<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background and research problem:</b></i> The way in which work is done in digital contexts deviates from classical corporate, hierarchical, departmental organizations. Since digital microfirms are becoming more common, understanding the way members organize their activities through communication in this specific type of enterprise represents an appealing field to develop. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> We discuss how the framework of Cultural-Historical Activity Theory (CHAT) allows us to analyze activity systems and trace disruptions in postbureaucratic digital work. We also review research using CHAT along with genre studies to understand, specifically, business communication and entrepreneurial rhetoric in a spaceless microfirm that provides digital services. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. In what activities does this microfirm engage? That is, what different objects and outcomes has it been developed to achieve? 2. How do the contradictions between these activities shape the microfirm’s organization and its orientation to clients? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methods:</b></i> Guided by the components of activity systems, we coded interviews, questionnaires, instant messages, and databases. Discourse analysis allowed us to identify contradictions. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Both from the perspective of some team members and through artifact analysis, flexibility and closeness to the client are the firm’s value propositions. Consequently, they organize their daily activities around addressing the urgent, proximate needs of each client. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Although the microfirm’s focus on flexibility and closeness sets it apart tactically from larger competitors, it also hinders strategic planning, requiring greater effort for group communication and decision-making. This insight helps us to understand why microfirms in general seem more tactically than strategically oriented.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> Instructors in STEM fields help prepare students to be effective communicators in the workplace, partially through instruction of professional genres such as client-facing reports. At the same time, class sizes are increasing, and writing assessment often falls to teaching assistants (TAs). <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Research suggests that TAs possess a maturing but inchoate sense of writing in their field, which potentially complicates their ability to deliver quality feedback. This study uses frame semantics, a form of discourse analysis, to probe TAs for their beliefs about writing in statistics. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. When asked to describe the function and role of writing in statistics, what lexical verbs do TA informants use? 2. What frames are invoked by those verbs? 3. How do the invoked semantic frames position writing in relation to disciplinary and professional work in the field? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></i> This study interviewed three TAs from an introductory statistics course about their perceptions of writing in statistics. Frame semantics was used to analyze TA responses. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results:</b></i> Less experienced TAs tended to perceive writing as a means of presentation, which entailed a weak sense of the role of rhetoric in technical communication and a muddied understanding of writing assessment. The more advanced TA perceived writing as a means of contextualizing statistical evidence for particular audiences. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion:</b></i> Due to their maturing perceptions of writing in their disciplines, TAs might not possess the ability to deliver quality formative feedback. One means of support for these TAs may be opportunities to discuss assessment decisions with one another, thereby calibrating against available expectations and rubrics.

Background: This article argues for the intersection of intercultural technical and professional communication (TPC), contrastive rhetoric, and corpus linguistics as a powerful alliance to perform application-oriented genre analysis. Literature review: Research into technical and professional communication has long been interested in genre analysis from an English for Specific Purposes (ESP) approach. Genres are a frequent form of professional communication; reports, in particular, have received great attention in the field of English for Business Purposes (EBP). Nevertheless, existing research has criticized that many ESP/EBP coursebooks are not really tailored to the trade, let alone contain the language used in real-life professional settings. Consequently, specialized corpora for genre description pertain. Aim: This study analyzes the audit report business genre to develop applications of language use for EBP learners. Research questions: 1. What characterizes the audit report (AuR) genre macrostructure in English (EN) and Spanish (ES)? 2. Are there noticeable differences between EN and ES in terms of genre realization? 3. How can the findings of descriptive research be applied in professional contexts? Method: An ad-hoc comparable corpus of authentic AuRs was compiled, tagged at the rhetorical level and browsed following a top-down procedure. First, the macrostructure of the AuR was pinned down and then compared cross-linguistically in search of similarities and differences. Then auditors’ self-mention markers and verbs referring to their tasks were examined. Results: Minor differences were observed at the rhetorical level, as opposed to the findings at the level of grammatical realization. A two-fold proposal is made to transfer descriptive knowledge to an ESP educational setting and to the workplace.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></i> This project investigates the persuasive strategies used when articulating the problem statement section of entrepreneurial business pitches. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></i> Although there are many studies of the pitch genre, surprisingly few studies investigate the structural elements of the pitch. Our research fills this gap by structuring the pitch using data from Start Up Chile (SUP), a globally recognized business accelerator. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></i> 1. Is there a relationship between certain industries and SUP's evaluation of exigence/opportunity? 2. In written problem statements, what rhetorical strategies appear most effective for articulating entrepreneurial exigencies to investors within SUP's business accelerator? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology:</b></i> We analyze 44 written problem statements that scored highly on a metric of problem identification via an initial statistical analysis and a genre-based rhetorical move analysis. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion:</b></i> We first establish that a relationship between SUP's ratings and the entrepreneurs’ industries cannot be assumed, then detail rhetorical moves are used by entrepreneurs. Our findings indicate that when entrepreneurs effectively construct problems/opportunities, they employ a cause-and-effect argumentative structure. Their “cause” is described as the result of a societal change or a shortcoming in current solutions to the problem, and the “effects” of this problem are pain points, which frequently manifest as a loss of time, money, or other resources. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Implications:</b></i> By identifying rhetorical moves from real-world instantiations of the problem-statement genre, we offer entrepreneurs and other business communicators persuasive strategies for navigating the rhetorical situation of the pitch.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Corporate social responsibility (CSR) reports are strategic tools for winning stakeholder support and trust through building and maintaining favorable identities and positive images. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> The metaphorical construction of corporate identity in CSR reports has received little scholarly attention. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the main genre-specific conceptual metaphors used in Chinese and American CEO letters within CSR corporate reports? 2. How do the metaphors build companies’ corporate identities? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data and method:</b> We collected 630 Chinese and American CEO letters in CSR reports, identified linguistic metaphors by using the Metaphor Identification Procedure Vrije Universiteit (MIPVU), inferred genre-specific conceptual metaphors, and conducted comparative analysis of metaphor-based stance and identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Although Chinese and American companies share several genre-specific conceptual metaphors, there exists variation in the metaphor scenarios used to produce the stances and evaluations that contribute to favorable corporate identity construction. In the economic dimension, companies from both countries portray themselves as “capable builders,” “competent players,” and “hard-working gardeners,” but only Chinese companies identify themselves as “active architects and travelers following national policy.” In the environmental dimension, Chinese companies delineate themselves as “determined environmental protectors” and “faithful friends” of nature, while American companies describe themselves as “environment-conscious travelers”and “responsible stewards” of nature. Both identify themselves as “good corporate citizens” in the social dimension.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research problem:</b> Leaders’ messages in corporate social responsibility (CSR) reports provide information about corporate citizenship and play an integral role in realizing communicative goals and influencing stakeholders’ perceptions. However, the linguistic features of such messages are largely underexplored. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. Do Chinese and American CSR reports vary in terms of their linguistic features to the degree that necessitates further exploration? 2. What are the key differing features, and what can we learn about business communication and business culture from those differences? 3. What implications do these differences have for business communication at the multinational level? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although some linguists have analyzed CSR reports as a genre, few prior studies have paid attention to various grammatical features of CSR reports at the lexical level, and the special context of emerging economies has also been understudied. In particular, the academic attention to leaders’ messages in such reports is scant. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> In our study, a comparative analytical framework focusing on lexico-grammatical features, namely, Biber's multidimensional analysis, has been adopted to compare the language used in leaders’ messages in the CSR reports issued by Chinese and American businesses on the 2022 Fortune Global 500 list. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> In comparison to the leaders’ messages created by American companies, those created by Chinese companies are significantly more informationally dense, more narrative, less situationally dependent, less explicit, and display significantly fewer features of strict time-constrained informational elaboration. First-person pronouns, the present tense versus the past tense, nominalizations, adverbs, infinitives, modal verbs, and demonstratives are found to be the major language elements that characterize these register discrepancies. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> This study adds to the body of knowledge on business communication by utilizing multidimensional analysis to offer a systematic understanding of leaders’ messages through a quantitative lens. It also presents practical implications for various readers after discussing some elements that potentially reflect unconscious culture-specific business communication choices.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Zhihu live talks, as a major online knowledge commodity, enable speakers to provide professional information and interact with the audiences. The use of hedges and boosters has been associated with the realization of such a goal. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Previous research has indicated the relevance of disciplines or genres in the use of hedges and boosters in academic discourse; however, little is known about the use of these metadiscourse markers in Zhihu live talks as a new register for popularizing professional knowledge. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the disciplinary variations in the use of hedges and boosters in medical science and health (Med) and education (Edu) live talks? 2. To what extent do speakers’ characteristics (i.e., expertise and community status) have an impact on the use of hedges and boosters in Med and Edu live talks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methods:</b> We collected the transcripts of 123 Med and 126 Edu live talks, as well as the demographic information of each speaker. Following a framework adapted from Hu and Cao, we conducted an analysis of the frequencies and functions of hedges and boosters, and how they associate with speaker characteristics in each category of live talks. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The two corpora exhibited significant differences in the frequencies and functions of hedges/boosters, and the differences can be attributed to the conventions of knowledge making in medicine and education disciplines. In addition, speaker characteristics have some impact on the use of hedges and boosters, such as speakers’ levels of conformity to disciplinary conventions or their strategic efforts in relational management. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The findings can guide different speakers to configure metadiscourse to inform, argue, and direct while popularizing professional knowledge of different disciplines.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Following previous professional communication research into entrepreneurship, we examine key genres of a specific business accelerator, Start-Up Chile (SUP). Through a triangulated study of interviews, texts, and videos, we examine how the Playbook serves as a regulatory metagenre that represents the SUP experience to the participating firms. We find that aspects of the Playbook's representation are at odds with the other data, divergences that we argue emerge from a broader tension among SUP's stakeholders and goals. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> We review the professional communication literature on entrepreneurship, literature on startups and accelerators, and on writing, activity, and genre research (WAGR). Specifically, we examine WAGR research on metagenres and professional identity formation. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How does this successful international accelerator regularize the learning experience of its exceedingly diverse startups? Specifically, how does SUP regulate the startups' different experiences, reframing the experience of entrepreneurship and teaching these startups to form their professional identity as entrepreneurs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> We structured this research as a qualitative case study of SUP. Data included documents, videos, interviews, and social media. We triangulated these data sources to identify points of convergence (in which different data sources supported the same assertions) and divergence (in which data sources contradicted each other). <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> SUP provides the Playbook and Newsletter as metagenres that regulate complex interactions among other genres and events, guiding firms into having roughly equivalent experiences as well as maintaining relationships among volunteers such as mentors. But the Playbook also reframes the experience of entrepreneurship so that it can fit into SUP's program: it reframes the cyclical entrepreneurship process as linear, and it reframes promises of future action as tracking of past actions. In undergoing these experiences, the startups form their professional identity as entrepreneurs. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> We conclude by discussing implications for accelerators as well as for how professional communication genres and metagenres regulate neophytes’ experiences in training programs more broadly.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Sustainability is becoming an increasingly important issue in higher education (HE). Leadership statements in university sustainability reports (LSUSR) represent a unique genre for university leaders to communicate sustainability. This study aims to demystify the genre so that future leadership statements might be crafted with a greater degree of reflexivity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review</b> : Sustainability discourse in HE has been regarded as a legitimacy tool and an opportunity for image improvement for universities. Some studies have examined university sustainability reports, whereas there is a lack of studies focusing on the section of leadership statements. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question</b> : Are there any cross-cultural similarities or differences in terms of rhetorical moves and communicative purposes between the Italian LSUSR genre and the American LSUSR genre? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> Using cross-cultural genre analysis, this study investigates the rhetorical moves of leadership statements produced by Italian and American universities. A move scheme is established and is used to annotate the sample texts. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> The findings show that although the Italian and American LSUSR genres share the communicative purpose of establishing a sustainable image, the degree of discourse force exerting on this communicative purpose varies. The image-building discourse force appears to be more noticeable in the American leadership statements, which tend to use a wider range and a larger quantity of image-improving moves. The Italian subcorpus, on the other hand, seems to pay more attention to the genre function of report-introducing, which is not explicitly linked to image improvement. This article suggests that practitioners could consider the potentials of the LSUSR genre in developing an institutional culture of sustainability.

