We conducted a post hoc analysis of 771 students’ argumentative writing plans and essays in the Criterion ® database, a digital writing tool, to explore the relations among plan features, essay quality, and writing traits. Students in the study were in Grades 5 to 10 from 68 schools. We found that older students produced writing plans that received higher scores and demonstrated greater genre-specific knowledge than younger students, but regardless of their grade, most students did not consider alternative perspectives or rebut counterarguments in their writing plans. We also found that students’ choice of plan templates was associated with the scores of their plans. Further, factor analysis showed that six of the seven plan feature scores hung together in a single factor (Factor 1) and correlated with multiple trait scores (Factor 2), accounting for most of the shared variance connecting plan scores with writing traits. The “both sides” plan feature loaded on a different factor by its own, suggesting that considering different perspectives is a challenging skill that students may need extra support to develop.

This study aims to explore the significance and relationship between soft skills of students and entry-level career success in the Malaysian logistics industry. Utilizing a descriptive and correlational research methodology, data were collected from 381 logistics students, educators, and industry professionals. Quantitative analysis using SPSS V 26 and structural equation modeling revealed that communication, problem solving, teamwork, and adaptability positively affect career success, while leadership showed no significant impact on entry-level career success. The study recommends experiential learning, workshops, and mentorship to address soft skills deficits and enhance employability in the evolving logistics industry.

While previous studies on online resource use in L2 writing have focused on the overall writing quality, limited attention has been paid to its effects on linguistic complexity and real-time writing processes. Addressing this gap, the present study explored how online resource use influences both the processes and products of L2 writing. Forty-nine intermediate L2 learners completed two computer-mediated argumentative writing tasks, either with or without the use of online resources. Writing behaviors were captured via keystroke logging and screen recording, and analyzed for search activity, fluency, pausing, and revision quantity. Cognitive processes were examined through stimulated recall interviews, and written products were evaluated for both quality and linguistic complexity. The results showed that participants spent an average of 14 % of task time using online resources, with considerable individual variation. Mixed-effects modeling revealed that resource use facilitated the production of more sophisticated words, with marginal influence on writing quality or syntactic complexity. Resource use was also associated with longer between-word pauses, fewer within-word pauses, and reduced revisions. These findings highlight the potential of online resource use to enhance the authenticity of L2 writing assessment tasks without compromising test validity, while encouraging the use of more advanced vocabulary in writing. • Learners spent 14 % of the total writing task time using online resources. • Online resource use had no significant impact on L2 writing quality. • Online resource use improved lexical sophistication, not syntactic complexity. • Online resource use reduced within-word pauses and aided spelling retrieval. • Online resource use led to fewer revisions but did not affect fluency.

Perfectionism, a personality trait characterized by the pursuit of flawlessness and high personal standards, and motivational regulation, the strategies through which individuals manage their motivational states, have received limited attention in second language (L2) writing. Framed within social cognitive theory, this study examines how two dimensions of perfectionism—perfectionistic strivings and perfectionistic concerns—relate to writing performance (syntactic complexity, accuracy, lexical complexity, and fluency) and how motivational regulation sub-strategies (interest enhancement, self-talk, and emotional control) mediate these relationships. Data from 689 university students in China were analyzed using questionnaires and argumentative writing samples. Results indicated that perfectionistic strivings positively predicted syntactic complexity, accuracy, and lexical complexity, while perfectionistic concerns negatively predicted these dimensions; neither dimension significantly affected fluency. Crucially, motivational regulation sub-strategies partially mediated the relations between perfectionism and writing performance. These findings underscore the importance of distinguishing perfectionism dimensions and targeting motivational regulation strategies to improve L2 writing. Implications for instruction and directions for future longitudinal research are discussed. • Perfectionistic strivings and concerns affect writing via motivational regulation. • Strivings improve syntax, accuracy, and lexical complexity; concerns hinder them. • Most motivational regulation sub-strategies mediate perfectionism’s impact on CALF. • Perfectionism influences writing through motivational regulation.

Combining keystroke logging, screen recordings, interviews, and text quality assessment in two mixed-methods studies with technical writers, this research (1) identifies defining variables of technical writing processes and (2) examines their correlations with and predictive power for text quality. Study 1, an exploratory investigation with 10 participants, identified 22 distinct writing behaviors under six categories of information searching, information reusing, content shaping, organization structuring, language styling, and layout designing during planning, translating, and reviewing sessions. These behavioral variables, together with time-related variables, were subsequently analyzed as “process indicators” in a comparative experiment with 43 participants across experience levels. Results of Study 2 revealed significant differences among experience levels in writing speed, planning duration, pause, search, reuse, content shaping, and structuring. Detailed planning and systematic content/structure editing were strongly associated with higher-quality texts. Building on these findings, we propose a process model of technical writing, explain its correlations with writing score, and depict process profiles of different experience levels. We also highlight the importance of information processing skills in enhancing writing efficiency, offering empirical guidance for technical writing instruction and professional training.

Background: During two major rainstorm disasters in Henan and Shanxi provinces in 2021, digital volunteer groups in China used cloud-based technologies to facilitate rescue and relief efforts. Literature review: In technical and professional communication (TPC), crisis and disaster communication has been studied extensively in contexts such as public health emergencies, terrorist attacks and war, and natural disasters. However, less attention has been given to grassroots, digitally mediated volunteer networks, particularly through the lens of Actor-Network Theory (ANT). Research question: How did volunteer groups mobilize information through an expanded process of translation for disaster relief during the Henan and Shanxi rainstorm calamities? Research methodology: We conducted virtual, multisited ethnography by joining volunteer social media groups during the disasters. We also interviewed documentation creators and analyzed media coverage to understand the practices and infrastructures that supported their work. Results: We introduce a five-phase model of disaster communication: Problematization, Initiation, Launch, Optimization, and Transfer (PILOT). This ANT-informed model theorizes how distributed digital volunteer groups mobilized, stabilized, and transferred actor networks during crisis response, offering a more granular account of their emergent, decentralized, affective work than previous TPC scholarship. Conclusions: TPC professionals can (re)design adaptive communication infrastructures that support rapid response in digital environments, particularly in terms of organizational coordination, knowledge flow, and technological integration.

This study examines the role of risk visualizations in public health communication through an analysis of the MyWater-Flint Map and Flint Service Line Map , developed during the Flint water crisis. Applying a newly proposed social justice-oriented framework for risk visual design, the study evaluates these maps' effectiveness in communicating risk through dimensions of accessibility, accountability, ethics, productive usability, hybrid collectivity, open systems, and circulation. Findings highlight the importance of community participation in the production and dissemination of risk visualizations. This work sheds light on visual risk communication theory, professional practice, and technical communication instruction.

This study examines the rhetorical endeavors of a grassroots citizen and a youth activist in addressing official ignorance and denial surrounding the Flint water crisis. These civic participants engaged in extensive communicative, interactive, and affective labor to assess and communicate risks, raising public awareness and pushing for policy change. This article theorizes an extended materialist social justice framework by illustrating the complex interactions between immaterial labor and different types of social justice.

Tematem tego artykułu jest retoryka komunikacji medialnej stosowanej przez Siły Obronne Izraela (IDF), a materiał badawczy stanowią posty publikowane na oficjalnym profilu IDF na Facebooku. Analizowane posty obejmują okres od 7 października 2023 roku do 5 stycznia 2025 roku. Retoryczna analiza hasbary (propagandy IDF) opiera się na semiologii Rolanda Barthesa i teorii dyskursu Michela Foucaulta, a także na tradycji retoryki krytycznej w badaniach retorycznych. Te perspektywy metodologiczne skutecznie uchwytują procesy, poprzez które reprezentacja rzeczywistości zostaje zmistyfikowana. W ujęciu Barthesa zjawisko to można rozumieć jako mit. Z perspektywy retoryki krytycznej artykuł analizuje nie tylko oficjalne narracje, ale także to, co zostało celowo pominięte. Bada on środki retoryczne konstruujące mit IDF jako moralnej organizacji, w tym perswazję poprzez etos, charakter i eufemizmy. Równie istotnym elementem procesu mitologizacji i mistyfikacji IDF jest wykluczenie treści podważających moralne cnoty armii. W związku z tym analiza mitu IDF uwzględnia zarówno retorykę oficjalnych reprezentacji, jak i retorykę potoczną, ponieważ dyskurs czerpie znaczenie ze strategii włączania i wykluczania. Takie rozumienie krytycznej retoryki wpisuje się w twierdzenie Kennetha Burke’a, że analiza retoryczna powinna być zawsze gotowa do demaskowania mistyfikacji.

Meetings are an essential part of organizational life everywhere. Although research has shown that meeting styles differ among cultures, studies focusing on a broad set of data to compare the prevalent meeting styles systematically are rare, partly because of the high academic standards required by researchers. There is, however, much informal data on meeting styles aimed at practitioners, which despite its shortcomings, can be useful. The information provided is largely based on the experiences made by internationally active businesspeople. Under the author’s supervision, students of the author’s business school analyzed a great number of descriptions of meeting practices to investigate in what respects meetings differ. The results were combined with earlier research and general situational context models to come to a meeting-specific model that enables a systematic comparison of meeting practices. This model can be applied for educational as well as for practical purposes.

This case study investigates how two ESL graduate students, Ian and Sam, use ChatGPT in their research writing after receiving a comprehensive tutorial based on Warschauer et al.’s (2023) AI literacy framework. We analyzed their engagement with ChatGPT across prompt categories including genre, content, language use, documentation, coherence, and clarity. Data were collected from research paper drafts, ChatGPT chat histories, and interviews. Data analyses included coding ChatGPT prompts, textual analysis of drafts, and thematic analysis of interview transcripts . Results show that while both participants utilized ChatGPT for understanding genre conventions and content development, they developed distinct approaches reflecting their individual backgrounds. Ian selectively used ChatGPT for specific assistance needs, while Sam engaged more systematically, particularly for APA style and coherence checks. Both approaches maintained academic integrity and scholarly voice, demonstrating that Generative AI tools can be effectively tailored to individual needs without compromising ethical standards. This study highlights how advanced ESL writers can adapt GenAI tools to their unique writing processes, offering insights into the diverse ways AI can enhance academic writing while preserving individual agency. The findings suggest that AI integration in academic writing can be customized to support diverse writing goals and backgrounds.

This study explores the influence mechanism of literacy strategy use and independent language skills (e.g., reading and writing) on integrated writing (IW) performance. 322 Secondary Four students from four schools in Hong Kong completed single-text reading, multiple-text reading, independent writing, and IW tasks, along with questionnaires investigating their reading strategy use and IW strategy use. Path analyses revealed that multiple-text reading and independent writing had comparable significant impacts on IW, mediating the influence of single-text comprehension. In addition, reading strategy use impacted IW indirectly through independent literacy skills and IW strategy use, while IW strategies exerted a direct influence on IW. Our findings underscore the critical role of language skills in mediating the influence of reading strategies on IW performance among young first language (L1) learners. The implications for research and practice, are discussed, emphasizing the complexity of the IW construct and the need for balanced language skills and strategy instruction to enhance IW task performance. • A noble exploration of concurrent effects of strategies and independent skills on IW. • Multiple-text reading and independent writing directly influence IW performance. • Independent skills mediate the impact of reading strategies on IW performance. • Reading strategy indirectly affect IW through independent skills and IW strategy. • Balanced language skills and strategy instruction are crucial for IW performance.

This article reports on a qualitative assessment of intercultural competence (IC) in U.S. first-year writing (FYW) courses designed to increase intercultural exposure and interaction among domestic and international students. To measure students’ intercultural development via a series of reflective writings, we designed two innovative qualitative analysis tools: a grounded-theory coding scheme and a mapping procedure aligned to the Developmental Model of Intercultural Sensitivity. Our results show that qualitative assessment of reflective writing reveals dynamic, complex IC development trajectories, displaying nonlinearity, nondiscrete phases, and development within phases. Specifically, we noted that reflective writing helped students engage with and become attuned to aspects of cultural difference. Affordances of the FYW context indicated that students strongly engaged the cognitive domain of IC, and that this domain appears to be activated by reflective writing.

Globalization and advancements in technology have driven the rise of global virtual teams (GVTs), a trend accelerated by COVID-19. While prior literature highlights the significance of GVTs and digital communication, recent trends in the roles of communication and culture are understudied. This article reviews 51 empirical studies from the past decade to explore the interplay between communication, culture, and GVT operations. Key findings include managing cultural differences through communication, team cohesion challenges, the role of communication tools, and the impact of human factors on GVT performance. Theoretical and practical implications are discussed to guide future research and global team management.

This study examines the impact of traditional lectures and guest speaker sessions on developing business communication skills in supply chain education. Focusing on green supply chain management practices (GSCMP) and sustainable development (SD), the research highlights the complementary strengths of these teaching methods. Traditional lectures excel in enhancing written communication and theoretical knowledge, while guest speaker sessions significantly improve verbal communication and practical skills. The findings provide actionable insights for educators to design balanced curricula that align with the dynamic communication needs of modern supply chain management professionals.

This article discusses findings from semi-structured interviews with writing consultants about their affective experiences working across three different consulting modalities: in person, asynchronous, and synchronous. This study offers affect as a lens for understanding consultants’ responses to and strategies for consulting in multiple modalities and argues that by attending to affect, emotion, and disposition in consulting we can better support our consultants when they’re consulting in different modalities.

Introduction: Research shows that empathy is a core competence of communication professionals. Still, the pedagogy of including empathy in professional communication curricula has been underexposed in the literature. About the case: This article describes the development and evaluation of a course aimed at increasing students’ empathy competence in the final year of a Dutch bachelor-level communication program. A detailed description of the course is provided. Situating the case: The course operationalizes a recent model of empathy competence in professional communication settings. It focuses on empathy-related skills, knowledge, and attitudes. Experiential learning and student-led discussions are core elements in the course. Methods/approach: The course was taught in two different classes (N = 47). Student evaluations and reflections included standard institutional course assessment data, a report from an institution-led student panel evaluation, and student reflections during coursework as well as before, immediately after, and two years after the course. Results/discussion: The course was evaluated very positively in the institutional course assessment and panel evaluation. The student reflections show that students had a great appreciation for the course overall, as well as for specific course elements. The course made them aware of the complexity and multifaceted nature of empathy, and had a profound impact on their professional and personal identity. Conclusion: This article demonstrates the effectiveness of a course designed to develop empathy competence in communication professionals and advocates for future research to explore long-term effects and cross-industry applications.

• The informality of video essay narration engendered ideation in drafting and script writing for students. • Students felt more responsible and personally invested in their arguments when they narrated and dramatized them in the video making process. • While students admitted that they tended to “gloss over” written drafts when revising, the video making process prompted students to be more self-motivated in the revising process, enabling them to evaluate and develop their arguments. • Unlike oral presentations, as students viewed their video essays as audience members, they could more clearly discern if their arguments lacked coherence or depth. This self-evaluation resulted in students taking the initiative to revise their final written assignments. Although multimodal assignments have increasingly been incorporated into academic writing curricula, research into their impact on student writing remains limited. This study, conducted at a Singaporean university, required students to transform a written essay draft into a video essay and then revise their draft into a written essay assignment. By comparing students’ initial drafts and their final submissions, and analysing interviews and reflective journals, we identified significant benefits stemming from the transmediation between written and multimodal text. Specifically, we found that 1) transmediation enabled students to self-evaluate their writing as they repeatedly listened to their voiceovers, found concrete visuals to illustrate their ideas, and edited their work to fit the concise video format; 2) students broke with habitual, less useful revision practices as they were freed from the conventional and grammatical concerns of written academic text and narrated their arguments colloquially in their voiceovers; 3) students exhibited an improved awareness of audience and medium; and 4) students were more enthusiastic with the course due to the novelty of the multimodal assignment. These findings suggest that including a video essay assignment during the drafting process can serve as an effective tool in advancing students’ abilities to evaluate their own academic writing.

The immigration of Black people from Africa, the Caribbean, and Latin America to the United States can be described as a phenomenon that is not of recent origin (Konadu-Agyeman, Takyi, & Arthur, 2006). The review of legislative policies at the height of the Civil Rights movement in 1965 and the subsequent abolition of restrictive immigration laws made it possible for immigration from Africa, the Caribbean, and Latin America to occur (Hamilton, 2020; Konadu-Agyeman & Takyi, 2006). Cultural practices, epistemologies, ontologies, semiotic resources, and axiologies have been introduced into these new environments as a result of these waves of Black migration (Amoako, 2006; Benson, 2006; Bryce-Laporte, 1972; Dei 2005; N’Diaye & N’Diaye, 2006; Shaw-Taylor & Tuch, 2007; Watson, 2020). This essay proposes the use of theoretical and conceptual frameworks for understanding such phenomena. Black immigrant youth cultural practices and values are explored through Africana phenomenological theoretical perspectives and Sankofa and Tete wo bi kyere conceptual frameworks. This article highlights the importance of studying the experiences of Black immigrant youth through the use of African frameworks as crucial tools for investigating and understand the experiences of Black immigrant youth.

What characterizes the language choices of untrained student peer reviewers? Undergraduate students ( N = 83) were randomly assigned to provide peer feedback on persuasive presentation manuscripts to three peers from their same and/or different course section. A total of 233 peer reviews were analyzed in terms of politeness, quality, and valence. Content and statistical analyses revealed similar politeness levels and quality regardless of the assessors’ identified gender or section of the assessee. However, students produced significantly more positively valenced reviews for same-section classmates, suggesting that students soften feedback through warmer language for peers with whom they have frequent interaction.

Introduction: Graduates with master's degrees in Translation and Interpreting (MTI) are an important workforce in technical communication. To meet this need, we examined the pedagogy of trans-writing to better integrate technical communication (TC) into translation programs. This teaching case from two Chinese universities discusses the curriculum design, its implementation, and teaching effectiveness. Situating the case: While an increasing number of universities in China are interested in embedding TC courses into their translation programs, no research-backed effective solution has been identified. About the case: To boost the employability of MTI students, we designed the courses as “user-centered trans-writing with global content,” which features trans-writing as a strategy for global content creation, user research as the core learning task, and team projects as the primary form of engagement. Methods: We used a mixed method of interviews and surveys to investigate the course effectiveness, each targeting different groups of stakeholders. Results: We synthesized a competence framework for trans-writers based on interviews, which showed that graduates (who work as trans-writers) and their employers prioritized language/culture, user-centered mindset, and cooperation as core competencies. A survey focusing on other graduates who took our courses but did not become trans-writers also revealed positive learning outcomes, including expanded professional visions and enhanced skills in user awareness, project management, collaboration, and communication. Conclusion: The trans-writing approach is effective in equipping MTI students with the necessary competencies for global technical communication.

This eight-year longitudinal case study follows one high school English teacher from her practicum and student teaching through three subsequent job sites, with one year off due to prohibitive job stress. To study the developmental path of Caitlin, the teacher, we rely on the metaphor of the twisting path, which comes from Vygotsky’s attention to socially mediated concept development. This development is reliant on engagement with obstacles that promote growth and conceptual synthesis, with some obstacles becoming prohibitive and discouraging and with the path proceeding in a serpentine rather than straightforward way. Our principal data source is a series of biannual interviews conducted either in person or via video-conferencing platforms. We trace Caitlin’s developmental path by attending to her encounters with competing perspectives, policies, and practices informing the English curriculum, especially as they were enforced by different stakeholders. These obstacles were at times internal to her own thinking (e.g., the tension between relational, student-centered instruction and the belief that students need guidance to reach their potential), at times local in terms of English department and schoolwide tensions (especially, contentious battles over canonical versus relational and contemporary teaching), and at times from distant sources in the form of community pressures and externally created policies affecting instruction (in particular, imposed standardized teaching and assessment in conflict with instruction predicated on relationships and teacher judgment). These conflicts were virtually nonexistent in the fourth school she taught in, an alternative school where test scores were far less important than establishing supportive relationships with students through which they experienced care and cultivation. This eight-year longitudinal case study contributes to research that investigates how school contexts affect teachers’ persistence and attrition, with attention to which sorts of environments provided obstacles that benefitted Caitlin’s development, and which were prohibitive.

This study investigates the impact of guest speaker programs on student engagement and skill development in a university setting, focusing on different types of speakers: alumni and industry experts. Through a quantitative analysis involving 159 business students, the research examines how speaker characteristics influence perceived learning outcomes, problem-solving abilities, and communication skills. The findings reveal that alumni speakers, sharing a common educational background with the students, significantly enhance students’ perceived learning outcome and communication skills because of their relatability and personal insights. The implications of these findings underscore the need for educational institutions to strategically select guest speakers to optimize educational outcomes and prepare students more effectively for professional environments. This study contributes to the broader discourse on integrating practical experiences within academic curricula to bridge the gap between theoretical knowledge and practical application in higher education.

Preparing students to communicate in business has often been an overlooked area within literacy studies. With current calls by Cardon et al. (2024) to focus on core competencies in the business communication classroom with the emergence of generative AI, it is more important than ever to remember Berkenkotter and Huckin’s (1994) explanation that students will always learn in a form of “situated cognition embedded in disciplinary activities” (p. 3). This project, as a result, provides a framework to explore student experiences with business communication before students arrive on a college campus to better inform higher education stakeholders.

