 RA introductions from three materials science and engineering journals. Results and discussion: PSP is found in most RA introductions. By integrating PSP into CaRS, the proposed model can capture problem-solution cyclicity as a build-up move for territory and niche establishment. Conclusion: Because problem-solving is central to engineering research, RA introductions can be structured using naturally-occurring problem-solution patterns. PSP-CaRS may serve as an effective writing model for RA introductions in engineering-related fields.

Background: Undergraduate engineering students often receive insufficient support when crafting résumés. Most notably, there is often a lack of disciplinary-specific instruction and a lack of emphasis on the persuasive function of résumés. Ultimately seeking to strengthen instructional materials, this study investigates a way to quantify the quality of engineering résumés, focusing specifically on the use of disciplinary discourse. Research questions: How do engineering résumés exhibit disciplinary discourse? How can disciplinary discourse be quantified as a way of promoting strong engineering résumé writing and professional development skills? Literature review: This project builds on research exploring the qualities of effective résumés. It extends on work establishing disciplinary differences in desired résumé qualities, as well as work characterizing résumé writing as an opportunity for professional identity development. Grounded in activity theory, this project seeks to elucidate the “rules” of effective engineering résumés at the lexical level. Methodology: This project analyzed a corpus of 31 engineering résumés through both qualitative and quantitative means. Résumés were initially ranked via a rubric, then coded for disciplinary discourse according to the American Association of Engineering Societies' Engineering Competency Model. Disciplinary discourse scores were then analyzed through descriptive statistics. Results and conclusion: Significant differences in the use of disciplinary discourse were found among strong, moderate, and weak résumés. Though these results are not generalizable due to the small corpus size, they indicate that disciplinary discourse may be a fruitful area for future research on résumés and the development of pedagogical materials.

This study aims to investigate the different and competing perspectives of stakeholders of cultural heritage sites by examining the Mutianyu Great Wall in China.Literature review:Most studies focus on investigating the tourism destination image from the perspective of only one stakeholder, and only a small amount of research has attempted to integrate the perspectives of competing stakeholders into a single study.Research questions:1. How did the business operator perceive the Mutianyu Great Wall? 2. How did UNESCO perceive the Mutianyu Great Wall? 3. How did international tourists on TripAdvisor perceive the Mutianyu Great Wall? 4. What are the dynamics among the three stakeholders' perceptions? 5. In those dynamics, what are the contested issues in the Great Wall's heritage preservation and tourism development? Methodology:The study adopts a discursive approach to social constructivism in examining the images of the site as perceived by the three important stakeholders. It incorporates qualitative thematic and multimodal discourse analysis with quantitative high-frequency word analysis, supplemented by an interview with the heritage site administrator and a field trip. Results:The business operator perceived the Mutianyu Great Wall as a scenic spot for modern rural tourism, UNESCO emphasized its historical and cultural significance, and international tourists perceived it as a hybrid image.Conclusions: The study identified a preservation-growth continuum and showed different and even competing perspectives. It also discussed two contested issues in the field. The study contributes to heritage studies by developing an interdisciplinary discursive framework and suggests practical implications to heritage management and professional communication.

Introduction: This study investigates how plain language, examined from a social justice perspective, is implemented in mortgage documents and what the implications are for African-American homebuyers. About the case: We argue that plain language has the potential to engage issues of human dignity and human rights because language accessibility in documents plays a large role in how citizens engage in civic and social activities. In regard to the home ownership process, in which African-American homebuyers are more likely to experience discrimination, we need a study of the implementation of plain language in documents that might contribute to communication breakdowns between the banking industry and this historically marginalized group. Situating the case: We examine plain language from a social-justice stance by turning a more critical eye toward how and why plain-language guidelines are implemented. Methods/approach: Our study focused on the initial disclosure statements for adjustable-rate mortgages. We paired critical discourse analysis with the Securities and Exchange Commission's Plain English Handbook guidelines for disclosure statements to analyze three disclosure statements. Results/discussion: We found that, generally speaking, each of the three disclosure statements effectively adhered to plain-language recommendations. However, the idea that plain language increases accessibility, reader comprehension, and usability is complicated, and the accessibility and usability of each document varied. Conclusions: We advocate for a human-centered approach that explores ways that plain-language guidelines can be applied along with a critical focus on amplifying agency and reducing inequity.