This book provides a compilation of scholarly chapters that focus on the various components of technical and professional communication (TPC) that, together, give it a distinct identity, and that must be sustainable. Reflection and upkeep of TPC components maintain the longevity of its identity. By critically analyzing what these fragments signify collectively as an identity, it is possible to develop a perspective that is durable for visualizing the TPC identity. Some of the TPC components included in this work are genres, ethics, procedural knowledge, procedural discourse, sociotechnical contexts, applied rhetoric, and participatory action research. The book’s 10 chapters are divided into three sections, each of which is underpinned by a strong research technique, strong theoretical foundation, and the authors’ real-world experiences. This book may be helpful to academics, industry professionals, and students alike. It provides professionals with a novel viewpoint on several TPC facets across various application fields, such as biomedical writing. This book offers a deep understanding of TPC and focuses on several intriguing subjects, such as intercultural and transnational dimensions, and accessibility and disability. One of the strengths of the book is the abundance of real-world examples and research studies with trustworthy research protocols spread throughout several chapters. This book is undoubtedly a great resource for learning about the subject, its trends, and new problems that may arise in the future.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Problem:</b> A Ph.D. is an extended study that requires an initial plan to conceptualize a research project, which is then refined, with results presented in a written dissertation. Diverse entry pathways to research mean that many Ph.D. candidates may experience difficulties in conceptualizing, aligning, and writing up their projects. Thus, there is a need for an effective framework to help students conceptualize their research, as well as a mechanism to transfer it to writing in the required genres. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key concepts:</b> The key concepts for this tutorial center on two fundamental groupings: sociocognitive and sociocultural planning processes, along with genre dissertation writing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Key lessons:</b> We present the Plan, Organize, Write, Research (POWR) framework. POWR proposes a way to link a sociocognitive and sociocultural planning process and the structuring of research communication. The framework has two stages: POWRa and POWRb. POWRa provides a way to conceptualize the iterative planning process underpinning a long-term project, and provides a bridge to POWRb, the more formal genre communication of the project, through the dissertation document. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Implications for practice:</b> The tutorial provides a framework to articulate a research project in a supervisory and team environment. It uses terminology and structure relevant to engineering and information technology theses to illustrate the framework. The framework provides an iterative decision-making structure that is systematic, explicit, and equitable for research project planning and transfer into the writing genre of doctoral dissertations.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><i>Introduction:</i></b> This article offers an approach that we call <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">critical collaboration</b> —an array of theoretical commitments drawn from the authors’ embodiments and lived experiences. In making explicit the connections between authorial embodiment and the content of theory and practice, our practical models demonstrate new and varied approaches to public feminisms. We begin with a discussion of embodiment and then offer four sections—amplification rhetorics, apparent feminisms, a techné of marginality, and memetic rhetorical environments—with key takeaways to guide readers through our related-but-different approaches. Our goal in doing so is to underscore the importance of public feminisms to enacting social justice in technical and professional communication. This means recognizing our obligation to respond to unjust technical communication. Technical communication is not a utopia of inclusion and anti-racism—although some corners of the field are dedicated to those topics, to be sure. Rather, despite the social justice turn, some parts of the field still insist on objectivity, neutrality, and practicality as the touchstones for “good” technical communication. Our work here shows some of the ways in which we might resist the cultural blinders that allow such ideas to persist unabated. Drawing especially on research in rhetoric and embodiment studies, we build interdisciplinary bridges with critical race studies (including critical race feminisms), womanism, gender studies, technical communication, Black rhetorics, queer studies, cultural studies, and rhetorical genre studies, among other fields, to provide a set of practical approaches to public feminist exigencies that resist collapsing all feminisms into a single approach. We argue that drawing on embodiment to develop a multiplicity of feminist approaches and engaging in critical collaboration as those approaches evolve is a way forward that allows for more stakeholders to engage fruitfully in public feminist projects. Our hope is that readers can then imagine public feminisms as one avenue for doing the social justice work that is vital to the growth of technical and professional communication as a field.

<italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> Under the Fourth Amendment to the US Constitution, law enforcement agencies are required to draft and uphold a Use of Force document to safeguard the rights of the public. This document, in its most successful form, defines use of force and offers specific core principles that outline de-escalation tactics and techniques to reinforce use of force and deadly force as a last resort. What is missing from the conversation of this policy is an analysis of the rhetorical choices within each document, and the understanding that these documents are rarely written with social justice in mind; rather, they are focused on legalese and protecting the individual departments and the police officer responsible for using force. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> The Use of Force document is a genre of policy that academics have been drawn to, especially in consideration of social justice. With a rise in law enforcement violent interactions with historically marginalized groups of the public, policy analysis is necessary. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> 1. What key terms, concepts, and narratives are used within each document to reinforce oppressive ideology? 2. What rhetorical moves give agency of force to officers through various terminology? 3. What does an analysis of these policy documents reveal for technical and professional communicators regarding our role in social-justice-driven work? <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methods</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> I performed a rhetorical analysis of each document, pinpointing words, phrases, and sections that were unique to the specific text. NVivo qualitative research software was used to create word trees, where word frequencies were analyzed to uncover each department's situational position and the implication of such. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> The analysis revealed that of the two documents under review, one tended to humanize not only the situational officer, who is incapable of being neutral, and the person whom force is being used against. The other tended to reflect policy-driven terminology that works to dehumanize the person involved with the officer and continues to uphold oppressive rhetoric. <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion</b></i> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">:</i> Technical communicators have a responsibility to insert themselves in issues of injustice. An analysis of these policy documents reveals areas of revision, areas where the public should be involved, and is a move toward further accountability regarding police brutality against historically marginalized communities.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> More than 30 years ago, Harmon distinguished developmental research articles (RAs), which propose a solution to a problem, from experimental RAs, but the developmental format has received little attention. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Genre analysis of RAs has been largely restricted to articles following the standard experimental/Introduction, Methods, Results, Discussion (IMRD) format, thereby excluding many developmental engineering articles. Recently, a textbook proposed Introduction, Process, Testing, Conclusion (IPTC) as a prototypical format for electrical engineering RAs, but this format has not yet been demonstrated from a corpus. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What is the macrostructure of electrical engineering RAs? 2. What are the characteristic features of each division of electrical engineering RAs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Section headings, wordcount, and notable features were analyzed for 75 RAs from 15 electrical engineering journals and compared with both IPTC and Harmon's developmental structure. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Only one article, a case study, followed IMRD. Sixty-seven developmental RAs followed the IPTC format. These are distinguished by the second division (P), where the new solution is described, written in extended style, comprising several sections with headings specific to the research. A paragraph at the end of the Introduction describing the organization of the paper, the location of the theoretical framework and testing methods, and a ubiquitous Conclusion also differ from IMRD. Seven developmental RAs exhibited a hybrid format with the well-known IMRD section headings superimposed on an IPTC structure. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Most electrical engineering articles are developmental and follow IPTC format. This can inform future genre analysis research and has pedagogical implications for teaching engineering writing.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Resume preparation is a common activity within technical writing classes, but the advent and increased use of resume profile and job-hunting sites, such as Indeed.com, require instructors and researchers to re-think common practices in the teaching of resume writing, particularly for writing instructors with limited disciplinary experience. Prior research for conventional resumes has quantified the disciplinarity of resumes as a function of resume quality using metrics of disciplinary discourse density, which may be useful in analyzing online resumes profiles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How do online engineering resume profiles demonstrate disciplinarity? 2. What formatting and stylistic conventions are observed within engineering resume profiles? 3. How do rhetorical disciplinarity and conventions vary with resume profile quality? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Although past efforts have examined the resume as a critical genre for entering a professional setting, few researchers have sought to interpret the relationships between discursive and stylistic expectations and quality in online resume profiles, while also accounting for aspects of disciplinarity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study compares engineering (all disciplines) resume profiles from Indeed.com with a corpus of conventional engineering resumes through qualitative genre analysis and quantitative methods for calculating disciplinary discourse density. We also characterize stylistic and rhetorical conventions for resume profiles, and statistically compare these facets as a function of resume quality. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> Results determined that discursive strategies were significantly different between strong, moderate, and weak engineering resume profiles. Qualitative analysis captured differences in style and form that were also statistically linked with quality. Based on our results, we call for further investigation into resume profiles and reconsideration of current pedagogical approaches.

The book targets two main audiences. It primarily addresses students and instructors of technical communication, and also addresses industry practitioners. The book provides practical and theoretical examples that both the primary and secondary audiences can incorporate in their pedagogy and industry practices. The author includes learning activities at the end of each chapter that teachers/instructors can emulate in the technical communication classroom. The approaches in the book make it a significant contribution for the teaching and practice of technical communication. The author admonishes students, instructors, professionals, and industry practitioners to change technical communication by paving the way for design thinking and making. He summarizes the need to adopt design thinking as a methodology in technical communication to make designs user- and human-centered, and to advocate for social justice in our approaches to teaching, learning, and practice in the field. Thus, he calls for a rethinking of technical communication pedagogy “to focus less on genres.". The author also argues that design thinking is a necessary component of technical communication and shows how it can be incorporated into technical communication practice and pedagogy. The examples and learning activities presented in the book make it a valuable guide for students, teachers, and practitioners of technical communication. Instructors of technical communication will find the learning activities presented throughout each chapter of the book particularly useful.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Social media, increasingly conceptualized as communicative genres, has become a tool for individuals to promote social bonds, as well as a platform for corporations to engage with the public and build corporate identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Genre analysis has seldom been used in investigating social media use and corporate identity construction, especially the relationship between corporate identity and the interaction of message content and communicative style. Therefore, this study intends to implement Lomborg's framework of genre analysis for social media studies to compare Weibo posts of Chinese banks with Twitter tweets of US banks in terms of thematic orientations (message content) and communicative styles (indicated by speech act use) and thus examine their corporate identities. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What thematic orientations do Chinese and American banks develop in their microblogging messages? 2. What communicative styles do Chinese and American banks develop in their microblogging messages? 3. How are corporate identities formed through the interaction of thematic orientations and communicative styles of the microblogging messages of Chinese and American banks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected posts and tweets from the official microblogging accounts of 10 Chinese and US banks on the Fortune Global 500 list, identified thematic orientations and communicative styles, and conducted a comparative analysis of corporate identities based on the interaction of thematic orientations and communicative styles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> In analysis of thematic orientations, Chinese banks are more likely to post messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment, operation,</small> and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> . In terms of communicative styles, their messages are more likely to be characterized by directness, inexpressiveness, and independence politeness overall. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment</small> posts directly and in the involvement politeness style, <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">operation</small> posts indirectly and in the independence politeness style, and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> posts in the independence politeness style. As such, Chinese banks may best be described as the audience's friendly companions, objective and authoritative press spokesmen, and competitive innovators, a combination that implies values of relationship, authority, and competition in collectivism-oriented, high-power distance, and high-context cultures. By contrast, US banks are more likely to tweet messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> . Overall, their messages are more likely to be characterized by indirectness, expressiveness, and involvement politeness. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> tweets indirectly and in the involvement politeness style. As such, US banks may best be described as financial product sellers and considerate service providers, a combination that suggests customer-oriented values in individualism and high uncertainty avoidance cultures. In addition, both Chinese and US banks claim to be good corporate citizens. This comparative analysis sheds light on identity construction and provides instructive frameworks for cross-cultural communication on social media platforms.

Most textbooks and trade press books on engineering communication are genre based, proscription based, or some are a combination of the two. Henderson takes a different approach to teaching the rules of English grammar and how to apply those rules to craft effective sentences. His approach is mathematics based, presenting the rules of English grammar as sentence equations. This approach makes the book particularly intriguing as a resource for teaching students of engineering and science. Henderson's "A Math-Based Writing System for Engineers: Sentence Algebra & Document Algorithms" presents a distinctive approach and methodology for clear engineering communication, particularly suited to its specific audience. Henderson's methodology, grounded in the "universal language" of mathematics, is unique and refreshing. The book is a welcome addition to available resources for these students and their instructors.

The reviewer concludes that, overall, Hanganu-Bresch and Flaherty’s "Effective Scientific Communication: The Other Half of Science" is an excellent introduction to scientific communication. Genre move analysis blended with step-by-step guidance and genre examples make this book a valuable guide for helping students in STEM fields acquire basic scientific communication skills. The book also provides food for thought for ESP teachers to foster research and encourage better-informed teaching practices.

Background: As all sorts of communications have substantially moved to the internet, volumes of literature on internet-mediated communication have emerged in professional and technical communication in different research paradigms, including studies on internet-mediated genres, which often have generic features beyond traditional conception and thus require updated understanding. This study systematically explores the emerging body of internet-mediated genre studies and identifies the specific genres that researchers have studied, the analytical components and research methods used, and conclusions reached to characterize the current state of the research. Research questions: 1. Which internet-mediated genres have been studied in existing literature (2005-2019)? 2. What affordances have been considered in existing studies on internet-mediated genres? 3. Which research methods have been used to study internet-mediated genres? Literature review: Major issues affecting prior studies of internet-mediated genres include inconsistent terminology used by researchers, the ways that affordances are considered, and the inadequacies of current genre analysis methods to explain features arising from those affordances. Methodology: Employing an integrative literature review, we conducted a systematic search resulting in 35 qualified studies published in journals indexed in the Social Sciences Citation Index between 2005 and 2019. Each was systematically analyzed to identify the genre addressed, communicative goal, medium, affordances addressed, and research methods used. Results/discussion: Three main types of internet-mediated genres-including email, website, and social media, and several subtypes-were identified, each distinguished by their medium and communicative goal. The affordances were either treated monomodally, mentioned as contextual information, or integrated into the analytical framework. Researchers relied on a variety of methods to study internet-mediated genres, with mixed methods most commonly used. Conclusions and further research: The data show that both the genres of interest and methods used to study them vary with time, suggesting that this area of research continues to evolve. Future studies could probe into a larger variety of internet-mediated genres with more diverse analytical components and methods.

Background: The cognitive load involved in research article (RA) reading can be overwhelming for L2 novice readers. RA section headings can be used as signals to help novices focus on essential information related to their learning goals to reduce extraneous cognitive processing. There is a need to examine RA macrostructures to inform RA reading instruction. Literature review: RAs do not always follow the Introduction-Methods-Results-Discussion (IMRD) model. Previous research has examined the macrostructure of articles in disciplines such as computer science, applied linguistics, and pure mathematics, but few have investigated the macrostructure of economics RAs. Research questions: 1. Are there any sections frequently used in economics articles apart from the conventional sections? 2. If yes, what are the views of expert economics RA readers on the communicative functions and propositional content of the newly identified sections of economics RAs? Research methods: Eighty RAs were collected from five economics journals using stratified random sampling. Following Yang and Allison's macrostructure analysis method, we conducted an analysis of the overall structure of the RAs based on section headings and the function and content of each section. Results: Compared with the IMRD model, we found six new section types: Background, Theoretical Model, Econometric Model, Robustness, Mechanisms, and Application. Interviews were conducted to explore expert RA readers' genre knowledge on the newly identified sections. Conclusion: The findings can be useful for RA reading and writing instruction and future research on part-genres of economics articles.