Background: Technologies are increasingly being deployed in facilitating participatory healthcare. Global governments developed a variety of digital platforms, such as mobile contact tracing apps, to help the public navigate risks and uncertainties during the COVID-19 pandemic. Literature review: Contrary to normative approaches to information design (IxD), the global spread of COVID-19 revealed the need for an alternative design framework (i.e., concept-driven design) to help develop mobile health (mHealth) apps that can support a broader portrayal of information value in IxD. Research questions: 1. In response to COVID-19, what affordances are prioritized by the designers of these global mHealth apps? What do these priorities tell us about design intents and information value? 2. What interpretive framework can we use to understand mHealth designers’ intent across different geopolitical contexts? Research methodology: We captured screenshots of the three apps in the US, India, and China, as well as a website in Ghana. Using touchpoints as the unit of analysis, we conducted an inventory and affinity mapping to visualize the architecture of each app and categorize touchpoints based on their affordances. Results: The comparison of apps across countries displays shared and divergent priorities in their touchpoints, affordances, and information depth. We developed an interpretive framework for understanding mHealth design intent across numerous contexts—Common Interpretive Framework for Design Analysis (CIFDA)—incorporating both linear analysis and recursive analysis of touchpoints, affordances, and depth. Conclusions: Touchpoints in mHealth applications can be designed, but they can also be measured and analyzed, and they can in return help us understand the designer's intent and expected user experience.

Task representation denotes students’ interpretation in which what a learning or assessment task required them to do. An argumentative integrated writing task which involves the use of reading materials as claims or evidences for composing an essay, makes the role of task representation more critical than others, as writers may be confused with whether their task is to focus on synthesizing the reading materials that they comprehend, or expressing their own views. With the aim of exploring the characteristics of task representation and its association with integrated writing, this study invited 474 secondary four students from Hong Kong to participate in think aloud writing protocol followed by stimulated recall interview (36 participants), and complete an integrated writing task and a questionnaire (438 participants). Three factors of the task representation were identified as source use, rhetorical purpose and text format, and significant positive correlations were found between the three factors and integrated writing performance. Theoretical and pedagogical implications are discussed.

This study examines the effect of company field trips on Vietnamese university students’ corporate social responsibility (CSR) awareness and their intentions to share CSR-related content. Utilizing pre- and postvisit surveys among 136 students, the research reveals that these trips significantly enhance students’ understanding of CSR, particularly its ethical dimensions, and encourage them to share CSR information through social media and word-of-mouth. The research also finds that the perceived image of the company representative plays a critical role in shaping students’ intentions to disseminate CSR information, with complex interactions affecting their overall CSR perceptions. These findings underscore the importance of field trips in CSR education and suggest that both companies and educational institutions should focus on ethical and legal aspects of CSR communication to maximize its impact.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Website adaptation is widely regarded as a strategic priority for successful cross-cultural business communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Drawing upon Hofstede's and Schwartz's cultural theories and the standardization/localization paradigm, this study conducts a quantitative analysis on the adaptative strategy performed by Chinese multinational corporations (MNCs) on their US websites and its influencing factors. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. To what extent have Chinese MNCs adapted their US websites to the US culture? 2. Are product, organizational and managerial factors associated with the degree of website adaptation? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research methodology:</b> This study first used content analysis to examine the cultural manifestation on Chinese MNCs’ US websites and then quantitatively measured their degree of website adaptation. The association between the adaptation degree and its influencing factors was tested through a regression analysis. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusion:</b> The results indicated that Chinese MNCs have adapted their US websites to the US culture to a large extent. Product type, degree of internationalization, and firm size were significantly correlated with the adaptation degree, yet the association between products’ technological intensity, top management's international experiences, and the adaptation degree was not confirmed. This study extends the website adaptation literature by making an initial attempt to calibrate the degree of cultural adaptation reflected on corporate websites. It also provides fresh insights into how website adaptation can be impacted by a series of company-level factors. In addition, this study contributes to the field of technical and professional communication by suggesting effective ways for firms to make proper strategic decisions on cross-cultural web communication.

Business and professional communication courses hold special opportunities to contribute to students’ development of entrepreneurial mindsets through the use and extension of classical rhetorical theory and praxis. We situate pedagogical activities within the context of the entrepreneurial venture pitch by using Rhetorical Canons of invention, arrangement, style, memory, and delivery to develop oral discourse while recognizing and developing entrepreneurial mindsets. We utilize elements of entrepreneurial mindset development presented by Kuratko et al. and Daspit et al. to introduce business and professional communication instructors to cognitive, behavioral, and emotional aspects contributing to the establishment of entrepreneurial mindsets.

Employers are increasingly turning to innovative artificial intelligence recruiting technologies to evaluate candidates’ online presence and make hiring decisions. Such social media screening, or social profiling, is an emerging approach to assessing candidates’ social influence, personalities, and workplace behaviors through their publicly shared data on social networking sites. This article introduces the processes, benefits, and risks of social profiling in employment decision making. The authors provide important guidance for job applicants, technical and professional communication instructors, and hiring professionals on how to strategically respond to the opportunities and challenges of automated social profiling technologies.

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This article presents a multimodal genre analysis of crowdfunding proposals, an emerging web-based genre for raising funds from internet crowds for a project or venture. Based on an analysis of nine most-funded Kickstarter crowdfunding proposals, the authors describe the generic move structure using a semiotic approach and examine the role of visual images in constructing meaning within and across moves. The analysis shows that visual images facilitate potential backers’ sense-making in basically two dimensions: rhetorically, functioning to persuade by establishing ethos, logos, and pathos, and compositionally, helping achieve cohesion within and between moves and facilitate move mixing, embedding, and positioning. This study also attests a case-based approach to examining multiple influences on genre emergence.

Guided by argumentation schema theory, we conducted five psychological studies in the United States and China on arguments about vaccination. Study 1 replicated research about arguments on several topics, finding that agreement judgments are weighted toward claims, whereas quality judgments are weighted toward reasons. However, consistent with recent research, when this paradigm was extended to arguments about vaccination (Study 2), claims received more weight than reasons in judgments about agreement and quality. Studies 3 and 4 were conducted in the United States and China on how people process counterarguments against anti-vaccination assertions. Rebuttals did not influence agreement but played a role in argument quality judgments. Both political position (in the United States) and medical education (in China) predicted differences in argument evaluation. Bad reasons lowered agreement (Study 5), especially among participants studying health care. Political polarization apparently heightens the impact of claim side in the argumentation schema, likely to the detriment of public discourse.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> During the COVID-19 pandemic, the popularity of teleworking has risen. Telework seems poised to remain popular even after the pandemic fades away. As a result, it is important to understand the humanistic effects of telework such as distress, coping responses, and related effects. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Uncertainties related to telework can lead to distress. When this occurs, teleworkers may employ a variety of coping responses, which vary across several important dimensions. These coping responses vary in the extent to which they affect telework outcomes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What strategies do teleworkers use for dealing with telework distress? 2. How are various coping strategies related to humanistic telework outcomes? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> Data from a survey of 504 American teleworkers were used to test a theoretical model. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Results suggest that teleworkers cope with telework distress through assistance seeking, technology experimentation, venting, and negative and positive emotions. Coping responses had differential effects on telework exhaustion and satisfaction, with negative and positive emotions and venting affecting exhaustion, and assistance seeking, task experimentation, emotions, and venting affecting satisfaction. Distress had a direct effect on exhaustion, but not on satisfaction. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> The effects of emotion-focused coping on telework satisfaction and exhaustion are notably stronger than those of problem-focused coping responses. Emotion-focused coping responses that are adaptive have beneficial effects, while those that are maladaptive have detrimental effects. Adaptive problem-focused responses have similar effects. The extent of communication focus does not seem to affect the impact of coping responses on outcomes.

Language is powerful because it gives individuals the privilege to access a wide range of opportunities. We must acknowledge that it is problematic and harmful to uphold certain language policies, which are often standardized, as expectations. In writing centers, where the goal is to guide writers to articulate language onto paper, tutors must be conscientious of their attitudes toward language. This article examines the history, specifically the inclusivity and exclusivity, of Standard Written/American English and how it affects marginalized groups. This article also encourages reflection on terminology that is often associated with anti-racist practices. Lastly, this article aims to offer ways to reflect as it encourages intentional actions from writing tutors to engage in anti-racist strategies as they work to create more linguistically inclusive spaces for writers. Keywords : Standard Written English, Standard English, Dialect, Linguistics, Linguistic Diversity, Inclusivity, Praxis, Pedagogy, Positionality, Accountability, Anti-racism, Reflective Practice

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> With the development of digital technologies, Twitter allows organizations to make better use of social media for impression management, advertising, and marketing. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> As a recently developed register, Twitter has been researched as a personal-oriented communication method, but little research has been conducted on the register of corporate Twitter use. This study, exploring Twitter use by the 2020 US Fortune 500 banks and energy corporations, may be the first one to conduct register analysis of corporate Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study used summary language variables of Linguistic Inquiry and Word Count (LIWC) as dimensions of register variation, and also conducted categorical multidimensional analysis (CMDA) of linguistic features and features specific to Twitter. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What are the patterns of register variation in the tweets of US banks and energy corporations based on the results of four LIWC summary variables and the CMDA method? 2. Are there any differences between tweets of the two industries within each pattern of register variation? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> Results showed that tweets of both industries tend to display a categorical, confident self-regulating style, and a mixed tone. Tweets of banks are more formal, self-regulating, and oriented toward narrative (congratulatory, positive informational, and effortful), while tweets of energy corporations are more authentic and oriented toward interaction (advisory, routine, and affiliative). Tweets having narrative functions tend to be formal in style and positive in tone, while tweets having interactive functions tend to display corporations’ confidence and leadership. Corporate Twitter is characterized by the integration of interaction and informational narrative, or “registerial hybridity.” Overall, this study strengthens the idea that corporations use Twitter to facilitate corporate communication with a broadcasting strategy and narrative perspective, and to improve digital communication with an engaging strategy. Findings may shed light on promoting products and corporate impression management on social media.

Empathy is an important competence for communication professionals. This article investigates two aspects of empathy in an educational setting: the validity of self versus other assessments and the manifestation of empathy in communicative behaviors. Communication students were given a mediating role in discussions with two clients and their empathy was measured using self-ratings and client assessments. Videos of highest- and lowest-rated students were analyzed to identify empathy-related behaviors. No correlation was found between self-rated empathy and clients’ assessments. Several verbal and nonverbal behaviors corresponded to empathy: body language, an other-orientation in asking questions, paraphrasing, and a solution orientation.

This study investigated the effect of a four-week socioscientific issues (SSI)-based intervention on sixth-grade students’ argumentative writing and transferability of argument skills across topics. Students in three treatment classrooms engaged in an SSI unit on space exploration while students in three comparable classrooms continued regular space science lessons. Argumentation skills were assessed by individual decision letters about space exploration. Argument transfer was assessed by an essay to address a novel SSI. Treatment students wrote more elaborated decision letters with stronger arguments, relied less on personal ideas, and transferred argument skills to a novel SSI after the intervention. The implications of using SSI as a promising approach to integrating science and literacy learning for diverse adolescents were discussed.

Podcasting has been used by many scholars to teach ancient and contemporary rhetorical principles. We extend this conversation by examining narrative nonfiction podcasting and its potential to work toward social change. We suggest pedagogical principles that amplify the affordances of the genre and acknowledge its constraints for achieving social change.

This teaching tip presents a strategy for teachers in all grade levels to use interactive portfolios to better document, scaffold, and assess individual multilingual student's writing progress in group writing tasks.

Abstract This essay argues for shifting the focus of a literary theory and criticism course to the institutional, social, and historical forces that shape English studies. Rather than promoting disciplinary introspection, the authors understand their approach as raising questions regarding elitism and the long historical entanglement of knowledge making with the interlocking forces of racism, colonialism, and sexism.

Drawing on discussions of (de)coloniality and translanguaging, this article reports findings from a classroom-based ethnographic study, focusing on how a self-identified Latina bilingual student resists colonial constructs of language and literacies in her multimodal project. Based on an analysis of the student’s multimodal composition, other classroom writings, and a semistructured interview, I examine how she creatively and critically draws on her entire language and literacy repertoire in her multimodal composing. More specifically, I demonstrate how she draws from and builds on her lived experiences of linguistic injustices and racialization and transforms such experiences into embodied knowledge making and sharing through her multimodal composing. I argue that students’ engagement with multimodality can and should be cultivated, sustained, and amplified as a site of translingual activism and justice with decolonial potential, and I suggest, further, that such a shift requires a change in approaching, reading, and valuing students’ multimodal meaning making.

Especially in the wake of the recent pandemic, asynchronous consulting has become increasingly central to writing center work. Yet writing center scholarship has little attended to the significant impact writer input can have on asynchronous writer-consultant exchanges. Drawing on asynchronous consultation data collected before and after our 2019 redesign of our writing center’s asynchronous system, this comparative study examines the specific effect of the writer appointment form on the nature of both writers’ requests for feedback (RFFs) and consultants’ resulting comments. Our findings suggest that differently designed appointments forms can scaffold significantly different kinds of asynchronous writer-consultant exchanges, especially visible in the different emphases writers and consultants put on issues of correctness, clarity, organization, and the writer’s rhetorical situation. We argue that, particularly in the case of asynchronous consulting—which can easily devolve to a “fix-it” model of consulting—it is important for writing center administrators to design asynchronous platforms that encourage both writers and consultants to more explicitly consider how the specific rhetorical features of a writing task can shape revising goals.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background:</b></roman> Building a reputable network on Twitter is viewed as impactful in several scholarly disciplines, but little is known about the professional and interdisciplinary human-computer interaction (HCI) community. This study combined two approaches from scholarly communication and technical communication to capture the static and dynamic features of the HCI scholar Twitter network. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review:</b></roman> Related studies that described the scholarly reputation built through Twitter and social networking in the field of HCI were reviewed and discussed. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research questions:</b></roman> 1. In which countries are HCI scholars more likely to follow their peers in the same country? 2. What are the characteristics (country, reputation) and actions (reciprocity) of HCI scholars who are more likely to build HCI scholarly network profiles on Twitter? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research methodology:</b></roman> The network analysis method of the exponential random graph model (ERGM) was adopted to trace and visualize current follower networks on Twitter. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results and discussion:</b></roman> We found that 22.9% of HCI scholars use Twitter and that reciprocity and country of current employment best drive the Twitter connections of scholars. Characteristics of HCI scholars’ tie formation online are also illustrated and discussed. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Implications for practice:</b></roman> This study contributes to field studies of professional networks by identifying the structural properties and factors that influence scholars’ search for professional development on Twitter. The empirical findings should be a helpful reference for HCI professional societies and individual scholars in operating online professional networks.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> News media play a critical role in communicating risks and shaping public perceptions of social issues. Covering a multilayered disaster that grew from a local story to a national one, the ways that news media at different levels construct the Flint water crisis have not been previously explored. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Despite the well-established role of journalism as a government watchdog, news media do not neutrally mirror every social event. Instead, news reporting, highly mediated by language, is filled with political interests, values, and attitudes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How did local/regional and national newspapers construct the Flint water crisis? 2. Are there any similarities and/or differences in local/regional and national news construction of the Flint water crisis? 3. What are the practical implications for media coverage of risks, emergencies, or crises? 4. What are the methodological implications of this study for professional communication research? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> This study integrates corpus linguistics and critical discourse analysis to analyze 1858 news reports about the Flint water crisis published between 2014 and 2018. I use keywords as a core analytical technique to compare the local/regional and national news coverage. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The results show that both local and national news reports overemphasized government activities while downplaying the unofficial voices of Flint residents and community activists. In addition, national newspapers were more likely than local newspapers to use racial cues in describing the Flint community and to associate the crisis with other social problems. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> This study suggests that news media should provide wide coverage of the affected community's efforts in risk/crisis communication rather than reproducing official messages. News representations should be cautious of strengthening stereotypes or forming negative conceptual associations of traditionally disenfranchised communities.

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The women’s talking group featured in this article theorizes the community literacy practice of thanduk—“setting something aside”—that members practice together. Sanduk—with an s and translated as Arabic for “box”— has a long, well documented history involving informal, rotary credit and savings associations practiced among people in Africa and of African descent. Rather than using the s, the group’s spelling is distinctively Nuer— thanduk—harkening back to indigenous versions of the practice documented throughout areas of East Africa and beyond. Thanduk invokes nommo, a distinctly African spiritual and philosophical value that strives for harmony and balance among interdependent members of a community. This article aims to make legible how the women in this study employ thanduk to thwart the transnational, intergenerational impacts of indirect colonial rule and neoliberal economics in pursuit of individual and collective thriving.

Teaching and Learning Writing in ESL/EFL. Rachael Ruegg. Foreign Language Teaching and Research Press, Beijing (2021). × + 177 Pp., ¥28.00, ISBN: 978-7-5213-2455-6 (pbk)

This article explores illuminative evaluation as a method to reflectively assess a pilot implementation of an intercultural-competence-focused first-year writing curriculum at a US large public university. The goal of this curriculum is to promote integration of diverse student populations on our university campus, while developing all students’ intercultural competence and writing skills. In this article, we present practitioner reflections on classroom experiences and collaborative design of our approach to data analysis. These reflections show how an illuminative, context-rich approach to an early phase of a writing pedagogy research project shapes a holistic curricular evaluation. Illuminative evaluation drew our attention to the interaction between teaching and curriculum evaluation as well as to how this approach promotes an invitational and exploratory approach to teacher research.

This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.

<roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Background</b>:</roman> Social media like YouTube have transformative effects on technical communication. Technical communication scholars have attended to the increasing use of social media personally, pedagogically, and professionally. Our stream of research focuses on YouTube videos for educational purposes within the various research avenues. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Literature review</b>:</roman> YouTube has become a viable platform for learning. YouTube educational videos have been studied from many different perspectives, yet research on engagement with YouTube educational videos is scarce, despite the importance of engagement in both learning and social media. Following extant research on YouTube educational video features, we probe the effects of visual cueing on social media engagement. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Research question</b>:</roman> How does visual cueing (anchors and intrinsic visual features) affect social media engagement with YouTube educational videos? <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Methodology</b>:</roman> We sampled 196 YouTube educational videos on 28 physics and astronomy topics, and extracted visual cueing from the videos and social media engagement information from YouTube. Multiple linear regression analyses were conducted. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Results</b>:</roman> Our analyses show that intrinsic visual features (color contrast and visual complexity) are significantly related to social media engagement (involvement, intimacy, and interaction), while anchors (math equations and models) are not. <roman xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><b>Conclusion</b>:</roman> Our study supports the empirical knowledge on social media engagement with YouTube educational videos and expands on the technical communication research for YouTube educational videos. In addition, this research contributes to the literature on engagement by extending its relevance to the social media learning environment. Finally, our study provides content creators with new video design insights that can be used to enhance social media engagement with YouTube educational videos.

The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and Internet usage. However, our research uncovers a gap between their perceived and actual digital communication competency, as well as indications of stress in their online relationships. This article offers suggestions on creating a business communication syllabus in tune with learner and business needs given that digital communication is rapidly becoming the norm.

As the discipline of rhetoric and composition engages archival studies, we must not only theorize and narrate primary-source research, but also build archival exhibits. Describing our effort to construct a digital exhibit of primary source material relevant to the history of writing instruction at the University of Texas at Austin 1975–1995 (RhetCompUTX, rhetcomputx.dwrl.utexas.edu), we explain how this project speaks to current historiographic debates about the status and the shape of the discipline. We argue that, to make the shift towards an institutional-material perspective, historians and scholars in rhetoric and composition will need to build our own archives of primary-source material, archives that feature four types of items: items relevant to classroom practice, items documenting the institutional circumstances, items recording the disciplinary conversation, and items capturing the political situation. RhetCompUTX not only features all four types of items, but also encourages the user to see the relations among these layers of practice. By describing this exhibit, by summarizing its argument, and by explaining how we described and assembled its items, we encourage other researchers to build similar archival exhibits and to move towards institutional-material historiography.

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According to a recent study by the Brookings Institution (Reeves & Krause, 2016), vasectomies are safer, more effective, and less expensive than most other voluntary sterilization methods. While the procedure has grown in popularity in recent years, particularly in the United Kingdom and Canada, it is much less common in the United States. This discrepancy can be attributed to both social (a perception that contraception is “women’s work”) and policy-­based factors (lack of coverage under the Affordable Care Act). This paper examines the role and extent to which invitational rhetoric could be a useful communicative lens for both partners and providers considering vasectomies, thus increasing access to and utilization of the safe, effective, and affordable procedure. In this policy brief, we suggest strategies for incorporating invitational rhetoric into health professions education curricula, patient counseling literature, and policy language in order to address some of the social stigma around the procedure.

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To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

<roman><b>Background:</b></roman> Many countries mandate transparency and consent when personal data are handled by online services. However, most users do not read privacy policies or cannot understand them. An important challenge for technical communicators is empowering users to manage their online privacy responsibly. <roman><b>Literature review:</b></roman> Research suggests that privacy visualizations may alleviate this problem, but existing approaches are incomplete and under-researched. <roman><b>Research questions:</b></roman> 1. How can we design a privacy rating that optimally empowers users with different levels of knowledge about and awareness of online privacy? 2. How do users react to such a privacy rating, in terms of usability, perceived usefulness, and trust in online services? <roman><b>Methodology:</b></roman> We developed Privacy Rating, a tool for mapping and visualizing the privacy of online services. The tool was subjected to user research (N = 30) focusing on usability, perceived usefulness, and effects on trust. To establish the effects on trust, participants were exposed to a website with either a positive or a negative privacy rating. <roman><b>Results:</b></roman> The Privacy Rating appeared to be usable and useful for lay users, and it had a significant effect on users’ trust in the online service. Users indicated that they would like the visualization to become an established standard, preferably approved by an independent organization. <roman><b>Conclusions:</b></roman> The Privacy Rating is a user-friendly privacy visualization covering all relevant aspects of privacy. We aim to bring the tool to the market and make it a standard, ideally supported by an independent trustworthy organization.

Empathy competence is considered a key aspect of excellent performance in communication professions. But we lack an overview of the specific knowledge, attitudes, and skills required to develop such competence in professional communication. Through interviews with 35 seasoned communication professionals, this article explores the role and nature of empathy competence in professional interactions. The analysis resulted in a framework that details the skills, knowledge, and attitudinal aspects of empathy; distinguishes five actions through which empathy manifests itself; and sketches relationships of empathy with several auxiliary factors. The framework can be used for professional development, recruitment, and the design of communication education programs.