Research problem: Interest in plain-language communication has been growing in many sectors of business and government, but knowledge about its development is scattered and in need of synthesis. Research questions: 1. How did plain language in the US evolve to gain acceptance by industry, government, and the public? 2. In what ways have advocates changed their vision of plain language? Literature review: My review identified a corpus of more than 100 publications relevant to the history of plain language from 1940 to 2015. Methodology: I evaluated the literature on plain language to identify milestones, events, and trends between 1940 and 2015. I focused on the evolution of plain language and on ways that practitioners altered their perspective of the field. Results: Between 1940 and 1970, plain language focused mainly on readability. During the 1970s, some practitioners began to employ usability testing. By the mid-1980s, there was a widespread sense that plain-language advocates had shifted priorities from readability to usability. Between 1980 and 2000, advocates broadened their vision-beyond word- and sentence-level concerns to include discourse-level issues, information design, and accessibility. Between 2000 and 2015, advocates continued to worry over their old questions (“Can people understand and use the content?”), but also asked, “Will people believe the content? Do they trust the message?” By 2015, plain language had gained significant momentum in business, government, medicine, and education. Conclusions: Plain language evolved over the past 75 years from a sentence-based activity focused on readability of paper documents to a whole-text-based activity, emphasizing evidence-based principles of writing and visual design for paper, multimedia, and electronic artifacts. Plain-language practitioners expanded their concerns from how people understand the content-the usability and accessibility of the content-to whether people trust the content. In addition to a narrative about the field's evolution, I offer a Timeline of Plain Language from 1940-2015, which chronicles the field's highlights. Together, the narrative and timeline offer a fairly comprehensive view of the current state of plain language and allow those with an interest to dig deeper.

Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and English from a corpus-based perspective. Research questions: 1. What are the main moves used in CSR reports? 2. Are there any cross-cultural similarities or variations in terms of generic features? Methodology: Combining genre theories with concepts from Systemic Functional Linguistics, we designed an observational framework for move identification. Based on a 15-move scheme, we annotated 18 CSR reports for comparative analysis. Results and conclusions: The CSR report is characterized by rhetorical recursivity and hybridity of speech acts: beyond “reporting” and “presenting,” it is also “demonstrating,” “evaluating,” and “committing.”As a globally established genre, it presents noticeable generic similarity in different languages, suggesting that the communicative purposes of CSR reports are recognized by different cultures. The top six moves in the Performance-reporting section of the CSR reports present identical trends in terms of extensiveness ranking in all three languages. Cross-cultural variations mainly involve the use of optional moves, such as the dominant use of the move “Presenting individual cases” in the Chinese sample. The observational framework for move identification may also be transferable to other genres. The limitations of this study include the sample size and the absence of an author survey. Future research could investigate the CSR report from a diachronic perspective, to explore how its genre structure has developed over time.

Research problem: This study investigates entrepreneurship as a rhetorical practice and seeks to illustrate how narratives of individuals from different cultures create a discourse of entrepreneurship. We offer theoretical and methodological considerations for comparative international analyses in entrepreneurship research. Research questions: (1) How do the stories that are told by entrepreneurs from different cultures reveal their values? (2) What can those stories tell us about entrepreneurship in different cultures? Literature review: An emerging stream of authors proposes to study entrepreneurship from individual narratives, but studies on entrepreneurship rhetorics are scarce, seldom use an international approach, and rarely cover the cultural aspects. Methodology: We collected entrepreneurial narratives in the US, Spain, and China, and deployed a novel two-fold method to retain cultural nuances and validate translation accuracy. Narrative data were studied based upon the coding, constant comparison, and memo writing used in grounded theory. Results and conclusions: We identify three core metaphorical devices used by participants to structure their entrepreneurial journeys (action and learning, autonomy and money, and exceptionalism and networks), and we suggest that the use of these metaphorical pairs varies both within and across cultures. These findings offer preliminary evidence, for the first time in the literature, that building a rhetorical understanding of entrepreneurship requires that we consider two axes: the individual and the cultural.

Background: Environmental impact studies often enlist professional communicators to develop and implement public engagement plans and processes. However, few detailed reports of these public engagement plans exist in either scholarly venues or government reports. This case reviews one public engagement project in transportation planning as implemented by one professional communications firm. Research questions: 1) What communication and engagement strategies do the consultants employ in their public engagement process? 2) How do professional communicators design engagement for diverse citizen groups? Situating the case: A number of cases have revealed the ways professional and technical communicators integrate participatory or user-centered design strategies in public engagement projects. These cases suggest that professional and technical communicators are uniquely positioned to develop ethical and effective public engagement plans for environmental impact studies. Professional and technical communicators are further prepared for this work because of their knowledge about theories of intercultural communication and rhetorical theories of delivery. Methodology: This case was studied over the course of 1.5 years using qualitative research methods, including observations, interviews, and textual analysis. About the case: This case reviews the work of one particular public engagement firm, VTC Communications, as they planned and implemented public engagement in one environmental impact study. This environmental impact study team was tasked with determining the best way to accommodate the increase in rail traffic the city anticipated with the development of the high-speed rail. The public's input was needed to fulfill environmental impact statement (EIS) requirements and to fully understand the community concerns regarding the increased traffic, noise, vibrations, and family/business displacements. VTC Communications was hired to conduct this portion of the environmental impact study, and their work included the development of a range of deliverables and events. Conclusions: This case provides an overview of the process of developing public engagement plans, the deliverables designed, as well as the key goals that guided the development of public engagement. My case suggests that effective public engagement can address intercultural concerns by developing projects that are adaptable, multimodal, and dialogic.

Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the marketing, training, and business processes of organizations. Research questions: How is content strategy defined and described in professional and scholarly literature? What do these definitions and descriptions suggest about the direction of the field of professional and technical communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory which, for thousands of years, has provided critical methods and vocabularies for the analysis of discourse; my purpose in using it here is to rely on a consistent lens that has served professional and technical communicators well. Classical rhetorical principles can give us useful insight into content strategy, the latest in a series of movements that have captured the attention of professional and technical communicators because they have promised to expand the scope of the work and move the work from the fringes of organizational activity to the center. Previous movements include knowledge management, single sourcing, and content management. Methodology: Because content strategy is an emerging area, I conducted an integrative literature review to characterize this emerging field. This involved a systematic search of peer-reviewed and professional literature on content strategy that met specific qualifications, reading and collecting information from each source about its answers to the research question and its authorship, and analyzing those data to find patterns in them. Results and conclusions: Because only two peer-reviewed sources existed on content strategy, the majority of the literature reviewed emerged from the trade press. I survey the definitions of content and content strategy provided by this literature, and found that almost every definition uses content as part of the definition, leading to some lack of clarity in all of those definitions. But three areas of consensus exist among the definitions: that content strategy is: (a) more inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely focused on material used by customers and, therefore, focused on marketing and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to make the work of technical communicators more central to organizations. But the literature offers only broad advice for doing so, with few examples (other than some specific templates, which primarily benefit those who already have experience with content strategy). The advice primarily comes from authors working in consulting firms and, as a result, might not reflect the challenges that professional and technical communicators who work internally experience.

Research problem: Over the past decade, the popularity of fantasy sports games has grown dramatically. A fantasy sport is a simulation game in which game players act as owners to build, manage, and coach imaginary teams that compete against one another, based on statistics generated by actual players or teams of a professional sport. In line with this, we have seen the emergence of various forms of media content being produced directly for those who participate in fantasy sports games-the most prolific example of this is writing for fantasy sports. This study aims to establish an understanding of how fantasy sport articles are currently being constructed by assessing the contributions of professional journalists and amateur writers. Research questions: RQ1: If the standardization of written discourse genres stems from the reciprocity between generic conventions and the responses to situations, then what are the differences between the discourse strategy used by professional journalists and that by their amateur counterparts in fantasy sports writing? RQ2: What are the writers' rhetorical goals and the reader-writer relationships they wish to establish through the fantasy sports texts? Literature review: This study is rooted in the notion of genre, a communicative event through which the writer and reader interact to make meanings in a particular context. Communication of fantasy sports involves the production of content that provides readers with news, analysis, and opinions about-and knowledge of-matters that concern the games, thus creating pools of intelligence which other fantasy sports players can use, add to, argue against, or ignore. This amateur-produced content and resulting knowledge communities formed by fantasy sports players have led to a genre development that professional communicators should examine because it reflects so much technical documentation and instructions have migrated into user-generated spaces. “The move” in genre analysis is a meaningful rhetorical unit that is related to the communicative purpose of a social activity and that contributes to the text's overall strategy within its situational context. Moves operate in coherence rather than isolation in a text. Methodology: A discourse analysis was conducted on 60 fantasy sports texts (30 by professional journalists and 30 by amateur writers) randomly selected from a few specific sources in 2012. A custom move scheme was devised for analyzing fantasy sports texts in this study. The results were analyzed using a chi-square test. Results and discussion: Results reveal significant differences between the discourse strategy used by professional journalists and that by amateur writers. These differences include amateur writers differing to some extent in their rhetorical goals from professional journalists as they offer media consumers a more balanced spread of information, that professional journalists place a substantially lower value on making predictions, that amateur writers and professional journalists share similar regard in terms of the appropriate amount of casualness to include in their writing although amateur writers are more included to build casualness in their articles, and that the use of writing techniques to invite further connection or engagement from readers is being underutilized by both professional and amateur writers. The major implications for the professional communicators are the insights into user-generated content, an approach in which organizations increasingly rely on for their product and service documentation.