Background: Environmental reporting is an indispensable part of the corporate social responsibility (CSR) report, which has become a main genre of nonfinancial disclosure for corporations. The present study explores how companies use metaphors to construct their role in the relationship with the environment. Literature review: Previous studies tend to focus on environmental metaphors in genres such as newspapers, blogs, and scientific discourse, but rarely attend to the genre of corporate environmental reporting. Research questions: 1. What metaphors are used by banking and energy companies to represent their role in the relationship with the environment? Are there similarities or differences across cultures? 2. What are their representations in terms of the corporate role, and what impacts do they have on the environment from an ecolinguistic perspective? 3. Why are these metaphors used for environmental communication? Research methodology: The study investigates a corpus of 180 CSR reports published by Chinese, US, and Italian companies with the framework of critical metaphor analysis combined with genre analysis, so as to approach metaphor use from a cross-cultural perspective. Results and conclusions: The study highlights both universal metaphors (manager, protector, and traveler) and culture-specific metaphors (the bee metaphor in Chinese, the steward metaphor in English, and the fighter metaphor in Italian) across three languages, which are used to represent the company's good intentions, caring attitude, and responsible behavior, contributing to building an environmentally responsible corporate image. Some of the metaphors seem useful in inspiring eco-constructive behavior, while others may bear eco-destructive connotations.

Background: The ability to create a context is essential in writing the introduction of a research article (RA). This study explores the experience of engineering Ph.D. students in Australia, for whom English is an Additional Language (EAL), in using a problem-solution-based writing model to develop context-creating skills in writing RA introductions. Research question: What is the experience of engineering Ph.D. students in creating contexts through explicit learning of a problem-solution-based model for writing RA introductions? Literature review: Genre-based teaching is a common approach in the second language classroom. Recently, a genre-based approach for writing the introduction of engineering RAs has been proposed. The descriptive values of the model, PSP-CaRS, have been shown in corpus studies of published engineering RAs. However, its applicability has not been explored pedagogically. Methodology: Twenty-nine Ph.D. students were asked to respond to a questionnaire nine months after learning the model and reflect on their experience using it. The findings were then corroborated with data obtained from interviews, researcher observation, and writing samples. Results: The findings showed that the participants perceived PSP-CaRS to be useful and they continued using it after nine months despite some difficulties encountered in the writing process. Participants' responses showed that explicit teaching of PSP-CaRS formed the foundation upon which more competent skills to create contexts were developed through practice and integration of subject knowledge. Discussion: Explicit teaching using a model can impart the basics of genre awareness to students. Once students gained an in-depth understanding of the model by working through their difficulties, they developed better genre awareness, and used the model adaptively to visualize and write their RA introductions. Conclusion: The results confirm the usefulness of the proposed model and reveal how a continuing process of learning and practicing using the model helps students develop their skills to create contexts and enhance their genre awareness.

Background: The lab report is a commonly assigned genre in engineering lab courses; however, students often have difficulties meeting the expectations of writing in engineering labs. At the same time, it is challenging for engineering faculty to instruct lab report writing because they are often under-supported in writing pedagogies and usually unfamiliar with the extent of students' prior writing knowledge. Literature review: Literature on technical communication in engineering addresses the importance of a rhetorical approach to writing instruction, as well as an emphasis on genre. Extending this literature, research into writing transfer provides valuable insight for better understanding how undergraduates negotiate the engineering lab report as a new genre within this distinct rhetorical context. Research questions: 1. How effective is a transfer-focused writing pedagogy in supporting students' understanding of the genre conventions of engineering lab reports? 2. How does the transfer-focused writing pedagogy impact students' writing quality in five categories (rhetorical knowledge, organization, evidence, critical thinking, and disciplinary conventions)? 3. What are the rhetorical features that engineering students improve or struggle with the most with lab report writing? Research methodology: Four engineering instructors and two English instructors participated in this study to design and develop the lab report writing instructional module, and implemented the module materials into their engineering lab courses. The module, consisting of lab report writing instruction and assessment resources, shares a rhetorical approach and foundational writing terms with first-year composition courses to emphasize a writing-transfer pedagogy. We collected and analyzed undergraduates' lab report samples to evaluate the impact of the module on students' writing performance. Two sets of lab reports were collected for analysis: the sample sets before (control), during the 2015-2016 academic year; and after (experimental) implementation of the module, during the 2016-2017 academic year. Results and conclusions: Data collected via pre- and post-implementation writing artifacts show that a rhetorical approach to teaching lab reports helped students better understand the expectations of the lab report as a discipline-specific genre, and it developed students' understanding of the rhetorical features of engineering writing. The pilot module positively impacted the quality of students' lab reports, a finding that suggests that using a transfer-focused writing pedagogy can successfully support the transfer and adaptation of writing knowledge into gateway or entry-level engineering laboratory courses.

Introduction: Professional communication instructors in transnational contexts face unique challenges when helping students transition into the workplace. These challenges include preparing students for multilingual workplaces and educational settings, as well as multicultural communication in English at transnational workplaces. About the case: The authors, working at an international branch campus (IBC) in the Middle East, wanted to revise their assignments in a technical writing course for engineers in order to better prepare students for the realities of professional communication in the region. Situating the case: Engineering students matriculate into an increasingly diverse workplace, but instructors may not adequately understand the needs of employers in transnational corporations. Methods: Semistructured interviews were conducted with students and alumni of the IBC, and transcripts were coded for common themes. Results/discussion: Students and alumni had different perceptions of workplace communication genres, expectations for detailed writing, and the ability to adapt rhetorical strategies for different contexts. Alumni experienced a gap between their professors' and their workplaces' expectations for business genres and level of detail. They also reported that one of their significant challenges was adopting a flexible mindset toward written and spoken communication practices. Conclusions: Professional communication instructors should emphasize the strengths of multilingual writers, particularly their sense of language difference and rhetorical attunement, to better prepare them for the transnational workplace, in both the US and abroad. The authors describe changes in their pedagogy to help students adopt a more flexible and industry-oriented mindset toward technical communication.

Introduction: Technical and professional communication (TPC) instructors value audience awareness, using peer- and client-based projects to facilitate it. We explore how students' audience awareness is facilitated by the case method, which presents students with a professional communication task within a workplace scenario. Situating the case: Case-method research suggests including a detailed audience and situation, multiple genres, and multimedia. Few studies have explored how case materials facilitate students' audience awareness. About the case: A 12-week case that was consistent with case-method research asked students to respond to an engineering firm's internal problem with a proposal and report. How the case was studied: Students from two sections of a genre-based course completed reflections about their audience awareness after the proposal and report. We qualitatively analyzed 51 reflections. Results/discussion: Students stated they could understand the facts about their primary audience but couldn't identify secondary and tertiary audiences. Students stated they could identify audience needs, but they disagreed about the amount of detail to understand those needs. Also, students stated they could respond to the audience using appropriate evidence and writing style. Conclusions: When using the case method, instructors should know that students may need varying levels of detail to interpret their audience's needs. Also, including data and conflicting needs gives students opportunities to make strategic decisions about content.