In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation by analyzing the content, cohesion, and coherence of product launch presentations by Steve Jobs. It reveals that such discursive communication strategies improve the audience’s understanding, recognition, and acceptance of innovative products. This study contributes to both business communication studies in general and research on innovation communication in product launches in particular.

Instructors often use text-based methods when giving feedback to students on their papers. With the development of audio recording technologies, audio feedback has become an increasingly popular alternative to written feedback. This study analyzed five instructors’ commenting patterns of both written and audio feedback. The five instructors, who taught sections of the same undergraduate composition class, provided written feedback to students on one writing assignment and audio feedback on another writing assignment. A mixed-methods research methodology was employed for the study. Data were collected through surveys, students’ writing assignments, digital audio files (for audio feedback), and interviews. The findings indicated that the word count and the number of items commented on differed between audio and written commentary. In addition, there was a teacher effect and an interaction effect for both word count and number of items in the instructor feedback. The interview data offered explanations for why the teacher effect and the interaction effect might have occurred. The findings show that an individual teacher’s commenting styles and strategies, as well as the medium used in commenting, have a strong influence on the nature and length of the commentary. Implications for future research and practices were discussed at the end of the paper.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> Social media, increasingly conceptualized as communicative genres, has become a tool for individuals to promote social bonds, as well as a platform for corporations to engage with the public and build corporate identity. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Genre analysis has seldom been used in investigating social media use and corporate identity construction, especially the relationship between corporate identity and the interaction of message content and communicative style. Therefore, this study intends to implement Lomborg's framework of genre analysis for social media studies to compare Weibo posts of Chinese banks with Twitter tweets of US banks in terms of thematic orientations (message content) and communicative styles (indicated by speech act use) and thus examine their corporate identities. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What thematic orientations do Chinese and American banks develop in their microblogging messages? 2. What communicative styles do Chinese and American banks develop in their microblogging messages? 3. How are corporate identities formed through the interaction of thematic orientations and communicative styles of the microblogging messages of Chinese and American banks? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected posts and tweets from the official microblogging accounts of 10 Chinese and US banks on the Fortune Global 500 list, identified thematic orientations and communicative styles, and conducted a comparative analysis of corporate identities based on the interaction of thematic orientations and communicative styles. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results and conclusions:</b> In analysis of thematic orientations, Chinese banks are more likely to post messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment, operation,</small> and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> . In terms of communicative styles, their messages are more likely to be characterized by directness, inexpressiveness, and independence politeness overall. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">entertainment</small> posts directly and in the involvement politeness style, <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">operation</small> posts indirectly and in the independence politeness style, and <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">product</small> posts in the independence politeness style. As such, Chinese banks may best be described as the audience's friendly companions, objective and authoritative press spokesmen, and competitive innovators, a combination that implies values of relationship, authority, and competition in collectivism-oriented, high-power distance, and high-context cultures. By contrast, US banks are more likely to tweet messages of <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> . Overall, their messages are more likely to be characterized by indirectness, expressiveness, and involvement politeness. Specifically, they tend to send <sc xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service</small> tweets indirectly and in the involvement politeness style. As such, US banks may best be described as financial product sellers and considerate service providers, a combination that suggests customer-oriented values in individualism and high uncertainty avoidance cultures. In addition, both Chinese and US banks claim to be good corporate citizens. This comparative analysis sheds light on identity construction and provides instructive frameworks for cross-cultural communication on social media platforms.

Informed by Bakhtin's theorization of voice as well as cross-disciplinary studies of scaling, the authors explore how a group of young filmmakers rendered one focal immigrant student's familial history by centering speakers addressing the topic of immigration from multiple levels, thereby connecting multiple social and spatiotemporal contexts in their multimodal storytelling to illustrate the costs of dehumanizing policies. In this case study, drawing from classroom observations, student work, and interviews with both students and teachers, the authors also highlight the importance of teacher agency in creating opportunities for refugee-background students to interactively engage in the language arts classroom. Drawing from interviews, observations, and analysis of student writing, the authors construct a detailed case study of how one student writer negotiated her stance toward the discourse of literary analysis based on her own writerly identity as a creative writer, illuminating the importance of critically attending to the ideological implications of teaching discipline-specific writing.

Increasingly popular, corequisite models include a college-credit course and a support course taken concurrently; to ensure purposeful alignment in the design of such course pairings, one practical suggestion is a curriculum crosswalk.

Research shows that Western and Chinese user instructions use visuals differently. Two basic tendencies may be discerned: Chinese manuals place more emphasis on visuals and their selection of visuals is less strictly confined to usability related functionality. This study investigates whether such cultural differences correspond to user preferences. Three hypotheses were tested: (a) Chinese users value pictures more than Western users; (b) Chinese users appreciate diverting, cartoon-like pictures more than Western users; and (c) Western users appreciate strictly instrumental pictures more than Chinese users. To test these hypotheses, a quasi-experiment ( N = 158) was conducted with cultural background as independent variable and appreciation for pictures as dependent variable. All participants rated 15 pictures, which were presented in the context of user instructions. All three hypotheses were confirmed. Cultural differences regarding the use of visuals should therefore be taken into account when localizing Western manuals for the Chinese market, or vice versa.

Research problem: Discourse bridges between the speakers and the audience in product launches. However, how the verbals and the visuals work together in the construction of interpersonal meanings in such communication remains largely underexplored. Research question: How were interpersonal meanings constructed via verbal and visual semiotics in the iPhone 1 product launch presentation?. Literature review: Despite the recognized importance of innovation communication, communication at the launch phase is underexplored. Moreover, communication and management studies have generally neglected the role of grammar-based discourse in promoting innovation, while linguistic studies have paid inadequate attention to language's implications for innovation communication and management. Thus, we address the discursive building of interpersonal meanings in product launch presentations to fill such gaps. Methodology: Integrating Halliday's Systemic Functional Grammar and Kress and van Leeuwen's Systemic Visual Grammar, we conduct both verbal and visual analyses to explore the construction of interpersonal meanings in Steve Jobs' iPhone 1 launch presentation. Results: Analysis of the verbal strategies suggests that Jobs built different interactive roles as an authority innovation leader and as a close “friend” willing to engage with the audience. Moreover, by combining verbal semiotics with the delicate arrangement of image act, size of frame, and angle, the presentation video was carefully planned to create offer contact, produce close social distance, and present equal and objective attitudes to further enhance the construction of interpersonal meanings, thus contributing to the audience's understanding and recognition of the innovative product. Conclusions: This article offers insights into innovation discourse and communication by investigating the semiotic features of the iPhone 1 product launch presentation, thus adding to the extant literature on professional communication and innovation management.

Expressing thanks in the workplace involves thoughtfulness and skill. Based on a gratitude journaling exercise over the course of a month by 58 American professionals (Study 1) and a survey of over 1,200 American professionals (Study 2), this research demonstrates the many written and spoken ways in which professionals value receiving thanks in low-effort, high-effort, minor-accomplishment, and major-accomplishment situations. The research suggests gratitude expressions can be interpreted through media synchronicity theory and social comparison theory. A variety of training and teaching approaches are offered.

In this current era of policy and legislation driving curriculum and instruction in higher education, the field of college reading is grappling with how recent curricular mandates affect learners, particularly mandates that reduce or eliminate college reading instruction by assuming a one-size-fits-all approach. Questioning the ethical implications of this current reality led us to a key question: What are the pedagogical rights of undergraduate students with respect to literacy instruction? We argue here that college readers should have access to individually and culturally relevant literacy pedagogy that is intended to support their coursework and, ultimately, their lives. We therefore propose an initial draft of a bill of rights for college readers.

It is not typically the bent of infrastructure to be continually responsive in a way that is expansive and inclusive; instead, for newcomers or those with alternative histories, aims, vision, values, and perspectives, the inertia of infrastructure is more likely to be experienced as infrastructural breakdowns. We ask: What might wisdom look like in these “structured” encounters? That is, what is the intellectual work of rhetoric on those thin ledges where institutional chronos shapes and limits possibilities for knowledge work and working relationships among people who likely would not have otherwise met? In response, we advance a framework for a constructive approach to infrastructure—one that prizes deliberation over rationalization and actively attends to the warrants underlying calls for public engagement. We first consider the relationship between infrastructure, rhetorical wisdom, and the imagination of possibilities, then lay out a framework for cultivating rhetorical wisdom in response to infrastructure breakdowns.

ABSTRACT Recruitment advertisements published in technical and professional communication (TPC) conference programs and proceedings offer a snapshot of the messages that these programs use to market themselves and distinguish their value in the marketplace of graduate programs. Using an exploratory mixed methods approach informed by Bakhtin's theory of addressivity, we developed a two-phase study to assess recruitment advertisements from three perspectives: from the advertisement content itself, from the students being recruited, and from the TPC program coordinators or directors. Recommendations for improving TPC advertising and promotion are given.

How often do we view the Google search bar as a mnemonic device? It recalls information, follows associative pathways, identifies patterns, and distinguishes between what is relevant in the moment ...

This article examines the pedagogy of Dutch writing centres, comparing and contrasting it with the original interpretation of nondirective coaching and the way that has developed since the 1970s. Based on recent literature and contacts with American colleagues, we have drawn the tentative conclusion that generally, Dutch writing coaching is more strictly nondirective than it currently seems to have become in US settings. We then evaluate this practice in the context of the internationalization of research universities that has taken flight over the past 20 years, leading to many programs now being taught through English, which is the native language neither of the vast majority of our students (whether they are Dutch or international students), nor of their teachers. This has given rise to a shift in the needs and questions being expressed in our writing centres and an effect on our thinking about writing centre pedagogy.

Background: As all sorts of communications have substantially moved to the internet, volumes of literature on internet-mediated communication have emerged in professional and technical communication in different research paradigms, including studies on internet-mediated genres, which often have generic features beyond traditional conception and thus require updated understanding. This study systematically explores the emerging body of internet-mediated genre studies and identifies the specific genres that researchers have studied, the analytical components and research methods used, and conclusions reached to characterize the current state of the research. Research questions: 1. Which internet-mediated genres have been studied in existing literature (2005-2019)? 2. What affordances have been considered in existing studies on internet-mediated genres? 3. Which research methods have been used to study internet-mediated genres? Literature review: Major issues affecting prior studies of internet-mediated genres include inconsistent terminology used by researchers, the ways that affordances are considered, and the inadequacies of current genre analysis methods to explain features arising from those affordances. Methodology: Employing an integrative literature review, we conducted a systematic search resulting in 35 qualified studies published in journals indexed in the Social Sciences Citation Index between 2005 and 2019. Each was systematically analyzed to identify the genre addressed, communicative goal, medium, affordances addressed, and research methods used. Results/discussion: Three main types of internet-mediated genres-including email, website, and social media, and several subtypes-were identified, each distinguished by their medium and communicative goal. The affordances were either treated monomodally, mentioned as contextual information, or integrated into the analytical framework. Researchers relied on a variety of methods to study internet-mediated genres, with mixed methods most commonly used. Conclusions and further research: The data show that both the genres of interest and methods used to study them vary with time, suggesting that this area of research continues to evolve. Future studies could probe into a larger variety of internet-mediated genres with more diverse analytical components and methods.

This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.

Twitter is widely used by companies to reach various stakeholders, but how they use this social media platform is still unclear. To investigate how companies use Twitter, this study analyzes the content of the Twitter accounts of four large information technology companies, focusing on the arrangement of different Twitter accounts and on message characteristics (content, message elements, and communication strategies). The results show that companies used architectures of different Twitter accounts to serve various stakeholder groups. The companies’ tweets covered diverse topics within the corporate, marketing, and technical communication domains. The tweets focused more on providing information and promoting action than on facilitating dialogue.

Writing scholarship has given a lot of attention to structures and lexical-grammatical features of texts in relation to discipline and the discourse community. More attention should be paid to where, when, what, and how academics write, because writing is at the heart of their professional lives. "Academics Writing: The Dynamics of Knowledge Creation" addresses this issue, drawing on literacy studies and socio-material theory. Exploring the writing practices of 16 British academics from three disciplines in nine universities through interviews, observation, and document analysis, this book provides deep insights into the socially situated nature of academics’ writing. It would be an informative and thought-provoking read for those who are engaged with academics writing, professional development, and higher education management.

Zottoli argued that the enthymeme theory was a very useful tool to understand Chinese texts. To show this, he analyzed and examined the Baguwen (八股文). The enthymematic features of it are compable to enthymemes of signs or enthymemes of wide-ranging opinions. They are considered to be makers of contexts that are accepted and approved largely by the audience according to common sense. They are also very similar to loci communes of Cicero.

In this manifesto, we argue that textiles are another form of data visualization. Textiles serve as a medium for storing, connecting, and coding data, but the practice of encoding information onto textiles through “craft” is a practice that comes steeped in histories of technology, privilege, and erasure.

Zottoli argued that the enthymeme theory was a very useful tool to understand Chinese texts. To show this, he analyzed and examined the Baguwen (八股文). The enthymematic features of it are compable to enthymemes of signs or enthymemes of wide-ranging opinions. They are considered to be makers of contexts that are accepted and approved largely by the audience according to common sense. They are also very similar to loci communes of Cicero.

This article reports on one university’s experiment in resurrecting and reanimating the composition lecture, a one-hundred-plus student section dubbed “MonsterComp,” including the process, outcomes, and lessons learned. Although this restructuring of the first-year composition course was partially motivated by administrative pressures, the main motivation behind this experiment was to enhance teacher training and support while still retaining the workshop environment and low student-to-instructor ratio of traditional composition sections. The course involves multiple stakeholders, including the WPA and graduate student program coordinators, graduate student instructors, and course-based coaches from our university's writing center. Assessment of student work, observations of the course, and surveys administered to stakeholders indicate that the course was successful in terms of teacher training and preserving student learning outcomes.

Long: I do have a quarrel with what McCloskey's chapter says about Plato's Gorgias, one of my favorite Platonic dialogues.One of the aims of that dialogue is to distinguish between two modes of speech -one that aims at truth and one that aims at power.Plato identifies the former with philosophy and the latter with rhetoric, thus drawing McCloskey's ire because she is a longtime defender of the importance of rhetoric.McCloskey: Yes, Plato is charming, and Gorgias most of all.But we must not, I am sure you agree, love his eloquence so much that we fall for his authoritarian tastes, the tastes of an aristocrat hostile to democracy.I do defend rhetoric, and long have.My reasons are two: (1) It is the basis of a free society, as its inventors in Sicily understood, and, as the essay argues, (2) There is no "dialectic" that can yield Truth, capital T, only an honest rhetorical discourse getting agreed truth for the nonce.Both of these reasons are assaulted by Plato, everywhere in the writings we have.Roderick Tracy Long: But in her critique of Gorgias she says that Plato is defending a state-imposed standard of truth.I don't see that in Gorgias at all.Maybe

This article offers a methodology for conducting large-scale audience analysis called “big data audience analysis” (BDAA). BDAA uses distant reading and thin description to examine a large corpus of text data from online audiences. In this article, that corpus is approximately 450,000 online reader comments. We analyze this corpus through sentiment analysis, statistical analysis, and geolocation to identify trends and patterns in large datasets. BDAA can better prepare TPC researchers for large-scale audience studies.

Research problem: Cultural differences may be increasingly important in technical communication. Research is needed to investigate differences in document design practices and user preferences. This study examines cultural differences between Chinese and Western manuals for household appliances. Literature review: Earlier studies identified a wide range of possible differences between Chinese and Western documents, but the findings are not consistent and do not provide more generic perspectives on cultural differences. Possible reasons are the diversity of the documents used, the rather informal research designs, and relatively small sample sizes. Research question: To what extent and how do Chinese and Western manuals for household appliances differ from each other in terms of content, structure, and use of visuals? Methodology: To overcome these shortcomings, a quantitative content analysis was conducted, comparing 50 Chinese manuals and 50 Western manuals for household appliances. The coding scheme was based on earlier research findings and focused on content, structure, and the use of visuals. Results and conclusions: The results show that the content of Chinese manuals is less strictly confined to the function of user support than that of Western manuals. Compared to Western manuals, the structure of Chinese manuals appears to be fuzzier and less rigid. Regarding visuals, Chinese manuals contain more non-instrumental, entertaining illustrations than Western manuals. Underlying these differences is a more general distinction between highly instrumental Western manuals and more flexible Chinese manuals. These differences seem to point to two cultural dimensions: holistic versus analytic thinking and analog versus digital cultures.

This essay addresses the deep division and antagonism in political culture, focusing on rhetorical approaches to citizenship conducive to an agonistic pluralism where a multiplicity of viewpoints exist under a larger framework of cooperation. Specifically, it draws on a diverse set of ideas within the rhetorical tradition and popular culture to examine and advocate for “radical friendliness” as a positive and potentially transformative mode of interaction. Friendliness—the observable, rhetorical dimension of friendship—is geared toward identification and consubstantiality and as such, provides one path toward a more productive democratic community.

Although corporate greenwashing is a widespread phenomenon, few studies have investigated its effects on consumers. In these studies, consumers were exposed to organizations that boldly lied about their green behaviors. Most greenwashing practices in real life, however, do not involve complete lies. This article describes a randomized 3 × 2 experimental study in the cruise industry investigating the effects of various degrees of greenwashing. Six experimental conditions were created based on behavioral-claim greenwashing (an organization telling the truth vs. its telling lies or half-lies) and motive greenwashing (an organization acting on its own initiative vs. its taking credit for following legal obligations). Dependent variables were three corporate reputation constructs: environmental performance, product and service quality, and financial performance. Compared to true green behavior, lies and half-lies had similar negative effects on reputation. Taking credit for following legal obligations had no main effect. Only in the case of true green behavior did undeservedly taking credit affect reputation negatively. Overall, the findings suggest that only true green behavior will have the desired positive effects on reputation.

This article proposes a model for collaboration between composition instructors and instructional librarians to promote visual literacy instruction in first-year writing courses. While the creation of visual content is essential to digital composing technologies, it often remains underutilized as a tool for writing development in first-year curricula. Drawing from complementary threshold concepts outlined in composition scholarship and the ACRL Framework for Information Literacy , we demonstrate how librarians and writing instructors can engage in collaborative instruction to bridge gaps between theory and practice and leverage existing institutional expertise to support multimodal instruction in first-year writing.

While previous research on peer feedback in L2 writing has stressed the importance of training in giving useful comments on peer’s writing, very few studies have specifically explored metacognitive training in peer review interaction in terms of the perception and actual reviewing practices of L2 learners. This mixed-methods study employed a 12-week intervention course in L2 writing, in which eighteen Secondary One students, aged 12–13 years, received metacognitive training in peer review interaction. The training focused on metacognitive knowledge and metacognitive regulations. The results showed that, first, metacognitive training in peer review interaction helped change the perception of these young learners and increased their level of engagement and collaboration during the five peer review tasks. Second, metacognitive training appeared to encourage students to provide more content-related feedback than language-related feedback during dyadic interactions. Finally, it was found that the students were able to seriously consider their peer feedback when revising the peer-reviewed drafts, but written feedback had a much higher chance of being incorporated than did oral feedback. The pedagogical implications of these findings were discussed.

In this paper, we provide a mental-chronometry measurement (reaction time, RT) and a mathematical model to support the hypothesis that writing increases long-term memory (LTM) consolidation. Twenty-five subjects read short passages, wrote or spoke summaries of the texts, and performed a word-recognition episodic memory task. In the recognition task, participants responded faster in the written condition than in the spoken condition. We fit 15 drift-diffusion models to the accuracy and RT data to explore which components of the memory retrieval process reflect the learning effect of writing. Model selection methods showed that the nondecision parameter accounts for this effect, suggesting that initial stages of learning through writing are associated with fast episodic-memory retrieval. We suggest that the current approach could be used as a tool to compare different models of writing to learn. Furthermore, we show how combining mental chronometry, evidence-accumulation models of behavioral data, and dynamic causal models of functional magnetic resonance imaging could further the goal of understanding how writing affects learning. With a broader perspective, this approach provides a feasible experimental link between the field of writing to learn and the cognitive neurosciences.

Defining global warming as a rhetorical construct built by stakeholders, this study investigates how Chinese state and social media understand risk and responsibility regarding climate change. This multi-layer, multi-dimensional, statistical and qualitative textual analysis focuses on the ratification and implementation of the Paris Agreement and the U.S. withdrawal from it. Findings indicate that a new green public sphere led by grassroots experts and aided by lay people is burgeoning in China and changing the way people conceptualize environmental risks and engage in environmental protection. With theoretical and methodological innovations, this study contributes to the emerging field of transnational environmental communication.

Educators and researchers from a range of fields have devoted their careers to studying how reading develops and how to support students who find reading challenging. Some children struggle specifically with learning to decode print, the central issue in what is referred to as dyslexia.However, research has failed to identify unique characteristics or patterns that set apart students identified as dyslexic from other readers with decoding challenges. Nevertheless, an authoritative discourse that speaks of a definitive definition, a unique set of characteristics, and a specific form of intervention saturates policy and practice around dyslexia, and teacher educators are under increasing pressure to include this state-sanctioned information in their classes. Literacy educators’ experiences teaching reading in schools and preparing literacy professionals can add valuable perspectives to the conversation about dyslexia; however, currently their voices are largely silent in conversations around dyslexia research, policy, and practice. The current research was designed to address this gap through an intensive interview study, in which we employed a Disability Critical Race Studies framework, along with Bakhtin’s notions of authoritative and internally persuasive discourse to explore the perspectives, understandings, and experiences of literacy teacher educators regarding dyslexia.