Research problem: The study attempts to study how an empowered Chinese public coped with and interpreted the environmental crisis of the ConocoPhillips oil spill and how ConocoPhillips reacted to the growing influence of social media. Research questions: In what ways did the Chinese public exercise its new power through social media in addressing the ConocoPhillips Oil Spill Incident? How did a multinational company like ConocoPhillips act during the crisis and react to the voices of the public through new media? Literature review: Social media has caused a power shift in China by allowing the ordinary Chinese public who used to be the silent majority to expose scandals and express their opinions about crises with greater freedom. At the same time, pressure is growing on corporations to exercise social responsibility, through responding to economic, legal, ethical, and discretionary expectations that society has. Stakeholder theory indicates that only by meeting the needs and expectations of the individuals and groups who can affect or are affected by the firm's objectives can a firm survive and succeed. In developing countries, corporate social responsibility is characterized by a lack of systematic and institutionalized approach, with stakeholders, such as the public and community, being neglected for a long time. Methodology: Researchers conducted a thematic analysis of 932 microblog and blog entries about the ConocoPhillips Oil Spill Incident in China that were published on leading Chinese social media websites between June 2011 to February 2013. Results and discussion: The study found that the oil spill sparked an uproar of anger and criticism in the Chinese online community. Most posts on microblogs and blogs engaged in finding the causes and laying the blame for the oil spill. The overwhelming majority of the Chinese public attributed the crisis to the faulty laws and inaction on the part of the Chinese government regulators, to ConocoPhillips, and the Chinese joint venture partner China National Offshore Oil Corporation's failure to undertake due responsibilities. In response to mounting online criticisms, ConocoPhillips exhibited little interest in engaging with the Chinese public and showed poor communication in terms of Corporate Social Responsibility (CSR). The study's theoretical contribution lies in combining CSR and Stakeholder theory with Discourse Power theory. Practical implications to multinational corporations seeking long-term business development in the developing country contexts, such as China, are that managers need to engage in responsive listening, actively participate in online conversations, and constantly scan the social media environment to manage its relations with the general public. Particularly, firms experiencing crises can gain the public's emotional support by communicating emotion-laden messages through social media.

Research problem: Subversive environmental texts, those that strive against hegemonic discourse, such as the book Ecodefense, have a long history of use by radical environmentalists as a means for recruitment and distribution of best practices. This study aims to investigate the role of plain language in the subversive text Ecodefense, and consider some ethical implications of plain language by conducting a close textual analysis. Research questions: (1) Is the subversive text Ecodefense an artifact of plain language? (2) If Ecodefense is written in plain language, what does that suggest about the inherent ethicality of plain language? Literature review: Plain language refers to clear expression designed to help users achieve desired goals. In the sense that it is a communication practice, it is guided by standards put forth by various agencies and bureaucratic bodies. In the sense that it is a movement, plain language is characterized by the proliferation of organizations advocating for plain language practices in society. This study is rooted in the investigation of the ethical practices of social movements. It considers the ethics of plain language practices when they are put toward subversive ends and explores the ethical value of plain language itself. Methodology: Ecodefense is analyzed using the Center for Plain Language's (CPL) Plain Language checklist and Writemark's criteria for documents, which includes consideration of the audience, structure, language content, and design of a text, as well as usability testing. Results and conclusion: Analysis shows that Ecodefense is partially representative of plain language use and practice under the CPL's standards, and appears somewhat more fully representative under Writemark's standards, which are designed for use by a trained assessor. Analysis further suggests that adherence to checklist-driven language practices may unwittingly enable an ethic of exigence; thus, research is needed into the ethical implications for list-driven, or standards-based, rhetoric in order to ensure that plain language practices consider long-term implications for users and for organizations that employ these practices.

Research problem: This study provides insight into practitioners' reasons for choosing a particular language (English versus the local language) in the genre of job ads in countries where English is a foreign language (EFL countries). Scholarly publications and public discourse have suggested reasons for language choice, but these were not based on the perspectives of practitioners. Research questions: (1) What reasons do Dutch job ad writers give for using all-English, all-Dutch, or partly English ads and what genre factors inform these reasons? (2) To what extent do the reasons given by Dutch job ad makers for using all-English,P all-Dutch, or partly English ads complement reasons mentioned in publications on job ads? Literature review: Genre theory identifies three factors as important determinants of genre: contextual factors (such as characteristics of the organization and the sector in which the genre is produced), reader-writer factors (characteristics of the genre's target audience and author), and textual factors (the genre's content, structure, and wording). The reasons mentioned for the use of all-English job ads are that English is the organization's corporate language and that the organization is looking for English-speaking candidates. The reasons given for the use of job ads in the local language are that English is less clear than the local language and that English words are strange and exaggerated compared to equivalents in the local language. Among the reasons mentioned for the use of partly English job ads are that English words attract more attention than equivalents in the local language and that English job titles sound more modern and have more status than equivalent job titles in the local language. Methodology: In this qualitative study, we conducted 25 interviews with practitioners who designed job ads in the Netherlands, selected because they had recently placed an all-English, an all-Dutch, or a partly English job ad in a Dutch newspaper. They were asked an open-ended question about their reasons behind the language used in the job ad they placed. Interview data were labelled and categorized; subsequently, patterns were identified across categories. Results and conclusions: The interviews showed that all three types of genre factors-contextual, reader-writer, and textual-underlie practitioners' language choices. Practitioners mentioned the same types of factors that were mentioned in publications on job ads, but gave a greater variety of reasons for language choice. Of the reasons mentioned by the practitioners, the large majority were not given in publications. These findings underline the importance of obtaining text producers' perspectives and can be used to sensitize both novice and experienced professional Human Resources writers to the relevance of genre factors in language choice. A limitation of the present study is that the desired effects of language choice mentioned by the respondents were not verified with the target group of the job ads. Therefore, future research on language choice in workplace writing should test whether particular language choices in job ads actually achieve the recruitment effects Human Resource Manager professionals expect.