The IEEE Guide to Writing in the Engineering and Technical Fields is a concise manual for engineers, technical professionals, scientists, researchers, teachers, and students to improve their writing skills. Each chapter is short—ranging from 20 to 40 pages—and the entire book is 200 pages, including appendices. The book accomplishes its purpose of providing recommendations for writing activities and for "assessing the social situation of writing, then using that assessment to make writing decisions" (p. 5). Throughout the book, the authors offer short, manageable takeaway lessons to help readers make writing decisions and learn IEEE style for references. Compared to other engineering communication textbooks and manuals, this guide is short and manageable, yet its approach still considers the rhetorical and contextual dimensions of writing. Because it is brief, the guide does not explicitly cover ethics, risk communication, information graphics, presentations, and global or international communication. It also does not provide as many examples or complete samples of the genres and best practices discussed. Finally, as with other textbooks, some genres are missing, such as reviews, evaluations, and regulations. Nevertheless, these limitations do not diminish the value of the book in giving a concise and convenient overview of standard engineering communication genres and a rhetorically grounded framework for readers to use when writing in the engineering workplace. The book has potential for use in writing-intensive courses, where students must compose documentation for labs and projects, as well as for in-house training for employees. Its hybrid framework for making decisions as you write is flexible and can be applied to many different writing situations. Furthermore, the guide offers valuable, basic help on writing mechanics. It offers readers an approach to engineering communication that can help them think about the decisions that they make when they write and make thoughtful, informed choices in their writing.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">This study examined discourse during the problem resolution process in face-to-face technical-support interactions between technical-support providers and users at a helpdesk. Specifically, this study responds to the limited discourse-based research in technical-support interactions, despite the agreement that exploring communication within these interactions can help to improve them.</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research in technical communication has only begun to systematically explore the microlevel (smaller, moment-to-moment) communication in these interactions, though it has provided a well-established understanding of their macrolevel (genre) structure. Further, research has not completely explored how the two participants in the interaction work discursively to resolve technical problems and what strategies appear to promote user satisfaction. </i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">1. What microlevel discourse do technical-support providers employ to resolve technical problems? 2. What microlevel discourse do users employ when collaborating with technical-support providers to resolve technical problems? 3. What microlevel discourse from both technical-support providers and users appears in satisfactory interactions? 4. What exchange patterns between the two participants appear in satisfactory interactions?</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Using speech-act discourse analysis, this study examined 17 helpdesk interactions that resolved problems. These interactions occurred at a large, Midwestern US university helpdesk at which 11 instructors sought help with instructional technologies. Using a post-session survey completed by the users, I compared interactions with above- and below-average levels of user satisfaction to determine which microlevel discourse promoted user satisfaction with the help experience.</i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Technical-support providers employed signals announcing their thoughts and actions, gave explanations of the technology, and communicated confirmations or denials to user questions. Users employed inquiries about the technology, gave background information, and communicated confirmations or denials to technical-support provider questions. Statistically significant results about both speakers’ discourse indicate that typical instructional strategies (such as explanations) do not necessarily characterize more satisfactory interactions. Instead, alternate forms of instruction (minimal responses or giving background information from personal experience) contribute toward satisfactory outcomes. Also, users’ facility in asking follow-up questions or in giving further background information even during the problem-resolution stage appears to promote satisfaction. Further, a closer examination of the exchanges reveals how both participants interact in these ways. </i> <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">This study provides further insight into the typical instructional strategies identified by other researchers. Specifically, although explanations or directions do characterize problem resolution, these discourse strategies do not necessarily characterize distinctly satisfactory problem resolution. As one of the only studies of the functional discourse within technical-support interactions, this study provides researchers and practitioners further insight into how these important interactions work when technical-support providers resolve problems.</i>

Background: Corporate social responsibility (CSR) reports are one of the vehicles for developing corporate images, namely, the cognitive representation of a company perceived by the concerned stakeholders. It would be interesting to compare the CSR reports of companies of the world's two largest economies: the US and China. Literature review: Previous studies of CSR reports tend to highlight their lexicogrammatical, semantic, and functional features at the discursive level, but few studies have examined the cognitive images that companies intend to develop at the level of conceptual structure (knowledge representation). This study investigates metaphor use as a discursive and cognitive strategy for developing corporate images in Chinese and American CSR reports from the perspective of corpus-based conceptual metaphor analysis, particularly based on the concept of genre-specific metaphors, the metaphors used to conventionally construe notions for a certain communicative purpose achieved by a particular discourse community. Research questions: 1. What are the major concerns of Chinese and American CSR reports? 2. What are the genre-specific metaphors used to construe major concerns of Chinese and American CSR reports? 3. What do the genre-specific metaphors reveal about the corporate images of Chinese and US companies? Are there differences in developing corporate images between Chinese and American CSR reports? Methodology: We collected CSR reports of the top companies in China and the US, identified genre-specific linguistic and conceptual metaphors, and conducted comparative analysis of metaphor-based corporate images. Results and conclusions: The conceptual metaphors genre-specific to CSR reports are businesses are objects, business is war, business is a journey, and business competition is competitive games/sports. Furthermore, CSR reports of both countries share most genre-specific metaphor parings and thus nearly the same mappings, which contribute to building corporate images of being economically competitive, ethically cooperative, and environmentally responsible. Although both stress self-development and taking a leading position, American companies seem to pay more attention to external cooperation with others. On the other hand, Chinese companies seem to stress internal cooperation and a well-organized hierarchy. Admittedly, this study may be limited in terms of analyzing only genre-specific metaphors and not balancing sector types of the companies in the two corpora.

This book consists of a collection of narratives on the subject of scientific writing skill needs compiled by the author through more than 100 interviews with senior scientists, emerging (early career) scientists, and recent Ph.D. graduates, all of whom would be appropriate audiences of the book. It is an interesting amalgam of opinions from the scientific community about technical writing, its importance, the breadth of writing opportunities, and the authors’ enjoyment—or lack thereof. While oriented toward science, it could easily be expanded to the entire spectrum of STEM fields. Through her informal approach, the author achieves her purpose of exposing diverse opinions on the need for and acceptance of technical writing within the scientific community. While the book might not fit nicely into a technical writing course, it can provide valuable insight into technical writing needs beyond university undergraduate and graduate students. The author, through the use of interviews and narrative summaries, has provided a view of technical writing as accomplished by three levels of scientists, where personal opinions of the scientists are supported by the level of success achieved by the individual respondent. This book could be used for a course in technical writing in a number of ways, especially at the undergraduate level, either as a reference text or as the primary text for the course. To begin with, the material in the book is based upon the contributors’ years of experience. In some cases, that could mean many years of technical writing not only within a particular field of interest, but in other genres or subject matters, based upon the individual’s experiences. A professor teaching the technical writing class may have limited experience in the world of publishing papers, books, or other technical matter. An assignment for a class could be to pick one of the respondents in the book, and develop a detailed description of his or her beliefs and approaches to technical writing. Such an assignment could then lead into a class discussion on the importance of technical writing in one’s career as supported by the text.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> This study investigates linguistic characterizations in the form of linguistic co-occurrence patterns in discussion sections of English research articles (RAs) in an engineering discipline (i.e., chemical engineering) and linguistic variations that distinguish discussion sections of high-impact articles from those in low-impact articles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What underlying linguistic characterizations are salient in RA discussions in chemical engineering? 2. Are there any differences in the identified linguistic characterizations of discussion sections between high- and low-impact RAs? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> In the process of composing RAs, the discussion section is a difficult and challenging part-genre to write. The rhetorical organization of RA discussions has been examined extensively through Swales's English for Specific Purposes genre analysis. However, the linguistic characterizations of RA discussion sections remain unclear and the question of whether discernible differences exist between discussions of high- and low-impact RAs in a specialized engineering discipline remains unanswered. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study used Biber's multidimensional (MD) analysis method. In response to the first research question, factor analysis (in this study, principal component analysis) was adopted to identify the linguistic characterizations in the form of linguistic co-occurrence patterns (“dimensions”) in 213 RA discussion sections extracted from chemical engineering RAs. To answer the second question, the independent t-test was implemented to compare the high- and low-impact RA discussion sections in the identified dimensions. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Six linguistic characterizations in the form of linguistic co-occurrence patterns were identified in RA discussion sections: 1. involvement and interactivity, 2. non-narration versus narration, 3. evaluative statements with further explanations and elaborations, 4. informational density, 5. stating results/claims, and 6. expression of denial relationships toward statement or experimental findings. The results suggest the linguistic characterizations in RA discussion sections and interesting differences in the high- and low-impact RA discussion sections, especially in Dimensions 1, 3, and 5. Reasons for the linguistic variations in the identified dimensions are discussed, followed by the pedagogical implications for reading or writing RAs for international scientific communication.

Introduction: Faculty members have little time and usually lack expertise to provide writing feedback on lab reports. Sending students to a writing center, an existing resource on virtually all college campuses, could fill that gap. However, the majority of peer writing tutors are in nontechnical majors, and little research exists on training them to provide support for engineering students. Research question: Can peer writing tutors without technical backgrounds be trained to provide effective feedback to engineering students? About the case: Previously, sending students to the writing center was ineffective. The students did not see the value, and the tutors did not feel capable of providing feedback to them. To remedy this situation, an interdisciplinary training method was developed collaboratively by an engineering professor and the writing center director. Situating the case: Researchers have suggested that effective writing center help for engineering students is possible, and the authors have designed an interdisciplinary training method that has produced positive results. Supporting literature includes the use of generalist tutors, writing in the disciplines, genre theory, and knowledge transfer. Methods/approach: This was a three-year experiential project conducted in a junior-level engineering course. The assignment, a lab report, remained the same. Qualitative and quantitative data were collected from students and tutors. Results/discussion: Tutor feedback and student satisfaction significantly improved. However, a few students who were satisfied overall still expressed interest in having their reports reviewed by a tutor with a technical background. Conclusions: Interdisciplinary tutor training can improve the feedback of peer writing tutors, providing support for faculty efforts to improve student writing. The method requires minimal faculty time and capitalizes on existing resources.

This manual is ideal for engineers at all stages of their careers: from the freshman engineering student to the college professor to the CEO of a large corporation. It can be a valuable tool for universities to train undergraduate and graduate students and for companies to train their employees. It clearly accomplishes its purpose—it teaches best practices in engineering communication using real-world issues and genres. It also serves as a guide for undergraduate and graduate students.