Functional complexity is a widespread and underresearched phenomenon in Web sites. This article explores a specific case of functional complexity by analyzing the content of UNESCO World Heritage Web sites, which have to meet demands from both World Heritage and tourism perspectives. Based on a functional analysis, a content checklist was developed and used to evaluate a sample of 30 World Heritage Web sites. The results show that World Heritage Web sites generally fall short in all content categories. A cluster analysis reveals three types of World Heritage Web sites based on their emphasis on World Heritage content versus tourism content: (a) less well-developed Web sites (no emphasis), (b) Web sites of World Heritage Sites with touristic possibilities (emphasis on World Heritage), and (c) Web sites of touristic attractions with outstanding cultural or natural value (emphasis on tourism). In all, the findings show that functional complexity poses serious threats to the exhaustiveness of a Web site’s information and that evaluation approaches based on functional analysis can be useful in detecting blindspots in the content provided.

While scholars in the field of writing studies have examined scientific writing from multiple perspectives, interest in its thematic structure has been modest. Recent studies suggest that the themes in scientific writing tend to be anchored on one or a few points of departure. There has also been an attempt at quantification using the thematic-density index (TDI), although this has only been tested on abstracts. In this study, we investigated the thematic structure and TDIs of 30 research articles in biology. The results revealed a progressive thematic pattern in the introduction section, followed by an anchored development in the subsequent sections. The anchoring was realized by the pervasive use of the first-person pronoun “we.” The mean TDI was lowest in the introduction section (2.593) and highest in the results section (7.095). The results were consistent across the articles in the corpus, underscoring the uniform way in which the articles were thematically structured, and in turn suggesting a core thematic pattern for scientific research writing in general. Based on these findings, the authors suggest that future studies compare the thematic structure of the introduction section vis-à-vis the other sections, and investigate the possible factors resulting in such a structure.

Argumentation schema theory guided four experiments on the processing of plausible and implausible reasons and warrant statements testing the hypothesis that most reasons produce greater agreement with claims than when claims are presented without support. Another hypothesis was that leaving warrants unstated often produces greater agreement than when the warrant is made explicit. In Study 1, American participants were more likely to agree with claims after they read arguments than beforehand—even those with implausible reasons and warrants. In Study 2, American history and environmental science majors read brief arguments and agreed more with implausible arguments than claims alone. Study 3, with Chinese participants, replicated some but not all earlier results. In Study 4, with Chinese participants, blatantly false claims supported by bogus reasons yielded marginally greater agreement than unsupported claims. These findings suggest that many people have uncritical argumentation schemata with low support thresholds, making them vulnerable to weak and bogus arguments.

Research problem: Despite the abundance of research into usability and user experience (UX), there is still debate about the relationship between both concepts. The user perspective is under represented in all discussions. This study examines the personal conceptions that users of electronic and software products have of usability and UX. Research questions: 1. How do users of electronic and software products conceptualize usability and UX? 2. What do they think is the relationship between both concepts? Literature review: We review the literature on conceptualizations of usability and UX and their relationship. The literature suggests that both concepts are still developing and that there are different views about their relationship. A personal-constructs research approach appears to be a fruitful way of shedding more light on this. Methodology: Twenty-one participants were asked to place up to eight products in a grid with two axes: usability (high-low) and UX (high-low). They then filled out a short questionnaire about the products. Finally, interviews were held about their decisions and their views on usability and UX. Results and conclusions: A weak positive correlation between products' usability and UX scores indicates that the relationship between both concepts is far from straightforward. An analysis of the four quadrants of the grid provides a first typology of products based on how users perceive their usability and UX. When reflecting on the relationship between the two concepts, most participants see usability as a part of or contributing to UX. Based on our findings, however, it seems risky to assume that usability is sufficiently covered by the overall concept of UX.

Introduction:This case study examines students' and instructors' experiences with usability testing in technical communication service courses.Research questions:1. What prior experience do students and instructors have with usability testing? 2. What are their challenges with implementing usability testing in technical communication courses? 3. What are their recommendations for improving their efforts?About the case:This study was conducted in 2012 at a small Midwestern university where students and instructors in four sections of technical communication service courses participated in the study.Situating the case:Most technical communication scholarship focuses on usability practices, methods, or tools, and rarely explicitly addresses its pedagogy, especially the practical challenges faced by our students and instructors. Methods/approach:Data were gathered through preliminary and post-project student surveys and instructor interviews. Thematic coding was used to analyze the data. Results/discussion:Students faced the usual practical challenges such as time and resource constraints and collaboration with users. They found strategies such as using in-class activities, readings, and examples, and working directly with users to be helpful in their usability efforts. Instructors expressed the need for better preparation.Conclusions:Instructors should not only be required to take a usability course that will prepare them to be more effective usability instructors, but they should also incorporate readings and examples that will help students collaborate effectively with users and clients. The study is limited to research participants at one institution. Future research should involve larger, ethnographic studies of diverse students and instructors to address more aspects of usability pedagogy.

In the 1980s, Deirdre McCloskey argued that economists should look beyond their mathematical formulas and their positivist methodologies. If “economic style appeals in various ways to an ethos wort...

ABSTRACT In this essay, we provide a materialist analysis of Adam McKay’s 2015 film The Big Short. We contend that while, on one level, the film appears to be a celebration of several idiosyncratic traders on Wall Street who use rhetorical invention to outwit the industry, on another level, the film can be read as a genealogically informed account of the biopolitical relationship between the oikos and the polis and Main Street and Wall Street. We conclude by advocating for an account of the 2008 financial crisis that is sensitive to the historically overdetermined relationship among rhetoric, politics, and economic power.

The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).

In Hong Kong schools, source-based writing has risen in prominence in recent years with the incorporation of inquiry project-based learning (PjBL) into the curricula. Understanding how school students write from sources in this context will constitute a crucial step toward identifying potential problems and targeting educational strategies. In this paper we report an exploratory study of how junior secondary school (Forms 1–3) students reported sources in their research-based group project reports in the Liberal Studies subject in the environment of a Wiki online platform. Our analyses of a sample of 30 project reports focused on discovering how the students used reporting verbs and expressions to report information from sources, and how they expressed positive and critical evaluation of their sources. Our study addressed a gap in the literature by examining school students’ source-use practices in their first language, with valuable pedagogical insights generated and avenues of future research suggested.

This study examines the composing process and authorial agency of a college ESL writer as she remediated an argumentative essay into a multimodal digital video. Employing principles of sociosemiotic ethnography, and drawing on the concepts of resemiotization and recontextualization, the study investigated multiple types of data, including an argumentative paper, video transcript, multimedia video, interview transcripts, and observation notes. Data analysis shows that her choice and orchestration of modal resources were shaped by her textual identity construction work, efforts to accommodate perceived audiences, and previous experience with the medium. Remediation with multimedia offered the student more semiotic resources to expand authorship, but the contextual forces of audience and medium bounded her authorial expression. The student’s multimodal writing illustrated discursive processes of negotiating and performing authorial positions for rhetorical goals with awareness of the linguistic, social, and cultural contexts of text production. This investigation ultimately aims to expand aspects of multimodal writing and literacy practice by examining the discursive nature of the design process in linguistically and culturally diverse contexts.

Research problem: In the current information age, people are increasingly accustomed to sharing their special interests online and are influenced by the relationships developed from that sharing. The purpose of this study was to better measure peer influence in these online communities. Research questions: 1. How can peer influence in online communities be measured in a way that comprehensively incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network? 2. Is the method proposed in this study superior to other existing methods? Literature review: Previous literature on measuring online user influence can be classified into two streams: 1. Those that focus on the intrinsic characteristics of social media players to measure peer influence; 2. Those that address social network structure. Relevant computing algorithms include Topic-Based PageRank, Quality-Structure index, and so on. Although the first stream considers afocal peer's intrinsic characteristics, it overlooks the interpeer attraction in terms of similarity and discrepant knowledge among peers. The second stream mostly stresses the structures of social networks to measure network-wide peer influence but underestimates the effect of interpeer attraction that may leverage every diffusion step of peer influence through the network. To fill this research gap, this study proposes a new method of measuring network user influence that incorporates peers' intrinsic factors, interpeer influence factors as homophily effect, and network structure. Homophily refers to the degree to which pairs of individuals who interact are similar with respect to certain attributes. Methodology: From the communication sender-receiver perspective, we developed a computable method that incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network to measure the social network user influence. Two empirical studies were subsequently conducted in a social network service-based online community and an online professional logistics community to verify the effectiveness of the proposed method. Results and conclusions: The empirical results show that our proposed method provides higher prediction accuracy of user influence rank in an online community than the other existing methods. These findings lay a foundation for future theoretical exploration and provide a useful tool for targeting influential users in online communities such as blogs, bulletin board systems, and forums.

This essay explores the rhetorical qualities of neoliberalism through an analysis of economic and rhetorical theories of conventional wisdom and common sense. I analyze Barack Obama’s health care advocacy to demonstrate how neoliberal language animated his arguments for reform and frustrated his appeals to community. I argue that neoliberalism maintains its influence on political culture in large part because of its deep embeddedness in political language. The essay concludes with a discussion of how rhetors might operate within a culture marked by this prominent and often problematic discourse.

User experience (UX), a common practice in corporate settings, is new for many nonprofit organizations. This case study details a community-based research project between nonprofit staff at a community health center and UX professionals to improve the design and usability of a document designed to help immigrant patients sign up for health insurance. UX professionals may need to adapt and be flexible with their efforts, but can offer valuable skills to community partners. Research questions: (1) What are the information needs and barriers faced by immigrant populations signing up for health insurance? (2) How does a usability study, adapted to meet the needs of immigrant populations, inform the design of a supplemental guidebook about health insurance? (3) What are the challenges and opportunities when engaging in community-based UX research projects? Situating the case: Other community-based research projects in technical communication and UX point to the need for a clear conceptualization of participation, a strong partnership with nonprofits, and the need to develop meaningful and actionable insights. Furthermore, when conducting studies with immigrant populations, the role of the translator on the research team is crucial. Methodology: As a community-based research project focused on the collaborative generation of practical knowledge, we conducted a usability study with 12 participants in two language groups, Chinese and Vietnamese, to evaluate the design and usability of a guidebook designed to provide guidance about enrolling in a health insurance plan. Data were analyzed to identify usability concerns and used to inform a second iteration of the guidebook. About the case: Immigrant populations struggle to sign up for health insurance for a variety of reasons, including limited English and health insurance literacy. As a result, a nonprofit community health center developed a guidebook to support immigrant populations. Version 1 of this guidebook was evaluated in a usability study, with results showing that users struggled to correctly choose a plan, determine their eligibility, and interpret abstract examples. As a result, Version 2 was designed to support the in-person experience, reduce visual complexity, and support patients' key questions. Conclusions: Community-based UX collaborations can amplify the expertise of UX and nonprofit professionals. However, UX methods may need to be adapted in community-based projects to better incorporate local knowledge and needs.

Abstract In 1961, the American Medical Association (AMA) funded a persuasive campaign called Operation Coffeecup. The campaign, which was designed to defeat Medicare, featured a speech by a young Ronald Reagan outlining the dangers of “socialized medicine.” The speech was recorded on a long-play record and distributed to the Women’s Auxiliary of the AMA, a group primarily composed of the wives of doctors who were instructed to write seemingly spontaneous letters to Congress detailing their opposition to the program. This essay investigates Operation Coffeecup mainly through a rhetorical analysis of Reagan’s speech. I argue that “socialized medicine” drew upon a problematic articulation of American culture that privileges the individual at the expense of the larger community. I conclude by discussing the thread of individualism that has persisted in the United States from the pre-Depression era mythos of rugged individualism to neoliberal discourses that shape debates about health policy today.

In the sixteenth and seventeenth centuries, the visual precepts of rhetoric’s fourth canon found themselves at odds with the iconoclasm of England’s Protestant elite. Under this negative influence, mnemonic imagery disappeared from rhetorical theory. Interest in the fourth canon declined, replaced with a Ramist conception of memory grounded in abstract (and imageless) order. A general outline of this history has been offered by several scholars—most notably, Frances Yates—but new bibliographic data along with recently digitized archives can verify its accuracy. Print, written culture, or “modernist” ideologies alone cannot explain the historical marginalization of the canon of memory.

This article examines the teaching of a multimodal pedagogy in an online technical communication classroom. Based on the results of an e-portfolio assessment, the authors argue that multimodality can be taught successfully in the online environment if the instructor carefully plans and scaffolds each assignment. Specifically, they argue for an increased emphasis within the technical communication classroom on teaching the e-portfolio as a genre that not only exemplifies students’ multimodal literacies but also establishes their identities as technical communicators in the 21st century. This article provides a model for teaching multimodal composition in the online technical communication classroom and calls for more scholarship on teaching the e-portfolio in the digital environment.

Research problem: Readability equations are widely used to compute how well readers will be able to understand written materials. Those equations were usually developed for nontechnical materials, namely, textbooks for elementary, middle, and high schools. This study examines to what extent computerized readability predictions are consistent for highly technical material - selected Society of Automotive Engineers (SAE) and International Standards Organization (ISO) Recommended Practices and Standards relating to driver interfaces. Literature review: A review of original sources of readability equations revealed a lack of specific criteria in counting various punctuation and text elements, leading to inconsistent readability scores. Few studies on the reliability of readability equations have identified this problem, and even fewer have systematically investigated the extent of the problem and the reasons why it occurs. Research questions: (1) Do the most commonly used equations give identical readability scores? (2) How do the scores for each readability equation vary with readability tools? (3) If there are differences between readability tools, why do they occur? (4) How does the score vary with the length of passage examined? Method: Passages of varying lengths from 12 selected SAE and ISO Recommended Practices and Standards were examined using five readability equations (Flesch-Kincaid Grade Level, Gunning Fog Index, SMOG Index, Coleman-Liau Index, and Automated Readability Index) implemented five ways (four online readability tools and Microsoft Word 2013 for Windows). In addition, short test passages of text were used to understand how different readability tools counted text elements, such as words and sentences. Results and conclusions: The mean readability scores of the passages from those 12 SAE and ISO Recommended Practices and Standards ranged from the 10th grade reading level to about 15th. The mean grade reading levels computed across the websites were: Flesch-Kincaid 12.8, Gunning Fog 15.1 SMOG 12.6, Coleman-Liau 13.7, and Automated Readability Index 12.3. Readability score estimates became more consistent as the length of the passage examined increased, with no noteworthy improvements beyond 900 words. Among the five readability tools, scores typically differed by two grade levels, but the scores should have been the same. These differences were due to how compound and hyphenated words, slashes, numbers, abbreviations and acronyms, and URLs were counted, as well other punctuation and text elements. These differences occurred because the sources for these equations often did not specify how to score various punctuation and text elements. Of the tools examined, the authors recommend Microsoft Word 2013 for Windows if the Flesch-Kincaid Grade Level is required.

Despite their long history and wide-spread use, the private writing techniques of journaling and freewriting remain largely underexploited in the field of academic writing instruction. They are seen only as forms of pre-writing, and are criticised by some for being under-theorised, vague and asocial. Contextualizing them within a writing-as-social-practice approach, and drawing on a conceptual framework including a notion of looking-away developed by Derrida, Vygotsky’s conception of learning development, and Ivanic’s notion of writer identity, this paper aims to throw new light on these private writing techniques and argues they can be transformational in developing students’ learning and identity, as well as written and non-written outputs. In this paper we theorise these practices through reflection on two instances of teaching in which they played an important part. The teaching interventions were in different disciplinary contexts (Architectural Design and Natural Sciences), with writers of different levels of expertise/competence (undergraduate and PhD), in both L1 and multilingual settings. In both interventions, we found that these private writing techniques were transformational due to the space they allowed writers to self-reflect, and to look away from their public-facing outputs. The techniques provided significant developmental benefits and moved the students along a continuum towards a more expert-like identity.

Rhetoric and poetics have a long historical relationship; however, there is a dearth of literature in contemporary rhetorical studies that analyzes poems as forms of democratic dissent. This article begins with an assessment of John F. Kennedy’s eulogy of Robert Frost, followed with an analysis of Amiri Baraka’s “Black Art,” a poem that both supports and challenges Kennedy’s defense of poetry. Ultimately, this paper makes an argument for why critics might pay closer attention to poetry as both a medium for expressing dissenting messages and as an example of how language play itself can function as valuable democratic dissent.

Research problem: Web 2.0 applications, such as instant messengers and other social media platforms, are fast becoming ubiquitous in organizations, yet their impact on work performance is poorly understood. Research question: What is the relationship between Web 2.0 use, and work-based communication processes and outcomes in China? Literature review: Literature in the fields of information systems and media and communication research supports the value of Web 2.0 for organizations. However, how Web 2.0 can facilitate the organizational communication process and subsequently improve performance is under-investigated. By adapting and extending the communicative ecology framework and previously published work, we developed and tested a theoretical model to investigate these impacts in the Chinese workplace. Methodology: We conducted a quantitative study using the survey method, with participants randomly selected from a panel database in China. Results and conclusions: We analyzed survey data from 179 organizational employees and found that vertical and horizontal communication contribute significantly to individual and teamwork performance, with high levels of variance explained. In this study, we provide empirical evidence of how Web 2.0 applications enable employees to reach out to collaborators and business partners, thereby boosting individual productivity and team collaboration. The study also highlights the fit between Web 2.0 and the need for organizational horizontal communication in this era of knowledge, information, and creativity. Future researchers should verify the research model in different countries, including local contextual characteristics as either independent variables or moderators.

This article and its five authors investigate how writing programs, writing instructors, and the profession itself engage in the erasure of race—of blackness and brownness specifically—and perhaps most importantly in a hesitancy to address white privilege.

In this paper, the authors discuss how the technical and ideological design of WeChat, a social media platform, enables the free flow of information within the context of heavy Internet policing and surveillance in the People's Republic of China. Through a case study of two instances of grassroots and social activism, the authors highlight how three unique features of WeChat---Moments, Friends' Circle, and Share to---enhance privacy and security issues related to information dissemination. In both cases examined here, the unique design of certain WeChat features enhanced privacy and security in ways that allowed for the free dissemination of information and public involvement through social media. In examining these cases, this study represents one of the first attempts to use a Chinese social media app to examine technology design within a particular political and social context. The authors hope the results of this study will further our understanding of the reciprocal relationship between technology, design, and the social context in which technologies are used.

Usability has been widely implemented in technical communication curricula and workplace practices, but little attention has focused specifically on how usability and its pedagogy are addressed in our literature. This study reviews selected technical communication textbooks, pedagogical and landmark texts, and online course syllabi and descriptions and argues that meager attention is given to usability, thus suggesting the need for more in-depth and productive discussions on usability practices, strategies, and challenges.

It has been established that in the Netherlands, as in other countries, a majority of students do not attain the desired level of writing skills at the end of elementary school. Time devoted to writing is limited, and only a minority of schools succeed in effectively teaching writing. An improvement in the way writing is taught in elementary school is clearly required. In order to identify effective instructional practices we conducted a meta-analysis of writing intervention studies aimed at grade 4 to 6 in a regular school setting. Average effect sizes were calculated for ten intervention categories: strategy instruction, text structure instruction, pre-writing activities, peer assistance, grammar instruction, feedback, evaluation, process approach, goal setting, and revision. Five of these categories yielded statistically significant results. Pairwise comparison of these categories revealed that goal setting (ES = 2.03) is the most effective intervention to improve students’ writing performance, followed by strategy instruction (ES = .96), text structure instruction (ES = .76), peer assistance (ES = .59), and feedback (ES = .88) respectively. Further research is needed to examine how these interventions can be implemented effectively in classrooms to improve elementary students’ writing performance.

This article examines the Guide to Kuan Hua, arguably the world’s first business Chinese textbook series, exploring how a group of business communication experts in late 19th-century China created instructional materials that allowed foreigners to function efficiently in China’s business and bureaucratic environment. Rather than simply focusing on the mechanics of language, editors of the series fostered in students a set of literacies that would help them cope with the tumultuous change in 19th-century China. This study suggests that the experience of 19th-century textbook editors may inform our approach to complex intercultural communication challenges in today’s globalized world.

In this webtext, we add to the conversation of best practices, focusing on training graduate students to teach online courses and develop pedagogically sound curricula. By training these students in online writing instruction (OWI), we not only encourage best practices in our institution, but we also prepare these graduate students to enter new jobs and programs with a comprehensive understanding of OWI pedagogy.

Supported by artificial intelligence (AI), the most advanced Automatic Writing Evaluation (AWE) systems have gained increasing attention for their ability to provide immediate scoring and formative feedback, yet teachers have been hesitant to implement them into their classes because correlations between the grades they assign and the AWE scores have generally been low. This begs the question of where improvements in evaluation may need to be made, and what approaches are available to carry out this improvement. This mixed-method study involved 59 cause and effect essays collected from English language learners enrolled in six different sections of a college level academic writing course and utilized theory proposed by Slater and Mohan (2010) regarding the developmental path of cause. The study compared the results of raters who used this developmental path with the accuracy of AWE scores produced by Criterion, an AWE tool developed by Educational Testing Service (ETS), and the grades reported by teachers. Findings suggested that if Criterion is to be used successfully in the classroom, writing teachers need to take a meaning-based approach to their assessment, which would allow them and their students to understand more fully how language constructs cause and effect. Using the developmental path of cause as an analytical framework for assessment may then help teachers assign grades that are more in sync with AWE scores, which in turn can help students gain more trust in the scores they receive from both their teachers and Criterion.

Interviews with 14 technical communicators reveal that skills in rhetorical invention help them creatively address communication problems. They define creativity in relation to four interrelated exigencies of invention: thinking like a user, reinvigorating dry content, inventing visual ideas, and alternating between heuristic and algorithmic processes. They recognize intrinsic factors such as curiosity and sympathy as motivations for their creativity, while being conscious of the external factors (people, money, and time) that may restrain creativity.