"Higher Education in the Digital Age" (edited by William G. Bowen) is divided into two sections. The first section includes adaptations of Bowen's presentations at The Tanner Lectures at Stanford University in 2012. The second section includes discussion responses from respected colleagues, and Bowen's response to the same. This unique structure enables the reader to be involved as an insider to this debate - a witness not only to the author's assertions but also to the lively discourse that ensues in response. The reviewer feels this book is provocative in addressing pressing issues that can no longer be ignored. Bowen's assertion that the time at hand to begin a transformation is supported by research, and the data support the dire need for a resolution to the student debt crisis and productivity problem in higher education. The gaps in the research he presents, particularly involving MOOCs, invite technical researchers to take advantage of this timely opportunity, not only to continue the conversation but to seek solutions to the viability he proposes. Bowen,s concern that public opinion of higher education matters and his insistence that institutions and educators must come together to lead the change while they can is an important call to action for IEEE Transactions on Professional Communication readers in particular.

Research problem: No study has observed the argumentative choices and appeals used by professional designers to support their claims as they engage in decision-making sessions. In particular, we do not know how user-derived data are applied by professional designers in their decision-making arguments. Research questions: (1) What kinds of evidence and appeals do advocates of user-centered design use when supporting claims within design decision-making sessions? (2) How do evidence and appeals used by professional designers compare to evidence and appeals used by previously studied novice designers? Literature review: Previous research of user-centered design that also incorporates data-driven personas has concluded that while some observed groups dedicated to user-centered design see personas as a way to further improve upon user-centered design methods, personas rarely become an integrated part of the design process and are often not incorporated in recommended ways. Prior research of decision-making within the design process has concluded that decision-making is a highly variable, but often deeply collaborative activity that can be assessed through a variety of argumentative lenses, including the Toulmin model of argument. Methodology: In this case study, a one-week, onsite exploratory observation was conducted in the workplace of professional designers. All meetings were recorded and subsequently transcribed. Postobservation interviews were also conducted with the participants. A discourse-based analysis was conducted on the transcriptions to identify the various types of rhetorical appeals and evidence used by the designers during their decision-making meetings. Results and conclusions: This onsite observation found that this particular group of designers supported about 50% of their claims with evidence, with 5.1% of the evidence in support of a claim referencing user data, and 33.4% of evidence in support of a claim referencing the designer's own opinion. These results suggest, among other things, that personas (the key user-centered design tool used by the observed group) are perhaps not necessarily a helpful rhetorical tool for persuasion in decision-making meetings, that designers who conduct user research are more likely to reference user data in support of claims, that these designers might have a broad notion of what constitutes user data, and that prior experience can serve as a powerful persuasive force. In addition, appeals to user data were the least common type of appeal employed by the novice and professional designers. However, this exploratory study is limited by the condensed observation time and its single group of designers. Future studies may use the methodology established here to explore the uses of evidence of additional groups.

Research problem: Indirect communication is prevalent in business communication practices. For information systems (IS) projects that require professionals from multiple disciplines to work together, the use of indirect communication may hinder successful design, implementation, and maintenance of these systems. Drawing on the Speech Act Theory (SAT), this study investigates how direct and indirect speech acts may influence language comprehension in the setting of communication problems inherent in IS projects. Research questions: (1) Do participating subjects, who are IS professionals, differ in their comprehension of indirect and direct speech acts? (2) Do participants display different attention processes in their comprehension of indirect and direct speech acts? (3) Do participants' attention processes influence their comprehension of indirect and direct speech acts? Literature review: We review two relevant areas of theory-polite speech acts in professional communication and SAT. First, a broad review that focuses on literature related to the use of polite speech acts in the workplace and in information system (IS) projects suggests the importance of investigating speech acts by professionals. In addition, the SAT provides the theoretical framework guiding this study and the development of hypotheses. Methodology: The current study uses a quantitative approach. A between-groups experiment design was employed to test how direct and indirect speech acts influence the language comprehension of participants. Forty-three IS professionals participated in the experiment. In addition, through the use of eye-tracking technology, this study captured the attention process and analyzed the relationship between attention and comprehension. Results and discussion: The results show that the directness of speech acts significantly influences participants' attention process, which, in turn, significantly affects their comprehension. In addition, the findings indicate that indirect speech acts, if employed by IS professionals to communicate with others, may easily be distorted or misunderstood. Professionals and managers of organizations should be aware that effective communication in interdisciplinary projects, such as IS development, is not easy, and that reliance on polite or indirect communication may inhibit the generation of valid information.