Introduction: This case study examines the impacts of component content management (CCM) on the ways global technical communication (TC) stakeholders practice multilingual quality. About the case: The case study is based on the results of a 12-month qualitative case study of global technical communication stakeholders at DreamMedi, a Fortune 500 manufacturer of medical devices. Situating the case:Three areas of inquiry informed the study. Academic and trade literature from technical communication and technical translation revealed disagreements and contradictions that surround multilingual quality in CCM environments. Rhetorical genre theory allowed analyzing multilingual quality by distinguishing content components as a new genre, a unit of analysis, and a mediator of global technical communication. Activity theory provided the theoretical foundation for examining a global TC activity system at its nodes and then elucidating the contradictions within these nodes.Methods/approach:The case study was a multiple-method research project that included observations, in-depth interviews, questionnaires, document collection/content analysis, and software exploration. The Institutional Review Board-approved study focused on technical communicators, translators, and bilingual reviewers. Results/discussion: Relying on thick descriptions of the storylines of global TC stakeholders, this paper pinpoints contradictions in how stakeholders understand and approach multilingual quality. These contradictions are rooted in stakeholders' backgrounds and experience, and become more dramatic after the transition to CCM. Conclusions: Global TC stakeholders lacked strategies for negotiating their understandings of and approaches to multilingual quality in the new information development and management paradigm. Developing such strategies is the key prerequisite for effective cross-functional and cross-cultural collaboration in multilingual CCM environments. Technical communicators are well-positioned to take on leadership roles in developing such strategies.

Background: Undergraduate engineering students often receive insufficient support when crafting résumés. Most notably, there is often a lack of disciplinary-specific instruction and a lack of emphasis on the persuasive function of résumés. Ultimately seeking to strengthen instructional materials, this study investigates a way to quantify the quality of engineering résumés, focusing specifically on the use of disciplinary discourse. Research questions: How do engineering résumés exhibit disciplinary discourse? How can disciplinary discourse be quantified as a way of promoting strong engineering résumé writing and professional development skills? Literature review: This project builds on research exploring the qualities of effective résumés. It extends on work establishing disciplinary differences in desired résumé qualities, as well as work characterizing résumé writing as an opportunity for professional identity development. Grounded in activity theory, this project seeks to elucidate the “rules” of effective engineering résumés at the lexical level. Methodology: This project analyzed a corpus of 31 engineering résumés through both qualitative and quantitative means. Résumés were initially ranked via a rubric, then coded for disciplinary discourse according to the American Association of Engineering Societies' Engineering Competency Model. Disciplinary discourse scores were then analyzed through descriptive statistics. Results and conclusion: Significant differences in the use of disciplinary discourse were found among strong, moderate, and weak résumés. Though these results are not generalizable due to the small corpus size, they indicate that disciplinary discourse may be a fruitful area for future research on résumés and the development of pedagogical materials.

Background: In policy and law contexts, plain-language practice and research tend to focus on the benefits of plain language for specific nonexpert or public audiences. However, as plain-language use has proliferated, documents targeted for revision increasingly include those with insider and expert primary audiences. This study investigates the effects of plain-language revision on insider audiences following the adoption of a revised city charter in a Midwestern US city. Research questions: 1. How does plain-language revision affect the way that insider city-government users make sense of the city charter? 2. How does plain-language revision affect the way that insider city-government users act on the city charter? Literature review: Plain language-a strategy that writers use to make texts more effective for users-is historically and ideologically associated with helping public or vulnerable audiences to access complex information. This core priority toward public or nonexpert audiences is important; however, it has also resulted in a limited understanding of the full scope of plain-language audiences, especially in contexts where insider and expert audiences are primary users. Methodology: This study, informed by genre theory, is a qualitative case study in which textual artifacts and interview data were collected and analyzed using a two-cycle qualitative coding process. Results: The analysis showed many effects, nearly all positive, for insiders and experts. Conclusions: This article focuses on two areas of impact: charter authority and user practices. I explore these areas, which include improved navigation, organization, and processes, through the concept of interplay between the unrevised and revised charters.

Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and English from a corpus-based perspective. Research questions: 1. What are the main moves used in CSR reports? 2. Are there any cross-cultural similarities or variations in terms of generic features? Methodology: Combining genre theories with concepts from Systemic Functional Linguistics, we designed an observational framework for move identification. Based on a 15-move scheme, we annotated 18 CSR reports for comparative analysis. Results and conclusions: The CSR report is characterized by rhetorical recursivity and hybridity of speech acts: beyond “reporting” and “presenting,” it is also “demonstrating,” “evaluating,” and “committing.”As a globally established genre, it presents noticeable generic similarity in different languages, suggesting that the communicative purposes of CSR reports are recognized by different cultures. The top six moves in the Performance-reporting section of the CSR reports present identical trends in terms of extensiveness ranking in all three languages. Cross-cultural variations mainly involve the use of optional moves, such as the dominant use of the move “Presenting individual cases” in the Chinese sample. The observational framework for move identification may also be transferable to other genres. The limitations of this study include the sample size and the absence of an author survey. Future research could investigate the CSR report from a diachronic perspective, to explore how its genre structure has developed over time.

Research problem: The purpose of the study was to fill gaps in our knowledge about technical editors' work practices and perceptions, knowledge that might be useful for teachers and practitioners, as well as current and prospective students. Research questions: (1) What work activities do technical editors engage in? (2) How do people become and progress in careers as technical editors? (3) What do technical editors perceive about the complexity of their work and its value to themselves and others? Literature review: The literature review focuses on previous surveys of technical editors, which have tended to focus on technology-related issues and been largely limited to samples obtained from the Society for Technical Communication.Methodology: A link to an online survey was sent to 32 professional organizations for technical and other professional, nonliterary, and nonjournalism editors. The leadership of each organization was asked to forward the link to its members; 12 complied, with a resulting 253 respondents. Responses to closed-ended questions were tabulated, while responses to the open-ended questions were analyzed thematically.Results and conclusions:The results revealed a broad range of job titles, disciplinary and professional fields, genres and media, editing-related tasks, and extent and type of collaboration. Respondents perceived as useful several forms of academic preparation, personality traits, and attitudes. About half the respondents had become editors through deliberate preparation during college (direct route) and half had not (indirect route). Thus, one implication of the results is that college students majoring in the sciences and other technical fields (indirect route) might be attracted to complementary minors and certificate programs in technical communication/editing. The sample was obtained from among a broader range of technical editors than samples used in previous surveys but was relatively small and, therefore, nongeneralizable. Future surveys should strive for a larger sample size and include questions about a wide range of demographic variables that can be correlated with the independent variables.

Research problem: Business-to-business contracts are complex communication artifacts, often considered “legal stuff” and the exclusive domain of lawyers. However, many other stakeholders without a legal background are involved in the negotiation, drafting, approval, and implementation of contracts, and their contributions are essential for successful business relationships. How can we ensure that all stakeholders in the global business context-whatever their native language or professional background-easily and accurately understand contract documents? This study suggests that integrating diagrams in contracts can result in faster and more accurate comprehension, for both native and non-native speakers of English. Literature review: We focused on the following research topics: (1) ways to integrate text and visuals to create more effective instructions, since we conceptualize contracts as a type of business instructions; (2) cognitive load theory, as it may help explain why contracts are so hard to understand and why text-visuals integration may ameliorate their understandability; (3) cognitive styles, as individual differences may affect how individuals process verbal and visual information, thus allowing us to explore the limitations of our suggested approach; (4) the English lingua franca spoken by business professionals in international settings, their needs and challenges, and the fact that pragmatic approaches are needed to ensure successful communication. Methodology: We conducted an experiment with 122 contract experts from 24 countries. The research participants were asked to complete a series of comprehension tasks regarding a contract, which was provided in either a traditional, text-only version or in a version that included diagrams as complements to the text. In addition to measuring answering speed and accuracy, we asked the participants to provide information about their educational background, mother tongue, and perceived mental effort in task completion, and to complete an object-spatial imagery and verbal questionnaire to assess their cognitive style. Conclusions: We found that integrating diagrams into contracts supports faster and more accurate comprehension; unexpectedly, legal background and different cognitive styles do not interact with this main effect. We also discovered that both native and non-native speakers of English benefit from the presence of diagrams in terms of accuracy, but that this effect is particularly strong for non-native speakers. The implication of this study is that adding diagrams to contracts can help global communicators to understand such documents more quickly and accurately. The need for well-designed contracts may open new opportunities for professional writers and information designers. Future research may also go beyond experimental evaluations: by observing this new genre of contracts in vivo, it would be possible to shed light on how contract visualizations would be perceived and interpreted in a global communication environment.

Research problem: The enhancement of communication skills among engineering students has been a focus within the engineering curriculum for many years. Despite this emphasis, continual published reports document that engineering graduates are not well versed in the areas of written and oral communication when they graduate and transition into industrial-based positions. This study focuses on examining whether game-based pedagogy could serve as a potential tool for enhancing the written and oral communication skills of engineering undergraduates. Research questions: (1) What is the relationship between communication game exposure and oral and written communication skills achievement in engineering students? (2) Do engineering students' perceptions of their oral and written communication skills development associated with participation in communication games align with their achievement in these areas? Literature review: This study examines the ability of games to enhance engineering student communication skills by using the lens of activity theory. This communication theory was chosen because it describes how the creation of a piece of communication goes beyond traditional features such as grammar and syntax to include grappling with the objective or goal of the work, the system within which the product must be completed, and the methods selected to subdivide the work. These same constraints were imposed on the students within this study, in which they were assigned a technical design report and infomercial (or elevator pitch) to assess their oral and written communication skills. Methodology: Three groups of a sophomore-level Introduction to Chemical Product Design course compared non-games, games, and games-plus instructional methods. Student design reports and infomercials were scored by two analysts using reliable and validated rubrics. Team-based performance scores for each of the three sections were compared to determine whether any resulting differences in communication achievement were associated with the incorporation of game-based activities within the classroom. Students' perceptions of their communication skill development were measured through survey instruments and focus groups. The focus group data were content-analyzed by the same two analysts using a coding scheme developed from an emergent qualitative analysis of the focus group data. Results and conclusion: We found that the use of game-based pedagogy within engineering classes can enhance oral and written communication skills even though this method of instruction is not always perceived by students as relevant to their achievement in these areas.

Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the marketing, training, and business processes of organizations. Research questions: How is content strategy defined and described in professional and scholarly literature? What do these definitions and descriptions suggest about the direction of the field of professional and technical communication? Literature review: The theoretical foundation of this study is Classical Rhetorical theory which, for thousands of years, has provided critical methods and vocabularies for the analysis of discourse; my purpose in using it here is to rely on a consistent lens that has served professional and technical communicators well. Classical rhetorical principles can give us useful insight into content strategy, the latest in a series of movements that have captured the attention of professional and technical communicators because they have promised to expand the scope of the work and move the work from the fringes of organizational activity to the center. Previous movements include knowledge management, single sourcing, and content management. Methodology: Because content strategy is an emerging area, I conducted an integrative literature review to characterize this emerging field. This involved a systematic search of peer-reviewed and professional literature on content strategy that met specific qualifications, reading and collecting information from each source about its answers to the research question and its authorship, and analyzing those data to find patterns in them. Results and conclusions: Because only two peer-reviewed sources existed on content strategy, the majority of the literature reviewed emerged from the trade press. I survey the definitions of content and content strategy provided by this literature, and found that almost every definition uses content as part of the definition, leading to some lack of clarity in all of those definitions. But three areas of consensus exist among the definitions: that content strategy is: (a) more inclusive of the lifecycle of content (addressing the processes of creating, revising, approving, publishing, and revising material), (b) integrated with technical and business requirements, and (c) largely focused on material used by customers and, therefore, focused on marketing and support documents. It primarily focuses on traditional genres of content and overlooks emerging genres. The literature suggests that content strategy provides a pathway to make the work of technical communicators more central to organizations. But the literature offers only broad advice for doing so, with few examples (other than some specific templates, which primarily benefit those who already have experience with content strategy). The advice primarily comes from authors working in consulting firms and, as a result, might not reflect the challenges that professional and technical communicators who work internally experience.

Research problem: Our study focuses on how students collaborate online to produce specific written genres, using particular collaborative technologies to work together productively, and how instructor feedback and student perspectives on collaborative work influence those activities in online classrooms. Research questions: When composing using collaborative web-based writing applications, do students focus primarily on the interface or the text space? What kinds of expectations about collaborative writing do students bring to the interface and text space? To what extent can we characterize students' acknowledgement of a third space, what we have identified as “communicative interaction?” Literature review: Workplace collaboration is important because organizations increasingly demand effective collaborators, team members, and team leaders, and technologies for sharing, cobuilding, and feedback are readily available to support these activities. Student preparation for workplace collaboration is important because students struggle when they are asked to write together, particularly when the collaborative process involves new technologies, and yet knowledge of collaborative writing strategies and experience with collaborative technologies, such as Google Docs, are the very competencies that organizations expect of them. Methodology: Thirteen groups of 3 to 4 technical writing students and science communication students enrolled in online professional writing courses at a major research university wrote feature specifications and reports on the globalization of the sciences, respectively, using Google Docs within Google Drive. Sixteen of 37 students responded to a set of questions asking them to reflect on their experiences working collaboratively, learning new genres, using the collaborative environment, and revising with instructor feedback. Results and conclusions: We found that students struggled most with adapting their already established collaborative strategies grounded in face-to-face learning situations to an online learning environment, where they felt their means of communication and expression were limited. The results suggest that effective collaborative experiences, properly executed, represent a repertoire of competencies that go well beyond only technical considerations, such as being able to effectively assign roles, set milestones, and navigate the numerous tasks and processes of writing as a team. The small number of students and the single instructor with her own particular feedback style limit the study. Future research includes looking at how different feedback styles influence student collaborative writing.

Research problem: In light of the growing popularity of LinkedIn as a self-promotional tool for the job search process, this paper examines the rhetorical structure of LinkedIn Summaries. Research questions: (1) Which rhetorical moves are found in the Summary sections of LinkedIn profiles? (2) Do the Summary sections display similar patterns of textual organization? (3) What strategies do the writers of the Summary sections deploy to achieve these rhetorical moves? Literature review: This paper has a genre analytic theoretical orientation of approach, whose underlying assumption is that genres sharing the same purposes and context of use are likely to have similar organizational patterns and to deploy similar strategies to achieve these purposes. Previous research on LinkedIn has focused on characteristics of the service and its impact on interactions, but not as a medium used in the classroom. A much deeper literature exists on job application letters, which concludes that a job application uses similar rhetorical moves, or discoursal units that perform distinct communicative functions, to a sales promotion letter. The moves include: introducing candidature, establishing credentials, essential detailing of candidature, indicating value of candidature, offering incentives, enclosing documents, using pressure tactics, soliciting response, and ending politely. Methodology: It is a study that analyzed the rhetorical structure of LinkedIn Summaries of 50 professional résumé writers in the US from a genre analytic perspective. Results and conclusions: The LinkedIn Summary shares many moves in common with the job application letter. Moves that were found in all or nearly all of the texts were establishing credentials, identifying target market and detailing service; an additional move, not seen in job application letters, was also identified-that of personal branding. However, a rigid organizational structure was not seen. The results and the methodology used to obtain them will be of use to students and others wishing to use LinkedIn to promote themselves to potential employers. The study is limited to one particular professional group in one region, but there is ample scope for further research looking at LinkedIn profiles in other professions and other parts of the world.

Background: The diffusion of component content management and structured authoring workflows and technologies in technical communication requires that instructors of documentation courses determine effective ways to teach component content management to students who may initially be intimidated by authoring environments and structures, such as the Darwin Information Typing Architecture (DITA). This teaching case describes how component content management and DITA were integrated into the Creating User Documentation course of an undergraduate professional writing program. Research questions: How can instructors of technical and professional writing best teach English and humanities students to operate within a structured authoring workflow? How can computational abstraction be combined with students' previously acquired genre knowledge to ease their adoption of the DITA to create technical documentation? Situating the case: The development of this course was informed by literature from a variety of scholarly and industry sources, which reveal connections between DITA, computational thinking, and Rhetorical Genre theory. Specifically, the concept of “layers of abstraction” guides the development of the course's structure, allowing students to separate and independently process the various aspects of a structured authoring workflow. How the case was studied: The case was studied informally through the experience of the authors as they developed and taught the course, through informal discussions and structured interviews with industry professionals, and through student reflections from discussion forum posts from Fall 2012 through Fall 2013. About the case: Initially developed with a focus on print manuals and online help, the course began teaching topic-based authoring in the mid-2000s; however, most enterprise-level editors and tools were cost-prohibitive for students and faculty. Furthermore, many computing concepts associated with structured authoring were intimidating for an audience of students in an English department. An affordable solution was adopting the open-source DITA standard, using free trials or open-source editors. The intimidation factor was minimized by designing the course around five layers of abstraction that draw on students' previous rhetorical knowledge: Layer 1: Developing quality documentation, Layer 2: Separating content from design, Layer 3: Authoring granular content with XML, Layer 4: Authoring and linking Component Content Management modules with DITA, and Layer 5: Single-sourcing and content reuse. This case discusses each layer of abstraction, the associated assignments for each layer, and the results of each layer based on student feedback. Results and conclusions: Although the course is not universally loved by students, it has seen many successes and provides a much-needed foundation in component content management and structured authoring for students who might become technical communicators. The teaching team has learned to avoid overemphasizing coding and automation in structured authoring, maintain a solid grounding on writing principles and good technical communication requirements, and draw upon students' existing knowledge of genres and their constraints.