Review Article| April 01 2015 Unlocking the Secrets of Communication in Science and Engineering Learning to Communicate in Science and Engineering: Case Studies from MIT. By Poe, Mya, Lerner, Neal, and Craig, Jennifer. MIT Press, 2010. 256 pages. Xiaoqiong You Xiaoqiong You Search for other works by this author on: This Site Google Pedagogy (2015) 15 (2): 391–395. https://doi.org/10.1215/15314200-2845225 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Xiaoqiong You; Unlocking the Secrets of Communication in Science and Engineering. Pedagogy 1 April 2015; 15 (2): 391–395. doi: https://doi.org/10.1215/15314200-2845225 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2015 by Duke University Press2015 Article PDF first page preview Close Modal You do not currently have access to this content.

This study applies three models of attribution to examine the public’s responses to corporate crises. Using Kelley’s covariation model and Coombs’s situational crisis communication theory, the study shows that distinctiveness information has strong and robust effects, consistency information has some effects, and consensus information has no effects on attributions of corporate responsibility, purchase intentions, and punitive opinions. Based on Weiner’s model, this study finds that attributions of corporate responsibility result in punitive opinions guided by retributive rather than utilitarian motivations.

Achieving publication in Anglophone science journals is a goal of many multilingual scholars, and failure can have huge implications for individuals’ future careers and for the global dissemination of scientific knowledge. Despite the importance of the topic, there is still a lack of bottom-up research, which investigates the experience of writing for publication in English from the perspective of the novice scholar. This article presents the case of ‘Rolli’, a German-L1 novice scholar facing the challenge of writing his first article for publication as the lead author and writing it moreover in English. The study uses text history, interviews, and feedback comments to portray the socially-situated story of a novice multilingual writer on a trajectory to successful publication. The case shows how peer feedback was pivotal in achieving publication. Rolli’s ability to respond to this feedback was a key success factor in the writing for publication process. The case sheds light on the importance of peer feedback in disciplinary writing.

Current research suggests that emotional investment is essential for helping students critically engage in learning in the English language arts classroom. Yet, scholarship on the role of emotion in literary response has been limited, focusing chiefly on considerations of the merits of personal response—a focus that reflects dominant theories of emotion as located in the individual. Tethered to the personal, emotion has been conceptualized as a peripheral part of literary engagement—as something to be ignored, leveraged, or gotten beyond in an effort to move students toward more substantial textual engagement. This paper proposes that a sociocultural theory of emotion provides a new lens for considering how emotion engages students in literature learning. In this view, emotion is in the fabric of every classroom context, manifesting as “emotional rules” that have material implications for learning. Constructed using methods from Critical Discourse Analysis, the case study outlined in this paper demonstrates how emotional rules were perceived, taken up, and even transformed by one student, Nina, in two discussion contexts—a seminar circle and a literature circle—playing a central role in the work of literature learning in each context. Our findings advance scholarship on the relationship between response and emotion by suggesting that emotion cannot simply be invited in or left out of the literature classroom in the interest of moving students toward literary engagement, but instead is already fundamentally a part of literary engagement and must be noticed, interrogated, and sometimes disrupted in the interest of expanding interpretive possibilities.

Almost by definition, resisting the insidious convenience of the mainstream food supply requires persistence. This is especially true for food projects requiring fermentation—projects that unfold over days or weeks and require day-to-day science in kitchens where variables can be hard to control and where some degree of periodic failure is almost inevitable. In this article, a team of writers—scholars and community members—dramatizes a joint inquiry from which emerged a composite portrait of what we have come to call mindful persistence—an existential yet collaborative engine that drives our food literacies. Dialogic text features highlight the situated insights of individual writers, indicating that while this team shares an interest in fermentation, this interest does not require or assume identical understandings of the science of fermentation or similar positions in the probiotic debate surrounding contemporary fermentation practices. Instead, what is shared is a mindful persistence that scaffolds reflective action in this dynamic problem space.

Network analysis is one of the instruments in the communication audit toolbox to diagnose communication problems within organizations. To explore its contribution to a communication audit, the authors conducted a network analysis within three secondary schools, comparing its results with those of two other instruments: interviews focusing on critical incidents and a communication satisfaction questionnaire. The results show that network analysis may complement interview and survey data in several ways, by uncovering unique problems or by explaining or corroborating problems that were uncovered by the critical incidents or the survey. The results also show that additional data are sometimes needed to make sense of network characteristics.

Research problem: Although organizations have been exerting a significant effort to leverage policies and procedures to improve information security, their impact and effectiveness is under scrutiny as employees' compliance with information security procedures remains problematic. Research questions: (1) What is the role of information security climate (ISC) in cultivating individual's compliance with security policy? (2) Do individual affective and normative states mediate the effect of ISC to increase security policy compliance intention while thwarting employees' security avoidance? Literature review: Drawing upon Griffin and Neal's safety climate model, which states the effect of safety climate on individual safety behaviors that lead to specific performance outcomes, we develop an ISC model to empirically examine the efficacy of security climate in governing employee's policy compliance. The literature suggests that there could be practical reasons for employees not to observe the security policies and procedures. These go beyond the simple lack of use or negligence, and include rationalizing security violation, particularly in light of the fact that they are under pressure to get something done without delays in daily work. To empirically address such employee behavior, we employed the term, security avoidance in this study-an employee's deliberate intention to avoid security policies or procedures in daily work despite the need and opportunity to do so. Methodology: We surveyed IT users in South Korea about individuals' perception about various organizational/managerial information security practices in the work environment. Results and discussion: The results from 581 participants strongly support the fundamental proposition that the information security climate has a significant positive impact on employee's conformity with the security policy. The study also reveals that the security climate nurtures the employee's affective and cognitive states through affective commitment and normative commitment. These, in turn, mediate the influence of security climate on employee policy compliance by facilitating rule adherence among employees while, at the same time, inspiring self-adjusted behaviors to neutralize their deliberate intents of negligence. Overall, the findings support our view that the creation of strong security climate is the adequate alternative to a sanction-based deterrence to employees' security policy compliance, which limits the presence of security avoidance. The implications to theory are the multidimensional nature of ISC construct and its linkage to a systematic view of individual level information security activities. The implications to practice are the ISC's favorable role of discouraging employee's security avoidance while inducing the security policy compliance intention at the same time, given the limit of sanctions.

In hospitals around the world it is common to find clinician researchers who play the dual roles of clinician and researcher. In major Chinese hospitals, the young generation of clinical doctors, especially those who hold a doctoral degree, is commonly expected to stay research-active. The study reported in this article was conducted at a major hospital in East China, featuring a group of orthopedic surgeons for whom there is an SCI-publication requirement. The study draws upon cultural-historical activity theory (CHAT) to illuminate the medical doctors' boundary crossing between clinical and research activity systems. Based on analyses of observations, interviews with 11 research-active doctors, and 2 weeks of activity logs kept by three of the doctors, the article demonstrates how the doctors take the advantage of rich clinical data for research purposes and how they “squeeze time” for research.

Research problem: Collaborative writing has dramatically changed with the use of cloud-based tools, such as Google Docs. System quality-both functional (i.e., what services the system provides) and nonfunctional quality (i.e., how well the system provides the services)-influences user satisfaction with these tools. Research question: Do functional and nonfunctional quality influence user satisfaction in cloud-based systems that support collaborative writing? Literature review: The intersection of literature from collaborative writing and system quality presents the theoretical foundation for this study. The literature on collaborative writing suggests that technology facilitates and constrains collaborative writing, while the literature on cloud computing highlights the challenges in ensuring various aspects of quality. Furthermore, literature on system quality emphasizes the importance of the different facets of quality (i.e., functional and nonfunctional) and their impacts on user satisfaction. Methodology: We conducted a survey of 150 undergraduate students enrolled in an information systems course at a large urban university. Results: The results show that functional and nonfunctional quality play a critical role in shaping user satisfaction with cloud computing and that nonfunctional quality has a stronger impact than functional quality. Implications: To ensure satisfaction with cloud computing, organizations need to provide adequate development and maintenance resources to ensure both types of quality, and they need to recognize that nonfunctional quality plays a key role in shaping user satisfaction with cloud computing.

Background: This case recounts my experiences during a four-year participatory design project with colleagues in Katanga Province of the Democratic Republic of Congo, where I attempted to develop a system for people working in rural areas to share business information via mobile phones. Research questions: For the first phase of this project: How do businesspeople in Katanga Province use their cell phones to support their business operations? How do they want to use these phones in their businesses? How do their use and attitudes compare with those of graduate students at a Midwestern US university? For the second phase of this project: Can a cell-phone delivered information system be designed for artisanal miners and small farmers in Katanga Province to share local pricing information for copper, cobalt, and maize? Situating the case: Researchers in participatory design for social and/or technological change have traditionally assumed that including users in early design phases will result in democratization of project outcomes. When these participatory design projects are situated in intercultural settings, however, they are complicated by political and economic conditions, as well as differences in values and social relations. Because participatory design relies on dialogue within robust, multimodal communication networks, weaknesses in this approach arise when trusted social relations are not in place upon which to build these multimodal communication networks. Cases of participatory design between colleagues in the US and Sub-Saharan Africa illustrate profound effects of political and economic inequities on participatory design projects. Methodology: This is an experience report of a project that developed initially from a classroom project in which my students in the US conducted a communication audit for a partner based in Katanga Province in the Democratic Republic of Congo. A US-based nongovernmental organization (NGO) arranged the partnership and I later went to the field to carry out this project. About the case: Working with an NGO while based exclusively in the US, we attempted to develop a system from which people working in rural areas could share business information, such as reporting business conditions in a rural location back to the NGO's Lubumbashi headquarters 75 km away, via mobile phones. The project did not work because people in Katanga were not familiar with the information design issues involved in the system and I was not familiar with the actual business situation at the NGO in Katanga. To address these issues, I traveled to the Democratic Republic of Congo and interviewed NGO staff and clients. But my presence in the NGO's Lubumbashi headquarters created irreparable social disruption. I continued the project with a new client in Katanga and revised goals for the information-sharing system, but that system, too, did not work for lack of a trusted social network of informants to participate in the information-sharing system. In the end, I was only able to complete an initial analysis of the needs. Conclusions: Despite the need to abandon the project, this case raised these questions about participatory design for information and communication technologies (ICT) projects when collaborators do not “speak the same language:” How can communication researchers effectively build trusted relationships with colleagues in developing nations in order to facilitate successful participatory design projects? Given the research obligations and reward structures at US universities, is it feasible for communication researchers to spend the time to build trusted relationships with colleagues in developing nations, which may not yield publishable research or quantifiable results for three years or more? Given the political and social conditions in many developing areas, can communication researchers rely on the stable conditions and personal relations that are necessary to conduct participatory design for ICT projects?

Research problem: Both the function and the appearance of annual reports have changed over the last few decades. These multimodal reports now include many types of information that serve different functions. In this study, the effects of several information types on stakeholders' attitudes toward annual reports and the companies that published them are measured. Literature review: Not much is known about how stakeholders read annual reports. The literature is not conclusive on the relative importance of several information types in these reports. Most studies investigate the impact of part of the information in annual reports and ignore the combined impact of the information types. Whether the potential investors are more affected by the financial review, the future strategy narrative or by pictures, such as a picture of the CEO, is unknown. Methodology: An experiment (2 × 2 × 2 between subjects design) was conducted to test the effects of a good financial review versus a poor one, a good future strategy versus a poor one and a picture of the CEO smiling versus that with a serious facial expression. The effects on potential stakeholders' attitudes toward the information, on their attitudes toward investing in the company, and on their perceptions of the corporate reputation are measured. Results and conclusion: The results show significant effects of all three information types. A good financial review, a good future strategy, and a serious facial expression have beneficial effects on the potential stakeholders' attitudes and on the corporate reputation. More important, however, the results show that the information types should be aligned with each other. A smiling facial expression, for example, is only beneficial if the content of the other information types is good.

Research problem: Many Asian universities have begun reforms to enhance educational competitiveness in our globalizing economy. This study aims to ascertain the status of English communication education and English-medium instruction at a Korean engineering school and to offer workable suggestions for English communication training for Korean graduate engineering students. Research questions: Should English communication education be offered at the graduate level in Korean engineering schools? How could English communication education be improved for Korean graduate engineering students? Literature review: Studies of English communication education for graduate engineering students indicate that English as a Foreign Language (EFL) students have English needs to publish internationally and English needs for English-medium instruction classes and for after graduation. Furthermore, individual assistance and e-learning programs might strengthen English communication education and academic writing for EFL graduate engineering students. Methodology: An evaluation study was conducted at an institution that has been leading the wave of English as the language of instruction. We collected data from documents as well as through surveys of faculty and students in graduate engineering programs. Results and discussion: The study was conducted at the Korea Advanced Institute of Science and Technology. The results showed that students' English fluency is critical for the success of using English as a medium of instruction. To facilitate this fluency, universities need to establish an English communication center that provides a comprehensive, systematic approach to English language training. Faculty also need the services of such centers. It is also advised that a thesis writing course be customized according to students' actual writing and communication abilities and enhanced with collaboration between engineering faculty and English education faculty.

ABSTRACT Following recent scholarship, this article investigates the relationship among Adam Smith's lectures on rhetoric and belles lettres, his Wealth of Nations, the Theory of Moral Sentiments, and his lectures on jurisprudence. According to Smith, the rhetorical theory regarding genre and style improves practical judgment that is central to both economic and legal affairs. Though Smith's lectures on rhetoric feature no overt mention of these legal or commercial applications, when we read these lectures alongside his lectures and writings on jurisprudence and economics, we see that Smith had developed numerous applications for the practical judgment that he taught his students when, under his guidance, they analyzed literary texts. Noting the interrelation among Smith's work on rhetoric, law, and economics allows us to see that others in the Scottish Enlightenment, such as Hugh Blair and Henry Home Lord Kames, similarly found connections among jurisprudence, political economy, and rhetorical theory.

This article examines changing social media practices, arguing that technical communicators and teachers understand their roles as mediators of information and communication technologies. Drawing on a case study growing out of a colloquium on technology diffusion and communication between the Global North and South, the author proposes that technical communicators be attentive to the participatory nature of social media while not assuming that social media replace the dynamics of face-to-face human interaction.

This study examines how members of a global virtual team chose communication media while managing multiple boundaries. The study is unique in that it considers the perspectives of U.S. managers who teleworked from domestic workplaces and virtual team members located in offices in India. It describes the complex dynamics of the decision-making processes that team members used in attempting to allocate their individual resources in order to meet the demands of a high-performance organizational culture. The findings suggest that managers chose media that met task requirements and maintained the boundaries between their work and personal lives rather than media that would provide the most satisfactory experience.

Distinct from prose essays as cultural expression, we use technical communication for functional purposes, addressing questions of how people learn as we craft our communications. Aristotle set out psychological principles of how people learn -- or are persuaded to change their minds -- when he laid down his foundational advice for rhetors to cultivate "the faculty of observing in any given case the available means of persuasion on almost any subject presented to us." Building on this foundational principle, technical communicators since World War II have studied how to achieve persuasion (or change) by making information accessible, formatting documents, writing at designated reading levels, and setting out instruction steps clearly. Recently, we have also become interested in how, through the concept of rhetoric, oral and written language acquires poignant social, ethical and technical dimensions, situating Aristotle's "faculties" of persuasion within specific cultural and political contexts.

Telework—the performance of paid labor activities at sites other than conventional workplaces and through the use of communication technologies—has not been considered a legitimate work form in China. Analyzing in-depth interviews thematically, the authors found that teleworkers from the post-80s generation not only legitimized their work form pragmatically and morally but also elevated it as a better choice for more achievement, flexibility, autonomy, efficiency, and professional development. Although they evaluated their choice positively, these teleworkers also acknowledged the unique challenges in cultivating guanxi (building relationships) and careers in China when working remotely. The authors suggest that telework in China offers a contested site for studying the dialectic tensions between traditional Chinese values and Western business discourses.

Reviews 113 to emergent communities, heretical selves: mystics or Ranters, for instance. Instead, lapses into heretical selfhood are signaled by the emergence of affect, which requires subvention by the inarticulate, as if emotions had to wait for the inchoate in order to appear. For example, as both character and play, Hamlet "foregrounds" the inarticulate as a "cultural construct," as a "means by which 'feeling' could surface," and as a principle of inter-subjective vulnerability (176). Perceiving this counterintuitive pulsion at work, seeing the inarticulate in a "more positive light," requires an exploration of a Tudor "aesthetics of feeling," Mazzio contends (180). Nowhere does she offer such an aesthetics. Rather, she relies on contemporary literary theory for many of her historical arguments, and readers are frequently directed to Eve Sedgwick or Lacan, Jean-Luc Nancy or Hegel in lieu of evidence from the period. Yet The Inarticulate Renaissance succeeds: Mazzio focuses our attention on the suitability of English for worship and ceremony, scripture and poetry, on the fortunes of theatrical mumbling and print polemic, on audiences as 'assemblies,' above all on what Tomkis in Lingua calls a "tunes without sense, words inarticulate." However, in some ways, Mazzio's inquiry is reminiscent of the decline of rhetorical engagement late in the period she studies, of the ways in which past thinkers distrusted rhetoric as a guide to both speech and practice, of the ways oratio was emptied of ratio. In this ambitious, learned work, Mazzio is equally wary: a focus on the inarticulate is symptomatic of distrust. But it also signs a trend in contemporary scholarship. Boredom, ennui, anxiety, and now the inarticulate are experiencing a renaissance, in part because current perceptions of (early) modernity are conditioned by its failures, by its perils not its promises. One promise was transparency—of both method and communication—and 'words inarticulate' court opacity. But as 'feeling' rather than 'telling,' as a rhetoric that develops and refines a deepening commitment to pathos, inarticulation necessarily assumes the eloquence of the age. Stephen Pender University of Windsor Carolyn Eastman, A Nation of Speechifiers: Making an American Public after the Revolution. Chicago: University of Chicago Press, 2009. xi + 290 pp. ISBN 978-0-226-18019-9 Jeremy Engels, Enemyship: Democracy and Counter-Revolution in the Early Republic. East Lansing: Michigan State University Press, 2010. xi + 316 pp. ISBN 9780087013980-2 114 RHETORICA Sandra M. Gustafson, Imagining Deliberative Democracy in the Early American Republic. Chicago: University of Chicago Press, 2011. x + 271 pp. ISBN 978-0-226-31129-6 Jennifer R. Mercieca, Founding Fictions. Tuscaloosa: University of Alabama Press, 2010. xi + 274 pp. ISBN 978-0-8173-1690-7 In 1690, as the Enlightenment was just glimmering on the English hori­ zon, John Locke calumniated rhetoric (Essay Concerning Human Understand­ ing III.10). In 1790, as the Enlightenment's dusk settled over Koenigsberg, Immanuel Kant similarly decried the art (Critique of Pure Judgment 1.53). Though a century and a continent apart, they expressed a common disdain for rhetoric. Notably absent from this account are the American continents. Recent scholarship, however, finds that the American Enlightenment yielded a wealth of innovative rhetorical practice, placing public argument at the heart (or rather in the agora) of healthy democracy. Brian Garsten's Saving Persuasion (2009) exemplifies a now common effort to catalogue the British and European hostility to rhetoric while lauding United States thinkers, such as James Madison, who celebrated free public debate. If the Euro­ pean Enlightenment philosophically counseled, sapere aude, then the Amer­ ican Enlightenment pragmatically retorted disputare aude. Four recent books, two by historians and two by rhetoricians, more fully chronicle this prac­ tical response to the philosophical penchant, a rhetorical contrast with the philosophes' critical Enlightenment. Sandra Gustafson's Imagining Deliberative Democracy in the Early Amer­ ican Republic charts the course of U.S. "deliberative democracy," which "emphasizefs] the political power of language and advancejs] a commit­ ment to dialogue and persuasion as the best means to resolve conflicts and forge a progressive tradition" (220). She highlights dueling conciliatory and prophetic traditions of public address. The conciliatory tradition dominated the United States circa 1815-1835. Paying particular attention to political and pulpit oratory, Gustafson contrasts the Hellenistic William...

In this article, the author discusses his experiences teaching a class on the Vietnam War, a controversial subject that divided a nation along generational, class, and racial lines. He argues that learning takes place in the encounter of differences — where students consider perspectives, worldviews, and cultures different from their own. As a literature teacher, he claims to use writings by American soldiers and journalists, North and South Vietnamese soldiers, Vietnamese Buddhists, and ethnic American poets in order to have students reflect on the many perspectives on the war, perspectives that may challenge their preconceived notions about Vietnam, likely deriving from family, history, and cultural productions such as Hollywood films. In teaching this class, he discovered that, like his students, his views were interpolated by history, politics, and culture; to teach ethically, he had to reflect on his own subject positions as both an Asian American, who identifies with the struggle of other minorities, and a Cambodian, who must come to terms with his country’s historical tensions with Vietnam. Overall, the article demonstrates the importance of humanities teaching — where students learn, through language, creativity, and the imagination, to reflect on the experiences of other people and become responsible world citizens.

This study explores the interactive relationship between apology, as a crisis-response strategy used in the current Toyota recall crisis, and product involvement in influencing the restoration of the organization’s reputation and customers’ future purchase intentions. The authors measured the impact of the interaction between participants’ perception of an apology and their product-involvement levels using a 2 (perception of apology: high sincerity vs. low sincerity) × 2 (product involvement: high vs. low) experiment design. The results showed that an apology was an effective strategy for repairing the organization’s reputation for those participants who were highly involved and perceived the strategy as highly sincere, but it did not increase their purchase intentions.