Research problem: This corpus comparison study examines the occurrences of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> as used in British and New Zealand engineering lectures in order to discover its frequency and functions and to consider its role in professional communication. Research questions: Is <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> as frequent in the academic genre of university lectures as in other genres of spoken English? (1) Does <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> have the same functions in British and New Zealand engineering lectures as found in a previous study at an American university? (2) Does a better understanding of the different ways that <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> is used in lectures have pedagogical implications for professional communication, especially for English as an additional language learners? Literature review: Previous studies show <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> mainly functions as a ‘”minimizer’” (merely, only, simply) in university lectures in America, and functions the same in British and New Zealand university lectures on engineering. <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog Just}$</tex></formula> also functions as part of a metadiscursive frame (let me <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> explain), and stance (the speaker's attitude toward the content communicated: don't <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> copy down what I've done). In response, English as an additional language learners can learn to recognize and distinguish the different functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> and use them appropriately. Methodology: The researcher used a corpus linguistics methodology to determine the frequency of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> and a discourse analysis method to see if the functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> identified in a previous study of the Michigan Corpus of Academic Spoken English applied to the corpus of British and New Zealand engineering lectures. These lectures are all part of the Engineering Lecture Corpus, which was started at Coventry University and includes AUT University in New Zealand. Results and discussion: The frequency of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> in British and New Zealand engineering lectures was high: it occurred in the top 50 words in the wordlists of both sets of lectures. <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog Just}$</tex></formula> was used in British and New Zealand engineering lectures the same way as in the American university, functioning mostly as a “minimizer,” often to reduce the imposition of what was being said or asked. It occurred much more frequently in the British engineering lectures than the New Zealand ones, often in short stretches of discourse. Its “locative” meaning, used when indicating a precise location, occurred more often in the New Zealand Electrical Engineering lectures and in the British Civil Engineering lectures. A study of the different ways that <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> functions, and the frequency with which it is used in spoken academic English should lead to a better understanding of its function in professional communication. The limitation of the study was the sample size, and the fact that it was an opportunistic sample taken from a limited number of lecturers in a limited number of universities. While adopting the functions used in the American study was a limitation, the additional category of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> used in multiword units was uncovered. Limitations of the unavailablilty of recordings to determine pronunciation differences was also noted, with examples provided to show possible misunderstandings. Future research would examine an expanded data sample, providing better representation of the language of lectures in the UK and New Zealand within and outside the subdisciplines of engineering, and investigating the ways that the pronunciation of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> affects its meaning. Other spoken academic and general corpora, such as the British Academic Spoken English corpus and the spoken components of the British National Corpus and the Corpus of Contemporary American English could be studied for comparison purposes of the frequency and functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> .

The author of this book provides a successful rhetorical analysis of Lysenkoist discourse by examining two speeches given by T.D. Lysenko in 1936 and 1948. Stanchevici (who is from Moldova, which was once a part of the Soviet Union) uses his background and education in professional writing and rhetoric to add unique insights to this analysis. The book begins with an introduction to Lysenkoist science, categorizing its rhetoric as political propaganda that sustained itself by its opposition to Mendelian genetics. The author provides a thorough background on Lysenkoist themes. These themes include: the orrespondence of Lysenkoism and classical genetics to Marxist-Leninist dialectical materialism, the fitting of Lysenkoism and genetics into the dominant ideology of Stalinist Russia. The author achieves his overall purpose in showing how Lysenko's manipulative rhetoric was able to prevail over Mendelian genetics for a time. Stalinist Genetics provides readers with a thorough analysis and background in order to understand the controversy surrounding Lysenkoism. In a time where politics are intertwined with many aspects of our lives, this book reminds scientists and rhetoricians of the danger of manipulative rhetoric and the negative influences that can result when combining politics and science. REFERENCES [1] Z. Medvedev, The Rise and Fall of T. D. Lysenko. New York: Columbia Univ. Press, 1969, Trans. by I.M. Werner

This study aims to provide scholars with insight into the task of writing research articles. Research questions: (1) What are the generic structures of research article introductions in three engineering subdisciplines? and (2) What are variations that distinguish the introductions of one subdiscipline from the others? Literature review: Swales's genre analysis method has proved to be an effective textual analysis to identify the structural organization of each section of research articles. Even though there seems to be a pattern in each section, previous genre-based studies also demonstrate that disciplinary variation is discernible. It thus remains to be determined whether research articles of different subdisciplines within a single discipline share the same organizational structure. Methodology: Based on journal impact factors, three datasets of English research article introductions representing three subdisciplines of engineering (civil, software, and biomedical) were compiled, consisting of 180 introductions with 60 from each subdiscipline. Then, the three datasets were analyzed using Swales's genre analysis technique to identify the structural patterns prevalent in the introductions of each subdiscipline. Units of textual analysis called moves and steps were quantified to capture variations among the introductions. Results and discussion: Analysis shows that these introductions generally adhere to a common rhetorical organization across subdisciplines. However, disciplinary variations are also captured, highlighting the unique characteristics and perspectives of each subdiscipline. The findings bear pedagogical implications, allowing English for Specific Purposes practitioners to prepare novice scholars to be able to publish successfully in their fields.