Research problem: The widespread adoption of component content management in organizations calls for a comprehensive summary of the territory of this phenomenon. A summary provides stakeholders in component content management with a sense of how the practice has evolved and its implications to research, theory, and future practice. The last such review was published in 2003. This integrative literature review is intended to fill the gap in the literature by describing the current state of component content management as presented in the current publications. Research questions: How is “content” currently defined, described, and approached in the component content-management literature? What processes and tools are organizations adopting to achieve the goals of component content management? Literature review: The theoretical orientation of this review is Rhetorical Genre theory, which allows for classifying individual components as a genre characterized by granularity, reusability, and potentiality. Component content management gained recognition in the mid-1990s when early adopter organizations were looking for more efficient and effective approaches to reusing information between similar products or versions of the same product. Developments in the 2000s include a surge of publications focused on defining and describing component content management; new best practices for implementing a component content-management initiative; evolving processes and technologies for creating highly engineered, modular content that can automatically adjust to specific user requests and device capabilities; and collaborative efforts to integrate content creation and management strategies across organizational units. Scholarly and trade publications increasingly explore different concerns; whereas scholarly publications tend to offer critical perspectives on component content management, trade publications tend to describe processes and technologies and articulate best practices. Both focus on the goals of component content management, such as single sourcing, content reuse, multichannel publishing, and the structured content components required to achieve these goals. Methodology: To answer the research questions, we reviewed the body of literature on component content management. To do so, we searched library databases, Google, and Amazon.com for articles and books in both the scholarly and trade literature; we also sought out publications by well-known voices in component content management who direct successful consultant and/or research organizations. We then classified selected publications in relation to research questions and identified themes within each research question. The review did not explore other types of content management. Results and conclusions: Current component content-management literature suggests that component content management has evolved from a practice focused on single sourcing and reuse strategies for product documentation to a mature discipline concerned with designing pre-sales and post-sales information products for a multitude of devices and delivery channels. In recent years, trade publications have led the way to standardizing the discipline's core concepts, methodologies, processes, and technologies, such as structured content, structured authoring, single sourcing, component-based content strategy, Extensible Markup Language authoring tools, and component-content-management systems. Scholarly publications, however, have had comparatively little impact on advancing the discipline of component content management because only a handful of publications have focused on the topic and almost no crosstalk exists between these publications and the trade literature. Several questions about the practices of component content management still need to be answered, particularly in the areas of multilingual communication and content quality and usability. Based on the results of the literature review, we call for a coherent, robust, and ambitious component content-management research agenda that addresses topics such as content quality and usability, the diffusion of content-management systems, and global content management and that leads to studies that both advance scholarship and improve component content-management practice.

Research problem: Over the past decade, the popularity of fantasy sports games has grown dramatically. A fantasy sport is a simulation game in which game players act as owners to build, manage, and coach imaginary teams that compete against one another, based on statistics generated by actual players or teams of a professional sport. In line with this, we have seen the emergence of various forms of media content being produced directly for those who participate in fantasy sports games-the most prolific example of this is writing for fantasy sports. This study aims to establish an understanding of how fantasy sport articles are currently being constructed by assessing the contributions of professional journalists and amateur writers. Research questions: RQ1: If the standardization of written discourse genres stems from the reciprocity between generic conventions and the responses to situations, then what are the differences between the discourse strategy used by professional journalists and that by their amateur counterparts in fantasy sports writing? RQ2: What are the writers' rhetorical goals and the reader-writer relationships they wish to establish through the fantasy sports texts? Literature review: This study is rooted in the notion of genre, a communicative event through which the writer and reader interact to make meanings in a particular context. Communication of fantasy sports involves the production of content that provides readers with news, analysis, and opinions about-and knowledge of-matters that concern the games, thus creating pools of intelligence which other fantasy sports players can use, add to, argue against, or ignore. This amateur-produced content and resulting knowledge communities formed by fantasy sports players have led to a genre development that professional communicators should examine because it reflects so much technical documentation and instructions have migrated into user-generated spaces. “The move” in genre analysis is a meaningful rhetorical unit that is related to the communicative purpose of a social activity and that contributes to the text's overall strategy within its situational context. Moves operate in coherence rather than isolation in a text. Methodology: A discourse analysis was conducted on 60 fantasy sports texts (30 by professional journalists and 30 by amateur writers) randomly selected from a few specific sources in 2012. A custom move scheme was devised for analyzing fantasy sports texts in this study. The results were analyzed using a chi-square test. Results and discussion: Results reveal significant differences between the discourse strategy used by professional journalists and that by amateur writers. These differences include amateur writers differing to some extent in their rhetorical goals from professional journalists as they offer media consumers a more balanced spread of information, that professional journalists place a substantially lower value on making predictions, that amateur writers and professional journalists share similar regard in terms of the appropriate amount of casualness to include in their writing although amateur writers are more included to build casualness in their articles, and that the use of writing techniques to invite further connection or engagement from readers is being underutilized by both professional and amateur writers. The major implications for the professional communicators are the insights into user-generated content, an approach in which organizations increasingly rely on for their product and service documentation.

Research problem: This study provides insight into practitioners' reasons for choosing a particular language (English versus the local language) in the genre of job ads in countries where English is a foreign language (EFL countries). Scholarly publications and public discourse have suggested reasons for language choice, but these were not based on the perspectives of practitioners. Research questions: (1) What reasons do Dutch job ad writers give for using all-English, all-Dutch, or partly English ads and what genre factors inform these reasons? (2) To what extent do the reasons given by Dutch job ad makers for using all-English,P all-Dutch, or partly English ads complement reasons mentioned in publications on job ads? Literature review: Genre theory identifies three factors as important determinants of genre: contextual factors (such as characteristics of the organization and the sector in which the genre is produced), reader-writer factors (characteristics of the genre's target audience and author), and textual factors (the genre's content, structure, and wording). The reasons mentioned for the use of all-English job ads are that English is the organization's corporate language and that the organization is looking for English-speaking candidates. The reasons given for the use of job ads in the local language are that English is less clear than the local language and that English words are strange and exaggerated compared to equivalents in the local language. Among the reasons mentioned for the use of partly English job ads are that English words attract more attention than equivalents in the local language and that English job titles sound more modern and have more status than equivalent job titles in the local language. Methodology: In this qualitative study, we conducted 25 interviews with practitioners who designed job ads in the Netherlands, selected because they had recently placed an all-English, an all-Dutch, or a partly English job ad in a Dutch newspaper. They were asked an open-ended question about their reasons behind the language used in the job ad they placed. Interview data were labelled and categorized; subsequently, patterns were identified across categories. Results and conclusions: The interviews showed that all three types of genre factors-contextual, reader-writer, and textual-underlie practitioners' language choices. Practitioners mentioned the same types of factors that were mentioned in publications on job ads, but gave a greater variety of reasons for language choice. Of the reasons mentioned by the practitioners, the large majority were not given in publications. These findings underline the importance of obtaining text producers' perspectives and can be used to sensitize both novice and experienced professional Human Resources writers to the relevance of genre factors in language choice. A limitation of the present study is that the desired effects of language choice mentioned by the respondents were not verified with the target group of the job ads. Therefore, future research on language choice in workplace writing should test whether particular language choices in job ads actually achieve the recruitment effects Human Resource Manager professionals expect.

Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (“pitches”) by reusing content from professional communication genres, including their own documents and feedback from potential stakeholders in their target markets. Research question: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks by reusing content from other professional communication genres? Specifically, what strategies do they follow when reusing content? Literature review: The professional communication literature demonstrates that reuse tends to take place in documentation cycles where documents are set in interaction with each other and that reuse itself involves rhetorical choices. Yet such reuse strategies have not been examined in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology: In an exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions: Entrepreneurs reused content from professional communication genres, including those that they had generated as well as those generated by market stakeholders. However, reuse went simply beyond accepting and copying feedback; as they learned to make their pitch arguments, these entrepreneurs had to weigh this feedback and engage with it critically. This reuse can be characterized as Accepting (repeating verbatim or in close paraphrase); Continuing (extending lines of argument); and Resisting (rebutting lines of argument). These findings suggest that entrepreneurs need all three strategies as they refine their pitches for their target markets.

Research problem: For many organizations, high-quality technical information products for global audiences are becoming an increasingly important part of doing business. Component content management attempts to facilitate the creation of such information products. A growing number of technical communication groups are adopting the strategies, standards, and technologies of component content management. This integrative literature review examines the impacts of component content management on the quality of multilingual information products. Research questions: How are the impacts of component content management on multilingual quality conceptualized? How do best practices address the impacts of component content management on multilingual quality? Literature review: Two divides characterize component content management and multilingual quality. The divide between the academy and industry is marked by different levels of interest in quality, particularly its practical aspects. The divide between technical communication and technical translation and localization is defined by the lack of communication between the representatives of each field that leads to a narrower understanding of multilingual quality. Therefore, a comprehensive picture of the impacts of component content management on multilingual quality requires combining the perspectives of scholarly and industry authors in technical communication and technical translation and localization. Activity Theory provides an approach for bridging the divides and creating such a comprehensive picture. Methodology: To provide such a comprehensive picture, I systematically reviewed literature sources on component content management and multilingual quality in scholarly and trade sources in technical communication and technical translation and localization, then classified all selected publications by their relationships to the research questions, themes within them, and characteristics of the source. Results and conclusions: Contradictory conceptual understandings exist on the impacts of component content management on multilingual quality. While some sources praise benefits of component content management, particularly increased consistency and the promise to provide additional adaption possibilities, other sources focus on the challenges of using it, especially a lack of context, text segmentation, and human resources. Although best practices offer some suggestions for overcoming these challenges, the suggestions do not resolve them sufficiently and do not reconcile the contradiction between consistency and adaptation of information products based on the different expectations of audiences around the globe. This study is limited by the fact that it primarily focused on English language publications. Future research needs to be conducted collaboratively by stakeholders in academia and industry and from technical communication and technical translation and localization.