Peer review has been viewed as a promising solution for improving students' writing, which still remains a great challenge for educators. However, one core problem with peer review of writing is that potentially useful feedback from peers is not always presented in ways that lead to revision. Our prior investigations found that whether students implement feedback is significantly correlated with two feedback features: localization information and concrete solutions. But focusing on feedback features is time-intensive for researchers and instructors. We apply data mining and Natural Language Processing techniques to automatically code reviews for these feedback features. Our results show that it is feasible to provide intelligent support to peer review systems to automatically assess students' reviewing performance with respect to problem localization and solution. We also show that similar research conclusions about helpfulness perceptions of feedback across students and different expert types can be drawn from automatically coded data and from hand-coded data.

This article analyzes a group of Gambian-American college writers creating an alternative public to challenge the patronizing norms operating in prevailing “aid-to-Africa” rhetorics. These young rhetors evoked performative genres and hybrid discourses so that members of their local public (the African nationals, African American professionals, white educators, fellow students, Muslim elders, conservative Christian community leaders) might themselves embody more productive self-other relations as they considered together the issue that drew them together publicly: the often hidden and insidious ways that cultural gender norms limit young African women’s ability to thrive, whether in the U.S. or in the Gambia.

Research problem: Concurrent think-aloud (CTA) protocols are one of the dominant approaches of usability testing. However, there is still debate about the validity of the method, partly focusing on the usefulness and exhaustiveness of participants' verbalizations. The rise of eye-tracking technology sheds new light on this discussion, as participants' working processes can now be observed in more detail. Research questions: (1) What kinds of verbalizations do participants produce, and how do they relate to the information that can be directly observed using eye tracking? (2) What do eye movements reveal about cognitive processes at times when participants stop verbalizing? Literature review: Our study replicates an earlier study by Cooke (2010), who used a combination of CTA protocols and eye tracking in a small sample with experienced and highly educated participants to investigate the validity of CTA. Cooke's results suggest that the additional value of participants' verbalizations is limited: at least 77% of the verbalizations referred to things that could be easily observed with eye tracking. Methodology: We conducted a study in which 60 participants with different characteristics performed tasks on informational websites. During their task performance, they verbalized their thoughts, and simultaneously their eye movements were measured. The resulting think-aloud protocols were divided in verbalization units, which were coded into content types. Silences were registered, and eye movements during these silences were analyzed. Results and discussion: We found a different distribution of verbalization types than Cooke (2010) reported, with far more verbalizations where participants formulated doubts, judgments on the website, or expressions of frustration. In our study, verbalizations provided a substantial contribution in addition to the directly observable user problems. We measured a rather high percentage of silences (27%), during which participants most often were scanning pages for information. During these silences, interesting observations could be made about users' processes and obstacles on the website. The implication of our study is that we now have a better understanding of the types of verbalizations that a CTA evaluation might generate. Further, we know that relevant usability observations can be made during silences. A limitation is that we do not know yet the influence of specific characteristics of the evaluation setting on the types of verbalizations and silences. Future research should focus on the influence of evaluation settings on the outcomes of an evaluation, in particular, the influence of characteristics of the participants who are involved in the study.

This article compares economic and rhetorical writings by examining two nineteenth-century American rhetorician-economists, Samuel Newman and David Jayne Hill. Both men directed both their rhetorical and their economic writings toward a common purpose—making citizens comfortable with new and uncertain instruments of (monetary and linguistic) representation. Considering the economic and rhetorical writings on representation, we come to understand how rhetoric (both theory and pedagogy) fits into the emerging and quickly morphing capitalism of industrializing and financializing America.

The BP oil spill in the Gulf of Mexico is widely recognized as the worst oil spill in international history (Oceana: Protecting the World's Oceans, n.d.). Within days of the April 20, 20 Deepwater Horizon oil rig that had killed 11 people, remote underwater cameras revealed the BP pipe was leaking oil and gas on the ocean floor about 42 miles off the coast of Louisiana ( National Museum of Natural History, n.d.). Since the explosion, teams of researchers and scientists have begun studying the disaster and its impacts.

Web sites increasingly encourage users to provide comments on the quality of the content by clicking on a feedback button and filling out a feedback form. Little is known about users’ abilities to provide such feedback. To guide the development of evaluation tools, this study examines to what extent users with various background characteristics are able to provide useful comments on informational Web sites. Results show that it is important to keep the feedback tools both simple and attractive so that users will be able and willing to provide useful feedback on Web site pages.

Complex Worlds: Digital Culture, Rhetoric and Professional Communication is a collection of 11 essays (in four parts) that explores the complexity of digital technology in educational, industrial, ...

Research Problem: There are no prior studies comparing modes of communication for virtual teams working over a substantial period of time that combined an initial synchronous desktop audio or video meeting with subsequent text-based computer-mediated communication (CMC). Research Questions: Does the initial medium condition impact decision-making quality, creativity, group development, and process satisfaction? Literature Review: Previous literature on media richness (the ability of a medium to carry and reproduce information based on feedback, multiple cues, language variety, and personal focus) and group outcomes (the level of creativity and quality of the work delivered by the group) suggests that ad-hoc groups using asynchronous CMC alone (without any initial meeting) or asynchronous CMC combined with an initial face-to-face (FTF) meeting have significantly higher levels of creativity and decision quality, compared to single-mode synchronous CMC groups or FTF groups. Methodology: In this study, a laboratory experiment was conducted with 136 participants from 14 countries. All teams used asynchronous CMC for two weeks for a software requirements task, following an initial synchronous meeting in one of four conditions: FTF, desktop audioconferencing, desktop videoconferencing, or text only. Results and Discussion: Results suggest that there are no significant differences among the four conditions. This research indicates that it does not matter what medium is used for an initial short meeting of a group that is to subsequently work together via asynchronous text communication.

Abstract Since the 1950s, technical communicators have been trying to predict future developments in technology, economics, pedagogy, and workplace roles. Prognosticators have included founders of the profession, academics, business leaders, and practitioners. This article examines their predictions to determine what they reveal about technical communication as a discipline. ACKNOWLEDGMENTS The authors would like to thank the following people for their assistance: Xiaoyan Huang, Jie Chen, Prasad Patankar, and the interlibrary loan staff at Missouri S&T. These people assisted by requesting, downloading, and photocopying articles and (in a few cases) correcting citations. The authors would also like to thank the journal's editors and copy editors for their contributions. Notes Full citations for in-text source references are either within the text as part of the annotated bibliographies (divided by publication years: 1952–1990, 1991–2000, or 2001–2010) or within the end-of-text list titled "Additional References." Additional informationNotes on contributorsDavid Wright David Wright has a PhD in Technical Communication from Oklahoma State University. He is currently Assistant Professor of Technical Communication in the Department of English and Technical Communication at Missouri S&T. Edward A. Malone Edward A. Malone is Associate Professor of Technical Communication and Director of Online Graduate Programs in the Department of English and Technical Communication at Missouri S&T. Gowri G. Saraf Gowri G. Saraf has a BE in Instrumentation Technology from R.V. College of Engineering, Bangalore, India, and an MS in Technical Communication from Missouri S&T. Tessa B. Long Tessa B. Long has a BA in Spanish from the University of North Carolina at Wilmington and an MS in Technical Communication from Missouri S&T. Irangi K. Egodapitiya Irangi K. Egodapitiya has a BA with majors in English, sociology, and management from the University of Peradeniya, near Kandy, Sri Lanka, and an MS in Technical Communication from Missouri S&T. Elizabeth M. Roberson Elizabeth M. Roberson has an AS in Business Administration, a BS in English, and a BS in Writing from Drury University in Springfield, Missouri, and an MS in Technical Communication from Missouri S&T.

Reviews 443 Stephen McKenna, Adam Smith: The Rhetoric of Propriety (Rhetoric in the Modern Era), Albany: State University of New York Press, 2006. x + 184 pp. ISBN 0-7914-6581-0 In a roundabout effort at offering praise, allow me to preface this review with information about the reviewer. I value histories that connect Adam Smith s "neoclassical aesthetic values"—such as "propriety and taste"—to social dynamics such as "class difference." McKenna derides this work as z reductivist" and "inadequate by itself" (p. 57), opting instead to focus on the history of ideas, the long intellectual heritage behind Smith's rhetorical theory. Despite reservations about such intellectual history, I admire Adam Smith: The Rhetoric ofPropriety. The question arises: What has McKenna done to impress this otherwise skeptical reviewer? To begin with, McKenna uncovers and explores Smith's debt to past rhetoricians, such as Plato, Gorgias, Aristotle, and Cicero. After summarily dismissing Marxist and post-structuralist accounts of propriety, McKenna explains why Adam Smith's rhetorical theory should be glossed in ancient Greek and Latin. Previous scholarship has depicted Smith as a "new" or "neo­ classical" rhetorician. Following others, such as Gloria Vivenza, McKenna chronicles Smith's dependence on earlier sources, particularly his ground­ ing in classical rhetoric. If Smith is among the first modern social scientists, then not just Smith himself, but economics and sociology as well, owe a debt to classical rhetorical theory. McKenna focuses on six precepts that characterize a classical view of propriety and that were appropriated by Adam Smith. In this genealogy, propriety 1) participates in the natural order of things, 2) is often recognized through the visual senses, 3) leads to a pleasurable aesthetic experience, 4) requires public performance, 5) involves a mean between extremes, 6) and depends upon circumstances (pp. 28-29). McKenna follows traditional tributaries as they feed an 18th-century British stream of rhetorical theory. For instance, the arch-stylist Gorgias feeds into David Hume's epistemological skepticism and the Scotsman's attention to pathetic appeal (pp. 31-32). Plato's insistence that propriety include a regard for the different types of soul contributes to Adam Smith's effort at promoting a stylistic plasticity able to mold various character types (p. 36). McKenna also follows contemporary contributions to Smith's rhetorical theory. In the writings of John Locke and the Royal Society, we see propriety defined in terms of the "plain style" so popular among empirical scientists. In the writings of Frances Hutcheson and Anthony Ashley Cooper, Third Earl of Shaftesbury, we witness a relation among notions of "common sense,' rhetorical propriety, and the moral/aesthetic sensibility. Bernard Lamy and François Fénelon attend to propriety's aesthetic dimension, thus influencing Henry Home Lord Karnes, David Hume, and Joseph Addison. McKenna reminds his reader that Adam Smith remains the focal point by explaining how Smith positioned his own work on propriety against this lively and discordant set of voices. For instance, M^cKenna explains that Smith set 444 RHETORICA himself against Hutcheson and Fénelon by denying an innate moral sense, yet Smith readily adopted Lamy's contention that people recognize propriety through the visual senses (pp. 62-64). Chapters 2 and 3 amount to a narratio of past and contemporary sources to prepare the reader for McKenna's remaining confirmatio about Smith's rhetorical theory The last two substantive chapters treat Adam Smith's Lectures on Rhetoric and Belles Lettres alongside his Theory ofMoral Sentiments, arguing against the common scholarly belief that the Theory laid the moral and ethical ground­ work for the Lectures. Rather, McKenna contends that the Lectures underpin the Theory by exploring "the basic elements of human thought and action," which make ethical behavior possible (p. 76). McKenna also explains that Smith brought something new to the conversation about propriety: "Smith's idea that the intention to communicate a given passion or affection originates in sympathy is an entirely new contribution to the theory of the rhetorical propriety" (p. 88). Seemingly mundane moments, such as Smith's extensive discussion of direct and indirect description, become fascinating when seen through McKenna's illuminating perspective. Allow one extended quote to exemplify but by no means exhaustively capture the...

Failure to publish articles in the dominant Anglophone scientific journals has implications for multilingual scholars’ future careers and for the global dissemination of scientific knowledge. Despite the importance of this topic, there have been few studies of the perceptions of multilingual scholars engaged in this process. In an effort to close this gap, an online questionnaire was emailed to 153 German-L1 scholars at the ETH Zurich, Switzerland. The 46 respondents ranked 'writing reader-friendly texts' as their number one problem in writing scientific publications in English, followed by 'using correct grammar'. Reader-friendliness was defined by the majority of the respondents as 'writing in a clear and simple style'. The questionnaire also revealed some interesting differences between the views of novice and more experienced scholars regarding the role of different sources of feedback in helping them overcome these problems. The results from the questionnaire will be explored in more detail in follow-up interviews.

Abstract Rhetorical analysis of John Locke's monetary arguments reveals that Locke relied on a core enthymeme that deployed several rhetorical devices (including a narrative diegesis, a dissociation and hierarchization of terms, and several metaphors) to synthesize two contradictory and common beliefs about money's value—money's value is determined by supply and demand; money's value is determined by substance. Moreover, this analysis revitalizes the conversation between economists and rhetoricians by presenting rhetorical analysis as a way to discover causal mechanisms. Finally, locating causal mechanisms allows an historical understanding of how debates have been shaped by the available means of persuasion. Acknowledgments Special thanks to James Aune, Martin Medhurst, and the editor and anonymous RSQ reviewers for their feedback at various stages in this article's production. Notes 1The stalled nature of the conversation is nowhere better captured than in Fabienne Peter's “Rhetoric Vs. Realism in Economic Methodology.” 2For another social-scientific discussion of causal mechanisms, see Sayer 105–117. 3My description of a “deep-seated” mechanism depends on the assumption that a social formation can be productively imagined as a stratification of numerous causal powers, some deeper and more pervasively effective. What we immediately witness at the top of a formation is thus “overdetermined” by the causal mechanisms layered beneath. For a fuller exploration of this concept, see Andrew Collier's “Stratified Explanation and Marx's Conception of History.” 4For a fuller explanation of how England's various parties formed into a “military-financial state,” see Dickson (chs. 1–3) and Carruthers (chs. 2–3). 5Aristotle asserts that “an ability to aim at commonly held opinions [endoxa] is a characteristic of one who also has a similar ability to regard the truth” (33). Pierre Bourdieu differentiates between orthodoxy and heterodoxy (Outline 164–171). According to Bourdieu, crises can disrupt all the rhetorical resources available to a population, both the heterodox and the orthodox, creating a space for an allodoxia, a new, potentially revolutionary, set of assumptions (Language 132–133). 6For more on the term “crisis of representation” and its relation to seventeenth-century England, see Poovey 6. 7Although they disagreed about recoinage, Locke and Nicholas Barbon believed that commodities' values are set by the intersection of supply and demand (Barbon Trade 15–19; Locke Some Considerations 66). 8James Thompson contends that Locke made an “ontological” appeal to the “ineluctable being of silver,” thus strictly emphasizing its substance value (63). Thompson, on the other hand, also notices that Locke accredited the socially constructed forces of supply and demand with value creation (61). He therefore concludes that Locke contradicted himself. 9Vaughn dubs Locke's model a “proportionality theory of money,” but given the overwhelming use of the term “quantity” in post-Lockean monetary theory, I choose this term to emphasize the model's persistence in subsequent arguments. 10James Thompson rightly notices the central importance of security in Locke's monetary theory. Locke wanted a stable monetary system that guaranteed transmission of value: “The return is always the same, for the ideal is an exchange system, or a system of debit and credit, in which one receives what he gave” (58). Karen Vaughn notes that Locke was an unusual metalist because he did not believe in money's ontological value, while he did believe that the substance (silver) was necessary to guarantee stability (35). 11For further treatment of Locke's economic writings and his theory of natural law, see Appleby; Finkelstein 165–170; and Vaughn 131. For a dissenting perspective, an argument that money had no place in Locke's imagined state of nature or in his theory of natural law, see Tully 149. 12In this paragraph, I rely on Perelman and Olbrechts-Tyteca's explanation of dissociation, hierarchy, and the topic of order (80–83, 93–94, 411–415). 13For a fuller review of the Bill, its enactment, and its effects, see Horsefield (61–70) and Feavearyear (135–149). 14Marx contended that Locke emphasized one side of money's contradictory composition, its substance (Contribution 159). Eli Heckscher similarly contended that Locke accepted the mercantilist equation of metal and value, saying that Locke confused Juno for the cloud, money for what money represented (209). Additional informationNotes on contributorsMark Garrett Longaker Mark Garrett Longaker is an Associate Professor in the Department of Rhetoric and Writing at the University of Texas at Austin, PAR 3, Mailcode B5500, Austin, TX, 78712, USA.

Contrary to critics and scholars interested in the series’ therapeutic value, Harry Potter encourages post-9/11 subjects to neither heal nor mourn. Instead of taking up the potential pain and transformation in realizing and coming to terms with the deaths of his parents, Harry’s reattachment to the institution precludes his abilities to mourn constructively and his orphanhood effectively gets effaced over the course of the series. This article suggests that the therapeutic value ascribed to Harry Potter indicates a hope that it will serve as a pedagogical device to produce loyal, patriotic citizen-subjects that will hold on to rather than mourn loss.

Why does a team member prefer some colleagues to others in information seeking? Past literature suggests that the physical accessibility of a knowledge source, the information quality of the source, and relational concerns influence such a choice. This study extends past literature by suggesting that formal structural factors are also important. Particularly, job interdependence, competition, and supervisory relationships are hypothesized to affect information-sourcing frequency. Our social-network analysis of an information systems project team indicates that formal structural factors are important to the development of informal networks and the perception of the information quality of a source. They have direct and indirect impacts on sourcing behavior. Implications for information systems project management are discussed.

Book Review| September 01 2010 Patient Tales: Case Histories and the Uses of Narrative in Psychiatry Patient Tales: Case Histories and the Uses of Narrative in Psychiatry. Carol Berkenkotter. Tracy R. Routsong Tracy R. Routsong Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2010) 13 (3): 516–519. https://doi.org/10.2307/41936467 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Tracy R. Routsong; Patient Tales: Case Histories and the Uses of Narrative in Psychiatry. Rhetoric and Public Affairs 1 September 2010; 13 (3): 516–519. doi: https://doi.org/10.2307/41936467 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2010 Michigan State University Board of Trustees2010 Article PDF first page preview Close Modal You do not currently have access to this content.

Previous research has shown that late immersion education in Hong Kong is not achieving the dual curriculum goals of content and second language learning which a late immersion curriculum can expect. This article presents a case study of writing in four late English immersion classes in Hong Kong, two in Biology and two in History, examining whether and how some of the teaching and learning processes with respect to writing support content and language learning. The study analyzed 285 samples of student writing using a writing analysis framework that reflects features of both content and language learning. The writing analysis, along with contextual data from teacher and student interviews and a teacher questionnaire, indicate that students demonstrate little content and language learning in their writing. The data suggest that the writing pedagogy adopted may partly explain the unsatisfactory learning outcomes. A major reason for adoption of the pedagogy seems to lie in the teachers’ and students’ views of the role of copying and memorization in writing and in learning, views which are characteristic of the Chinese educational context. Implications for writing teacher education within an immersion curriculum where the immersion language is from a different educational culture are discussed. Appendix 1 Appendix 2 Appendix 3

A sharp increase in the proportion of informational text with the corresponding expansion of cognitive demands and conceptual structures is a widely held explanation for the decline inreading achievement at the fourth-grade level. In this study, differences in the proportion of informational text across the second, third, and fourth grades were examined in order to determine if this perennial explanation for the fourth-grade slump was supported. Available print materials in 15 classrooms (5 per grade) and time spent with texts in written language activities were coded and analyzed by text type following Duke’s (2000) data-collection procedures. The proportion of informational text in classrooms was slightly higher in grade 2; in classroom environmental print it was highest in grade 3, followed by grade 4 and then grade 2; in classroom written language activities it showed a marked increase from grades 2 to 3, with that increase sustained in grade 4. Total instructional time with informational text was an average of 1 minute in grade 2 and 16 minutes in grades 3 and 4. The most common instructional activities with informational text were reading to complete a worksheet and round-robin reading.

“Centers and Peripheries” introduces the two goals of Pedagogy's special issue: to investigate what might be possible in the small college department as well as to suggest how these possibilities might inspire comparable intellectual work in other professional and institutional contexts. The article surveys a selection of published writing produced within the small college department and points to the practices of smaller institutions and departments in which faculty and students collaborate and envision scholarly and creative activities within the mission and values of a particular institution. It suggests that if the current traditional conception of the discipline has rendered a great deal of the work of the profession invisible, then it would make sense to talk more about what our colleagues are actually doing outside the doctorate-granting institution. The article concludes that representing more fully what we do will require us to move beyond general claims for teaching as a form of scholarship and away from decontextualized arguments about the value of teaching.

Research Article| January 01 2010 Who We Are, Why We Care Mark C. Long Mark C. Long Search for other works by this author on: This Site Google Pedagogy (2010) 10 (1): 257–262. https://doi.org/10.1215/15314200-2009-036 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Mark C. Long; Who We Are, Why We Care. Pedagogy 1 January 2010; 10 (1): 257–262. doi: https://doi.org/10.1215/15314200-2009-036 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2009 by Duke University Press2009 Article PDF first page preview Close Modal Issue Section: Articles You do not currently have access to this content.

As a distinct geographically situated production of public record of daily events that is often imbued with the ideals of the community it serves, the daily newspaper, and the editorial pages in particular, holds a powerful space in the collective mind as a forum and litmus for community opinion. This essay provides a case analysis of community opinion on sustainability and sustainable development in the small island nation of Bermuda through letters to the editor in the country’s daily newspaper, The Royal Gazette. These letters, published in that powerful space through invested and dynamic local media literacy sponsorship, illustrate the potential for effective discourse on environmental sustainability that, at least in Bermuda, constitutes productive community activism in its own right and also fosters additional literate social action.

This article explores the social meaning of locale in mobile communication research and introduces an approach of user localization to study technology integration. It investigates how locale forms an essential role in mobile communication in the way that practice, agency, and identities are articulated into a user localization process of incorporating technology into user's everyday life. It argues that the use of mobile communication technology is both a complex and dynamic interaction with its surrounding social, cultural, technological, and economic conditions, and an articulation work of self and locale.