Problem: One of the biggest problems with student and novice writing is that it often lacks clear organization and a coherent structure. However, it is difficult for newer writers to conceptualize a clear structure prior to writing a first draft. Thus, there is a need for an effective process to help writers revise early drafts with a particular focus on organizational clarity. Key concepts: Two concepts underlie this issue. The first is revision, which is the process of changing text to better achieve the writer's goals and serve the reader's needs. Two general categories of revision exist: a comprehensive edit (a thorough review of content, organization, visual design, style, illustrations, accessibility, and reuse to best serve readers) and a copyedit (a review of proper adherence to accepted language standards, which includes attention to grammar, spelling, punctuation, and sentence structure). The second is organizational structure (the arrangement and relationship of ideas), which is critical to help readers understand and use the information in the document. Key lessons: A reverse outline-a process that helps improve document structure and organization from an early draft-was developed to help writers make the organizational structure of an existing document to assess and improve the structure in a subsequent revision explicit. Reverse outlining has four steps: (1) identifying and listing discourse topics from a written draft, (2) arranging the discourse topics into an outline, (3) assessing the structure for appropriateness to audience and purpose, and (4) creating the new structure, modifying content where necessary, and adding headings, bullets, overview statements, and other advanced organizers. The reverse outlining process has been used extensively in the classroom and in the workplace.

Research problem: This study investigates the characteristics of corporate social responsibility (CSR), which are discursive attempts at creating positive impact and indicate to readers the process of business management in society. Research questions: (1) What is the intended purpose and function of the CSR reports taken from some of the most dominant corporations in the oil, banking, and aviation industries in the US and China, and how and to what extent do these reports meet the expectations of the international discourse community? (2) Are there any differences in the discursive construction of the CSR reports taken from the different industries? If so, what are these differences, and why might they exist? Literature review: Contrasting CSR practices in China and the US are appropriate because of their economic power, and rigorous CSR reporting practices. According to previous research, CSR practices in China are mandatory for state-owned enterprises, but voluntary in the US. Interdiscursivity, the appropriation of established generic resources across genres and practices to create new forms, provides a framework for exploring differences in reports between the countries. Critical discourse analysis (analyzing discourse as social practice) and genre analysis (analyzing discourse as genre), provide methods for exploring these differences. Methodology: Using discourse analysis, this study analyzed six samples of CSRs, three from Chinese corporations, three from American corporations. Samples were selected through rigorous online search for top companies in oil, aviation, and banking. The study involved a general content analysis of the overall CSR reports using genre and critical discourse analysis, and then more focused analysis of sections on the environment. Results and discussion: The main function of the CSR reports analyzed seems to be the promotion of the company image. Although all analyzed reports drew on the discourse of goodwill and promoted company engagement with society, CSR reports from the oil industry employed discourse of self-justification more, attributing company actions to external constraints. CSR, as a generic construct in its hybrid form, seems a “typification” of three interdiscourses-discourses of promotion, goodwill, and self-justification-sociopragmatically co-constructed within an interdiscursive space. The purity of this genre lies in its hybridization, primarily in the integration of promotional cues in reporting genre, illustrating how interdiscursivity can explore the interrelationship between discursive and professional practices. The limitation of the study was the limited choice of countries and sample size. Future research could compare reporting practices of companies with newly instituted CSR practices with companies in countries with a longer history of CSR reporting.

Research questions: How can our current knowledge of experiential learning be applied to cross-cultural web-based training? How do postproject interviews with the participants advance our knowledge about experiential learning? What practical recommendations for teachers and trainers can be offered based on this and similar case studies? Situating the case: Literature on virtual teams stipulates the importance of teaching leadership development within teams, including methods of conflict resolution, and flexibility in methods and tools of communication. Literature on experiential learning places a high value on learner experience, and on indirect and combined methods of assessing experiential learning projects. Methodology: The case was studied through the analysis of data obtained from unstructured class interviews with three of the US-based participants of the teaching project. Interview participants were chosen to ensure a variety of responses about their experiences while taking part in the project. About the case: The project was a part of an introductory graduate-level seminar in technical and scientific communication. Graduate students in technical communication from the US and graduate students in marketing from Ukraine participated in the project. The participants worked in virtual teams to create collaborative analyses of localized versions of websites of transnational corporations. The findings of this research are as follows. (1) Virtual teams work more effectively when given time to build trust and connections among participants. (2) Virtual teams work more effectively when time is devoted to the development of leaders and the articulation of leadership responsibilities within teams. (3) Experiential learning team participants use a variety of communication tools depending on the nature of the communicative task at hand. (4) As part of the learning process, virtual team members recognized and attempted to adjust to cultural and professional discourse differences between countries and professional fields.