This article describes the authors' work as formative evaluators of a mixed-reality science museum installation, Journey with Sea Creatures. Looking beyond the focal point of the screen to the spatial and temporal surroundings of the exhibit, the authors employed a technique they call retrospective narrative mapping in conjunction with sustained on-site observations, follow-up interviews with museum visitors, and the development of personas to better understand the user experience in multimodal informal learning environments. © 2009 Taylor & Francis.

Reviews 101 promotion of building activities (p. 227). Over the years, Cribiore speculates, Libanius came to realize that "although a veneer of rhetoric was important [for a youth] to show that he belonged to the same world as an official whose entourage he sought to enter," an intensive study of the art was optional and did not guarantee success (p. 228). Despite the abundance of material from Libanius, Cribiore acknowl­ edges that what we have is still quite fragmentary: the data "are neither complete nor binding" (p. 80). She makes the reader vividly aware that con­ structing a story or argument about the era is a risky and tentative operation. Cribiore's strengths are the accumulation and rigorous examination of ex­ tremely diffuse pieces of evidence, as well as an abiding interest in the scene of education. For this labor, scholars of rhetoric owe Cribiore a debt. The view of rhetorical education in late antiquity ventured here, and particularly the translations of Libanius' teaching letters, provide the material for many more analyses of this vibrant and perplexing period of rhetorical history. Susan C. Jarratt University of California, Irvine M.a Pilar García Ruiz, Claudio Mamertino: Panegírico (Gratiarum Actio ) al Emperador Juliano, introducción, edición, traducción y comen­ tario (Mundo Antiguo—Series Minor 4), Pamplona: Ediciones Uni­ versidad de Navarra, 2006, pp. 163. In poco meno di trenta anni, tra il 1964 e il 1992, R. A. B. Mynors, P. Fedeli (che portava a termine il lavoro intrapreso dal suo maestro V. Paladini) e D. Lassandro hanno pubblicato tre edizioni del corpas dei Panegyrici Latiai che, partendo da quelle fondamentali di E. Baehrens del 1874 e del figlio W. Baehrens del 1911, hanno senza dubbio apportato significativi miglioramenti al testo, assestandolo in una forma pressoché definitiva e unánimemente accolta dalla comunitá scientifica. Avvalendosi dell'ottimo lavoro svolto da tali illustri precedenti, come ella stessa dichiara nella presentazione del volume (p. 7), M.a Pilar García Ruiz pubblica ora una nuova edizione critica con introduzione, traduzione in castigliano e commento del Panegírico aU'iniperatore Giuliano, composto da Claudio Mamertino e pronunciato il 1° gennaio del 362 d.C.; LA. é arrivata a tale risultato dopo aver gia prodotto alcuni articoli sulla raccolta dei panegirici latini e sulla figura dell'imperatore Giuliano, nell'ambito di un piü ampio progetto sugli aspetti storico-letterari del rapporto tra paganesimo e cristianesimo "nell'ultimo secolo dell'impero romano." Dopo la presentazione (pp. 7-9), il volume presenta una introduzione (pp. 11-44) in cui sono fornite al lettore alcune notizie preliminari necessarie ad un adeguato inquadramento storico e letterario del testo in esame, nonché dei principali temí in esso riscontrabili. Nello specifico, 1 A. si sofferma 102 RHETORICA brevemente su: a) origine ed evoluzione dei panegirici (pp. 11-13); b) il corpus dei Panegyrici Latiui dei secoli III e IV d. C. (pp. 13-19); c) la Gratiarum actio di Claudio Mamertino a Giuliano, con particolare attenzione al contesto storico (pp. 19-22), all'autore e alia circostanza storica (pp. 22-4), all'immagine dell imperatore Giuliano che emerge dal panegírico (pp. 24-9), al carattere funzionale di alcune figure retoriche a cui fa ricorso Claudio Mamertino (pp. 29—37); d) la tradizione manoscritta del testo dei Panegyrici, con una rapida rassegna di informazioni sulla scoperta in etá umanistica, sui manoscritti e sulle edizioni (pp. 38-43); e) sulla presente edizione (pp. 43-4). Le pp. 48-97 sono occupate dal testo latino con una traduzione in castigliano , che sostanzialmente rispetta le caratteristiche e i moduli espressivi del testo antico; successivamente (pp. 101-56) si sviluppa il commento. Concludono il volume una bibliografía (pp. 157-61) e un indice dei nomi propri (p. 163). Nella presentazione (p. 7) LA. dicbiara di aderire alia convinzione di chi ritiene che, per realizzare un contributo plenamente valido sul piano scientifico , sia necessario affiancare al commento storico quello letterario; in realtá, le pagine dedícate al commento dimostrano come LA. preferisca concentrarsi soprattutto sugli aspetti storici che emergono dal testo della Gratiarum actio; il confronto con le fonti parallele considérate, soprattutto Ammiano Marcellino , forse avrebbe meritato un maggiore approfondimento e una...

This study empirically examines the general propositions of media capacity theories using a newer and increasingly popular communication medium: instant messaging (IM). We develop hypotheses based on the proposition that synchronous communication media are perceived to be more effective for convergence communication while asynchronous communication media are perceived to be more suitable for conveyance communication. These hypotheses were tested using data collected from 81 IM users in four organizations by means of survey instruments developed for this study. The results suggest that although IM was perceived to be a highly synchronous communication medium, it was not perceived to be as effective for convergence communication as it was for conveyance communication. These results seem to challenge the general propositions of media capacity theories. Theoretical implications are discussed.

The current trend of increasing instant messaging (IM) use and its potential growth motivate this study. It offers a novel exploration of users' preferences for IM in the context of the use of other traditional and new communication media: face-to-face, telephone, email, and short messaging service (SMS) in two distinct cultures: Australia and China. It examines the impact of demographics, media experience, media richness perception, and national culture on media preferences. Our results, based on a student survey conducted in the two countries, show that women prefer IM for communication activities that require more attention and personal presence and prefer email for communication activities that require less personal presence. Communication technology experience may predict the adoption of new technology, such as IM and SMS, but has no effect on media that are already widely adopted, such as email. Email was clustered with face-to-face and telephone as the most preferred media for any communication activity, while IM and SMS clustered together and were the least preferred media for communication. After controlling for demographics and media experience, we found significant cultural differences in IM, telephone, and email preferences. Chinese preferred to use IM and telephone, while Australians preferred to use email. The cultural impact on technology use is persistent.

Reader response between between Jessica Restaino and Elenore Long.

"Educating Future Public Workers: Can We Make Inquiry Professional?" begins with an observation: students in CIT 300: Communicating in the Helping Professions are preparing for the very human service careers that caused community residents in Ellen Cushman's The Struggle and the Tools such grief. Exploring options from community literacy research for addressing this contradiction, the paper commends a problem-based pedagogy focused on collaborative inquiry and knowledge building designed to represent the agency and expertise of others. The paper dramatizes this model of rhetorical education through the work of a pre-professional named Hillary who interned at a shelter for women and children seeking sanctuary from domestic abuse. The paper follows Hillary conducting a series of "rival readings" on the shelter's no dating policy with theorists, professionals, and, most importantly, those most directly affected by the rule: the shelter's residents. "Educating Future Public Workers" argues that community-based rhetorical research can offer faculty and students outside of English both a theoretical frame and a practical guide to community partnerships.

This essay aims to explore the widely varying terminology associated with a typical classroom activity, peer review.

This article investigates the introductions of 40 professional speeches from a rhetorical perspective to address the problems audiences seem to have with presentations about engineering. The authors use an exordial model that they derived from classical manuals on rhetoric. This model enumerates and groups rhetorical exordial techniques into 3 main functions: attentum, benevolum, and docilem . The study shows that rhetorically complete introductions are rare. Most of the speakers seemed to prefer a content-oriented, direct approach ( docilem) in their introductions and seldom used techniques to garner the audience's attention ( attentum) or sympathy ( benevolum). The article concludes with an evaluation of the exordial model and a discussion of the study's pedagogical implications.

In today's networked, technological context, the human being “consist[s] of a biological core surrounded by extended, constructed systems of boundaries and networks” (p. 7); our bodily senses are a...

This collaboratively written essay offers an account of a group of graduate students preparing to teach a literature course at the University of Illinois Urbana-Champaign. The students, guided by their professor, Dale Bauer, immerse themselves in current debates about teaching by reading Patrick Allitt's I'm the Teacher, You're the Student, Shari Stenberg's Professing and Pedagogy, Paul Kameen's Writing/Teaching, Gerald Graff's Clueless in Academe, and one textbook, Mariolina Salvatori and Pat Donahue's The Elements (and Pleasures) of Difficulty. The essay references a range of additional writing on the college and university classroom—including works by bell hooks, Ira Shor, Jane Tompkins, and Elaine Showalter. The essay includes excerpts from teaching statements the students composed as they worked through the current debates in literature pedagogy.

While content management systems (CMSs) might be a new concept to many.people in our field, content management as a practice within our discipline is not; our field has been studying it and practicing it for years, though under different headings: single sourcing, knowledge management, and course management (such as in the form of WebCT and Blackboard). We started our work on this special issue with a rather ambitious mission-to bring together some diverse perspectives on content management and CMSs, to both theorize and operationalize the content management practice, and to rationalize our participation in the broad domain of content management discourse. Grounded on the premise that technical communication requires information and knowledge management, this special issue is one of the first systematic and deliberate attempts to extend our perspectives, both theoretical and practical, about technical communication from the relatively static sphere of document design to the more dynamic horizon of content (information/knowledge) management.

Medical personnel in hospital intensive care units routinely rely on protocols to deliver some types of patient care. These protocol documents are developed by hospital physicians and staff to ensure that standards of care are followed. Thus, the protocol document becomes a de facto standing order, standing in for the physician's judgment in routine situations. This article reports findings from Phase I of an ongoing study exploring how insulin protocols are designed and used in intensive care units to transfer medical research findings into patient care “best practices.” We developed a taxonomy of document design elements and analyzed 29 insulin protocols to determine their use of these elements. We found that 93% of the protocols used tables to communicate procedures for measuring glucose levels and administering insulin. We further found that the protocols did not adhere well to principles for designing instructions and hypothesized that this finding reflected different purposes for instructions (training) and protocols (standardizing practice).

Technology mediated learning (TML) is gaining interest from both academic researchers and communication professionals as training with Internet technology and Web-based distance learning become increasingly popular. This paper investigates social norms, individual-level cultural orientation (collectivism), and affective commitment (internalization and identification) and studies their influences on the system users' (or learners') attitude toward sharing knowledge by email in the TML environment. An empirical test of the proposed model was conducted in the pilot test (n=155) and the main test (n=411). Theoretical and practical implications of these findings for TML, knowledge management, and e-collaboration are discussed in the paper.

In addition to technical documentation, face-to-face helpdesks and telephonic helplines are a powerful means for supporting users of technical products and services. This study investigates the factors that determine user satisfaction with helpdesks and helplines. A survey, based on the SERVQUAL framework and questionnaire, shows that the SERVQUAL dimensions of customer satisfaction are not applicable in these contexts. Three quality dimensions were found instead: solution quality, the experience of the consultation, and, in the case of a physical environment, the so-called tangibles. Helpdesk customers base their overall quality perceptions mainly on their experiences during a consultation, while helpline customers focus strongly on the quality of the solution offered. The study also found a connection between the perceived helpline quality and the appreciation of the primary service.

While peer review is a common practice in college composition courses, there is little consistency in approach and effectiveness within the field, owing in part to the dearth of empirical research that investigates peer-review processes. This study is designed to shed light on what a peer reviewer actually reads and attends to while providing peer-review feedback.

This paper focuses on the interaction between teams of participants in the constructive interaction (CI) method. We analyzed transcripts and video recordings from five CI sessions in order to determine the types and frequencies of communicative acts performed as well as their usefulness to usability testers. In addition, we examined the contribution of the individual team members to the interaction and investigated whether the interaction took place according to a pattern of cooperation. Our analysis showed that team interaction in the CI test is highly task-oriented and hardly descriptive. For the most part, the five CI sessions contained communicative acts that are (potentially) useful to usability testers. The contribution of the team members to the interaction was largely similar in terms of types/frequencies of communicative acts, but the teams' cooperation pattern revealed that this equal contribution was no immediate guarantee for successful cooperation. To address this issue, we suggest several ways to improve the CI method.

This paper develops a rhetorically centered model of community literacy in the theoretical and practical context of local publics—those spaces where ordinary people develop public voices to engage in intercultural inquiry and deliberation. Drawing on fifteen years of action research in the Community Literacy Center and beyond, the authors characterize the distinctive features of local publics, the deliberative, intercultural discourses they circulate, and the literate practices that sustain them. They identify four critical practices at the heart of community literacy: assessing the rhetorical situation, creating local publics, developing citizens’ rhetorical capacities, and supporting change through the circulation of alternative texts and practices.

Instructors of courses on the Brontë family now have another large encyclopedic resource to use in their teaching of the lives and works of the family. Like Heather Glen’s recently published Cambridge Companion to the Brontës (2002), this companion surveys the lives and writings of all of the family, including the father, Patrick, and brother, Branwell, while also covering some of the minute details in the works of the three sisters, Charlotte, Emily, and Anne. The question that I will address here is not which companion to use but how to use this particular resource. Of what use to instructors and students are detailed entries on specialized topics found in the lives and works?

Current localization practices suffer from a narrow and static vision of culture resulting in usability problems for IT product and design. To address this problem, this article compares user localization efforts of mobile messaging technology in two different cultural contexts with a new methodology of cultural usability. It calls for expanding the scope of localization practices and linking user localization efforts to the IT product design cycle.

17th- and 18th-century philosophical separation of the reflecting mind from reality often resulted in a hostility towards rhetoric. However, this article demonstrates that American idealism yielded a rich conversation about rhetoric's place in the search for divine knowledge. Using Kenneth Burke's theory of attitudes' linguistic dialectical constitution, this article closely analyzes two 18th-century idealist philosophies (those of Jonathan Edwards and Samuel Johnson of Connecticut) and their related rhetorical theories. Seeing the interaction between the American idealist philosophical and rhetorical traditions leads us to reconsider the impact of idealist philosophy on the entire tradition of American rhetorical practice and theory.

A brochure that had been revised on the basis of feedback from readers using the plus-minus evaluation method was evaluated again using the same method. This article compares the results of these two successive evaluation studies to examine the dynamics of evaluating and revising using a troubleshooting method based on verbal self-reports. The findings show that the plus-minus method does not necessarily lead to a decrease in the number of problems readers find in a revised document. But the types of problems readers find are significantly different. For example, after the brochure was revised, it had fewer clarity and structural problems, and readers could focus more on credibility issues.

An economistic version of cultural studies is important to technical writing scholarship presently because capitalism's broad trends find manifestation in and are affected by local practices like scientific and professional communication. By examining their own field against the backdrop of macroeconomic eras and pressures, technical writing theorists can obtain a better understanding of the sociocultural context in which their discipline is situated, and they can better map methods of effective political action for technical communicators.

Commentary| October 01 2005 Where Do You Teach? Mark C. Long Mark C. Long Search for other works by this author on: This Site Google Pedagogy (2005) 5 (3): 371–378. https://doi.org/10.1215/15314200-5-3-371 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Mark C. Long; Where Do You Teach?. Pedagogy 1 October 2005; 5 (3): 371–378. doi: https://doi.org/10.1215/15314200-5-3-371 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2005 Duke University Press2005 Article PDF first page preview Close Modal Issue Section: Commentaries You do not currently have access to this content.

Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.

Through an examination of the work of the nineteenth-century American rhetorician Henry Noble Day the author suggests that the causal relationship usually identified between economic formations and genres such as exposition is not a purely one-way process. Day’s rhetorics, he argues, were not only shaped by the economies of Taylorism but also were themselves engaged in a sociohistorical process of class formation, suggesting that such a study of the connections among managerialism, current-traditional rhetoric, and class formation raises important questions for our own work today.

The authors gave the following talk at the 2004 NCTE Annual Convention in Indianapolis upon receiving the Alan C. Purves Award, presented to the RTE article from the previous volume year judged most likely to have an impact on classroom practice (“The Road to Participation: The Construction of a Literacy Practice in a Learning Community of Linguistically Diverse Learners,” v. 38, pp. 85-124).

By wedding a historical materialist understanding of class formation to pedagogical efforts at teaching ethics in the professional writing classroom, language-arts instructors can intervene at an important postindustrial juncture between culture and economics. They can take a vital role in the formation and political developmentof elite and influential knowledge workers, making them more critical of the links between diachronic economic developments and locally experienced institutions such as communication practices and organizational constructions.

After World War II, the United States government and citizenry were concerned with truth, propaganda, democracy, and national security as they entered the Cold War era. This was a time when technocrats, engineers, and scientists could lead our free-world government through the perils of our tense relationships with Russia, Red China, and Korea. In the early 1940s, Rudolf Flesch began developing what he termed a “scientific rhetoric” to help writers of functional documents more effectively communicate technical information to a general public. He came up with a readability formula to help writers evaluate whether their writing was effective and this readability formula has profoundly shaped notions of “clear writing” for the last 60 years. This article explores Flesch's development of this readability formula, placing his work in a historical context, as well as discussing how the readability formula fit into a larger project to make effective writing more of a science than an art.

While there have been measurable improvements in the technical development of multimedia, research from a socio-technical viewpoint suggests that the benefits of multimedia technology, especially in fulfilling user requirements, do not always live up to initial promises. This paper aims to address one of the fundamental but often neglected areas in user requirements, i.e., gender-related issues. The paper identifies and discusses gender differences in multimedia communication and recommends how the differences can be addressed. It proposes a model for accommodating gender differences in multimedia communication.

This research provides a framework identifying dynamic tensions that occur as subordinates try to maintain a sufficient degree of politeness while reporting to superiors on workplace tasks. Building on politeness theory, the framework suggests how conventional politeness dimensions, such as deference, solidarity, and non-imposition are challenged by organizational obligations and workplace tasks requiring confidence, direction, and individuality. The framework evolved from a series of analyses of two samples: one consisting of e-mail between international project teams and their domestically located supervisors, the other of Asian and U.S. business undergraduates' responses to two workplace scenarios involving critiquing a superior's work. Analyses revealed competing communicative dimensions relevant to subordinate-to-superior interactions, including dimensions that are underdeveloped in politeness literature. Examples from these data suggest that managing a sufficient equilibrium between these dimensions requires a substantial knowledge of rhetorical and linguistic alternatives.

This article describes a year-long process in which a group of fourth- and fifth-grade students with diverse cultural and linguistic backgrounds learned to participate in reading, writing, and talking about books in a literature-based instructional program.

The article consists of two parts: One introduces the concept of positioning as a framework for inspecting and relating major tendencies regarding research on writing; the other gives a historic outline of how research on writing in Norway first emerged. The triadic semiotics of Bühler, Bakhtin, Habermas, and Halliday are combined, and then related to the concept of positioning, which is used as a framework for the historical part. A triadic understanding of communication and didactics is outlined for the purpose of studying positioning of research on writing. Reviews of didactics, research, and stil are presented before overall developmental patterns of general tendencies in the early research writing are described. Central parts of the framework and the historical part are finally compared to an overview offered by Nystrand, Green, and Wiemelt.

Reviews three books: Class Politics: The Movement for the Students’ Right to Their Own Language, by Stephen Parks; (Re)Visioning Composition Textbooks: Conflicts of Culture, Ideology, and Pedagogy, edited by Xin Liu Gale and Fredric G. Gale; Exploring Literature: Writing and Thinking about Fiction, Poetry, Drama, and the Essay, by Frank Madden.

Discusses two recent novels that employ techniques more familiar to science fiction than to historical fiction to probe questions of history and authenticity. Considers how these novels expose the way that those who attempt to bear witness to the history of slavery are ostracized, pathologized, and even institutionalized.

frican American writers are still writing slave narratives. One hundred thirtynine years after emancipation, more than four decades after the Civil Rights movement, the experience of slavery, the costs of escape, and the pain of remembering still compel attention. Yet even as the racial realities of modern America press literary scholars, historians, filmmakers, and others to keep our dark national history fresh in our collective consciousness, the march of time makes our peculiar institution seem reassuringly distant to some, and less recoverable than ever. As we began the twentieth century, thousands of ex-slaves were still alive, many testifying to their experiences (albeit often in compromised ways) through public forums such as the Work Projects Administration interviews. As we enter the twentyfirst century, no survivors remain, and very few who have actually beheld or spoken to a former slave. An experiential and bodily connection to slavery has been lost. No one alive bears the physical scars of African American enslavement, those visible

Review Article| January 01 2002 On Becoming a Teacher Mark C. Long Mark C. Long Search for other works by this author on: This Site Google Pedagogy (2002) 2 (1): 135–142. https://doi.org/10.1215/15314200-2-1-135 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Mark C. Long; On Becoming a Teacher. Pedagogy 1 January 2002; 2 (1): 135–142. doi: https://doi.org/10.1215/15314200-2-1-135 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. © 2002 Duke University Press2002 Article PDF first page preview Close Modal Issue Section: Reviews You do not currently have access to this content.

Reader feedback is generally considered to be valuable input for writers who want to optimize their documents, but a reader-focused evaluation is often time-consuming. For this reason, we have developed Focus, a software tool for collecting reader comments more efficiently. The design and rationale of the software are described in this article. In a small-scale evaluation study, the results we obtained using Focus were compared to the reader feedback collected under the plus-minus method. It appeared that the number of problems detected per participant did not differ, but there were differences in the types of problems found. Focus participants appeared to comment more from a reviewer's and less from a user's perspective. Although the two methods are not interchangeable, Focus can be said to be a promising evaluation tool, deserving further research.

A Group of Their Own: College Writing Courses and American Women Writers, 1880–1940, by Katherine H. Adams; Everyone Can Write: Toward a Hopeful Theory of Writing and Teaching Writing, by Peter Elbow; Teaching Composition as a Social Process, by Bruce McComiskey.

What is the influence of demographic variables such as gender and educational level on the reader feedback collected under the plus-minus method? To answer this question, an analysis was made of the problems detected in four public information brochures. The average amount of feedback per participant did not vary among the four brochures, but the severity of the problems did. Male participants mentioned more problems than female participants, but the problems detected by female participants were on average more severe. Highly educated participants detected more problems than participants with a lower level of education. No differences in problem types mentioned were found between male and female participants, and only one difference was found between the two educational levels: Highly educated participants focused more strongly on the structuring of information. In general, brochure characteristics had more effect on the types of feedback collected than the two demographic participant characteristics.

We develop a conceptual framework for exploring significant differences in how people from diverse cultural backgrounds and with diverse individual characteristics might perceive and use Web documents. This is the first stage of a large multistage empirical study of user satisfaction and effectiveness of various Web designs based on cultural and individual factors. We identify six cultural factors and six individual factors that could impact the effectiveness of Web documents. The six cultural factors include: power distance, individualism versus collectivism, masculinity versus femininity, anxiety avoidance, long-term versus short-term orientation, and polychronic versus monochronic time orientation. The six individual factors include: demographics (age and gender), professional knowledge, information technology knowledge, flexibility, information processing abilities, and cultural knowledge. Based on the conceptual model proposed, we develop a number of testable, specific propositions on how Web document effectiveness could be impacted by the cultural and individual factors in various Web designs. In order to measure document effectiveness of each design, we identify components of Web document effectiveness as perceived usability, reliability, clarity, and comprehension that, in turn, influence readers' overall satisfaction with Web documents. Using the propositions presented, one can measure and analyze how cultural and individual factors influence users' satisfaction, which will assist researchers, educators, and communicators working with various Web designs.

Riding the third wave of rhetorical historiography Lives of Their Own: Rhetorical Dimensions in Autobiographies of Women Activists by Martha Watson. Columbia, SC: University of South Carolina Press, 1999. 149 pp. Activist Rhetorics and American Higher Education 1885–1937 by Susan Kates. Carbondale: Southern Illinois University Press, 2001. 157 pp. Genteel Rhetoric: Writing High Culture in Nineteenth‐Century Boston by Dorothy C. Broaddus. Columbia, SC: University of South Carolina Press, 1999. 136 pp. The Resistant Writer: Rhetoric as Immunity, 1850 to the Present by Charles Paine. Albany: State University of New York Press, 1999. 261 pp. Progressive Politics and the Training of America's Persuaders by Katherine H. Adams. Mahwah, NJ: Erlbaum, 1999. 169 pp. Terms of Work for Composition: A Materialist Critique by Bruce Horner. New York: State University of New York Press, 2000. xxvi + 308. Rereading Aristotle's Rhetoric, edited by Alan G. Gross and Arthur E. Walzer. Carbondale and Edwardsville: Southern Illinois Press, 2000. xi + 237 pp.

Recent histories of early American rhetoric have not contextualized the rhetorics studied sufficiently, resulting particularly in an ahistorical portrait of Timothy Dwight as a “civic rhetor”. This essay situates Dwight’s rhetorical theory in the political, social, and economic environment of early America. Particularly, it argues that Dwight’s ideas about rhetoric, morality, politics, and theology were all tied together by his conception of “taste”, and in his career as a public minister, as a teacher at Yale, and as an active political figure in eighteenth-century Connecticut, Dwight pushed an ideology of taste that supported early American Federalism.

Technology is commonly described in magical terms, not only in advertising but also in journalism and technical communication. This article provides some background on the use of magical language in technical contexts, gives examples of magical discourse in technology advertisements and newsmagazine articles, and proposes a technical communication pedagogy of media analysis. The proposed pedagogy involves students in conducting diagnostic critiques of media texts and affords them the opportunity to examine critically their own unwitting use of magical language in technical discourse.

Plato on Rhetoric and Language by Jean Nienkamp. Mahwah, NJ: Lawrence Erlbaum Associates for Hermagoras Press, 1999. 220 + ix pp. Beyond the Great Story: History as Text and Discourse by Robert F. Berkhofer, Jr. Cambridge: The Belknap Press of Harvard University Press, 1997. 381 + xii pp. Voices of the Nation: Women and Public Speech in Nineteenth‐Century American Literature and Culture by Caroline Field Levander. Cambridge: Cambridge University Press, 1998. 186 pp. The Evolution of English Prose 1700–1800: Style, Politeness, and Print Culture by Carey McIntosh. Cambridge: Cambridge University Press, 1998. 276 + xi pp.

Although the usefulness of evaluating documents has become generally accepted among communication professionals, the supporting research that puts evaluation practices empirically to the test is only beginning to emerge. This article presents an overview of the available research on troubleshooting evaluation methods. Four lines of research are distinguished concerning the validity of evaluation methods, sample composition, sample size, and the implementation of evaluation results during revision.

Augustus is often described as the emperor who transformed Rome from a city of brick to a city of marble. When he returned victorious to Rome in BCE 29, Augustus embarked on a project to rebuild Rome with the splendor its new imperial status demanded. Despite the tranquility and prosperity enjoyed by most Romans during the Early Empire, many also felt a sense of loss. Much had changed in their social order at the end of the Republic. The nobility and the lower classes began to share more interests and Roman society took on a more egalitarian and commercial nature. Under Emperor Augustus, the function of rhetoric was stripped from legislative arenas and confined mainly to legal courts and ceremonial competitions. In the spirit of renewed patriotism and pragmatism, principles of rhetoric were also applied to writing about technical subjects, such as engineering and architecture. Both Vitruvius and Cicero used his writing to persuade Roman citizens to reclaim their heritage: of building arts in Vitruvius' case; of philosophy and meaningful public oratory in Cicero's case.

The Presentation of Technical Information. 3rd ed. Reginald Kapp. Letchworth, Hertfordshire, UK: The Institute of Scientific and Technical Communicators, 1998. 136 pages. User‐Centered Technology: A Rhetorical Theory for Computers and Other Mundane Artifacts. Robert R. Johnson. Albany: SUNY P, 1998. 195 pages. Ethics in Technical Communication: Shades of Gray. Lori Allen and Dan Voss. New York: Wiley, 1997. 410 pages. The Dynamics of Writing Review: Opportunities for Growth and Change in the Workplace. Susan M. Katz. Vol. 5 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1998. 134 pages. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy. Ed. John T. Battalio. Vol. 6 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corporation, 1998. 264 pages. Outlining Goes Electronic. Jonathan Price. Vol. 9 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1999. 177 pages (including bibliography and indexes). Wiring the Writing Center. Ed. Eric H. Hobson. Logan, Utah: Utah State UP, 1998. 254 pages. Inventing the Internet. Janet Abbate. Cambridge, MA: MIT Press, 1999. 264 pages.

The study examines the use of screen captures in manuals. Three designs of manuals were compared, one textual and two visual manuals. The two visual manuals differed in the type of screen capture that was used. One had screen captures that showed only the relevant part of the screen, whereas the other consisted of captures of the full screen. All manuals contained exactly the same textual information. We examined the time used on carrying out procedures (manual used as a job aid) and the results on retention tests (manual used for learning). We expected to find a trade-off between gain in time and learning effects. That is, we expected that higher scores on the retention tests involved an increase in time used and, vice versa, that gains in time would lead to lower retention test scores. We also explored the influence of manual design on user motivation. For job-aid purposes, there were no differences between manuals. For learning, the full-screen captures manual and the textual manual were significantly better than the partial-screen captures manual. There was no proof for the expected trade-off. More learning was not caused by an increase in time used. We found no effects on user motivation. This study does not yield convincing evidence to support the presence of screen captures in manuals. However, if one wants to include screen captures, this study gives clarity for the type of screen capture to choose. The use of full-screen captures is preferable to partial ones. Finally, we conclude that documentation designed to expedite the execution of tasks does not necessarily hamper the learning that may result.

Investigates English-as-a-Second-Language (ESL) students’ native literacy-learning experiences, via written learning autobiographies of 26 students from at least eight different countries. Discusses writing instruction in students’ native languages; most satisfying writing assessment in their native languages; and differences between writing in their native language and English. Draws five conclusions for ESL instruction.

Examines the author’s daughter’s experiences of being socialized into the language of Iceland through the eight-year-old’s immersion in Icelandic culture. Shows how play-based activities with native-speaking peers was critical to her language and literacy development. Argues that authentic activity in social life is the key to learning literacy concepts.

An introduction, even a short one, makes audiences more willing to listen to a speech, think more highly of the speaker, and understand a speech better than when no introduction is given. Two experiments at Delft University of Technology support this conclusion. Subjects viewed videotapes of professional presentations on the topic of Sick Building Syndrome. In one experiment, subjects rated the effectiveness of three introductory or “exordial”; techniques in gaining audience attention: an anecdote, an ethical appeal, and a “your problem”; approach. Results indicate that audiences do respond to exordial techniques, and in a predictable manner. In the second experiment, two speeches with anecdotal openers were tested against one without any introduction. The anecdotes led to significantly higher ratings of the presentation's comprehensibility and interest, as well as the speaker's credibility. The presence of an anecdote also resulted in higher retention scores. Oddly enough, the relevance of the anecdote did not seem to make a difference in the ratings.

When the idea of culture is expanded to include institutional relationships extending beyond the walls of one organization, technical writing researchers can address relationships between our power/knowledge system and multiculturalism, postmodernism, gender, conflict, and ethics within professional communication. This article contrasts ideas of culture in social constructionist and cultural study research designs, addressing how each type of design impacts issues that can be analyzed in research studies. Implications for objectivity and validity in speculative cultural study research are also explored. Finally, since articulation of a coherent theoretical foundation is crucial to limiting a cultural study, this article suggests how technical writing can be constituted as an object of study according to five (of many possible) poststructural concepts: the object of inquiry as discursive, the object as practice within a cultural context, the object as practice within a historical context, the object as ordered by language, and the object in relationship with the one who studies it.

African‐American Orators: A Bio‐Critical Sourcebook, edited by Richard W. Leeman. Westport, Connecticut, Greenwood, 1996; xxvi+452. Rhetoric and Political Culture in Nineteenth‐Century America, edited by Thomas W. Benson. East Lansing: Michigan State UP, 1997. 200 pp. Rhetorical Hermeneutics: Invention and Interpretation in the Age of Science, edited by Alan G. Gross & William M. Keith. Albany, N.Y.: SUNY Press. 1997. 371 pp. Reading in Tudor England, by Eugene R. Kintgen. Pittsburgh: University of Pittsburgh Press, 1996; 235 pages. Theory, Text, Context: Issues in Greek Rhetoric and Oratory, edited by Christopher Lyle Johnstone. Albany: SUNY Press, 1996. Paper, 196 pp.

Technical writing is rooted in books of Hermetic secrets and mining lore. Hermetic texts, written in the early centuries A.D., were based in experiential/experimental knowledge of illiterate people and were written as recipes for manipulating nature. Set against the legitimate, text-based academic knowledge of the time, this proto-scientific knowledge was called “secret” to give it authority through revelation. In the mid-1500s, Agricola combined the traditions of Hermetic secrets and handbooks to compile mining lore into De Re Metallica, in which he sought to write clearly and simply, illustrate information with graphics, and rationalize the use of occult knowledge based on its utility. This early technical text paved the way for philosophers, such as Francis Bacon, to legitimate scientific knowledge based on experience/experiments as being more “beneficial” for social organization than knowledge based on a priori textual authority and speculation in the then-dominant Scholastic tradition.

The literature on formative text evaluation pays scant attention to the revision phase following data collection. This article describes a small-scale experiment in which five professional writers were asked to revise brochure fragments on the basis of feedback from readers. The feedback consisted of readers' comments, selected from the results of a pretest of the brochures, regarding their acceptance of the information and their appreciation of text elements. Despite the wide variety of solutions that resulted, some interesting tendencies were found: In response to problems with factual acceptance, writers often decided to add information; in response to problems with normative acceptance, they often chose to substitute material; and in response to appreciation problems, they either deleted the problematic passage or substituted a different phrase.

This article presents a review of the literature on reader-focused text evaluation. First, an account is given of the document characteristics that can be evaluated. Then the possible functions of evaluations are considered, a distinction being made between verifying, troubleshooting, and choice-supporting research. Finally, an overview is presented of methods appropriate for the various document characteristics and evaluation functions. Relevant research findings on the methodological strengths and constraints of each method are discussed.

The authors compare a reader-focused text evaluation with an expert-focused evaluation by technical writers and subject/audience experts. The experts were asked to predict the problems readers had signaled in a government brochure about alcohol. On average, they predicted less than 15% of the reader problems and produced a lot of new problem detections. In addition, the experts showed little mutual agreement in their problem detections. Their results suggest that a reader-focused evaluation should not be substituted for an expert-focused evaluation. The paper ends with a discussion of methodological issues for this type of research.

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This article reports on how three English-speaking advisors and their non-native English-speaking doctoral students used citations and related writing techniques to make new knowledge claims in science dissertation writing. The study focuses on the introductory chapter of the dissertations. The research data consist of drafts of the students’ dissertations, analysis of the draft texts, observations during writing conferences and lab meetings, background interviews, and in-progress interviews. The study investigated: 1) the selection of cited works; 2) how the students and their advisors contextualized their research and made claims to novelty; 3) how the advisors inducted their students into the disciplinary culture and its citation practices; and 4) the influence of language and cultural differences on the students and their advisors. The findings revealed that the academic advisors played an important role in helping their three graduate students learn how to construct new knowledge claims. The study also found no negative influence from the students’ native language and culture on their acquisition of academic language and conventions.

Are technical writers able to predict the results of a reader-focused text evaluation? In this article we report a study with fifteen technical writers, who were asked to point out the reader problems in a public information brochure. The brochure was also evaluated with thirty readers from the target audience (using a combination of the plus-minus method, a questionnaire, and user protocols). The results of both kinds of text evaluation show little overlap. The technical writers only predicted a small proportion of the reader feedback, and produced a lot of new problem detections. In addition, there was little agreement among the technical writers with regard to their problem detections.

Using new media in supporting students learning to write is a challenge for technical writing teachers. In this article we describe our effort to convert the paper course material to an on-line advisory system, called Ganesh Helper. Through the logging of students' actions and observations it was possible to assess some aspects of the use of Ganesh Helper (searching, browsing, and switching between writing and reading) while the students were writing part of a report. A questionnaire taught us that a majority of the students found the helpviewer easy to use and useful. But in the case of Ganesh Helper most of the students still preferred the textbook to the helpviewer.

In learning how to write, one has to cope with many demands on language proficiency, organization skills, and intellectual ability. A checklist of what is required can help to clarify all these demands and to turn them into manageable items or units for practice, implementation, and evaluation. The skills involved in designing and applying checklists resemble those required for dealing with the writing tasks on campus and/or at work. The focus of this article is on using checklists to improve the skills of one kind of writing—the report, among students from two faculties in a tertiary institute. The reports are for different purposes, situations, and readers. The article will discuss the different approaches in adopting a checklist to facilitate the report-writing process. It will highlight using students' work or authentic materials as an input to their own learning and helping them to integrate the skills learned with their work on the campus and in the workplace.

In the study of law, postmodernism's interpretive turn has given rise to a wealth of scholarship analyzing the relationship of law's rhetoric to its social, cultural, and political contexts. This shift has influenced some teaching of “substantive” law school courses. At the university level, the interpretive turn has prompted composition scholars to reconsider how the teaching of writing is implicated, but no similar shift has occurred in legal writing pedagogy. Instead, those teaching legal writing largely teach as they were taught, emphasizing the use of rhetoric as a tool for successful lawyering. Legal writing professors must move beyond this narrow conception of rhetoric to help students become adept at the discourse of the legal community and capable of critically evaluating it.

In a national random sample of electrical engineers, respondents answered questions relating to the adequacy of communication preparation at their undergraduate institutions, and they provided recommendations for curricular change to better prepare students for common communication tasks in the work place. The results of this survey are compared to observations made by engineers during in depth interviews (see ibid., March 1995). In both studies, engineers report that communication is a central activity that consumes fully half of the working day. Based on both the survey and interview data, the authors recommend adjusting curricula to include the practice of cooperative problem-solving, to make evaluation of communication competence a component of grades, and to require students to take both a technical writing and public presentation course.

Business information systems are usually written and presented in English, with graphics designed from a western cultural perspective. Online help and error messages are likewise written and displayed in English. To exploit global marketplace opportunities, business systems must be designed to accommodate a range of cultural conventions, with printed documentation and online help translated into local languages. The paper discusses major considerations in the translation of online documentation from English to Chinese. It describes the particular approach taken by one major software company and evaluates its efforts from the users' perspective.

In using a community model of communication based on consensus, we adopt a double-edged notion that encompasses both harmony and coercion within the community. But the possibility that any one of us might engage in coercion and/or terror when we intend to create harmony is something we would rather not acknowledge. So we use the metaphor “community” only in its benign aspect, in its possibility of harmony, to describe communication. This article explores how ideas of harmony and coercion play out in the metaphor of community and suggests four dimensions as continua along which communities could be described: choice/chance, time/space, abstract/concrete, affinity/proximity. If we break up the clearly bounded, either/or approach to modeling community, we can better accommodate the ambiguity we intuitively understand as an important part of communication.

Extended interviews with recent engineering hires by a major electronics manufacturing firm reveal substantial differences in communication training among engineering programs. Despite differences in educational background and current position, however, these engineers identify the same set of key communication skills that they believe should be developed in undergraduate electrical engineering programs. These skills, which relate to the ability to communicate well in face-to-face and small group settings, to use electronic mail effectively, and to identify audiences and address them appropriately, can be taught without adding courses to the engineering curriculum, provided course content and evaluation of student work emphasize the importance of these skills.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

This case study explores how engineers at one consulting firm analyzed intended audiences using an array of analysis strategies. It finds that the engineers most often used these strategies intuitively and that their use of the strategies was influenced by values considered important in their organization's culture. This suggests that communicators can intentionally choose among an array of audience analysis strategies, and the choices of analysis strategy, information to include/exclude and style are influenced by the organizational culture in which the communicator works. This further suggests that professionals can analyze their intended audiences to determine whether the audience is likely to share the organization's assumptions and values upon which a communication is based.

Technical communication curricula vary because faculty use a variety of approaches to develop them. This essay suggests guidelines for curriculum and program development in technical communication based on a review of the relevant survey literature on the professional roles played by technical communicators, a review of academic literature on technical communication programs, and a review of the relevant demographic data on technical communicators. It then discusses the implications of the above for designing technical communication curricula and programs.

Click to increase image sizeClick to decrease image size Notes We would like to acknowledge Richard L. Enos for his careful readings of initial drafts and for his thoughtful suggestions along the way. We would also like to thank James Murphy for his useful comments regarding our manuscript. Finally, we are especially grateful to Takis Poulakos not only for his scholarship that works to open up a space for Isocrates but even more so for his insightful readings and challenging comments that indicated a tincture of hope in earlier drafts of our paper.

Abstract Karen Burke LeFevre's Invention as a Social Act Carbondale, IL: Southern Illinois UP, 1987. xi + 173. Chaïm Perelman, Rhetoriques. Edited with a preface by Michel Meyer. Editions de l'Université de Bruxelles, 1989, 470 pp.

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This booklet reprints a speech the author has given several times on new technology and its impact on technical writers or “communicators of technical information.”

Retrievability is a major advantage of the Pocketbook. Instead of a traditional table of contents, it contains a topical key to the text to help the reader find specific information. Major divisions, such as “Grammar,” “Punctuation,” and “Mechanics,” make finding information simple.

Writing for Industry serves as both a workbook and a textbook for those with little background in writing. The format makes the book easy to use as a textbook; it contains informative text, good examples and exercises, and reinforcement for the student. The author clearly states the information, and her examples demonstrate her major points.

Many writers in the robotics field personify robots. By “humanizing” these computer-controlled machines, they attempt to make a difficult and potent technology understandable to potential users in labor and management. However, the comparison of robots to humans has often made the technology fearful to would-be users. By judiciously using personification and by becoming aware of the awesome power of language, robotics experts can disseminate their research more effectively to nontechnical audiences.

A rational and popular viewpoint is that the function of scientific writing is to communicate knowledge. A study of prominent journals, however, suggests that clear communication is not appreciated within the reading-writing-refereeing community. If clarity is a goal for a journal, the editor must take action.

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Two crucial aspects of creating persuasive reports are (1) knowing and expressing the main message and (2) organizing the material in a logical, complete, thought sequence. The report can be a figurative pyramid of progressively involved detail with conclusions and recommendations up front (at the top) followed by methods, explanations, proofs, data, etc. Critical revision and refinement must precede the finished product.

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Charlton Laird, T. N. Marsh, Ralph M. Williams, F. X. Newman, Walter J. Ong, R. E. K., Marlies K. Danziger, Earle Labor, Ralph M. Wardle, Louis Crompton, Louis Leiter, Ted E. Boyle, John Tagliabue, Harold Orel, Lee T. Lemon, Richard A. Levine, Book Reviews, College English, Vol. 24, No. 8 (May, 1963), pp. 660-665

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WALTER J. ONG The author of over fifty articles on literary, religious, and social subjects, as w'ell as two books on Renaissance intellectual history and two on modern Catholic problems, Father Ong, S.J., is a professor at Saint Louis University, from which be holds the S.T.L. and M.A. degrees. His Ph.D. is from Harvard, whose Press published in 1958 his two books concerned with Ramus. He has presented some of the ideas in this article to a meeting of the Greater St. Lozis Council of Teachers of English.

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