Research problem: The purpose of this study is to examine US engineering students' intercultural competence and its pedagogical implications. Three research questions are addressed: (1) What are engineering students' levels of awareness and sensitivity toward intercultural communication? (2) What are their perceived needs in learning intercultural communication? (3) Given these findings, what are some useful approaches and methods to teach intercultural communication in the engineering communication service class? Literature review: The literature review examines current studies on US engineering students' intercultural competence and establishes the scope of the study: intercultural awareness and sensitivity. The researcher consulted literature in intercultural studies, international education, and engineering education. Methodology: The researcher conducted a mixed method study, using surveys, textual analysis, and interviews. Two-hundred seventy-two engineering undergraduates at a Midwestern public university participated in the study. Participants were recruited from an engineering communication class. Data were collected through survey instruments, written responses to cross-cultural dialogs and critical incidents, and interviews. Both qualitative and quantitative analyses were performed. Results and discussion: Participants exhibited vague and passive awareness of intercultural communication, average to high intercultural sensitivity (subject to self-assessment and social desirability bias), and partial acceptance of intercultural communication education. Based on these findings, the researcher suggests a cultural-general approach to teaching intercultural competence in engineering communication service classes. The study is limited to research participants at one institution and two aspects of intercultural competence. Future studies can involve diverse research participants, address more aspects of intercultural competence, and examine the use of cultural-general teaching methods in the classroom.

This book is a thorough examination of best practices for communicating science-related ideas to a carefully targeted audience. Such integration of theory with practical applications makes this book an immensely useful resource for any science writer.

Problem: Questionnaires are a popular method used by global companies to gain understanding or assess various aspects of their businesses. However, using a questionnaire across cultures requires extra effort in translating it into the target language(s) and culture(s) because a good questionnaire developed in one language/culture may not necessarily “travel well” across cultures due to differences in meaning and interpretation. This tutorial synthesizes the extant research on cross-cultural communication and surveys, and provides guidance in preparing cross-cultural questionnaires. Concepts: Translation affects the design and development of questionnaires to be used across cultures in these ways: (1) It affects the theoretical concepts to be studied: indicators-questions about concrete elements that can be measured and constructs-a series of questions about abstract elements that cannot be measured directly and essentially represent an underlying concept. Constructs must be adapted into a specific cultural context to achieve accuracy in measurements. (2) Differences in the contexts-the overall cross-cultural research context (the setting and the purpose) and the cultural context (the participants and their cultural background) of the study-affect translation because concepts in the source culture might be applied differently or not exist in the target cultures. (3) Translation might unintentionally introduce bias by inadvertently changing the perceived meanings of terms and questions-creating bias in constructs, on individual items on the questionnaire, and in its administration. (4) Translation might affect equivalence of terms in the source and translated versions, including linguistic equivalence (that is, wording of items), semantics (meaning of a phrase or concept), and grammar and syntax. Suggestions: Given these concepts, consider the following items when translating questionnaires: (1) accurately adapt or adopt questions from existing instruments, (2) make sure that you adapt the language to suit the situation, (3) hire translators who understand research processes, (4) use the decentering approach (a process in which translators move back and forth amongst the languages, checking for cultural and linguistic accuracy) when preparing the actual translation, and (5) assess your overall translated questionnaire. The questionnaire assessment model is a resource for guiding the assessment.

Research Problem: Claims have been made about the impact of applying Linguistic Politeness Theory to workplace contexts. Linguistic politeness theory argues that speakers or senders of messages make language choices to soften potential face-threatening acts. These claims have not been empirically examined in regards to trust between leaders and members. Research Questions: (1) What effect does a leader's use of linguistic politeness have on perceptions of trust? (2) Do indirect and direct requests differ in building trust? (3) Is there an optimal combination of level of directness and type of linguistic politeness strategy in building trust? Literature Review: Previous literature has shown that people in positions of power utilize linguistic politeness when interacting with subordinates. Further, studies have shown an association between managerial communication style and relational variables, including trust. No study, however, has empirically examined a leader's use of linguistic politeness on subordinate's perceptions of trust toward the leader. Methodology: The current study uses a quantitative approach. An experiment was designed to test the effect of politeness on trust. One-hundred fifteen undergraduates were selected for the experiment. Results and Discussion: Quantitative analysis, which included a two-way ANOVA, revealed that participants trusted leaders who used linguistic politeness strategies in their emails, as opposed to those who failed to include mitigating strategies. Furthermore, downgraders, moves that mitigate the force of face-threatening act without adding semantic content, were effective at building trust when paired with direct speech acts. Similarly, supportive moves, moves that mitigate face-threatening acts but do add semantic content, were effective at building trust when paired with indirect speech acts. The results have theoretical implications that include the contextual importance of linguistic politeness strategies. Further, practical implications include the way student leaders might phrase email requests to team members. However, because the sample included students, the results must be carefully interpreted, particularly when extrapolating to professional populations. Future studies can apply a similar methodology to a population of professionals, allowing for a comparison of datasets.